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1445878

透明顯示器 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029）

Transparent Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年透明顯示器市場規模預計為33.1億美元，預計到2029年將達到159億美元，在預測期內（2024-2029年）CAGR為36.86%。

透明顯示器-市場

對智慧眼鏡和頭戴式顯示器等產品的需求不斷成長，以及廣告行業中透明顯示器的日益普及，預計將推動對透明顯示器的需求。

主要亮點

  • 多年來，在技術進步的幫助下，顯示器和顯示技術不斷發展，以提供更高的解析度和更低的功耗。電子電路中奈米粒子和透明感測器的進步促進了透明顯示器市場的發展。目前，以對消費者更具互動性的軟性顯示器取代硬質方形面板的開發工作正在取得進展。這為透明顯示市場的成長提供了巨大的機會。
  • 近年來，OLED已成為透明顯示技術中用量最大的顯示面板。實際的OLED材料是透明的，因此可以製造透明OLED。這使得多家顯示器製造商能夠採用OLED來開發和製造OLED顯示器。考慮到其帶來的好處，許多廠商開始大力投資OLED相關的研發。由於頭戴式顯示器 (HMD) 供應商對這些透明顯示器的需求不斷增加，OLED 透明顯示器正在滲透市場。
  • 根據英特爾公司的研究，AR/VR市場的營收機會依然強勁，2021年耳機硬體銷售額將超過450億美元。此外，2021年硬體銷量將超過800億台，比預期的94億台大幅成長在此期間出售。由於顯示在AR/VR產業中發揮重要作用，這種趨勢的持續預計將為透明顯示廠商創造更多成長機會。
  • 此外，HUD 中的透明顯示器也受到國防部門的強烈關注。國防承包商和武裝部隊正計劃透過創新解決方案對其目前的 HUD 系統進行現代化改造。將夜視整合到 HUD 中可提供真實且全面的培訓體驗，預計這將是可能對市場成長產生正面影響的主要因素之一。
  • 然而，高昂的初始成本以及低消費者滲透率對所研究的市場產生了很大影響。由於印度、中國、巴西等一些最大市場的大多數客戶對價格敏感，因此與透明顯示器相關的高成本標籤可能會阻礙預測期內市場的成長。
  • 隨著COVID-19大流行的爆發，由於製造所需原料的供應中斷，透明顯示器市場的生產和研發活動受到干擾。然而，隨著情況恢復正常，各行業的活動恢復到疫情前的水平，預計市場將為供應商提供成長機會。

透明顯示器市場趨勢

汽車產業將佔據重要市場佔有率

  • 人們普遍認為，由於自動駕駛、擴增實境和巨量資料等新時代技術的快速發展，全球汽車產業正處於製造、銷售和整體商業模式巨大變革的風口浪尖。因此，由於這些技術的進步，汽車產業的輔助垂直產業正在發生根本性的轉變。
  • 在設計車輛時，製造商必須確保駕駛員接收到重要訊息，而不會不必要地分散他們對前方道路的注意力。透過軟性 OLED 顯示螢幕，革命性的汽車平視顯示器 (HUD) 已成為可能。透明顯示器建立在薄塑膠基板上，可整合到車輛的擋風玻璃中，以增加駕駛員友好的功能，而無需增加額外的重量。它還可以在製造過程中自訂任何顏色和形狀部分。
  • 透明顯示器在汽車 HUD、車速表、轉速表和導航系統顯示器中越來越受歡迎。這些顯示器未來在交通運輸行業的應用預計也將出現在智慧窗戶和擋風玻璃中。例如，深圳NSE電子提供的透明汽車後窗LED顯示器是一種車載攜帶式LED顯示器。透明LED螢幕在顯示內容方面比傳統LED螢幕更具創意。當車輛在道路上行駛時，廣告可能會受到讚賞。它不會阻擋光線或兩側的視野，讓駕駛者能夠透過玻璃看到東西。
  • 考慮到相關的好處，領先的顯示器供應商正在增加開發創新解決方案的投資。例如，2021 年 9 月，全球領先的顯示技術創新者 LG Display 在德國慕尼黑舉行的 2021 年國際汽車展 (IAA) 上展示了其最新最先進的透明 OLED 技術，與世界各地合作-領先的材料科學和智慧玻璃技術公司。
  • 隨著世界各地汽車銷量的增加，以及汽車產量在疫情造成的挫折後增加，預計汽車產業將推動對透明顯示器的需求。根據OICA統計，全球汽車產量從2020年的7,800萬輛增加至2021年的8,000萬輛，乘用車銷售量從2020年的5,390萬輛增加至2021年的5,640萬輛。

亞太地區將顯著成長

  • 預計亞太地區各種最終用戶對透明顯示器的需求將會增加，例如汽車中，這些顯示器用作擋風玻璃；零售商店中，這些引人注目的顯示器用於更好的廣告等。
  • 隨著汽車製造商擴大將先進功能融入汽車中，汽車行業（尤其是電動車）的成長預計將為透明顯示市場創造有利的市場前景。中國作為最大的電動車製造商，預計仍將是透明顯示器的主要需求驅動力。
  • 根據中國汽車工業協會的數據，2021年，中國是領先的電動車製造商，保有量約290萬輛。此外，中國還生產了60.1萬輛插電式混合動力汽車。
  • 此外，交通運輸業的成長，特別是在中國、台灣和印度等國家，透明顯示器擴大被用作數位標牌，預計廣告牌將繼續成為透明顯示器的主要需求驅動力。例如，2021 年 5 月，全自動地鐵成都地鐵 9 號線採用了開放式駕駛艙和 LUMINEQ 玻璃內顯示器。
  • 區域公司正在探索各種應用領域的機會，以擴大其影響力。目前主要致力於研發活動，以促進透明顯示器新用例的開發，並與經銷商和顯示器製造商建立合作夥伴關係。數位解決方案在各個最終用戶產業的滲透率不斷提高，預計將進一步支持未來幾年所研究市場的成長。

透明顯示行業概況

由於參與者有限，透明顯示市場競爭激烈，其中大多數在全球運作並擁有強大的市場影響力。為了獲得競爭優勢，供應商越來越注重開發創新解決方案並建立強大的供應鏈。透明顯示器市場的一些主要參與者包括 LG 電子、松下公司、三星電子、Planar Systems Inc. 和 TDK Corporation 等。

  • 2022 年 6 月 - LG Display 宣布與韓國麵包店 Paris Baguette 合作安裝 38 個透明 OLED 顯示螢幕，用作數字標牌。據該公司稱，這是在單一地點部署的透明顯示器數量最多的一次。
  • 2022 年 6 月 - 領先的廣播服務供應商 SBS 在最近的兩場廣播中展示了 OLED 的新特性，這些新特性在傳統顯示器中從未見過。該電視台透過透明OLED顯示器展示了青瓦台開幕式、青瓦台介紹、股票市場等各種內容。

額外的好處：

  • Excel 格式的市場估算 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章：簡介

  • 研究假設和市場定義
  • 研究範圍

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 買家的議價能力
    • 供應商的議價能力
    • 替代產品的威脅
    • 競爭激烈程度
  • 產業價值鏈分析
  • 評估 COVID-19 對市場的影響

第 5 章：市場動態

  • 市場促進因素
    • 汽車市場對先進顯示器的需求不斷增加
    • 擴增實境和虛擬實境的成長
  • 市場限制
    • 在消費性產品中部署成本高昂

第 6 章：市場區隔

  • 依技術
    • 液晶顯示器
    • 有機發光二極體
    • 其他
  • 依最終用戶垂直領域
    • 零售
    • 消費性電子產品
    • 汽車
    • 航太和國防
    • 其他最終用戶垂直領域
  • 依地理
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 歐洲其他地區
    • 亞太
      • 中國
      • 日本
      • 印度
      • 韓國
      • 亞太其他地區
    • 世界其他地區
      • 拉丁美洲
      • 中東和非洲

第 7 章：競爭格局

  • 公司簡介
    • Planar Systems Inc.
    • Samsung Electroonics Co. Ltd.
    • LG Electronics Co. Ltd.
    • Panasonic Corporation
    • Pro Display
    • Crystal Display Systems Ltd.
    • MMT GmbH & Co. KG
    • Nexnovo Technology Co. Ltd
    • 2Point0 Concepts
    • TDK Corporation

第 8 章：投資分析

第 9 章：未來趨勢

簡介目錄
Product Code: 61427

The Transparent Display Market size is estimated at USD 3.31 billion in 2024, and is expected to reach USD 15.90 billion by 2029, growing at a CAGR of 36.86% during the forecast period (2024-2029).

Transparent Display - Market

The increasing demand for products such as smart glasses, and HMDs, along with the growing adoption of transparent displays in the advertising industry, are expected to drive the demand for transparent displays.

Key Highlights

  • Displays and display technologies have evolved over the years, aided by technological advancements, to deliver higher resolution and lower power consumption. The advances in nanoparticles and transparent sensors in the electronic circuit have enabled the progression of the transparent display market. Currently, development is progressing on replacing hard, square panels with flexible displays that are more interactive to the consumer. This has provided a substantial opportunity for the transparent display market to grow.
  • In recent years, OLEDs have become the largest used display panels for transparent display technology. The actual OLED materials are transparent, and it is possible to fabricate transparent OLEDs. This has enabled several display manufacturers to adopt OLEDs to develop and manufacture OLED displays. Considering the benefits, many vendors have started investing heavily in R&D related to OLED. OLED transparent displays are penetrating the market due to increasing demand for these transparent displays from head-mounted display (HMD) vendors.
  • According to a study by Intel Corporation, the revenue opportunity of the AR/VR market remains strong, and it exceeded USD 45 billion in headset hardware sales in 2021. Further, hardware exceeded 80 billion units in 2021, up significantly from 9.4 billion units estimated to be sold in the intervening period. As display plays an important role in the AR/VR industry, the continuation of such trends is expected to create more growth opportunities for transparent display vendors.
  • Furthermore, transparent displays in HUDs are also gaining strong traction from the defense sector. Defense contractors and armed forces are planning to modernize their current HUD systems with innovative solutions. The integration of night vision in HUDs provides a realistic and holistic training experience, which is expected to be one of the major factors likely to impact the market growth positively.
  • However, the high initial cost involved, along with low consumer penetration, has a high impact on the studied market. As a majority of customers across some of the biggest markets, such as India, China, Brazil, etc., are price sensitive, the high-cost tag associated with the transparent displays may hinder the market's growth during the forecast period.
  • With the outbreak of the COVID-19 pandemic, the market for transparent displays had witnessed disturbances in the production and research and development activities, owing to the disruption in the supply of the raw materials required to manufacture. However, with the condition returning back to normal with activities across various sectors resuming to pre-pandemic levels, the market is expected to offer growth opportunities to the vendors.

Transparent Display Market Trends

Automotive Sector to hold a Significant Market Share

  • The global automotive industry is primarily believed to be on the cusp of tremendous change in manufacturing, sales, and the overall business model, owing to the rapid advances in new-age technologies, such as autonomous driving, augmented reality, and big data. Consequently, the automotive industry's ancillary verticals are fundamentally transforming due to these technological enhancements.
  • While designing vehicles, manufacturers must ensure drivers receive essential information without unnecessarily distracting them from the road ahead. With a flexible OLED display, it has become possible through a revolutionary automotive heads-up display (HUD). Built on a thin plastic substrate, the transparent display can be integrated into the vehicle's windshield to add driver-friendly functionality without adding additional weight. It can also be customized with any color and shape segment during manufacturing.
  • Transparent displays have become increasingly popular for automotive HUDs, speedometers, tachometers, and navigation system displays. The future applications of these displays in the transportation industry are also anticipated to be seen in smart windows and windscreens. For instance, Shenzhen NSE Electronics Co. Ltd offers a transparent car back window LED display is an in-vehicle Portable LED Sign. The transparent LED screen is more creative in displaying content than traditional LED screens. As the vehicle moves on the road, the advertising will be appreciated potentially. It will not block out light or the view on both sides, allowing the driver to see through the glass.
  • Considering the benefits associated, leading display providers are increasing their investment in developing innovative solutions. For instance, in September 2021, LG Display, the world's leading innovator of display technologies, showcased its latest state-of-the-art Transparent OLED technology at the International Motor Show (IAA) 2021 held in Munich, Germany, in collaboration with world-leading material science and smart glass technology company.
  • With the sales of automobiles set to increase across various parts of the world, and the production of the vehicles increasing after the set back created by the pandemic, the automotive sector is expected to drive the demand for transparent displays. According to OICA, the global production of automobiles had increased from 78 million in 2020 to 80 million in 2021, while the sales of passenger cars increased from 53.9 million in 2020 to 56.4 million in 2021.

Asia-Pacific to Account for a Significant Growth Rate

  • Asia-Pacific is expected to witness an increase in demand for transparent displays in various end users, such as automotive, where these displays are used as a windshield, retail shops, where these eye-catching displays are used for better advertisements, etc.
  • The growth of the automotive sector, especially the electric vehicle, is expected to create a favorable market scenario for the transparent display market as automotive manufacturers are increasingly incorporating advanced features into automobiles. China, the largest EV maker, is expected to remain a major demand driver for transparent displays.
  • According to the China Association of Automobile Manufacturers, in 2021, China was the leading electric vehicle manufacturer, with about 2.9 million vehicles. Additionally, China also produced 601,000 plug-in hybrid electric vehicles.
  • Furthermore, the growth of the transportation sector, especially in the countries such as China, Taiwan, and India, wherein transparent displays are increasingly being adopted as digital signage, and advertising boards are expected to continue to be the major demand drivers for transparent displays. For instance, in May 2021, the Chengdu metro, a fully automated metro, adopted an open cockpit and LUMINEQ in-glass display in its line 9.
  • The regional companies are exploring opportunities across various applications to expand their reach. The major efforts are being made in research and development activities to facilitate the development of new use cases of the transparent display, establishing partnerships with distributors and display manufacturers. The increasing penetration of digital solutions across various end-user industries is further expected to support the growth of the studied market in the coming years.

Transparent Display Industry Overview

The Transparent Display market is competitive owing to the presence of limited players, most of whom operates globally and has a strong market presence. To gain a competitive advantage, the vendors are increasingly focusing on developing innovative solutions and establishing a robust supply chain. Some of the major players in the transparent display market are LG Electronics, Panasonic Corporation, Samsung Electronics, Planar Systems Inc., and TDK Corporation, among others.

  • June 2022 - LG Display announced that it has collaborated with Korea-based bakery Paris Baguette to install 38 transparent OLED displays for use as digital signage. According to the company, this was the largest number of transparent displays deployed at a single site.
  • June 2022 - SBS, a leading broadcast service provider, unveiled OLED's new aspects that have not been seen in a conventional display on two recent broadcasts. The broadcaster showcased various content such as the Cheongwadae(Blue House) opening inauguration ceremony, presidential office introduction, and stock market through a Transparent OLED display.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Advanced Displays in the Automotive market
    • 5.1.2 Growth of Augmented and Virtual Reality
  • 5.2 Market Restraints
    • 5.2.1 Expensive to Deploy in Consumer Products

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 LCD
    • 6.1.2 OLED
    • 6.1.3 Others
  • 6.2 By End-user Vertical
    • 6.2.1 Retail
    • 6.2.2 Consumer Electronics
    • 6.2.3 Automotive
    • 6.2.4 Aerospace and Defense
    • 6.2.5 Other End-user Verticals
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 South Korea
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Rest of the World
      • 6.3.4.1 Latin America
      • 6.3.4.2 Middle-East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Planar Systems Inc.
    • 7.1.2 Samsung Electroonics Co. Ltd.
    • 7.1.3 LG Electronics Co. Ltd.
    • 7.1.4 Panasonic Corporation
    • 7.1.5 Pro Display
    • 7.1.6 Crystal Display Systems Ltd.
    • 7.1.7 MMT GmbH & Co. KG
    • 7.1.8 Nexnovo Technology Co. Ltd
    • 7.1.9 2Point0 Concepts
    • 7.1.10 TDK Corporation

8 INVESTMENT ANALYSIS

9 FUTURE TRENDS