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1687338

透明顯示器：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Transparent Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 143 Pages | 商品交期: 2-3個工作天內

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簡介目錄

透明顯示器市場規模預計在 2025 年為 43.2 億美元，預計到 2030 年將達到 224.3 億美元，預測期內（2025-2030 年）的複合年成長率為 39%。

透明顯示-市場-IMG1

主要亮點

  • 透明或透視顯示器是一種電子顯示器，可讓使用者看到螢幕上顯示的內容。這種顯示器的主要應用是抬頭顯示器、擴增實境系統、數位電子看板和一般大規模空間光調變。
  • 這種透明顯示器透過透明表面傳達動態或互動內容，讓觀眾可以透過顯示器看到螢幕上顯示的內容。它們廣泛應用於各行業的數位指示牌產品，包括零售、飯店、智慧家電、汽車等。
  • 透明顯示器用於提供 ADAS（高級駕駛輔助）功能，例如防撞和車道偏離警告。汽車產業正在經歷數位轉型，並不斷專注於採用自動駕駛、車載觸控螢幕顯示器和電動動力傳動系統等新技術，這些技術將在不久的將來推動市場發展。
  • 擴增實境和虛擬實境正在開發作為下一代顯示平台，以實現更好的人機互動。 AR/ VR頭戴裝置正在成為一種能夠提供生動的 3D 視覺體驗的互動式顯示器，並被用於教育、工程、醫療保健、遊戲等各種應用領域。 AR 和 VR 設備對輕量、緊湊、玻璃狀外形規格的需求正在推動對先進顯示技術的需求。
  • 此外，透明顯示面板製造商的大部分收益來自平均銷售價格和單位出貨量，這些價格和單位的波動會影響收益金額。顯示面板的價格與出貨量取決於多種因素，包括原料成本、產量比率、競爭、供需、定價策略、運輸成本等。在顯示器產業，原料的平均銷售價格（ASP）和顯示面板的平均銷售價格都存在很大波動，這可能使市場成長更具挑戰性。

透明顯示器市場趨勢

零售業佔主要市場佔有率

  • 透明顯示器因其能夠創造沉浸式和互動式體驗而越來越受歡迎，因此在零售領域得到了廣泛的應用。透明顯示器使零售商能夠直覺地展示他們的產品，同時也提供資訊。這項發展的推動因素包括顯示技術的進步、成本的降低以及以創新的演示方式吸引顧客的願望。這些顯示器用於廣告、產品演示甚至互動式資訊面板，以增強整體購物體驗。
  • 透明顯示器可讓您展示產品以及隨附的數位內容，為客戶提供獨特且引人入勝的方式來查看和與您的產品互動。零售商還可以將觸控和手勢控制整合到透明顯示器中，以創造互動式、沉浸式的體驗，讓顧客了解更多有關產品的資訊並獲取更多資訊。
  • 透明顯示器可與其他技術如擴增實境（AR）和虛擬實境（VR）無縫整合，為客戶提供更具吸引力和個性化的體驗。隨著技術的進步，透明顯示器將透過結合購物的方面和數位方面，在塑造零售業的未來方面發揮越來越重要的作用。
  • 零售店數量的增加抬頭顯示器產品中透明顯示器使用量的激增是推動零售透明顯示器需求成長的一些因素。 23 會計年度，Reliance Retail 在印度各地擁有超過 18,000 家零售店。積極的門市擴張和同店銷售額的大幅成長是 Reliance Retail 今年營收成長的主要驅動力。 Reliance Retail 是 Reliance Industries Limited 國內收益的子公司之一。
  • 此外，透明顯示器可以融入商店櫥窗和其他戰略位置，而不會阻礙視線，使零售商能夠最佳化有限的空間用於促銷或功能目的。零售業的這些優勢可能會進一步創造對透明顯示器的需求。

亞太地區預計將快速成長

  • 該地區汽車、零售和消費等各行業對透明顯示器的需求不斷成長，預計將推動市場的發展。
  • 該地區的汽車產業有望成為推動市場成長的關鍵產業之一。根據ITA的報告，中國仍是世界汽車年銷售量和製造產量最大的國家，預計2025年產量將達3,500萬輛。中國汽車工業協會表示，中國汽車產業在推動國家經濟成長方面發揮了關鍵作用。儘管發展放緩，但預計該行業將繼續為經濟做出貢獻。 2022年中國乘用車銷量約2,356萬輛，商用車銷量約330萬輛。中汽協預測，2024年中國汽車產銷量仍將維持平穩成長，增幅將超過3%。
  • 在日本，各終端用戶產業的成長預計將刺激市場需求，並鼓勵更多公司投資先進技術。例如，2023 年 6 月，JAPAN DISPLAY（JDI）推出了突破性創新：世界上第一個透明液晶超表面反射器。這項最尖端科技使得操縱毫米波在任何方向的反射成為可能。這種透明液晶超表面反射器可以無縫整合到任何具有透明度的環境中，例如窗戶或廣告媒體。這一驚人的發展使得安裝具有更大的多功能性和適應性。
  • 印度零售業有望成為推動市場成長的關鍵產業之一。據 Invest India 稱，到 2032 年，印度零售市場規模預計將達到 2 兆美元。這一成長歸因於多種社會人口和經濟因素，包括都市化、收入增加和核心家庭趨勢。
  • 此外，預計到 2030 年，印度將成為第三大線上零售市場，到 2027 年，中小型微型企業會員預計將達到 600 萬左右。隨著技術的進步和消費者期望的變化，透明玻璃螢幕為零售商提供了令人興奮的前景，使他們能夠從競爭對手中脫穎而出，吸引當今消費者的注意力。
  • 同樣，印度電子產品市場也以其龐大的消費量而聞名，是世界上最大的電子產品市場之一。據 ICEA 稱，印度是全球最大的電子產品消費市場之一，預計到 2026 年其消費額將激增至 1,090 億美元。對行動裝置、個人電腦和類似產品等各種消費性電子產品的高需求推動了巨大的市場潛力。

透明顯示器市場概況

儘管透明顯示器市場分散且競爭激烈，但大多數公司都擁有全球業務和強大的市場影響力。為了獲得競爭優勢，供應商越來越注重開發創新解決方案並建立強大的供應鏈。透明顯示器市場的主要企業包括 Planar Systems Inc.（利亞德光電有限公司）、三星電子、LG 電子、松下公司、Pro Display 等。

2024 年 1 月，三星推出了其 MicroLED 顯示技術的首個透明版本，並聲稱其優於其他透明螢幕。在CES上，三星發表了全新非透明76吋和非透明114吋Micro LED電視機型。三星的 110 吋 Micro LED 4K 電視售價約為 15 萬美元。

2024 年 1 月，LG 電子在 CES 2024 上推出了全球首款無線透明 OLED 電視。 LG SIGNATURE OLED T 將清晰的 4K OLED 螢幕與 LG 的無線影像和音訊傳輸技術相結合，以前所未有的方式改變您的螢幕體驗。 OLED T釋放了一個幾乎無限可能的世界，為使用者帶來了前所未有的自由來精心規劃自己的生活空間。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭程度
  • 產業價值鏈分析
  • COVID-19 的副作用和其他宏觀經濟因素將如何影響市場

第5章 市場動態

  • 市場促進因素
    • 汽車市場對先進顯示器的需求不斷增加
    • 擴增實境和虛擬實境的發展
  • 市場限制
    • 在消費性產品中部署製造過程非常複雜且成本高昂。

第6章 市場細分

  • 依技術分類
    • LCD
    • OLED
    • 其他技術
  • 按最終用戶產業
    • 零售
    • 消費性電子產品
    • 車
    • 航太和國防
    • 其他最終用戶產業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
    • 亞洲
      • 中國
      • 日本
      • 印度
      • 韓國
      • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Planar Systems Inc.（Leyard Optoelectronic Co.）
    • Samsung Electronics Co. Ltd
    • LG Electronics Co. Ltd
    • Panasonic Corporation
    • Pro Display
    • Crystal Display Systems Ltd
    • Hangzhou Hikvision Digital Technology Co. Ltd
    • Nexnovo Technology Co. Ltd
    • 2Point0 Concepts
    • Shenzhen AuroLED Technology Co. Ltd
    • BOE Technology Group

第8章投資分析

第 9 章：未來趨勢

簡介目錄
Product Code: 61427

The Transparent Display Market size is estimated at USD 4.32 billion in 2025, and is expected to reach USD 22.43 billion by 2030, at a CAGR of 39% during the forecast period (2025-2030).

Transparent Display - Market - IMG1

Key Highlights

  • A transparent display or a see-through display is an electronic display that authorizes the user to see what is shown on the screen while still being able to see through it. The main applications of this type of display are head-up displays, augmented reality systems, digital signage, and general large-scale spatial light modulation.
  • These transparent display screens communicate dynamic or interactive content via a transparent surface, authorizing viewers to see what is shown on the screen while still being competent to see through the display. These are widely used in digital signage products for various verticals, such as retail, hospitality, smart appliances, and automotive.
  • Transparent displays are being used to provide ADAS (advanced driver assistance) features, including collision avoidance alerts and lane departure warnings. The automotive industry is going through a digital transformation, continuously focusing on adopting new technologies such as autonomous driving, automotive touchscreen displays, and electric powertrains, which will drive the market in the near future.
  • Augmented and virtual reality are developing as next-generation display platforms for better human digital interactions. AR/VR headsets are emerging as interactive displays with the feature to provide vivid 3D visual experiences, used across various applications such as education, engineering, healthcare, and gaming. The demand for lightweight and compact glass-like form factors in AR and VR devices drives the demand for advanced display technology.
  • Moreover, transparent display panel manufacturers make most of their money from the average selling price and the number of display panels they ship, and changes in these prices and numbers impact how much money they make. The price and number of shipments of display panels rely on many things, such as the cost of raw materials, the rate of yield, competition, supply and demand, pricing strategy, and shipping costs. In the display industry, both the average selling price (ASP) of raw materials and the average selling price of display panels change a lot, which may further challenge the market growth.

Transparent Display Market Trends

Retail Sector to Hold a Significant Market Share

  • Transparent displays are significantly used in the retail sector, as they are gaining popularity for their ability to create immersive and interactive experiences. They allow retailers to showcase products visually appealingly while providing information. The development can be attributed to advancements in display technology, reduced costs, and the desire to captivate customers with innovative presentations. These displays are being utilized for advertising, product demonstrations, and even as interactive information panels, enhancing the overall shopping experience.
  • The transparent displays allow products to be showcased with accompanying digital content, providing a unique and engaging way for customers to view and interact with merchandise. Also, retailers can create interactive and immersive experiences by integrating touch or gesture controls with transparent displays, enabling customers to learn more about products or access additional information.
  • Transparent displays can seamlessly integrate with other technologies, such as augmented reality (AR) or virtual reality (VR), providing customers with more engaging and personalized experiences. As technology advances, transparent displays are likely to play an increasingly crucial role in shaping the future of retail by combining the physical and digital aspects of shopping.
  • The rise in the number of retail outlets and an upsurge in the use of transparent displays for head-up display products are some factors responsible for driving the growth of the retail evident display demand. During fiscal year 2023, Reliance Retail had over 18 thousand retail stores across India. Aggressive store expansion and spurt in same-store sales were the primary drivers behind Reliance Retail's revenue growth for the same year. Reliance Retail is one of the country's highly profitable subsidiaries of Reliance Industries Limited.
  • Further, since transparent displays can be integrated into store windows or other strategic locations without obstructing the view, retailers optimize limited space for promotional and functional purposes. Such benefits in the retail sector may further create demand for the transparent display.

Asia-Pacific is Expected to Witness Rapid Growth

  • The growing demand for transparent displays across the region's various industries like automotive, retail, consumer, and others is expected to drive the market.
  • The region's automotive industry is expected to be one of the significant industries contributing to the market's growth. ITA reports that China remains the global leader in annual vehicle sales and manufacturing output, projecting a production of 35 million vehicles by 2025. The Chinese automobile industry has played a significant role in driving the country's economic growth, as stated by CAAM. Despite a slowdown in development, the industry is expected to continue contributing to the economy. In 2022, China witnessed the sale of approximately 23.56 million passenger cars and 3.3 million commercial vehicles. CAAM anticipates that China's auto production and sales volumes will maintain steady growth, with an estimated increase of over 3% by 2024.
  • The growth in various end-user industries in Japan is expected to fuel market demand, attracting more companies to invest in advanced technologies. For instance, in June 2023, Japan Display Inc. (JDI) unveiled a groundbreaking innovation - the world's inaugural transparent liquid crystal meta-surface reflector. This cutting-edge technology enables the manipulation of mmWave reflection in any desired direction. The transparent liquid crystal meta-surface reflector can seamlessly integrate into window glass, advertising media, or any other setting where transparency is advantageous. This remarkable development significantly enhances the versatility and adaptability of installations.
  • The Indian Retail industry is expected to be one of the significant industries contributing to the market's growth. According to Invest India, by 2032, it is projected that the Indian retail market will achieve a value of USD 2 Trillion. This growth can be attributed to various socio-demographic and economic factors, including urbanization, income growth, and increased nuclear families.
  • Furthermore, India is anticipated to become the third-largest online retail market by 2030 and will have approximately 6 million MSME merchants by 2027. As technology progresses and consumer expectations change, transparent glass screens offer a thrilling prospect for retailers to differentiate themselves from competitors and engage the interest of contemporary shoppers.
  • Similarly, India's electronics market is renowned for its immense consumption, making it one of the largest in the world. As per ICEA, India boasts one of the most substantial electronic markets globally in terms of consumption, which is expected to soar to USD 109 billion by 2026. The high demand for various consumer electronics such as mobile devices, PCs, and similar products primarily fuels the market's remarkable potential.

Transparent Display Market Overview

The transparent display market is fragmented and competitive owing to the presence of limited players, most of whom operate globally and have a strong market presence. To gain a competitive advantage, the vendors are increasingly focusing on developing innovative solutions and establishing a robust supply chain. Some of the major players in the transparent display market are Planar Systems Inc. (Leyard Optoelectronic Co.), Samsung Electronics Co. Ltd, LG Electronics Co. Ltd, Panasonic Corporation, and Pro Display.

In January 2024, Samsung launched its first transparent version of Micro-LED display technology, which it claims is better than other transparent screens. At CES, Samsung introduced new non-transparent 76-inch and non-transparent 114-inch Micro LED models. Samsung's 110-inch micro LED 4K TV is priced at around USD150,000.

In January 2024, LG Electronics unveiled the world's first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T combines a transparent 4K OLED screen and LG's wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before. The OLED T unlocks a world of near-limitless potential, giving users the unprecedented freedom to meticulously curate their living spaces.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Degree of Competition
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 Aftereffects and other Macroeconomic Factors on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Advanced Displays in the Automotive Market
    • 5.1.2 Growth of Augmented and Virtual Reality
  • 5.2 Market Restraints
    • 5.2.1 Complex Manufacturing Process and Expensive to Deploy in Consumer Products

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 LCD
    • 6.1.2 OLED
    • 6.1.3 Other Technologies
  • 6.2 By End-user Industry
    • 6.2.1 Retail
    • 6.2.2 Consumer Electronics
    • 6.2.3 Automotive
    • 6.2.4 Aerospace and Defense
    • 6.2.5 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
    • 6.3.3 Asia
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 South Korea
      • 6.3.3.5 Australia and New Zealand
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Planar Systems Inc. (Leyard Optoelectronic Co.)
    • 7.1.2 Samsung Electronics Co. Ltd
    • 7.1.3 LG Electronics Co. Ltd
    • 7.1.4 Panasonic Corporation
    • 7.1.5 Pro Display
    • 7.1.6 Crystal Display Systems Ltd
    • 7.1.7 Hangzhou Hikvision Digital Technology Co. Ltd
    • 7.1.8 Nexnovo Technology Co. Ltd
    • 7.1.9 2Point0 Concepts
    • 7.1.10 Shenzhen AuroLED Technology Co. Ltd
    • 7.1.11 BOE Technology Group

8 INVESTMENT ANALYSIS

9 FUTURE TRENDS