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1692471

全球消費性智慧穿戴裝置市場：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Global Consumer Smart Wearable - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 200 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2025年全球消費智慧穿戴裝置市場規模為6億台，2030年預計將達到14.6億台，預測期間（2025-2030年）的複合年成長率為19.58%。

全球消費性智慧穿戴裝置市場-IMG1

穿戴式科技是一種新興趨勢，它將電子產品融入日常活動，並可以穿戴在身體的任何部位，以適應不斷變化的生活方式。諸如連接到網際網路以及提供網路和設備之間資料交換選項等趨勢正在引領穿戴式技術的發展趨勢。

主要亮點

  • 全球都市化速度的加快推動了對先進、美觀產品的需求，這些產品能夠滿足消費者的需求，例如單一設備中的多種功能、時間表等。此外，全球千禧世代是智慧型手錶的早期採用者，因為他們能夠更好地追蹤正常工作時間和奢侈標準的消費。
  • 機器學習和人工智慧能力將使您的技能更上一層樓，尤其是在當今的醫療保健行業。與此相伴的是，與物聯網相容的智慧穿戴式感測器的價格也在下降，這使得製造商能夠以更實惠的價格提供智慧穿戴設備，並鼓勵各行業採用適合自身系統和業務的產品。此外，近年來智慧穿戴式消費設備的銷售量大幅成長。此外，穿戴式感測器設備已開始在運動產業中發揮重要作用，使客戶能夠堅持日常習慣，並提供有關各種可編程監控參數的重要資訊。
  • 隨著蘋果和 Fitbit 等穿戴式裝置製造商增加了吸引老年人的健康監測功能並即時更新他們的健康狀況，智慧穿戴裝置的新用戶數量正在激增，其中包括老年人群。
  • 過去幾年，穿戴式裝置的普及程度已越來越高，但對資料隱私的擔憂依然存在。智慧型手錶帶來了更大的風險，儘管此類裝置的資料對攻擊者來說可能沒有什麼價值。如果設備配備 LTE 連接，風險可能會更高，因為它可以在遠離配對設備的地方操作。
  • 全球範圍內的新冠疫情和封鎖規定正在影響全球消費者。封鎖的影響包括供應鏈中斷、製造過程中所用原料的短缺、勞動力短缺、價格波動可能導致最終產品產量超出預算以及運輸問題。

消費性智慧穿戴裝置市場趨勢

不斷進步的技術正在推動市場成長

  • 可支配收入的增加和生活方式的改變正在推動對穿戴式科技的需求。此外，物聯網時代穿戴式裝置所提供的日益增多的功能也推動了軍事、運動健身、醫療保健和娛樂等產業的需求。
  • 新產品的推出和新進入者進入市場推動了這項需求。隨著越來越多的公司進入消費性智慧穿戴設備市場，其產品的差異化至關重要。例如，2022 年 6 月，Ambrane 宣布推出 Wise Roam智慧型手錶系列，擴大其產品組合。這款智慧型手錶具有藍牙通話功能，提供超過 100 種雲端基礎的錶盤，防水等級為 IP68。
  • Wise Roam智慧型手錶配備了心率、血壓、SpO2、月經健康、睡眠和其他健康指標感測器。此外，它還提供呼吸訓練、天氣預報、高 AR 警報和久坐提醒。這款智慧型手錶擁有超過 60 種運動模式，並配備可在 Android 和 iOS 裝置上運行的 Da Fit 軟體。此外，這款手錶還可以與 Apple Health 和 Google Fit 連接。
  • LG Chem 和Panasonic等公司已經幫助開發了可以為穿戴式裝置供電的可印刷軟性電池。有了這種靈活而時尚的電池設計，市場上的供應商現在可以利用額外的空間來添加更多組件並提高電池容量。
  • 感測器（尤其是壓力感測器和激活器）的進步和小型化也擴大了消費性智慧穿戴設備市場的範圍。許多公司正在投資開發先進的MEMS和數位感測器，這些感測器正變得越來越小型化，因此涵蓋了市場上更廣泛的應用。

亞太地區預計將創下最快成長

  • 政府的支持使中國成為與低成本製造地相比突出的創新領導者之一，這也推動了市場的發展，因為許多中國公司正在大力投資研發。例如，KUMI 已成功供應 40 萬隻智慧型手錶，並已走向國際，在印度、美國、歐洲和許多東南亞國家等多個市場競爭。
  • 中國公司正在為健身帶和智慧型手錶等內建連接功能的穿戴式設備新興市場開發先進技術。小米和華為等設備製造商一直活躍於這個市場，與微信等線上服務供應商和行動電話電信商合作。
  • 在日本，頭戴式顯示器（HMD）正變得越來越先進。 HMD 像護目鏡一樣佩戴，並將視訊影像直接投射到使用者眼前。日本公司擴大生產具有 3D 功能的 HMD 視訊娛樂系統。這些系統融合了日本在電腦圖形（CG）和高清平板顯示技術方面的優勢。
  • 根據印度品牌股權基金會（IBEF）的預測，到 2022 年，印度家用電器和消費性電子產品（ACE）市場規模預計將達到 3.15 兆印度盧比（約 483.7 億美元），複合年成長率為 9%。預計這將在預測期內推動消費智慧穿戴設備市場的成長。
  • 此外，亞洲纖維公司還提供其 iQmax 品牌的智慧紡織品，該品牌結合了纖維和電子產品，為各種市場的服裝提供功能性、創新性的產品。 iQmax產品線採用照明模組開發，集LED紗燈、DC插孔、動力電池、控制器兩種功能於一體。此產品系列提供可彎曲、柔軟、輕盈、防水且可清洗的服裝紡織品。

消費性智慧穿戴裝置產業概覽

全球消費性智慧穿戴設備市場競爭激烈。近年來，市場競爭愈加激烈。此外，為了在這個快速成長的市場中獲得競爭優勢，一些主要滿足千禧世代需求的公司正在湧現。公司不斷投資於產品開發以及合作夥伴關係和收購，以推出新產品並擴展市場。

  • 2022 年 4 月 - Vuzix Corporation 與法國跨國高科技解決方案經銷商 RobotiquesCyborg 簽署了經銷協議。作為協議的一部分，Vuzix 已收到並發送了來自其新合作夥伴的價值 30 萬美元的智慧眼鏡首筆訂單。
  • 2021 年 8 月－聯想和 RealWear 宣佈建立全球合作夥伴關係，為企業客戶提供輔助現實解決方案。兩家公司的綜合資源和技術將使客戶能夠在全球範圍內選擇、部署和擴展他們所需的擴增實境(XR) 技術。根據合作協議，聯想將認證 RealWear HMT-1 設備，利用其 ThinkReality 平台擴大第一線工人對最佳化的免持 2D 應用程式的存取。此外，聯想將透過其國際分銷網路提供其 RealWearHMT-1 系列輔助實境穿戴裝置。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概覽
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 替代品的威脅
  • 價值鏈分析
  • COVID-19 對消費性智慧穿戴裝置市場的影響

第5章市場動態

  • 市場促進因素
    • 技術進步不斷推動市場成長
  • 市場挑戰
    • 高成本和資料安全問題

第6章市場區隔

  • 按產品
    • 智慧型手錶
    • 頭戴式顯示器
    • 智慧穿戴
    • 耳掛式
    • 健身追蹤器
    • 隨身攝影機
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章競爭格局

  • 公司簡介
    • Vuzix Corporation
    • Lenovo
    • Transcend Information Inc.
    • GoPro Inc.
    • Sensoria Inc.
    • AIQ Smart Clothing Inc.
    • Axon Enterprise Inc.
    • Withings
    • Huami Corporation
    • Omron Healthcare Inc.
    • Nuheara Limited
    • Polar Electro Oy
    • Microsoft Corporation
    • Sony Corporation
    • Huawei Technologies Co. Ltd
    • Fitbit LLC
    • Fossil Group Inc.
    • Garmin Ltd
    • Samsung Electronics Co. Ltd
    • Apple Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 91376

The Global Consumer Smart Wearable Market size is estimated at 0.60 billion units in 2025, and is expected to reach 1.46 billion units by 2030, at a CAGR of 19.58% during the forecast period (2025-2030).

Global Consumer Smart Wearable - Market - IMG1

Wearable technology, an emerging trend, integrates electronics into daily activities and addresses the changing lifestyles with the ability to be worn on any part of the body. Factors such as the ability to connect to the internet and provide data exchange options between a network and a device are leading to the trend of wearable technology.

Key Highlights

  • The rising penetration rates of urbanization in various parts of the world have driven the demand for advanced, aesthetically appealing products that possess the ability to serve the consumers' requirements better, such as multiple features in one device and time schedules. Moreover, the vast millennial population across the globe has been quick to adopt smartwatches, owing to the increased spending ability on their regular work hours tracking and luxury standards.
  • Machine learning and AI capabilities take skills to the next level, especially in the current healthcare industry. In support of this, IoT compatibles smart wearable sensors are also witnessing a decline in pricing, which leads to manufacturers offering smart wearable devices at a more affordable rate, thus, encouraging various industries to adopt products catered to their systems and operations. Additionally, there has been a significant increase in consumer smart wearable devices being sold over the past few years. Additionally, wearable sensor devices have emerged to be a significant part of the sports industry, thereby helping customers to stick to daily routines and providing crucial information regarding the different parameters it is programmed to monitor.
  • Smart wearables are further witnessing a surge in the number of new users, including the older age population, owing to the fact that wearable makers, such as Apple and Fitbit, among others, are adding health-monitoring features that appeal to old age people and keep them updated about their health status in real-time.
  • Although the adoption of wearables has been widely gaining traction over the past few years, the concern over data privacy persists. Even though data from smart wearables may be of little value to attackers, the risk increases for smart wearables like smartwatches. Risks are likely to increase further if the device comes with an LTE connection, as they can be operated away from the paired device.
  • The COVID-19 outbreak and the lockdown restrictions across the globe have affected the consumer across the world. Some of the effects of lockdown include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating prices that could cause the production of the final product to inflate and go beyond budget, and shipping problems, among others.

Consumer Smart Wearable Market Trends

Incremental Technological Advancements Aiding the Market Growth

  • Increasing disposable incomes and changing lifestyles have led to the demand for wearable technology. Demand from industries like military, sports and fitness, healthcare, and entertainment, among others., have also increased due to the increased functionality wearables offer in the era of IoT.
  • This demand has been supported by new product launches and new entrants into the market. As more companies venture into the consumer smart wearables market, the need for differentiating their product offerings becomes essential. For instance, in June 2022, Ambraneannounced its portfolio expansion with the Wise Roam smartwatch series launch. The smartwatch is offered with Bluetooth calling and provides 100+ cloud-based watch faces and is IP68 water-resistant.
  • The Wise Roam smartwatch has sensors for heart rate, blood pressure, SpO2, menstrual health, sleep, and other wellness metrics. Additionally, it offers breath training, weather forecasts, High AR Alert, and sedentary reminders. The smartwatch offers more than 60 different sports modes and the Da Fit software, which works with both Android and iOS devices. Additionally, the wristwatch can be linked to Apple Health and Google Fit.
  • Companies like LG Chem and Panasonic have been instrumental in developing printable and flexible batteries that can power wearable devices. Using these flexible and sleek designs of the batteries, vendors in the market were able to utilize the additional space to add more components and improve battery capacity, which translates into longer battery life.
  • The growing advancement and reduction in the size of sensors, especially pressure sensors and activators, also expanded the scope of the consumer smart wearables market. Many companies are investing in developing advanced MEMS and digital sensors, which are further decreasing their sizes, hence covering a wide range of market applications.

Asia Pacific is Expected to Register the Fastest Growth

  • The government's support for making China one of the prominent innovation leaders compared to a low-cost manufacturing hub is also driving the market, as many Chinese companies are investing tremendously in research and development. For instance, KUMI successfully supplied 400 thousand smartwatches and moved internationally to compete in various markets, including India, the United States, Europe, and many Southeast Asian nations.
  • Chinese companies are developing advanced technologies for the emerging market of wearable devices, such as fitness bands and smartwatches, with built-in connectivity. Device manufacturers, such as Xiaomi and Huawei, are very active in the market and are partnering with, as are online service providers, such as WeChat and mobile operators.
  • In Japan, head-mounted displays (HMD) are becoming more advanced. An HMD, worn like a pair of goggles, projects video pictures directly in front of the user. Japanese firms have been producing HMD video entertainment systems with 3D capabilities one after the other. These systems combine computer graphics (CG), which Japan specializes in, with high-definition flat-panel display technology.
  • According to the India Brand Equity Foundation (IBEF), the Indian appliances and consumer electronics (ACE) market is expected to register a 9% CAGR to reach INR 3.15 trillion (USD 48.37 billion) in 2022. This is expected to boost the consumer smart wearable market growth over the forecast period.
  • Further, Asiatic FiberCorporation offers the iQmaxbrand of smart textiles, which aims to combine fiber with electronics to offer a functional, innovative product for use in apparel for a variety of markets. The iQmaxproduct line was developed with a lighting module, and it features an LED Yarn, a DC jack, and a two-in-one power battery and controller. The product line offers a textile for bendable, soft, lightweight, waterproof, and washable clothing that is also designed to endure folding over time.

Consumer Smart Wearable Industry Overview

The Global Consumer Smart Wearable Market is highly competitive. The market has gained a competitive edge in recent years. Additionally, the players are being taken to gain a competitive edge in this fast-growing market, mainly catering to the demand from the millennial generation population. The companies are introducing new offerings and continuously investing in making partnerships and acquisitions along with product development to increase the market share.

  • April 2022 - VuzixCorporation signed a distribution agreement with RobotiquesCyborg, a France-based multi-national distributor of high-technology solutions. As a part of the agreement, Vuzixhas received and shipped against an initial USD 300,000 order from the new partner for its smart glasses.
  • August 2021 - Lenovo and RealWearannounced an international collaboration to bring assisted reality solutions to enterprise customers. The combination of resources and technologies of both companies will enable customers to select, deploy and scale the required extended reality (XR) technologies globally. According to the collaboration, Lenovo has certified the RealWearHMT-1 devices to utilize its ThinkRealityplatform to expand frontline workers' access to optimized, hands-free 2D applications. Further, the company will offer RealWear'sHMT-1 family of assisted reality wearable devices through its international sales network.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Consumer Smart Wearable Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Incremental Technological Advancements Aiding the Market Growth
  • 5.2 Market Challenges
    • 5.2.1 High Cost and Data Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 Smartwatches
    • 6.1.2 Head-mounted Displays
    • 6.1.3 Smart Clothing
    • 6.1.4 Ear Worn
    • 6.1.5 Fitness Trackers
    • 6.1.6 Body-worn Cameras
  • 6.2 By Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
    • 6.2.2 Europe
      • 6.2.2.1 United Kingdom
      • 6.2.2.2 Germany
      • 6.2.2.3 France
      • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia Pacific
      • 6.2.3.1 China
      • 6.2.3.2 Japan
      • 6.2.3.3 India
      • 6.2.3.4 South Korea
      • 6.2.3.5 Rest of Asia Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Vuzix Corporation
    • 7.1.2 Lenovo
    • 7.1.3 Transcend Information Inc.
    • 7.1.4 GoPro Inc.
    • 7.1.5 Sensoria Inc.
    • 7.1.6 AIQ Smart Clothing Inc.
    • 7.1.7 Axon Enterprise Inc.
    • 7.1.8 Withings
    • 7.1.9 Huami Corporation
    • 7.1.10 Omron Healthcare Inc.
    • 7.1.11 Nuheara Limited
    • 7.1.12 Polar Electro Oy
    • 7.1.13 Microsoft Corporation
    • 7.1.14 Sony Corporation
    • 7.1.15 Huawei Technologies Co. Ltd
    • 7.1.16 Fitbit LLC
    • 7.1.17 Fossil Group Inc.
    • 7.1.18 Garmin Ltd
    • 7.1.19 Samsung Electronics Co. Ltd
    • 7.1.20 Apple Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET