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市場調查報告書
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1408573

自由職業平台 -市場佔有率分析、產業趨勢/統計、2024-2029 年成長預測

Freelance Platforms - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 118 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2024 年自由職業平台市場規模為 65.6 億美元，預計到 2029 年將達到 141.7 億美元，預測期內（2024-2029 年）複合年成長率為 16.66%。

自由職業平台-市場-IMG1

主要亮點

  • 推動市場成長的關鍵因素是零工經濟的成長、對彈性勞動力解決方案的需求不斷增加以及成本效益。
  • 自由職業的成長是由全球經濟的快速變化所推動的。數位工作平台和線上人才市場的興起最初使頂尖人才的取得變得商品化，而遠距工作的興起讓雇主和員工都相信他們可以在任何地方工作。這種轉變正在創造全球自由職業平台市場的需求。
  • 零工經濟的成長是推動自由職業平台市場需求的關鍵因素之一。以短期自由職業為特徵的零工經濟近年來經歷了顯著成長。隨著遠距工作的趨勢，越來越多的人和企業連接到自由職業平台來尋找客戶和計劃。
  • 在印度等國家，隨著科技、專業服務、醫療保健、銀行和金融服務等行業的公司僱用零工來滿足他們的人才需求，對自由工作者的需求達到了新的高峰。專業人士自由職業和獨立工作的趨勢正在不斷增加，並可能促進自由職業平台的成長。
  • 然而，缺乏信任和付款方面的不確定性往往會導致自由工作者和客戶之間的糾紛，從而損害平台的可信度。由於擔心支付安全和交貨的工作質量，客戶不願意使用自由職業平台，這對市場成長構成挑戰，並影響對這些平台的信任和用戶信心。
  • 這場大流行迫使許多企業關閉，而那些留下來的企業則必須適應新的工作方式。因此，公司需要聘請自由工作者遠距執行各種任務，對自由工作者人才的需求激增。因此，自由職業平台市場在疫情期間呈現爆炸性成長。
  • 此外，疫情也加速了各類企業對自由業平台的採用。以前從未使用過自由職業平台的公司被迫這樣做，並很快意識到使用自由職業人才的好處。 COVID-19 大流行讓專業人士對工作和職業有了不同的觀點，並激發許多人考慮自由職業。

自由職業平台市場趨勢

服務業可能會以更快的速度成長

  • 對專業技能不斷成長的需求導致公司轉向自由職業平台作為策略解決方案。自由工作者平台提供了一個市場，公司可以在其中找到具有完成短期計劃各種業務所需技能的專業人員。隨著產業隨著不同的業務需求不斷發展，自由職業平台的角色對於這些企業來說變得至關重要。
  • 在不斷變化的數位世界中競爭對多樣化技能的需求不斷成長，導致公司轉向自由職業平台尋找專家。
  • 自由職業市場Upwork World Co., Ltd.預測，2023年企業最需要的專業人才技能主要是技術、行銷、客戶服務和行政支援、會計和諮詢以及設計。它與創新等有關。許多專業人士也在重新評估他們的優先事項，探索新的工作方式，並重新定義他們如何能夠過著充實的職業生涯，特別是考慮到勞動力市場的差異。
  • 自由職業平台使公司能夠接觸到由利基專家組成的多元化人才庫，適應數位轉型，並為其計劃找到具有成本效益的解決方案，從而提高專業技能。不斷成長的需求正在推動世界各地自由職業平台的成長。隨著各行業對專業知識的需求持續成長，自由職業平台市場預計將透過將公司與其發展所需的精確技能聯繫起來而成長。
自由職業平台-市場-IMG2

預計北美將佔據主要市場佔有率

  • 由於不斷變化的工作文化、商務策略和平衡的工作文化等因素，預計北美將佔據主要市場佔有率。北美的工作文化與時薪保持平衡。它提供了許多好處，包括自由選擇計劃、定價、彈性以及在任何地方工作的能力，讓工人有更多的時間從事自由計劃，而不是月薪。
  • Upwork 對 3000 名專業自由工作者進行的「自由工作者前景調查」顯示，到 2022 年，39% 的美國勞動力（約 6,000 萬美國人）將以自由工作者身分工作，比 2021 年增加 13%。在經濟和勞動市場仍不確定的情況下，Upwork估計，2022年美國自由工作者的年薪將約為1.34兆美元，比2021年增加500億美元。這一成長主要是由尋求傳統就業模式替代方案的專業人士推動的。
  • 由於自由職業形勢的不斷發展以及該地區人們對自由職業工作的興趣日益成長，多家主要供應商正在推出自由職業平台解決方案。例如，2023 年 8 月，Fiverr International Ltd. 發布了全新的 Fiverr。宣布推出全新 Fiverr Pro，這是一套針對中型和大型企業的新業務解決方案，並首次推出由神經網路支援的 Fiverr Neo，以解決人才與客戶匹配的複雜任務。除了與Fiverr Enterprise、Fiverr Certified、Amazon Ads 和Stripe 等品牌的合作之外，這些產品的推出都支持人們在日益互聯的世界中進行協作，在這個世界中，與世界級人才的聯繫是企業的當務之急。這是Fiverr 努力改變的一部分我們的工作方式。
  • 自由職業是美國專業人士越來越受歡迎的職業選擇，尤其是那些尋求更大靈活性和自由度的人。這也是一個好徵兆，表明年輕一代擴大接受自由職業。到 2022 年，43% 的 Z 世代專業人士和 46% 的千禧世代專業人士將成為自由工作者。影響者內容的興起也吸引了年輕人從事自由業。美國專業人士自由職業的成長正在推動該地區的市場成長。

自由職業平台產業概況

自由職業平台市場的特點是分散，眾多參與企業在全球範圍內運作。市場主要企業包括Upwork Global Inc.、Fiverr International Ltd.、People Per Hour Ltd.、Skyword Inc.等。這些公司面臨激烈的競爭，並積極推行合併、收購和聯盟等無機策略。

2023 年7 月阿拉伯聯合大公國自由工作者Dynamic Freelancer 是一個為個人提供簽證和支援解決方案的平台，是一個將各種規模的組織與頂級自由工作者和獨立顧問聯繫起來的端到端市場。我們與領先的自由工作者Malt 建立了策略合作夥伴關係公司在該合作夥伴關係旨在徹底改變自由職業人才的獲取方式，並為自由工作者提供在阿拉伯聯合大公國獲得廣泛商業機會的機會。

2023 年 6 月，自由職業會員平台 Pollen 成功從 ANIMO VC、Founder Collective、XYZ Venture Capital、Precursor Ventures 以及知名天使投資聯盟等多元化投資者資金籌措。 Pollen 的使命是使自營業民主化，最近向公眾開放了其平台。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • COVID-19 市場影響評估

第5章市場動態

  • 市場促進因素
    • 對靈活勞動力的需求不斷成長
    • 對專業技能的需求不斷成長
  • 市場挑戰
    • 支付方面缺乏信任和不確定性

第6章市場區隔

  • 按成分
    • 平台
    • 服務
  • 按用途
    • 計劃管理
    • 銷售與行銷
    • IT
    • 網頁與平面設計
    • 其他
  • 按最終用戶
    • 雇主
    • 自由工作者
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章 競爭形勢

  • 公司簡介
    • Upwork Global Inc.
    • Fiverr International Ltd.
    • Skyword, Inc.
    • Guru.com
    • Freelancer Technology Pty Limited
    • People Per Hour Ltd.
    • DesignCrowd
    • Contently, Inc.
    • WorkGenius
    • WorkMarket, Inc.

第8章投資分析

第9章 市場未來展望

簡介目錄
Product Code: 50001209
Freelance Platforms - Market - IMG1

The freelance platforms market size is estimated at USD 6.56 billion in 2024 and is expected to reach USD 14.17 billion by 2029, registering a CAGR of 16.66 % during the forecast period (2024-2029).

Key Highlights

  • The key drivers driving the market's growth are the gig economy's growth, the increasing need for flexible workforce solutions, and cost-effectiveness.
  • Freelancing is growing because of the rapid shifts that have taken place in the global economy. The rise of digital work platforms and online talent marketplaces have initially commoditized access to top-caliber talent, and the growth in remote work has also convinced employers and employees alike that work can be done from anywhere. Such shifts are creating demand for freelance platforms market worldwide.
  • The gig economy's growth is among the key drivers of demand for the freelance platforms market. The gig economy, characterized by short-term and freelance work arrangements, has experienced remarkable growth in recent years. As the remote work trend is growing, more people and businesses are increasingly connecting to freelance platforms to find clients and projects.
  • In a country like India, the need for freelancers has reached a new peak as companies from various industries, such as Technology, Professional Services, Healthcare, Banking, and Financial Services, are hiring gig workers to fulfill their talent requirements. The trend of freelancing and independent work among professionals has been increasing continuously, likely contributing to the growth of freelance platforms.
  • However, lack of trust and uncertainty about payments often lead to disputes between freelancers and clients, undermining the platform's reliability. Client's hesitation to use freelance platforms due to concerns about payment security and the quality of work delivered is challenging the growth of the market, impacting trust and user confidence on these platforms.
  • The pandemic resulted in many business closures, and those that remained open had to adapt to new ways of working. This led to a surge in demand for freelance talent as businesses were required to hire freelancers to complete various tasks remotely. As a result, the freelance platforms market proliferated during the pandemic.
  • Furthermore, the pandemic also accelerated the adoption of freelancing platforms by all types of businesses. Businesses that have never used freelancing platforms before were compelled to do so, and they quickly realized the benefits of using freelance talent. The COVID-19 pandemic offered professionals a different perspective on work and careers, leading many to pursue freelancing.

Freelance Platforms Market Trends

Services segment is likely to grow at a higher pace

  • The increasing demand for specialized skills is driving businesses to turn to freelance platforms as a strategic solution, which provides a marketplace where companies can find skilled professionals required for various business functions for short-term projects. As industries continuously evolve with different business needs, the role of freelance platforms becomes essential for these businesses.
  • The increasing need for a diversified set of skills to compete in the ever-changing digital world is prompting businesses to seek out experts using freelance platforms, where a global pool of professionals with the most demanding skills, including web development, programming, graphic design, content writing, etc., are available.
  • Upwork Global Inc., a freelance marketplace, reported the most in-demand skills that businesses are expected to seek from skilled professionals in 2023 are primarily related to technology, marketing, customer service & admin support, accounting & consulting, design & creative, and others. Also, many professionals are re-evaluating their priorities, exploring new ways of working, and redefining ways to have a fulfilling career, especially in light of variability across the labor market.
  • As freelance platforms are empowering businesses to access a diverse talent pool of niche experts, adapt to digital transformation, and find cost-effective solutions for projects, the increasing demand for specialized skills is driving the growth of freelance platforms worldwide. As the need for specialized expertise continues to rise across industries, freelance platforms market growth is anticipated to grow, connecting businesses with the precise skills required for growth.
Freelance Platforms - Market - IMG2

North America Expected Dominate Market with Major Share

  • North America is expected to hold a major market share due to factors like changes in work culture, business strategies, balanced work culture, etc. The work culture in North America is balanced with hourly rates. It provides the workers with more time to work on freelance projects than the monthly salary with many advantages, such as the freedom to choose the projects, quote their prices, flexibility, and the ability to work from anywhere.
  • According to Upwork's Freelance Forward Survey, a study of 3,000 professional freelancers, 39% of America's workforce (roughly 60 million Americans) did freelance work in 2022, an increase of 13% compared to 2021. At a time when the economy and labor market are as uncertain as ever, Upwork found that in 2022, American freelancers accounted for roughly USD 1.34 trillion in annual wages, an increase of USD 50 billion over 2021. This increase was primarily driven by professionals seeking alternative options to the traditional job model.
  • With the continuously evolving freelance landscape and the rising inclination of people towards freelance work in the region, several key vendors are introducing freelance platform solutions. For instance, in August 2023, Fiverr International Ltd. Introduced the all-new Fiverr Pro, a new business solutions suite for mid and large-size businesses, the debut of its neural network-powered Fiverr Neo to tackle the complex task of matching talent with customers. These launches, in addition to Fiverr Enterprise, Fiverr Certified, and partnerships with brands such as Amazon Ads and Stripe, are all part of an effort by Fiverr to change the way people collaborate in an increasingly connected world where connecting with world-class talent is a business imperative.
  • Freelancing is becoming more and more popular as a career option for U.S. professionals, particularly those seeking more flexibility and control. It's also a good sign that younger generations are embracing freelance work increasingly. In 2022, 43% of all Gen-Z professionals and 46% of millennial professionals freelanced. The rise of influencer content is also attracting younger people to freelance. Such growth in freelance activities by professionals in the United States is driving market growth in the region.

Freelance Platforms Industry Overview

The freelance platforms market is characterized by fragmentation, with numerous players operating globally. Key players in the market include Upwork Global Inc., Fiverr International Ltd., People Per Hour Ltd., Skyword Inc., and others. These companies face intense competition and are actively pursuing inorganic strategies such as mergers, acquisitions, and partnerships.

In July 2023, Dynamic Freelancer, a platform empowering individuals with freelancer visas and support solutions in the UAE, established a strategic partnership with Malt, one of the leading end-to-end marketplaces connecting organizations of all sizes with top freelancers and independent consultants. This partnership aims to revolutionize the freelance talent acquisition landscape, offering freelancers unprecedented access to a wide range of opportunities in the UAE.

In June 2023, Pollen, a freelance membership platform, successfully secured USD 4 million in funding from a diverse group of investors, including ANIMO VC, Founder Collective, XYZ Venture Capital, Precursor Ventures, and a consortium of prominent angel investors. Pollen's mission is to democratize self-employment, and it recently launched its platform to the public.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Impact of COVID-19 on Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Need for Flexible Workforce
    • 5.1.2 Increasing Demand for Specialized Skills
  • 5.2 Market Challenges
    • 5.2.1 Lack of Trust and Uncertainty about Payments

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Platfrom
    • 6.1.2 Services
  • 6.2 By Application
    • 6.2.1 Project Management
    • 6.2.2 Sales & Marketing
    • 6.2.3 IT
    • 6.2.4 Web and Graphic Design
    • 6.2.5 Other Applications
  • 6.3 By End-user
    • 6.3.1 Employers
    • 6.3.2 Freelancers
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Upwork Global Inc.
    • 7.1.2 Fiverr International Ltd.
    • 7.1.3 Skyword, Inc.
    • 7.1.4 Guru.com
    • 7.1.5 Freelancer Technology Pty Limited
    • 7.1.6 People Per Hour Ltd.
    • 7.1.7 DesignCrowd
    • 7.1.8 Contently, Inc.
    • 7.1.9 WorkGenius
    • 7.1.10 WorkMarket, Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET