全球熱昇華印刷市場 - 增長、趨勢、COVID-19 和預測（2022-2027）

在預測期內，全球熱昇華印花市場預計將以 16.8% 的複合年增長率增長。

熱昇華列印因其能夠產生高質量的照片效果而越來越受歡迎。該工藝利用熱轉印將不同量的有色染料顏料從載體膜轉移到 PVC 印刷表面，使染料化學鍵合。

主要亮點

• 熱昇華打印在促銷產品打印機中迅速普及，因為它可以應用於各種各樣的產品。熱昇華印花適用於織物和硬質材料。它也被用於印刷橫幅和瓷磚。昇華印花嵌入基材或織物中，而不是印在表面上，從而產生永久性顏色。即使經過多次洗滌，熱昇華面料也不會褪色、開裂或碎裂、剝落或劃傷圖像。
• 近年來，對熱昇華打印機的需求顯著增長，各個供應商都開始了工業設施的高速、大規模生產。新的打印頭提供更快的打印速度和自動循環系統，以減少導致停機的打印頭噴嘴堵塞。
• 在服裝行業，越來越多的廠商積極推出熱昇華印花解決方案，市場佔有率大。與絲網印刷相比，引入數字印刷的決定性因素是高度的設計自由度。許多設計師，如 Mary Katrantzou 和 Alexander McQueen，由於其成本效益，已在其短版印刷中採用數字印刷。
• 此外，一些新興參與者和初創企業已被確認獲得大量資金，進一步推動了研究目標市場的增長。例如，2022 年 1 月，按需印刷服裝設計和製造公司 HugePOD 籌集了 4000 萬美元的 B 輪融資，宣布了一個重要的融資裡程碑。該公司在其服裝上使用昇華印花。
• 但是，熱昇華列印機的運行速度比噴墨列印機慢，熱昇華列印機涉及的工序數量多，價格比其他工序略高。我在聽。
• 由於全球爆發 COVID-19，全球紡織行業首當其沖地受到全球市場低迷的影響。隨著全球主要市場的關閉，對紡織品的需求已經停滯。服裝店、商場等商家將被責令暫停營業，預計在疫苗接種完成前無法全面營業。然而，冠狀病毒危機加速了電子商務行業的發展，增加了在線購買並推動了對時尚和服裝的需求。此外，新趨勢、對舒適和裝飾性服裝的需求上升以及旅行限制的放寬預計將在預測期內推動該行業的增長。

主要市場趨勢

家庭細分有望推動市場

• 本研究涵蓋的昇華應用範圍包括家庭中使用的窗簾、地毯、牆面覆蓋物和室內裝潢。住宅建築在這一細分市場中佔有相當大的份額，預計將在預測期內推動所研究市場的大幅增長。
• 推動上述應用需求的各種因素包括快速的城市化進程和增加的可支配收入。這通過在全球範圍內以優勢取代農村文化，引起了人類社會根源的歷史性轉變。根據萬事達卡的數據，2021 年 11 月美國服裝銷售額的同比（2021 年與 2020 年）增長率約為 47.3%。預計這些發展將有助於家庭領域調查市場的增長。
• 此外，電子商務的日益普及預計將推動市場的增長，因為它將在企業與消費者之間的溝通中發揮壓倒性的作用。該平台幫助客戶提供有關公司及其產品的最新信息。
• 鑑於日益增長的需求，多家供應商正在擴大其產品組合，以包括新的打印機和打印解決方案。例如，2022 年 4 月，熱昇華打印機的領先供應商愛普生擴大了其 76 英寸工業紡織品打印機的產品線，增加了 SC-F10000H。
• 此外，窗簾製造等家用紡織品首選熱昇華印花。此外，在家用紡織品中，熱昇華印花是窗簾和其他印花織物的首選，因此對這些印花機的需求預計會增加。全世界的需求都在增加。
• 但是，過去幾年，對牆布產品的需求一直在穩步下降。主要原因是現有的牆紙很難去除。這項繁瑣的任務需要正確的工具，包括剝離工具和化學品。然而，這樣的行為可能會損害隔離牆的完整性和吸引力。

亞太地區實現高速增長

• 在亞太地區，由於紡織行業的發展，熱昇華印花市場正在顯著增長。短命和快節奏的時裝設計、新技術的開發以及電子商務行業的發展等因素正在進一步推動市場的增長。
• 根據中國國家統計局的數據，2021 年 12 月，中國生產了約 39.2 億米的服裝面料。自 2020 年底以來，每月紡織品產量一直超過 30 億平方米。
• 根據 IBEF（印度品牌資產基金會）的數據，印度紡織業是經濟中最古老的行業之一，預計到 2029 年將達到 2090 億美元。在該地區，客戶要求批量小、交貨時間短，數字印刷的趨勢正在增強。紡織品等各種最終用戶不斷增長的需求可能會進一步增強數字印刷的力量，以提供變革性的成果。
• 在過去十年間由 IPL 發起的一項活動中，愛普生首次在印度推出了帶有 Surecolor SC-F6070 和 SC-F 7070（熱昇華打印機）的 IPL T 卹，引起了人們對熱昇華打印的關注。隨著此類事件的蔓延，預計未來將進一步增長。
• 各種公司都在專注於開發可持續發展的先進打印機，以滿足該地區不斷增長的需求。例如，2021 年 8 月，ColorJet India 推出了用於熱昇華印花的 SubliXpress Plus，用於紡織品印花的正面。配備 8 個京瓷交錯打印頭，可按需打印 5、7 和 12 pL 的可變墨滴尺寸，提供極為清晰的線條和平滑的顏色漸變。它也是一款配備零耗水打印技術的大容量打印機，適用於再生滌綸針織物和紡織品等材料。

競爭格局

熱昇華印花市場正在變得分散，一些領先的公司通過多樣化的產品組合和產品開發獲得優勢。此外，本地玩家的數量正在增加，市場競爭也很激烈。主要參與者包括 Seiko Epson Corporation、Roland DG Corporation、Sawglass Corporation、Mitsubishi Electric Corporation 和 Panasonic Corporation。

• 2022 年 5 月 - 愛普生髮布了公司首款 A4 熱昇華列印機“SureColor F-130”。這是一款專為小型企業開發的緊湊型紡織品數碼列印機。該打印機是全面的端到端打印解決方案的一部分，該解決方案包括正品 Epson UltraChrome DS 墨水、打印機輔助工具和轉印紙。此外，本次發布的產品兼容愛普生雲解決方案PORT平台，用戶可以了解使用情況和成本。
• 2021 年 11 月 - 寬幅噴墨打印機、墨水、切割機和墨水的供應商 MUTOH America 推出了新型熱昇華列印機 XpertJet 1642WR Pro。為了在提高生產打印速度的同時實現一流的點放置精度，這款中級入門列印機配備了新的超寬 MUTOH AccuFine 雙打印頭，適用於軟標牌、家居裝飾、運動服裝和時尚應用。

其他福利。

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第 1 章介紹

• 研究假設和市場定義
• 調查範圍

第 2 章研究方法

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 工業價值鏈分析
• 工業吸引力 - 波特五力分析
  • 供應商的議價能力
  • 買家的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 技術快照
• 評估 COVID-19 對行業的影響

第 5 章市場動態

• 市場促進因素
  • 不斷增長的服裝市場
  • 營銷和廣告支出增加
• 市場抑制因素
  • 設備投資和消耗成本

第 6 章市場細分

• 按應用
  • 服裝
  • 產業用紡織品
  • 家居用品
  • 視覺傳達
  • 剛性
• 地區資訊
  • 北美
  • 歐洲
  • 亞太地區
  • 世界其他地區

第 7 章競爭格局

• 公司簡介
  • SEIKO EPSON Corporation
  • Roland DGA Corporation
  • Sawgrass Inc.
  • Mitsubishi Electric Corporation
  • Panasonic Corporation
  • Agfa-Gevaert Group
  • Colorjet Group
  • Mimaki Engineering Co. Ltd
  • HP Inc.
  • Gandy Digital
  • Klieverik Heli BV
  • Mutoh Europe NV
  • Dai Nippon Printing Co. Ltd

第 8 章投資分析

第 9 章市場潛力

The global dye sublimation market is expected to register a CAGR of 16.8% during the forecast period. Dye-sublimation printing is being increasingly adopted due to its high-quality photographic results. This process utilizes thermal transfer to shift different amounts of colored dye pigments from a carrier film to the PVC printing surface, to which the dyes bond chemically. ​

Key Highlights

• Dye-sublimation printing is quickly gaining traction among promotional product printers due to its diverse application on many products. This printing applies to fabric and rigid materials. Companies are also adopting this type of printing for banners and ceramic tiles. It yields permanent color embedded in the substrate or cloth rather than printed on the surface. Dye-sublimated fabric does not fade or crack even after washing several times, and images do-not chip, peel, or scratch.​
• In recent years, the demand for dye-sublimation printers has observed significant growth; printer vendors have begun producing high-speed, high-volume systems for industrial facilities-the revelations in design, better printheads, and other components further augment the demand. The new printheads offer faster print speed and an automatic circulation system, thus, reducing printhead nozzle clog, which is one of the common reasons behind the downtime.​
• The garment industry commands a significant market share with the increasing vendor propensity toward adopting dye-sublimation printing solutions. ​Some critical factors for adopting digital printing include greater design flexibility than screen printing. Many designers, such as Mary Katrantzou and Alexander McQueen, prefer digital printing for small prints because it is cost-efficient.
• Furthermore, several emerging players and start-ups can be identified to gain significant funding, which is further supporting the growth of the studied market. For instance, in January 2022, HugePOD, a company offering print-on-demand apparel design and manufacturing, announced a significant funding milestone, raising USD 40 million in a Series B round. The company uses dye-sublimation printing on apparel.
• However, factors such as the slow pace of operation of dye sublimation printers as compared to the inkjet printers and the higher number of steps involved in dye sublimation, causing the price to be a bit higher than other processes, are challenging the growth of the studied market.
• With the global outbreak of COVID-19, the global textile industry is facing the brunt of a worldwide market slump. The demand for textiles has reached a standstill as the major markets are under lockdown globally. Businesses, such as apparel stores and malls, were ordered to shut down, and it is expected that they may not be opened at total capacity until widespread vaccination is complete. However, The coronavirus crisis has accelerated the growth of the e-commerce industry, with online purchases increasing, driving the demand for fashion and clothing. Moreover, the increasing demand for new trends and comfortable, decorative apparel and reduction in travel restrictions is expected to drive the industry's growth during the forecast period.

Key Market Trends

Household Segment is Expected to Drive the Market

• The scope of the applications of dye-sublimation covered under the study includes curtains, carpets, wall coverings, upholstery, etc., used for household purposes. Residential constructions account for a substantial market share in this segmental market and are expected to drive significant growth for the market studied during the forecast period.
• Various factors driving the demand for the applications mentioned include the rapid rise in urbanization and increased disposable income. This has been responsible for a historic transformation of human social roots by predominantly replacing the rural culture on a global scale. According to MasterCard, the year-on-year growth (2021 on 2020 change) in apparel sales in the United States was about 47.3% in November 2021. Such trends are expected to contribute to the growth of the studied market in the household segment.
• Furthermore, the increasing penetration of the e-commerce industry is expected to drive the market's growth as it plays a dominant role in communication between companies and consumers. The platform helps customers provide up-to-date information about the business and its products.
• Considering the growing demand, several vendors are expanding their portfolio to include new printers and printing solutions. For instance, in April 2022, Epson, a leading provider of dye sublimation printers, expanded its 76-inch, industrial-grade textile printer range to include the SC-F10000H.
• Moreover, dye-sublimation printing, such as curtain manufacturing, is preferred in household textiles. Printers used for these are expected to witness increased demand owing to the usage of printed fabrics in the home textiles segment. The need for such materials is expanding globally.
• However, the demand for wall covering products has steadily declined over the last few years. This is primarily attributed to the difficulty involved in removing an existing wallpaper. This tedious task requires the right tools, such as stripping tools and chemicals. However, such an act could damage the integrity and appeal of the wall.

Asia-Pacific Region to Witness Highest Growth

• The Asia-Pacific region is witnessing robust growth in the dye sublimation printing market due to its growing textile industry. Factors such as shortening lifespan and faster adaptability of fashion designs, development of new technologies, and growth of the e-commerce industry further aid the market growth.
• According to the National Bureau of Statistics of China, in December 2021, China produced approximately 3.92 billion meters of clothing fabric. The monthly textile production volume was consistently above three billion meters since late 2020.
• According to the IBEF (India Brand Equity Foundation), the Indian textile sector is one of the oldest industries in the economy and is expected to reach USD 209 billion by 2029. The trend of digital printing is catching up in the region, as customers are looking for short runs and faster turnaround times. Increasing demand from various end-user customers, such as textiles, may further improve the power of digital printing to provide innovative results.
• Dye-sublimation printing gained attention in India after the campaign that IPL started in the past decade when Epson first offered IPL t-shirts through its Surecolor SC-F6070 and SC-F 7070 (dye sublimation printers). With more such events gaining popularity, the studied market is expected to receive further growth opportunities during the forecast period.
• Various companies are focusing on developing sustainable advanced printers to cater to the increasing demand in the region. For instance, in August 2021, ColorJet India Launched SubliXpress Plus For Dye-Sublimation Printing for the textile printing front. It features eight staggered Kyocera printheads that can print variable drop sizes of 5, 7, and 12pL as demanded to produce exceptionally sharp lines and create smooth gradients in color tones. It is a high-volume printer and features zero water-consuming printing technology suitable for fabrics made with recycled polyester-knit and woven materials.

Competitive Landscape

The dye sublimation printing market is moving toward a fragmented market as market leaders are banking on diverse product portfolios and product development to gain an edge. The number of local players is also increasing, creating an intense rivalry in the market. Key players are SEIKO EPSON Corporation, Roland DGA Corporation, Sawgrass Inc., Mitsubishi Electric Corporation, Panasonic Corporation, etc.

• May 2022 - Epson launched its first-ever A4 dye sublimation printer, the SureColor F-130, a compact digital textile printer developed especially for small businesses. The printer forms part of the company's comprehensive end-to-end printing solution, including Epson's Genuine UltraChrome DS Inks, printer driver, and transfer paper. The newly launched product also supports the Epson Cloud Solution PORT platform so users can track usage and keep tabs on the costs.
• November 2021 - MUTOH America, a provider of wide-format inkjet printers, inks, and cutters and inks, launched its new XpertJet 1642WR Pro dye-sublimation printer. To achieve best-in-class dot placement accuracy at improved production print speeds, this mid-level entry point printer features new extra-wide MUTOH AccuFine dual print heads and is ideal for soft signage, home decor, sports apparel, and fashion applications.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Technology Snapshot
• 4.5 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 The Growing Apparel Market
  • 5.1.2 Increase in Marketing and Ad Spending
• 5.2 Market Restraint
  • 5.2.1 Capital Expenditure and Consumption Cost

6 MARKET SEGMENTATION

• 6.1 By Application
  • 6.1.1 Garments
  • 6.1.2 Technical Textiles
  • 6.1.3 Household
  • 6.1.4 Visual Communication
  • 6.1.5 Rigids
• 6.2 By Geography
  • 6.2.1 North America
  • 6.2.2 Europe
  • 6.2.3 Asia-Pacific
  • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 SEIKO EPSON Corporation
  • 7.1.2 Roland DGA Corporation
  • 7.1.3 Sawgrass Inc.
  • 7.1.4 Mitsubishi Electric Corporation
  • 7.1.5 Panasonic Corporation
  • 7.1.6 Agfa-Gevaert Group
  • 7.1.7 Colorjet Group
  • 7.1.8 Mimaki Engineering Co. Ltd
  • 7.1.9 HP Inc.
  • 7.1.10 Gandy Digital
  • 7.1.11 Klieverik Heli BV
  • 7.1.12 Mutoh Europe NV
  • 7.1.13 Dai Nippon Printing Co. Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET