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市場調查報告書
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1687972

汽車標籤：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Automotive Labels - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 129 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年汽車標籤市場規模為 86.7 億美元，預計到 2030 年將達到 112.6 億美元，預測期內（2025-2030 年）的複合年成長率為 5.37%。

汽車標籤-市場-IMG1

汽車產業對車輛的需求不斷成長，以及對無線射頻識別 (RFID) 和條碼等用於識別、資訊和汽車零件安全的標籤的需求預計將推動市場的發展。由於所有終端用戶行業的包裝和標籤市場的成長，汽車標籤行業正在經歷顯著的成長。

主要亮點

  • 汽車標籤通常由徽章和標籤組成，例如條碼、評級和車輛識別號碼 (VIN) 標籤，其中顯示零件資訊、公司名稱和徽標、價格、技術資訊和其他重要細節。預計推動市場成長的其他因素包括對 RFID 和條碼等智慧標籤的需求不斷增加，以及對環保標籤製造方法的需求不斷增加。
  • 在汽車製造過程中追蹤工業零件至關重要。 RFID 標籤可確保高效追蹤、提高供應鏈完整性、提高客戶安全性並減少責任。 2023 年 8 月，SML 為其 Clarity Store 解決方案引入了新功能，消除了在交貨目的地提貨的需要。此解決方案將 PervasID 的RFID讀取器與 Clarity 的平台結合，使用固定在運輸車輛上的RFID讀取器實現免持交貨證明 (POD)。
  • 汽車標籤在乘用車中的使用日益增加是推動市場成長的主要因素之一。此外，汽車製造設施投資的增加以及乘用車產量的上升是推動汽車標籤市場需求的主要因素。此外，由於幾乎每個行業的技術發展，汽車標籤市場也在不斷擴大。正確分類自動駕駛平台產生的數百萬張照片和影片至關重要。
  • 汽車行業有許多標籤要求，從清潔產品和汽車製造商到一級方程式賽車和公共交通。在這個行業中，標籤幾乎用於汽車的每個區域，包括外部和引擎。在這一領域，汽車標籤可見於啟動馬達、電纜、泵浦、馬達、引擎管理系統等設備上。
  • 隨著汽車標籤市場的不斷成長，全球對油墨成分的法令遵循也愈加嚴格。因此，對於配方師來說，選擇適合這些市場的成分並將它們與構成潛在設計油墨的元素區分開來是一項複雜而具有挑戰性的任務。預計這一情況加上各國生產成本的上升將阻礙市場成長。

汽車標籤市場趨勢

條碼部分佔據主要市場佔有率

  • 條碼標籤提供了一種儲存和搜尋資料的快速方法。條碼標籤以線條和數字的形式包含公司或產品詳細資訊。條碼標籤還可用於庫存管理，透過提供可追溯性來減輕召回負擔。汽車標籤上的條碼可以在引擎、車門和儀表板等部位上找到。
  • 2D條碼是用於標記汽車零件的最常見條碼類型之一。標籤在汽車零件製造商的供應鏈中發揮著至關重要的作用。它確保產品的準確交付，提供重要的條碼和其他資訊，並加快貨物運輸。從新興市場的客戶特定需求和分銷商品牌要求到進出口管制和海關審核，標籤可能是一個耗時且昂貴的過程。
  • 另一方面，3D 掃描器可以對條碼進行 3D 掃描。此掃描可以從任何方向讀取。 3D 條碼掃描器通常用於汽車組裝和製造等工業應用。
  • 多家製造商提供各種各樣的汽車條碼標籤。例如，Metalcraft 生產用於各種用途的塑膠條碼標籤。可用於擋風玻璃、電纜、電線、儀表板等。還有防篡改標籤、金屬化標籤等等。
  • 在生產汽車和汽車零件時，汽車零件和汽車庫存的標籤非常重要。汽車製造商使用條碼來追蹤倉庫中的產品並檢查第三方物流(3PL) 供應商的庫存。他們還使用條碼（印刷條碼）來識別零件以及序號、日期、型號等各種其他資訊。
  • 條碼列印機或掃描器可以列印這些條碼並建立貼在產品上的標籤。這可以幫助您追蹤庫存並最大限度地降低出錯或丟失重要資訊的風險。據 OICA 稱，今年輕型汽車銷量預計將成長 4.73%。總體而言，汽車產業的不斷發展有望促進市場成長。此外，OICA報告稱，2023年中國將主導亞太乘用車市場，銷售量將超過2,600萬輛。印度以 410 萬台的銷量位居第二。

亞太地區可望主導市場

  • 預計亞太地區將佔據最大的市場佔有率，並有望在預測期內見證最高的成長。該地區的新興企業數量不斷增加，以及艾利丹尼森等公司發展標籤和包裝行業並提高其創新能力，是推動市場成長的關鍵因素。
  • 汽車售後服務市場的成長得益於多種因素，包括中國汽車產銷量的成長以及汽車零件產業的擴張。此外，由於以客戶為中心的客製化和二手車市場的不斷增加，預計引擎售後服務市場在預測期內將實現強勁的成長率。在售後服務領域，標籤用於更換零件、提供維護和維修服務、確保安全和遵守法規。隨著市場的擴大，引擎標籤和其他汽車標籤的需求預計也將增加。
  • 印度汽車工業在宏觀經濟擴張和技術發展中發揮著重要作用，因此是經濟強勁的良好指標。在印度，隨著中產階級的不斷壯大以及年輕人口的龐大比例，二輪車在銷售上佔據了主導地位。尋求進入區域市場的公司日益成長的興趣也推動了該行業的成長。因此，生產的汽車數量不斷增加。隨著汽車產業的持續成長，對包括標籤在內的汽車零件的需求也預計將增加。
  • 日本政府將無線射頻辨識（RFID）視為一項由大量財政投資支持的變革性技術，確保日本強大的製造業基礎在未來幾年內在 RFID 應用領域發揮主導作用。只有在政府的支持下，RFID 技術才能有重大進展。這可能帶來更先進、更有效的 RFID，適用於汽車領域。
  • 據日本汽車工業協會稱，2022年日本汽車製造商將在日本以外的生產基地生產約1,696萬輛汽車，高於去年的1,646萬輛。將生產擴展到日本以外，標誌著日本汽車製造商的全球擴大策略。隨著汽車製造商在海外市場建立更強大的影響力，他們可能需要專門的標籤來滿足不同地區和語言的獨特需求，進一步推動汽車標籤市場的需求。

汽車標籤市場概述

由於 3M 公司、艾利丹尼森公司、資源標籤集團和 HB Fuller 公司等幾家大公司的存在，市場變得分散。隨著大型企業的參與，產業格局不斷演變，企業之間為抓住新機會而展開的競爭也日益激烈。同時，小型企業也處於成長軌道，希望利用市場巨大的成長潛力。

2023 年 6 月，艾利丹尼森公司宣布與 Emerald Technology Ventures 建立策略夥伴關係。此次合作標誌著艾利丹尼森朝著實現創新和永續發展目標邁出了重要一步。

此外，Resource Label Group 於 2022 年 10 月收購了總部位於芝加哥的 Deco Flexible Packaging，加強了其在中西部地區的影響力，並擴大了其在標籤和包裝行業的領導地位。此次收購標誌著 Resource Label Group 不斷擴大的投資組合中的第 24 項新增內容。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 市場影響

第5章 市場動態

  • 市場促進因素
    • 汽車產業對 RFID 標籤的需求不斷增加
    • 提高標籤法規的遵守程度
  • 市場限制
    • 小型製造商的製造成本增加

第6章 市場細分

  • 透過識別技術
    • 條碼
    • QR 圖碼
    • RFID 標籤
    • 其他識別技術
  • 按類型
    • 品牌
    • 追蹤
    • 警告和安全
    • 資產標籤
    • 其他類型（輪胎標籤、耐候標籤）
  • 按應用
    • 室內使用
    • 室外使用
    • 引擎應用
    • 其他用途
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 西班牙
    • 亞洲
      • 中國
      • 印度
      • 日本
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • 3M Company
    • Avery Dennison Corporation
    • Resource Label Group LLC
    • CILS International
    • Brady Worldwide Inc.
    • Asean Pack
    • Polyonics Inc.
    • Imagetek Labels
    • Weber Packaging Solutions
    • Advantage Label & Packaging Inc.
    • Label-Aid Systems Inc.
    • Clarion Safety Systems

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 67188

The Automotive Labels Market size is estimated at USD 8.67 billion in 2025, and is expected to reach USD 11.26 billion by 2030, at a CAGR of 5.37% during the forecast period (2025-2030).

Automotive Labels - Market - IMG1

The increasing need for vehicles from the automotive industry and the requirement for labels like radio-frequency identification (RFID) and bar codes for the automotive part's identification, information, and safety are anticipated to drive the market. Due to the growth of the packaging and labeling markets across all end-user industries, the automotive labels industry is expanding significantly.

Key Highlights

  • Automotive labels typically consist of badging and labels, such as barcode, estimate, and vehicle identification number (VIN) labels, that display component information, a company's name and logo, price, technical information, and other important details. Additional factors anticipated to fuel market growth include the increased demand for smart labels, such as RFID and barcodes, and the rising demand for eco-friendly label production methods.
  • Tracking industrial components in automotive manufacturing is crucial. RFID tags ensure efficient tracking, enhance supply chain integrity, improve customer safety, and reduce liabilities. In August 2023, SML introduced a new feature to its Clarity Store solution, eliminating stock-receiving at destinations. This solution uses fixed RFID readers in delivery vehicles for hands-free proof of delivery (POD), integrating PervasID's RFID readers with Clarity's platform.
  • The increasing utilization of automotive labels in passenger cars is one of the key factors driving the market growth. Moreover, the increasing investments in automobile manufacturing facilities and rising passenger car production are key factors fostering the market demand for automotive labels. The market for automotive labels market is also expanding due to technical developments occurring in almost every industry. It's important to properly categorize the millions of photos and videos that autonomous driving platforms produce.
  • The automotive industry has many labeling requirements, from cleaning supplies and car producers to Formula 1 and public transportation. There are labels used in this industry in almost every area of a car, including the exterior and the engine. In this sector, automotive labeling may be used on starting motors, cables, pumps, motors, and engine management systems, among other things.
  • As the market for automotive labels continues to grow, so too are the global compliance regulations for ink components. As a result, it has become complex and challenging for formulators to select ingredients to meet such a market and are different from the elements that could be a design ink. This and rising production costs in various countries are expected to hinder the market's growth.

Automotive Labels Market Trends

Barcode Segment to Hold Major Market Share

  • Barcode labels provide a fast way to store and retrieve data. Barcode labels contain company and product details in line and number formats. Barcode labels can also be used to manage inventory and reduce the recall burden by providing traceability. Automotive barcodes on automotive labels can be found on parts of engines, doors, dashboards, and more.
  • The 2D barcode is one of the most common types of barcode used to label car parts. Labeling plays a critical role in the supply chain of a car part manufacturer. It guarantees a product's accurate delivery, provides important barcodes and other information, and accelerates the movement of goods; from customer-specific needs and branding requirements for distributors in emerging markets to import and export controls and customs audits, labeling can be labor-intensive and expensive.
  • On the other hand, 3D scanners generate a 3D scan of the bar code. This scan can be read from any direction. 3D barcode scanners are commonly used in industrial applications such as automotive assembly and manufacturing.
  • Several manufacturers provide a wide range of automotive barcode labels. For instance, Metalcraft, Inc. manufactures plastic barcode labels that come in various applications. They can be used on windshields, cables, wires, dashboards, etc. Also, there are tamper-evident and metalized labels, many others.
  • Car parts and automotive inventory labeling are important in producing cars and car parts. Car manufacturers use barcodes to keep track of products in their warehouses and to check inventory from their third-party logistics (3PL) suppliers. They also use barcodes (with printed barcodes) to identify parts with a wide range of other information, including serial numbers, dates, and models.
  • Barcode printers or scanners can print these barcodes to produce the label applied to a product. This helps track inventory and minimizes the risk of mistakes or missing important information. According to OICA, the sales of light vehicles are expected to increase by 4.73% this year. Overall, the growing automotive industry is expected to aid the market's growth. Further more, in 2023, China emerged as the dominant force in the Asia-Pacific passenger car market, with sales exceeding 26 million units, as reported by OICA. India secured its position as the second-largest market, boasting sales of almost 4.1 million units.

Asia-Pacific Expected to Dominate the Market

  • The Asia-Pacific region holds a major market share and is expected to witness the highest growth over the forecast period. The growing number of startups in the region by companies like Avery Dennison to grow the labels and packaging industry and boost its innovation abilities is a significant factor aiding the market's growth.
  • The automotive after-sales market's growth is attributed to various factors, including increased vehicle production and sales in China and the expansion of the automotive components industry. Additionally, the market for engine after-sales is projected to experience a robust growth rate over the forecast period, driven by an increase in customer-centric customization and the market for used cars. Within the after-sales segment, labels are utilized to replace parts, provide maintenance and repair services, ensure safety, and adhere to regulations. As the market continues to expand, there is likely to be a corresponding increase in the demand for engine and other automotive labels.
  • As the Indian automotive industry plays a major role in both macroeconomic expansion and technological development, it has been an excellent indicator of how well the economy is doing. Due to the growing middle class and a large proportion of India's young population, the two-wheeler segment dominates the market in terms of volume. The sector's growth is also supported by increased interest by businesses to explore regional markets. This has resulted in an increase in the production of vehicles. As the automotive industry continues to grow, the demand for automotive parts, including labels, is also expected to increase.
  • The Japanese government recognizes radio-frequency identification (RFID) as an innovative technology supported by major financial investment to ensure that the strong production base in Japan will play a leading role in RFID applications over the coming years. Significant advances in RFID technology can be achieved based on government support. This could lead to more advanced and effective RFID, which would be better suited for use in the automotive sector.
  • According to the Japan Automobile Manufacturers Association Inc., in 2022, Japanese automakers manufactured around 16.96 million vehicles at production facilities outside of Japan, increasing from 16.46 million in the previous year. Expanding production outside Japan indicates a global expansion strategy by Japanese automakers. As they establish a stronger presence in foreign markets, they may require specialized labels to cater to the unique requirements of different regions and languages, further driving demand in the automotive labels market.

Automotive Labels Market Overview

The market exhibits fragmentation due to the presence of several major players, including 3M Company, Avery Dennison Corporation, Resource Label Group, H.B. Fuller Company, and more. This evolving industry landscape, characterized by the involvement of these major players, has intensified competition among companies striving to seize emerging opportunities. Simultaneously, smaller firms are on a growth trajectory, seeking to harness the market's substantial growth potential.

In June 2023, Avery Dennison Corporation announced a strategic collaboration with Emerald Technology Ventures focused on Industrial, Sustainable, and New Packaging Materials Technologies. This collaboration represents a significant step towards advancing Avery Dennison's innovation and sustainability objectives.

Furthermore, in October 2022, Resource Label Group bolstered its presence in the Midwest and reinforced its leadership in the label and packaging industry by acquiring Deco Flexible Packaging, a Chicago-based company. This acquisition marked the twenty-fourth addition to Resource Label Group's expanding portfolio.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand From the Automotive Industry for RFID Labels
    • 5.1.2 Increasing Compliance With Label Laws
  • 5.2 Market Restraints
    • 5.2.1 Cost of Manufacturing Greater for Small Manufacturers

6 MARKET SEGMENTATION

  • 6.1 By Identification Technology
    • 6.1.1 Barcode
    • 6.1.2 QR Code
    • 6.1.3 RFID Tags
    • 6.1.4 Other Identification Technologies
  • 6.2 By Type
    • 6.2.1 Branding
    • 6.2.2 Track & Trace
    • 6.2.3 Warning & Safety
    • 6.2.4 Asset Labels
    • 6.2.5 Other Types (Tire Labels, Weatherproof Labels)
  • 6.3 By Application
    • 6.3.1 Interior Applications
    • 6.3.2 Exterior Applications
    • 6.3.3 Engine Applications
    • 6.3.4 Other Applications
  • 6.4 By Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Spain
    • 6.4.3 Asia
      • 6.4.3.1 China
      • 6.4.3.2 India
      • 6.4.3.3 Japan
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 3M Company
    • 7.1.2 Avery Dennison Corporation
    • 7.1.3 Resource Label Group LLC
    • 7.1.4 CILS International
    • 7.1.5 Brady Worldwide Inc.
    • 7.1.6 Asean Pack
    • 7.1.7 Polyonics Inc.
    • 7.1.8 Imagetek Labels
    • 7.1.9 Weber Packaging Solutions
    • 7.1.10 Advantage Label & Packaging Inc.
    • 7.1.11 Label-Aid Systems Inc.
    • 7.1.12 Clarion Safety Systems

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET