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密碼管理：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Password Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

密碼管理市場規模在 2025 年預計為 24 億美元，預計到 2030 年將達到 81 億美元，預測期內（2025-2030 年）的複合年成長率為 27.55%。

密碼管理-市場-IMG1

密碼管理 (PM) 技術可讓使用者在帳戶鎖定或忘記其憑證後重設用戶端密碼。另外，PM工具還可以跨多個平台同步使用者的密碼，讓使用者使用一個密碼登入多個應用程式。隨著越來越多的財務和個人資訊在線上管理，對複雜密碼和安全儲存方式的需求不斷增加，從而導致了密碼管理器的發展。

主要亮點

  • 隨著雲端應用、行動應用和新技術擴大被引入職場，員工面臨著管理更多密碼的局面。中小型企業在密碼管理方面面臨的困難最大，但資源和法規正在推動大型企業採用單一登入解決方案，使員工能夠以更少的密碼存取更多的應用程式。因此，需要一種能夠有效使用密碼的密碼管理解決方案。
  • 隨著技術使用的增加，在關鍵場景中採用技術的風險也在增加。例如，財務、個人資訊等機密資訊的洩漏、因使用者或密碼外洩而導致核心系統伺服器拒絕服務等，都在推動密碼管理的需求。
  • 多因素身份驗證等先進技術的引入將推動密碼管理的採用。一些密碼管理器支援多因素身份驗證 (MFA)，以更好地保護使用者及其密碼。要在啟用多因素身份驗證的情況下存取您的憑證，攻擊者需要知道您的主密碼並有權存取第二個因素。所有雲端同步密碼管理器以及使用密碼管理器儲存密碼以保護特權或其他敏感帳戶存取的任何其他地方都應啟用多因素身份驗證。
  • 密碼管理應用程式的缺陷對此類解決方案的市場成長和採用提出了挑戰。應用程式管理的多個ID和密碼的存在進一步增加了資料的機密性。
  • 自新冠肺炎疫情爆發以來，影響個人、企業和組織的網路攻擊顯著增加。遠端工作方式、對感染傳播缺乏了解以及日益加劇的社會動盪導致駭客使用多種網路攻擊技術來賺錢。一些受影響的公司正在花錢升級過時的資料和密碼管理系統。預計網路攻擊的威脅在未來仍將持續存在。

密碼管理器市場趨勢

桌面技術類型市場預計將佔據主要市場佔有率

  • 隨著安全威脅、資料外洩和詐騙的增加，BFSI 組織受到越來越多的監管和公眾審查。這使得密碼管理解決方案在 BFSI 領域至關重要。
  • 這些解決方案使金融機構能夠以結構化和集中的方式管理和衡量安全性並識別與使用者存取關鍵系統和應用程式相關的風險。聯邦存款保險公司（FDIC）、聯邦金融機構檢查委員會（FFIEC）等機構制定了統一的核心標準和報告，以促進對金融機構監督的統一性。
  • 此外，金融領域網路犯罪的增加迫使銀行和金融機構加強密碼安全。此外，銀行正與通訊業者合作，打擊銀行業日益嚴重的網路犯罪。 IBM 表示，2023 年製造業是全球各大產業中遭受網路攻擊比例最高的產業，製造業佔所有網路攻擊的近四分之一。緊隨其後的是金融和保險，約佔18%。專業、商業和消費者服務位居第三，佔已通報網路攻擊的 15.4%。
  • 此外，金融服務機構正在投資網路安全解決方案並提高員工的網路安全意識，以確保密碼更加安全。
  • BFSI 部門密切處理高度敏感的資料，包括個人識別資訊和財務記錄。網路犯罪分子可能會洩露這些資料並利用其進行金融詐騙、收益或進行其他邪惡活動以謀取私利。這些因素正在推動銀行和金融領域密碼管理解決方案的成長。

預計北美將佔據較大的市場佔有率

  • 由於美國和加拿大廣泛採用先進技術，預計北美將在密碼管理市場佔據主要市場佔有率。美國社群媒體的高普及率和政府對資料外洩的嚴格監管推動了該地區對密碼管理軟體的需求。我們對行動付款、社交媒體帳戶和其他多個生產帳戶的親和性日益濃厚，因此需要多個易於管理的密碼。此外，密碼管理解決方案不斷受到網路攻擊的威脅，並且傾向於提供高級加密。
  • 該地區網路攻擊的增加進一步促進了市場的成長。此外，新冠疫情使得遠距工作成為常態，大大促進了市場成長。遠端辦公帶來的最大問題與存取安全有關。由於使用者經常安裝核准/盜版的軟體並開啟未知/惡意附件，保護端點免受惡意軟體傳播已成為首要關注的問題。
  • 由於詐騙利用不良的存取管理流程帶來的機會，因此克服這些障礙已成為必要。儘管攻擊者不受地理位置的限制，但針對美國公司的網路攻擊數量達到了歷史最高水準。 IT 管理員需要特權存取管理 (PAM) 解決方案來解決這些問題，而不會影響生產力或增加不必要的複雜性。
  • 美國的密碼外洩事件日益增多，迫使全部區域必須採用密碼管理平台。此外，該地區的合作夥伴關係和業務擴張等策略發展也促進了市場成長率。
  • 此外，產品更新的增加也推動了對密碼管理軟體的需求。例如，隨著機器機密管理市場的成長，一家位於多倫多的企業密碼管理公司宣布推出新的解決方案和收購。

密碼管理器產業概覽

密碼管理市場高度分散，主要參與者包括 LastPass US LP（Goto Group Inc.）、1Password（AgileBits Inc.）、Dashlane Inc.、Keeper Security Inc. 和 Avatier Corporation。市場參與者正在採用夥伴關係、合併、創新、投資和收購等策略來增強其產品供應並獲得永續的競爭優勢。

  • 2024 年 2 月：身分安全領域領導企業之一 1Password 宣布啟動其新的全球合作夥伴計畫。作為此多年舉措的第一階段，合作夥伴將獲得 1Password 不斷擴展的安全解決方案組合、簡化的合作夥伴體驗以及銷售、行銷和支援資源套件，以推動共同發展。
  • 2024 年 2 月 Keeper Security 是一家雲端基礎的、零信任和零知識網路安全軟體供應商，可保護密碼、金鑰、秘密、連線和特權訪問，現已加入亞馬遜網路服務 (AWS) 合作夥伴網路 (APN)。作為 APN 成員，Keeper 加入了遍布 200 多個國家/地區的 130,000 個合作夥伴的全球網路，這些合作夥伴與 AWS 合作提供創新解決方案來解決技術挑戰、贏得交易並為客戶提供價值。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 產業價值鏈分析
  • COVID-19 對密碼管理市場的影響

第5章 市場動態

  • 市場促進因素
    • 近期網路安全風險的增加
  • 市場限制
    • 密碼管理器駭客安全漏洞

第6章 市場細分

  • 按解決方案類型
    • 自助密碼管理
    • 特權使用者密碼管理
  • 依技術類型
    • 桌面
    • 行動裝置
    • 語音密碼重設
  • 按行業
    • BFSI
    • 衛生保健
    • 資訊科技/通訊
    • 其他行業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Lastpass US LP（Goto Group Inc.）
    • 1Password（AgileBits Inc.）
    • Dashlane Inc.
    • Keeper Security Inc.
    • Avatier Corporation
    • Core Security Technologies（Helpsystems LLC）
    • Fastpasscorp A/S
    • Hitachi ID Systems Inc.
    • Microsoft Corporation
    • IBM Corporation
    • Cyberark Software Ltd
    • Trend Micro Inc.
    • EmpowerID Inc.
    • Ivanti
    • Intuitive Security Systems Pty Ltd
    • Steganos Software GmbH
    • AceBIT GmbH
    • Siber Systems Inc.（Roboform）
    • Delinea Inc（Centrify Corp）
    • Zoho Corporation Pvt. Ltd

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 62373

The Password Management Market size is estimated at USD 2.40 billion in 2025, and is expected to reach USD 8.10 billion by 2030, at a CAGR of 27.55% during the forecast period (2025-2030).

Password Management - Market - IMG1

Password management (PM) technologies enable users to reset clients' passwords following an account lockout or when individuals forget their credentials. Additionally, PM tools can synchronize passwords for users across many platforms, enabling users to log into numerous applications using a single password. As more financial and personal information is kept online, the demand for complex passwords and safe means to store them has led to the development of password managers.

Key Highlights

  • As cloud apps, mobile apps, and new technologies are being increasingly integrated into the workplace, many passwords are also being introduced, which employees struggle to keep track of. Small businesses struggle the most with passwords, while due to resources and regulations, larger companies may be more likely to have single sign-on solutions, enabling employees to access more apps with fewer passwords. This calls for password management solutions, which help efficiently utilize passwords.
  • As technology use is increasing, the risks involved in adopting technology in critical scenarios are also on the rise. For instance, sensitive information, such as financial and personal details, breaches, or denial of services by servers on mission-critical systems by the breach of user and password are driving the demand for password management.
  • Deploying advanced technologies such as multi-factor authentication boosts the adoption of password management. Several password managers support multi-factor authentication (MFA) to safeguard users and their passwords better. An attacker would need to know the master password and have access to the second factor to gain access to credentials with multi-factor enabled. Every cloud-sync password manager and any other place where password managers are being used to store passwords, protecting access to privileged or other sensitive accounts, should enable multi-factor authentication.
  • The flaws in password management applications are challenging the market's growth and the adoption of such solutions. A security breach from the perspective of the password manager is expected to be catastrophic compared to a single entity breach, owing to the presence of multiple IDs and passwords managed by applications, which make the data even more sensitive.
  • Since the COVID-19 outbreak, there has been a significant increase in cyberattacks that have had a negative impact on people, companies, and organizations. Due to remote working practices, a lack of knowledge about the outbreak's spread, and increased public anxiety, hackers used numerous cyberattack techniques to make money. Some impacted businesses are spending money to upgrade their outdated data and password management systems. The threat of cyberattacks is anticipated to continue in the coming years.

Password Manager Market Trends

Desktop Technology Type Segment is Expected to Hold Significant Market Share

  • With the increasing number of security threats, data breaches, and frauds, BFSI organizations are under increasing regulatory and public scrutiny. Hence, password management solutions are becoming essential in the BFSI sector.
  • These solutions allow the institutions to manage and measure security and identify the risks associated with the users' access to crucial systems and applications in a structured and centralized way. Agencies, such as the Federal Deposit Insurance Corporation (FDIC) and Federal Financial Institutions Examination Council (FFIEC), have established uniform principal standards and reports for promoting uniformity in the supervision of financial institutions.
  • Further, the increased cybercrimes in financial sectors force banks and financial institutes to enhance their password security. In addition, banks are partnering with telcos to fight growing cybercrimes in the banking sector. According to IBM, in 2023, manufacturing saw the highest share of cyberattacks among the leading industries worldwide. The manufacturing companies encountered nearly a quarter of the total cyberattacks. Finance and insurance organizations followed, with around 18%. Professional, business, and consumer services ranked third, with 15.4% of reported cyberattacks.
  • Further, financial services organizations have been increasing investments in cybersecurity solutions and cybersecurity awareness among employees, owing to the increasing password security it provides.
  • The BFSI sector works closely with highly sensitive data such as personally identifiable information and financial records. Cybercriminals can compromise this data, use it for financial fraud, monetize it, and do other malicious activities for their benefit. Such factors have strongly augmented the growth of password management solutions in the banking and finance sectors.

North America is Expected to Hold Significant Market Share

  • Owing to the high adoption rate of advanced technologies in countries across the United States and Canada, North America is expected to account for a significant market share of the password management market. The high social media penetration and the strict government regulations regarding data breaches in the United States have increased the demand for password management software in this region. The growing affinity toward mobile payments, social media accounts, and several other productional accounts has resulted in the need for multiple passwords, which can be managed easily. Moreover, password management solutions are always under the threat of cyber-attacks, which tend to offer a high level of encryption.
  • The growing number of cyber attacks in the region further contributes to the market growth. Further, the COVID-19 pandemic has made remote working a norm, significantly contributing to the market growth. The most significant difficulties brought on by remote work are those connected to access security. Protecting endpoints against malware propagation has become the primary concern since users frequently install unauthorized/pirated software and open unknown/malicious attachments.
  • Rising to these obstacles becomes necessary as fraudsters utilize the opportunity supplied by the inadequate access management processes. Even though attackers are not geographically limited, the number of cyberattacks against US-based firms is at an all-time high. Privileged access management (PAM) solutions that handle these issues without affecting productivity or adding extra complexity are sought after by IT managers.
  • The growing number of password security breaches in the country has necessitated the deployment of password management platforms across the region. Further, strategic developments such as collaborations and expansions in the region contribute to the market's growth rate.
  • The growing number of product updates is also bolstering the demand for password managers. For instance, a Toronto-based enterprise password management company announced the debut of a new solution and an acquisition, along with growth in the machine secrets management market.

Password Manager Industry Overview

The password management market is highly fragmented, with the presence of major players like LastPass US LP (Goto Group Inc.), 1Password (AgileBits Inc.), Dashlane Inc., Keeper Security Inc., and Avatier Corporation. Players in the market are adopting strategies such as partnerships, mergers, innovations, investments, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • February 2024: 1Password, one of the leaders in identity security, announced the launch of its new global partner program. This multi-year initiative's first phase provides partners access to 1Password's growing security solutions suite, a simplified partner experience, and a toolkit of sales, marketing, and enablement resources to drive mutual growth.
  • February 2024: Keeper Security, a provider of cloud-based zero-trust and zero-knowledge cybersecurity software protecting passwords, passkeys, secrets, connections, and privileged access, partnered with the Amazon Web Services (AWS) Partner Network (APN). As an APN member, Keeper joined a global network of 130,000 partners from more than 200 countries working with AWS to provide innovative solutions, solve technical challenges, win deals, and deliver value to customers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Password Management Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Cybersecurity Risk in the Recent Times
  • 5.2 Market Restraints
    • 5.2.1 Security Flaw Related to Hacking of Password Managers

6 MARKET SEGMENTATION

  • 6.1 By Solution Type
    • 6.1.1 Self-service Password Management
    • 6.1.2 Privileged User Password Management
  • 6.2 By Technology Type
    • 6.2.1 Desktop
    • 6.2.2 Mobile Devices
    • 6.2.3 Voice-enabled Password Reset
  • 6.3 By End-user Vertical
    • 6.3.1 BFSI
    • 6.3.2 Healthcare
    • 6.3.3 IT and Telecommunication
    • 6.3.4 Other End-user Verticals
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Lastpass US LP (Goto Group Inc.)
    • 7.1.2 1Password (AgileBits Inc.)
    • 7.1.3 Dashlane Inc.
    • 7.1.4 Keeper Security Inc.
    • 7.1.5 Avatier Corporation
    • 7.1.6 Core Security Technologies (Helpsystems LLC)
    • 7.1.7 Fastpasscorp A/S
    • 7.1.8 Hitachi ID Systems Inc.
    • 7.1.9 Microsoft Corporation
    • 7.1.10 IBM Corporation
    • 7.1.11 Cyberark Software Ltd
    • 7.1.12 Trend Micro Inc.
    • 7.1.13 EmpowerID Inc.
    • 7.1.14 Ivanti
    • 7.1.15 Intuitive Security Systems Pty Ltd
    • 7.1.16 Steganos Software GmbH
    • 7.1.17 AceBIT GmbH
    • 7.1.18 Siber Systems Inc. (Roboform)
    • 7.1.19 Delinea Inc (Centrify Corp)
    • 7.1.20 Zoho Corporation Pvt. Ltd

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS