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1692494

視訊編碼器：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Video Encoder - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 157 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年視訊編碼器市場規模為 25.5 億美元，預計到 2030 年將達到 32 億美元，預測期內（2025-2030 年）的複合年成長率為 4.6%。

視訊編碼器-市場-IMG1

主要亮點

  • 由於各種平台對高品質視訊串流和廣播的需求不斷增加，視訊編碼器市場正在經歷強勁成長。視訊編碼器將視訊訊號轉換為適合透過網際網路和其他網路傳輸的數位格式。這項市場擴張的推動力包括線上影片內容消費的增加、 Over-The-Top服務的普及以及直播活動的激增。社群媒體平台的興起，影片內容是其中重要的參與工具，進一步推動了對先進影片編碼解決方案的需求。
  • 技術進步對於塑造視訊編碼器市場至關重要。 H.265（HEVC）和新興的 AV1轉碼器等壓縮演算法的創新在保持視訊品質的同時提高了壓縮比，促進了高效的資料傳輸和儲存。這些進步將滿足對 4K 和 8K 視訊解析度日益成長的需求，這需要更多的頻寬和儲存容量。
  • 此外，整合人工智慧（AI）和機器學習（ML）的硬體編碼器的發展代表著一個重要趨勢。這些整合提高了即時視訊處理能力並最佳化了網路資源。
  • 此外，Cisco、Harmonic 和 Axis Communications（Canon）等大公司在視訊編碼器市場處於領先地位。除了這些產業巨頭之外，新興企業也憑藉其創新解決方案掀起波瀾。這些參與者正在積極推行合併、收購、合作和產品發布等策略，以加強其市場地位。特別是，許多公司正在與 OTT服務供應商和廣播公司建立策略聯盟，以利用協同效應並擴大客戶範圍。
  • 視訊編碼器市場前景十分光明，具有巨大的成長機會。視訊標準的不斷發展、5G 網路的全球部署以及對虛擬實境 (VR) 和擴增實境(AR) 等身臨其境型體驗日益成長的需求正在推動進一步的創新和應用。重視研發並對技術變化做出快速反應的公司將能夠更好地利用新興趨勢並保持競爭優勢。
  • 儘管視訊編碼器市場擁有許多成長動力，但硬體視訊編碼器的高前期成本也帶來了明顯的障礙。這些設備對於將原始影像轉換為廣播和串流媒體的數位格式至關重要，通常需要大量的前期投資。這樣的財務支出可能是一個重大障礙，尤其是對於小型企業和新興企業。由此產生的高成本可能會阻礙潛在客戶採用新技術或更新現有設置，從而阻礙市場擴張和創新。此外，這些費用會直接影響公司的整體投資收益，凸顯了製造商考慮節約成本措施和提供彈性資金籌措選擇以促進更廣泛採用的重要性。

視訊編碼器市場趨勢

視訊串流平台的普及正在推動市場成長

  • Netflix、Amazon Prime 和 YouTube 等影片串流服務的日益普及，帶來了對高品質、低延遲串流媒體的需求。因此，這種趨勢正在推動對先進視訊編碼器的需求。這些編碼器的任務是高效壓縮影片、保持品質並確保無縫的觀看體驗，尤其是在 4K 和 8K 等要求苛刻的解析度下。根據 Inplayer 統計，18.4% 的 OTT 使用者年齡在 25-29 歲之間，11.5% 的 OTT 使用者年齡在 30-36 歲之間。值得注意的是，約有 15% 的 OTT 用戶年齡在 17 歲以下。
  • 用戶生成內容和專業內容的興起正在推動串流影片製作的繁榮。因此，對高效影片編碼解決方案的需求日益增加。這些解決方案對於增加內容量、快速上傳以及確保無縫的串流體驗至關重要。這一趨勢是視訊編碼器市場的主要推動力。
  • 此外，活動、遊戲、體育和社交媒體直播的激增推動了對即時視訊編碼解決方案的需求，從而推動了視訊編碼器市場的發展。能夠快速處理即時內容並最大限度地減少延遲的編碼器對於提供流暢且引人入勝的觀看體驗至關重要。
  • 此外，智慧型手機、平板電腦和智慧型電視上影片串流使用量的快速成長凸顯了自我調整視訊編碼的必要性。編碼器對於根據不同的螢幕大小和網路速度縮放影片至關重要，它正在推動影片編碼器市場的發展。

預計亞太地區將佔據最大市場佔有率

  • 中國地面電波位地面電視廣播的出現改善了現有的服務，為新的應用鋪平了道路。 DTT廣播標準允許廣域固定接收高畫質電視和多個標準畫質電視節目。新服務還包括行動、穿戴和高速應用。
  • 中國政府也致力於改善人們的觀看體驗，並鼓勵主要城市開始免費提供地面電波高清電視廣播內容。這將有助於推動地面數位廣播市場和整個高清電視行業的成長，包括高清平板、晶片組、發送器、軟體和內容創作。
  • 隨著 Netflix、亞馬遜和 Disney+Hotstar 等 OTT 服務對原創和收購內容的投資，訂閱視訊點播將佔 OTT 總收入的 93%，到 2024 年將上升至 30.7%，在印度達到 27 億美元。截至2024年1月，YouTube用戶數已達4.62億，觀看人數遠超美國，成為印度領先的影片平台。
  • 韓國公司正在開發視訊編碼器解決方案，以引領廣播和串流媒體市場。例如，KT公司憑藉其在DTH領域的壟斷地位和在IPTV領域的強勢地位，在韓國付費電視服務行業中，在訂閱量和監督處於領先地位，佔有最大的市場佔有率。
  • 近年來，技術的進步使得能夠錄製和顯示 4K影像的相機、顯示器、平板電腦和其他設備的迅速普及，4K 視訊的解析度高於高清電視 (HDTV)。隨著此類設備越來越普及，日本對透過廣播和網路分發傳輸高清影像的下一代影像編碼的期望也越來越高。 4K電視在一般家庭中越來越普及，各大電視廠商紛紛推出多種型號。

視訊編碼器產業概況

視訊編碼器市場競爭激烈，Harmonic Inc.、CommScope Holding Company Inc. 和 MediaKind 等主要參與者不斷增強自身能力以保持競爭力。這些公司策略性地專注於產品創新、合併、收購和夥伴關係，以實現產品系列多樣化並擴大全球影響力。

  • 2024 年 1 月，主要企業Arcturus 宣布更新其 HoloSuite 工具組。此次更新引入了一種新方法，可以將輕量級、可擴展的體積影像無縫傳送到遊戲引擎。 Arcturus 為虛擬製作團隊和遊戲開發者提供支援。使用者可以使用更多的體積特徵來豐富他們的數位景觀，而不會犧牲資料品質。
  • 2023 年 11 月，影像和音訊轉碼器技術專家 MainConcept 宣布發布用於 OTT 和電視廣播工作流程的即時編碼應用程式的最新版本。 Live Encoder 的新版本 3.4 支援 VVC/H.266 和 MPEG-5 LCEVC轉碼器。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概覽
  • 視訊轉碼器分析及其發展
  • VVC核准的公司和企業名單
  • 為 VVC 標準做出貢獻的公司列表
  • COVID-19對市場的影響
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章市場動態

  • 市場促進因素
    • 視訊串流平台日益普及
    • 輕鬆整合硬體編碼器和攝影機
    • 雲端視訊編碼技術推動需求
  • 市場挑戰
    • 硬體視訊編碼器的初始成本高

第6章市場區隔

  • 按應用
    • 付費電視
      • 有線視訊編碼器
      • 衛星視訊編碼器
      • IPTV視訊編碼器
    • 廣播與數位地面電視（DTT）
      • 貢獻視訊編碼器
      • 回程傳輸和分發視訊編碼器
      • DTT視訊編碼器
    • 安全與監控
  • 按地區
    • 美洲
      • 美國
      • 加拿大
      • 巴西
      • 墨西哥
      • 其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 俄羅斯
      • 波蘭
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 印度
      • 韓國
      • 日本
      • 其他亞太地區
    • 中東和非洲
      • 土耳其
      • 以色列
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 南非
      • 其他中東和非洲地區

第7章競爭格局

  • 公司簡介
    • Harmonic Inc.
    • Commscope Holding Company Inc.
    • MediaKind
    • Cisco Systems Inc.
    • Imagine Communications
    • Z3 Technology
    • ATEME
    • Adtec Digital
    • Telairity（VITEC）
    • Axis Communications AB（Canon Inc.）

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 91670

The Video Encoder Market size is estimated at USD 2.55 billion in 2025, and is expected to reach USD 3.20 billion by 2030, at a CAGR of 4.6% during the forecast period (2025-2030).

Video Encoder - Market - IMG1

Key Highlights

  • The video encoder market is witnessing strong growth, driven by the rising demand for high-quality video streaming and broadcasting across various platforms. Video encoders convert video signals into digital formats suitable for transmission over the Internet or other networks. This market's expansion is fueled by the increasing consumption of online video content, the proliferation of over-the-top (OTT) services, and the surge in live-streaming activities. The widespread adoption of social media platforms, where video content is a key engagement tool, further propels the demand for advanced video encoding solutions.
  • Technological advancements are pivotal in shaping the video encoder market. Innovations in compression algorithms, such as H.265 (HEVC) and the emerging AV1 codec, enhance compression rates while maintaining video quality, facilitating efficient data transmission and storage. These advancements support the increasing demand for 4K and 8K video resolutions, which require significantly more bandwidth and storage capacity.
  • Additionally, the development of hardware encoders that integrate artificial intelligence (AI) and machine learning (ML) represents a significant trend. These integrations improve real-time video processing capabilities and optimize network resources.
  • Moreover, major players such as Cisco Systems Inc., Harmonic Inc., and Axis Communications AB (Canon Inc.) lead the pack in the video encoder market. Alongside these industry stalwarts, newer firms are making waves with innovative solutions. These players are actively pursuing strategies like mergers, acquisitions, partnerships, and product launches to bolster their market positions. Notably, many are forging strategic ties with OTT service providers and broadcasters, seeking to tap into synergies and broaden their customer reach.
  • The video encoder market exhibits a highly promising outlook with significant growth opportunities. The ongoing evolution of video standards, the global deployment of 5G networks, and the increasing demand for immersive experiences, such as virtual reality (VR) and augmented reality (AR), are set to drive further innovations and applications. Companies prioritizing research and development and swiftly adapting to technological shifts will be well-positioned to capitalize on emerging trends and maintain their competitive advantage.
  • While the video encoder market boasts numerous growth drivers, a notable hurdle emerges in the form of the steep initial costs associated with hardware video encoders. These devices, pivotal for transforming raw video into digital formats for broadcasting and streaming, often demand a significant upfront investment. This financial outlay can pose a formidable obstacle, especially for smaller enterprises and startups. The resulting high costs may dissuade potential customers from embracing new technologies or modernizing their existing setups, constraining market expansion and stifling innovation. Moreover, these expenses can directly impact a company's overall return on investment, underscoring the importance for manufacturers to explore cost-cutting measures or offer flexible financing options to spur wider adoption.

Video Encoder Market Trends

Increasing Popularity of Video Streaming Platforms is Expected to Drive the Market Growth

  • The rising popularity of video streaming services such as Netflix, Amazon Prime, and YouTube has heightened the appetite for high-quality, low-latency streaming. Consequently, this trend drives the demand for advanced video encoders. These encoders are tasked with compressing videos efficiently, maintaining quality, and guaranteeing seamless viewing, especially at resolutions as demanding as 4K and 8K. According to Inplayer, among OTT users, 18.4% fall in the 25 - 29 age bracket, with 11.5% in the 30 - 36 range. Notably, approximately 15% of OTT users are under 17 years old.
  • The rise of user-generated and professional content has led to a boom in video production for streaming. Consequently, there is a growing demand for efficient video encoding solutions. These solutions are crucial for increasing content volume, ensuring swift uploads, and seamless streaming experiences. This trend serves as a significant driver of the video encoder market.
  • Moreover, the surge in live streaming across events, gaming, sports, and social media has heightened the need for real-time video encoding solutions, driving the video encoder market. Encoders that can process live content swiftly, ensuring minimal delays, are pivotal for delivering a smooth and engaging viewer experience.
  • Also, the surge in smartphone, tablet, and smart TV usage for video streaming has underscored the necessity for adaptive video encoding. Encoders, pivotal for tailoring videos to diverse screen sizes and network speeds, are driving the video encoder market.

Asia-Pacific is Expected to Hold the Largest Market Share

  • The advent of terrestrial digital television broadcasting in China has improved existing services and paved the way for new applications. The DTT broadcast standard enables wide-area fixed reception on HDTV and multiple SDTV programs. New services also include mobile, wearable, and high-speed applications.
  • The Chinese government is also working to improve people's viewing experience, and China encouraged major cities to start offering free terrestrial HDTV broadcast content. This helps drive growth in the digital terrestrial market and the HDTV industry as a whole, including high-definition flat panels, chipsets, transmitters, software, and content creation.
  • Investments by OTT services like Netflix, Amazon, and Disney+ Hotstar in original and acquired content will enable subscription video-on-demand to make up 93% of the total OTT revenue, increasing to 30.7% by 2024, amounting to USD 2.7 billion in India. By January 2024, YouTube emerged as the leading video platform in India, attracting 462 million users, significantly outpacing the United States in viewership.
  • South Korean organizations are developing video encoder solutions to drive the broadcasting and streaming market. For example, KT Corp. is driving the pay TV services industry in South Korea regarding subscriptions and supervision, owing to its monopoly in the DTH segment and strong position in the IPTV segment, where it has the greatest share.
  • In recent years, technological advances have led to the rapid spread of devices such as cameras, displays, and tablets that can record and display 4K video in higher resolution than high-definition televisions (HDTVs). With the proliferation of these devices, expectations are rising for next-generation video encoding for delivering HD video over broadcast and network delivery in Japan. 4K TVs are becoming increasingly popular in the home, and many models are available from major TV manufacturers.

Video Encoder Industry Overview

The video encoder market is highly competitive, with major players like Harmonic Inc., CommScope Holding Company Inc., and MediaKind continuously enhancing their capabilities to maintain a competitive edge. These companies strategically focus on product innovations, mergers, acquisitions, and partnerships to diversify their product portfolios and expand their global footprint.

  • In January 2024, Arcturus, a key player in volumetric video technology, unveiled an update for its HoloSuite toolset. This update introduces a novel approach, enabling the seamless delivery of lightweight, scalable volumetric video to game engines. Arcturus empowers not just virtual production teams but also game developers. Users can now enrich their digital landscapes with more volumetric characters without compromising on data quality.
  • In November 2023, MainConcept, a video and audio codec technology specialist, announced the release of the latest version of its real-time encoding application for OTT and TV broadcasting workflows. The new version, Live Encoder 3.4, supports VVC/H.266 and MPEG-5 LCEVC codecs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Analysis of Video Codecs and Their Evolution
  • 4.3 List of VVC-approved and Incorporated Companies
  • 4.4 List of Companies Contributing to the VVC Standard
  • 4.5 Impact of COVID-19 on the Market
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Popularity of Video Streaming Platforms
    • 5.1.2 Easy Integration of Hardware Encoders with Video Cameras
    • 5.1.3 Cloud Video Encoding Technology to Drive the Demand
  • 5.2 Market Challenges
    • 5.2.1 High Initial Cost of Hardware Video Encoder

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Pay TV
      • 6.1.1.1 Cable Video Encoder
      • 6.1.1.2 Satellite Video Encoder
      • 6.1.1.3 IPTV Video Encoder
    • 6.1.2 Broadcast and Digital Terrestrial Television (DTT)
      • 6.1.2.1 Contribution Video Encoder
      • 6.1.2.2 Backhaul and Distribution Video Encoder
      • 6.1.2.3 DTT Video Encoder
    • 6.1.3 Security and Surveillance
  • 6.2 By Geography
    • 6.2.1 Americas
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
      • 6.2.1.3 Brazil
      • 6.2.1.4 Mexico
      • 6.2.1.5 Rest of the Americas
    • 6.2.2 Europe
      • 6.2.2.1 Germany
      • 6.2.2.2 United Kingdom
      • 6.2.2.3 France
      • 6.2.2.4 Russia
      • 6.2.2.5 Poland
      • 6.2.2.6 Rest of Europe
    • 6.2.3 Asia-Pacific
      • 6.2.3.1 China
      • 6.2.3.2 India
      • 6.2.3.3 South Korea
      • 6.2.3.4 Japan
      • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Middle East and Africa
      • 6.2.4.1 Turkey
      • 6.2.4.2 Israel
      • 6.2.4.3 United Arab Emirates
      • 6.2.4.4 Saudi Arabia
      • 6.2.4.5 South Africa
      • 6.2.4.6 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Harmonic Inc.
    • 7.1.2 Commscope Holding Company Inc.
    • 7.1.3 MediaKind
    • 7.1.4 Cisco Systems Inc.
    • 7.1.5 Imagine Communications
    • 7.1.6 Z3 Technology
    • 7.1.7 ATEME
    • 7.1.8 Adtec Digital
    • 7.1.9 Telairity (VITEC)
    • 7.1.10 Axis Communications AB (Canon Inc.)

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET