市場調查報告書
商品編碼
1196903
全球乳製品增白劑市場——增長、趨勢、COVID-19 的影響和預測 (2023-2028)Global Dairy Whiteners Market - Growth, Trends, and Forecasts (2023 - 2028) |
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預計在 2022-27 年的預測期內,全球乳製品增白劑市場的複合年增長率為 5.5%。
COVID-19 對市場的影響仍然是積極的。 缺乏渠道、扭曲的供應鍊和對貨架穩定食品的需求導致消費者選擇傳統食品的增值替代品。 因此,乳製品增白劑已成為一種可行的牛奶替代品,在利用便利性的同時贏得了傳統消費者的很大份額。 大流行後,茶和咖啡等飲料的消費增加導致對乳製品的需求激增。 此外,大流行促使製造商將剩餘牛奶轉化為增值產品,例如配方奶粉、奶酪和黃油。
市場的主要驅動力是乳製品的消費量不斷增加,這些乳製品具有出色的美白效果,並且添加了一定量的糖,以便於在茶和咖啡中使用。 除了增白作用外,乳製品增白劑還可以為添加它們的飲料增加口感和風味,改善產品的整體口味。
在咖啡、茶、可可等飲料中廣泛用作牛奶、奶粉、奶油的代用品。 此外,與普通牛奶相比,乳製品增白劑具有多種優勢,例如方便性和便攜性,這些都推動了市場的增長。
對咖啡和茶的健康意識不斷增強也推動了對乳製品增白劑的需求,與普通牛奶相比,乳製品增白劑具有許多優點,例如方便、便攜和更長的保質期。 此外,尋求方便和健康替代品的工人數量正在加強全球乳製品增白劑市場。 此外,到 2021 年,美國人平均每天要喝 2.5 杯咖啡。 2021 年,美國每人每天的咖啡消費量將保持在相對接近三杯的水平。 因此,人均咖啡消費量的增加由於方便方便,為該國的乳製品增白劑提供了有利可圖的增長。
由於牛奶和其他乳製品的大量消費,亞太地區佔據了全球乳製品增白劑市場的最大份額。 主要主導該地區市場的國家是中國、印度和日本。 此外,人口增長和快速城市化等因素也促進了該地區市場的顯著增長。 此外,積極的政府舉措也提振了該國的市場。 另一方面,由於該地區存在幾個強大的市場參與者以及茶和咖啡消費量的增加,預計歐洲和北美在預測期內將佔據乳製品增白劑市場的很大份額。預計增長預計在預測期內,對保質期長的乳製品增白劑產品的需求也將推動這兩個地區對乳製品增白劑產品的需求。
由於一些主要參與者的存在,全球乳製品增白劑市場正在整合。 重點是企業合併、擴張、收購和合作以及新產品開發,作為大公司為提高品牌在消費者中的知名度而採取的戰略方法。 主導市場的主要參與者包括 Gujarat Cooperative Milk Marketing Federation Ltd、Nestle SA、Britannia Industries Ltd、Mother Dairy Fruit & Vegetable Private Limited。
The global dairy whiteners market is expected to register a CAGR of 5.5% during the forecast period, 2022-27.
The COVID-19 impact remained favorable for the market. Lack of access, distorted supply chain, and demand for shelf-stabilized food products led consumers to opt for value-added substitutes to traditional foods. As a result, dairy whiteners surfaced as a practical alternative to milk further cornering a significant share of traditional consumers while leveraging convenience. The demand for dairy surged eventually in the post-pandemic era as the consumption of beverages like tea and coffee increased. Moreover, the pandemic also gave the manufacturers to convert surplus milk into value-added products like milk powder, cheese, butter, etc.
The market is mainly driven by the increasing consumption of dairy ingredients, which have excellent whitening ability and come with an added certain quantity of sugar to be readily used for tea or coffee. Besides whitening, dairy whiteners also add mouthfeel and flavor to the beverage they are added to, thereby improving the overall taste of the product.
Dairy whiteners are widely used as a substitute for fluid milk, milk powder, or cream in beverages such as coffee, tea, cocoa, etc. Also, dairy whiteners offer various benefits over regular milk, such as convenience, portability, and others, which in turn, boost the market growth.
The rise in the demand for coffee and tea owing to their health benefits is also propelling the demand for dairy whitener as it offers a number of advantages over regular milk, such as convenience, portability, and long shelf life. Further, the number of workers seeking a convenient and healthy alternative is strengthening the global dairy whitening market. Additionally, in 2021, Americans consumed an average of 2.5 cups of coffee per day. In 2021, U.S. coffee consumption per capita per day remained relatively close to 3 cups. Hence, the rising number in the per capita consumption of coffee offers a lucrative growth for the dairy whitener in the country owing to ease of convenience.
The Asia-Pacific accounts for the largest share in the global dairy whitener market, owing to the high milk consumption of milk and other dairy-based products in the region. The countries majorly dominating the region's market includes China, India, and Japan. Also, other factors such as steadily rising population and rapid urbanization have contributed to the significant growth of the market in the region. Besides, favorable government initiatives have boosted the country's market. On the other hand, Europe and North America are anticipated to gain a major share in the dairy whiteners market during the forecast period owing to the presence of several prominent market players in the region and rising consumption of tea and coffee, and the increasing demand for dairy whitener products with high shelf-life is also expected to increase the demand for dairy whitener products in both region during the forecast period.
The global market for dairy whiteners is consolidated, owing to the presence of a few numbers of large players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players dominating the market includes Gujarat Cooperative Milk Marketing Federation Ltd, Nestle SA, Britannia Industries Ltd, and Mother Dairy Fruit & Vegetable Private Limited.