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市場調查報告書
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1690782

許可證管理：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

License Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 124 Pages | 商品交期: 2-3個工作天內

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簡介目錄

許可證管理市場規模預計在 2025 年為 14.3 億美元，預計到 2030 年將達到 24.4 億美元，預測期內（2025-2030 年）的複合年成長率為 11.22%。

許可證管理-市場-IMG1

推動市場成長的關鍵因素包括增加對IT基礎設施的投資以及企業快速採用數位化。此外，雲端技術的進步，加上對管理單一授權的工具日益成長的需求，有望幫助最佳化軟體投資。這些工具旨在降低成本、提高整個企業的軟體採用率並確保開發人員遵守授權條款。

市場正在顯著成長，其推動因素包括數位工具和平台的採用日益增多、有效滿足跨行業合規性的需求日益成長、以及最大化軟體支出的需求日益成長。

此外，公司正在重新平衡其技術投資。這項調整將包括最佳化軟體投資、合理化技術平台、進行全面的軟體供應商合約審查以及確定最有利的軟體授權模式等行動。在這些情況下，許可證管理解決方案和服務至關重要，它們提供關鍵的見解和建議以緩解過渡。

無論規模大小，組織都越來越重視其 IT 服務和應用程式的管理。因此，企業正在大力投資升級其IT基礎設施基礎設施，並基於增強的功能和性能放棄舊有系統。

隨著新技術的日益湧現，企業了解軟體使用情況至關重要。管理軟體許可證一直是一個挑戰，但在當今技術主導的環境中，它變得更加複雜。因此，組織必須優先透過消除重複許可、避免過度許可和確保平衡支出來降低成本。這些發展對許可證管理解決方案的需求也更大。

監管不確定性是市場成長研究的一個主要限制因素。缺乏統一的全球標準和不同地區不斷變化的法規對試圖在不同市場部署有效許可證管理解決方案的公司構成了挑戰。

自疫情爆發以來，各行各業的企業都加大了對數位轉型的關注，大量採用數位化平台和工具。隨著企業踏上數位轉型之旅，它們正在不斷擴大和多樣化其軟體產品組合。不斷擴大的數位足跡推動了對強大的許可證管理解決方案的需求，從而推動企業更有效率、更經濟地業務。

許可證管理市場趨勢

預計軟體組件部分將佔據相當大的市場佔有率。

  • 由於企業對有效管理軟體資產的需求不斷增加，預計軟體元件領域將顯著成長。該部門專注於幫助公司遵守許可協議、控制成本、最佳化軟體使用以及避免因不遵守許可而受到處罰的解決方案。雲端服務、基於訂閱的授權以及軟體使用日益複雜等新興趨勢正在推動以軟體為中心的授權管理解決方案的需求。
  • 各行各業的組織都在不斷實現業務自動化並採用先進的軟體工具。例如，商業服務公司創新集團 (The Innovation Group) 2023 年的一項調查發現，近 50% 的經理人表示他們的公司正處於數位轉型之中。此外，約有27％的受訪者表示他們已經完成轉型。值得注意的是，只有 5% 的公司表示尚未開始數位轉型且沒有計劃這樣做。
  • 隨著自動化變得越來越普遍，對軟體授權的需求正在激增，管理也變得越來越複雜。自動化許可證管理工具可有效追蹤軟體資產並確保最佳利用率。隨著公司擴大其軟體組合，手動許可證管理成為一項挑戰。實施自動化可以幫助您簡化軟體使用、最佳化成本並消除浪費。
  • 由於軟體供應商頻繁進行許可證審核，公司受到越來越嚴格的審查。這種合規驅動正在刺激對強大許可證管理系統的需求，以避免因不當使用軟體而受到處罰。公司正在積極尋求解決方案，以確保做好審核準備並避免意外的財務處罰。
  • 隨著違規的增加和審核的日益頻繁，簡化這些流程、降低財務風險和營運負擔的軟體的價值變得顯而易見。
  • 雲端運算徹底改變了軟體許可。例如，Flexera Software 報告稱，到 2024 年，80% 的企業將依賴 Microsoft Azure 滿足其公共雲端需求。 AWS、Microsoft Azure 和 Google Cloud 等超大規模公司引領雲端運算領域。

亞太地區可望實現顯著成長

  • 實施軟體許可證最佳化最佳實踐可以顯著減少可能導致利用率不足、過度利用、許可證違規或昂貴的供應商處罰的擱置軟體，從而為您的組織節省大約 25% 的軟體開支。同時，企業軟體供應商和智慧型裝置製造商因未能實施靈活的許可方式而損失了利潤。亞太地區的企業和應用程式製造商越來越意識到應用程式使用管理可以提供的巨大競爭優勢。
  • 中國政府依據《中華人民共和國對外貿易法》、《中華人民共和國技術進出口管理條例》等相關法律法規，對限制出口和禁止出口的技術實施全面的管制措施。對商業企業從事對外技術貿易的管制技術目錄和管理方法也由商務部製定，並實施許可管理。
  • 在印度，《2023-24年經濟調查》強調需要放寬微型、小型和中型企業（MSMEs）的授權、檢查和合規要求。城市發展管理和監管合規改革可以顯著改善商業環境並釋放經濟成長。
  • 在新加坡，2024年7月，新加坡金融管理局（MAS）發布了《付款服務提供者許可指南》[PS-G01]（《指南》）的更新版本，該指南於2024年8月生效。修訂後的指南旨在澄清、簡化和加強新加坡2019年《付款服務法》（PS法）下付款服務供應商的許可流程。預計這將促進 BFSI 領域的市場需求。
  • 許多全球公司正逐步投資亞太地區作為其研發基地。例如，總部位於美國的 Flexera Software 繼續在亞太地區實施其多年擴張計劃，為其提供成長空間。 Flexera 向亞太地區雲端的擴張將使在澳新銀行和亞太地區有供應商關係的企業能夠充分利用 Flexera 提供的所有服務，同時滿足其特定的管治和主權要求。
  • 此外，根據 Flexera Software 的數據，價值 164 億美元的受威脅非正版軟體大部分位於亞太地區。根據多項研究，亞太地區（特別是印度、越南、印尼和中國等國家）在使用非正版軟體方面處於領先地位。非正版軟體的商業性價值不斷上升。

許可證管理行業概覽

許可證管理市場由許多提供許可證管理軟體和服務的國內外公司主導，包括 USU Software AG、DXC Technology Co.、Flexera Software LLC、Oracle Corporation、Thales Group 和 ServiceNow Inc. 各公司都與其他公司夥伴關係開發和推出該市場的領先解決方案。這導致了大量投資並加劇了市場競爭。

企業正在開發先進技術以獲得競爭優勢、保持市場競爭力並留住客戶，這加劇了市場競爭。軟體產品和功能的不斷創新為供應商提供了差異化優勢，並加劇了競爭對手之間的競爭。

總體而言，在所研究的市場中，競爭公司之間的競爭強度很高，預計在預測期內將保持不變。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 軟體投資最佳化需求日益增加
    • 組織內部審核準備要求不斷提高
  • 市場限制
    • 監管標準和框架不明確
  • 市場機會

第6章 市場細分

  • 按組件
    • 軟體
    • 按服務
  • 按部署
    • 本地
    • 雲
  • 按用途（定性趨勢分析）
    • 審核服務
    • 諮詢服務
    • 合規管理
    • 許可證授權和最佳化
    • 操作與分析
    • 其他應用
  • 按最終用戶
    • BFSI
    • 醫療保健和生命科學
    • 資訊科技/通訊
    • 媒體與娛樂
    • 其他最終用戶
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • USU Software AG
    • OpenLM Ltd
    • DXC Technology Co.
    • Flexera Software LLC
    • Reprise Software Inc.
    • License Dashboard
    • Oracle Corporation
    • Quest Software Inc.
    • Thales Group
    • ServiceNow Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 71609

The License Management Market size is estimated at USD 1.43 billion in 2025, and is expected to reach USD 2.44 billion by 2030, at a CAGR of 11.22% during the forecast period (2025-2030).

License Management - Market - IMG1

Key drivers fueling market growth include heightened investments in IT infrastructure and rapid digitalization adoption across businesses. Furthermore, advancements in cloud technology, coupled with surging demand for tools that manage single licenses, promise to optimize software investments. These tools aim to cut costs, boost software usage across the company, and ensure compliance with the developer's licensing terms.

The market is registering significant growth, led by several factors, including the rising adoption of digital tools and platforms, the growing need to meet compliance across industry verticals efficiently, and the rising need to maximize software expenditures.

Furthermore, businesses are recalibrating their technological investments. This realignment includes actions like optimizing software investments, streamlining technology platforms, conducting comprehensive software vendor contract reviews, and pinpointing the most beneficial software licensing models. In this context, license management solutions and services are crucial, offering vital insights and recommendations to ease the transition.

Organizations, both large and small, are increasingly prioritizing the management of IT services and applications for both immediate and future strategic decisions. As a result, enterprises heavily invest in upgrading their IT infrastructure, moving away from legacy systems based on enhanced features and capabilities.

In a landscape where new technologies emerge almost daily, it's crucial for organizations to stay informed about their software usage. While managing software licenses has always posed challenges, the complexities have intensified in today's tech-driven environment. Therefore, organizations must prioritize cost savings by eliminating duplicate licenses, avoiding over-licensing, and ensuring balanced spending. Such developments are further driving the demand for license management solutions.

Regulatory uncertainty is a significant constraint on the market's growth studied. The absence of uniform global standards and shifting regional regulations pose challenges for companies striving to deploy effective license management solutions in diverse markets.

Post-pandemic, businesses across industries increased focus on digital transformation, resulting in substantial adoption of digital platforms and tools. As enterprises embark on digital transformation journeys, they increasingly expand and diversify their software portfolios. With this growing digital footprint, the need for robust license management solutions intensifies, steering organizations toward more efficient and cost-effective operations.

License Management Market Trends

Software Component Segment is Expected to Hold Significant Market Share

  • The software component segment is expected to record significant growth, driven by the rising need for companies to manage their software assets efficiently. This segment centers on solutions that assist businesses in adhering to licensing agreements, controlling costs, optimizing software utilization, and steering clear of penalties for license violations. The growing trend towards cloud services, subscription-based licensing, and the escalating complexity of software usage have further fueled the demand for software-centric license management solutions.
  • Across diverse industries, organizations are increasingly automating operations and embracing advanced software tools. For example, a 2023 survey by The Innovation Group, a business services company, revealed that nearly 50% of managers reported that their companies were in the midst of a digital transformation. In addition, about 27% stated that they had already completed the transformation. Notably, only 5% of companies indicated that they neither started nor planned to pursue digital transformation.
  • As automation becomes more prevalent, the demand for software licenses surges, complicating their management. Automated license management tools empower businesses to efficiently track software assets efficiently, ensuring optimal utilization. With enterprises broadening their software portfolios, manual license management becomes a challenge. Embracing automation streamlines software usage optimizes costs, and curbs wastage.
  • Frequent license audits by software vendors have heightened scrutiny on companies. This push for compliance, to sidestep penalties from improper software use, has spurred demand for robust license management systems. Enterprises are actively pursuing solutions that guarantee audit readiness, helping them dodge unforeseen financial penalties.
  • As the costs of non-compliance escalate and audits grow more frequent, the value of software that streamlines these processes becomes evident, alleviating both financial risks and operational burdens.
  • Cloud computing has revolutionized software licensing. For example, Flexera Software reports that in 2024, 80% of enterprises are turning to Microsoft Azure for their public cloud needs. Hyperscalers, such as AWS, Microsoft Azure, and Google Cloud, are leading the charge in global cloud computing.

Asia Pacific Expected to Witness Significant Growth

  • Implementing software license optimization best practices saves enterprises around 25% of their software spend by drastically reducing the license under-use, over-use-license non-compliance, or shelfware, resulting in costly vendor penalties. At the same time, enterprise software vendors and intelligent device manufacturers are leaving money on the table by failing to implement flexible licensing. APAC enterprises and application producers increasingly understand the major competitive advantages that application usage management can deliver.
  • The Chinese government implements comprehensive control measures for technologies restricted or prohibited from export, following the relevant statutes of the Foreign Trade Law of the People's Republic of China and the Regulations on Administration of Technology Import and Export of the People's Republic of China. It employs licensing management for commercial enterprises engaged in technology trade with foreign parties by formulating corresponding controlled technology catalogs and control measures.
  • In India, the 2023-24 Economic Survey underscored the need for easing licensing, inspection, and compliance requirements for micro, small and medium enterprises (MSMEs). Urban development management and regulatory compliance reforms can significantly improve the business environment and unleash economic growth.
  • In Singapore, in July 2024, the Monetary Authority of Singapore (MAS) published updates to its Guidelines on Licensing for Payment Service Providers [PS-G01] (the Guidelines), which took effect in August 2024. The revisions to the Guidelines are intended to improve clarity, streamline application reviews, and enhance the licensing process for payment service providers under the Payment Services Act 2019 of Singapore (the PS Act). This is expected to increase the market demand in the BFSI sector.
  • Many global companies are gradually investing in Asia-Pacific as an R&D hub. For instance, US-based Flexera Software continued expansion in APAC, providing room to grow as it continues its multi-year expansion plan in the APAC region. Flexera's presence in the APAC cloud will allow organizations with vendor relationships in ANZ (Australia and New Zealand) and APAC to take full advantage of all the Flexera offers while satisfying specific governance and sovereignty requirements.
  • Furthermore, as per Flexera Software, most unlicensed software, with a stunning economic worth of USD 16.4 billion, is based in Asia-Pacific. As per various studies, the Asian-Pacific region (especially countries such as India, Vietnam, Indonesia, and China) is at the top in unlicensed software use. The commercial value of unlicensed software has been rising continuously.

License Management Industry Overview

The license management market comprises many local and international players like USU Software AG, DXC Technology Co., Flexera Software LLC, Oracle Corporation, Thales Group, and ServiceNow Inc., which offer license management software and services. Companies are forming partnerships with others to develop and launch advanced solutions in the market. As such, considerable investments are being recorded in the market, increasing competition.

Companies are developing advanced technologies to gain a competitive edge, remain competitive in the market, and retain their clients, thereby intensifying the rivalry in the market. Continuous innovation in software offerings and functionalities creates a differentiating advantage for the vendors and increases competitive rivalry.

Overall, the intensity of the competitive rivalry is high in the market studied and is expected to be the same over the forecasted period.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand to Optimize Software Investments
    • 5.1.2 Growing Requirement for Audit-readiness among Organizations
  • 5.2 Market Restraints
    • 5.2.1 Uncertain Regulatory Standards and Frameworks
  • 5.3 Market Opportunities

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 On-premise
    • 6.2.2 Cloud
  • 6.3 By Application (Qualitative Trend Analysis)
    • 6.3.1 Audit Services
    • 6.3.2 Advisory Services
    • 6.3.3 Compliance Management
    • 6.3.4 License Entitlement and Optimization
    • 6.3.5 Operations and Analytics
    • 6.3.6 Other Applications
  • 6.4 By End User
    • 6.4.1 BFSI
    • 6.4.2 Healthcare and Life Sciences
    • 6.4.3 IT and Telecommunication
    • 6.4.4 Media and Entertainment
    • 6.4.5 Other End Users
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia
    • 6.5.4 Australia and New Zealand
    • 6.5.5 Latin America
    • 6.5.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 USU Software AG
    • 7.1.2 OpenLM Ltd
    • 7.1.3 DXC Technology Co.
    • 7.1.4 Flexera Software LLC
    • 7.1.5 Reprise Software Inc.
    • 7.1.6 License Dashboard
    • 7.1.7 Oracle Corporation
    • 7.1.8 Quest Software Inc.
    • 7.1.9 Thales Group
    • 7.1.10 ServiceNow Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET