產前補充劑市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)

產前補充劑市場預計在預測期內（2023 年至 2028 年）的複合年增長率為 6.9%。

COVID-19 疫情影響了世界。 在封鎖期間，供應鏈中斷也推高了世界各地的食品價格。 產前補充劑對孕婦的健康至關重要，出於各種原因，如免疫力、孩子的成長。 這導致需求增加，主要市場參與者的收入增加，從而產生了積極的市場影響。 根據聯合國民意調查，許多國家在封鎖期間的懷孕人數有所增加，例如印度（高達 700 萬）、中國（1350 萬）、尼日利亞（640 萬）、巴基斯坦（500 萬）和印度尼西亞（400 萬） .激增。 在這種情況下，建議婦女採取安全預防措施，例如產前補充劑。 結果，產前補充劑的市場擴大了。

隨著孕婦變得更加註重健康並減少缺乏必要營養素的風險，產前補充劑市場正在擴大。 在某些情況下，政府努力提高欠發達國家婦女對產前補充劑重要性的認識。

例如，加州大學戴維斯分校 MIND 研究所的一項研究發現，觀察到在受孕前和懷孕的第一個月內不每天服用產前補充劑的婦女更有可能生出患有自閉症譜系障礙的孩子，並且該研究聲稱該比率是服用它的女性的兩倍。 此外，免費提供產前補充劑的 Direct Relief 等非政府組織的使命是改善因膳食攝入維生素和礦物質不足而導致微量營養素缺乏症的人們的健康和生活，進一步推動市場增長。

孕婦補品的市場趨勢

提高孕婦的健康意識

產前維生素補充劑市場的主要驅動因素是孕婦對補充劑的健康意識不斷提高。 從受孕的那一刻起就需要營養豐富的飲食，正確數量的營養成分對於健康嬰兒的誕生至關重要。 現在，美國幾乎所有產科醫生都推薦產前補充劑，以促進孕婦的健康發育並減少先天缺陷。 加州大學戴維斯分校 MIND 研究所進行的一項研究發現，在懷孕的第一個月內沒有每天服用產前補充劑的女性比那些服用的女性更容易生出患有自閉症譜系障礙的孩子。事實證明，機率增加了一倍。 當與高風險遺傳相結合時，相關風險增加了七倍。 由於收入水平的提高和營銷人員的促銷策略，產前維生素的銷售額顯著增加。

北美引領孕婦補品市場

北美在產前維生素補充劑市場中佔有最高份額。 該地區的父母人口結構正在發生變化，預計將繼續支持增長。 少女懷孕率的下降以及富裕和受教育程度更高的女性生育比例的增加預計將進一步推動北美市場。 該地區市場的增長主要是由於早期訪問的可用性以及最新醫療技術的引入。 隨著 Internet 的普及，購買產前補充劑的在線市場在過去三到四年中在全球範圍內經歷了快速增長。 此類別吸引了一些垂直專業人士，例如亞馬遜、Delhaize、沃爾瑪和家樂福。

其他福利。

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動因素
• 市場製約因素
• 波特的五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 按類型
  • 維生素
  • 礦物質（鈣、鐵和其他礦物質）
  • 必需脂肪酸
  • 其他類型
• 按表格
  • 膠囊
  • 粉末
  • 軟糖
• 按分銷渠道
  • 超市/大賣場
  • 藥房/藥店
  • 直銷
  • 網上購物
  • 其他分銷渠道
• 按地區細分
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
    • 其他北美地區
  • 歐洲
    • 西班牙
    • 英國
    • 德國
    • 法國
    • 意大利
    • 俄羅斯
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳大利亞
    • 其他亞太地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 中東
    • 南非
    • 沙特阿拉伯
    • 其他中東地區

第六章競爭格局

• 最活躍的公司
• 最常採用的策略
• 市場份額分析
• 公司簡介
  • Country Life LLC
  • Church & Dwight Co. Inc.
  • Direct Relief
  • Garden of Life
  • Procter & Gamble Company（New Chapter）
  • Rainbow Light
  • Vitamin Angels Inc.
  • Bayer U.S. LLC
  • Abbott Nutrition
  • New Chapter Inc.

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

The prenatal supplements market is projected to register a CAGR of 6.9% during the forecast period (2023 - 2028).

The COVID-19 situation affected globally. In addition, food prices crept up across the world during lockdown due to disrupted supply chains. Prenatal supplements are essential for the health of pregnant women, responsible for various reasons like immunity, child's growth, etc. This resulted in the increased demand, resulted in the increased revenue of leading market players, and hence, a positive market impact. According to a United Nations poll, during lockdowns, the number of pregnancies surged in numerous countries, including India (up to 7 million), China (13.5 million), Nigeria (6.4 million), Pakistan (5 million), and Indonesia (4 million). Women were advised to take safeguards such as prenatal supplements in such a vital scenario. As a result, the market for prenatal supplements has grown in popularity.

The prenatal supplements market has been growing owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrient deficiency. Also, in some cases. Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries.

For instance, a study by the UC Davis MIND Institute had claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements. Also, NGOs, such as Direct Relief, which provide prenatal supplements free of charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals, have further boosted the market growth.

Prenatal Supplements Market Trends

Rise in Health Awareness Among Pregnant Women

The key driver of the prenatal vitamin supplements market is increased health awareness about prenatal supplements among pregnant women. A nutritious diet is necessary from the moment of conception; the proper number of nutritional components is essential for a healthy baby's birth. Prenatal supplements are currently recommended by practically all obstetricians in the United States to encourage healthy development and reduce birth abnormalities in pregnant women. According to research conducted by the UC Davis MIND Institute, women who reported not taking daily prenatal supplements just before and throughout the first month of pregnancy were twice as likely to have a child with autism spectrum disorder than women who took the supplements. When paired with a high-risk genetic make-up, the related risks increased by seven times. The sale of prenatal vitamin supplements has expanded significantly as a result of rising income levels and market sellers' promotional tactics.

North America to Drive the Prenatal Supplements Market

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. The growth of the regional market is primarily attributed to the early availability as well as the adoption of the latest healthcare technologies. With the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in the online prenatal supplements space.

Prenatal Supplements Market Competitor Analysis

The prenatal vitamin ingredients market share is moderately fragmented with the presence of several key market participants, which include Country Life LLC, Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter), Deva Nutrition, Garden of Life, Rainbow Light, and Church & Dwight. Various manufacturers are focusing on enhancing their product portfolio to enhance their product launches, strategic mergers & partnerships to attract new customers.

Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Type
  • 5.1.1 Vitamins
  • 5.1.2 Minerals (Calcium, Iron, and Other Minerals)
  • 5.1.3 Essential Fatty Acids
  • 5.1.4 Other Types
• 5.2 By Form
  • 5.2.1 Capsules
  • 5.2.2 Powder
  • 5.2.3 Gummy
• 5.3 By Distribution Channel
  • 5.3.1 Supermarkets/Hypermarkets
  • 5.3.2 Pharmacies and Drug Stores
  • 5.3.3 Direct Selling
  • 5.3.4 Online Channels
  • 5.3.5 Other Distribution Channels
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle-East
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Country Life LLC
  • 6.4.2 Church & Dwight Co. Inc.
  • 6.4.3 Direct Relief
  • 6.4.4 Garden of Life
  • 6.4.5 Procter & Gamble Company (New Chapter)
  • 6.4.6 Rainbow Light
  • 6.4.7 Vitamin Angels Inc.
  • 6.4.8 Bayer U.S. LLC
  • 6.4.9 Abbott Nutrition
  • 6.4.10 New Chapter Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET