辦公室和客服中心耳機：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

預計預測期內辦公室和客服中心耳機市場複合年成長率將達到 8.97%。

主要亮點

• 智慧型手機、平板電腦和筆記型電腦等設備的需求激增，推動了耳機市場的發展。線上串流媒體加速了家庭中耳機的使用。對於更好接收聲音的高品質音訊的需求使其成為用戶的首選。
• 客戶服務中心（尤其是新興國家的客戶服務中心）的增加以及高階耳機市場的擴大，導致辦公室和客服中心耳機的銷售增加。市場對藍牙和 NFC 技術以及觸控控制的無線耳機的需求也十分強烈。
• 耳罩式耳機的多功能性、堅固性、輕盈性和多種顏色是消費者首選的品質，可能會在預測時限內進一步推動市場擴張。
• 此外，零售商正在採用耳機來更好地與第一線工人聯繫。 Jabra 認知到無線耳機在商業中的效用，推出了一系列耳機，以使第一線員工保持聯繫。該公司的最新產品 Jabra Perform 45 配備超級降噪麥克風，可消除高達 80% 的背景噪音，確保同事之間可以互相聽到對方的聲音。它還整合了即按即講 (PTT) 按鈕，讓員工無論身在何處都能快速回應緊急問題並解決問題，從而提高員工的工作效率。
• 此外，預測期內對雲端基礎的網際網路和視訊會議的需求預計將會成長。隨著越來越多的人透過音訊、視訊和網路會議定期與遠端團隊聯繫，擁有一副能夠提供最佳音訊、最大限度地減少迴聲和背景噪音並確保機密性的耳機變得越來越重要。
• 2023 年 1 月，鐵三角推出了一款專門針對直播內容創作者的耳機。這些耳機的特點是麥克風設計允許隨著使用者移動頭部而調整位置。麥克風位於靈活的懸臂上，靠近使用者嘴部，以減少背景噪音並產生清晰的聲音。
• 隨著消費者越來越精通技術，他們希望耳機能提供幫助他們有效率地執行多任務、清晰溝通並保持專注的功能。耳機製造商必須不斷研究和分析客戶對此類通訊設備的行為，並根據業務需求開發具有最新技術和所需功能的產品。

辦公室和客服中心耳機的市場趨勢

有線耳機佔市場主導地位

• 當您切換到有線耳機時，使用無線耳機時可能遇到的任何連接或藍牙問題都會被最小化。雖然藍牙等技術支援數位訊號連接無線耳機，但有線耳機整合了類比訊號，可以處理更多資料並提供更好的音質。
• 全球耳機需求量不斷上升，預計到 2027 年將達到約 12.8 億台。與無線耳機相比，使用者更喜歡價格實惠的有線耳機。成本在很大程度上取決於開發技術，但藍牙型號和遊戲耳機的價格總是較高。
• 儘管技術不斷進步，藍牙耳機有時仍會遭遇令人煩惱的問題，例如連線中斷錯誤以及即使用戶已完成通話，裝置仍顯示為已連線。有線耳機可直接連接到您的設備，實現順暢、連續的連接。
• 2023年2月，森海塞爾推出了IE 200有線耳機，該耳機具有自然的頻率響應曲線，幾乎沒有耳機中常見的諧波失真，從而克服了傳輸丟失和質量損失的問題。該品牌還改進了編織電纜，以減少操作噪音。
• 此外，目前市場上推出的大多數 Android 手機都沒有耳機插孔，因此對 Type-C 耳機的需求正在上升。這讓買家陷入了困境，不得不在眾多藍牙耳機和 USB Type-C 耳機之間做出選擇。藍牙耳機非常棒。但由於它是無線的，因此存在放錯的風險，這使得它不受大多數人的歡迎。
• 這就是為什麼一些公司專注於推出 Type-C 耳機以實現更好的通訊和聲音的原因。例如，2022年8月，一加宣布將在印度推出升級版USB Type-C有線耳機。該耳機兼容任何 Type-C USB 端口，可輕鬆與您的 OnePlus 設備配對。用戶還可以更改聲音增強設置，以享受更個性化的聲音。
• 此外，客服中心主要選擇 UC 耳機和商務耳機，因為它們能夠提供業務優勢，包括提高員工生產力和有效的客戶溝通。

亞太地區可望維持市場主要成長

• 製造業是亞洲國家經濟成長的主要驅動力。政府正在鼓勵跨國公司投資並將其製造業務轉移到亞太地區。 2023年，在自由貿易協定、有效的供應鏈和實惠的價格的推動下，亞太地區預計將引領全球經濟成長。
• 越南政府專注於服務業，這可以促進其他產業，特別是製造業的擴張。在美國貿易緊張局勢下，越南已成為商業投資的熱門選擇。越南熱衷於放寬服務貿易和外國投資的限制，同時採取措施促進本土企業的競爭和資金籌措。
• 印度政府正在推動「印度製造」計劃，以加速國內製造業的發展。為了促進國內生產，政府正在提高進口的耳機、耳塞和智慧型手錶等穿戴式裝置的價格。在國際品牌利用 PLI 計畫的同時，本土品牌也舉措擴大其產品製造組合。例如，印度穿戴式裝置新興企業Boat 每年生產超過 1,000 萬件穿戴式產品。
• 此外，該地區對業務流程外包的強烈需求也刺激了對商務用耳機的需求。目前，印度在該地區的業務流程外包市場佔據主導地位。印度的 BPO 產業已十分成熟，管理著大量的主要和次要（非必要）業務。其中包括客戶服務客服中心、IT 系統升級、 IT基礎設施和技術支援。業務中音訊和視訊會議的激增正在推動商務用耳機的市場需求。

辦公室和客服中心耳機產業概覽

辦公室和客服中心耳機市場規模適中，隨著公司透過改進功能和創新理念增強產品系列市場還有進一步成長的潛力。噪音消除、藍牙連接和精準語音拾取是這些耳機公司隨著時間的推移融入其產品的功能。為了在市場上競爭，這些耳機品牌採用策略定價和最新技術。然而，市場主要由以下參與者主導：三星電子有限公司、LG電子、松下電器等

2023 年 3 月，Mart Networks 選擇 Jabra 為肯亞的遠距工作者開發視訊和耳機設備。 Jabra 主要為企業生產產品，並開發了 Engage AI 等平台，幫助客服中心代理增強和改善客戶體驗。該工具透過在通話期間顯示即時情緒分數來幫助客戶服務代理，幫助他們了解客戶和代理的情緒和參與度。

2022 年 12 月，Netflix 與 Boat 簽署協議，為 Netflix 推出其產品的 Stream 版本。除耳機外，它還包括頸帶和 TWS 耳機。這款耳機將具有主動降噪（ANC）和折疊式設計的功能。

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

• 市場概況
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 買家的議價能力
  • 新進入者的威脅
  • 競爭對手之間的競爭
  • 替代品的威脅
• 產業價值鏈分析
• COVID-19 產業影響評估

第5章 市場動態

• 市場促進因素
  • 預計遠距工作在可預見的未來仍將是主要趨勢。
  • 政府和醫療產業的需求不斷增加
  • 先進的噪音消除技術和向無線連接的轉變預計將推動需求
• 市場挑戰
  • 具有現代功能的消費級耳機比專業級耳機更受歡迎
  • 手機短缺和桌上電話使用率下降

第6章 市場細分

• 按類型
  • 辦公室
  • 客服中心
• 按連線類型
  • 有線
  • 無線的
• 按地區
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞洲
    • 中國
    • 日本
    • 印度
    • 澳洲和紐西蘭
  • 拉丁美洲
  • 中東和非洲

第7章 競爭格局

• 公司簡介
  • Samsung Electronics Co. Limited
  • LG Electronics
  • Panasonic Corporation
  • Sennheiser electronic GmbH & Co. KG
  • Audio-Technica Corporation
  • Sony Corporation
  • Plantronics, Inc.
  • Jabra

第8章 投資場景

第9章 市場展望

The Office And Contact Center Headset Market is expected to register a CAGR of 8.97% during the forecast period.

Key Highlights

• The surge in demand for gadgets like smartphones, tablets, and laptops drives the headsets market. Online streaming has accelerated the use of headphones in homes. The need for high-quality audio for better sound reception is the top choice among users.
• The increase in the number of customer service centers, specifically in emerging nations, and the expanding market for top-notch earphones have resulted in increasing sales of office and contact center headsets. There is also a significant desire for wireless headphones that come with Bluetooth and NFC technology and touch-sensitive controls.
• The versatility, sturdiness, and lightweight attributes of over-ear headphones, as well as their availability in different colors, are qualities that have made them preferred among consumers, which will further propel the expansion of the market in the projected timeframe.
• Moreover, retailers are adopting headsets for better connectivity with frontline workers. Recognizing the utility of wireless headsets in businesses, Jabra launched headsets for frontline workers to keep them connected. The ultra-noise-canceling microphone in the Jabra Perform 45, the latest edition from the company, can cancel out up to 80% of background noise, allowing Coworkers to hear each other. It is also integrated with a Push-to-talk (PTT) button to make workers more productive by enabling them to respond to any urgent questions and solve problems quickly no matter where the employees are on the shop floor.
• Furthermore, the need for cloud-based internet and video meetings is predicted to rise during the forecast period. As a greater number of people rely on audio, video, and web meetings to regularly connect with remote teams, the significance of headsets that deliver top-notch audio, minimize echoes and ambient sound, and ensure confidentiality is growing.
• In January 2023, Audio-Technica launched headsets exclusively for live-streaming content creators. The USP of these headsets is the microphone design that adjusts and allows positioning even as the user moves his head. The mic is placed close to the user's mouth by a flexible boom arm, which reduces background noise and produces clear audio.
• As consumers get tech-savvy, they look forward to headsets that offer features to multitask efficiently, communicate clearly, and stay focused. The headset manufacturers should constantly research and analyze the customer behavior towards these communication devices and develop products with the latest technology and required features as per business needs.

Office and Contact Center Headset Market Trends

Wired Headsets to Hold Major Share

• Any potential connectivity or Bluetooth issues that occur while using wireless headphones are minimized after switching to wired headphones. While technology like Bluetooth supports digital signals that connect wireless headphones, the wired ones are integrated with analog signals that can handle more data and deliver excellent sound quality.
• The global headset demand is increasing and is expected to reach around 1.28 billion units by 2027. Users prefer wired headsets as they are more affordable than wireless ones. Although the cost largely depends on the technology that goes into developing them, Bluetooth models and gaming headset costs will always be on the upper side.
• Despite their technological advancements, Bluetooth headphones sometimes suffer from annoying issues like connection drop errors or showing connection even if the user completes a call. A wired headset gives smooth and continuous connectivity as it is directly plugged into the device.
• In February 2023, to overcome breaks in transmission and loss of quality, Sennheiser launched IE 200 wired earphones that feature a natural frequency response curve and virtually nonexistent harmonic distortion usually found in earphones. The brand has also improved the braided cable, which reduces handling noise.
• Moreover, these days, demand for type-C earphones is increasing as most Android phones are coming into the market without an earphone jack. This puts the purchasers in a dilemma, as they must choose between the numerous Bluetooth headphones or USB Type-C earphones. Bluetooth headphones are excellent. However, they are not favored by a majority of people, as they are cordless and, therefore, can be easily misplaced.
• Thus, several players are also focusing on introducing type C earphones for better communication and sound. For instance, in August 2022, OnePlus announced to introduce an upgraded USB Type-C wired earphones in India. These earphones are compatible with any Type-C USB port and pair easily with OnePlus devices. It will also allow users to modify the sound enhancement setting for a more customized sound.
• Furthermore, call centers are primarily choosing UC and business headsets due to the advantages they offer to their business operations, including enhanced employee productivity and effective client communication.

Asia-Pacific is Anticipated to Hold Major Market Growth

• Manufacturing is a crucial driver of economic growth for Asian countries. The Governments are encouraging international players to invest and shift their manufacturing operations in the APAC region. In 2023, the Asia-Pacific area is anticipated to lead global economic growth because of free trade agreements, effective supply chains, and affordable prices.
• The government of Vietnam is concentrating on services that can encourage the expansion of other industries, particularly manufacturing. Vietnam has become a viable choice for commercial investments amid the US-China trade conflict. Vietnam is eager to ease some limitations on the trade in services and foreign investment while enacting measures to increase competition and indigenous enterprises' access to financing.
• The government of India is promoting the Make in India Project to accelerate manufacturing in the country. The prices of the headphones, earbuds, and other wearables like smartwatches being imported into the country were hiked to boost local manufacturing. Though international brands have taken advantage of the PLI scheme, homegrown brands are taking initiatives to expand their portfolio in product manufacturing. For instance: The Indian wearables startup Boat manufactured over 10 million wearables products annually.
• Moreover, the region's robust need for business process outsourcing has predominantly fueled the requirement for professional headsets. Presently, India holds a leading position in the business process outsourcing market within the region. India's BPO sector is well-established and manages numerous primary and secondary (non-essential) business operations. These encompass customer service call centers, IT system advancement, IT infrastructure, and technical assistance. This upsurge in audio and video conferencing interactions during these operations amplifies the market demand for professional headsets.

Office and Contact Center Headset Industry Overview

The office and contact center headset market is moderate and has the potential to grow further as companies enhance their product portfolio with improved features and innovative ideas. Noise Cancellation, Bluetooth connectivity, and precise voice pick-up are features these headset companies have integrated into their products over time. To compete in the market, these headset brands are using strategic pricing and the latest technology. However, the market is dominated by players such as Samsung Electronics Co. Limited, LG Electronics, Panasonic Corporation, etc.

In March 2023, Mart Networks selected Jabra to develop video and headset devices for remote workers in Kenya. Jabra manufactures its products primarily for business enterprises and is developing platforms like Engage AI that help contact center agents enhance and improve the customer experience. The tool is helpful for customer service agents as it displays real-time sentiment scores during the call, thereby understanding the sentiments and engagement levels running on the customer side and agents.

In December 2022, Netflix signed a contract with Boat to launch stream edition products for Netflix. Along with headsets, neckbands and TWS earbuds will also be included. The headset will be loaded with Active Noise Cancellation (ANC) and a foldable design.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of COVID-19 impact on the industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Remote Work is expected to remain a major trend in the near future
  • 5.1.2 Growing demand from Government & Healthcare vertical
  • 5.1.3 Advanced noise cancellation and move towards wireless connectivity expected to drive demand
• 5.2 Market Challenges
  • 5.2.1 Consumer-grade headsets with recent features are being preferred over professional-grade headsets
  • 5.2.2 Decline usage of desktop phones coupled with shortage issues

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Office
  • 6.1.2 Contact Center
• 6.2 By Connectivity Type
  • 6.2.1 Wired
  • 6.2.2 Wireless
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
  • 6.3.3 Asia
    • 6.3.3.1 China
    • 6.3.3.2 Japan
    • 6.3.3.3 India
    • 6.3.3.4 Australia and New Zealand
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Samsung Electronics Co. Limited
  • 7.1.2 LG Electronics
  • 7.1.3 Panasonic Corporation
  • 7.1.4 Sennheiser electronic GmbH & Co. KG
  • 7.1.5 Audio-Technica Corporation
  • 7.1.6 Sony Corporation
  • 7.1.7 Plantronics, Inc.
  • 7.1.8 Jabra

8 INVESTMENT SCENARIO

9 MARKET OUTLOOK