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市場調查報告書
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1443931

行銷分析市場：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

The Marketing Analytics Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

行銷分析市場規模預計到 2024 年為 63.1 億美元，預計到 2029 年將達到 115.4 億美元，預測期內（2024-2029 年）年複合成長率為 12.84%。

分析市場

行銷分析解決方案使社群媒體負責人和 SEO 經理等相關人員能夠衡量、管理和分析 Google AdWords 和 Facebook Ads 等平台上的行銷宣傳活動績效，以幫助他們實現目標，並幫助最大限度地降低成本。

主要亮點

  • 行銷分析使公司能夠更好地了解其行銷宣傳活動的績效，並對哪些應用程式提供最高回報進行比較分析。這是透過衡量關鍵業務指標（例如行銷歸因、整體行銷成效和投資收益(ROI)）來完成的。
  • 由於更好的功能和成本效益等優勢，雲端基礎的行銷分析軟體越來越受歡迎。這導致 Oracle Corporation 和 Adob​​e Inc. 等服務供應商向負責人提供雲端分析解決方案。
  • 在人工智慧 (AI) 和機器學習 (ML) 的發展的推動下，即時智慧和預測個人化預計將成為預測期內使用行銷分析解決方案的最顯著優勢。我做到了。
  • 高實施成本和系統整合問題是阻礙行銷分析軟體發展的重大限制。
  • COVID-19 大流行的爆發使個人使用各種數位平台進行購買的行為發生了模式轉移。廣告公司擴大採用數位行銷技術，為出版商提供先進的廣告功能。

行銷分析軟體市場趨勢

雲端基礎的成長

  • 許多中小型企業喜歡使用雲端部署策略，因為他們可以在不改變當前IT基礎設施基礎架構的情況下使用行銷分析工具。此外，雲端採用調查方法可讓公司根據行銷團隊的需求使用公共雲端、私有雲端或混合雲端。
  • 混合雲端和多重雲端架構的使用不斷增加，推動了雲端系統管理市場的需求，架構能夠實現跨雲端、本地和邊緣環境的一致建置和操作。雲端極大地支持了數位最佳化和轉型工作。
  • 此外，公司還投資結構化創新計劃，以實現成長目標、響應市場狀況並快速執行數位轉型活動。例如，業界領先的混合雲端容器技術Red Hat OpenShift就是由IBM創造的。紅帽 OpenShift 使用戶能夠在任何地方從任何雲端建立和使用雲端服務。
  • 銀行和金融機構可透過採用按需可擴展基礎設施服務、適當的資料和儲存管理、採用計量收費模式的支援 SDI 的私有雲端基礎設施、人工智慧主導的雲端管理以及敏捷的營運解決方案而受益匪淺。可以從中受益。他們的雲採用之旅。
  • 此外，雲端基礎的行銷分析軟體為資料分析提供了更大的擴充性和彈性，推動了此類軟體的市場成長。

北美佔主要佔有率

  • 在創新的推動下，北美預計將主導行銷自動化軟體市場。大多數全球主要供應商都位於該地區。對行銷服務的投資增加和社交媒體的大量存在使該國成為所研究市場的盈利基地。
  • 此外，一些關鍵因素，例如 SaaS 雲端服務的採用增加、資料整合服務需求的增加以及 5G 網路覆蓋範圍的擴大，預計將為所研究的區域市場提供巨大的空間。
  • 此外，對數位行銷的需求不斷成長，以及將機器學習（自然語言處理）和資料雲等先進技術融入行銷實踐的需求不斷成長，是推動北美地區市場成長的關鍵因素之一。 。
  • 隨著越來越多的零售商意識到使用 BI 和分析平台及服務的巨大好處，美國零售行銷分析解決方案的採用率正在增加。推動該地區零售行銷分析市場的關鍵因素是網路購物的成長、社交媒體的使用、巨量資料的持續成長以及方便客戶購物的智慧型手機的普及。

行銷分析軟體產業概述

行銷分析市場競爭激烈，由幾個主要企業組成。目前，就市場佔有率而言，少數大型競爭對手控制著大部分市場。這些重要的市場參與企業專注於擴大消費群。

2022 年 3 月，微軟公司宣布全面發布 Azure 健康數據服務，並對 Microsoft Cloud for Healthcare 進行改進，推動醫療保健和生命科學領域的雲端技術發展。隨著我們最近完成對 Nuance Communications 的收購，微軟正在幫助其他人使用可信賴的人工智慧來解決他們最棘手的問題，並改變每個人醫療保健的未來。我們在增強組織能力方面處於獨特的地位。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵意強度
    • 替代品的威脅
  • 產業價值鏈分析
  • COVID-19 對市場的影響
  • 技術簡介

第5章市場動態

  • 市場促進因素
    • 社群媒體管道增加
    • 越來越需要利用行銷預算來獲得有效的投資報酬率
    • 引入雲端技術和巨量資料
  • 市場限制因素
    • 行銷分析軟體實施成本高和系統整合問題
    • 有許多免費的開放原始碼軟體可用
  • 技術簡介

第6章市場區隔

  • 按發展
    • 雲
    • 本地
  • 按用途
    • 網路行銷
    • 電子郵件行銷
    • 內容行銷
    • 社群媒體行銷
    • 其他用途
  • 按最終用戶
    • 零售
    • BFSI
    • 教育
    • 衛生保健
    • 製造業
    • 旅行和招待
    • 其他最終用戶
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭形勢

  • 公司簡介
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.Com Inc.
    • Accenture PLC
    • Adobe Systems Incorporated
    • SAS Institute Inc.
    • Teradata Corporation
    • Neustar, Inc.
    • Pegasystems Inc.
    • Tableau Software
    • Google LLC

第8章投資分析

第9章市場機會與未來趨勢

簡介目錄
Product Code: 49205

The Marketing Analytics Market size is estimated at USD 6.31 billion in 2024, and is expected to reach USD 11.54 billion by 2029, growing at a CAGR of 12.84% during the forecast period (2024-2029).

ing Analytics Market

The marketing analytics solutions allow the stakeholders, including social media marketers and SEO managers, to measure, manage, and analyze the performance of marketing campaigns on platforms such as Google AdWords and Facebook Ads, thereby helping them reach targets and minimizing costs.

Key Highlights

  • The use of marketing analytics enables companies to better understand their marketing campaigns' performance and engage in comparative analysis as to which application offers the highest returns. This is done by gauging critical business metrics, such as marketing attribution, overall marketing effectiveness, and Return on Investment (ROI).
  • The popularity of cloud-based marketing analytics software has increased owing to benefits such as better functionality and cost-effectiveness. This has encouraged service providers like Oracle Corporation and Adobe Inc. to offer cloud analytics solutions to marketers.
  • Real-time intelligence and predictive personalization, anticipated to be the most prodigious benefits of using marketing analytics solutions over the forecast period, were made possible by the development of artificial intelligence (AI) and machine learning (ML).
  • The high cost of implementation and system integration issues are significant constraints that hinder the growth of marketing analytics software.
  • The outbreak of the COVID-19 pandemic has brought about a paradigm shift in the behavior of individuals when it comes to using different digital platforms for buying. Advertising companies are increasingly following digital marketing techniques and are providing publishers with advanced advertising capabilities.

Marketing Analytics Software Market Trends

Cloud-based to witness the growth

  • Many SMEs favor using the cloud deployment strategy since it allows them to use marketing analytics tools without changing the current IT infrastructure. The cloud deployment methodology also enables companies to use public, private, or hybrid clouds depending on the needs of the marketing team.
  • The demand for the cloud system management market is driven by the increasing usage of hybrid and multi-cloud architectures, allowing for consistent building and operation across cloud, on-premises, and edge environments. The cloud has dramatically aided initiatives for digital optimization and transformation.
  • Further, businesses invest in structured innovation programs to achieve growth objectives, react to market conditions, and carry out expedited digital transformation activities. For instance, Red Hat OpenShift, the industry-leading hybrid cloud container technology, was created by IBM. With Red Hat OpenShift, users can create and use cloud services from any cloud, anywhere.
  • Banking and financial institutions can greatly benefit from the benefits of on-demand scalable infrastructure services, adequate data and storage management, SDI-enabled private cloud infrastructure in pay-per-use models, AI-driven cloud management, and agile operations solutions that embrace their cloud adoption journey.
  • Furthermore, cloud-based marketing analytics software further provides scalability and flexibility for data analysis, which boosts the market growth for this type of software.

North America to Hold Major Share

  • With innovations, North America is expected to dominate the marketing automation software market. Most major global vendors are based in the region. The increasing marketing services investment and an enormous social media presence make the country a lucrative hub for the studied market.
  • Moreover, some of the significant factors, such as the increasing adoption of SaaS cloud services, increasing the demand for data integration services, and expanding 5G network coverage, are estimated to provide a massive scope for the region's market under study.
  • Further, the increasing demand for digital marketing and the increasing need to integrate advanced technologies such as Machine Learning (Natural Language Processing) and data cloud in marketing practices are some of the dominant factors leveraging the market growth in the North American region.
  • The adoption of retail marketing analytics solutions in the United States increases as more retailers realize significant returns from using BI and analytics platforms and services. Major factors driving the retail marketing analytics market in the region are growing online shopping, social media utilization, consecutive increases in Big Data, and the proliferation of smartphones, which have made shopping easy for customers.

Marketing Analytics Software Industry Overview

The marketing analytics market is highly competitive and consists of several major players. Few big competitors now control most of the market in terms of market share. These significant market participants are concentrating on growing their consumer base internationally.

In March 2022, Microsoft Corp. announced the general release of Azure Health Data Services and improvements to Microsoft Cloud for Healthcare as advancements in cloud technology for healthcare and life sciences. With the recent closure of its acquisition of Nuance Communications, Microsoft is in a unique position to increase an organization's capacity to assist others by using trusted AI to address the most challenging problems and transform the future of healthcare for all.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5 MARKET DYNAMICS?

  • 5.1 Market Drivers
    • 5.1.1 Increase in Social Media Channels
    • 5.1.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
    • 5.1.3 Adoption of Cloud Technology and Big Data
  • 5.2 Market Restraints
    • 5.2.1 High Cost of Implementation and System Integration Issues for Marketing Analytics Software
    • 5.2.2 Availability of Many Free Open Source Software
  • 5.3 Technology Snapshot

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By Application
    • 6.2.1 Online Marketing
    • 6.2.2 E-mail Marketing
    • 6.2.3 Content Marketing
    • 6.2.4 Social Media Marketing
    • 6.2.5 Other Applications
  • 6.3 By End User
    • 6.3.1 Retail
    • 6.3.2 BFSI
    • 6.3.3 Education
    • 6.3.4 Healthcare
    • 6.3.5 Manufactuing
    • 6.3.6 Travel and Hospitality
    • 6.3.7 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Salesforce.Com Inc.
    • 7.1.5 Accenture PLC
    • 7.1.6 Adobe Systems Incorporated
    • 7.1.7 SAS Institute Inc.
    • 7.1.8 Teradata Corporation
    • 7.1.9 Neustar, Inc.
    • 7.1.10 Pegasystems Inc.
    • 7.1.11 Tableau Software
    • 7.1.12 Google LLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS