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市場調查報告書
商品編碼
1198088

高級酒精飲料市場 - 增長、趨勢和預測 (2023-2028)

Premium Alcoholic Beverages Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 145 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球優質酒精飲料市場預計在未來五年內以 8.43% 的複合年增長率增長。

對酒精飲料的需求不斷增長，尤其是千禧一代，以及全球消費者對高端/超高端產品的需求不斷增長，是高端酒精飲料市場的主要驅動力。 由於對低酒精度啤酒的偏好越來越大，公眾對優質酒精飲料的需求也越來越大。 這可能是由於消費者探索新飲料的意願增加以及他們對酒精單位消費量的深入了解。 此外，高端酒精飲料市場的增長率受到可支配收入增加、全球青年人口增長以及消費者對高端或超高端產品需求不斷增長的積極影響。 這是由於這些飲料採用各種尺寸和容器（瓶裝和罐裝）的精美包裝。 例如，根據世界銀行的數據，到 2021 年，印度約 67.45% 的人口將處於 15-64 歲年齡段。 它在該國的份額最大，高於 2020 年的 67.27%。

在大多數成熟市場和新興市場，消費者開始飲用“le's-but-better”酒，這種酒通常富含大麥和麥芽。 此外，在線銷售渠道的趨勢也引發了高端飲料的進入，支持其增長。 針對這些趨勢，市場上的企業也相應地推出了產品。 例如，2022 年 10 月，Heaven Hill Distillery 將推出 Square 6 High-Rye Rye 威士忌，被譽為 Evan Williams Bourbon Experience 的尖端產品。 他們說，Square 6 High-Rye 黑麥威士忌麥芽漿是 Heaven Hill 產品組合的新配方，含有 63% 的黑麥、24% 的玉米和 13% 的麥芽。 預計這種市場發展將刺激對優質酒精飲料的需求，並在預測期內推動市場增長。

高級酒精飲料市場趨勢

精釀啤酒的重要性

隨著人們的健康意識越來越強，並提倡使用功能性和天然成分，精釀啤酒比 ABV 為 2.8% 的優質酒精更便宜，在優質酒精飲料市場提供了更好的機會。我來了。 印度、中國、印度尼西亞和新加坡等新興市場對精釀啤酒的需求增長更快。 對優質酒精飲料不斷增長的需求被認為是該市場的主要驅動因素之一。 由於千禧一代的社交傾向，啤酒吧和酒吧在千禧一代消費者中也越來越受歡迎，預計這將支持精釀啤酒在全球的快速擴張。 新的啤酒廠在世界各地不斷湧現，重要的公司熱衷於開發和開發創新的精釀啤酒和拉格啤酒品種，以滿足不斷增長的消費者需求，並從競爭對手中脫穎而出，並正在推動這一領域的增長。 例如，2021年可口可樂FEMSA宣布收購巴西啤酒品牌The Rezopolis，進入巴西精釀啤酒市場。

精釀啤酒含有 CBD，大麻的非精神活性成分。 佛蒙特州的 The Long Trail Brewing Company 等啤酒廠已經開始限量生產使用大麻油釀造的 IPA 和 APA。 顧客被 CBD 注入的啤酒所吸引，因為它們的卡路裡含量相對較低，CBD 抵消了啤酒的啤酒花苦味，並增強了□烯的柑橘味。 酒精飲料製造商加強分銷渠道的努力以及網上商店和便利店等採購渠道的擴張也為高端酒精飲料市場的增長做出了重大貢獻。

亞太地區增長最快

在高端酒精飲料市場，亞太地區佔據了全球市場的很大份額。 該地區擁有龐大的千禧一代消費者群體。 這鼓勵主要公司擴大其地域分佈並增加其消費者基礎，從而支持該地區優質酒精飲料市場的增長。 烈酒、啤酒、蘋果酒和葡萄酒中使用的各種口味，帶有水果、植物、草藥、巧克力和香料的色調，在酒精飲料中創造出獨特的質地和口味，亞洲消費者更喜歡各種優質酒精飲料，滿足了 中國有很多接觸西方文化和生活方式的機會，人們對國產酒的不信任感越來越強。 因此，該地區消費高酒精飲料的趨勢越來越明顯。 例如，啤酒是消費最多的酒精飲料。 根據中國國家統計局數據，2022 年 8 月中國啤酒產量約為 393 萬千升。 與去年同期的約 422 萬吉隆坡相比，增長了約 12%。

此外，該市場的主要公司正在擴大其在全球的足跡，對啤酒廠進行戰略收購併擴大其產品組合，以進軍高端酒精飲料市場。 例如，2022 年 11 月，印度第三大 IMFL（印度洋酒）公司 Allied Blenders & Distillers (ABD) 宣布計劃收購半高級和高級威士忌細分市場中的三個品牌 Hardened。 我們還在快速增長的印度酒精飲料市場實施積極的增長戰略。 預計這些因素將吸引消費者並增加該地區酒精飲料的消費。

高級酒精飲料市場競爭對手分析

優質酒精飲料市場競爭激烈，由區域和國際競爭對手組成。 該市場由 Brown-Forman Corporation、Pernod Ricard SA、Gruppo Campari、Diageo PLC Brands Inc. 和 Bacardi Limited 等公司主導。 先進的分銷網絡和製造專業知識為製造商提供了擴大產品範圍的優勢。 黃酮類化合物行業的大多數市場參與者都將重點放在技術創新的研發上，這有望在預測期內增加銷售額。 優質酒精飲料市場的主要參與者專注於利用新興市場提供的機會。 新興市場包括美國、巴西、中國和印度等市場，由於收入水平上升和對創新酒精飲料產品類型的偏好發生變化，這些市場正在尋求擴大收入基礎。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究結果和研究先決條件
  • 本次調查的範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 供應商的議價能力
    • 買方/消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 類型
    • 啤酒
    • 葡萄酒
    • 烈酒
  • 分銷渠道
    • Ontrade
    • 場外交易
  • 地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 俄羅斯
      • 意大利
      • 西班牙
      • 其他歐洲
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 南非
      • 阿拉伯聯合酋長國
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Pernod Ricard SA
    • Diageo PLC
    • Bacardi Limited
    • The Brown-Forman Corporation
    • Gruppo Campari
    • Constellation Brands
    • Carlsberg Group
    • Heineken Holding NV
    • Treasury Wine Estates
    • Anheuser-Busch InBev

第7章 市場機會今後動向

簡介目錄
Product Code: 64575

The Global Premium Alcoholic Beverages Market is projected to register a CAGR of 8.43% over the next five years.

The increased demand for alcoholic beverages, especially among millennials, as well as the rising global consumer desire for premium/super-premium goods, are the main drivers of the premium alcoholic beverage market. The public demand for premium alcoholic beverages is also rising due to the rising preference for low-alcohol beers. It is attributed to consumers' increased willingness to explore new drinks and advanced knowledge of alcohol unit intake. Additionally, the premium alcoholic beverages market growth rate is positively impacted by rising disposable income, a growing young adult population around the world, and rising consumer demand for a premium or super-premium products. It is due to the appealing packaging of these beverages in various sizes and containers (bottles and cans). For instance, according to the World Bank, in 2021, about 67.45% of the Indian population fell into the 15-64 age group. It increased from 67.27% in 2020 and accounted for the largest share in the country.

In most mature and emerging markets, consumers are starting to drink 'le's-but-better' alcohol, generally with higher barley and malt contents. Moreover, the shifting inclination toward online sales channels is also providing a way into the premium beverage and is supporting its growth. Owing to this trend, players in the market are also making product launches accordingly. For instance, in October 2022, Square 6 High-Rye Rye Whiskey was released by Heaven Hill Distillery, which claimed it was the latest cutting-edge offering from the Evan Williams Bourbon Experience. They stated that the Square 6 High-Rye Rye Whiskey mash bill, a new recipe under the Heaven Hill portfolio, contains 63% rye, 24% corn, and 13% malted barley. Hence, such developments in the market are expected to attract and increase the demand for premium alcoholic beverages, thus boosting the market's growth during the forecast period.

Premium Alcoholic Beverages Market Trends

Craft Beer Gaining Importance

The rising health awareness among people and the promoted inclusion of functional and natural ingredients offer more excellent opportunities for craft beer in the premium alcoholic beverage market as it is less expensive than its high-alcohol counterparts, with 2.8% ABV. The demand for craft beer is growing faster in emerging countries like India, China, Indonesia, and Singapore. The growing demand for premium alcoholic beverages is considered one of this market's primary drivers. Additionally, due to the socializing trends, the rising popularity of brewpubs and taprooms among millennial consumers is expected to support the speedy expansion of craft beers globally. New breweries are popping up worldwide, and significant players are keen on developments, offering innovative craft brew and lager varieties to differentiate themselves from competitors to meet the growing consumer demand, causing the sector to grow. For instance, in 2021, Coca-Cola FEMSA announced the acquisition of The Rezopolis, a Brazilian beer brand, to obtain access to the market of Brazilian Craft Beer.

Craft beers contain a CBD invention, a non-psychoactive component of the cannabis plant. Breweries like The Long Trail Brewing Company in Vermont have begun producing IPAs and APAs in limited quantities that are brewed using hemp oil. Customers are gravitating to CBD-infused beers because they are relatively low in calories, and the CBD lessens the bitterness of the beer's hops, enhanced by terpenes' citrus flavors. Efforts by alcoholic beverage manufacturers to strengthen distribution channels and extension of purchase channels, such as online stores, and convenience stores, are also contributing substantially to the growth of the premium alcoholic beverages market.

Asia-Pacific to Witness Fastest Growth in the Market

Asia-Pacific is witnessing significant growth in market share in the premium alcoholic beverages market globally. The region includes a sizeable millennial consumer base. It encourages vital players to expand their geographical presence and increase their consumer base, supporting the premium alcoholic beverages market growth in the region. The variety of flavors used in spirits, beer, cider, and wine with a tint of fruits, botanicals, herbs, chocolates, and spices, fabricate a unique texture and taste in alcoholic beverages to fulfill Asian customers' requirements as they prefer variation in premium alcoholic beverages. China holds a significant share of the premium alcoholic beverage market in Asia owing to its augmented exposure to western culture and lifestyle and rising suspicion of domestic liquor. It is increasing the trend of consuming premium alcoholic beverages in the region. For instance, beer is the most consumed alcoholic beverage. According to the National Bureau of Statistics of China, in August 2022, beer production in China was about 3.93 million KL. The number increased by about 12% compared to the same period of the previous year, which amounted to around 4.22 million KL.

In addition, the major players operating in the market are expanding their product portfolios, with strategic acquisitions of breweries, to spread their footprints across the world and tap the premium alcoholic beverage market. For instance, in November 2022, the third-largest Indian IMFL (Indian-made Foreign Liquor) company in India, Allied Blenders and Distillers (ABD), solidified plans to acquire three brands in the semi-premium and premium whisky segment. It launched an aggressive growth strategy to expand its reach in the rapidly growing Indian alcohol market. Such factors are expected to attract consumers and raise the consumption of alcoholic beverages in the region.

Premium Alcoholic Beverages Market Competitor Analysis

The premium alcoholic beverage market is highly competitive and comprises regional and international competitors. The market is dominated by players like The Brown-Forman Corporation, Pernod Ricard SA, Gruppo Campari, Diageo plc Brands Inc., and Bacardi Limited. Advanced distribution networks and manufacturing expertise give an upper edge to the manufacturers to expand their range of products. Most market players in the flavonoid industry are focusing on R&D for innovation which is expected to raise sales during the forecast period. Leading producers of the premium alcoholic beverage market are concentrating on leveraging opportunities posed by emerging markets. It includes markets like the United States, Brazil, China, and India, to expand their revenue base, owing to the increasing income levels and changing preference for different types of innovative alcoholic beverage product type.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables & Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Beer
    • 5.1.2 Wine
    • 5.1.3 Spirits
  • 5.2 Distribution Channel
    • 5.2.1 On-Trade
    • 5.2.2 Off-Trade
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Pernod Ricard SA
    • 6.3.2 Diageo PLC
    • 6.3.3 Bacardi Limited
    • 6.3.4 The Brown-Forman Corporation
    • 6.3.5 Gruppo Campari
    • 6.3.6 Constellation Brands
    • 6.3.7 Carlsberg Group
    • 6.3.8 Heineken Holding NV
    • 6.3.9 Treasury Wine Estates
    • 6.3.10 Anheuser-Busch InBev

7 MARKET OPPORTUNITIES AND FUTURE TRENDS