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市場調查報告書
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1524109

拉力運動騎乘裝備：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）

Rally Sport Riding Gear - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

拉力運動騎乘裝備市場規模預計到 2024 年為 34.3 億美元，到 2029 年達到 49.7 億美元，在預測期內（2024-2029 年）複合年成長率為 7.60%。

拉力運動騎乘裝備市場

近年來，拉力運動騎乘裝備市場經歷了穩定成長和不斷變化的趨勢。隨著參與馬達賽車運動的愛好者數量不斷增加，對專用為拉力運動活動設計的高品質騎乘裝備的需求也不斷成長。製造商專注於開發更安全、更耐用、更舒適且融入時尚設計的創新產品。

主要亮點

  • 此外，智慧感測器和通訊系統等先進技術被整合到騎行裝備中，進一步增強了其吸引力。總體而言，隨著拉力運動的受歡迎程度持續成長，拉力運動騎乘裝備市場有望持續擴張。

拉力運動騎乘裝備市場趨勢

二輪車市場在預測期內將成長

馬達拉力賽因其獨特的冒險、技巧和耐力的結合而迅速流行起來。摩托車馬達運動的發展也得益於越野賽車所帶來的冒險和探索感等因素，它吸引了廣泛的人群。

此外，技術進步對馬達拉力賽的普及也扮演重要角色。配備先進導航系統的專用越野馬達的開發使騎士能夠應對更困難的地形。

市場上有各種專用的設備，旨在保護騎士免受越野賽車帶來的挑戰。從安全帽到防護衣再到導航輔助設備，拉力馬達防護工具市場是確保騎士安全和表現的關鍵要素。

技術創新在推動拉力運動騎乘裝備市場方面發揮關鍵作用，為騎士提供了更高的安全性、性能和舒適度。拉力運動騎乘裝備中先進技術的整合已經改變了該行業，並繼續塑造其未來。推動市場的關鍵創新包括：

製造商開發創新的衝擊保護系統，以最大限度地減少事故和跌倒造成的傷害。這些系統採用先進材料，如高密度發泡體、凝膠和氣室，策略性地放置在齒輪的關鍵區域，以提供有效的減震效果並降低碰撞傷害的風險。

輕量、高強度材料的使用正在徹底改變拉力運動騎乘裝備。防彈尼龍、Cordura 和 Kevlar 等高級紡織品重量輕，但具有卓越的耐用性、耐磨性和撕裂強度。這使得騎士可以享受更多的行動自由，而不會影響安全。

拉力賽涉及體力消耗很大的活動，因此汗水和熱量往往會積聚在裝備內部。為了解決這個問題，製造商正在採用通風和透氣技術。精心佈置的通風口、網狀面板和吸濕排汗材質可改善氣流並散熱，幫助騎士在激烈的騎乘過程中保持涼爽舒適。

整合式通訊系統在拉力賽中發揮著重要作用，車手、車隊和支援人員之間的合作至關重要。整合式通訊系統包括支援藍牙的對講機、頭盔式揚聲器和麥克風，使騎士能夠相互通訊並接收來自團隊的指令和更新，而不會影響安全。

拉力運動騎乘裝備融合了連接性和物聯網 (IoT) 功能。內建感測器的裝備可以監測心率、體溫和衝擊力等重要資料，還可以偵測碰撞和異常運動。這些資料可以發送到外部設備或智慧型手機應用程式，以提供即時回饋、效能分析和安全警報。

拉力賽經常在各種天氣條件下舉行，從酷暑到大雨和極冷。技術的進步促進了具有天氣適應功能的裝備的發展。裝備配備可拆卸或可調節的襯墊、防水膜和隔熱層，讓騎士可以根據天氣條件訂製裝備，確保最佳的舒適度和保護。

人們正在研究擴增實境(AR)抬頭顯示器(HUD) 技術，以便為騎士提供即時訊息，而無需將視線從路面上移開。頭盔式顯示器或透明護目鏡可以疊加導航資料、速度、單圈時間和其他重要訊息，以增強情境察覺並提高性能。

能源採集技術：能源採集技術整合到拉力運動騎乘裝備中，為各種整合系統提供動力。騎手運動產生的動能電池板可以發電，為通訊追蹤器充電，甚至在極冷的條件下為暖氣設備供電。

這些創新為騎士提供了更高的安全性、舒適性和性能，從而推動拉力運動騎乘裝備市場的發展。隨著技術的不斷進步，我們預計拉力運動騎乘裝備產業將進一步發展，讓騎士能夠獲得最先進的裝備，以滿足他們不斷變化的需求。

歐洲是拉力運動騎乘裝備最大的市場

歐洲被認為是拉力運動騎乘裝備的最大市場。該地區擁有濃厚的馬達文化，包括大量的拉力賽車賽事和許多熱情的車手。有幾個因素使歐洲在拉力運動騎乘裝備市場中脫穎而出：

  • 歐洲擁有豐富的拉力賽歷史和傳統，擁有世界拉力錦標賽（WRC）以及各種國內和國際拉力賽等著名賽事。這種悠久的馬達文化在職業賽車手、業餘車手和馬達愛好者中創造了對高品質拉力運動騎乘裝備的強烈需求。
  • 在歐洲，拉力賽賽事的參與程度很高，有國內外車手參加。拉力賽的普及增加了對滿足騎士安全要求和性能期望的專用裝備的需求。這推動了該地區拉力運動騎乘裝備市場的成長。
  • 歐洲擁有許多著名的馬達製造商、賽車隊和裝備供應商。該地區強大的馬達產業支持拉力運動騎乘裝備的開發、生產和分銷。廣泛的齒輪選擇，包括高性能和技術先進的產品，正在促進歐洲市場的成長。
  • 歐洲對於馬達活動有嚴格的安全法規和標準。拉力運動騎乘裝備必須符合這些規定，並且通常需要特定的安全功能和認證。對騎士安全的關注增加了對高品質騎乘裝備的需求，這些裝備必須提供足夠的保護並滿足所需的安全標準。
  • 歐洲擁有充滿活力的騎士社群和各種組織和參加拉力賽車活動的馬達俱樂部。這些社區和俱樂部在普及這項運動和相關裝備方面發揮著重要作用。他們為拉力運動騎乘裝備提供了強大的消費群，並透過積極參與和支持為市場成長做出貢獻。
  • 歐洲相對穩定繁榮的經濟為拉力運動騎乘裝備市場提供了有利的環境。消費者的購買力加上對馬達的熱情，使他們能夠投資於優質的騎乘裝備。願意花錢購買高級產品的富人的存在正在支持歐洲市場的成長。
  • 歐洲以其汽車和馬達工程專業知識而聞名。該地區的製造商和供應商不斷努力提高拉力運動騎乘裝備的性能、功能和安全性。對創新和產品開發的關注正在推動市場向前發展，並吸引尋求拉力賽車尖端裝備的車手。
  • 濃厚的拉力賽車文化、高參與度、發達的馬達產業、嚴格的安全法規、活躍的車手社群、有利的經濟狀況以及對性能和創新的關注，使歐洲成為拉力運動騎乘裝備的最大供應商之一。由於歐洲騎士對高品質、技術先進的裝備的需求仍然強勁，預計該地區的市場主導地位將繼續下去。

拉力運動騎乘裝備產業概況

拉力運動騎乘裝備市場是一個分散的市場，有以下參與者：包括 Alpinestars、AGV Sports、Bell 頭盔、FLY Racing 等。

  • 2023 年 11 月，Leatt Corporation 宣布推出一款新的冒險 (ADV) 裝備系列，專為在所有天氣和地形下騎行而設計。
  • 2022 年 5 月，皇家恩菲爾德與 Alpinestars 合作開發適合印度騎乘條件的新型騎乘服和裝備。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 調查先決條件
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場促進因素
    • 拉力賽越來越受歡迎
    • 重視騎士安全
  • 市場限制因素
    • 目標市場有限
  • 波特五力分析
    • 新進入者的威脅
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 類型
    • 保護
    • 不保護
  • 拉力賽車類型
    • 摩托車
    • 車
    • 卡車
  • 地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 韓國
      • 其他亞太地區
    • 世界其他地區
      • 南美洲
      • 中東/非洲

第6章 競爭狀況

  • 供應商市場佔有率
  • 公司簡介
    • Alpinestars SPA
    • AGVSport
    • FLY Racing Jackets
    • Klim Technical Riding Gear
    • Kushitani Hamamatsu
    • Ride Icon
    • Spartan Pro Gear Co.
    • HKM Sports Equipment GmbH
    • Bell Helmets
    • Fox Racing Inc.

第7章 市場機會及未來趨勢

  • 技術整合和智慧功能
  • 電子商務與網路零售通路
簡介目錄
Product Code: 69984

The Rally Sport Riding Gear Market size is estimated at USD 3.43 billion in 2024, and is expected to reach USD 4.97 billion by 2029, growing at a CAGR of 7.60% during the forecast period (2024-2029).

Rally Sport Riding Gear - Market

The rally sport riding gear market is experiencing steady growth and evolving trends in recent years. With an increasing number of enthusiasts participating in off-road motorsports, there is a rising demand for high-quality riding gear designed specifically for rally sports activities. Manufacturers are focusing on developing innovative products that offer enhanced safety, durability, and comfort while also incorporating stylish designs.

Key Highlights

  • Additionally, the market is witnessing the integration of advanced technologies, such as smart sensors and communication systems, into riding gear, further augmenting its appeal. Overall, the Rally Sport Riding Gear market is poised for continued expansion as the popularity of rally sports continues to rise.

Rally Sport Riding Gear Market Trends

Motorcycle Segment Set to Grow During The Forecast Period

Rally motorcycle sports have witnessed a significant surge in popularity due to their unique combination of adventure, skill, and endurance. The growth of rally motorcycle sports can also be attributed to several factors including, the sense of adventure and exploration associated with off-road racing appeals to a broad audience.

Moreover, advancements in technology have played a crucial role in popularizing rally motorcycle racing. The development of specialized off-road motorcycles equipped with advanced navigation systems has allowed riders to tackle even more challenging terrains.

Market includes a wide range of specialized equipment designed to protect riders from the challenges posed by off-road racing. From helmets to body armor and navigation aids, the rally motorcycle protective gear market has become a critical component in ensuring rider safety and performance.

Technological innovations play a significant role in driving the rally sport riding gear market, providing riders with enhanced safety, performance, and comfort. The integration of advanced technologies in rally sport riding gear has transformed the industry and continues to shape its future. Some key technological innovations driving the market include:

Manufacturers are developing innovative impact protection systems to minimize injuries during accidents or falls. These systems utilize advanced materials such as high-density foam, gel, or air chambers strategically placed in critical areas of the gear, providing effective shock absorption and reducing the risk of impact-related injuries.

The use of lightweight yet high-strength materials is revolutionizing rally sport riding gear. Advanced textiles, such as ballistic nylon, Cordura, or Kevlar, offer exceptional durability, abrasion resistance, and tear strength while maintaining a lightweight profile. This allows riders to enjoy greater freedom of movement without compromising safety.

Rally racing involves physically demanding activities that can cause perspiration and heat build-up inside the gear. To address this, manufacturers are incorporating ventilation and breathability technologies. Strategically placed vents, mesh panels, and moisture-wicking fabrics help improve airflow, dissipate heat, and keep riders cool and comfortable during intense riding sessions.

Integrated communication systems play a crucial role in rally racing, where coordination between riders, teams, and support staff is essential. Integrated communication systems, including Bluetooth-enabled intercoms, helmet-mounted speakers, and microphones, allow riders to communicate with each other and receive instructions or updates from the team without compromising safety.

Rally sport riding gear is embracing connectivity and Internet of Things (IoT) features. Gear with built-in sensors can monitor vital data such as heart rate, body temperature, and impact forces and even detect crashes or abnormal movements. This data can be transmitted to external devices or smartphone apps, providing real-time feedback, performance analysis, and safety alerts.

Rally racing often takes place in diverse weather conditions, from scorching heat to heavy rain or extreme cold. Technological advancements have led to the development of gear with weather-adaptability features. Gear equipped with removable or adjustable liners, waterproof membranes, and insulation layers allows riders to customize their gear according to weather conditions, ensuring optimal comfort and protection.

Augmented reality (AR) and heads-up displays (HUD)technologies are being explored to provide riders with real-time information without taking their eyes off the road. Helmet-mounted displays or transparent visors can overlay navigational data, speed, lap times, or other essential information, enhancing situational awareness and improving performance.

Energy Harvesting Technologies: Energy harvesting technologies are being incorporated into rally sport-riding gear to power various integrated systems. Kinetic energy from rider movements or solar panels embedded in the gear can generate electricity to charge communication devices GPS trackers, or even provide power for heating elements in extreme cold conditions.

These technological innovations are driving the rally sport riding gear market by offering riders improved safety, comfort, and performance capabilities. As technology continues to advance, we can expect further developments in the rally sport riding gear industry, ensuring that riders have access to state-of-the-art gear that meets their evolving needs.

Europe Is The Largest Market For Rally Sport Riding Gears

Europe is recognized as the largest market for rally sport riding gear. The region has a robust motorsport culture, including a strong presence of rally racing events and a significant number of enthusiastic riders. Several factors contribute to Europe's prominence in the rally sport riding gear market:

  • Europe has a rich history and tradition of rally racing, with prestigious events such as the World Rally Championship (WRC) and various national and international rally competitions. This long-standing motorsport culture has created a strong demand for high-quality rally sport riding gear among professional racers, amateur riders, and motorsport enthusiasts.
  • Europe witnesses high participation levels in rally racing events, attracting both local and international riders. The popularity of rally racing drives the demand for specialized gear that meets the safety requirements and performance expectations of riders. This, in turn, fuels the growth of the rally sport riding gear market in the region.
  • Europe is home to many renowned motorsport manufacturers, racing teams, and gear suppliers. The region's strong motorsport industry supports the development, production, and distribution of rally sport riding gear. The availability of a wide range of gear options, including high-performance and technologically advanced products, contributes to the market's growth in Europe.
  • Europe has stringent safety regulations and standards for motorsport activities. Rally sport riding gear must comply with these regulations, which often mandate specific safety features and certifications. The focus on rider safety drives the demand for quality riding gear that provides adequate protection and meets the necessary safety standards.
  • Europe has a vibrant rider community and various motorcycle clubs that organize and participate in rally racing events. These communities and clubs play a significant role in promoting the sport and the associated gear. They provide a strong consumer base for rally sport riding gear and contribute to the market's growth through their active engagement and advocacy.
  • Europe's relatively stable and prosperous economies create a conducive environment for the rally sport-riding gear market. The purchasing power of consumers, combined with their passion for motorsports, allows them to invest in high-quality riding gear. The presence of affluent customers willing to spend on premium products supports the growth of the market in Europe.
  • Europe is known for its automotive and motorsport engineering expertise. The region's manufacturers and suppliers continuously strive to improve the performance, functionality, and safety aspects of rally sport riding gear. This focus on innovation and product development drives the market forward, attracting riders who seek cutting-edge gear for their rally racing pursuits.
  • The combination of a strong rally racing culture, high participation levels, a well-developed motorsport industry, stringent safety regulations, active rider communities, favorable economic conditions, and a focus on performance and innovation positions Europe as the largest market for rally sport riding gear. The region's dominance in the market is expected to continue as the demand for high-quality and technologically advanced gear remains strong among riders in Europe.

Rally Sport Riding Gear Industry Overview

The market for Rally Sport Riding Gear is a fragmented one with players such as Alpinestars, AGV Sports, Bell Helmets, FLY Racing , etc. dominating the market. Design innovation and investment in safety features is a prominent strategy adopted by majority of players in the market. Players also sponsors professiona drivers and teams as a medium to market their products. For instance,

  • In November 2023, Leatt Corporation announced the launched of its new line of Adventure (ADV) gear designed for motorcycle while riding in all weather conditions and terrains.
  • In May 2022, Royal Enfield partnered with Alpinestars for a new range of riding apparel and gear that will improve both their quality and suitability for Indian riding conditions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Popularity of Rally Racing
    • 4.1.2 Emphasis on Rider Safety
  • 4.2 Market Restraints
    • 4.2.1 Limited Target Market
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Protection
    • 5.1.2 Non-Protection
  • 5.2 Rally Vehicle Type
    • 5.2.1 Motorcycles
    • 5.2.2 Cars
    • 5.2.3 Trucks
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States Of America
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share**
  • 6.2 Company Profiles*
    • 6.2.1 Alpinestars SPA
    • 6.2.2 AGVSport
    • 6.2.3 FLY Racing Jackets
    • 6.2.4 Klim Technical Riding Gear
    • 6.2.5 Kushitani Hamamatsu
    • 6.2.6 Ride Icon
    • 6.2.7 Spartan Pro Gear Co.
    • 6.2.8 HKM Sports Equipment GmbH
    • 6.2.9 Bell Helmets
    • 6.2.10 Fox Racing Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Technological Integration and Smart Features
  • 7.2 E-commerce and Online Retail Channels