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市場調查報告書
商品編碼
1198097

椒鹽捲餅市場 - 增長、趨勢和預測 (2023-2028)

Pretzel Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

椒鹽捲餅市場預計在未來五年內以 2.7% 的複合年增長率增長。

與其他鹹味零食相比，椒鹽脆餅通常被視為一種更健康的零食替代品，這種有益健康的策略引起了購物者的共鳴。 該產品的健康益處最終將消費者的注意力吸引到這個特定市場。 城市化、工業化和忙碌的生活方式促使消費者選擇隨身攜帶的零食以節省時間。 消費者更喜歡易於攜帶和即食的產品。

消費者口味的快速轉變導致人們越來越依賴椒鹽捲餅等方便零食。 此外，隨著食品工業的擴張，椒鹽捲餅現在通過許多餐館和零售商銷售。 在過去幾年中，在線零售由於便利性和產品可用性而增長。 此外，肥胖和超重等健康問題促使消費者選擇健康的零食。 市場參與者進入新市場並推出新產品以響應消費者需求。 例如，2021 年 8 月，Pecan Deluxe 推出了新的椒鹽捲餅。 新的壓碎椒鹽脆餅片分為三種：普通無塗層、牛奶巧克力塗層和可可脂塗層屏障。

椒鹽捲餅市場趨勢

尋找快捷健康零食的消費者

隨著對健康和方便飲食的需求增加，休閒食品在年輕人中的日益流行可能會推動對椒鹽捲餅的需求。 肥胖和超重是消費者中日益嚴重的問題。 世界肥胖聯盟發布的《2022 年世界肥胖地圖集》預測，到 2030 年，全球將有 10 億人（五分之一的女性和七分之一的男性）患有肥胖症。 這就是為什麼消費者轉向保健食品以獲得更健康的生活方式。 椒鹽捲餅被認為是更健康的替代品，因為它們含有更健康的成分。 椒鹽捲餅市場根據原材料的可用性使用木薯、馬鈴薯、紅薯、小麥和玉米等成分，以達到健康零食的目的，並減少人造澱粉的使用。 越來越多地使用吸油性較低的成分正在滿足對更健康零食的需求並推動全球市場研究。 新興國家的發展需求也是推高全球市場的一個因素。

北美是最大的市場

北美是全球椒鹽捲餅市場的主要區域。 椒鹽捲餅脂肪含量低，營養豐富。 使用的大部分麵粉都是強化麵粉，含有維生素和鐵，有助於刺激消化過程和促進新陳代謝。 美國是北美椒鹽捲餅消費和生產的主要國家之一。 推出各種口味的健康椒鹽捲餅一直是推動該地區市場增長的關鍵因素。 美國健康信託 (TFAH) 第 19 份年度報告顯示，19 個州的肥胖率超過 35%，從 2021 年的 16 個州上升為全國肥胖危機。 因此，即使在該地區，生活方式的改變也推動了用健康零食代替正餐的趨勢。 考慮到這些趨勢和消費者需求，公司正在推出添加了營養素的新產品。 例如，Hormel Foods 於 2021 年 2 月推出了 Hormel Pretzel Bites and Cheese Tray。 這個托盤配有 4 盎司軟椒鹽捲餅、4 盎司切達干酪醬和一包海鹽。

Pretzel 市場競爭對手分析

研究的市場競爭激烈。 這是由於世界各地的各種國內外公司的存在。 市場參與者包括 The Campbell Soup Company（Snyder's of Hanover）、J&J Snack Foods、Pretzels Inc.（Harvest Road）、PepsiCo.Inc. Mann）等。 領先公司奉行的一項關鍵戰略是產品創新。 這種特殊策略使公司能夠每天響應消費者的偏好。 一些企業也將併購作為他們的主要戰略，因為收購一些本土企業可以消除競爭，使公司躋身主導企業之列。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 鹽漬
    • 無鹽
  • 分銷渠道
    • 超市/大賣場
    • 便利店
    • 專賣店
    • 在線商店
    • 其他分銷渠道
  • 地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 亞太其他地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東和非洲
      • 南非
      • 阿拉伯聯合酋長國
      • 其他中東和非洲地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Mr. Pretzels
    • Focus Brands（Auntie Anne's）
    • PepsiCo. Inc.（Stacy's, Rold Gold）
    • Pretzels Inc.（Harvest Road）
    • Intersnack Group GmbH & Co.
    • Old Dutch Foods（Old Dutch Project Nice）
    • Utz Brands（Zap's, Utz, Bachman）
    • The Campbell Soup Company（Snyder's of Hanover）
    • Conagra Foods
    • J & J Snacks

第7章 市場機會與今後動向

簡介目錄
Product Code: 48298

The pretzel market is projected to register a CAGR of 2.7% over the next five years.

Pretzels are often considered a healthier snack alternative compared to some other salty snacks, making better-for-you strategies resonate with shoppers. The health-beneficial factor of the product is eventually dragging the focus of consumers toward this particular market. Because of urbanization, industrialization, and busy lifestyles, consumers are opting for quick on-the-go snacks to save time. Consumers prefer ready-to-eat products that are portable and easy to carry.

The rapid change in consumer tastes and preferences has resulted in a high reliance on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous food service establishments and retail outlets. Online retailing has grown in the last few years due to convenience and product availability. Additionally, due to health problems like obesity and being overweight, consumers are opting for healthy snack options. The market players are entering the new market and launching new products according to consumer demand. For instance, in August 2021, Pecan Deluxe launched new pretzel pieces. The new crushed pretzel pieces are available in three variants: regular uncoated, milk chocolate coated, and barrier coated with cocoa butter.

Pretzel Market Trends

Consumers Looking for Convenient Healthy Snack Options

The increasing popularity of snacks among the young population has boosted the necessity for healthy and convenient eating habits and is likely to drive the demand for pretzels. Problems like obesity and being overweight are on the rise among consumers. The World Obesity Atlas 2022, published by the World Obesity Federation, predicts that one billion people globally, including 1 in 5 women and 1 in 7 men, will be living with obesity by 2030. Thus, consumers are engaging with healthy foods to gain a healthier lifestyle. Pretzels are considered a healthier alternative due to the presence of healthier ingredients. For healthy snacking purposes and reduced use of artificial starch, ingredients such as tapioca, potato, sweet potato, wheat, and corn are used in the pretzel market based on the availability of raw materials. The increasing use of ingredients that absorb less oil is meeting the demand for healthier snacking and driving the global market studied. Growing demand from developing countries is also a factor boosting the global market.

North America is the Largest Market

North America is the major region in the global pretzel market, as pretzels are considered a healthier snack alternative compared to other traditional snacks in the region. They have low fat content and are high in nutrients. The majority of the flour used is fortified with vitamins and iron, which helps stimulate the digestion process and boost metabolism. The United States is one of the leading countries in terms of the consumption and production of pretzels in North America. The introduction of healthy variants of pretzels in a wide range of flavors has been a key factor driving the growth of the market in this region. Trust for America's Health's (TFAH) 19th annual report on the nation's obesity crisis found that 19 states have obesity rates over 35 percent, up from 16 states in 2021. Therefore, the trend of replacing meals with healthy snacks is growing in the region due to changes in lifestyles. Considering the trends and consumer requirements, companies are launching new products with added nutrients. Hormel Foods, for example, introduced Hormel Pretzel Bites and Cheese Tray in February 2021. The tray comes with 4 ounces of soft pretzel bites, 4 ounces of cheddar cheese sauce, and a packet of sea salt.

Pretzel Market Competitor Analysis

The market studied is competitive. This is due to the presence of various local and international players around the world. The major players in the market include The Campbell Soup Company (Snyder's of Hanover), J&J Snack Foods, Pretzels Inc. (Harvest Road), PepsiCo. Inc. (Stacy's, Rold Gold), and Utz Brands (Zap's, Utz, Bachman). The key strategy that major players are engaged with is product innovation. This particular strategy enables the company to meet the consumer's preferences daily. Some players also follow mergers and acquisitions as their key strategy because acquiring some local players will eliminate the competition and fix the company on the list of dominant players.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Salted
    • 5.1.2 Unsalted
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Speciality Store
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mr. Pretzels
    • 6.3.2 Focus Brands (Auntie Anne's)
    • 6.3.3 PepsiCo. Inc. (Stacy's, Rold Gold)
    • 6.3.4 Pretzels Inc. (Harvest Road)
    • 6.3.5 Intersnack Group GmbH & Co.
    • 6.3.6 Old Dutch Foods (Old Dutch Project Nice)
    • 6.3.7 Utz Brands (Zap's, Utz, Bachman)
    • 6.3.8 The Campbell Soup Company (Snyder's of Hanover)
    • 6.3.9 Conagra Foods
    • 6.3.10 J & J Snacks

7 MARKET OPPORTUNITIES AND FUTURE TRENDS