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商品編碼

1692506

泰國網路安全：市場佔有率分析、行業趨勢和統計數據、成長預測（2025-2030 年）

Thailand Cybersecurity - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 115 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

泰國網路安全市場規模預計在 2025 年為 5.0889 億美元，預計到 2030 年將達到 9.8412 億美元，預測期內（2025-2030 年）的複合年成長率為 14.1%。

泰國作為數位經濟國家，隨著高速網際網路基礎設施建設、網上銀行服務的成長以及對雲端基礎軟體的需求不斷增加，軟體解決方案、網際網路和連網型設備的使用在終端用戶行業中日益增多，也增加了網路攻擊的風險。

主要亮點

儘管泰國正在優先發展一個框架，以確保其數位經濟具備網路防護能力，但熟練的網路安全人才的短缺對網路安全市場相關人員構成了挑戰，這可能會在預測期內減緩市場成長。
例如，2023年9月，國家網路安全局（NCSA）秘書長強調泰國在網路安全人才方面存在巨大缺口，指出只有0.5%的泰國公務員在IT領域工作，在網路安全領域工作的比例就更小。
網路安全人才的短缺可能會影響網路安全解決方案的發展。缺乏熟練的網路安全人才可能會導致預測期內網路安全解決方案的採用出現嚴重不足。
數位轉型的趨勢正在席捲多個產業，迫使企業重新思考其網路安全態勢。隨著日本各行業擁抱數位轉型，企業意識到保護其數位資產免受日益嚴重的網路攻擊是一項關鍵要求。需求激增可歸因於雲端運算、巨量資料和物聯網 (IoT) 等數位技術的廣泛採用，這些技術擴大了攻擊面並增加了保護敏感資訊的複雜性。
雲端優先戰略的盛行推動了泰國對強力的網路安全措施的需求。隨著企業將業務和資料轉移到雲端環境以獲得更大的擴充性和靈活性，他們面臨著獨特的安全挑戰。雲端運算固有的風險，例如資料外洩、未授權存取和合規性問題，正在推動對專業雲端安全解決方案的需求。
採用雲端優先策略需要採取網路安全措施，以保護傳輸中的資料、保護雲端基礎設施並確保雲端中強大的識別及存取管理。泰國的網路安全市場正在積極應對這些挑戰，提供客製化解決方案來解決雲端安全的複雜性，這反映了該行業對不斷發展的技術趨勢的適應性。
隨著數位環境的發展和網路威脅變得越來越複雜，對合格且經驗豐富的網路安全專業人員的需求日益成長。該領域對更多熟練專業人員的需求阻礙了網路安全解決方案的有效部署和管理，形成了影響泰國整體網路安全市場的瓶頸。
由於網路銀行服務的擴展和網路交易的增加，包括泰國在內的東南亞國家的數位付款興起，這增加了對該國此類付款活動的數位基礎設施進行網路攻擊的風險，從而增加了預測期內對網路安全解決方案的需求。

泰國網路安全市場趨勢

雲端安全成長強勁

泰國網路安全市場對雲端安全的需求受到龐大的雲端區域存在和不斷變化的監管環境以及企業向雲端遷移的激增所驅動，這需要新的方法來確保線上基礎設施、應用程式和平台上的資料安全。
雲端運算改變了全國公共和私營部門組織使用、共用和儲存資料、應用程式和工作負載的方式。然而，這也為組織帶來了新的安全威脅和挑戰。此外，洩漏到雲端和公共雲端服務的資料量也進一步增加了對雲端安全解決方案的需求。此外，隨著全國各地的組織迅速將工作負載轉移到雲端，資料保護、可見性和控制力的喪失已成為主要問題，從而推動了對雲端安全解決方案的需求。
在推動數位化的最終用戶以及「雲端優先」政策等政府舉措的推動下，該國處於雲端運算應用的前沿。作為國家雲端優先政策的一部分，政府已與Google和微軟等雲端供應商合作，鼓勵政府機構使用公共雲端供應商。預計這些努力將進一步推動該國政府機構和私人終端用戶公司採用雲端安全解決方案。
此外，Google、微軟和 AWS 等雲端市場供應商正在泰國推出雲端區域，使雲端服務的強大功能和優勢更貼近泰國企業和組織，使他們能夠推出先進的雲端技術進行數位轉型。然而，隨著泰國企業響應泰國政府的「雲端優先」政策轉向雲端，了解安全要求以確保資料、應用程式和平台的安全變得越來越重要。預計這些發展將在預測期內推動該國最終用戶組織對雲端安全解決方案的巨大需求。
據泰國數位經濟促進局 (DEPA) 稱，2021 年泰國數位服務市場規模為 3,467 億泰銖（99.1 億美元）。預計到 2024 年，這一數字將達到 7,000 億泰銖（200 億美元）。此外，到2022年，泰國數位市值將達到約2.6兆泰銖（740億美元）。隨著泰國數位經濟的擴張，企業和政府機構預計將加強採用和實施擴充性的IT基礎設施、雲端服務和其他數位技術。數位活動的活性化進一步增加了採取強力的網路安全措施來保護寶貴資產和敏感資訊的需求。

BFSI 是最大的最終用戶

泰國的 BFSI 產業的網路安全態勢正在發生重大變化，主要受金融服務的數位轉型、雲端運算採用以及機器學習和人工智慧等先進技術的整合等因素推動，以增強銀行和金融業務。此外，金融公司資料外洩和網路攻擊的增加進一步增加了該國 BFSI 產業採用網路安全解決方案的需求。
泰國安全虛擬私人網路 (VPN) 服務供應商 SurfShark 於 2023 年 7 月發布的統計數據指出，泰國發生了大量線上帳戶外洩事件，顯示存在網路犯罪風險，刺激了該國對網路安全解決方案的機會。
此外，泰國金融領域的技術滲透率和數位管道（如行動銀行和網路銀行）的提高，擴大了 BFSI 領域的網路威脅面。行動銀行、數付款管道和 BFSI 領域線上交易的擴張為網路安全帶來了新的挑戰，並推動了對先進網路安全解決方案的需求，以防止詐騙、資料外洩和其他網路風險。
此外，過去幾年針對銀行和金融公司的網路攻擊明顯增加，因此需要採取強力的網路安全措施來保護客戶資料。例如，2023年9月，泰國領先的數位金融平台之一CardX揭露了一起資料外洩事件，洩漏了與個人貸款和現金卡申請相關的客戶的個人資訊。這些資訊包括客戶的姓名、地址、電話號碼、電子郵件等。
此外，日本的 BFSI 產業正經歷重大變革時期時期，受技術進步、監管變化、客戶偏好變化和創新金融模式興起的推動，需要防範網路攻擊和資料外洩。例如，包括泰國銀行（BoT）和泰國銀行協會（TBA）下屬的商業銀行在內的銀行機構正在升級其數位技術，以應對網路風險並加強網路安全。這些因素可能會活性化BFSI 領域對網路安全措施的投資，以應對網路風險。

泰國網路安全產業概況

泰國的網路安全市場高度分散，主要參與者包括 IBM 公司、思科系統公司、富士通泰國（富士通集團公司）、Red Sky Digital 和 Check Point 軟體技術有限公司。該市場中的公司正在採用聯盟和收購等策略來增強其產品供應並獲得永續的競爭優勢。

2023 年 9 月 - 富士通有限公司和富士通泰國有限公司宣布收購泰國 SAP 顧問公司創新顧問服務公司，擴大在該國的託管服務組合。

2023 年 3 月—思科 Webex 已獲得泰國電子交易發展局 (ETDA) 的認證，該局是泰國王國的一個公共機構，旨在開發可靠、安全且免受網路安全威脅的電子交易。

其他福利：

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

市場促進因素
- 數位化和對可擴展IT基礎設施日益成長的需求
- 需要因應各種趨勢帶來的風險，包括第三方供應商風險、MSSP 的演變以及雲端優先策略的採用
市場限制
- 網路安全專家短缺
- 高度依賴傳統身分驗證方法且缺乏準備
趨勢分析
- 越來越多的泰國公司正在利用人工智慧來加強其網路安全戰略
- 隨著企業轉向雲端基礎的交付模式，雲端安全將呈指數級成長

第6章市場區隔

按服務
- 安全類型
  - 雲端安全
  - 資料安全
  - 身分和存取管理
  - 網路安全
  - 消費者安全
  - 基礎設施保護
  - 其他安全
- 按服務
按部署
- 雲
- 本地
按最終用戶
- BFSI
- 衛生保健
- 製造業
- 政府和國防
- 資訊科技/通訊
- 其他最終用戶

第7章競爭格局

公司簡介
- IBM Corporation
- Cisco Systems Inc
- Fujitsu Thailand Co. Ltd.
- Red Sky Digital Ventures Ltd.
- Info Security Consultant Co. Ltd.
- Dell Technologies Inc.
- Fortinet Inc.
- CGA Group Co. Ltd.
- Intel Security（Intel Corporation）

第8章投資分析

第9章：市場的未來

簡介目錄

Product Code: 91756

The Thailand Cybersecurity Market size is estimated at USD 508.89 million in 2025, and is expected to reach USD 984.12 million by 2030, at a CAGR of 14.1% during the forecast period (2025-2030).

The increasing usage of software solutions, Internet, and connected devices across the end-user industries in Thailand, in line with the country's priority on developing a digital economy, infrastructural development for high-speed Internet, growth of online banking services, and the demand for cloud-based software, are raising the risk of cyber attacks in Thailand is driving the requirement of cyber security solutions in the country, which may fuel the market's growth.

Key Highlights

The country has been prioritizing developing frameworks for making its digital economy cyber-resilient; however, the lack of skilled cyber security personnel makes it a challenge for the stakeholders of the cyber security market and may lower the market's growth during the forecast period.
For instance, in September 2023, the Secretary General of the National Cyber Security Agency (NCSA) highlighted a significant talent gap in Thailand's cybersecurity workforce, mentioning that only 0.5% of Thai bureaucrats are in the IT field and an even more minor fraction work in cybersecurity, which may impact the country's objective in strengthening national cybersecurity.
This lack of a cyber security workforce may affect the growth of cyber security solutions as, without skilled cyber security personnel, the market may witness a significant shortage in implementing cyber security solutions during the forecast period.
The widespread shift in multiple industries toward digital transformation has driven companies to reassess their cybersecurity measures. As the country adopts digital transformation across various sectors, organizations recognize the critical requirement to safeguard their digital assets against growing cyberattacks. This surge in demand may be attributed to the widespread adoption of digital technologies, including cloud computing, big data, and the Internet of Things (IoT), which has expanded the attack surface and increased the complexity of safeguarding sensitive information.
The widespread adoption of a cloud-first strategy is driving the need for robust cybersecurity measures in Thailand. As organizations migrate their operations and data to cloud environments to enhance scalability and flexibility, they face distinctive security challenges. The inherent risks associated with cloud computing, including data breaches, unauthorized access, and compliance issues, have propelled the demand for specialized cloud security solutions.
Adopting a cloud-first strategy necessitates cybersecurity measures that can secure data in transit, protect cloud infrastructure, and ensure robust identity and access management in the cloud. The cybersecurity market in Thailand is actively responding to these challenges by offering tailored solutions to address the complexities of cloud security, reflecting the industry's adaptability to evolving technology trends.
The need for qualified and experienced cybersecurity specialists has increased as the digital landscape evolves and cyber threats get more complex. The need for more skilled professionals in this field hinders the effective implementation and management of cybersecurity solutions, creating a bottleneck that impacts the overall cybersecurity market in Thailand.
The growth of digital payments in Southeast Asian countries, including Thailand, has emerged due to the growth of online banking services and the growth of online transactions, which has raised the risk of cyber attacks on the digital infrastructure of these payment activities in the country, increasing the demand for cyber security solutions during the forecast period.

Thailand Cybersecurity Market Trends

Cloud Security to Register Major Growth

The cloud security demand in the Thailand cybersecurity market is driven by the considerable presence of cloud regions and the evolving regulatory landscape, coupled with high growth in cloud migration among businesses, which requires new approaches to ensure that data remains secure across online infrastructure, applications, and platforms.
Cloud computing has transformed how public and private sector organizations in the country use, share, and store data, applications, and workloads. However, it has also introduced new security threats and challenges to organizations. Moreover, significant data going into the cloud and public cloud services further increase the exposure, thus positively driving the demand for cloud security solutions. Moreover, as organizations across the country shift workloads to the cloud rapidly, data protection, loss of visibility, and control are emerging as major concerns, driving the demand for cloud security solutions.
The country is at the forefront of cloud adoption, augmented by the end-user drive for digitalization and government initiatives such as cloud-first policy. The country's government is partnering with cloud vendors such as Google and Microsoft to facilitate governmental agencies using public cloud providers as part of the country's cloud-first policy. Such initiatives are further expected to bolster the adoption of cloud security solutions in government institutions as well as private end-user businesses of the country.
Furthermore, cloud market vendors such as Google, Microsoft, and AWS have launched cloud regions in the country to bring the power and benefits of cloud services closer to businesses and organizations in Thailand, enabling them to leverage advanced cloud technologies for their digital transformation initiatives. However, as businesses in the country continue to migrate to the cloud per the Thai government's cloud-first policy, understanding the security requirements for keeping data, applications, and platforms safe is becoming increasingly crucial. Thus, such developments are analyzed to result in significant demand for cloud security solutions in the country's end-user businesses during the forecast period.
According to the Digital Economy Promotion Agency (DEPA), the market value of digital services in Thailand was reported to be THB 346.7 billion (USD 9.91 billion) in 2021. By 2024, this amount is anticipated to reach THB 700 billion (USD 20 billion). Moreover, in 2022, Thailand's digital market value was around THB 2.6 trillion (USD 74 billion). As Thailand's digital economy expands, businesses and government organizations are expected to strengthen their efforts to adopt and implement scalable IT infrastructure, cloud services, and other digital technologies. This increased digital activity further enhances the need for robust cybersecurity measures to protect valuable assets and sensitive information.

BFSI to be the Largest End User

The BFSI industry in Thailand is witnessing a significant shift in its cybersecurity security measures, primarily driven by factors such as the digital transformation of financial services, cloud adoption, and the integration of advanced technologies like machine learning and artificial intelligence to enhance banking and finance operations. In addition, growing data breaches and cyberattacks in financial firms further necessitate adopting cybersecurity solutions in the country's BFSI sector.
SurfShark, a secure VPN (Virtual Private Network) service provider in Thailand, published statistics in July 2023 stating that Thailand has been registering a significant number of online account breaches, showing the risk of cyber crimes, fueling the demand opportunity for cyber security solutions in Thailand.
Furthermore, with the growing technological penetration and digital channels, such as mobile banking, Internet banking, etc., in the country's financial sector, the attack surface for cyber threats in the BFSI sector has expanded. The expansion of mobile banking, digital payment platforms, and online transactions in the country's BFSI sector has created new challenges for cybersecurity, thus driving the demand for advanced cybersecurity solutions to protect against fraud, data breaches, and other cyber risks.
Moreover, the growth in cyberattacks in banks and financial firms has witnessed a significant rise in the past few years, necessitating the demand for robust cybersecurity measures to protect customer data. For instance, in September 2023, CardX, one of Thailand's major digital financial platforms, disclosed a data leak that exposed their customers' personal information related to personal loan and cash card applications. This information includes the customer's first and last name, address, telephone number, and email.
Furthermore, the country's BFSI sector is undergoing a significant transformation due to technological advancements, regulatory changes, evolving customer preferences, and the rise of innovative financial models, necessitating the need to safeguard against cyberattacks and data breaches. For instance, banking institutions, including the Bank of Thai (BoT) and commercial bank members of the Thai Bankers' Association (TBA), have been upgrading their digital technology to handle cyber risks and strengthen cybersecurity. Such factors will boost investment in cybersecurity measures in the BFSI sector to guard against cyber risks.

Thailand Cybersecurity Industry Overview

The Thailand cybersecurity market is highly fragmented, with the presence of major players like IBM Corporation, Cisco Systems Inc., Fujitsu Thailand Co. Ltd (Fujitsu Group), Red Sky Digital Co.Ltd, and Check Point Software Technologies Ltd. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

September 2023 - Fujitsu Limited and Fujitsu Thailand Limited announced the acquisition of Thailand-based SAP consultancy Innovation Consulting Services to increase its managed service portfolio in the country, which may further use this expansion to offer cyber security services to the existing customers of the acquired company during the forecast period.

March 2023 - Webex by Cisco achieved Thailand's Electronic Transactions Development Agency (ETDA) certification, a public agency in the Kingdom of Thailand established to develop electronic transactions that are reliable, secure, and safe from cybersecurity threats, which shows the company's priority in offering cyber resilient solutions in the market and enhancing its cyber security solutions offering to support its market growth.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitutes
- 4.3.5 Intensity of Competitive Rivalry
4.4 Impact of Macroeconomic Trends on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Increasing Demand for Digitalization and Scalable IT Infrastructure
- 5.1.2 Need to Tackle Risks from Various Trends such as Third-party Vendor Risks, the Evolution of MSSPs, and Adoption of Cloud-first Strategy
5.2 Market Restraints
- 5.2.1 Lack of Cybersecurity Professionals
- 5.2.2 High Reliance on Traditional Authentication Methods and Low Preparedness
5.3 Trends Analysis
- 5.3.1 Organizations in Thailand Increasingly Leveraging AI to Enhance their Cyber Security Strategy
- 5.3.2 Exponential Growth to be Witnessed in Cloud Security Owing to Shift Toward Cloud-based Delivery Model

6 MARKET SEGMENTATION

6.1 By Offering
- 6.1.1 Security Type
  - 6.1.1.1 Cloud Security
  - 6.1.1.2 Data Security
  - 6.1.1.3 Identity Access Management
  - 6.1.1.4 Network Security
  - 6.1.1.5 Consumer Security
  - 6.1.1.6 Infrastructure Protection
  - 6.1.1.7 Other Security Types
- 6.1.2 Services
6.2 By Deployment
- 6.2.1 Cloud
- 6.2.2 On-premise
6.3 By End User
- 6.3.1 BFSI
- 6.3.2 Healthcare
- 6.3.3 Manufacturing
- 6.3.4 Government and Defense
- 6.3.5 IT and Telecommunication
- 6.3.6 Other End Users

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 IBM Corporation
- 7.1.2 Cisco Systems Inc
- 7.1.3 Fujitsu Thailand Co. Ltd.
- 7.1.4 Red Sky Digital Ventures Ltd.
- 7.1.5 Info Security Consultant Co. Ltd.
- 7.1.6 Dell Technologies Inc.
- 7.1.7 Fortinet Inc.
- 7.1.8 CGA Group Co. Ltd.
- 7.1.9 Intel Security (Intel Corporation)