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市場調查報告書
商品編碼
1430577
標籤管理系統 -市場佔有率分析、產業趨勢/統計、成長預測（2024-2029）Tag Management System - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
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標籤管理系統市場規模預計到2024年為16.2億美元，預計到2029年將達到31.2億美元，在預測期內（2024-2029年）年複合成長率為14.05%。
標籤管理系統市場對於追蹤頁面瀏覽量、事件、再行銷清單、跨網域追蹤和應用程式內分析至關重要。 TMS 提供更簡單的更新、更少的網站中斷機會以及改進的頁面載入效能。
主要亮點
- 網站是企業非常重要的組成部分，用於收集極其有價值的客戶資料，以改善客戶體驗和行銷策略。標籤管理系統是負責人用來在數位行銷中管理、維護和實施標籤的軟體。這是用於管理網頁、影片和應用程式標籤的系統。
- Facebook、Twitter 和 Instagram 等社群媒體平台提供了商業目的與大量受眾互動的機會。到 2022 年，全球將有超過 47 億人使用社群媒體。 55% 的人透過社群媒體了解品牌，79.7% 的人根據線上或社群媒體廣告進行購買。 TMS 對於追蹤社群媒體平台上的流量和消費行為至關重要。
- 此外，新興國家對標籤管理系統的大量投資正在推動向數位轉型、中小型企業更多地使用雲端運算和技術改進以及搜尋引擎最佳化和社交媒體推廣等數位行銷的重大轉變。方法論的持續現代化等因素；
- 標籤管理服務高昂的初始成本預計將阻礙市場擴張。然而，這項技術對電子商務參與者來說是一個福音，因為它使他們能夠透過識別和適應客戶需求來提高線上影響力。
- COVID-19 大流行加速了企業在網路上建立業務的趨勢，而這一趨勢預計將持續下去。企業正在轉向線上商務和遠距工作，以吸引更多讀者並在當今的數位市場中保持競爭力。隨著無程式碼網站建立器的廣泛使用，為您的公司建立線上業務變得前所未有的簡單。
標籤管理系統市場趨勢
標籤管理系統在零售和電子商務領域發揮重要作用
- 標籤管理系統可以幫助您為電子商務網站打造更好的宣傳活動。 TMS 可以輕鬆最佳化您的網站。用戶希望網站能夠快速加載，尤其是在行動裝置上。標籤對於了解您的行動用戶至關重要，但它們可能會降低您的行動網站的速度。行動網站的最佳標籤可以在 TMS 的幫助下使用。
- 時尚產業擴大用自動化產品標籤取代時尚產品的手動標籤，自動化產品標籤使用尖端的人工智慧（AI）演算法根據屬性對產品圖像進行分類和分類。
- Crazyegg 是一種線上標記工具，可以追蹤用戶在瀏覽網站時點擊的位置和內容。您還可以組織訪客參與度並查看訪客在離開前瀏覽了哪些頁面。
- 標籤管理解決方案對於識別買家行為非常有幫助。根據學術研究，40%的網路消費者支出是衝動購買的結果。
預計北美將在預測期內佔據最大的市場規模
- 全球整體11.3 億個網站中，82% 處於不活躍狀態。在北美，51.2% 的網路流量來自行動裝置。 2022年，美國將有2.68億線上消費者，預計到2025年將增加約2.85億。高網路普及正在幫助企業擴大其線上業務，而標籤管理系統則有助於管理這些網站。
- 北美地區已經是一個技術先進的地區，用於執行網路購物、教育、業務等各種任務的基於網路的應用程式的普及很高，這使得該地區成為標籤管理系統的熱門市場。世界。
- 微軟與自主購物技術新興企業AiFi 合作推出了名為 Smart Store Analytics 的雲端服務。該平台從 AiFi 平台提取商店資料並提供見解，使零售經理能夠更好地調整商店佈局和庫存。這個分析平台追蹤每個客戶的平均支出、他們與哪些產品互動以及在過道中移動的產品。該服務還繪製了顧客在特定展示前花費的時間以及「銷售額與員工身高」的比率，以幫助確定最佳的貨架擺放位置。
- Win with AEP 計劃是為 Adobe 在北美、歐洲、中東和非洲和亞太地區的首選合作夥伴開發的。二十家國際顧問公司和機構參與了這個過程。 DMPG參加Adobe「Win with AEP」競賽，榮獲「最佳超個人化體驗獎」。這是其他組織學習如何跨線上和線下平台連結資料以建立客戶檔案並透過每次客戶參與提供更多機會的範例。
標籤管理系統產業概況
標籤管理系統市場較為分散。擁有較大市場佔有率的領先公司可以透過利用策略協作舉措更有效地增加網站流量並擴大國際市場的基本客群，從而提高市場佔有率和盈利。我們專注於開發標籤管理軟體和各種解決方案。 Google Inc.、Adobe Inc.、Tealium Inc.、Ensighten Inc.、Qubit Digital Ltd.、Signal Group Inc. 等是服務該行業的一些主要企業。
2023 年 3 月，基於雲端基礎聯網軟體解決方案的領先供應商之一 Tapwow 宣布與物聯網 (IoT) 數位安全和身分領域的全球領導者之一 Identiv 建立新的策略合作夥伴關係。適用於智慧包裝的全面物聯網解決方案，包括客戶參與、身份驗證、產品重新利用和可追溯性。 Tapwow 的 DIRX2 智慧包裝和連網型產品平台使 Identiv 能夠加速其標籤管理、內容傳送和分析解決方案。在同一平台上支援 NFC、2D碼和感測器，使品牌可以選擇最適合其應用的技術。
2022 年 8 月：Landingi 是一款與 Microsoft 追蹤標籤整合的頁面建立器，可協助您記錄網站上的客戶行為。電子商務受益於銷售量的增加、轉換率的提高以及時間的節省。
2022 年 1 月：PCI 產品專家和北美能源市場協會 (NAEMA) 舉辦了一場網路研討會，以推廣為電子商務開發的 e-Tag+。猶他州市政電力局 (UMPA) 使用該軟體透過 e-Tag+ 實現可再生資源工作流程的自動化。
其他福利
- Excel 格式的市場預測 (ME) 表
- 3 個月分析師支持
目錄
第1章 簡介
- 研究成果
- 研究場所
- 調查範圍
第2章調查方法
第3章執行摘要
第4章市場動態
- 市場概況
- 市場促進因素與市場約束因素介紹
- 市場促進因素
- 使用者友善且功能豐富的軟體
- 提供更好的客戶體驗
- 統一生態系建構能力
- 市場限制因素
- 標籤管理系統初期成本較高
- 產業價值鏈分析
- 產業吸引力－波特五力分析
- 新進入者的威脅
- 買家/消費者的議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間敵對關係的強度
第5章市場區隔
- 依部署類型
- 雲
- 本地
- 按用途
- 宣傳活動管理
- 內容管理
- 合規管理
- 其他應用
- 按最終用戶
- BFSI
- 零售/電子商務
- 衛生保健
- 製造業
- 其他最終用戶
- 地區
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 歐洲其他地區
- 亞太地區
- 日本
- 印度
- 其他亞太地區
- 拉丁美洲
- 墨西哥
- 巴西
- 其他拉丁美洲
- 中東/非洲
- 北美洲
第6章 競爭形勢
- 公司簡介
- Google Inc.
- Adobe Inc.
- Tealium, Inc.
- Ensighten Inc.
- Qubit Digital Ltd.
- Signal Group Inc.
- Hub'Scan Inc.
- Piwik Pro Sp. z oo
- OpenX Software Ltd.
- Fjord Technologies SAS
- Oracle Corporation
- Datalicious Pty Ltd.
- IBM Corporation
- Yottaa, Inc.
第7章 投資分析
第8章 市場機會及未來趨勢
The Tag Management System Market size is estimated at USD 1.62 billion in 2024, and is expected to reach USD 3.12 billion by 2029, growing at a CAGR of 14.05% during the forecast period (2024-2029).
The tag management system market is essential to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics.TMSs provide simpler updates, less potential for site disruptions, and improved page loading performance.
Key Highlights
- The website is very important component of a company and it is used to collecting customer data which is very valuable for improving the customer experience and marketing strategies. The tag management system is a software which is used by marketers to manage, maintain, and implement tags in digital marketing. This is a system which is employed for managing the tags for webpages, videos and apps.
- Social Media platforms such as Facebook, Twitter, and Instagram offer the chance to interact with a massive audience for business objectives. In 2022, more than 4.7 billion people worldwide used social media. 55% of people learn about brands from social media, and 79.7% make purchases based on online or social media advertisements. TMS is vital in tracking traffic and consumer behavior on social media platforms.
- Moreover, substantial investment in the tag management system of emerging countries is driven by factors such as a major shift to digital transformation, an increased use of cloud computing and technological improvements among small and medium sized businesses; and ongoing modernisation of digital marketing techniques like search engine optimisation and social media promotion.
- The market's expansion is anticipated to be hampered by the high initial cost of tag management services. However, this technology is a blessing for E-commerce players because it allows them to recognize and adapt to customer needs, increasing their online presence.
- The COVID-19 pandemic hastened the trend of companies creating a web presence, and this trend is expected to continue in the future. Companies move to online commerce and remote working to reach a wider audience and stay competitive in today's digital market. Establishing a company's online business has been simpler than ever due to the wide availability of code-free website builders.
Tag Management System Market Trends
Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector
- Tag management systems help build better campaigns for e-commerce websites. Website optimization becomes easy with a TMS. Users expect websites to load quickly, especially on mobile devices. Although tags are essential for comprehending mobile users, they can make a mobile site load more slowly. The best tags for mobile sites can be used with the aid of a TMS.
- The fashion industry is moving toward automatic product tagging, which replaces manual tagging of fashion products and categorizes and classifies product images based on their attributes using cutting-edge Artificial Intelligence (AI) algorithms.
- Crazyegg, the online Tag tool, keeps track of where and what users click while they are surfing the website. It organizes visitor engagement and may even display the pages that visitors browse before leaving.
- Tag management solutions are very helpful in recognizing the buyer's behavior. As per a study done by scholars, 40% of online consumer expenditures are the consequence of impulsive purchases.
North America is expected to Account for the Largest Market Size during the Forecast Period
- Out of 1.13 billion websites globally, 82% of these are inactive. i.e., only 0.2 billion websites are functional and visited. In North America, 51.2% of web traffic comes from mobile devices. In 2022, there were 268 million online shoppers in the United States, which is anticipated to rise to about 285 million by 2025. The high internet penetration is encouraging the companies to expand their online presence, and Tag Management System is helping to manage these websites.
- As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region dominates the tag management system market globally.
- Microsoft partnered with an autonomous shopping tech startup AiFi, to launch a cloud service called Smart Store Analytics. This platform pulls store data from the AiFi platform to provide insights that let retail managers better adjust store layouts and inventory. The analytics platform tracks how much each customer spends on average, which products they interact with, and moves through aisles. The service also plots how long customers dwell in front of specific displays and the 'unit sales-to-shopper height' ratio to help dial in on optimal shelf placements.
- The Win with AEP program was developed for Adobe's preferred partners encompassing North America, EMEA, and APAC. Twenty international consultancies and agencies participated in the process. DMPG participated in the Adobe "Win with AEP" competition and won the 'Best Hyper-Personalised Experience Award. This sets an example for other organizations to know how data should be linked across online and offline platforms to create customer profiles and offer major opportunities throughout each customer engagement.
Tag Management System Industry Overview
Tag Mangement System Market is fragmented. The major players with a significant share of the market are concentrating on developing more effective tag management software and various solutions for increasing website traffic and expanding their customer bases across international markets by utilizing strategic collaborative initiatives to increase their market share and their profitability. Google Inc., Adobe Inc., Tealium Inc., Ensighten Inc., Qubit Digital Ltd., and Signal Group Inc. are some of the major players serving this industry.
In March 2023: Tapwow, one of the leading providers of cloud-based IoT software solutions, announced a new strategic partnership with Identiv, one of the global leaders in digital security and identification in the Internet of Things (IoT), to provide a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion, and traceability. Tapwow's DIRX2 smart packaging and connected products platform would enable Identiv to accelerate its tag management, content delivery, and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands would now choose which technology is best for their applications.
In August 2022: Landingi, the page builder integrated with Microsoft Tracking Tag, helps businesses record what customers do on their websites. E-commerce will benefit from increased sales, more conversion rate, and time-saving.
In January 2022: PCI product experts and North American Energy Markets Association (NAEMA) hosted a webinar to promote the e-Tag+ developed for e-commerce. Utah Municipal Power Agency (UMPA) is using the software and has automated its renewable resource workflows using e-Tag+
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Introduction to Market Drivers and Restraints
- 4.3 Market Drivers
- 4.3.1 User-friendly and Feature-packed Software
- 4.3.2 Better Customer Experience Deliverance
- 4.3.3 Ability to Build a Unified Ecosystem
- 4.4 Market Restraints
- 4.4.1 High Initial Fee for Tag Management Systems
- 4.5 Industry Value Chain Analysis
- 4.6 Industry Attractiveness - Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers/Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Deployment Type
- 5.1.1 Cloud
- 5.1.2 On-premises
- 5.2 By Application
- 5.2.1 Campaign Management
- 5.2.2 Content Management
- 5.2.3 Compliance Management
- 5.2.4 Other Applications
- 5.3 By End-User
- 5.3.1 BFSI
- 5.3.2 Retail & E-commerce
- 5.3.3 Healthcare
- 5.3.4 Manufacturing
- 5.3.5 Other End-Users
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 France
- 5.4.2.4 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 Japan
- 5.4.3.2 India
- 5.4.3.3 Rest of Asia-Pacific
- 5.4.4 Latin America
- 5.4.4.1 Mexico
- 5.4.4.2 Brazil
- 5.4.4.3 Rest of Latin America
- 5.4.5 Middle-East & Africa
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Company Profiles
- 6.1.1 Google Inc.
- 6.1.2 Adobe Inc.
- 6.1.3 Tealium, Inc.
- 6.1.4 Ensighten Inc.
- 6.1.5 Qubit Digital Ltd.
- 6.1.6 Signal Group Inc.
- 6.1.7 Hub'Scan Inc.
- 6.1.8 Piwik Pro Sp. z o.o.
- 6.1.9 OpenX Software Ltd.
- 6.1.10 Fjord Technologies S.A.S.
- 6.1.11 Oracle Corporation
- 6.1.12 Datalicious Pty Ltd.
- 6.1.13 IBM Corporation
- 6.1.14 Yottaa, Inc.
