超高清：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Super Hi-Vision - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

超高清市場在 2025 年的價值預估為 935.1 億美元，預計到 2030 年將達到 2,687.6 億美元，預測期內（2025-2030 年）的複合年成長率為 23.51%。

主要亮點

顯示器、攝影機和影像壓縮技術的不斷進步使得超高清內容的創作、分發和消費成為可能。隨著技術的進步和普及，製作和展示超高清內容的進入門檻正在逐步降低，預計這將在未來幾年推動市場成長。
8K 超高清（8K SHV）攝影機的像素數是全高清（1920 x 1080 像素）的 16 倍，是 4K 超高清（3840 x 2160 像素）的 4 倍，在影片領域引起了極大的關注。也就是說，8K超高清將帶來16倍的影像資料訊息，相當於16倍的數位變焦，應該相當於全高清的畫質。這項最新進展也使得使用更小更輕的相機鏡頭錄製 8K 成為可能。
對於更高解析度顯示器的需求不斷成長，推動著市場的發展。 8K技術以多種解析度實現。此外，8K UHD（解析度 7680 x 4320）非常適合顯示器和電視。高像素數提供了寬視角並產生清晰的影像。由於新技術的需求量很大，尤其是在消費品領域，預計該領域將佔據相當大的市場佔有率。
消費性電子產業顯示技術的不斷發展，加上消費者對高畫質電視的偏好日益成長，為市場擴張創造了非常有利的環境。更大螢幕、更高解析度的電視尤其能提供卓越的影像品質並提供更身臨其境、逼真的觀賞體驗。Sharp Corporation開發了一款 85 吋液晶電視，其解析度達到了驚人的水平 7,680 像素、垂直 4,320 像素。這項卓越的成果是透過利用Sharp Corporation專有的 UV2A 技術來實現的，該技術顯著提高了顯示品質。
市場主要受到觀看體驗需求不斷成長（尤其是在娛樂和遊戲領域）以及內容創作能力不斷提高的推動。此外，相容產品和高速網際網路的出現所推動的技術進步也在推動市場成長方面發揮著重要作用。
然而，8K產品的高價格和初始成本可能是限制市場成長的潛在因素。此外，超高清內容和設備可能與現有基礎設施和設備不完全相容，包括較舊的 HDMI 標準和串流媒體平台。這可能會導致客戶對採用該技術的興趣降低，從而抑制市場成長。

超高清電視市場趨勢

對更高解析度顯示器的需求不斷成長將推動市場成長

改善視覺體驗的需求是超高清市場成長的主要驅動力。對更高解析度顯示器的不斷成長的需求是這一趨勢的先驅，也是推動超高清領域巨大興趣和投資的關鍵市場驅動力。
超高清市場以超高清或 8K 解析度為特色，它提供超越傳統顯示技術的最佳影像品質、清晰度和細節。 8K 電視、顯示器和投影機的出現是為了滿足客戶對身臨其境、逼真的影像體驗日益成長的需求。這些儀器能夠產生具有獨特精度的影像。
此外，根據《消費者報告》顯示，在美國，到 2022年終，8K 解析度電視的銷量預計將達到16 萬台，比2021 年成長70%，到2023 年，銷量將成長近200%，達到47.9萬台。如此顯著的成長預測凸顯了對更高解析度顯示器日益成長的需求的影響，這將徹底改變超高清市場。
各種內容消費環境中對更具沉浸感和真實感的體驗的需求日益成長，是推動高解析度顯示器需求激增的主要因素之一。越來越多的終端用戶要求顯示器能夠重現精細的細節、鮮豔的色彩和細緻的紋理，以滿足電影、遊戲、視訊串流、設計和醫學成像等應用的需求。
此外，超高清與AR、VR等其他新興技術的結合將帶來巨大的市場機會。在這些領域，視覺保真度對於消除懷疑和創造沉浸式環境至關重要，對更高解析度顯示器的需求變得更加明顯。 Super HD 提供無縫高清體驗的能力與 AR 和 VR 應用的目標一致，使其更具相關性和吸引力。

預計亞太地區將出現強勁成長

亞太地區是所研究市場的重要收益貢獻者之一，因為該地區擁有龐大的消費群體以及Sharp Corporation和日本京東方等眾多參與者。近年來，日本積極投入超高清設備的研發，提供技術支援。因此日本擁有實現和廣播8K內容的基礎。
日本也設立了東京8K影院、東京8K超高清影院等8K體驗區，讓人們體驗8K技術。由於尚處於發展初期，只有少數人能夠負擔得起，需求僅限於高所得個人和企業。
此外，該地區快速的都市化、蓬勃發展的中階和不斷成長的數位內容消費都在創造對增強影像體驗的需求。這些因素結合在一起，使得超高清螢幕成為該地區日益成長的高階娛樂、引人注目的教育工具和先進的專業應用需求的重要組成部分。
由於預測期內中國的需求不斷成長，預計中國將成為重要的市場參與者。中國是消費大國，擁有支援8K設備量產的基礎建設。這表明，一旦技術確立並成為標準，中國製造商可能會降低價格，並有望在市場上湧現本土製造商。
此外，該地區知名市場參與者進行了多項創新，佔據了相當大的市場佔有率。例如，三星電子推出了 8K顯示器驅動IC(DDI)，以便在平面電視設計中實現 8K 解析度和高達 4Gigabit每秒 (Gbps) 的面板內資料傳輸速度。三星採用 USI-T 2.0（S6CT93P）的 8K DDI 可能會將 8K 影像傳送到高階顯示器，從而提高大螢幕電視觀賞體驗的標準。

超高清產業概況

由於市場環境不斷變化和產品陣容有限，超高清市場預計將逐步整合。公司正積極注重創新並建立夥伴關係以確保獲得較大的市場佔有率。該市場領域的主要企業包括三星電子、NHK、LG電子、Panasonic和Sharp Corporation。

2023 年 2 月，三星電子美國公司宣布計劃在授權零售商處逐步發售 2023 年三星 Neo QLED 8K 電視的超高階版本。 Neo QLED 8K 系列採用量子點技術，提供當今市場上最高的解析度。這項最尖端科技可產生令人眼花撩亂、栩栩如生的色彩。

2023年2月，NBA與身臨其境型科技、媒體和娛樂公司Cosm達成長期夥伴關係關係。此次合作旨在為籃球迷提供體驗現場比賽的新方式。作為夥伴關係的一部分，Cosm 將為 NBA League Pass 製作和播放精選比賽。這些比賽將在體育場即將建成的巨型 LED 穹頂系統上以沉浸式 8K 解析度進行直播，為球迷提供無與倫比的觀看體驗。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Ongoing advancements in display technology, camera technology, and video compression techniques are enabling the creation, distribution, and consumption of Super Hi-Vision content. As technology improves and becomes more accessible, the barriers to entry for producing and displaying Super Hi-Vision content are gradually being lowered, anticipated to drive market growth in the coming years.
The 8K Super Hi-Vision (8K SHV) camera is gaining significant prominence in the market, which represents 16 times of numbers of pixels than numbers of pixels of Full HD (1920 x 1080 pixels) and 4 times 4K Ultra HD (3840 x 2160 pixels). It means that 8K Ultra HD brings 16 times of image data information, equivalent to 16 times digital zoom, which should be equal to Full HD quality. This latest development is also capable of recording 8K in a camera head that is smaller and lighter.
Rising demand for better-resolution display screens is driving the market. The 8K technology is implemented in different resolutions. Furthermore, the 8K UHD (7680 X 4320 resolution) is best suited for monitors and televisions. Its high pixel count provides better viewing angles and high-clarity images. This segment is expected to account for a major market share as new technologies witness high demand, especially in the case of consumer goods.
The continuous evolution of display technology in the consumer electronics industry, coupled with the growing consumer preference for high-resolution televisions, has fostered a highly favorable environment for market expansion. Large-screen and high-resolution TVs, in particular, offer superior image quality, delivering a more immersive and lifelike viewing experience. To illustrate, Sharp stands as a prime example with its creation of an 85-inch LCD boasting an impressive resolution of 7,680 horizontal X 4,320 vertical pixels. This remarkable achievement is attributed to the utilization of Sharp's proprietary UV2A technology, which significantly enhances display quality.
The market is significantly driven by the rising demand for viewing experiences, especially in the entertainment and gaming sectors, and the increasing content creation capabilities. In addition, growing technological advancements supported by the emergence of compatible products and high-speed internet also play a significant role in driving market growth.
However, the high price and prime cost of 8K products could be a potential factor responsible for restraining the market growth. In addition, super Hi-Vision content and devices might not be completely compatible with existing infrastructure and devices, such as older HDMI standards or streaming platforms. This might decline customer interest in adopting the technology, thereby restraining the market growth.

Super Hi-Vision Market Trends

Rising Demand for Better Resolution Display Screen to Drive the Market Growth

The demand for enhanced visual experiences has emerged as a crucial driving force, propelling the growth of the Super Hi-Vision market. The escalating demand for better-resolution display screens is at the forefront of this trend, a pivotal market driver that has sparked considerable interest and investment in the Super Hi-Vision sector.
The super hi-vision market, distinguished by its ultra-high definition or 8K resolution, provides optimal image quality, clarity, and detail that exceeds traditional display technologies. 8K TVs, monitors, and projectors have been introduced in response to customers' increasing demand for immersive, true-to-life visual experiences. These devices can generate images with unique precision.
Moreover, in the United States, sales of televisions with 8K resolution are expected to reach 160,000 units by the end of the year 2022, an increase of 70% from 2021, and are projected to increase by about 200% to 479,000 in 2023, according to the Consumer Technologies Association (CTA) Summer 2022 Sales & Forecasts Update Report. Such significant forecasted growth emphasizes the impact of the rising demand for better-resolution display screens in transforming the Super Hi-Vision market landscape.
The increasing need for realism and immersion in various content consumption environments is one of the main drivers driving the surge in demand for higher-resolution display screens. End customers are increasingly looking for displays that can reproduce the tiniest details, brilliant colors, and detailed textures for applications like movies, games, video streaming, design, and medical imaging.
In addition, the integration of super hi-vision with other emerging technologies, such as AR, VR, etc., presents significant market opportunities. In these domains, where visual fidelity is critical to breaking disbelief and creating immersive environments, the demand for better-resolution display screens becomes even more prominent. Super Hi-Vision's ability to deliver a seamless, high-resolution experience aligns with the goals of AR and VR applications, strengthening its relevance and desirability.

Asia Pacific is Expected to Witness Significant Growth Rates

The Asia-Pacific region is one of the significant revenue contributors to the market studied due to the presence of a large consumer population, along with the presence of a number of players, like Sharp and BOE Japan. For the past few years, Japan has been actively investing in the development of super hi-vision devices while supporting technological aspects. Thus, Japan has a stronghold for enabling and broadcasting 8K content.
The country placed 8K experience zones, such as Tokyo 8K Theater and Tokyo 8K Super Hi-Vision Theater, for people to experience 8K technology. Since it is in the early stages of development, it is only affordable for some, and the demand is only from high-income individuals or businesses.
In addition, rapid urbanization, a burgeoning middle class, and the rise of digital content consumption in the region have created a demand for enhanced visual experiences. These elements have combined to make Super Hi-Vision screens a vital component of the area's expanding need for high-end entertainment, engaging educational tools, and advanced professional applications.
China is expected to emerge as a prominent market player by witnessing an increasing demand over the forecast period. China is a major consumer with the infrastructure to support the mass production of 8K devices. This indicates that once the technology is set and becomes the norm, Chinese manufacturers are likely to lower the prices, and local manufacturers are expected to emerge in the market.
Moreover, the region witnessed considerable innovations from prominent market players in order to gain significant market shares. For example, Samsung Electronics introduced an 8K display driver IC (DDI), which enables the delivery of 8K resolution in slim TV designs with an intra-panel data transmission speed of up to 4 gigabits per second (Gbps). Samsung's 8K DDI (S6CT93P) with USI-T 2.0 will provide 8K pictures to premium displays that might increase standards for viewing experiences on big-screen TVs.

Super Hi-Vision Industry Overview

The super hi-vision market is expected to witness moderate consolidation due to the evolving market landscape and limited product offerings. Companies are actively focusing on innovation and forming partnerships to secure substantial market shares. Leading players in this market segment include Samsung Electronics Co., Ltd., NHK, LG Electronics Inc., Panasonic Corporation, Sharp Corporation, and more.

In February 2023, Samsung Electronics America announced its plans to gradually release the 2023 Samsung Neo QLED 8K TV ultra-premium versions in authorized retail stores. The Neo QLED 8K series features Quantum Dot technology, offering the highest resolution currently available in the market. This cutting-edge technology produces a dazzling array of vibrant and true-to-life colors.

In February 2023, the NBA entered into a long-term partnership with Cosm, an immersive technology, media, and entertainment provider. This collaboration aims to provide basketball fans with a novel way to experience live games. As part of this partnership, Cosm will produce and broadcast a curated selection of NBA League Pass games, which is the league's out-of-market live game streaming service. These games will be showcased in immersive 8K resolution on massive LED-dome systems within upcoming stadiums, offering fans an unparalleled viewing experience.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rising Demand for Better Resolution Display Screen
- 5.1.2 Advancements in Display Technology in Consumer Electronics
5.2 Market Restraints
- 5.2.1 High Price and Prime Costing of 8K Product
5.3 Technology Snapshot

6 MARKET SEGMENTATION

6.1 By Application
- 6.1.1 Healthcare and Medical
- 6.1.2 Consumer Electronics
- 6.1.3 Commercial
- 6.1.4 Other Applications
6.2 Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia
- 6.2.4 Australia and New Zealand
- 6.2.5 Latin America
- 6.2.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Samsung Electronics Co., Ltd.
- 7.1.2 NHK (Japan Broadcasting Corporation)
- 7.1.3 LG Electronics Inc.
- 7.1.4 Panasonic Corporation
- 7.1.5 Sharp Corporation
- 7.1.6 BOE Japan Co. Ltd
- 7.1.7 Canon Inc.
- 7.1.8 Hisense Co. Ltd
- 7.1.9 Dell Inc.
- 7.1.10 Red Digital Cinema Camera Company
- 7.1.11 Ikegami Tsushinki Co. Ltd.