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市場調查報告書
商品編碼
1643130

道德標籤:市場佔有率分析、產業趨勢與統計、成長預測(2025-2030 年)

Ethical Label - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年道德標籤市場規模估計為 1.01 兆美元,預計到 2030 年將達到 1.42 兆美元,預測期內(2025-2030 年)的複合年成長率為 7.1%。

道德標籤-市場-IMG1

人們對負責任食品消費的高度認知和興趣正推動食品和飲料公司確保其產品的透明度並採用道德標籤。

關鍵亮點

  • 消費者對永續實踐、公平貿易和道德採購的興趣日益濃厚,推動了道德標籤市場的發展。隨著消費者越來越想知道他們的食品對環境的影響,市場也不斷成長。道德標籤市場受到某些食品和飲料產品的接受度以及消費者消費習慣的改變所推動。猶太和穆斯林消費者的貢獻歸功於猶太潔食和清真道德認證產品的興起。
  • 在生產和消費中倡導高道德標準將擴大影響企業選擇促進遵守環境永續性、動物福利、社會正義、平等和更有前景的職場和工人素質的道德標籤,從而促進市場發展。
  • 很大一部分人口,特別是千禧世代,對提高人們對健康和清潔認證產品的認知具有巨大的影響力。這一趨勢也蔓延到了嬰兒潮世代。消費者的飲食習慣逐漸轉向更有營養。根據世界有機指南,2022 年日本健康與保健 (HW) 包裝食品和飲料的零售達到約 563 億美元。預計該領域將穩步成長,到 2025 年規模將超過 573 億美元。
  • 然而,道德標籤通常需要額外的認證和合規措施,這會增加製造商和供應商的成本。這些額外的成本可能會轉嫁給消費者,使得道德產品相對於不道德的替代品來說更加昂貴。
  • 受訪市場的另一個限制因素是某些地區和市場缺乏符合道德標準的標籤產品。這可能由多種因素造成,包括生產能力有限、分銷挑戰或某些地區缺乏需求。此外,標準化道德標籤法規和指南將為市場帶來清晰度和一致性。

道德標籤市場趨勢

飲料佔市場佔有率最高

  • 由於人們對酒精、碳酸和含糖飲料消費的擔憂日益增加,預計飲料業將佔據相當大的市場佔有率。
  • 此外,飲料業也面臨維護道德對待動物的聲譽和確保動物安全的挑戰。包裝椰子水和非乳製品飲料等植物飲料的出現也是素食標籤市場的主要動力。
  • 據 Kiln & Company 稱,健康生活已發展到包括一種整體的自我護理方法。它鼓勵吃健康的有機食品、服用補充劑、使用清潔產品、運動和控制壓力。為了過著更環保、更衛生的生活,消費者開始轉向那些被認為「乾淨」或「天然」的飲料。聲稱不含麩質、非基因改造、不含人工色素和防腐劑、有機和草飼的產品在零售貨架上佔據了越來越多的空間。
  • 從區域來看,亞太地區預計將提供巨大的成長機會。亞太地區的經濟成長以及生活方式的改變正在大幅增加消費者的可支配收入。預計這些因素將影響該地區對包裝飲料的需求。根據中國國家統計局的數據,2024年5月中國軟性飲料產量達到約1,720萬噸,與前一年同期比較去年同期成長近8.5%,成長速度令人印象深刻。
  • 茶、咖啡、可可、包裝水等傳統飲料的普及率很高。此外,清真和道德認證產品也被引入包裝飲用水中,贏得了消費者的支持。此外,碳酸飲料等傳統飲料採用低熱量選擇也影響了對潔淨標示的需求。
  • 由於軟性飲料的受歡迎程度以及全球消費量的不斷成長,軟性飲料佔據了市場的大部分佔有率。據聯合國歐洲經濟和社會發展委員會稱,無糖和低熱量飲料目前佔許多歐洲市場銷售額的 30%。根據Britvic Soft Drinks Review Convenience and Impulse的數據,2022年英國的可樂總量為4,503萬公升。
  • 此外,飲料行業的製造商正在選擇足夠小眾的道德標籤,以使自己有別於競爭品牌並吸引廣泛的客戶。這進一步推動了飲料行業道德標籤市場的成長。

亞太地區預計將實現強勁的市場成長

  • 消費者需求的變化和對食品品質一致性的需求推動了亞太地區對道德標籤解決方案的需求,以保持高品質和高生產力
  • 亞太地區飲料產量和消費量的增加可能為研究市場的成長提供豐厚的機會。例如,根據中國國家統計局的數據,2023年1月至2月,中國軟性飲料產量約2,690萬噸,年增0.5%。此外,2022年11月,中國生產了約1,100萬噸飲料。此外,2022年8月,中國軟性飲料產量約1,885萬噸。
  • 此外,根據中國國家統計局的數據,2022年中國牛奶產量將達到3,930萬噸左右,為近年來的最高水準。
  • 由於工作日程繁忙、職業女性數量不斷增加以及向忙碌消費的轉變,包裝食品在該地區越來越受歡迎,這預計將增加整個食品行業對創新、永續和道德標籤市場的吸收。這很可能在預測期內推動市場成長。
  • 根據加拿大農業及農業食品部統計,近期中國包裝食品零售額約2,980.1億美元。此外,到 2025 年,包裝食品零售額預計將達到 3,667 億美元。
  • 此外,清真、有機和清潔認證等特定領域大量供應商的出現,減少了低價產品和高階產品之間的價格差異,從而降低了轉換成本。在預測期內,預計一些公司將擴大其全球業務,尤其是在亞太地區。

道德標籤行業概況

道德標籤市場被阿徹丹尼爾斯米德蘭公司、嘉吉公司和生命花園 (雀巢公司) 等少數幾家大公司所壟斷。供應商基於產品品質、乾淨且免費的標籤以及有競爭力的價格進行競爭。透過設計、技術和應用的創新可以獲得永續的競爭優勢。市場的主要發展包括:

2023 年 3 月,informerion 在其功能性和潔淨標示成分解決方案組合中推出了兩種柑橘纖維調質劑Fibertex CF 502 和 Fibertex CF 102。此舉是為了滿足消費者對含有他們熟悉的成分、具有健康益處、天然和新鮮的食品的日益成長的偏好。這種新的柑橘基調調質劑是該公司為滿足市場對潔淨標示食品日益成長的需求以及營養、健康和保健趨勢日益普及而做出的努力之一。

2022 年 3 月,DSM 開發了 DelvoGuard 培養物,以滿足希望使用潔淨標示成分的生產商的需求。該解決方案還有助於延長優格、起司和優酪乳乳製品的保存期限。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 工業影響評估

第5章 市場動態

  • 市場促進因素
    • 提高消費者的健康和道德意識
    • 網路零售和企業社會責任活動推動成長
    • 減少肉品消費量,實現環境永續性
  • 市場限制
    • 競爭加劇

第6章 市場細分

  • 按標籤類型
    • 清真
    • 有機的
    • 乾淨的
    • 永續性和公平貿易標籤
    • 動物福利標籤
    • 素食標籤
    • 其他
  • 依產品類型
    • 食物
    • 飲料
  • 按分銷管道
    • 離線
    • 線上
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Archer-Daniels-Midland Company
    • The Hershey Company
    • Cargill Inc
    • Go Macro LLC
    • Garden of Life(Nestle SA)
    • Kerry Group PLC
    • Koninklijke DSM NV
    • PepsiCo Inc.
    • The Kraft Heinz Company
    • Ingredion Incorporated

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 69902

The Ethical Label Market size is estimated at USD 1.01 trillion in 2025, and is expected to reach USD 1.42 trillion by 2030, at a CAGR of 7.1% during the forecast period (2025-2030).

Ethical Label - Market - IMG1

A high degree of awareness and concern regarding the right food consumption drives food and beverage companies toward transparency and adopting ethical labels for their products.

Key Highlights

  • The increased consumer interest in sustainable practices, fair trade, and ethical sourcing drives the ethical labels market. The market is expanding because consumers are increasingly interested in learning how individual food products affect the environment. The ethical labels market is driven by the acceptance of certain foods & beverages and the shift in consumers' consumption habits. The contribution of Jewish and Muslim consumers can be attributed to the rise of kosher and halal ethical-certified products.
  • The advocacy of high ethical standards for manufacturing and consumption increasingly influences companies to opt for ethical labels, which promote environmental sustainability, animal well-being, social justice, equality, and adherence to a more promising workplace and worker qualities, thereby boosting the market.
  • A sizeable population, especially millennials, has been influential in increasing awareness toward healthy and clean-certified products. This trend is increasing in the baby boomer population as well. There is a gradual shift among consumers toward more nutritious eating habits. According to the Global Organic Trade Guide, in 2022, the retail sales value of health and wellness (HW) packaged food and beverages in Japan amounted to around USD 56.3 billion. The sector was forecast to grow steadily and exceed USD 57.3 billion in 2025.
  • However, ethical labels often require additional certifications and compliance measures, which can lead to increased costs for manufacturers and suppliers. These additional costs may be passed on to the consumers, making ethical products relatively more expensive compared to non-ethical alternatives.
  • Another restraint for the studied market is the limited availability of products with ethical labels in some regions or markets. This can be due to various factors like limited production capacity, distribution challenges, or lack of demand in certain areas. Also, standardized regulations or guidelines for ethical labeling can create clarity and consistency in the market.

Ethical Label Market Trends

Beverages To Occupy Highest Market Share

  • The beverage industry is anticipated to occupy a robust market share as there is a growing concern over consuming alcoholic, carbonated, and sugar-based beverages; now, the focus has shifted toward non-alcoholic, plant-based alternative beverages among health-conscious consumers worldwide.
  • Further, the beverage industry faces challenges in maintaining the reputation of ethical treatment of animals and ensuring safety. The emergence of plant-based beverages, like packaged coconut water and non-dairy milk beverages, is another primary driver for the vegan label market.
  • According to Kilne & Company, healthy living has evolved to include a holistic approach to self-care. This encourages eating a healthy organic diet, taking supplements, using cleaner products, exercising, and managing stress. In their quest to live greener and more hygienic, consumers choose beverages they perceive as 'clean' or 'natural.' Products claiming to be gluten-free, non-GMO, free of artificial colors and preservatives, organic, and grass-fed are gaining more and more space on retail shelves.
  • In terms of geography, the Asia-Pacific region is expected to offer significant growth opportunities as the economic growth of the region has significantly enhanced the disposable income of the consumers, along with a changing lifestyle. These factors are expected to influence the demand for packaged beverages in this region. According to the National Bureau of Statistics of China, in China's soft drink production in May 2024 reached around 17.2 million metric tons, marking an impressive growth of nearly 8.5% from the preceding year.
  • Conventional beverages such as tea, coffee, cocoa-based, and packaged water are witnessing high adoption. Additionally, halal, ethical-certified products have found their way into packaged water, gaining consumer traction. Further, adopting low-calorie variants in conventional beverages, such as carbonated soft drinks, also influences the demand for clean labels.
  • Soft drinks hold a substantial share of the market studied, owing to the popularity of such beverages and increasing consumption worldwide. Soft drinks offer various flavors and formats to suit every drinking occasion; according to UNESDA, sugar-free, low-calorie beverages currently account for up to 30 percent of sales in many European markets. According to Britvic Soft Drinks Review Convenience and Impulse, the total cola sales volume was 45.03 million liters in 2022 in the United Kingdom.
  • Moreover, manufacturers in the beverage industry are choosing ethical label which is niche enough to differentiate them from other competitor brands and want to appeal to a broad base of customers. This is further fueling the growth of the ethical label market in the beverage industry.

The Asia Pacific Region is Anticipated to Register Robust Market Growth Rate

  • The changing consumer demand and the need for consistent food quality have created the need for ethical labeling solutions to maintain high quality and productivity in the Asia Pacific region.
  • The increasing beverage production and consumption in the Asia Pacific region is likely to offer lucrative opportunities for the growth of the studied market. For instance, according to the National Bureau of Statistics of China, in January and February 2023, around 26.9 million metric tons of soft drinks were produced in China, showing a 0.5 percent increase compared to the same period of the previous year. In addition, in November 2022, approximately 11 million metric tons of beverages were produced in China. Furthermore, in August 2022, approximately 18.85 million metric tons of soft drinks were produced in China.
  • Further, according to the National Bureau of Statistics of China, in 2022, China had an output of approximately 39.3 million metric tons of cow's milk, the highest volume in recent years.
  • In the region, packaged foods are gaining high traction owing to busy work schedules, the rising number of working women, and the shift toward on-the-go consumption, which is anticipated to increase the utilization of innovative and sustainable ethical label markets across the food sector. This is likely to fuel the market's growth during the forecast period.
  • According to Agriculture and Agri-Food Canada, packaged food retail sales in China were about USD 298.01 billion recently. Further, the packaged food retail sales are expected to reach USD 366.7 billion in 2025.
  • Additionally, the switching cost is becoming moderate due to the decreasing price differentiation of low-end and high-end products due to the emergence of numerous vendors in certain segments like halal, organic, and clean certifications. Several players are anticipated to expand their presence worldwide during the forecast period, especially in the APAC region.

Ethical Label Industry Overview

The ethical label market is consolidated and dominated by a few major players like Archer-Daniels-Midland Company, Cargill Inc., Garden of Life (Nestle S.A.), etc. The vendors compete based on product quality, clean, free tags, and competitive pricing. Sustainable competitive advantage can be gained through design, technology, and application innovation. Some of the key developments in the market are:

In March 2023, ingredion introduced two citrus fiber texturizers, Fibertex CF 502 and Fibertex CF 102, to its range of functional, clean-label ingredient solutions. This move is in response to the increasing consumer preference for food products containing ingredients they recognize and are familiar with and those that are beneficial to health and have natural, fresh claims. The new citrus-based texturizers are part of the company's effort to meet the accelerated demand for clean-label food and the rising popularity of nutrition, health, and wellness trends.

In March 2022, DSM developed DelvoGuard cultures to meet the needs of producers who want to use clean-label ingredients. This solution also helps to extend the storage life of dairy products like yogurt, cheese, and sour cream.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Consumer Conscious toward Health and Ethical Values
    • 5.1.2 Growth due to Online Retailing and CSR Activities
    • 5.1.3 Reduction in Meat Consumption for Environmental Sustainability
  • 5.2 Market Restraints
    • 5.2.1 Increasing Competition Among Players

6 MARKET SEGMENTATION

  • 6.1 By Label Type
    • 6.1.1 Halal
    • 6.1.2 Organic
    • 6.1.3 Clean
    • 6.1.4 Sustainability and Fairtrade labels
    • 6.1.5 Animal Welfare Labels
    • 6.1.6 Vegan Labels
    • 6.1.7 Other Label Types
  • 6.2 By Product Type
    • 6.2.1 Food
    • 6.2.2 Beverages
  • 6.3 By Distribution Channel
    • 6.3.1 Offline
    • 6.3.2 Online
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Archer-Daniels-Midland Company
    • 7.1.2 The Hershey Company
    • 7.1.3 Cargill Inc
    • 7.1.4 Go Macro LLC
    • 7.1.5 Garden of Life (Nestle S.A.)
    • 7.1.6 Kerry Group PLC
    • 7.1.7 Koninklijke DSM N.V
    • 7.1.8 PepsiCo Inc.
    • 7.1.9 The Kraft Heinz Company
    • 7.1.10 Ingredion Incorporated

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS