玩家追蹤：全球市場佔有率分析、產業趨勢/統計、成長預測（2025-2030）

Global Player Tracking - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

全球玩家追蹤市場預計在預測期內複合年成長率為 24.9%。

主要亮點

2021 年 6 月，Zebra Technologies 與 NFL 的合作進入第八個賽季。最終構成聯盟下一代統計數據的資料來自足球標籤、個人球員墊片、首攻標記和塔樓。
此外，國際板球理事會 (ICC) 在 2021 年 T20 世界盃上引入了球棒追蹤技術。除了球追蹤和邊緣檢測服務之外，鷹眼還可能在某些遊戲中提供這種服務。
然而，用於玩家追蹤的新技術也是預期的，並且可能會影響市場動態。例如，2021 年 10 月，NHL 引入了分析驅動的圖形，用於在直播中追蹤冰球/球員。
ESPN 和特納體育公司都將使用追蹤資料來提高成熟的NHL EDGE 冰球球員追蹤系統的利用率，該系統具有顯示射門速度、移動時間和冰上球員ID 的即時圖形，並表達了輕鬆自動化整合重要故事講述元素的願望進入他們的顯示器。
Zebra Technologies 使用 RFID 技術，而其競爭對手則使用 GPS 定位。 GPS 相關的挑戰之一是其在室內使用時的功能有限。為此，Zebra Technologies 逐漸成為為室內遊戲提供 RFID 技術的先驅。
由於人們對接觸者追蹤和遏制措施的擔憂加劇以及世界各地政府法規的變化，這場流行病對市場產生了積極影響。此外，疫情引發了對玩家追蹤技術的需求增加，例如為了保持玩家健康而進行的體溫和心率監測。

玩家追蹤市場趨勢

穿戴式裝置提供成長潛力

由於監控和追蹤運動員資料的需求不斷增加，體育市場中穿戴式裝置的數量不斷增加。因此，會產生大量與球員和球隊相關的資料，這些數據主要用於深入了解球員的表現和健身變量，例如心率、速度和加速度。結合這些穿戴式技術可以提高球員在比賽、活動、練習和訓練期間的表現，並收集球隊策略和表現統計數據。
因此，透過鞋子和腕帶等穿戴式裝置收集的資料可以幫助教練規劃和監控訓練，從而確定潛在的發展領域。例如，2019 年 9 月，OrsaSport 與 Xampion 合作，據稱這將幫助 OrsaSport 教練提高球員的足球踢球技術。
此外，穿戴式裝置可以幫助防止受傷。例如，2019 年 1 月，Impression Healthcare Ltd. 與 Force Impact Technologies Inc. 合作，行銷 Force 經臨床檢驗的智慧護齒套 FiTGuard。
此外，印度超級聯賽和冰球聯賽等體育聯賽的激增也吸引了世界各地的球員和球迷來到該地區。此外，日本也將在 2020 年舉辦奧運。因此，為了獲得競爭優勢，團隊中的穿戴式球員追蹤技術可能會在預測期內為市場提供重大機會。
因此，上述因素對市場產生正面影響，並有助於全球市場的成長。

預計北美將佔據較大市場佔有率

北美是許多運動的發源地，包括足球、橄欖球、曲棍球、籃球、棒球和各種運動聯盟。美式足球是美國最受歡迎的運動之一。這項運動吸引了美國社會數百萬人，包括高中橄欖球、大學體育和職業橄欖球。此外，籃球是美國最受歡迎的運動之一，僅次於橄欖球和棒球。
由於美國體育產業擴大採用球員追蹤解決方案和服務，預計美國將引領該地區的市場成長。
該國是 Zebra Technologies Corporation、ChyronHego Corporation 和 STATS Perform 等知名供應商的所在地，為市場成長做出了貢獻。美國國家橄欖球聯盟 (NFL)、國家籃球聯盟 (NBL) 和國家冰球聯盟 (NHL) 等協會都依靠強大的球員追蹤系統來分析和追蹤球員的表現和健康狀況。這些協會正在與提供玩家監控解決方案和服務的供應商合作，促進市場成長。此外，它還可以幫助協會和球隊管理員追蹤比賽期間的詐欺行為。
AutoSTATS 利用取得專利的人工智慧和電腦視覺技術直接從影片中提供全面的玩家追蹤資料。這項新技術使魔術隊能夠獨家存取大學追蹤資料，由於場內追蹤系統的使用有限，目前無法獲得如此規模的數據。奧蘭多魔術隊是首批利用 AutoSTATS 和人工智慧驅動的球員追蹤技術來實現可擴展應用的 NBA 球隊之一。

玩家追蹤產業概述

全球玩家追蹤市場競爭激烈，隨著許多體育組織意識到玩家追蹤市場的重要性，玩家之間的競爭也加劇。市場的主要參與者包括 Zebra Technologies、Catapult Sports、Stats Perform 和 ChyronHego。產品發布、高研發成本、聯盟和收購是這些公司保持競爭力所採取的主要成長策略。

2021 年 10 月 - Stats Perform 與 K-Sport 合作宣佈建立長期夥伴關係關係。該公司的合作夥伴關係為 200 多個職業足球和橄欖球隊提供穿戴式球員解決方案。 K-AI 穿戴式科技和動態軟體的結合使健身教練能夠在訓練和比賽期間監測運動員的負荷，並在需要時進行干預。
2021 年 5 月 - FIFA 與 Kinexon 合作宣布首次在即時球員追蹤方面開展合作。 FIFA 將利用 Kinexon 的追蹤和創新專業知識來推動俱樂部和球員深入了解健康和發展的方式，以及向世界各地球迷展示這項運動的方式。該公司 (Kinexon) 已與全球 400 多個俱樂部、賽事和聯賽合作，以提高球員和球隊的表現並減少傷病。

其他好處

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

In June 2021, Zebra Technologies entered its eighth season of partnership with the NFL. The data that ultimately makes the league's Next Gen Stats comes from the tags in the football, individual player shoulder pads, first-down markers, and the towers.
Further, the International Cricket Council (ICC) introduced bat-tracking technology during T20 World Cup 2021. It may enable the fans to witness tracking off the bat, which is likely to be provided by Hawk-Eye in select matches, in addition to their ball tracking and edge detection services.
However, new techniques for player tracking are also expected, which could affect the market dynamics. For instance, in October 2021, NHL deployed analytics-powered graphics for puck/player tracking in the live broadcast.
Both ESPN and Turner Sports have expressed a desire to improve the use of the maturing NHL EDGE puck- and player-tracking system that is equipped with Instant graphics showing shot speeds, shift times, and IDs of players on the ice to use tracking data to easily automate the integration of crucial storytelling elements into the display.
Zebra Technologies uses RFID Technology, whereas its competitors use GPS positioning. One of the challenges associated with GPS is its limited functionality when used indoors. Thus, Zebra Technologies is gradually becoming a pioneer in offering RFID technology for indoor games.
The pandemic has positively impacted the market due to increased concerns over contact tracing and containment measures over lockdown and changing government regulations across the globe. Moreover, the pandemic triggered the increasing demand for player tracking technologies such as body temperature and heart-rate monitoring to keep their health in check.

Player Tracking Market Trends

Wearable Devices Offers Potential Growth

Owing to the increasing demand for monitoring and tracking data of players, the number of wearable devices in the sports market is increasing. Consequently, a significant quantity of data related to the players and team is generated, primarily used to gain insights into player performance and fitness variables, such as heartbeats, speed, and acceleration. By incorporating these wearable technologies, player performance during matches, events, practice, and training sessions can be improved, and the team's strategies and performance statistics can be gathered.
Therefore, the data collected through wearables devices, such as shoes and wristbands, help coaches plan and observe training, thereby locating potential development areas. For instance, in September 2019, OrsaSport partnered with the Xampion, which was likely to help coaches at OrsaSport improve players' kick techniques in football.
Moreover, wearables help in injury prevention. For instance, in January 2019, Impression Healthcare Ltd partnered with Force Impact Technologies Inc. to distribute Force's clinically-validated smart mouthguard, FiTGuard, which helps detect athlete head impact in sports.
Additionally, the increasing number of sports leagues, such as the Indian Premier League or Hockey League, is attracting global players and fans to the region. Furthermore, Japan was hosting Olympics in 2020. Thus, to gain a competitive advantage, wearable player tracking technology among the team may provide a huge opportunity for the market during the forecast period.
Therefore, the factors mentioned above have a positive impact on the market, helping in market growth worldwide.

North America is Expected to Occupy Significant Market Share

North America is home to numerous sports, such as soccer, rugby, hockey, basketball, baseball, and various sports leagues. American football is one of the most popular sports in the United States. This sport attracts millions of people from across American society, whether it's high school football, college sports, or professional football. Additionally, basketball is one of the most popular sports in the United States, after football and baseball.
The United States is expected to lead market growth in the region, owing to the growing adoption of player-tracking solutions and services by the country's sports industry.
Prominent vendors, such as Zebra Technologies Corporation, ChyronHego Corporation, and STATS Perform, are headquartered in the country, contributing to the market's growth. The associations, such as National Football League (NFL), National Basketball League (NBL), and National Hockey League (NHL), are spending heavily on a robust player tracking systems to analyze and track player performance and health. These associations partner with vendors in the market studied for player monitoring solutions and services, thereby driving market growth. Additionally, it helps associations and team management track fraudulent activities during the game.
AutoSTATS provides comprehensive player-tracking data directly from video through patented AI and computer vision technology. This new technology gives Magic exclusive access to the college tracking data currently unavailable at this scale, owing to the limited use of in-venue tracking systems. Orlando Magic is one of the first NBA teams to leverage AutoSTATS and AI-powered player-tracking technology for scalable applications.

Player Tracking Industry Overview

The Global Player Tracking Market is competitive, and competition among the players is increasing as many sports organizations realize the importance of the player tracking market. Some of the significant players in the market are Zebra Technologies, Catapult Sports, Stats Perform, and ChyronHego. Product launches, high expenses on R&D, partnerships, and acquisitions are the prime growth strategies adopted by these companies to sustain the intense competition.

October 2021 - Stats Perform partnered with K-Sport and announced a long-term partnership with K-Sport. The company's partnership provides wearable player solutions to more than 200 professional football and rugby teams. The K-AI wearable tech and dynamic software combination allow fitness coaches to monitor player load during training sessions and matches, facilitating interventions when required.
May 2021 - Fifa collaborated with Kinexon and announced the first-of-the-kind collaboration in Live Player Tracking. Fifa utilized Kinexon's tracking innovation expertise to advance how clubs and players can receive insights on health and development and how the sport is presented to fans worldwide. The company(Kinexon) has worked with more than 400 clubs, events, and leagues globally to improve player and team performance and reduce injuries.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Player Tracking Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Technological Advancements in Wearable Sports Devices
5.2 Market Challenges
- 5.2.1 Limited Budget for Sports in Developing Countries

6 MARKET SEGMENTATION

6.1 By Type
- 6.1.1 Solution
- 6.1.2 Services
6.2 By End-User
- 6.2.1 Individual Sports
- 6.2.2 Team Sports
6.3 By Geography
- 6.3.1 North America
  - 6.3.1.1 United States
  - 6.3.1.2 Canada
- 6.3.2 Europe
  - 6.3.2.1 United Kingdom
  - 6.3.2.2 Germany
  - 6.3.2.3 France
  - 6.3.2.4 Russia
  - 6.3.2.5 Rest of Europe
- 6.3.3 Asia Pacific
  - 6.3.3.1 China
  - 6.3.3.2 India
  - 6.3.3.3 Japan
  - 6.3.3.4 Rest of Asia Pacific
- 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Johan Sports
- 7.1.2 Catapult Group International Ltd
- 7.1.3 Xampion
- 7.1.4 Polar Electro
- 7.1.5 Stats Perform
- 7.1.6 Zebra Technologies
- 7.1.7 ChyronHego Corporation
- 7.1.8 KINEXON GmbH
- 7.1.9 PlayGineering Systems Ltd
- 7.1.10 Advanced Sports Analytics
- 7.1.11 Sports Performance Tracking