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市場調查報告書
商品編碼
1432481
全像顯示：市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）Holographic Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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預計 2024 年全像顯示市場規模為 34.5 億美元，預計 2029 年將達到 97.6 億美元，在預測期內（2024-2029 年）複合年成長率為 23.12%。
全像圖主要用於新興市場的近距離行銷，使企業能夠與客戶互動，並透過定位他們與客戶進行更單獨的互動來擴大客戶群。
在汽車、醫療保健研究和醫學影像等廣泛的產品應用的支持下，全像顯示市場可能在未來幾年出現快速成長，特別是在美國等已開發國家。
對全像顯示器的需求是由醫療保健、汽車和媒體行業推動的，而媒體和娛樂、教育、住宅（客廳）和軍事測繪應用預計將推動所研究的市場。
全像顯示器也用於廣告看板、資訊亭、銷售點終端、數位看板、場館、活動等。全像顯示器在所有這些應用中的普及可能會推動市場擴張。例如，數位指示牌方案廣泛應用於零售業，領先企業和新興企業選擇配備人工智慧和機器學習的先進數位指示牌，以最大限度地發揮消費者資料的潛力。
技術的進步對目前市場上提供的創新解決方案產生了重大影響。透過使用 3D全像顯示器，現在可以開發利用神經行銷學的視覺品牌體驗。在商店、展覽、公共場所等人潮聚集的場所，看似自由漂浮的全像投影自然能吸引人們的駐足關注。
然而，全像顯示設備的製造成本高昂，限制了市場的擴張。新技術必須作為該過程的一部分被創造和製造，這對小型企業來說可能是昂貴的。此外，新興國家的消費者可能會發現價格過高，限制了市場擴張。
全像顯示市場趨勢
汽車板塊有望大幅成長
車載娛樂螢幕的成長使汽車產業成為顯示器技術的主要用戶。全像技術正在迅速發展，促使供應商和製造商考慮創造性汽車應用。透過開發適合未來應用的材料，我們準備好幫助多家公司從原型轉向生產。例如，顯示器安裝在前儀表板中，以將智慧型手機介面整合到汽車娛樂系統中。
此外，許多重要汽車中使用的顯示區域的市場需求強勁且不斷成長。從歷史上看，汽車業採用新技術的速度一直很慢。然而，在可預見的未來，預計中低階汽車將取代豪華汽車成為全像顯示器的主要用戶。
此外，提案的分級全像顯示技術是平視顯示應用中 LED/TFT 顯示器的有力替代品。例如，路虎探測車在極光中選擇了全像HUD，因為它的設計多功能性和低功耗。
使用薄膜技術進行車輛照明有多種好處。全像薄膜使汽車工程師和設計師能夠使用光作為設計元素。汽車製造商目前正在考慮採用擴增實境(AR) 技術的新 HUD 設計來克服這些缺點。
2022會計年度第一季印度汽車業平均運轉率約73%。這比上一季報告有所改善。
亞太地區正在經歷顯著成長
亞太地區是全像顯示器盈利豐厚的市場。這是因為消費電子領域既有開發中國家，也有已開發國家，如中國、台灣、韓國。
日本和中國在汽車和家電方面具有創新精神。透過匹配供需和回應新技術，這些領域的市場經歷了顯著成長。
VR/AR在中國的進步與全像技術密切相關。當觀看者在固定距離注視 2D 顯示器時，VR 給人以 3D 方式觀看事物的印象。
顯示器製造商正在增強和擴展數位電子看板電視牆技術的功能。 Light Field Labs 等公司正在開發允許企業將 3D全像顯示器用於數指示牌的技術。
由於消費性電子產品銷售的增加，零售、媒體和廣告領域對數位指示牌創新的需求不斷增加，以及汽車業對全像顯示器的需求不斷增加，中國全像顯示市場正在不斷擴大。此外，日本研究人員還開發了一種具有奈米級像素的全像顯示系統，可以從廣角觀看。
此外，家用電子電器製造能力的擴張，尤其是中國中南部地區的消費性電子製造能力的擴大，導致對東南亞鄰國的出口增加，以及4K、LCD、LED和OLED等各種顯示技術的平均售價下降。總之，預計這將增加該地區全像顯示設備的採用。
全像顯示行業概況
由於存在多個參與者，全像顯示市場似乎適度集中。主要市場參與者都專注於技術進步。每個參與者都採取了不同的收購、聯盟和合資策略，只有主要企業才能獲得市場佔有率。市場上一些主要的參與者包括 MDH Hologram Ltd.、Looking Glass Factory Inc. 和 Provision Holding Inc.。
2023 年 1 月，Realfiction Holding AB 宣布其 ECHO全像3D 顯示器的第一代產品已經完成。該顯示器基於該公司正在申請專利的 ECHO 技術，可為多個觀看者提供裸眼 3D 體驗。從 2023 年 2 月下旬開始，潛在的業務合作夥伴將能夠在 Realfiction 位於台灣的開發設施中觀看展品。
2023 年 6 月，ARHT Media 宣布西班牙 Newtonlab Space 已選擇 ARHT Media 為其多面板全像顯示器的全球獨家經銷商。
其他福利：
- Excel 格式的市場預測 (ME) 表
- 3 個月分析師支持
目錄
第1章簡介
- 研究假設和市場定義
- 調查範圍
第2章調查方法
第3章執行摘要
第4章市場洞察
- 市場概況
- 產業吸引力－波特五力分析
- 供應商的議價能力
- 消費者議價能力
- 新進入者的威脅
- 替代品的威脅
- 競爭公司之間的敵對關係
- 產業價值鏈分析
- 評估 COVID-19 對產業的影響
- 技術簡介
- 接觸全像
- 半透明/電子全像
- 活塞全像
- 雷射/全像
第5章市場動態
- 市場促進因素
- 加大對3D技術的投資
- 無螢幕顯示器的進步
- 市場限制因素
- 全像顯示設備組裝成本高
- 替代顯示產品的存在
第6章市場區隔
- 按最終用戶
- 家用電器
- 零售
- 媒體/娛樂
- 軍事/國防
- 衛生保健
- 車
- 其他行業
- 按地區
- 北美洲
- 歐洲
- 亞太地區
- 世界其他地區
第7章 競爭形勢
- 公司簡介
- Musion Das Hologram Ltd
- Looking Glass Factory Inc.
- Provision Holding Inc.
- Realview Imaging Ltd
- RealFiction Holding AB
- Animmersion UK Ltd
- Kino-mo Limited（HYPERVSN）
- Shenzhen SMX Display Technology Co. Ltd
第8章投資分析
第9章 未來趨勢
The Holographic Display Market size is estimated at USD 3.45 billion in 2024, and is expected to reach USD 9.76 billion by 2029, growing at a CAGR of 23.12% during the forecast period (2024-2029).
Holograms are being used in the industry, mainly in the developing field of proximity marketing, which enables businesses to interact and grow their clientele by positioning themselves to engage clients more individually.
The holographic display market may witness a sharp increase over the next few years, especially in developed nations such as the US, with help from various industry players to augment the regional demand subject to the extensive product applications in automotive, healthcare research, and medical imaging.
While the need for holographic displays is driven by the healthcare, automotive, and media industries, applications in media and entertainment, education, residential (living rooms), and military mapping are anticipated to catalyze the market under study.
Holographic displays are also employed in billboards, kiosks, point-of-sale terminals, digital signs, venues, and events. The popularity of holographic displays in all of these uses may fuel market expansion. For instance, digital signage solutions have been widely used in the retail industry, with big and emerging firms choosing advanced digital signage with AI and machine learning to maximize the potential of consumer data.
Technology improvements have had a significant impact on the innovative solutions that are currently being offered in the market. With the use of 3D holographic displays, it is now feasible to develop a visual brand experience that makes use of neuromarketing. In any crowded location, whether in a store, at an expo, or in public areas, the seemingly free-floating holograms can naturally make people stop and pay attention.
However, the prohibitive cost of manufacturing holographic display devices limits market expansion. New technologies must be created and manufactured as part of the process, which could be expensive for smaller businesses. Additionally, consumers in developing countries might find the prices prohibitive, restricting the market's expansion there.
Holographic Display Market Trends
Automotive Segment is Expected to Witness Significant Growth
The growth of entertainment screens in cars has made the automobile sector a leading user of display technology. Holographic technology is developing swiftly, encouraging suppliers and producers to consider creative automobile uses. By developing materials for applications of the future, several companies are ready to help in the transition from prototype to production. For instance, displays are being put on the front dashboard to incorporate the smartphone interface into the car entertainment system.
Additionally, there is a strong increase in demand on the market for the display area used by many significant automobiles. In the past, the automobile industry has been slow to adopt new technology. However, it is envisaged that mid-range and lower-range automobiles will replace high-end vehicles as the primary users of holographic displays in the foreseeable future.
Furthermore, the proposed phase-only holographic display technology strongly replaces LED/TFT displays for head-up display applications. For instance, Range Rover used the holographic HUD for the Evoque because of its versatility in design and low power usage.
There are various advantages of using film technology for automobile illumination. Holographic films allow engineers and designers of automobiles to use light as a design element. Automakers are now looking into new designs for HUDs that feature augmented reality (AR) technology to overcome these drawbacks.
The average capacity utilization for the Indian automobile industry during the first quarter of the fiscal year 2022 was about 73 percent. It was an improvement from the prior quarter that had been reported.
Asia Pacific to Witness Significant Growth
A tremendously profitable market for holographic displays is Asia-Pacific. This is because both developing economies and nations with advanced consumer electronics sectors, like China, Taiwan, and South Korea, are present.
In automobiles and consumer electronics, Japan and China have been innovators. The markets in these areas have experienced tremendous growth due to matching supply and demand and staying current with emerging technologies.
The advancement of VR/AR in China is closely tied to hologram technology. While the viewer is staring at a fixed-distance 2D display, VR gives the impression that they are watching something in 3D.
Manufacturers of displays are enhancing and expanding the capabilities of video wall technology for digital signage. Companies such as Light Field Labs are developing technologies that enable companies to use 3D holographic displays for digital signage.
The Chinese holographic display market has expanded due to rising consumer electronics sales, growing demand for digital signage innovations in retail, media, and advertising, and rising demand for head-up holographic displays in the automotive sector. Additionally, researchers in Japan have developed a holographic display system with nano-sized pixels that can be viewed from a wide angle.
Further, the expansion of consumer electronics manufacturing capacities, especially in the South Central region of China, coupled with rising exports to neighboring countries in Southeast Asia and declining average selling prices of various display technologies such as 4K, LCD, LED, and OLED is projected to increase the adoption of holographic display devices in the region.
Holographic Display Industry Overview
The holographic display market appears to be moderately concentrated due to the presence of multiple players. The major market players are focusing on technological advancements. The players are adopting different strategies, namely acquisitions, partnerships, and joint ventures, by which only top players are gaining market share. Some key players in the market are MDH Hologram Ltd, Looking Glass Factory Inc., and Provision Holding Inc., among others.
In January 2023, Realfiction Holding AB announced that the first iteration of the ECHO holographic 3D display had been finished. The display is built on the firm's patent-pending ECHO technology, which offers multiple viewers glasses-free 3D experiences. From late February 2023, prospective business partners were welcome to examine the exhibit at Realfiction's development facilities in Taiwan.
In June 2023, ARHT Media announced that Newtonlab Space, a Spanish Company, has chosen ARHT Media as an exclusive distributor of its multi-panel holographic display globally.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Industry Value Chain Analysis
- 4.4 Assessment of Impact of COVID-19 on the Industry
- 4.5 Technology Snapshot
- 4.5.1 Touchable Holographic
- 4.5.2 Semi-transparent/Electro Holographic
- 4.5.3 Pistons Holographic
- 4.5.4 Laser/Plasma Holographic
5 MARKET DYNAMICS
- 5.1 Market Drivers
- 5.1.1 Increasing Investments in 3D Technology
- 5.1.2 Advancements in Screenless Displays
- 5.2 Market Restraints
- 5.2.1 High Cost of Assembling Holographic Display Devices
- 5.2.2 Presence of Substitute Display Products
6 MARKET SEGMENTATION
- 6.1 By End User
- 6.1.1 Consumer Electronics
- 6.1.2 Retail
- 6.1.3 Media and Entertainment
- 6.1.4 Military and Defense
- 6.1.5 Healthcare
- 6.1.6 Automotive
- 6.1.7 Other End-user Verticals
- 6.2 By Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia-Pacific
- 6.2.4 Rest of the world
7 COMPETITIVE LANDSCAPE
- 7.1 Company Profiles
- 7.1.1 Musion Das Hologram Ltd
- 7.1.2 Looking Glass Factory Inc.
- 7.1.3 Provision Holding Inc.
- 7.1.4 Realview Imaging Ltd
- 7.1.5 RealFiction Holding AB
- 7.1.6 Animmersion UK Ltd
- 7.1.7 Kino-mo Limited (HYPERVSN)
- 7.1.8 Shenzhen SMX Display Technology Co. Ltd
