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市場調查報告書
商品編碼
1844536
植物營養素:市場佔有率分析、行業趨勢、統計數據和成長預測(2025-2030 年)Phytonutrients - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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植物營養素市場規模預計在 2025 年為 63.9 億美元,預計到 2030 年將達到 88.4 億美元,複合年成長率為 6.73%。

消費者擴大將「天然」與「健康」聯繫起來,監管機構持續將合成添加劑從核准名單中移除,超臨界二氧化碳和無溶劑發酵等萃取技術則降低了生產成本。 2025年2月,FDA的一項新規將根據營養密度而非單一營養素重新定義「健康」已調理食品,為富含植物營養素的產品開闢新的標籤檢視機會鋪平道路。同時,蝶豆花藍色色素和梔子花萃取物的新核准標誌著官方對植物來源成分的支持。日益加重的慢性病負擔正加速科學界和商業性對多酚、類胡蘿蔔素和植物固醇預防性健康益處的興趣,動物飼料製造商正在採用複合植物營養素混合物來改善牲畜的腸道屏障功能和生長性能。
美國食品藥物管理局 (FDA) 宣布將於 2024 年將紅色染料 3 號從食品中移除,這促使製造商使用天然替代品重新生產產品。食品和飲料公司正在加入螺旋藻、甜菜紅和類胡蘿蔔素等天然色素成分,以滿足品牌推廣、監管和感官要求。到 2025 年,製造商已成功透過提供 12-15% 的零售價溢價來抵消不斷上漲的原料成本。先進萃取方法的引入,尤其是天然深共熔溶劑,與傳統乙醇製程相比,已使產量提高了 10% 以上,同時支持了永續性發展目標。該行業向潔淨標示成分的轉變已顯著從一個專業市場領域發展成為消費者關注的主要問題,並將繼續支持植物營養素市場的持續成長。這種轉變反映了消費者對天然成分和食品透明度的普遍偏好。
預防性醫療保健意識的不斷增強,推動了各年齡層消費者對富含植物營養素的產品的需求增加。這種轉變反映了消費者健康意識的廣泛轉變,消費者積極尋求天然化合物來補充他們的健康習慣。研究顯示植物營養素對發炎和免疫功能的影響,這為尋求實證健康解決方案的消費者提供了科學檢驗,並吸引了他們。多項臨床研究表明,這些化合物能夠調節各種生物過程並支持整體健康。植物體等先進的輸送系統可以改善植物營養素的吸收,滿足消費者對有效產品的需求,並支援更高的價格分佈。這些技術進步使製造商能夠開發出更有效率的配方,最大限度地發揮植物來源化合物的治療潛力,同時確保更高的生物可利用性。
高昂的生產成本限制了市場成長,因為它限制了價格敏感型消費者的獲取,並降低了製造商的利潤。傳統的萃取方法需要大量的能源和專用設備,尤其是超臨界二氧化碳系統,需要製造商投入大量的資金。亞臨界水處理和天然深共晶溶劑等新型萃取技術有可能在維持產品品質和環境標準的同時降低成本。由於不同應用和地區的需求分散,許多植物營養素類別難以實現規模經濟。微生物發酵和植物細胞培養等生物技術方法有可能降低長期生產成本並克服農業的限制,但需要大量的初步投資。利用農產品作為植物營養素有助於降低成本並永續性。
類胡蘿蔔素將佔2024年植物營養素市場佔有率的38.45%,這得益於其長期以來在食品和補充劑中用作色素和抗氧化劑的趨勢。由於其氧化物清除能力和維生素原A的功能,其需求將保持穩定。同時,由於越來越多的證據顯示多酚具有心臟保護和神經保護作用,其複合年成長率將達到9.55%。基於發酵的合成過程可以避免季節性採收限制,提高批次間一致性,並減少殘留溶劑。
類胡蘿蔔素仍然是植物營養素市場的收益支柱,這得益於其強大的臨床檢驗和經濟高效的生產。然而,富含沒食子醯的單寧、白藜蘆醇類似物和黃酮醇配糖體的創新將推動多酚實現兩位數成長,並可能在未來五年超越其主導地位。隨著精準營養平台將基因變異與氧化壓力標記物聯繫起來,針對個體健康狀況量身定做的多酚混合物將獲得發展動力。這些趨勢預示著整個植物營養素市場的產品結構將逐步調整。
在規模化農業生產和消費者信任的推動下,水果和蔬菜將在2024年佔據植物營養素市場的53.75%。番茄渣、洋蔥皮和葡萄渣等食品加工產品擴大被用作原料,將廢棄物轉化為有價值的產品,同時減少對環境的影響。根據美國農業部(USDA)的報告,2023年蔬菜產量將達到7.58億噸,確保充足的原料供應。
草藥和樹木將經歷最快的複合年成長率,達到8.45%,這得益於人們對睡茄、人參和綠茶兒茶素中適應原化合物的興趣。標準化的萃取通訊協定確保了一致的效力,並減輕了以往的品管問題。穀類、豆類和油籽具有成本效益,但必須與食品應用需求競爭。海洋藻類和合成生物學平台是長期替代方案,有望實現純度和環境控制,但需要進一步最佳化成本才能再形成植物營養素市場。
到2024年,北美將佔據植物營養素市場的41.65%,這得益於其清晰的監管體系、對研發的投入以及消費者支付溢價的意願。美國食品藥物管理局(FDA)近期核准了源自蝶豆花和日本梔子花的藍色色素,這將增加天然色素的供應,進一步增強市場信心。該地區的農業生產——2023年蔬菜產量將達到7.58億噸——確保了穩定的原料供應。電子商務和個人化營養訂閱模式將加速超級食品混合物和定向軟糖的直銷。
亞太地區是成長最快的地區,複合年成長率達8.65%,這得益於不斷成長的中階人口、不斷改進的法規以及傳統醫藥傳統。中國核准微藻類油和原花青素等新型保健食品成分,擴大了可接受成分的範圍,並拓寬了產品創新的空間。 cfda.com。印度的阿育吠陀食品和日本的功能性食品進一步將植物營養素的使用推向主流,而當地的契約製造系統則降低了生產成本,增強了出口競爭力。
在嚴格的品質和永續性標準的支撐下,歐洲將實現穩步成長。綠色提取技術和生命週期評估報告的採用有助於提升品牌定位,但歐盟成員國之間的監管協調較為分散、耗時且成本高昂。南美洲、中東和非洲市場前景廣闊,但仍處於發展階段。巴西豐富的農業資源以及波灣合作理事會對膳食補充劑的新興需求,為植物營養素市場的未來擴張創造了肥沃的土壤。
The phytonutrients market size is estimated at USD 6.39 billion in 2025 and is expected to reach USD 8.84 billion by 2030, reflecting a 6.73% CAGR.

Growth stems from three converging forces: consumers now equate "natural" with "healthy," regulators continue to remove synthetic additives from approved lists, and extraction technologies such as supercritical CO2 and solvent-free fermentation are lowering production costs. February 2025 FDA rules that redefine "healthy" prepared foods around nutrient density rather than single nutrients open new label-claim pathways for products fortified with phytonutrients. Meanwhile, fresh approvals of butterfly pea flower and Galdieria extract blue colorants signal official support for plant-derived ingredients. Intensifying chronic-disease burdens accelerate scientific and commercial interest in polyphenols, carotenoids, and phytosterols for preventive health, while animal-feed manufacturers adopt complex phytonutrient blends to improve gut barrier function and growth performance in livestock
The FDA's delisting of Red Dye No. 3 for food applications in 2024 prompted manufacturers to reformulate their products with natural alternatives. Food and beverage companies are increasingly incorporating natural color ingredients such as spirulina, beetroot red, and carotenoids to meet their branding, regulatory, and sensory requirements. Manufacturers have successfully offset the increased raw material costs through retail price premiums of 12-15% in 2025. The implementation of advanced extraction methods, particularly natural deep eutectic solvents, has achieved yield improvements exceeding 10% compared to traditional ethanol processes while supporting sustainability goals. The industry's transition toward clean-label ingredients has evolved significantly from a specialized market segment to become a primary consumer consideration, which continues to support sustained growth in the phytonutrients market. This shift reflects broader consumer preferences for natural ingredients and transparency in food products.
Growing awareness of preventive healthcare has increased consumer demand for phytonutrient-enriched products across all demographics. This shift reflects a broader transformation in health consciousness, where consumers actively seek natural compounds for their wellness routines. Research demonstrating phytonutrients' effects on inflammation and immune function has provided scientific validation that appeals to consumers seeking evidence-based health solutions. Multiple clinical studies have shown these compounds can help regulate various biological processes and support overall health maintenance. Advanced delivery systems like phytosomes improve the absorption of phytonutrients, meeting consumer requirements for effective products and supporting higher price points. These technological improvements have enabled manufacturers to develop more efficient formulations that maximize the therapeutic potential of plant-based compounds while ensuring better bioavailability.
High production costs limit market growth by restricting access to price-sensitive consumers and reducing manufacturer profits. Traditional extraction methods require substantial energy and specialized equipment, particularly supercritical CO2 systems that demand significant capital investment from manufacturers. New extraction technologies, such as subcritical water processing and natural deep eutectic solvents, may reduce costs while maintaining product quality and environmental standards. Many phytonutrient categories struggle to achieve economies of scale due to scattered demand across applications and regions. While biotechnology methods like microbial fermentation and plant cell culture could lower long-term production costs and overcome agricultural limitations, they require substantial initial investment. Using agricultural by-products as phytonutrient sources helps reduce costs and improve sustainability.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Carotenoids secured 38.45% of the phytonutrients market share in 2024, anchored in long-standing uses as colorants and antioxidants in foods and supplements. Their oxide-scavenging capacity and Provitamin A functions keep demand stable. Conversely, polyphenols deliver the highest 9.55% CAGR on mounting evidence of cardioprotective and neuroprotective benefits. Fermentation-based synthesis now sidesteps seasonal crop limits, improving batch-to-batch consistency and reducing solvent residues-all persuasive advantages for clean-label brand owners.
Strong clinical validation and cost-efficient production ensure carotenoids remain the revenue anchor of the phytonutrients market. However, innovations in galloyl-rich tannins, resveratrol analogs, and flavonol glycosides propel polyphenols toward double-digit gains, which could erode carotenoids' dominance by the late decade. As precision-nutrition platforms link gene variants to oxidative-stress markers, polyphenol blends tailored to personal health profiles gain traction. These trends foreshadow a gradually rebalancing product mix within the wider phytonutrients market.
Fruits and vegetables accounted for 53.75% of the phytonutrients market in 2024, supported by extensive agricultural production and consumer trust. Food processing byproducts such as tomato pomace, onion skins, and grape marc are increasingly used as raw materials, converting waste into valuable products while reducing environmental impact. The United States Department of Agriculture (USDA) reported vegetable production of 758 million cwt in 2023, ensuring a sufficient raw material supply.
Herbs and trees chart the fastest 8.45% CAGR, propelled by interest in adaptogenic compounds from ashwagandha, ginseng, and green tea catechins. Standardized extraction protocols ensure consistent potency, alleviating historical quality-control concerns. Cereals, pulses, and oilseeds offer cost-efficient scale yet must compete with food-use demand. Marine algae and synthetic-biology platforms represent longer-term alternatives that promise purity and environmental control but require further cost optimization before they reshape the phytonutrients market.
The Phytonutrients Market Report is Segmented by Type (Carotenoids, Polyphenols, and More), Source (Fruits and Vegetables, Cereals, Pulses, and Oilseeds, and More), Form (Powder, Liquid, Others), Application (Food and Beverages, Dietary Supplements, Animal Nutrition, and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).
North America held 41.65% of the phytonutrients market in 2024, leveraging robust regulatory clarity, investment in research and development, and consumer readiness to pay premium prices. Recent FDA approvals of butterfly pea flower and Galdieria-derived blue pigment boost the supply of natural colorants, further reinforcing market confidence. The region's produce output, including 758 million cwt of vegetables in 2023, guarantees steady raw-material flows. E-commerce and personalized-nutrition subscription models accelerate direct-to-consumer adoption of superfood blends and targeted gummies.
Asia-Pacific is the fastest-growing region at an 8.65% CAGR, fueled by expanding middle-class populations, progressive regulations, and traditional-medicine heritage. China's approval of new health-food ingredients such as microalgae oil and proanthocyanidins enriches the permissible ingredient list and widens product innovation latitude cfda.com. Indian Ayurveda and Japanese Foods with Function Claims further mainstream phytonutrient usage, while local contract-manufacturing ecosystems reduce production costs, enhancing export competitiveness.
Europe posts steady growth underpinned by stringent quality and sustainability standards. Adoption of green extraction technologies and life-cycle-assessment reporting supports premium brand positioning, though fragmented regulatory alignment across EU members adds time and cost. South America and the Middle East and Africa remain nascent but promising; agricultural abundance in Brazil and emerging nutraceutical demand in the Gulf Cooperation Council create fertile terrain for the future expansion of the phytonutrients market.