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市場調查報告書
商品編碼
1197104

保健飲料市場增長、趨勢和預測 (2023-2028)

Health Drinks Market Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 156 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在預測期內，保健飲料市場的複合年增長率預計為 7.88%。

健康飲料市場是世界上增長最快的市場之一。 消費者正在傾聽將食品和飲料消費與健康聯繫起來的日益流行。 在這種背景下，消費者越來越多地轉向保持健康的生活方式，同時降低與生活方式相關的疾病的可能性。 這些因素，再加上醫療成本上升和城市化率上升等其他因素，正在推動對運動營養產品的需求。 新配方和改進的營銷技術增加了對功能水等健康飲料的需求。 在風味方面，柑橘品種佔據了研究市場的主導地位，而研究市場見證了各種新口味的滲透。

最受歡迎但最不奇特的是添加水果和草藥提取物，例如酸橙、草莓、CBD 和蘆薈，以增加消費者的維生素。 還提供限量版和季節性變化，例如 Spendlaps 薑餅水、Ondrasovka 橙子和肉桂混合物，以及達能椰子和菠蘿口味。 此外，休閒和娛樂用戶、專業健美運動員和運動員數量的顯著增加，以及越來越多的年輕人以這項運動為職業，也為市場的增長做出了貢獻。

保健飲品市場趨勢

對植物基和無乳糖飲料的需求不斷擴大

乳糖不耐症在北美和歐洲等發達國家普遍存在。 例如，據記載，土耳其、意大利、德國和西班牙的乳糖不耐症消費者數量最多。 根據 Britannica ProCon Org. 公佈的數據，目前土耳其 69% 的人口和意大利 72% 的人口存在乳糖不耐症。 此外，在中國和日本等亞洲國家，植物性食品和無乳糖食品和飲料的生活方式越來越受歡迎，帶動了健康飲料市場。 消費者需求從動物蛋白向植物蛋白的轉變增加了純素飲食的普及。 許多因素促成了向植物性飲食的轉變，包括可持續性問題、健康意識、倫理和宗教觀點、環境和動物權利以及過敏。 為滿足對植物性飲食日益增長的需求，Coldpress 推出了英國首款兩種口味的維生素強化高壓滅菌冰沙，以滿足消費者對植物性飲料日益增長的需求。

歐洲在日益增長的健康意識中占主要份額

隨著主要製造商對健康和保健的興趣日益濃厚，主要是在與飲食相關和疾病預防方法方面的研究活動不斷加強，歐洲主要製造商將在未來幾年內開發出新的健康飲料。預計將推出. 此外，醫療保健在整個歐洲都很普遍。 例如，在英國，國家統計局預測，目前的醫療保健總成本名義上將從 2020 年的水平增長 7.4%，到 2021 年達到 2770 億英鎊。 考慮到通貨膨脹對整體經濟的影響，2021 年醫療保健總支出實際增長 7.1%，而 2020 年為 10.0%。 2021年，醫療保健佔GDP的比重約為11.9%，與2020年持平。 德國人也在努力過上更健康的生活方式，因此他們正在用健康飲料，尤其是功能水來代替甜味劑和蘇打水。 例如，Vitamin Water Germany 通過德國籃球運動員 Jannik Freese 在 Instagram、Facebook 和 Twitter 等社交媒體上發帖宣傳其功能水。 通過這樣的有機促銷，該公司的產品得到了很好的反響。

保健飲品市場競爭者分析

保健飲料市場最活躍的參與者是百事可樂，其次是聯合利華、億滋國際、達能、General Nutrition Centers Inc、The Hain Celestial Group、Glanbia PLC、Premier Nutrition Company LLC、可口可樂公司, General Nutrition Centers, Inc.，這兩家公司都是健康飲料市場最重要的參與者。 預計在預測期內對功能性和其他健康飲料的需求將增加，因此參與者將採取各種策略，例如收購/合併、合作夥伴關係和產品創新，以觸及更廣泛的消費者群體。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 研究假設和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 產品類型
    • 強化果蔬汁
    • 能量飲料
    • 功能性飲料
    • 其他產品類型
  • 分銷渠道
    • 大賣場/超市
    • 專賣店
    • 在線商店
    • 便利店
    • 其他分銷渠道
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 意大利
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 沙特阿拉伯
      • 南非
      • 其他中東地區

第六章競爭格局

  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Unilever
    • Mondelez International, Inc.
    • PepsiCo, Inc.
    • Abbott
    • The Coca-Cola Company
    • Danone S.A.
    • General Nutrition Centers Inc.
    • The Hain Celestial Group
    • Glanbia plc
    • Premier Nutrition Company, LLC.

第7章 市場機會今後動向

簡介目錄
Product Code: 71885

The Health Drinks Market is projected to witness a CAGR of 7.88 % over the next forecast period.

The health drinks market is one of the fastest-growing markets in the world. Consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor, consumers are increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases. This factor, coupled with other factors, such as rising healthcare expenditures and increasing urbanization rates, drives the demand for sports nutrition products. New formulations and improved marketing schemes fuel the health drinks like functional water. In terms of flavors, citrus varieties dominate the market studied, but the market studied has witnessed the penetration of various new flavors.

The most popular but also the least exotic is adding fruit or herb extract, such as lime, strawberry, CBD, and aloe vera, among others, to give the consumer a vitamin boost. Limited edition and seasonal variants, such as Spendrups' gingerbread water, Ondrasovka's orange and cinnamon concoction, Danone's coconut and pineapple flavors, are also emerging. Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, as well as the growing number of young people opting for sports as their career, is also contributing positively to the market growth.

Health Drinks Market Trends

Growing Demand for Plant-based and Lactose-Free Drinks

Lactose intolerance is prevalent in developed regions such as North America and European countries. For instance, Turkey, Italy, Germany, and Spain were recorded to have some of the largest numbers of lactose-intolerant consumers. According to data published by Britannica ProCon Org. currently,69% of the population in Turkey and 72% of Italians are lactose intolerant. Moreover, Asian counties such as China and Japan are making inroads into the plant-based and lactose-free food and beverage lifestyle, thus driving the market for health drinks forward.​ The vegan diet has become increasingly popular due to the shift in consumer demand from animal to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, environmental and animal rights, and allergies. ​Therefore, to satisfy the growing demand for a plant-based diet, Coldpress launched UK's 1st vitamin-fortified, high-pressure pasteurized smoothies in two flavors, thus meeting the increasing consumer demand for plant-based beverages.

Europe Holds the Major Share With Growing Health Consciousness

The rising focus on health and wellness and intense research activities carried out by key players, primarily on diet-related and disease-prevention methods, are expected to encourage key European players to introduce new variants of health drinks in the upcoming years. Additionally, there has been an increase in healthcare across Europe. For example, in the United Kingdom, according to "The Office for National Statistics," a rise in nominal terms of 7.4% was projected for total current healthcare spending in 2021, to £277 billion, from 2020 levels. When the impacts of inflation on the broader economy are taken into account, the total current healthcare spending increased in real terms by 7.1% in 2021 as opposed to 10.0% in 2020. In 2021, the percentage of GDP that was attributable to healthcare was similar to the percentage in 2020, at about 11.9%. Also, Germans are trying to live healthier lifestyles; therefore, they have replaced sweetened and carbonated soft drinks with healthy beverages, especially functional water. For example, Vitamin Water Germany promotes its functional water through German basketball player Jannik Freese with social media posts on Instagram, Facebook, and Twitter. With this organic promotion, the company received a good response for its product.

Health Drinks Market Competitor Analysis

The most active health drink market companies include PepsiCo, followed by Unilever, Mondelez International, Inc., Danone S.A., General Nutrition Centers Inc., The Hain Celestial Group, Glanbia PLC, Premier Nutrition Company LLC, The Coca-Cola Company, General Nutrition Centres, Inc. Since the demand for functional beverages and other health drinks are expected to increase during the forecast period, the players are adopting various strategies such as acquisitions & mergers, partnerships, and product innovations to reach a more extensive consumer base.​

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Fortified Fruit & Vegetables Juice
    • 5.1.2 Nutritional Drinks
    • 5.1.3 Functional Drinks
    • 5.1.4 Others Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Convenience Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever
    • 6.3.2 Mondelez International, Inc.
    • 6.3.3 PepsiCo, Inc.
    • 6.3.4 Abbott
    • 6.3.5 The Coca-Cola Company
    • 6.3.6 Danone S.A.
    • 6.3.7 General Nutrition Centers Inc.
    • 6.3.8 The Hain Celestial Group
    • 6.3.9 Glanbia plc
    • 6.3.10 Premier Nutrition Company, LLC.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS