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市場調查報告書
商品編碼
1136158
全球咖啡館和酒吧市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）Global Cafe and Bars Market- Growth, Trends, and Forecasts (2022 - 2027) |
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預計在 2022-2027 年的預測期內，全球咖啡館和酒吧市場的複合年增長率為 4.06%。
咖啡館和酒吧市場的增長主要是由於提供正宗便餐和各種飲料的咖啡館的增加。龍舌蘭酒、威士忌和乾邑白蘭地等酒精飲料消費量的增加也是全球咖啡和酒吧市場增長的主要因素。如今，咖啡館老闆正在鼓勵新一代訪問他們的 Insta 友好咖啡館，享受美食、輕柔的音樂、精心佈置的員工和創新的主題裝飾的氛圍。 .此外，隨著融入外國文化的運動愈演愈烈，提供正宗食品和飲料的咖啡館和酒吧正在世界各地開放。例如，2022 年 3 月，樂購將在倫敦推出一家新的快閃咖啡館。咖啡廳提供各種口味的“熱十字麵包用餐體驗”，從早餐和下午茶到 5 道菜的餐點。
在短期內，市場由不斷想要擴大味蕾的歐洲和亞洲消費者主導。它支持國內和國際美食，並支持該地區的咖啡館市場。此外，千禧一代消費者購買力的上升將在很大程度上加速咖啡館市場。
此外，Barr 越來越多地在各個地區提供基於技術的服務和解決方案，從而推動了研究市場的增長。例如，用於自助訂購的觸摸屏自助服務終端、允許定制訂單和快速支付的移動應用程序、遊戲和塗鴉等數字娛樂以及將 20% 的客戶賬單直接捐贈給慈善機構的 LivnGiv，包括慈善捐贈解決方案等。
主要市場趨勢
食品菜單創新和定制促進市場增長
深受西方社會影響的酒吧因其種類繁多的清涼飲品和深夜餐點而在年輕一代中越來越受歡迎。定制和便利似乎是咖啡館和酒吧連鎖店興起的主要因素。顧客對個性化膳食的要求越來越高，因為他們試圖選擇適合自己口味的菜餚，包括醫療需求、飲食限制和食物過敏。例如，在購買比薩餅時，顧客更喜歡用新鮮麵團、純原料、無麩質、無人工色素、防腐劑、化學品或添加劑製作的比薩餅，成本更高。我準備付錢。就像點披薩一樣，很少有人點薄皮、厚皮、額外的奶酪和額外的雞肉。因此，咖啡館和酒吧通過提供適合顧客口味的產品而廣受歡迎。此外，由於經濟的改善、消費者對健康和道德消費的持續興趣，以及在酒吧提供純素食品和酒精飲料，該行業正在發展。此外，咖啡館和酒吧的擴建以及新一代的創新設計網點是業主鞏固市場力量的一些策略。例如，2021 年，CravableBrands Ltd. 的 Red Rooster 品牌宣佈在全球市場推出其最新款香脆炸雞及其招牌烤肉。
北美是增長最快的地區
在北美咖啡館和酒吧市場，年輕人的口味多樣化，他們開始偏愛各種類型的高端飲料。隨著新店的開業，各種餐廳和連鎖酒店都在開設屋頂酒吧和酒館, 正在迅速擴張。隨著時間的推移，北美消費者變得更加成熟。北美消費者開始需要高品質、獨特的酒精飲料。因此，市場對葡萄酒、威士忌和龍舌蘭酒等優質酒精飲料的需求不斷增長。例如，美國蒸餾酒委員會預測 2021 年美國供應商的銷售額將達到 358 億美元，增長 12%，銷量增長 9.3%，達到 2.911 億箱 9 升。在美國，由於對飲料的需求不斷增長，咖啡文化得到了發展，但對果汁、咖啡、茶和調味飲料等即飲飲料的需求也在增長。軟飲料和有機咖啡的日益普及也促進了該地區咖啡文化的擴張，初創企業和各種手工麵包店和糕點店進入現場。
競爭格局
由於酒吧和咖啡館巨頭的強大存在以及大多數區域市場中多個品牌的廣泛產品組合，全球咖啡館和酒吧市場競爭激烈。經營全球咖啡館和酒吧市場的主要參與者是星巴克、可口可樂公司、Odizen Limited、麥當勞等。這些參與者俱有全球影響力，包括與其他大品牌合併、在區域和國際市場開設新店、創新飲料產品以保持在所研究市場的領先地位。我們專注於各種營銷策略以滲透市場。例如，2020 年路易威登宣佈在日本大阪開設自助餐廳和餐廳。
其他福利。
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法
第 3 章執行摘要
第 4 章市場動態
- 市場驅動力
- 市場製約因素
- 波特五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按服務類型
- 酒吧
- 咖啡廳
- 咖啡店
- 按插座
- 連鎖店
- 獨立網點
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 北美其他地區
- 歐洲
- 英國
- 德國
- 西班牙
- 法國
- 意大利
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 沙特阿拉伯
- 南非
- 其他中東
- 北美
第 6 章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- Starbucks Corporation
- J D Wetherspoon plc
- The Coca-Cola Company
- Odyzean Limited
- Buffallo Wild Wings
- McDonald's Corporation
- Coffee Day Enterprises
- John Swire & Sons Limited
- Luigi Lavazza Spa
- Rome Bidco Limited
第 7 章市場機會和未來趨勢
第 8 章 COVID-19 對市場的影響
第九章免責聲明
The global cafe and bars market is projected to register a CAGR of 4.06% during the forecast period, 2022-2027.
The market for cafes and bars is expanding primarily as a result of the rise in cafes offering authentic snacks with a variety of beverages. Other factors, such as the increasing consumption of alcoholic beverages such as tequila, whiskey, and cognac, are majorly attributed to the growth of the cafe and bar market globally. Nowadays, cafe owners are inclined towards a pleasant ambiance cafe which consists of playing soft music, well decked up staff, innovative theme decoration as new generation visits Insta-friendly cafes in order to enjoy the ambiance along with the food. With the ever-increasing adoption of foreign cultures, manufacturers are opening various new cafes and bars globally with authentic foods and beverages. For instance, in March 2022, Tesco inaugurated a new pop-up cafe in London. The cafe provides breakfast, afternoon tea, and five-course meals, among other "hot cross bun-filled dining experiences to suit all preferences.
In short term, the market is dominated by European and Asian consumers, who are continuously looking to expand their palates. This supports both domestic and international cuisines along and supports the cafe market in the region. Further, the rising purchasing power of the millennial generation of consumers is going to accelerate the cafe market to such an extent.
Additionally, bars are increasingly offering tech-based services and solutions in various regions which has led to the growth of the market studied. For example, they are introducing self-ordering touchscreen kiosks, mobile apps for customizable orders and quick payment, digital entertainment like gaming and graffiti, and charity donation solutions like LivnGiv that directly donate 20% of the customer's bill for charity.
Key Market Trends
Innovation and Customization in Food Menus Augmented the Market Growth
The popularity of bars among young adults is rising as a result of the strong impact of Western society and the availability of a wide range of refreshing drinks and late-night comfort food. Customization and convenience seem to be the major drivers driving behind the rise of the cafe and bar chains. Customers are increasingly looking for personalized foods as they try to match their culinary choices to their preferences, whether it be due to medical needs, dietary limitations, or food allergies. For instance, when purchasing pizza, customers are more likely to prefer and are prepared to spend more for pizza produced with fresh dough, pure ingredients, gluten-free, and zero artificial colors, preservatives, chemicals, or additives. Similar to how few people order pizza with a thin crust, a thick crust, extra cheese, or extra chicken. As a result, cafes and bars are becoming more popular by providing products based on customer preferences. Additionally, the industry is growing as a result of the improving economy, consumers' continued interest in health and ethical consumerism, and the availability of vegan food items alongside alcoholic beverages at bars. Further, expansion and new-gen innovative design outlets of cafes and bars are some of the strategies preferred by owners to strengthen their market dominance. For instance, in 2021, the Red Rooster brand of CravableBrands Ltd. declared the launch of its latest crunchy fried chicken, alongside its signature roasts in the global market.
North America is the Fastest Growing Region
The market for bars and cafes in North America is expanding quickly due to the nation's young adults' diverse tastes and preferences for different kinds of premium beverages, which has resulted in the emergence of upscale bars and pubs, while the construction of new airports and highways in developing nations has encouraged various restaurant and hotel chains to establish rooftop bars and pubs. Over time, North American consumers have become more sophisticated. They have been looking for high-quality, distinctive alcoholic drinks. As a result, there is now a greater market demand for alcoholic beverages such as wine, whisky, and tequila of the highest caliber. For instance, The United States Distilled Spirits Council projected that supplier sales in the United States increased by 12% in 2021 to a total of USD 35.8 billion, while volumes increased by 9.3% to 291.1 million 9-liter cases. However, the nation's cafe culture has grown as a result of the expanding demand for ready-to-drink fruit juice, coffee, tea, flavored drinks, and other beverages. Additionally, the rising popularity of soft drinks and organic coffee has attracted startups and a variety of artisan bakeries and patisseries, enhancing the cafe culture in the region.
Competitive Landscape
The global cafe and bars market is highly competitive due to the strong presence of giant companies having bars and cafes and a wide range of product portfolios under multiple brands in the majority of the regional markets. The major players operating the global cafe and bars market are Starbucks, The Coca-Cola Company, The Coca-Cola Company, Odyzean Limited, and McDonald's, among others. These players are focusing on various marketing strategies to penetrate the global market which include, merging with other giant brands, launching new outlets in the regional and international markets, and innovating new beverage products to maintain their leadership position in the market studied. For instance, in 2020, Louis Vuitton declared their expansion of cafeteria and restaurant to open in n Osaka, Japan.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Service Type
- 5.1.1 Bars
- 5.1.2 Cafes
- 5.1.3 Coffee Shops
- 5.2 By Outlet
- 5.2.1 Chained Outlets
- 5.2.2 Independent Outlets
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Starbucks Corporation
- 6.3.2 J D Wetherspoon plc
- 6.3.3 The Coca-Cola Company
- 6.3.4 Odyzean Limited
- 6.3.5 Buffallo Wild Wings
- 6.3.6 McDonald's Corporation
- 6.3.7 Coffee Day Enterprises
- 6.3.8 John Swire & Sons Limited
- 6.3.9 Luigi Lavazza Spa
- 6.3.10 Rome Bidco Limited
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