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市場調查報告書
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1630335

歐洲印刷包裝：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Europe Printed Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

歐洲印刷包裝市場規模預計到2025年為752.5億美元，預計2030年將達到918.7億美元，預測期內（2025-2030年）複合年成長率為4.07%。

歐洲印刷包裝-市場-IMG1

主要亮點

  • 歐洲印刷包裝市場正在隨著幾個主要趨勢和消費者需求而不斷發展。向永續包裝的轉變是一個關鍵促進因素，消費者偏好和監管要求推動了對環保解決方案的需求，包括可回收、生物分解性和無塑膠包裝。因此，紙基和植物性材料的採用正在增加，特別是在對環境影響高度關注的食品和飲料行業。
  • 印刷技術透過實現個人化和客製化的包裝解決方案正在改變市場。該技術使製造商能夠經濟高效地進行小批量印刷和可變設計，以滿足特定消費者的需求或限量版產品。隨著消費者尋求個人化的包裝體驗，電子商務領域主要展現了這一趨勢。
  • 例如，2024年7月，盛威科在歐洲市場推出了首款UV柔印脫墨系統CIRKIT CLEARPRIME UV E02。該系統提供了 UV 印刷感壓標籤(PSL) 脫墨解決方案，提高了包裝的可回收性。這種底漆技術專為非食品包裝應用而開發，可提高貼標塑膠包裝的可回收性。這使得能夠生產適合在非食品包裝應用中重複使用的高品質回收產品。
  • 電子商務的發展正在重塑包裝需求，並突顯了對保護性輕量化解決方案的需求，以最佳化運輸成本，同時保持產品完整性。這導致對提供運輸保護和成本效率的瓦楞和軟包裝材料的需求不斷成長。電子商務公司也正在投資優質包裝設計，以增強線上購買時的拆箱體驗。
  • 隨著製造商整合創新功能，創新包裝技術正在歐洲市場興起。 QR 碼、RFID 標籤和 AR（擴增實境）組件提供產品資訊、提高可追溯性並創造互動體驗。這些技術在提高消費者興趣的同時，也支援供應鏈管理和產品認證，特別是在食品和製藥行業。
  • 消費者的健康意識正在推動對符合監管標準的安全包裝的需求。食品和藥品包裝必須確保產品完整性、防止污染，並清楚顯示成分和有效期限資訊。此外，在優先考慮安全和保障的領域，防篡改包裝和兒科包裝也擴大被採用。這些新興市場的發展反映了市場對消費者偏好、技術進步和監管要求的適應。

歐洲印刷包裝市場趨勢

飲料業佔有較大佔有率

  • 在消費者偏好變化、永續性趨勢和技術進步的推動下，歐洲飲料產業對印刷包裝的需求持續成長。在競爭激烈的市場中，印刷包裝已成為品牌的關鍵差異化因素。隨著飲料製造商爭奪貨架佔有率，適當的包裝已成為行銷策略的關鍵。印刷標籤和包裝透過圖形、紋理和飾面傳達產品身份和質量，尤其是在酒精飲料等高階領域。
  • 對永續性的日益關注推動了對印刷包裝的需求不斷成長。歐洲消費者的環保意識正在推動品牌減少對環境的影響。因此，我們採用環保包裝解決方案，例如可回收材料、生物分解性油墨和永續印刷製程。歐盟 (EU) 包裝廢棄物指令推動飲料產業走向永續實踐。公司現在優先考慮符合循環經濟原則的包裝，以確保有效的材料再利用和回收。
  • 在飲料行業，重點是透過印刷包裝實現個人化和優質化。品牌可以創造獨特的限量版設計和區域差異，以滿足不同消費者的偏好。數位印刷技術透過縮短生產時間、經濟高效的小批量生產和設計靈活性來實現這種客製化。這推動了精釀啤酒、葡萄酒和烈酒領域對印刷包裝的需求，消費者將優質包裝與產品品質聯繫在一起。
  • 印刷技術的進步徹底改變了飲料包裝。數位印刷越來越被採用，因為它可以在玻璃、鋁和塑膠上生產高品質的印刷品。該技術能夠高效生產小批量和季節性發布的客製化包裝。與傳統方法相比，數位印刷減少了廢棄物和能源消耗，並支持產業永續性目標。2D碼和擴增實境等互動式包裝功能可實現創新的消費者參與。
  • 監管壓力和消費行為將塑造飲料產業印刷包裝的未來。歐洲各國政府制定了更嚴格的包裝法規，以盡量減少廢棄物並鼓勵回收利用，這促使製造商採用永續材料和工藝。人們對能夠有效傳達回收訊息和永續性的包裝的需求不斷成長。印刷標籤促進法規遵循並吸引具有環保意識的消費者。歐洲飲料印刷包裝市場透過永續性要求、技術創新和品牌需求不斷發展。
  • 法國酒精飲料市場印刷包裝需求與2023年7月至2024年6月的銷售量有直接關係。啤酒和淡啤酒是最大的細分市場，擁有 13.1244 億瓶啤酒，需要廣泛的印刷包裝解決方案來實現產品差異化。蘋果酒有4634萬瓶，需要獨特的包裝設計。 2.7588 億瓶烈酒和利口酒需要精緻的印刷包裝、詳細的標籤和優質的飾面。開胃酒類別擁有 1.5753 億瓶，採用印刷包裝來突顯產品特色。 1.9162億瓶氣泡酒和香檳使用印刷包裝來傳達其高階定位。這些類別的成長繼續推動對印刷包裝解決方案的需求，以提高品牌知名度和市場佔有率。

德國預計將出現顯著成長

  • 幾個關鍵產業正在推動德國印刷包裝市場，包括食品和飲料、藥品、化妝品、消費品和電子商務。在食品和飲料領域，永續性是重中之重，需要用於品牌目的的功能性包裝，例如紙盒、標籤和軟包裝。製藥業對高品質、防篡改和資訊豐富的包裝（主要使用印刷紙盒、標籤和插頁）的需求正在產生巨大的需求。
  • 化妝品和個人保健產品擴大利用印刷包裝來實現功能性和美觀性，包括管材、標籤、優質紙盒以及環保材料的採用。消費品產業，包括家居用品、電子產品和服裝，需要印刷包裝來實現產品差異化、物流和線上零售目的。
  • 德國化妝品市場從2021年到2023年經歷了穩定成長，這體現在市場金額的增加。 2021年市場規模為147.4億美元，2022年成長至154.7億美元，2023年進一步擴大至172.2億美元。這種成長源於消費者對護膚和美容產品的需求增加、對優質和永續化妝品的支出增加以及消費者對個人化包裝的偏好。
  • 市場成長反映了向永續性的轉變，德國消費者要求環保且符合道德生產的化妝品。這一趨勢正在推動包裝創新，例如可回收材料和生物分解性包裝，這些包裝已成為重要的品牌差異化因素。電子商務已成為重要的分銷管道，疫情期間和之後化妝品的網路購物大幅增加，對具有視覺吸引力和功能性的印刷包裝產生了需求。
  • 數位印刷技術為奢侈品和大眾市場化妝品品牌提供客製化包裝選項，從而促進了市場發展。這種先進的包裝為包裝製造商創造了機會，主要透過個人化和獨特的產品來滿足特定消費者的偏好。
  • 隨著線上零售商尋求品牌、耐用和可回收的運輸材料，電子商務正在推動對印刷包裝的需求。自訂盒和品牌郵包在這一領域佔據主導地位。汽車和工業領域始終需要印刷包裝解決方案，主要使用瓦楞紙箱和零件標籤。
  • 受消費者偏好和歐盟包裝廢棄物法規的影響，市場正在向所有行業的永續性顯著轉變。德國公司正在將可回收、生物分解性和可再生材料引入其包裝解決方案中。數位印刷技術可實現客製化、短期包裝生產，解決環境問題和品牌要求。市場不斷發展，永續性和創新是基本驅動力。

歐洲印刷包裝產業概況

歐洲印刷包裝市場分為 Amcor Group、Mondi plc 和 CCL Industries Inc. 等國內和國際主要企業。相關業務和業務部門的合併、收購以及合作以實現策略成長是包裝產業反覆出現的市場趨勢。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第5章市場動態

  • 市場促進因素
    • 擴大印刷業的技術進步
    • 為最終用戶擴展包裝應用
  • 市場限制因素
    • 原物料價格波動及其對印刷包裝成本的影響

第6章 市場細分

  • 透過印刷技術
    • 平版膠印
    • 凹版印刷
    • 柔版印刷
    • 數位印刷
    • 網版印刷
  • 按墨水類型
    • 溶劑型油墨
    • UV固化油墨
    • 水性油墨
  • 按包裝類型
    • 標籤
    • 塑膠
    • 玻璃
    • 金屬
    • 紙/紙板
  • 按用途
    • 化妝品/居家醫療
    • 飲食
    • 藥品
    • 其他
  • 按國家/地區
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 波蘭
    • 荷蘭

第7章 競爭格局

  • 公司簡介
    • Mondi plc
    • Ahlstrom Oyj
    • Autajon Group
    • Huhtamaki Oyj
    • CCL Industries Inc.
    • Clondalkin Group Holdings BV
    • Constantia Flexibles Group GmbH
    • Amcor Group
    • Smurfit Westrock plc
    • DS Smith PLC
    • International Paper Company

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 69067

The Europe Printed Packaging Market size is estimated at USD 75.25 billion in 2025, and is expected to reach USD 91.87 billion by 2030, at a CAGR of 4.07% during the forecast period (2025-2030).

Europe Printed Packaging - Market - IMG1

Key Highlights

  • The Europe printed packaging market is evolving through several key trends and consumer demands. The shift toward sustainable packaging is a primary driver, with consumer preferences and regulatory requirements increasing demand for eco-friendly solutions, including recyclable, biodegradable, and plastic-free packaging. This has increased the adoption of paper-based and plant-based materials, particularly in the food and beverage industry, where environmental impact concerns are significant.
  • Printing technologies are transforming the market by enabling personalized and customized packaging solutions. This technology allows manufacturers to produce small-batch, cost-effective print runs with variable designs to meet specific consumer requirements and limited-edition products. The e-commerce sector mainly demonstrates this trend, as consumers seek distinctive packaging experiences.
  • For instance, in July 2024, Siegwerk introduced CIRKIT CLEARPRIME UV E02, its first UV flexo deinking system for the European market. The system provides a solution for deinking UV-printed pressure-sensitive labels (PSL) and enhances package recyclability. The primer technology, developed for non-food packaging applications, improves the recyclability of labeled plastic packaging. It enables the production of high-quality recyclates suitable for reuse in non-food packaging applications.
  • E-commerce growth has reshaped packaging requirements, emphasizing the need for protective yet lightweight solutions to optimize shipping costs while maintaining product integrity. This has increased demand for corrugated cardboard and flexible packaging materials that provide transit protection and cost efficiency. E-commerce companies also invest in premium packaging designs to enhance the unboxing experience for online purchases.
  • Innovative packaging technologies emerge in the European market as manufacturers integrate innovative features. QR codes, RFID tags, and augmented reality components provide product information, improve traceability, and create interactive experiences. These technologies enhance consumer engagement while supporting supply chain management and product authentication, particularly in the food and pharmaceutical industries.
  • Consumer health consciousness has intensified the demand for safety-compliant packaging that meets regulatory standards. Food and pharmaceutical packaging must ensure product integrity, prevent contamination, and display evident ingredient and expiration information. The market also shows increased adoption of tamper-evident and child-resistant packaging in sectors prioritizing safety and security. These developments reflect the market's adaptation to consumer preferences, technological progress, and regulatory requirements.

Europe Printed Packaging Market Trends

Beverage Industries to Hold Significant Share

  • The demand for printed packaging in the European beverage sector continues to grow, driven by evolving consumer preferences, sustainability trends, and technological advancements. Printed packaging serves as a key differentiator for brands in a competitive market. As beverage companies compete for shelf presence, adequate packaging has become essential to their marketing strategy. Printed labels and packaging communicate product identity and quality through graphics, textures, and finishes, particularly in premium segments like alcoholic beverages.
  • The increased demand for printed packaging stems from a heightened focus on sustainability. European consumers' environmental awareness has compelled brands to reduce their environmental impact. This has resulted in adopting eco-friendly packaging solutions, including recyclable materials, biodegradable inks, and sustainable printing processes. The European Union's Packaging and Packaging Waste Directive has pushed the beverage sector toward sustainable practices. Companies now prioritize packaging aligned with circular economy principles to ensure efficient material reuse and recycling.
  • The beverage sector emphasizes personalization and premiumization through printed packaging. Brands can create unique, limited-edition designs and region-specific variants to meet diverse consumer preferences. Digital printing technologies enable this customization through faster production times, cost-effective small runs, and design flexibility. This has increased printed packaging demand in craft beer, wine, and spirits segments, where consumers associate premium packaging with product quality.
  • Printing technology advances have transformed beverage packaging. Digital printing has gained adoption for its ability to produce high-quality prints on glass, aluminum, and plastic. This technology enables efficient production of customized packaging for small batches and seasonal releases. Digital printing reduces waste and energy consumption compared to traditional methods, supporting industry sustainability goals. Interactive packaging features, including QR codes and augmented reality, enable innovative consumer engagement.
  • Regulatory pressures and consumer behavior shape printed packaging's future in the beverage sector. European governments' stricter packaging regulations to minimize waste and promote recycling have led manufacturers to adopt sustainable materials and processes. Demand has increased for packaging that effectively communicates recycling information and sustainability initiatives. Printed labels facilitate regulatory compliance and appeal to environmentally conscious consumers. The printed packaging market in European beverages continues to evolve through sustainability requirements, technological innovation, and branding needs.
  • The French alcoholic beverage market's printed packaging demand correlates directly with sales volumes from July 2023 to June 2024. Beer and light beer, with 1,312.44 million units, represent the largest segment, requiring extensive printed packaging solutions for product differentiation. The cider segment, accounting for 46.34 million units, generates demand for distinct packaging designs. Spirits and liqueurs, at 275.88 million units, require sophisticated printed packaging with detailed labels and premium finishes. The aperitifs category, with 157.53 million units, utilizes printed packaging to emphasize product characteristics. Sparkling wine and champagne, representing 191.62 million units, rely on printed packaging to communicate premium positioning. The growth across these categories continues to drive the demand for printed packaging solutions to enhance brand visibility and market presence.

Germany is Expected to Witness Significant Growth

  • Several key industries, including food and beverages, pharmaceuticals, cosmetics, consumer goods, and e-commerce, drive the printed packaging market in Germany. The food and beverage sector requires functional packaging for branding purposes, including cartons, labels, and flexible packaging, with sustainability as a primary focus. The pharmaceutical industry generates substantial demand through its requirements for high-quality, tamper-evident, and information-rich packaging, primarily using printed folding cartons, labels, and inserts.
  • Cosmetics and personal care products utilize printed packaging for functionality and aesthetic appeal, incorporating tubes, labels, and premium folding cartons, with increasing adoption of eco-friendly materials. The consumer goods sector, encompassing household items, electronics, and apparel, requires printed packaging for product differentiation, logistics, and online retail purposes.
  • The cosmetics market in Germany has experienced steady growth from 2021 to 2023, as reflected by the increasing market value. In 2021, the market was valued at USD 14.74 billion, growing to USD 15.47 billion in 2022 and further expanding to USD 17.22 billion in 2023. This growth stems from rising consumer demand for skincare and beauty products, increased spending on premium and sustainable cosmetic products, and consumer preference for personalized packaging.
  • The market growth reflects a shift toward sustainability, with German consumers seeking eco-friendly and ethically produced cosmetics. This trend drives packaging innovations, including recyclable materials and biodegradable packaging, which have become essential brand differentiators. E-commerce has emerged as a significant sales channel, with online cosmetics shopping increasing substantially during and after the pandemic, creating demand for visually appealing and functional printed packaging.
  • Digital printing technologies have enhanced the market's development by enabling customized packaging options for luxury and mass-market cosmetic brands. This advancement has created opportunities for packaging manufacturers to address specific consumer preferences, mainly through personalized and limited-edition products.
  • E-commerce has increased the demand for printed packaging as online retail companies seek branded, sturdy, and recyclable shipping materials. Custom boxes and branded mailers dominate this segment. The automotive and industrial sectors consistently demand printed packaging solutions, primarily using corrugated boxes and labels for parts and components.
  • The market demonstrates a substantial shift toward sustainability across all sectors, influenced by consumer preferences and European Union packaging waste regulations. German companies implement recyclable, biodegradable, and renewable materials in their packaging solutions. Digital printing technologies enable customized, short-run packaging production that addresses environmental concerns and branding requirements. The market continues to evolve, with sustainability and innovation as fundamental drivers.

Europe Printed Packaging Industry Overview

Europe's Printed Packaging market is fragmented because many players run their businesses at national and international levels, with significant players like Amcor Group, Mondi plc, CCL Industries Inc.and among others. Mergers, acquisitions, and collaboration of relevant businesses and business units for strategic growth have been recurring market trends in the packaging industry.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Technological Advancement in the Printing Industry
    • 5.1.2 Expanding End-user Packaging Applications
  • 5.2 Market Restraint
    • 5.2.1 Fluctuations in Raw Material Prices and Their Impact on the Cost of Printed Packaging

6 MARKET SEGMENTATION

  • 6.1 By Printing Technology
    • 6.1.1 Offset Lithography
    • 6.1.2 Rotogravure
    • 6.1.3 Flexography
    • 6.1.4 Digital Printing
    • 6.1.5 Screen Printing
  • 6.2 By Ink Type
    • 6.2.1 Solvent-based Ink
    • 6.2.2 UV-curable Ink
    • 6.2.3 Aqueous Ink
  • 6.3 By Packaging Type
    • 6.3.1 Label
    • 6.3.2 Plastic
    • 6.3.3 Glass
    • 6.3.4 Metal
    • 6.3.5 Paper and Paperboard
  • 6.4 By Application
    • 6.4.1 Cosmetic and Homecare
    • 6.4.2 Food and Beverage
    • 6.4.3 Pharmaceutical
    • 6.4.4 Other Applications
  • 6.5 By Country
    • 6.5.1 United Kingdom
    • 6.5.2 Germany
    • 6.5.3 France
    • 6.5.4 Spain
    • 6.5.5 Italy
    • 6.5.6 Poland
    • 6.5.7 Netherlands

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Mondi plc
    • 7.1.2 Ahlstrom Oyj
    • 7.1.3 Autajon Group
    • 7.1.4 Huhtamaki Oyj
    • 7.1.5 CCL Industries Inc.
    • 7.1.6 Clondalkin Group Holdings BV
    • 7.1.7 Constantia Flexibles Group GmbH
    • 7.1.8 Amcor Group
    • 7.1.9 Smurfit Westrock plc
    • 7.1.10 DS Smith PLC
    • 7.1.11 International Paper Company

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TREND