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市場調查報告書
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1138577

汽車語音識別系統市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

Automotive Voice Recognition System Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3個工作天內

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簡介目錄

車載語音識別系統市場在 2021 年價值 20.1 億美元，到 2027 年將達到 35.1 億美元，在 2022-2027 年預測期間的複合年增長率約為 8.07%。預計將取得進展。

當 2020 年 COVID-19 大流行爆發時，車載語音識別系統行業由於隨之而來的停產、停工和貿易限製而受到負面影響。此外，汽車產量下降、在家辦公導致汽車銷量下降、勞動力短缺導致出差限制等因素放大了疫情對汽車行業的影響。

隨著汽車銷量穩步增長且汽車製造商正在恢復運營，預計 COVID-19 病例數較低的國家將在預測市場期間復甦。此外，為了與汽車行業關鍵領域的客戶保持連續性，製造商正在實施應急計劃以減輕未來業務的不確定性。

從長遠來看，汽車生產和銷售的增長，世界大部分地區消費者收入水平的提高，使他們能夠在舒適和豪華服務以及更安全的駕駛因素上花費更多。舒適性，以及年輕客戶對具有最新連接性和人工智能功能的車輛的偏好等，將成為預測期內推動市場的一些因素。提供語音識別功能的型號數量非常有限，這可能會影響未來的市場增長。

市場領導者正在通過與主要汽車原始設備製造商合作並將語音識別技術集成到他們的車輛中來擴展他們的產品。例如，2022 年 9 月，BMW集團將與Microsoft合作開發新的語音和 AI 驅動的語音助手，該語音助手將集成到最新版本的BMW智能個人助理 (IPA) 中， BMW 7系和BMW i7.宣布選擇了該公司的子公司Cerence。同樣在 2022 年 3 月，Volkswagen AG選擇了Microsoft子公司 Cerence，將語音對話和 AI 技術集成到新的信息娛樂系統中，該系統將在新款VW Golf GTi 8中首次亮相。

由於聯網汽車銷量高、年輕購車者願意選擇語音識別技術等最新聯網功能，以及汽車 OEM 市場的強大存在，亞太地區佔據主導地位。由於購車者對語音識別等新一代技術的高度親和力和聯網汽車的高銷量，歐洲和北美是第二大市場。

主要市場趨勢

對汽車連接性和安全性的需求不斷增長推動市場增長

如今想要購買汽車的年輕客戶更關心連接功能，而不是汽車的機械規格。這種趨勢在歐洲和亞太地區等市場變得越來越明顯，導致對車載語音識別系統等功能的需求增加。例如，2021年在中國銷售的超過1300萬輛乘用車將配備語音識別系統。這比 2020 年增加了 13%。

客戶越來越多地購買以增加聯網和自動駕駛汽車提供的安全保障。聯網汽車和自動駕駛汽車均標配語音識別技術。語音識別系統被認為能夠通過將輔助人員從基本的日常任務中解放出來並讓他們完全專注於駕駛來減少車禍的數量。

在印度等市場，有一種趨勢是推出配備支持當地語言的語音識別技術的車輛。例如，在印度推出的全新緊湊型SUV“Hyundai Venue”就搭載了語音識別系統，除了英語和印地語外，還支持10種印度語言。從車型來看，中檔車現在佔據市場主導地位，豪華車中使用的語音識別技術現在也被用於中檔車。例如，Honda在印度推出了第五代城市，採用了Google的語音助手技術。

因此，在預測期內，聯網和自動駕駛汽車銷量的增加、車輛安全性提高的趨勢以及語音識別系統在中檔汽車（如家用轎車和緊湊型 SUV）中的使用將推動市場的發展。預計將

預計亞太地區將在預測期內主導市場

預計亞太地區將在北美和歐洲之後佔據壓倒性的份額。亞太地區是乘用車的巨大市場。特別是印度和中國是全球最大的乘用車市場，約佔全球乘用車銷量的 30%，使亞太地區成為語音識別系統最賺錢的市場。

在中國和韓國等市場銷售的大多數汽車都具有某種形式的語音識別功能。例如，2021年在中國銷售的68%的新乘用車將配備語音識別系統。因此，聯網汽車在中國等市場新車銷售中的高滲透率使亞太地區成為車載語音識別系統的最主要地區。

由於許多語音識別技術開發商的存在以及這些地區聯網汽車的銷量不斷增長，歐洲和北美也是主要市場。因此，隨著每家公司在該領域推出新的創新，預計在預測期內，車載語音識別系統市場將在商用車領域增長。例如

  • 2022年9月，Chevrolet在中國推出全新緊湊型SUV“Seeker”，搭載內置語音識別技術的Xiaoxue操作系統。
  • 2022 年 5 月，Lexus在日本首次推出全新緊湊型跨界車 UX。該車配備了語音識別系統，可用於打開/關閉車內的空調和音樂。

競爭格局

車載語音識別系統高度集成。這個市場的特點是存在與主要汽車製造商相關的大型參與者。這些參與者還從事合資企業、併購、新產品發布和產品開發，以擴大其品牌組合併鞏固其市場地位。

主導全球市場的主要參與者包括Apple Inc.Alphabet Inc.、Microsoft Corp.、Sensory AI Inc.、VoiceBox Technologies Corp.。主要參與者正在推出新產品並與汽車 OEM 展開合作，以確保其市場地位並保持領先於市場曲線。例如：

  • 2022 年 2 月，Pioneer Corporation 發布了 Promatix AI，這是一個新的移動專用平台，可通過語音命令實現搜索和控制等功能。
  • 2021 年 12 月，Volkswagen AG推出了具有改進語音識別技術的新款高爾夫，該技術可以接受帶有 Hello Volkswagen 短語的語音命令。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查先決條件
  • 調查範圍

第二章研究方法論

第三章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 產業吸引力——波特五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭

第五章市場細分（市場規模：十億美元）

  • 車輛類型
    • 內燃機
    • 電子車
  • 車輛價格
    • 經濟型車
    • 中檔車
    • 豪華車
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 意大利
      • 歐洲其他地區
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 韓國
      • 亞太其他地區
    • 世界其他地區
      • 巴西
      • 阿拉伯聯合酋長國
      • 其他國家

第 6 章 競爭格局

  • 供應商市場份額
  • 公司簡介
    • Microsoft Corporation
    • Apple Inc.
    • Lumenvox
    • iNAGO Corporation
    • Alphabet Inc.
    • Harman Corporation
    • Nuance Communications Inc.
    • Sensory Inc.

第七章市場機會與未來趨勢

簡介目錄
Product Code: 69770

The Automotive Voice Recognition System Market was valued at USD 2.01 Billion in 2021, and it is expected to reach USD 3.51 Billion by 2027, registering a CAGR of around 8.07% during the forecast period, 2022-2027.

When the COVID-19 pandemic happened in 2020 the automotive voice recognition system industry was negatively affected due to the resulting manufacturing shutdowns, lockdowns, and trade restrictions. Furthermore, the effects of the pandemic on the automobile industry were amplified due to the fall in automotive production, a decline in automobile sales due to work-from-home routines, and traveling restrictions coupled with a lack of labor.

Since automotive manufacturers have resumed operations due to steadily rising automobile sales in countries with a limited number of COVID-19 cases, the market is likely to recover during the forecast market. Furthermore, the manufacturers are implementing contingency plans to mitigate future business uncertainties to retain continuity with clients in the critical sectors of the automobile industry.

Over the long term, increasing number of automobile production and sales, increased income level of consumers in most parts of the world which is allowing them to spend more on comfort and luxury services, development of infotainment and technology services to provide safety and comfort to the driver as well as preference of young customers for automobiles equipped with latest connectivity and AI features are some of the factors which are expected to drive the market during the forecast period. The number of models offered with voice recognition capabilities is very limited which may impact the growth of the market in the future.

Key players in the market are expanding their services by tying up with major automobile OEMs to integrate their voice recognition technologies in the OEMs' vehicles . For instance, in September 2022, BMW Group announced that they have selected Cerence Inc., a Microsoft Corp. subsidiary to develop a new voice and AI powered voice assistant to be integrated in the latest version of BMW Intelligent Personal Assistant (IPA) which would be available in new BMW 7 Series and BMW i7. Also in March 2022, Volkswagen AG selected Cerence Inc., a Microsoft Corp. subsidiary to integrate voice conversational and AI technologies in its new infotainment system which will debut in the new VW Golf GTi 8.

Asia-Pacific is the dominant market due to large sales of connected vehicles, willingness on the part of young automobile buyers to opt for latest conectivity features like voice rcognition technology and large prescence of automobile OEMs. Europe and North America are the next largest markets because of the close affinity of car buyers with new age technologies like voice recognition and high sales of connected vehicles.

Key Market Trends

Increasing Demand for Vehicle Connectivity and Safety is Aiding the Market Growth

Today young customers looking to buy a car attach more significance to the connectivity features than the mechanical specifications of the vehicle because they demand driving comfort and convenience more than the outright power or torque figures. This trend is increasingly observed in markets like Europe and Asia-Pacific which has led to an increase in the demand for features like in-vehicle voice recognition systems. For instance, in 2021 over 13 million passenger vehicles sold in China featured a voice recognition system. This is a Year on Year increase of 13% over 2020.

Customers are increasingly buying connected and autonomous vehicles for the increased assurance of the safety these types of vehicles have on offer. Both connected as well as autonomous have voice recognition technology as a standard feature. Voice recognition systems have been seen to reduce the number of vehicle accidents since they free the drivers from basic, routine tasks so that the drivers can fully concentrate on driving.

Another trend in the markets like India is launching of vehicles featuring voice recognition technologies that support vernacular languages. For instance, the new Hyundai Venue compact SUV launched in India features a voice recognition system which supports 10 Indian languages , in addition to English and Hindi. By vehicle type mid price vehicles dominated the market because the voice recognition technologies which were earlier available in luxury vehicles are now being increasingly offered in mid price vehicles. For instance, Honda Motor Corp. launched fifth generation City in India equipped with Google's Voice Assistant technology.

Thus increasing sales of connected and autonomous vehicles, trend towards greater vehcile safety and availability of voice recognition systems in mid priced vehicles like family sedans and compact SUVs are some of the factors anticipated to drive the market in the forecast period.

Asia-Pacific Region Anticipated to Dominate the Market During Forecast Period

The Asia -Pacific region expected to be dominant market followed by North America and Europe. Asia -Pacific is a huge market for passenger vehicles. India and China are some of the largest markets for passenger vehicles in the world which contribute to almost 30% of the worldwide passenger vehicle sales thus making Asia-Pacific the most lucrative market for automotive voice recognition systems.

The majority of the vehicles sold in markets like China and South Korea are connected and feature some kind of voice recognition capabilities. For instance, in 2021 68% of the new passenger vehicles sold in China featured voice recognition systems. Thus the high prevalence of connected vehicles in new vehicle sales in markets like China makes Asia-pacific the most dominant region for automotive voice recognition systems.

Europe and North America are also major markets due to the large presence of voice recognition technology developers and the rising sales of connected vehicles in these geographies. Thus, with companies coming up with new innovations in this segment, the market for automotive voice rcognition systems is expected to grow over the forecast period for the commercial vehicles segment. For instance

  • In September 2022, Chevrolet launched new Seeker compact SUV in China featuring Xiaoxue operating system with built-in voice recognition technology.
  • In May 2022, Lexus premiered its new UX compact crossover in Japan. The vehicle comes with a voice recognition system which can be used to on/off the airconditioning system and music in the vehicle.

Competitive Landscape

The automotive voice recognition system is highly consolidated. The market is characterized by the presence of considerably large players who have entered into collaborations with major automotive OEMs. These players also engage in joint ventures, mergers and acquisitions, new product launches, and product development to expand their brand portfolios and cement their market positions.

Some of the major players dominating the global market are Apple Inc. Alphabet Inc., Microsoft Corp., Sensory AI Inc., and VoiceBox Technologies Corp. Key players are launching new products and entering into collaborations with automotive OEMs to secure their market position and stay ahead of the market curve. For instance,

  • In February 2022, Pioneer Corporation introduced Promatix AI its new dedicated platform for mobility which enables functions like search and control through voice commands.
  • In December 2021, Volkswagen AG launched new Golf with improved voice recognition technology which will accept voice commands with Hello Volkswagen phrase.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (MARKET VALUE IN USD BILLION)

  • 5.1 Vehicle Type
    • 5.1.1 IC Engine
    • 5.1.2 Electric
  • 5.2 Vehicle Price
    • 5.2.1 Economy Vehicles
    • 5.2.2 Mid-Priced Vehicles
    • 5.2.3 Luxury Vehicles
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Brazil
      • 5.3.4.2 United Arab Emirates
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Microsoft Corporation
    • 6.2.2 Apple Inc.
    • 6.2.3 Lumenvox
    • 6.2.4 iNAGO Corporation
    • 6.2.5 Alphabet Inc.
    • 6.2.6 Harman Corporation
    • 6.2.7 Nuance Communications Inc.
    • 6.2.8 Sensory Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS