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市場調查報告書
商品編碼
1435978

訂閱計費管理：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Subscription Billing Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

訂閱計費管理市場規模預計到 2024 年為 68.5 億美元，預計到 2029 年將達到 146.4 億美元，在預測期內（2024-2029 年）成長 16.38%。複合年成長率為

訂閱計費管理 - 市場

數位化的日益普及和對彈性的需求正在催生各個領域的基於訂閱的業務。許多公司擴大採用基於訂閱的模式，從而提高了客戶維繫率。

主要亮點

  • 發展龐大的客戶群需要申請流程的自動化和統一。此外，公司正在加大努力，透過改善客戶體驗來最大限度地客戶維繫。因此，預計在預測期內會有更多產業採用訂閱計費管理系統。
  • 基於軟體的訂閱計費解決方案在企業中越來越受歡迎，因為它們可以最大限度地減少營運費用、簡化收益方法並減少申請錯誤。該解決方案透過結合人工智慧、機器學習和雲端運算等多種技術，實現申請和申請流程的自動化。這些可以幫助企業獲得改善客戶體驗和提高客戶維繫所需的關鍵客戶洞察。
  • 從製造業到金融機構，訂閱主導的經營模式在各個領域的使用越來越多，預計將進一步推動市場接受度。
  • 由於各行業訂閱服務的採用率不同，預計 COVID-19感染疾病對市場擴張的影響很小，但最終證明它對這些市場有利，同時具有顛覆性和破壞性。

訂閱計費管理市場的趨勢

預計將在媒體和娛樂產業中廣泛採用

  • 媒體和娛樂產業不斷開發新技術和創新方式來製作和分發基於訂閱的數位材料，是正在經歷快速數位轉型的行業的典型例子。廣告商、出版商、廣播公司和其他機構正在實施訂閱制的收入模式，以滿足快速成長的需求。
  • 媒體和娛樂市場的很大一部分正在轉向基於訂閱的優惠，企業需要能夠根據需要更改促銷和折扣，以保持客戶附加元件添加附加服務或升級訂閱的興趣。
  • 正因如此，廣播平臺、媒體公司和廣告公司正在迅速採用訂閱計費解決方案，將收入流程整合到一個簡化的、以客戶為中心的體驗中，並獲得對整個報價到現金流程的前所未有的洞察力。
  • 隨著人們被迫待在家裡，OTT 視訊串流、數位學習、數位新聞和媒體以及通訊軟體訂閱服務正在加速該行業的擴張。
  • 媒體產業包括電子雜誌、電子報紙、日誌、電視、廣播、播客、遊戲、網站和用於觀看影片內容的應用程式。而且，這些公司只有一種固定費率方案。除了選擇不同的申請結構之外，價格和結構也會隨著時間的推移而改變。訂閱計費管理可讓您測試申請模型並支援大量貨幣。

預計北美將主導市場

  • 由於 SAP、Salesforce、Oracle、Amazon Web Services、Apttus 和 Recurly 等眾多重要行業參與者的存在，北美預計將引領訂閱計費管理市場。
  • 政府法規、提高客戶維繫和減少用戶流失的願望以及其他因素是訂閱計費管理市場成長的主要驅動力。
  • 由於 BYOD 和基於雲端的服務，自動化訂閱流程正在迅速普及，美國大型組織和中小型企業越來越多地使用行動裝置和基於雲端的解決方案正在推動區域市場的增長。
  • 此外，組織正在尋求開發靈活的業務流程並使用有效的申請策略來節省資本成本。無紙化申請可以幫助企業節省紙張、列印和運輸成本。透過改善全部區域的財務管理，客戶可以更好地組織付款時間表和預算，並避免無意義的逾期罰款。

訂閱計費管理產業概述

由於全球範圍申請在多個市場參與者，為基於訂閱的企業提供創新的申請和申請解決方案，因此訂閱計費市場的競爭形勢呈現碎片化。此外，新興企業和老牌公司擴大籌集資金來增強和改進其產品，以獲得最大的市場吸引力。

  • 2023 年 1 月 - Salesforce 宣布了商務創新，使各行業的組織能夠簡化業務、最大化收益並提高忠誠度。 Salesforce 平台上的這些新的商務創新使製造、醫療保健、技術和消費品等行業的公司能夠利用自動化和統一客戶資料的力量來嵌入個性化商務。
  • 2022 年 12 月，Amazon Web Services Inc. 與 Slalom LLC (Slalom) 宣布達成策略夥伴協議 (SCA)。兩家公司預計將為能源、金融服務、生命科學、公共部門以及媒體和娛樂領域的客戶創建基於 AWS 的垂直解決方案和加速器。它還有望提供特定於客戶的端到端雲端遷移和現代化服務，以加速他們向雲端的遷移。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章 簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代產品的威脅
    • 競爭公司之間的敵意強度
  • 評估 COVID-19感染疾病對市場的影響

第5章市場動態

  • 市場促進因素
    • 訂閱業務的成長
    • 專注於減少用戶解約率並提高客戶維繫
    • 隨著客戶規模的增加，需要減少複雜的收益模型並減少申請錯誤
  • 市場限制因素
    • 資料和隱私問題

第6章市場區隔

  • 部署方式
    • 本地
    • 在雲端
  • 組織規模
    • 中小企業
    • 主要企業
  • 最終用戶產業
    • 零售與電子商務
    • BFSI
    • 資訊科技和電信
    • 媒體和娛樂
    • 公共部門和公共產業
    • 其他最終用戶產業（運輸和物流、教育機構）
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭形勢

  • 公司簡介
    • Salesforce.com Inc.
    • SAP SE
    • Oracle Corporation（Netsuite）
    • Apttus Corporation
    • Amazon Web Services Inc.
    • Recurly Inc.
    • Zoho Corporation Pvt. Ltd
    • Zuora Inc.
    • Chargebee Inc.
    • 2Checkout.com Inc.
    • Chargify LLC
    • Invoicera
    • Stripe Inc.
    • Muvi LLC
    • Billingplatform.com

第8章投資分析

第9章市場機會與未來趨勢

簡介目錄
Product Code: 71770

The Subscription Billing Management Market size is estimated at USD 6.85 billion in 2024, and is expected to reach USD 14.64 billion by 2029, growing at a CAGR of 16.38% during the forecast period (2024-2029).

Subscription Billing Management - Market

The increasing adoption of digitization and demand for flexibility have given rise to subscription-based businesses across sectors. Numerous businesses' rising adoption of subscription-based models leads to improved customer retention rates.

Key Highlights

  • The expansion of the large customer base necessitates the automation and uniformity of the subscription billing procedure. In addition, businesses are putting more effort into maximizing client retention through an improved customer experience. Thus, more industries are anticipated to embrace subscription billing management systems during the projection period.
  • Software-based subscription billing solutions are becoming increasingly popular among businesses since they minimize operating expenses, simplify monetization methods, and lessen billing errors. The solutions automate the invoicing and billing process by incorporating numerous technologies, including artificial intelligence, machine learning, and cloud computing. They assist businesses in gaining crucial client insights that are necessary for enhancing the customer experience and boosting customer retention.
  • Market acceptance is anticipated to be boosted by the growing use of subscription-driven business models across various sectors, from manufacturing to financial institutions.
  • Although the COVID-19 pandemic was predicted to have a minimal impact on market expansion due to the varying rates at which different industries adopted subscription services, it ended up being both beneficial and disruptive to those markets.

Subscription Billing Management Market Trends

Media and Entertainment Industry Expected to Exhibit Significant Adoption

  • The media and entertainment sector, which constantly develops new technology and creative methods to produce and deliver subscription-based digital material, is a prime example of an industry undergoing a rapid digital transition. Advertisers, publishers, broadcasters, and others are implementing the subscription-based income model to keep up with the rapidly expanding demand.
  • The majority of the media and entertainment market is transitioning to subscription-based offers, and businesses need to be able to change their promotions and discounts as needed to keep customers interested in adding add-ons or subscription upgrades.
  • So, in order to integrate revenue processes into one simplified customer-focused experience and gain unprecedented insight into the entire quote-to-cash process, broadcast platforms, media businesses, and advertising firms are introducing subscription billing management solutions quickly.
  • The expansion of the industry is being accelerated by subscription services, including OTT video streaming, e-learning, digital news and media, and communications software, as the population is being compelled to stay at home.
  • The media industry encompasses e-magazines, e-papers, journals, TV, radio, podcasts, gaming, websites, and apps for watching video content. Furthermore, these companies employ only one fixed billing plan. In addition to choosing different billing structures, they also improvise prices and structural changes throughout time. Subscription Billing management enables the testing of billing models and supports numerous currencies.

North America Expected to Dominate the Market

  • Due to the presence of numerous significant industry participants, including SAP, Salesforce, Oracle, Amazon Web Services, Apttus, Recurly, and many more, North America is predicted to lead the subscription billing management market.
  • Government regulations, the desire to increase customer retention and decrease subscriber churn, and other factors are the main drivers of the growth of the subscription and billing management market.
  • The rapid adoption of automation of the subscription process has been made possible by BYOD and cloud-based services, and the US's growing use of mobile devices and cloud-based solutions by large organizations and SMEs is what is driving the growth of the regional market.
  • Furthermore, organizations are considering using effective billing strategies to develop flexible business procedures and save capital costs. Due to paperless billing methods, businesses are saving money on paper, printing, and shipping. Improving financial management across the region assists clients in better organizing their payment schedules and budgets and avoiding pointless late penalties.

Subscription Billing Management Industry Overview

The competitive landscape of the subscription billing market is fragmented due to the presence of several market players globally offering innovative billing and invoicing solutions for subscription-based businesses. Furthermore, new and emerging, and existing companies are increasingly raising funds to enhance and improve their offerings to gain maximum market traction.

  • January 2023 - Salesforce unveiled Commerce Innovations to Help Organizations Across Industries Streamline Operations, Maximize Revenue, and Drive Loyalty. With these new commerce innovations on the Salesforce platform, companies across industries as diverse as manufacturing, healthcare, tech, and consumer goods can harness the power of automation and unified customer data to embed personalized commerce.
  • In December 2022, Amazon Web Services Inc. and Slalom LLC (Slalom) announced a Strategic Partnership Agreement (SCA). The two businesses were expected to create AWS-based vertical solutions and accelerators for clients in the energy, financial services, life sciences, public sector, and media and entertainment sectors. They were also expected to provide clients with specialized end-to-end cloud migration and modernization services to hasten their cloud migrations.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth of Subscription Based Businesses
    • 5.1.2 Increasing Focus of Businesses on Increasing Customer Retention by Reducing the Subscriber Churn Rate
    • 5.1.3 The Need for Reduction in Complex Monetization Models and Reducing Billing Errors Due to the Increase in Size of Customers
  • 5.2 Market Restraints
    • 5.2.1 Data and Privacy Concerns

6 MARKET SEGMENTATION

  • 6.1 Deployment Mode
    • 6.1.1 On-Premise
    • 6.1.2 On-Cloud
  • 6.2 Size of the Organization
    • 6.2.1 Small and Medium Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 End-user Industry
    • 6.3.1 Retail and E-commerce
    • 6.3.2 BFSI
    • 6.3.3 IT and Telecom
    • 6.3.4 Media and Entertainment
    • 6.3.5 Public Sector and Utilities
    • 6.3.6 Other End-user Industries (Transportation and Logistics, Educational Institutions)
  • 6.4 Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Salesforce.com Inc.
    • 7.1.2 SAP SE
    • 7.1.3 Oracle Corporation (Netsuite)
    • 7.1.4 Apttus Corporation
    • 7.1.5 Amazon Web Services Inc.
    • 7.1.6 Recurly Inc.
    • 7.1.7 Zoho Corporation Pvt. Ltd
    • 7.1.8 Zuora Inc.
    • 7.1.9 Chargebee Inc.
    • 7.1.10 2Checkout.com Inc.
    • 7.1.11 Chargify LLC
    • 7.1.12 Invoicera
    • 7.1.13 Stripe Inc.
    • 7.1.14 Muvi LLC
    • 7.1.15 Billingplatform.com

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS