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市場調查報告書
商品編碼
1693680

非營利軟體 -市場佔有率分析、產業趨勢與統計、成長預測(2025-2030 年)

Non-Profit Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: | 出版商: Mordor Intelligence | 英文 133 Pages | 商品交期: 2-3個工作天內

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簡介目錄

非營利軟體市場規模預計在 2025 年為 45.9 億美元,預計到 2030 年將達到 67.4 億美元,預測期內(2025-2030 年)的複合年成長率為 7.98%。

非營利軟體市場-IMG1

非營利軟體供應商的市場機會廣闊而充滿活力,呈現出富有創新和影響潛力的前景。隨著非營利部門的發展,針對其獨特需求的軟體解決方案供應商正在開闢幾條重要的成長和改進途徑。

關鍵亮點

  • 行銷和推廣活動是非政府組織收集捐款的方式。較小的組織可能面臨行銷挑戰,需要更多途徑來進行宣傳活動。為了克服這個問題,市場正在開發各種新的行銷解決方案,透過簡化的軟體滿足各種規模的非營利組織的需求。此外,此類解決方案使非營利組織能夠透過多種管道更好地與客戶和捐助者聯繫並擴大其影響力。
  • 此外,慈善機構正在利用人工智慧來實現後端活動的自動化並產生關鍵的業務見解。這有助於您在降低成本的同時增加收益。人工智慧可以幫助慈善機構實現行政業務的自動化,這對於沒有專門人力資源管理或行政人員的非營利組織來說非常有利。此外,將雲端基礎的服務整合到慈善組織中可以降低實施基於人工智慧的自動化的成本。
  • 籌款軟體旨在幫助非營利組織管理籌款過程的許多方面,包括捐贈追蹤、捐贈者管理、線上募款、活動管理、捐贈者溝通等。該軟體旨在幫助非營利組織簡化資金籌措工作並最大限度地發揮其虛擬資金籌措工作的作用,它列出了一系列吸引捐贈者、追蹤資金籌措指標和進展以及管理捐贈的功能。
  • 非營利組織依賴政府津貼、捐贈和志願者,預算緊張。由於資金有限,軟體開發和部署非常複雜,組織經常需要幫助投資技術解決方案,最終幫助他們成長並有效運作。
  • COVID-19 疫情帶來了挑戰,主要是因為人們探索了新的非營利資金籌措趨勢,並且比 COVID-19 疫情之前需要付出更多努力。這些資金籌措趨勢提供了籌集資金和繼續基本活動的新方式,從而導致了資金籌措軟體等技術產品的採用。

非營利軟體市場趨勢

募款軟體發展迅猛

  • 隨著企業擴大利用會計數據系統而不是傳統的實體儲存財務數據的方法,資金籌措軟體的採用正在經歷積極的成長。由於過去幾年需求的快速成長,預計籌款軟體市場在預測期內將大幅擴張。
  • 此外,數位化籌款的概念正在世界各地興起。數位籌款是指使用社交媒體、行動應用程式、2D碼和文字等數位管道來資金籌措並與支持者建立聯繫。非營利組織現在可以利用數位管道聯繫捐贈者並確保全年定期捐款,擺脫季節性或一年兩次的籌款宣傳活動和活動的過時週期。
  • 此外,根據 Donorbox 的數據,預計到 2026 年,全球約 60% 的人口將使用數位錢包。預計數位錢包數量將從 2022 年的 34 億增加到 2026 年的 52 億。數位錢包的日益普及預計將吸引那些越來越習慣於這種智慧捐贈方式的捐贈者。例如,預計截至 2023 年,全球整體將有超過 1.5 億人使用 Google Pay 進行數位交易。
  • 例如,瑪雅希望等非營利組織收到的支持烏克蘭組織和家庭的請求增加。自推出以來,透過 Donorbox(也可用作數位錢包)向 Maya's Hope 捐款的人數增加了一倍,平均捐款額為 514 美元。透過P2P資金籌措和超過 41 位支持者的支持,我們在 Donorbox 上籌集了超過 826,649 美元。
  • 數位錢包的使用日益普及,預計將實現無縫且方便的線上捐贈,從而推動籌款軟體的發展。募款平台需要接受數位錢包交易,並提供用戶安全、快速的捐款方式。這種演變與無現金交易的轉變相吻合,並提高了募款工作的效率。

預計亞太地區將出現顯著成長

  • 亞太地區多元化、充滿活力,經濟發展機會龐大。然而,仍然存在許多差距,特別是在滿足人們多樣化的社會需求方面。推動非營利組織發展的因素有幾個:經濟繁榮、中階的壯大以及對社會和環境問題的認知不斷提高。該地區多元化、充滿活力的社會面臨著各種各樣的挑戰,促使非營利組織的成立來解決貧困、教育、醫療保健和環境永續性等問題。
  • 個人和企業中慈善文化的日益壯大促進了非營利舉措的支持和發展。例如,2023 年 9 月,專注於亞洲的獨立社區基金會亞洲社區基金會擴大了影響力,為該地區日益壯大的慈善界提供服務。基金會的主要目標是促進亞洲透過新加坡進行高效率、安全的捐贈。
  • 2023年6月,國際非營利組織野生動物保護國際組織宣佈在紐西蘭成立新的慈善營業單位“森林為民”,旨在加強和支持東南亞土著社區的福祉。 「森林為民」與法蘭克福動物學會夥伴關係,在迪加布魯山生態系統中開設了一個流動教育單位,教育學生和當地農民保護這個脆弱生態學重要的生態系統的重要性。這個新的慈善機構將接受來自紐西蘭企業、個人和慈善機構的扣除額捐款,這些捐款可用於進一步提供永續經濟未來的計劃,特別是針對處於環境危機前線的弱勢群體。
  • 2022 年 1 月,為協會和非營利組織提供 iMIS SaaS 解決方案的 Advanced Solutions International (ASI) 簽署協議,成為紐西蘭和澳洲的籌款成功合作夥伴,為 DonorPerfect 籌款軟體提供個人化的入職和支援。 DonorPerfect 全面、方便用戶使用的功能確保整個籌款過程的無縫功能。
  • 總體而言,政府措施和與非營利組織的夥伴關係進一步刺激了社會影響和市場發展重點組織的成長,極大地推動了市場的成長機會。

非營利軟體產業概況

非營利軟體市場是半靜態的,隨著持續解決方案的推出,市場也在不斷發展。軟體產品和功能的持續創新為 Double the Donation、Neon One, LLC、Microsoft Corporation、Salesforce, Inc. 和 Bloomerang, LLC 等供應商創造了差異化優勢。

  • 2023 年 10 月 - Community Brands 宣布 YourMembership AMS 與 Tides 建立合作關係,Tides 是公認的推動全球社會變革的非營利慈善組織。 YourMembership AMS 是 Tides計劃的首選技術供應商,旨在管理會員活動、提高會員參與度和增加非會費收益。 Tides 是一家非營利加速器,致力於建立一個共用繁榮和社會公正的世界。 Tides 為影響力投資者、社會變革領袖、個人捐助者、基金會、企業合作夥伴和社會目的房地產提供基礎設施、專業知識和其他解決方案。此次夥伴關係將有助於改善會員管理並增加許多計劃的收益。
  • 2023 年 9 月 - REACH 和 Double the Donation 合作,透過該公司的 360MatchPro 輕鬆實現配套禮品整合,從而促進非營利組織的資金籌措工作。透過此次合作,配套捐贈將直接反映在非營利組織 REACH 的捐贈表上。 REACH 和 Double the Donation 的通用客戶只需在 REACH 入口網站中輸入他們的 360MatchPro API 金鑰即可連接他們的帳戶。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概覽
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 對非營利軟體產業的影響

第5章市場動態

  • 市場促進因素
    • 資金籌措軟體需求不斷成長
    • 非營利組織擴大採用自動化
  • 市場限制
    • 軟體實施的預算限制

第6章市場區隔

  • 按部署
    • 本地
  • 按公司規模
    • 中小型企業
    • 大型企業
  • 按類型
    • 非商業軟體
    • 資金籌措軟體
    • 行銷軟體
    • 志工管理
    • CRM
    • 其他
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章競爭格局

  • 公司簡介
    • Bloomerang, LLC
    • Salesforce, Inc.
    • Microsoft Corporation
    • Neon One, LLC
    • Double the Donation
    • SAP SE
    • Blackbaud, Inc.
    • DonorSearch
    • Network For Good, Inc.(BONTERRA)
    • WealthEngine, Inc.
    • Intuit Inc.
    • Faithlife, LLC
    • Global Payments Inc.
    • Community Brands Intermediate, LLC
    • Cvent Holding Corp.

第8章投資分析

第9章:市場的未來

簡介目錄
Product Code: 93309

The Non-Profit Software Market size is estimated at USD 4.59 billion in 2025, and is expected to reach USD 6.74 billion by 2030, at a CAGR of 7.98% during the forecast period (2025-2030).

Non-Profit Software - Market - IMG1

The market opportunities for non-profit software vendors are expansive and dynamic, presenting a landscape rich with potential for innovation and impact. As the non-profit sector evolves, software solutions providers tailored to its unique needs open several critical avenues for growth and improvement.

Key Highlights

  • Marketing and outreach efforts are the ways NGOs raise donations. Smaller organizations confront marketing issues and may need more means to conduct campaigns. To overcome this, startups are developing various new marketing solutions that cater to the needs of all sizes of non-profits through simplified software. Besides, such solutions enable non-profits to better connect with clients and donors through multiple channels, increasing their reach.
  • Furthermore, charity organizations embrace artificial intelligence to automate backend activities and generate critical operational insights. This improves revenue while decreasing costs. AI supports charitable organizations in automating administrative chores, which is advantageous for non-profit organizations that lack dedicated human resource management or administration staff. In addition, integrating cloud-based services in charity organizations lowers the cost of deploying AI-based automation.
  • Fundraising software is intended to aid non-profit organizations in managing numerous aspects of the fundraising process, such as donation tracking, donor management, online fundraising, event management, and communication with donors. The software is designed to aid non-profits in rationalizing their fundraising struggles and making the most of their virtual fundraising efforts by delivering a range of features that can assist organizations in engaging and attracting donors, tracking fundraising metrics and progress, and managing donations.
  • The non-profit organizations operate on a tight budget, relying on government grants, donations, and volunteers. With limited capital, software development and implementation can be complex, and organizations frequently need help to invest in technology solutions that could ultimately help them grow and be more effective.
  • The COVID-19 pandemic has been challenging, mainly as new Non-profit fundraising trends are explored, requiring more effort than before COVID-19. These trends regarding fundraising demonstrated new ways to raise money and continue their essential work, leading to the adoption of technology products such as fundraising software.

Non-Profit Software Market Trends

Fund Raising Software to Witness Major Growth

  • The implementation of fundraising software has experienced positive growth as people progressively utilize accounting data systems instead of the traditional approach of physically storing financial data. It is expected that the market for fundraising software is expected to expand significantly during the period of projection due to the rapid demand growth during the past few years.
  • In addition, the concept of digital fundraising is rising across the globe. Digital fundraising refers to using digital channels for fundraising activities, including social media, mobile apps, QR codes, or texting, to build networks with supporters. Non-profits can now utilize digital channels to reach donors and guarantee a regular donation flow throughout the year by leaving behind the outdated cycle of seasonal or biannual fundraising campaigns and events.
  • Moreover, according to Donorbox, by 2026, around 60% of the world's population is expected to use digital wallets. Digital wallets are anticipated to reach 5.2 billion in 2026 from 3.4 billion in 2022. The growing use of digital wallets is expected to capture those donors who are becoming contented with this smarter giving method. For example, over 150 million people are estimated to use Google Pay for digital transactions globally as of 2023.
  • For instance, non-profit organizations such as Maya's Hope witnessed an increase in the number of requests they received to support Ukrainian organizations and families. The number of givers to Maya's Hope through Donorbox (also used as a digital wallet) has doubled since execution, with a typical donation of USD 514. They raised more than USD 826,649 on Donorbox with peer-to-peer fundraising and the support of more than 41 supporters.
  • The growing use of digital wallets is expected to drive fundraising software by compelling, seamless incorporation for convenient online donations. Fundraising platforms must adjust to accommodate digital wallet transactions, providing users with a secure and quick way to contribute. This evolution lines up with the shift to cashless transactions and improves the efficiency of fundraising efforts.

Asia-Pacific is Expected to Witness Significant Growth

  • Asia-Pacific is a diverse and dynamic region, possessing significant opportunities for economic development. However, it contains numerous gaps, especially in terms of addressing people's diverse social needs. Several factors driving the growth of non-profit organizations are increasing economic prosperity, an expanding middle class, and growing awareness of social and environmental issues. The region's diverse and dynamic societies face various challenges, prompting the establishment of non-profits to address issues like poverty, education, healthcare, and environmental sustainability.
  • A growing culture of philanthropy, both from individuals and corporations, contributes to supporting and developing non-profit initiatives. For instance, in September 2023, Asia Community Foundation, the Asia-focused independent community foundation, expanded its presence to the growing philanthropic community within the region. The foundation's main objective is to provide giving in Asia by facilitating efficient and secure giving through and from Singapore.
  • In June 2023, the International non-profit organization Wildlife Conservation International declared the public launch of Forests for People, a new charitable entity in New Zealand to enhance and support the welfare of indigenous communities in Southeast Asia. In partnership with the Frankfurt Zoological Society, Forests for People runs a Mobile Education Unit in the Bukit Tigapuluh Ecosystem to educate students and local farmers on the importance of protecting this fragile and ecologically significant ecosystem. The new charity can receive tax-deductible donations from businesses, individuals, and philanthropic organizations in New Zealand and direct them to projects that would further provide a sustainable economic future, especially for disadvantaged communities at the forefront of the environmental crisis.
  • In January 2022, Advanced Solutions International (ASI), the provider of iMIS SaaS solutions for associations and non-profits, signed an agreement to become the fundraising success partner and provide personalized onboarding as well as support for the DonorPerfect fundraising software in New Zealand and Australia. DonorPerfect's comprehensive, user-friendly features deliver seamless functionality across the entire fundraising process.
  • Overall, government policies and partnerships with non-profits further stimulate the growth of organizations focused on social impact and community development, driving the market's growth opportunities significantly.

Non-Profit Software Industry Overview

The non-profit software market is Semi-Consolidated, and the market studied is evolving with the continuous introduction of solutions, which provides a competitive advantage for the vendors operating in the market to stay ahead. Continuous innovation in software offerings and functionalities creates differentiating advantages for the vendors, and some of the players include Double the Donation, Neon One, LLC, Microsoft Corporation, Salesforce, Inc., and Bloomerang, LLC.

  • October 2023 - Community Brands announced the partnership between YourMembership AMS and Tides, a renowned non-profit and philanthropic organization for advancing global social change. YourMembership AMS became a recommended technology vendor for Tides projects to manage membership activities, boost member engagement, and increase non-dues revenue. Tides is a non-profit accelerator that builds a world of shared prosperity and social justice. Tides offer solutions such as infrastructure and expertise for impact investors, social change leaders, individual donors, foundations, corporate partners, and social purpose real estate. The partnership will help improve member management and boost revenue for many projects.
  • September 2023 - REACH and Double the Donation have partnered to boost non-profit fundraising efforts with an easy matching gifts integration through the company's 360MatchPro. The partnership brings matching gifts directly to non-profit REACH donation forms. A mutual client of REACH and Double the Donation will simply enter their 360MatchPro API keys into their REACH portal to connect their accounts.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Non-Profit Software Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand For Fund Raising Software
    • 5.1.2 Rising Adoption of Automation in the Non-Profit Business
  • 5.2 Market Restraints
    • 5.2.1 Budget Constraints Related to Software Implementation

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On Premises
    • 6.1.2 Cloud
  • 6.2 By Enterprise Size
    • 6.2.1 SMEs
    • 6.2.2 Large Enterprise
  • 6.3 By Type
    • 6.3.1 Admission-Based Nonprofit Software
    • 6.3.2 Fund Raising Software
    • 6.3.3 Marketing Software
    • 6.3.4 Volunteer Management
    • 6.3.5 CRM
    • 6.3.6 Other Types
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Bloomerang, LLC
    • 7.1.2 Salesforce, Inc.
    • 7.1.3 Microsoft Corporation
    • 7.1.4 Neon One, LLC
    • 7.1.5 Double the Donation
    • 7.1.6 SAP SE
    • 7.1.7 Blackbaud, Inc.
    • 7.1.8 DonorSearch
    • 7.1.9 Network For Good, Inc. (BONTERRA)
    • 7.1.10 WealthEngine, Inc.
    • 7.1.11 Intuit Inc.
    • 7.1.12 Faithlife, LLC
    • 7.1.13 Global Payments Inc.
    • 7.1.14 Community Brands Intermediate, LLC
    • 7.1.15 Cvent Holding Corp.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET