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市場調查報告書
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1404507

行動應用測試服務 (MATS) -市場佔有率分析、產業趨勢與統計、2024-2029 年成長預測

Mobile Application Testing Services (MATS) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

行動應用測試服務市場規模預計到 2024 年為 65.6 億美元，預計到 2029 年將達到 167.1 億美元，在預測期內（2024-2029 年）複合年成長率為 17.38%。

行動應用測試服務 (MATS)-市場-IMG1

行動設備生態系統包括各種硬體、軟體和網路配置。此外，新技術和瀏覽器的不斷出現，以及作業系統版本的不斷發布，使得品質保證策略和測試變得疲憊不堪且極具挑戰性。市場上不同類型和代次的行動電話的存在也對需求產生重大影響。應用程式必須以最佳水平運行和執行。

主要亮點

  • 相關應用程式商店中應用開發程式開發商之間的競爭正在影響市場。對 App Store 評論的直接、透明的回饋正在增加對優質行動應用程式和改善用戶體驗的需求。
  • 在策略合作中，很少有參與企業專注於提高知名度和拓展新市場。例如，下一代測試自動化解決方案的領先開發人員Applitools在去年的品質工程報告中宣布與Capgemini SA集團旗下的Sogeti就人工智慧現狀建立合作夥伴關係。 Applitools 使用 VisualAI 和 Ultrafast Test Cloud 提供新一代測試自動化平台。
  • 使用 MAT 服務的關鍵因素包括更快的上市時間、更低的預算、品質保證材料的可得性以及對使用者體驗設計的重視。過去十年，行動應用商店生態系統中與應用品質和用戶體驗相關的測量工具市場大幅成長。
  • 開發人員在精實和敏捷的開發方法下不斷開發新功能和增量即用型軟體。中小型企業正在尋求利用與行動裝置相關的龐大商機。
  • 需要針對與「物聯網」應用程式相關的使用者問題和挑戰進行測試。例如，您無法將物聯網裝置連接到行動應用程式。感測器不發送資料，應用程式未安裝在設備上，並且應用程式總是崩潰。
  • COVID-19大流行迫使行動應用程式測試團隊變得更加分散，為企業帶來了新的、越來越遠端的工作規範。它涉及企業不斷評估和發布高品質的數位體驗，同時管理時間和空間上分散的團隊。

行動應用測試服務 (MATS) 市場趨勢

對混合行動應用測試服務的需求不斷成長

  • 對混合應用程式測試服務不斷成長的需求反映了混合行動應用程式在不斷擴展的行動環境中的普及。混合應用程式結合了本機應用程式和 Web 應用程式的元素，並且由於其多功能性和滿足不同業務需求的能力而變得流行。
  • 混合應用程式設計為在多個平台上運行，例如 iOS、Android 和 Web 瀏覽器。測試服務的需求源自於確保不同作業系統和裝置上功能和效能的一致性。
  • 除此之外，由於大幅節省成本和縮短開發時間，對混合應用的需求正在增加。與本機應用程式需要單獨的 iOS 和 Android 程式碼庫不同，混合應用程式使用可以在多個平台上運行的單一程式碼庫。這意味著開發人員只需為混合應用程式編寫一次程式碼，從而使開發更加高效且更具成本效益。許多開發人員按小時收費，因此混合應用程式的更快開發時間意味著更低的成本。
  • 擴展混合應用程式比擴展本機應用程式更容易。通用碼庫可以更新和改進，確保所有平台的一致性。這就是為什麼我們的測試服務專注於使用者體驗測試，以確保您的混合應用程式提供無縫且使用者友好的體驗，無論您使用什麼平台或裝置。
行動應用測試服務 (MATS)-市場-IMG2

亞太地區可望成為快速成長的市場

  • 該地區的 IT 市場擴大採用行動應用程式測試解決方案。此外，行動應用程式測試有助於建立可在各種平台上存取和擴展的應用程式。行動應用程式測試是透過測試功能、一致性和可用性來建立應用程式軟體的過程。這包括自動和手動測試。
  • 亞太地區的行動電話使用量正在迅速增加。該地區的消費者擴大使用行動電話作為購買他們喜愛的品牌的即時方式。塑造行動生態系統的主要趨勢包括 5G 貨幣化、生成式人工智慧的興起、向循環性的轉變、規模和效率的整合以及金融科技。
  • 由於對線上遊戲、雲端和支援 5G 的身臨其境型應用程式的濃厚興趣等因素，該地區成熟的行動市場預計將成長。在其他地方，對行動資料和金融應用服務的需求不斷成長已成為該地區市場的主要收益成長要素。
  • 越來越多的用戶正在採用線上錢包功能，預計這將推動電子商務管道的使用。許多公司採用先進的測試流程來交付不太可能損害安全性的應用程式。這些都是推動該市場成長的關鍵因素。

行動應用測試服務 (MATS) 產業概述

行動應用測試服務市場高度分散，多個參與企業爭奪市場佔有率。就市場佔有率而言，由於最終用戶行業的選擇多種多樣，沒有任何一個市場參與企業能夠佔據主導地位。然而，市場參與企業更願意透過差異化服務來區別於技術創新和技術快速開拓。

  • 2023年6月SmartBear發表了Swagger開放原始碼工具，支援最新版本的Open API規格OAS 3.1。 OAS 是一種供應商中立且開放的 HTTP API說明格式，被世界各地組織的開發團隊廣泛使用。 Swagger 已發展成為最受歡迎的 API 開發開放原始碼工具之一，對 OAS、AsyncAPI、JSON Schema 等提供豐富的支援。
  • 2023 年 1 月 Cigniti Technologies 與 LambdaTest 合作，加速全球企業的數位化保障和數位轉型之旅。此次合作將使 Cigniti 能夠利用 LambdaTest 的創新 HyperExecute 平台，在 DevOps (CI/CD) 生命週期的各個階段為客戶提供安全、可擴展且富有洞察力的測試編配。透過此次合作，Cigniti 和 LambdaTest 將為客戶提供智慧測試編配平台，幫助他們快速運行端到端自動化測試，從而使跨產業和地理的上市時間得以縮短。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 技術簡介

第5章市場動態

  • 市場促進因素
    • 智慧型手機的普及推動市場成長
    • 人工智慧和人工神經網路等擴展技術的存在
  • 市場抑制因素
    • 基礎建設需要大量資金投入

第6章市場區隔

  • 應用程式類型
    • 本國的
    • 網路
    • 混合
  • 最終用戶產業
    • 遊戲
    • BFSI
    • 醫療保健
    • 零售
    • 旅遊/旅遊
    • 其他最終用戶產業
  • 地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 其他

第7章競爭形勢

  • 公司簡介
    • Accenture PLC
    • Capgemini SE
    • Cognizant Technology Solutions
    • EPAM Systems Inc.
    • IBM Corporation
    • Wipro Ltd
    • Tata Consultancy Services Limited
    • AQM Software Testing Lab
    • Cigniti Technologies Ltd
    • Amazon Web Services Inc.
    • Sauce Labs Inc.

第8章投資分析

第9章 市場機會及未來趨勢

簡介目錄
Product Code: 66378
Mobile Application Testing Services (MATS) - Market - IMG1

The Mobile Application Testing Services Market size is estimated at USD 6.56 billion in 2024, and is expected to reach USD 16.71 billion by 2029, growing at a CAGR of 17.38% during the forecast period (2024-2029).

There are a variety of hardware, software, and network configurations within the mobile device ecosystem. Furthermore, the task itself is tiring and presents exceptional challenges regarding quality assurance strategy and testing due to the continuous availability of new technologies and browsers and the release of operating system versions. Demand has been significantly influenced by the availability of various types and generations of cell phones on the market. The applications should work and run at the optimal level.

Key Highlights

  • The competition between application developers across relevant app stores is influencing the market. Direct and transparent feedback on reviews in the App Store has generated increased demand for high-quality mobile applications and an enhanced user experience.
  • In strategic collaboration, few players focus their attention on becoming visible and expanding into new markets. For example, Applitools, a leading developer of following-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, on the state of artificial intelligence in the quality engineering report last year. Applitools uses VisualAI and Ultrafast Test Cloud to provide a next-generation test automation platform.
  • The major factors considered for using MAT services are reduced time to market, lower budget and availability of quality assurance materials, and an emphasis on user experience design. Over the last ten years, there has been a marked rise in the market for measurement tools related to application quality and user experience on Mobile App Store ecosystems.
  • Developers constantly develop new features and increments of ready-to-use software under a lean and agile development approach. Small businesses were trying to take advantage of the huge business opportunities associated with cellular devices.
  • The user problems and challenges associated with the Internet of Things apps require testing. For instance, an Internet of Things device cannot be connected to a mobile application. The sensor doesn't send data, the application isn't installed on your device, and you always get an app crash.
  • With the COVID-19 pandemic, mobile application testing teams have become more distributed, leaving enterprises with a new and growing remote working standard. It is for enterprises to continuously evaluate and publish high-quality digital experiences while simultaneously managing teams that are separate from one another by time and space.

Mobile Application Testing Services (MATS) Market Trends

Growing Demand of Hybrid Mobile Application Testing Services

  • The rising demand for hybrid application testing services reflects the growing prevalence of hybrid mobile applications in the ever-expanding mobile landscape. Hybrid applications, which combine elements of both native and web applications, have gained popularity due to their versatility and ability to address diverse business requirements.
  • Hybrid applications are designed to run on multiple platforms, such as iOS, Android, and web browsers. The demand for testing services arises from ensuring consistent functionality and performance across various operating systems and devices.
  • In addition to this, there has been an increasing demand of hybrid apps as it provides substantial cost savings and faster development times. In contrast to native apps, which require separate codebases for iOS and Android, hybrid apps use a single codebase that can run on multiple platforms. This means that developers only need to write code once for a hybrid app, making development more efficient and cost-effective. Because many developers charge by the hour, the shorter development time for hybrid apps means lower costs.
  • Scaling a hybrid app is more straightforward than scaling native apps. Updates and improvements can be made to the common codebase, ensuring consistency across all platforms. This simplifies maintenance and provides a smoother user experience. hence, testing services focus on UX testing to ensure that hybrid applications deliver a seamless and user-friendly experience, regardless of the platform or device used.
Mobile Application Testing Services (MATS) - Market - IMG2

Asia Pacific Expected to be Fastest Growing Market

  • The adoption of mobile application testing solutions is increasing in IT markets in the region. Furthermore, mobile application testing facilitates building applications that are accessible and scalable across various platforms. It is a process to build application software by testing its functionality, consistency, and usability. This can be done by automation and manual testing.
  • Mobile phone usage across the Asia Pacific is booming. Consumers in the region increasingly use their phones as an immediate method to shop with their favorite brands. Key tendencies shaping the mobile ecosystem include 5G monetization, the rise of generative AI, the shift to circularity, consolidation to drive scale and efficiency, and fintech.
  • The market is expected to grow in the future owing to factors such as, in mature mobile markets in the region, there is strong interest in online gaming, cloud, and 5G-enabled immersive applications. Elsewhere, growing demand for mobile data and financial application services has emerged as crucial revenue growth drivers for the market in the region.
  • A rising number of users are adopting online wallet features, which, in turn, is expected to boost the utilization of e-commerce channels. Many enterprises are adopting advanced testing processes to deliver apps with a low possibility of security breaches. These are some of the key driving factors of growth for the market.

Mobile Application Testing Services (MATS) Industry Overview

The mobile application testing services market is highly fragmented and comprises multiple players vying for market share. About market shares, as various choices are available for the end user industry, no market player can have a dominant position. Nevertheless, market players prefer to distinguish themselves from innovation and rapid technological developments by differentiating their services.

  • June 2023: SmartBear released Swagger open-source tooling support for the latest version of the Open API Specification, OAS 3.1. A vendor-neutral, open description format for HTTP APIs, the OAS is widely used by development teams at organizations worldwide. Millions of developers use Swagger, which has evolved into one of the most popular open-source tools for API development, with rich support for the OAS, AsyncAPI, JSON Schema, and more.
  • January 2023: Cigniti Technologies Partners with LambdaTest to accelerate the digital assurance and digital transformation Journeys of global Companies; the partnership allows Cigniti to tap into LambdaTest's innovative HyperExecute platform that provides secure, scalable, and insightful test orchestration for customers at different points in their DevOps (CI/CD) lifecycle. Through this collaboration, Cigniti and LambdaTest provide their customers with a smart test orchestration platform that helps clients run end-to-end automation tests at blazing-fast speeds, enabling faster time-to-market across industries and geographies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Smartphones Drives the Market Growth
    • 5.1.2 Presence of Augmenting Technology, such as AI, ANN, and Others
  • 5.2 Market Restraints
    • 5.2.1 Significant Infrastructure Requires Huge Capital Investment

6 MARKET SEGMENTATION

  • 6.1 Application Type
    • 6.1.1 Native
    • 6.1.2 Web
    • 6.1.3 Hybrid
  • 6.2 End-User Industry
    • 6.2.1 Gaming
    • 6.2.2 BFSI
    • 6.2.3 Healthcare
    • 6.2.4 Retail
    • 6.2.5 Travel and Tourism
    • 6.2.6 Other End-User Industries
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Accenture PLC
    • 7.1.2 Capgemini SE
    • 7.1.3 Cognizant Technology Solutions
    • 7.1.4 EPAM Systems Inc.
    • 7.1.5 IBM Corporation
    • 7.1.6 Wipro Ltd
    • 7.1.7 Tata Consultancy Services Limited
    • 7.1.8 AQM Software Testing Lab
    • 7.1.9 Cigniti Technologies Ltd
    • 7.1.10 Amazon Web Services Inc.
    • 7.1.11 Sauce Labs Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS