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1407057

辦公室和客服中心耳機：市場佔有率分析、行業趨勢與統計、2024-2029 年成長預測

Office And Contact Center Headset - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

上年度辦公室和客服中心耳機市場價值為 25.6 億美元，預計未來五年將達到 42.8 億美元，預測期內複合年成長率為 8.97%。

辦公室和聯絡中心耳機-市場-IMG1

對智慧型手機、平板電腦和筆記型電腦等電子產品的需求激增正在推動耳機市場的發展。線上串流媒體正在加速耳機在家庭中的使用。對高品質音訊和更好的聲音接收的需求使其成為用戶的首選。

主要亮點

  • 由於客戶服務中心（主要在新興國家）的增加以及一流耳機市場的擴大，辦公室和客服中心耳機的銷售正在增加。對具有藍牙、NFC 技術和觸控控制功能的無線耳機的需求也很強勁。
  • 包耳式耳機的多功能性、堅固性、輕盈性和不同顏色是消費者的首選品質，並且可能在預計的時限內進一步推動市場擴張。
  • 此外，零售商正在採用耳機來更好地與第一線員工保持聯繫。 Jabra 意識到無線耳機在商業上的效用，推出了一款耳機來幫助第一線員工保持聯繫。該公司最新的 Jabra Perform 45 超降噪麥克風可消除高達 80% 的環境噪音，讓同事能夠聽到彼此的聲音。它還與一鍵通 (PTT) 按鈕整合，無論員工在現場的哪個位置，都可以快速回應緊急問題並解決問題，從而提高員工的工作效率。
  • 此外，在預測期內，對雲端基礎的網際網路和視訊會議的需求預計將會增加。隨著越來越多的人依靠音訊、視訊和網路會議定期與遠端團隊聯繫，提供最佳音訊、最大限度減少迴聲和環境聲音並確保機密性耳機變得越來越重要。
  • 2023 年 1 月，音訊推出了一款專用直播內容創作者打造的耳機。這些耳機採用麥克風設計，可在使用者移動頭部時調整位置。麥克風透過靈活的吊臂放置在靠近使用者嘴部的位置，可減少背景噪音並產生清晰的音訊。
  • 隨著對遊戲機、線上視訊串流、在家工作、數位學習平台等需求的增加，COVID- 大流行大流行極大地刺激了頭盔的採用。需求強勁，消費者願意花錢購買採用藍牙和 ANC（主動降噪）等最新技術以及更易於攜帶的時尚設計的頭盔。
  • 隨著消費者越來越精通技術，他們期待耳機能提供幫助他們有效率地執行多任務、清晰溝通和保持專注的功能。耳機製造商必須不斷研究和分析客戶使用這些通訊設備的行為，以開發具有最新技術和必要功能的產品，以滿足業務需求。

辦公室和客服中心耳機市場趨勢

有線耳機佔主要佔有率

  • 切換到有線耳機後，使用無線耳機時可能發生的連線或藍牙問題將降至最低。雖然藍牙等技術支援數位訊號連接無線耳機，但有線耳機整合了類比訊號，可以處理更多資料並提供更好的音質。
  • 全球耳機需求不斷成長，預計到 2027 年將達到約 12.8 億台。與無線耳機相比，使用者更喜歡價格實惠的有線耳機。成本很大程度取決於開發技術，但藍牙型號和遊戲耳機總是偏高。
  • 儘管技術不斷進步，藍牙耳機有時仍會遇到煩人的問題，例如連線中斷錯誤或即使在用戶完成通話後仍會出現連線。有線耳機直接連接到您的設備，以實現平穩、持續的連接。
  • 2023年2月，森海塞爾推出了IE 200有線耳機，該耳機具有自然頻率響應曲線，幾乎沒有耳機常見的諧波失真，克服了傳輸不穩定和品質差的問題。該品牌還改進了編織電纜，以減少操作噪音。
  • 此外，目前市場上推出的大多數安卓手機都沒有耳機插孔，這增加了對Type C耳機的需求。因此，買家面臨著在藍牙耳機和USB Type-C耳機之間做出選擇的兩難。藍牙耳機很棒。然而，由於它們是無線的，因此它們可能會被放錯地方，並且不被大多數人所偏愛。
  • 因此，一些公司專注於推出Type-C耳機，以獲得更好的通訊和聲音。例如，2022年8月，一加宣布將在印度推出升級版USB Type-C有線耳機。該耳塞與任何 Type-C USB 連接埠相容，並且可以輕鬆與 OnePlus 裝置配對。用戶還可以更改聲音增強設定並享受更多客製化的聲音。
  • 此外，客服中心主要選擇 UC 耳機和商務耳機，因為它們業務優勢，例如提高員工工作效率和有效的客戶溝通。
辦公室和聯絡中心耳機-市場-IMG2

亞太地區可望維持市場主要成長

  • 製造業是亞洲國家經濟成長的重要推手。政府鼓勵國際公司投資並將製造業務轉移到亞太地區。到2023年，由於自由貿易協定、有效的供應鏈和實惠的價格，亞太地區預計將引領全球經濟成長。
  • 越南政府正在重點發展可以鼓勵其他產業（尤其是製造業）擴張的服務業。在美國和中國之間的貿易緊張局勢中，越南已成為商業投資的可行選擇。越南希望採取措施加強本土企業的競爭和資金籌措，同時放寬對服務貿易和外國投資的限制。
  • 印度政府正在推動「印度製造」計劃，以加速國內製造。提高進口耳機、耳機、智慧型手錶等穿戴式裝置的價格，以鼓勵國內製造。在國際品牌利用 PLI 計畫的同時，國內品牌也採取舉措擴大其產品製造組合。例如，印度穿戴新興企業Boat每年生產超過1,000萬件穿戴式產品。
  • 此外，該地區對業務流程外包的強烈需求也推動了對商務用耳機的需求。目前，印度在該地區業務流程外包市場佔有主導地位。印度的 BPO 產業十分成熟，管理大量初級和次級（非必要）業務。其中包括客戶服務客服中心、IT 系統進步、 IT基礎設施和技術支援。此類業務中音訊和視訊會議的激增正在推動商務用耳機的市場需求。

辦公室和客服中心耳機產業概述

辦公室和客服中心耳機市場規模不大，隨著公司透過改進功能和創新理念加強產品系列有進一步成長的潛力。降噪、藍牙連接和精確語音拾音是這些耳機公司長期以來在其產品中內建的功能。為了在市場上競爭，這些耳機品牌採用策略定價和最新技術。然而，該市場包括三星電子有限公司、LG電子、松下公司等。

2023 年 3 月，Mart Networks 選擇 Jabra 為肯亞的遠距工作人員開發視訊和耳機設備。 Jabra 主要為企業生產產品，並開發 Engage AI 等平台，協助客服中心座席增強和改善客戶經驗。該工具在通話期間提供即時情緒評分，幫助客戶服務代理了解客戶和代理商的情緒和參與程度。

2022 年 12 月，Netflix 與 Boat 簽署協議，為 Netflix 推出該產品的串流版本。除了耳機之外，還包括頸帶和TWS耳機。這款耳機配備主動降噪 (ANC) 功能，並採用折疊式設計。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • 產業價值鏈分析
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 在可預見的未來，遠距工作預計仍將是主要趨勢。
    • 政府和醫療保健產業的需求不斷增加
    • 先進的噪音消除和向無線連接的轉變預計將推動需求
  • 市場挑戰
    • 具有現代功能的消費級耳機比專業級耳機更受青睞
    • 由於短缺問題導致桌上型電話使用量減少

第6章市場區隔

  • 按類型
    • 辦公室
    • 客服中心
  • 按連線類型
    • 有線
    • 無線的
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 其他亞太地區
    • 拉丁美洲
    • 中東/非洲

第7章競爭形勢

  • 主要供應商概況
    • Samsung Electronics Co. Limited
    • LG Electronics
    • Panasonic Corporation
    • Sennheiser electronic GmbH & Co. KG
    • Audio-Technica Corporation
    • Sony Corporation
    • Plantronics, Inc.
    • Jabra

第8章 投資場景

第9章市場展望

簡介目錄
Product Code: 90962
Office And Contact Center Headset - Market - IMG1

The Office and Contact Center Headset Market was valued at USD 2.56 billion in the previous year and is expected to register a CAGR of 8.97% during the forecast period to become USD 4.28 billion by the next five years.

The surge in demand for gadgets like smartphones, tablets, and laptops drives the headsets market. Online streaming has accelerated the use of headphones in homes. The need for high-quality audio for better sound reception is the top choice among users.

Key Highlights

  • The increase in the number of customer service centers, specifically in emerging nations, and the expanding market for top-notch earphones have resulted in increasing sales of office and contact center headsets. There is also a significant desire for wireless headphones that come with Bluetooth and NFC technology and touch-sensitive controls.
  • The versatility, sturdiness, and lightweight attributes of over-ear headphones, as well as their availability in different colors, are qualities that have made them preferred among consumers, which will further propel the expansion of the market in the projected timeframe.
  • Moreover, retailers are adopting headsets for better connectivity with frontline workers. Recognizing the utility of wireless headsets in businesses, Jabra launched headsets for frontline workers to keep them connected. The ultra-noise-canceling microphone in the Jabra Perform 45, the latest edition from the company, can cancel out up to 80% of background noise, allowing Coworkers to hear each other. It is also integrated with a Push-to-talk (PTT) button to make workers more productive by enabling them to respond to any urgent questions and solve problems quickly no matter where the employees are on the shop floor.
  • Furthermore, the need for cloud-based internet and video meetings is predicted to rise during the forecast period. As a greater number of people rely on audio, video, and web meetings to regularly connect with remote teams, the significance of headsets that deliver top-notch audio, minimize echoes and ambient sound, and ensure confidentiality is growing.
  • In January 2023, Audio-Technica launched headsets exclusively for live-streaming content creators. The USP of these headsets is the microphone design that adjusts and allows positioning even as the user moves his head. The mic is placed close to the user's mouth by a flexible boom arm, which reduces background noise and produces clear audio.
  • The COVID-19 pandemic significantly prompted the adoption of headgear as there was rising demand for gaming consoles, online video streaming, work-form home, and e-learning platforms. The demand is robust, and consumers are looking to spend on headgear embedded with the latest technologies like Bluetooth, ANC (active noise cancellation), and sleek design to make it more portable.
  • As consumers get tech-savvy, they look forward to headsets that offer features to multitask efficiently, communicate clearly, and stay focused. The headset manufacturers should constantly research and analyze the customer behavior towards these communication devices and develop products with the latest technology and required features as per business needs.

Office And Contact Center Headset Market Trends

Wired Headsets to Hold Major Share

  • Any potential connectivity or Bluetooth issues that occur while using wireless headphones are minimized after switching to wired headphones. While technology like Bluetooth supports digital signals that connect wireless headphones, the wired ones are integrated with analog signals that can handle more data and deliver excellent sound quality.
  • The global headset demand is increasing and is expected to reach around 1.28 billion units by 2027. Users prefer wired headsets as they are more affordable than wireless ones. Although the cost largely depends on the technology that goes into developing them, Bluetooth models and gaming headset costs will always be on the upper side.
  • Despite their technological advancements, Bluetooth headphones sometimes suffer from annoying issues like connection drop errors or showing connection even if the user completes a call. A wired headset gives smooth and continuous connectivity as it is directly plugged into the device.
  • In February 2023, to overcome breaks in transmission and loss of quality, Sennheiser launched IE 200 wired earphones that feature a natural frequency response curve and virtually nonexistent harmonic distortion usually found in earphones. The brand has also improved the braided cable, which reduces handling noise.
  • Moreover, these days, demand for type-C earphones is increasing as most Android phones are coming into the market without an earphone jack. This puts the purchasers in a dilemma, as they must choose between the numerous Bluetooth headphones or USB Type-C earphones. Bluetooth headphones are excellent. However, they are not favored by a majority of people, as they are cordless and, therefore, can be easily misplaced.
  • Thus, several players are also focusing on introducing type C earphones for better communication and sound. For instance, in August 2022, OnePlus announced to introduce an upgraded USB Type-C wired earphones in India. These earphones are compatible with any Type-C USB port and pair easily with OnePlus devices. It will also allow users to modify the sound enhancement setting for a more customized sound.
  • Furthermore, call centers are primarily choosing UC and business headsets due to the advantages they offer to their business operations, including enhanced employee productivity and effective client communication.
Office And Contact Center Headset - Market - IMG2

Asia-Pacific is Anticipated to Hold Major Market Growth

  • Manufacturing is a crucial driver of economic growth for Asian countries. The Governments are encouraging international players to invest and shift their manufacturing operations in the APAC region. In 2023, the Asia-Pacific area is anticipated to lead global economic growth because of free trade agreements, effective supply chains, and affordable prices.
  • The government of Vietnam is concentrating on services that can encourage the expansion of other industries, particularly manufacturing. Vietnam has become a viable choice for commercial investments amid the US-China trade conflict. Vietnam is eager to ease some limitations on the trade in services and foreign investment while enacting measures to increase competition and indigenous enterprises' access to financing.
  • The government of India is promoting the Make in India Project to accelerate manufacturing in the country. The prices of the headphones, earbuds, and other wearables like smartwatches being imported into the country were hiked to boost local manufacturing. Though international brands have taken advantage of the PLI scheme, homegrown brands are taking initiatives to expand their portfolio in product manufacturing. For instance: The Indian wearables startup Boat manufactured over 10 million wearables products annually.
  • Moreover, the region's robust need for business process outsourcing has predominantly fueled the requirement for professional headsets. Presently, India holds a leading position in the business process outsourcing market within the region. India's BPO sector is well-established and manages numerous primary and secondary (non-essential) business operations. These encompass customer service call centers, IT system advancement, IT infrastructure, and technical assistance. This upsurge in audio and video conferencing interactions during these operations amplifies the market demand for professional headsets.

Office And Contact Center Headset Industry Overview

The office and contact center headset market is moderate and has the potential to grow further as companies enhance their product portfolio with improved features and innovative ideas. Noise Cancellation, Bluetooth connectivity, and precise voice pick-up are features these headset companies have integrated into their products over time. To compete in the market, these headset brands are using strategic pricing and the latest technology. However, the market is dominated by players such as Samsung Electronics Co. Limited, LG Electronics, Panasonic Corporation, etc.

In March 2023, Mart Networks selected Jabra to develop video and headset devices for remote workers in Kenya. Jabra manufactures its products primarily for business enterprises and is developing platforms like Engage AI that help contact center agents enhance and improve the customer experience. The tool is helpful for customer service agents as it displays real-time sentiment scores during the call, thereby understanding the sentiments and engagement levels running on the customer side and agents.

In December 2022, Netflix signed a contract with Boat to launch stream edition products for Netflix. Along with headsets, neckbands and TWS earbuds will also be included. The headset will be loaded with Active Noise Cancellation (ANC) and a foldable design.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of COVID-19 impact on the industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Remote Work is expected to remain a major trend in the near future
    • 5.1.2 Growing demand from Government & Healthcare vertical
    • 5.1.3 Advanced noise cancellation and move towards wireless connectivity expected to drive demand
  • 5.2 Market Challenges
    • 5.2.1 Consumer-grade headsets with recent features are being preferred over professional-grade headsets
    • 5.2.2 Decline usage of desktop phones coupled with shortage issues

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Office
    • 6.1.2 Contact Center
  • 6.2 By Connectivity Type
    • 6.2.1 Wired
    • 6.2.2 Wireless
  • 6.3 By Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of the Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 India
      • 6.3.3.4 Rest of the Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Key Vendor Profiles
    • 7.1.1 Samsung Electronics Co. Limited
    • 7.1.2 LG Electronics
    • 7.1.3 Panasonic Corporation
    • 7.1.4 Sennheiser electronic GmbH & Co. KG
    • 7.1.5 Audio-Technica Corporation
    • 7.1.6 Sony Corporation
    • 7.1.7 Plantronics, Inc.
    • 7.1.8 Jabra

8 INVESTMENT SCENARIO

9 MARKET OUTLOOK