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歐洲化妝品塑膠包裝：市場佔有率分析、行業趨勢和統計數據、成長預測（2025-2030 年）

Europe Cosmetic Plastic Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 156 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年歐洲化妝品塑膠包裝市場規模將達到 34.7 億美元，預計到 2030 年將達到 40.1 億美元，預測期內（2025-2030 年）的複合年成長率為 2.93%。

就產量而言，預計市場將從 2025 年的 273.4 億件成長到 2030 年的 318.7 億件，預測期內（2025-2030 年）的複合年成長率為 3.11%。

歐洲化妝品塑膠包裝市場-IMG1

受動態細分市場、不斷變化的消費者偏好和全球美容趨勢的影響，歐洲化妝品市場蓬勃發展。市場包括護膚、護髮品、化妝品和香水等多種產品，滿足不同消費者的需求和偏好。由於對有機和天然產品的需求不斷成長、電子商務平台的興起以及人們對整裝儀容和衛生意識的不斷提高，市場正在經歷顯著成長。

關鍵亮點

  • 隨著對永續性的關注度不斷提高，化妝品製造商越來越關注天然、環保的成分和乳化劑。向「綠色」美容的轉變不僅僅是一種短暫的趨勢。越來越多的研究強調傳統化妝品的毒性，這有助於推動天然化妝品市場的快速和永續成長。
  • 歐洲對化妝品的需求不斷成長，加上消費者意識的提高、整裝儀容的改變、對美容的關注度增加以及對美容產品的興趣日益濃厚，促使企業投資於創新包裝解決方案。包裝技術和永續性措施的進步進一步支持了這一趨勢，它們正在成為市場的關鍵因素。
  • 智慧包裝正在徹底改變美容和化妝品領域，提高生產力並重塑生產模式。在全球範圍內，物聯網和智慧包裝的應用正在蓬勃發展，其中美容行業，尤其是化妝品和彩妝行業處於領先地位。化妝品瓶和護膚品的創新包裝仍然是小眾市場，但卻為創造力和創新提供了無與倫比的機會。
  • 歐洲目前正在解決一個迫切的環境問題：塑膠廢棄物。根據歐盟委員會的報告，歐洲大部分塑膠未被回收利用，而是被掩埋垃圾掩埋場。儘管回收極為重要，但它也伴隨著挑戰。它耗費大量資源，成本高昂。其能否獲利取決於最終產品的強勁需求和廢棄塑膠的充足供應，而這需要大規模的加工設施。
  • 2024 年 4 月，雅詩蘭黛公司 (ELC) 與微軟鞏固了戰略夥伴關係，並宣布了成立人工智慧創新實驗室的計畫。此次合作旨在利用微軟 Azure OpenAI 服務中的先進生成式 AI 工具，為 ELC 的 20 多個領先美容品牌提供支援。這些公司的目標是與消費者建立更深層的聯繫，加快推出在當地引起共鳴的產品，並最終透過產生人工智慧引領美容產業的轉型。

歐洲化妝品塑膠包裝市場趨勢

彩妝產品成長

  • 歐洲化妝品塑膠包裝市場主要受到化妝品和美容產品銷售強勁成長的推動。據歐洲化妝品協會稱，該市場主要由五個歐洲國家主導。德國、法國、英國、義大利和西班牙。
  • 在不斷成長的需求的推動下，該地區的品牌對消費者產生了重大影響。這些品牌利用大型促銷宣傳活動和代言直接影響化妝品市場。透過電子商務管道購買化妝品進一步推動了需求的穩定成長，這主要是因為它的便利性。
  • 歐萊雅公司和雅詩蘭黛公司等主要美容品牌憑藉其化妝品系列，在提供高階產品方面處於領先地位。這種對價值的關注推動了對多功能美容產品日益成長的需求，尤其是在高階美容領域。公司正在不斷創新以滿足不斷變化的客戶偏好，並認知到當今快節奏的世界對便利性的需求。隨著化妝品需求的不斷成長，管狀、棒狀和瓶狀等包裝形式的需求在銷售額方面也在成長。
  • 例如，全球美容產品製造公司歐萊雅 (L'Oreal) 表示，該地區的銷售結構正在不斷成長，從 2020 年的 99.55 億美元成長到 2023 年的 139.1 億美元。歐萊雅佔據市場佔有率，其銷售數據凸顯了該地區對化妝品日益成長的需求。

西班牙經濟強勁成長

  • 視覺品質、永續性和便利性操作是品牌所有者在生產化妝品塑膠產品時考慮的關鍵因素。這些輕質化妝品適用於高階個人護理應用。此外，幾家在該市場營運的公司也表現出了興趣，並正在創新新的解決方案。
  • 2023 年 5 月，Edmond de Rothschild Private 股權 夥伴關係旗下公司 Amethis Europe 收購了 HB Aesthetics 的少數股權。此次收購旨在幫助中小企業實現國際化。 HB Aesthetics 為專業人士設計和銷售高階藥妝品。此類收購正在推動國內化妝品塑膠包裝市場的發展。
  • 由於消費者偏好和需求的不斷變化，化妝品行業的產品種類正在大幅增加。例如，2023 年 6 月，專注於永續化妝品並在西班牙各地經營的品牌 Freshly Cosmetics 宣布將開設兩家新的 Freshly 商店：一家在馬德里，另一家在首都，還有一家在加利西亞。預計這種擴張將在預測期內改善對化妝品塑膠包裝的需求。
  • 越來越多的公司做出符合聯合國 17 個永續發展目標 (SDG) 的承諾。與聯合國 17 個永續發展目標 (SDG) 一致的行動可能使西班牙化妝品塑膠包裝市場受益，並最終促進其成長。致力於永續發展目標顯示了公司對永續性和社會責任的奉獻精神。因此，將活動與永續發展目標結合的西班牙化妝品公司可能會獲得消費者更高的信任和忠誠度，從而增加市場佔有率。
  • 投資者和商業夥伴在評估公司時擴大考慮環境、社會和管治(ESG) 因素。與永續發展目標保持一致可以使西班牙化妝品公司對尋求永續投資機會的投資者更具吸引力。它還可能與其他重視永續性的公司建立夥伴關係，從而推動化妝品塑膠包裝市場的創新和成長。

歐洲化妝品塑膠包裝產業概況

歐洲化妝品塑膠包裝市場主要由 Albea Group、Hcp Packaging、Gerresheimer AG、Berry Global Inc. 和 AptarGroup Inc. 等主要企業組成。市場參與企業正在採取收購和夥伴關係等策略來加強其產品供應並獲得永續的競爭優勢。

  • 2024 年 6 月 - Berry Global Inc. 在其產品線中引入了新的可自訂矩形 Domino 瓶。瓶子由 100% 再生 (PCR) 塑膠製成，適用於美容、居家醫療和個人護理領域。
  • 2024 年 3 月 - Aptar Beauty 推出新版微型真空包裝，其 rPET 容器完全由再生 PET 製成。法國實驗室 SVR 以其對永續性和循環經濟的堅定承諾而聞名，最近，該實驗室選擇了 Aptar Beauty 的 Micro 30 毫升 rPET 真空包裝作為其 PALPEBRAL 系列的首次亮相。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概覽
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 產業相關人員分析
  • 評估近期地緣政治發展對化妝品包裝市場的影響

第5章市場動態

  • 市場促進因素
    • 歐洲化妝品需求穩定成長
    • 更重視創新和有吸引力的包裝
  • 市場限制
    • 歐洲國家化妝品塑膠包裝回收率低對永續性構成威脅
  • 對該地區永續性關注變化的分析
  • 歐洲化妝品塑膠包裝市場目前使用的聚合物分析

第6章市場區隔

  • 依樹脂類型
    • PE（高密度聚乙烯和低密度聚乙烯）
    • PP
    • PET 和 PVC
    • 聚苯乙烯（PS）
    • 生物基塑膠（生質塑膠）
  • 依產品類型
    • 瓶子
    • 管棒
    • 泵浦和分配器
    • 小袋
    • 其他
  • 按應用
    • 護膚
    • 護髮
    • 口腔護理
    • 彩妝產品
    • 除臭劑和香水
    • 其他
  • 按國家
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙

第7章競爭格局

  • 公司簡介
    • Albea Group
    • Hcp Packaging Co. Ltd
    • Gerresheimer AG
    • Berry Global Inc.
    • AptarGroup Inc.
    • Amcor Group GmbH
    • Cosmopak USA LLC
    • Quadpack Industries SA
    • Libo Cosmetics Company Ltd
    • Mpack Poland Sp. ZOO
    • Politech Sp. ZOO
    • Huhtamaki Oyj
    • Rieke Corp（Trimas Corporation）
    • Berlin Packaging LLC
    • Mktg Industry SRL

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 92948

The Europe Cosmetic Plastic Packaging Market size is estimated at USD 3.47 billion in 2025, and is expected to reach USD 4.01 billion by 2030, at a CAGR of 2.93% during the forecast period (2025-2030). In terms of production volume, the market is expected to grow from 27.34 billion units in 2025 to 31.87 billion units by 2030, at a CAGR of 3.11% during the forecast period (2025-2030).

Europe Cosmetic Plastic Packaging - Market - IMG1

The European cosmetic market is thriving, driven by dynamic market segments, evolving consumer preferences, and the influence of global beauty trends. The market encompasses many products, including skincare, haircare, cosmetics, and fragrances, catering to diverse consumer needs and preferences. The market is witnessing significant growth due to the increasing demand for organic and natural products, the rise of e-commerce platforms, and the growing awareness of personal grooming and hygiene.

Key Highlights

  • Amid a rising emphasis on sustainability, cosmetics manufacturers increasingly seek natural and eco-friendly ingredients and emulsifiers. The shift toward 'green' beauty is not just a passing trend. Mounting research highlights the toxicity of conventional cosmetics, propelling the rapid and sustainable growth of the natural cosmetics market.
  • Increasing demand for cosmetic products in Europe, coupled with heightened consumer awareness, evolving lifestyles, a growing emphasis on personal grooming, and a surging interest in beauty products, collectively propels companies to invest in innovative packaging solutions. This trend is further supported by advancements in packaging technology and sustainability initiatives, which are becoming crucial factors in the market.
  • Smart packaging is revolutionizing the beauty and cosmetics sectors, enhancing productivity and reshaping production paradigms. Globally, the adoption of IoT and smart packaging is surging, with the beauty industry, mainly cosmetics and makeup, at the forefront. While innovative packaging in makeup bottles and skincare products remains a niche, it offers unparalleled opportunities for creativity and innovation.
  • Europe is currently grappling with a pressing environmental issue: plastic waste. The European Commission reports that most European plastic is incinerated in landfills rather than recycled. Recycling, while crucial, poses challenges. It is resource-intensive and often costly. Profitability hinges on robust demand for the end product and the availability of ample waste plastic, necessitating large-scale processing facilities.
  • In April 2024, Estee Lauder Companies (ELC) and Microsoft Corp. unveiled plans for an AI Innovation Lab, solidifying their strategic partnership. By harnessing the advanced generative AI tools within Microsoft's Azure OpenAI Service, the collaboration aims to enhance ELC's 20+ prestigious beauty brands. Their goal is to forge deeper consumer bonds, expedite product launches with local resonance, and, ultimately, spearhead the beauty industry's transformation through generative AI.

Europe Cosmetic Plastic Packaging Market Trends

Make-up Products to Witness Growth

  • The European cosmetic plastic packaging market is primarily attributed to the significant growth in make-up and beauty product sales. According to Cosmetics Europe, the market is dominated by five leading European countries: Germany, France, the United Kingdom, Italy, and Spain.
  • Brands in the region wield significant influence over consumers, driven by escalating demand. These brands leverage extensive promotional campaigns and endorsements, directly impacting the market for cosmetics. The increasing availability of cosmetics through e-commerce channels further fuels the steady rise in demand, mainly due to its convenience.
  • Leading beauty brands like L'Oreal SA and Estee Lauder Companies Inc. are at the forefront of offering premium value in their make-up lines. This emphasis on value has fueled a rising demand for multifunctional beauty products, especially in the luxury beauty segment. Companies are innovating to meet these evolving customer preferences and recognize the need for convenience in today's fast-paced world. In response to the rising demand for make-up products, the demand for packaging formats such as tubes, sticks, bottles, and others is also growing in value sales.
  • For instance, L'Oreal, the global beauty manufacturing company, showed a growing sales structure in the region, increasing from USD 9.955 billion in 2020 to USD 13.91 billion in 2023. This growing sales of Loreal, which covered 20% of Europe's market share, highlights the rise of demand for cosmetic products in the region.

Spain to Register Major Growth

  • Visual quality, sustainability, and convenient handling are significant factors brand owners focus on while manufacturing cosmetic plastic products. These lightweight cosmetic products are suitable for high-end personal care applications. Also, several companies operating in the market are showing interest and innovating new solutions.
  • In May 2023, Amethis Europe, part of the Edmond de Rothschild Private Equity partnership, acquired a minority stake in HB Aesthetics. This acquisition supported SMEs in their internationalization efforts. HB Aesthetics designs and distributes high-end dermo-cosmetic products for professionals. Such acquisitions drive the country's cosmetic plastic packaging market.
  • The cosmetic industry is witnessing a significant expansion in product offerings due to evolving consumer preferences and demands. For instance, in June 2023, Freshly Cosmetics, a brand specializing in sustainable cosmetics and operating across Spain, announced two new Freshly Stores: one in Madrid, the second store in the capital, and the first in Galicia. Such expansions would improve the need for cosmetic plastic packaging during the forecast period.
  • More and more companies are making commitments aligned with the United Nations' 17 Sustainable Development Goals (SDGs). Aligning activities with the United Nations' 17 Sustainable Development Goals (SDGs) may benefit Spain's cosmetic plastic packaging market, ultimately contributing to its growth. Committing to the SDGs demonstrates a company's dedication to sustainability and social responsibility. As a result, cosmetic companies in Spain that align their activities with the SDGs may experience increased consumer trust and loyalty, leading to a growth in market share.
  • When evaluating companies, investors and business partners increasingly consider environmental, social, and governance (ESG) factors. Aligning with the SDGs can make cosmetic companies in Spain more attractive to investors seeking sustainable investment opportunities. It may facilitate partnerships with other businesses that prioritize sustainability, potentially leading to collaborations that drive innovation and growth in the cosmetic plastic packaging market.

Europe Cosmetic Plastic Packaging Industry Overview

The European cosmetic plastic packaging market is fragmented, with the presence of significant players like Albea Group, Hcp Packaging Co. Ltd, Gerresheimer AG, Berry Global Inc., and AptarGroup Inc. Players in the market are adopting strategies such as acquisitions and partnerships to enhance their product offerings and gain sustainable competitive advantage.

  • June 2024 - Berry Global Inc. introduced a new offering to its product line: a customizable, rectangular Domino bottle. This bottle is crafted using up to 100% post-consumer recycled (PCR) plastic, catering to the beauty, home, and personal care sectors.
  • March 2024 - Aptar Beauty introduced a new iteration of its Micro airless packaging, featuring a container crafted entirely from recycled PET in its rPET variant. French Laboratory SVR, known for its robust commitment to sustainability and circularity, opted for Aptar Beauty's Micro 30 ml rPET airless packaging for its recent PALPEBRAL collection debut.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Stakeholder Analysis
  • 4.4 Assessment of the Impact of the Recent Geopolitical Developments on the Cosmetic Packaging Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Steady Rise in Demand for Cosmetic Products in Europe
    • 5.1.2 Increasing Focus on Innovation and Attractive Packaging
  • 5.2 Market Restraints
    • 5.2.1 Low Rates of Re-usability of Plastic Packaging of Cosmetic Products Across European Countries have Posed a Threat to Sustainability
  • 5.3 Analysis of Change in Focus to Sustainability in the Region
  • 5.4 Analysis of Polymers Currently Used in the European Cosmetic Plastic Packaging Market

6 MARKET SEGMENTATION

  • 6.1 By Resin Type
    • 6.1.1 PE (HDPE and LDPE)
    • 6.1.2 PP
    • 6.1.3 PET and PVC
    • 6.1.4 Polystyrene (PS)
    • 6.1.5 Bio-based Plastics (Bioplastic)
  • 6.2 By Product Type
    • 6.2.1 Bottles
    • 6.2.2 Tubes and Sticks
    • 6.2.3 Pumps and Dispensers
    • 6.2.4 Pouches
    • 6.2.5 Other Product Types
  • 6.3 By Application
    • 6.3.1 Skin Care
    • 6.3.2 Hair Care
    • 6.3.3 Oral Care
    • 6.3.4 Make-up Products
    • 6.3.5 Deodorants and Fragrances
    • 6.3.6 Other Applications
  • 6.4 By Country
    • 6.4.1 United Kingdom
    • 6.4.2 Germany
    • 6.4.3 France
    • 6.4.4 Italy
    • 6.4.5 Spain

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Albea Group
    • 7.1.2 Hcp Packaging Co. Ltd
    • 7.1.3 Gerresheimer AG
    • 7.1.4 Berry Global Inc.
    • 7.1.5 AptarGroup Inc.
    • 7.1.6 Amcor Group GmbH
    • 7.1.7 Cosmopak USA LLC
    • 7.1.8 Quadpack Industries SA
    • 7.1.9 Libo Cosmetics Company Ltd
    • 7.1.10 Mpack Poland Sp. Z.O.O.
    • 7.1.11 Politech Sp. Z.O.O.
    • 7.1.12 Huhtamaki Oyj
    • 7.1.13 Rieke Corp (Trimas Corporation)
    • 7.1.14 Berlin Packaging LLC
    • 7.1.15 Mktg Industry SRL

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS