![]() |
市場調查報告書
商品編碼
1842520
吊扇:市場佔有率分析、產業趨勢、統計數據和成長預測(2025-2030 年)Ceiling Fan - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
||||||
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計吊扇市場規模到 2025 年將達到 124.4 億美元,到 2030 年將達到 152.3 億美元,複合年成長率為 4.16%。

這項發展軌跡反映出,隨著全球能源效率法規、智慧家庭應用和都市區降溫策略提高產品設計和功能的標準,競爭方式從價格主導轉向性能主導型差異化。美國能源局的吊扇能源指數 (CFEI) 已在收緊合規標準,加州 2025 年能源法規和歐洲新的生態設計法規正在協調主要經濟體的能源效率目標,加速 BLDC 馬達的採用。亞太地區以其低成本的零件生態系統仍是生產中心,但中國於 2025 年 4 月實施的稀土出口限制對磁鐵價格造成上行壓力,凸顯了供應鏈對沖的必要性。在需求方面,ASHRAE 55 和 90.1 等智慧建築標準正在加強與 BACnet、KNX 和其他自動化通訊協定整合的連網吊扇的商業案例。同時,低溫運輸物流的成長正在創造 HVLS 解決方案的專業技術,這些解決方案可以對倉庫進行除濕並實現兩位數的節能。
CFEI 取代了傳統的立方英尺每分鐘 (CFM) 測試,使吊扇市場中低效率交流電設計的合規性更加嚴格。加州的新標準提高了家用和商用風扇的基準效率值,歐盟的生態設計更新目標是到 2030 年減少 31 TWh 的電力。加拿大在 2025 年 3 月透過第 18 號修正案擴大了類似的基準值,隱性地形成了有利於 BLDC 技術的三方集團。由於 BLDC 架構比傳統交流電架構節省 50-70% 的功耗,因此在 2024 年之前加強了磁鐵採購和逆變器設計的 OEM 現在可以將其產品無縫地納入這些新規則手冊。早期受益者包括印度的 Atom Berg,它銷售通過 STAR 標籤認證的 28W 風扇,以及美國的 Hunter Fan,它將其高階產品線轉換為具有 SureSpeed動態的 BLDC 馬達。因此,監管勢頭仍將是未來四年吊扇市場最強大的催化劑。
ASHRAE 55 的透過將吊扇定位為可控的舒適設備,隨後的智慧家庭創新也為高階產品帶來了 Wi-Fi 模組和語音助理相容性。 Hunter Fan 的 SIMPLEconnect 平台連接 Alexa、HomeKit 和 Google Home 生態系統,可根據恆溫器資料自動調整轉速。商業建築正在利用 BACnet 和 KNX 閘道實現相同的連接,以最佳化混合模式暖通空調 (HVAC) 方案中的散熱負荷。美國和歐洲的維修需求最為強勁,因為這些地區的建築業主正在尋求能夠快速獲得回報的能源升級。從長遠來看,低功耗藍牙晶片成本的下降和支援 Matter 的韌體預計將使中價格分佈產品具備連網功能,從而提升整個吊扇市場的平均售價和業務收益潛力。
2024 年,印度的空調銷售將達到創紀錄的 1,400 萬台,凸顯了消費者負擔能力的轉變,使消費支出從大眾市場電風扇轉移。 PLI 激勵措施有效降低了國內組裝成本,使 Voltas 和 LG 等品牌實現了顯著的兩位數出貨量成長。都市區熱島效應的加劇,加上氣候變遷導致的氣溫升高,正在加速消費者對基於冷氣的冷卻解決方案的需求。這種偏好的轉變給吊扇市場帶來了下行壓力,特別是在東南亞人口稠密的都市區。雖然未來碳定價和關稅結構的調整可能會平衡市場動態,但目前的趨勢表明,替代效應越來越有利於空調系統。因此,空調的普及率正在超過傳統的冷凍替代品,重塑這些地區的競爭格局。
到2024年,標準型號將佔據吊扇市場佔有率的38.34%,而節能風扇將經歷最快的成長,複合年成長率為6.94%。在監管意識較強的地區,消費者在購買前擴大以CFEI標籤為基準,這促使原始設備製造商重新考慮葉片的氣動設計並採用變頻驅動。裝飾性SKU在豪華住宅室內裝飾中仍將佔據重要地位,而HVLS平台將取代倉庫和健身房中許多小型風扇。太陽能風扇仍將是一個小眾市場,受制於面板成本和安裝複雜性,但它們正受益於加州等市場層層遞進的綠色建築激勵措施。所有產品均配備整合式LED照明和遙控器套件,從而增加了購物量並保持了客戶忠誠度。
預計節能吊扇市場將迎來顯著成長,這得益於亞洲供應鏈的最佳化。同時,高效能超大節能 (HVLS) 和物聯網 (IoT) 產品線將提升製造商的利潤率,因為馬達電子元件、行動通訊模組和雲端服務附加元件將捆綁到更高的平均售價中。策略性 SKU 合理化正在進行中,傳統AC馬達產品目錄正在縮減,轉而支援可升級平台。
雖然無刷直流電機的出貨量在絕對數量上落後於AC馬達,但其8.56%的複合年成長率清楚地表明了結構性轉變。由於價格敏感地區的馬達更換週期超過七年,且經銷商庫存仍偏向傳統型號,交流馬達設計仍維持56.56%的佔有率。儘管如此,印度自願為無刷直流風扇提供五星認證以及美國能源之星v4.1基準值,為零售商提供了明顯的差異化優勢。DC馬達由於驅動電路更簡單且對磁鐵的依賴性更低,已在中端市場獲得採用,但效率在IE2水平上停滯不前。
隨著變頻驅動器的成本效益不斷提升,由無刷直流馬達 (BLDC) 系統驅動的吊扇市場預計將迎來顯著成長。稀土材料供應持續受限,或將促使原始設備製造商 (OEM) 加速向同步磁阻馬達 (SynRM) 技術轉型,該技術無需依賴釹鐵硼即可提供同等性能。這項轉型或將重塑競爭格局,重點在於轉子幾何形狀和控制演算法的創新。專注於獨特的設計和先進的控制系統,將為製造商帶來超越傳統繞線業務的策略優勢。因此,投資這些領域的製造商有望在不斷發展的市場中佔據競爭優勢。
全球吊扇市場按類型(標準型、裝飾型、節能型、其他)、技術(AC馬達、DC馬達、無刷直流電機)、終端用戶(住宅、商業、工業)、配銷通路(線下、線上)和地區(北美、南美、歐洲、亞太地區、其他)細分。市場預測以美元計算。
亞太地區佔全球收益的近一半,預計到2030年將經歷最高的複合年成長率。印度自2020年以來的都市化顯著推動了對經濟高效、節能的空調控制解決方案的需求。儘管空調的普及率不斷提高,但由於預算限制和電網可靠性不穩定,吊扇在二線地區和農村地區仍然不可或缺。中國對磁鐵出口的限制帶來了潛在的成本壓力,但該地區的競爭地位得益於成熟的零件生態系統和ODM叢集。此外,東南亞的基礎設施擴張,包括購物中心、物流中心和智慧城市發展,持續刺激對商用風扇的需求。
北美是一個以法規主導的地區,CFEI 合規性與智慧家庭的普及密不可分。加州在其 2025 年法規中提高了標準性能,有效地逐步淘汰了低能效 SKU。加拿大也緊隨其後,通過了第 18 號修正案,為北美地區制定了統一的標準。智慧風扇正享受著強大的維修獎勵,並受益於語音控制生態系統的普及,從而增強了平均售價的彈性。
歐洲以碳減排目標為中心。歐盟《生態設計更新》計畫在2030年將工業通風機的消費量減少31太瓦時,成員國的補貼框架正在指導住宅通風機的更換。在地中海氣候地區,自2022年以來能源價格大幅上漲,被動式和混合模式通風策略正日益受到青睞。相較之下,中東和非洲地區優先考慮大眾住宅的入門級吊扇,而豪華別墅則青睞裝飾性強、造型時尚的吊扇,以適應高高的天花板。在南美洲,隨著巴西和哥倫比亞建築業的復甦,對吊扇的需求正在穩步成長。
The ceiling fan market stands at USD 12.44 billion in 2025 and is forecast to reach USD 15.23 billion by 2030, advancing at a 4.16% CAGR.

This trajectory reflects a shift from price-led competition to performance-led differentiation as global energy-efficiency rules, smart-home adoption, and urban heat-mitigation strategies raise the bar for product design and functionality. The U.S. Department of Energy's Ceiling Fan Energy Index (CFEI) has already tightened compliance thresholds, while California's 2025 Energy Code and new European eco-design mandates align efficiency targets across major economies and accelerate BLDC motor penetration. Asia-Pacific remains the production nerve center thanks to low-cost component ecosystems, yet rare-earth export curbs from China in April 2025 have put upward pressure on magnet prices, underscoring the need for supply-chain hedging. On the demand side, smart-building standards such as ASHRAE 55 and 90.1 reinforce the business case for connected ceiling fans that integrate with BACnet, KNX, and other automation protocols. Meanwhile, cold-chain logistics growth has created a specialized pocket for HVLS solutions that deliver destratification gains and double-digit energy savings in warehouses .
CFEI has replaced the legacy cubic-feet-per-minute-per-watt test, making it tougher for low-efficiency AC designs to stay compliant in the ceiling fan market. California's new code raises baseline efficacy values for residential and commercial fans, while the EU's eco-design update targets 31 TWh in power savings by 2030. Canada extended similar thresholds through Amendment 18 in March 2025, forming a tri-national block that implicitly favours BLDC technology. Because BLDC architectures draw 50-70% less power than legacy AC rivals, OEMs that ramped up magnet sourcing and inverter design ahead of 2024 now slot products seamlessly into these new rulebooks. Early beneficiaries include Atom Berg in India, which markets a 28-W fan validated by STAR labelling, and Hunter Fan in the U.S., which migrated its premium lines to BLDC motors with Sure Speed aerodynamics. As a result, regulatory momentum remains the most potent catalyst for the ceiling fan market over the next four years.
The passage of ASHRAE 55 positioned ceiling fans as controllable comfort devices, and subsequent smart-home innovation layered Wi-Fi modules and voice-assistant compatibility onto premium SKUs. Hunter Fan's SIMPLEconnect platform links Alexa, HomeKit, and Google Home ecosystems, allowing automatic speed shifts based on thermostat data . Commercial buildings leverage the same connectivity via BACnet and KNX gateways, optimizing heat-removal loads in mixed-mode HVAC schemes. Demand is highest in the U.S. and European retrofits, where building owners seek quick-payback energy upgrades. Over the long term, falling costs of Bluetooth Low Energy chips coupled with matter-ready firmware are expected to embed networked capability even in mid-priced products, raising the average selling price and service revenue potential across the ceiling fan market.
Record sales of 14 million AC units in India during 2024 revealed an affordability inflection that diverts spend from mass-market fans . PLI incentives have effectively reduced domestic assembly costs, allowing brands like Voltas and LG to achieve notable double-digit shipment growth. The rising prevalence of urban heat islands, coupled with climate change-driven temperature increases, is accelerating consumer demand for refrigeration-based cooling solutions. This shift in preference is exerting downward pressure on the ceiling fan market, particularly in densely populated Southeast Asian metropolitan areas. While future adjustments in carbon pricing and tariff structures could potentially rebalance market dynamics, the current trend indicates a growing substitution effect favoring air conditioning systems. As a result, air conditioning adoption is outpacing traditional cooling alternatives, reshaping the competitive landscape in these regions.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Energy-saving fans represent the fastest-growing slice, clocking a 6.94% CAGR, even though standard models held 38.34% of the ceiling fan market share in 2024. Consumers in regulation-centric regions now benchmark CFEI labels before purchase, nudging OEMs to redesign blade aerodynamics and adopt inverter drives. Decorative SKUs maintain relevance in premium residential interiors, while HVLS platforms serve warehouses and gymnasiums where one unit displaces many smaller fans. Solar-powered fans remain niche, limited by panel cost and mounting complexity, yet benefit from green-building incentive stacking in markets like California. Across all variants, integrated LED lighting and remote-control kits elevate basket size and retain customer loyalty.
The energy-efficient ceiling fan market is anticipated to witness substantial growth, supported by supply chain optimization in Asia, which is expected to drive down retail premiums to below. Meanwhile, performance-rich HVLS and IoT lines improve manufacturer margins because motor electronics, wireless modules, and cloud-service add-ons bundle into higher ASPs. Strategic SKU rationalization is underway, with heritage AC-motor catalogues shrinking in favour of fewer, upgrade-ready platforms.
BLDC motor shipments trail AC motors in absolute volume, yet their 8.56% CAGR underscores structural change. AC designs retain 56.56% share because replacement cycles in price-sensitive regions exceed seven years and because distributor inventories still skew toward legacy SKUs. Nevertheless, India's voluntary 5-Star labeling for BLDC fans and ENERGY STAR v4.1 thresholds in the U.S. grant visible differentiation cues at retail. DC motors carved out mid-tier adoption owing to simpler driver circuitry and reduced magnet dependence, but efficiency plateaus at IE2 levels.
The ceiling fan market, driven by BLDC systems, is anticipated to grow significantly as variable-frequency drivers become more cost-effective. Persistent constraints in the supply of rare-earth materials may prompt OEMs to expedite their shift toward SynRM technologies, which deliver comparable performance without relying on NdFeB. This transition could reshape the competitive landscape, emphasizing innovation in rotor geometry and control algorithms. The focus on proprietary designs and advanced control systems offers a strategic edge over traditional winding operations. As a result, manufacturers investing in these areas are likely to gain a competitive advantage in the evolving market.
The Global Ceiling Fan Market and the Market Segmented by Type (Standard, Decorative, Energy Saving Fan, and More), by Technology (AC Motor, DC Motor, and BLDC Motor), by End-User (Residential, Commercial, and Industrial), by Distribution Channel (Offline and Online), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).
The Asia-Pacific region accounts for nearly half of the global revenue and is projected to register the highest CAGR through 2030. Urbanization in India since 2020 has significantly driven the demand for cost-effective and energy-efficient climate control solutions. Despite the growing adoption of air conditioners, ceiling fans remain essential in tier-2 and rural areas due to budget limitations and inconsistent grid reliability. China's restrictions on magnet exports create potential cost pressures; however, its well-established parts ecosystem and ODM clusters sustain the region's competitive edge. Additionally, Southeast Asia's infrastructure expansion, including shopping malls, logistics centers, and smart-city developments, continues to fuel commercial fan demand.
North America represents a regulation-driven landscape where CFEI compliance and smart-home adoption intertwine. California's 2025 code revision raises baseline performance, effectively phasing out low-efficiency SKUs. Canada followed with Amendment 18, forming a harmonized North American standard. Smart fans enjoy pull-through from robust retrofit incentives and the popularity of voice-controlled ecosystems, reinforcing average selling-price resilience.
Europe is oriented around carbon-reduction targets. The EU's eco-design update will slash 31 TWh from industrial-fan consumption by 2030, and member-state subsidy frameworks guide residential fan replacement. Passive and mixed-mode ventilation strategies gain traction in Mediterranean climates where energy prices spiked post-2022. In contrast, the Middle East and Africa prioritize entry-price ceiling fans for mass housing, though premium villas incorporate decorative and smart models tailored for high ceilings. South America shows steady incremental demand tied to construction sector rebounds in Brazil and Colombia.