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全球在線約會服務市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）
市場調查報告書
商品編碼
1135890

全球在線約會服務市場 - COVID-19 的增長、趨勢、影響和預測（2022-2027 年）

Global Online Dating Services Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計在預測期間（2022-2027 年），全球在線約會服務市場將以 6.9% 的複合年增長率增長。

主要亮點

  • 市場需求正在從基於照片和個人簡介的隨意滑動的歷史模式演變為需要更具吸引力的功能，讓人們可以通過應用相互聯繫。在線約會服務正朝著在其應用程序中包含音頻和視頻的方向發展，以提高可靠性和連接性。
  • 世界各地的人們都在尋找伴侶的某些特質。這些特徵包括相似的興趣、相似的心態等等。在線約會可以幫助您找到具有這些特徵的人，這就是在線約會如此受歡迎的原因。隨著基於年齡、性取向和種族等指標的針對人群的分組算法的多樣化，以及代表所有用戶的能力，這個市場將變得更具包容性和新意。期待見證應用程序的推出。
  • 在線約會易於使用、方便、快捷、省力。此外，通過使用各種功能，您可以限制可以聯繫的人。因此，它被廣泛使用並促進了市場的增長。
  • 在線約會服務市場主要在美國等發達國家流行，但在整個地區的相關性越來越高。我們正在目睹新興國家迅速採用智能手機和互聯網。
  • 由於 COVID-19 大流行，世界各地越來越多的人轉向在線約會平台。政府在多個國家實施了旅行限制，加速了在線約會平台的全球採用，並關閉了商店、商場和咖啡館。

主要市場趨勢

智能手機的普及推動了在線約會應用的下載

  • 智能手機等計算機終端的普及是在線約會應用增加的主要因素之一。智能手機在發達國家和發展中國家的普及率都在提高，可以實時使用的應用也很多，因此對在線約會服務的需求也在增加。
  • 亞太地區，尤其是印度和中國等國家/地區的智能手機普及率最高，該地區越來越多的人每天都可以使用廉價且便捷的互聯網接入。因為有
  • 因此，智能手機允許用戶擴大其地理覆蓋範圍並增加與不同地點的人互動的機會。根據世界銀行集團的數據，歐洲的手機普及率最高，其次是北美和亞太地區。
  • 此外，由於全球主要地區的互聯網普及率提高，智能手機上在線約會應用的使用有所增加。對於開發增強智能手機便利性的應用程序的約會服務提供商來說，這是一個巨大的商機。

北美市場份額最大

  • 預計在預測期內，北美市場份額最大，美國是市場收入增長的主要驅動力。 Tinder、Bumble 和 Badoo 等成熟的在線約會平台的存在是市場的驅動因素之一。
  • 在線約會服務市場參與者在該地區出現了顯著增長，這表明該地區對約會應用的市場需求很大。例如，在北美，Match Group 的在線約會服務提供商 2018 年平均擁有 410 萬用戶，到 2021 年上升到 490 萬。
  • 此外，該地區還開發了在線約會網站，以匹配具有特定興趣的情侶。例如，eHarmony 是擁有大約 1500 萬匹配項的在線約會網站之一。此外，網站廣告工具和消費者興趣跟蹤工具的重大進步預計將進□□一步促進市場增長。
  • 該地區市場對集成高級功能的需求不斷增長，例如通過虛擬約會應用推出相親功能，尤其是在 COVID-19 流行期間。然而，市場在確保一些用戶的安全方面面臨挑戰，因為該地區的一些女性用戶在騷擾的背景下提出了擔憂。預計接受調查的市場將見證算法的整合，這些算法採取了嚴格的措施來糾正任何平台濫用和騷擾用戶的情況。

競爭格局

全球在線約會市場與各種規模的公司競爭激烈。隨著組織繼續進行戰略投資以抵消他們目前正在經歷的放緩，預計該市場將遇到數次合作夥伴關係、併購和收購。市場包括主要的解決方案和服務，例如 Match Group, Inc. (Tinder)、Bumble Inc、The Meet Group (Cupid Media Pty Ltd.)、The Meet Group (eHarmony Inc.)、Match Group, Inc. (OkCupid)由提供商。

  • 2022 年 2 月 Bumble 收購了法國約會應用程序“Fruitz”，並擴大了其在加拿大和西歐的基地。此次收購旨在實現公司的戰略性跨境擴張。
  • 2022 年 3 月-Match Group 宣布，除了現有的 Tinder、Match、OkCupid、Hinge 等產品組合外，還將推出約會應用“Stir”。該應用程序專為單親父母而設計。通過此版本，我們旨在解決美國現有約會應用程序服務不足的 2000 萬單親父母。

其他福利。

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第1章介紹

  • 研究假設和市場定義
  • 調查範圍

第2章研究方法

第 3 章執行摘要

第 4 章市場洞察

  • 市場概覽
  • 工業吸引力 - 波特五力分析
    • 供應商的議價能力
    • 買家和消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • COVID-19 對全球在線約會服務市場的影響

第5章市場動態

  • 市場驅動力
    • 提高智能手機普及率
    • 由於婚戀網站上的結婚率上升，對匹配服務的需求增加
  • 市場挑戰
    • 虛假賬戶的增加給在線約會服務市場造成了障礙。
  • 市場機會
    • 隨著在線約會服務的高普及率和人們外表意識的提高而發展壯大。

第 6 章市場細分

  • 按類型（用戶數、滲透率等趨勢分析）
    • 免費在線約會
    • 付費在線約會
  • 按地區
    • 北美
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 其他歐洲地區
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 阿根廷
    • 中東和非洲
      • 沙特阿拉伯
      • 南非

第 7 章競爭格局

  • 公司簡介
    • Match Group, Inc.（Tinder）
    • Bumble Inc
    • The Meet Group（Cupid Media Pty Ltd.）
    • HAPPN
    • TrulyMadly
    • Badoo Trading Limited
    • Kunlun Tech Co Ltd（Grindr LLC）
    • Spark Networks SE
    • Momo（Tantan）
    • Zhenai
    • Coffee Meets Bagel Inc
    • Love Group Global Ltd

第8章 投資分析

第9章 市場的將來性

簡介目錄
Product Code: 91653

Global Online Dating Services Market is expected to grow at a CAGR of 6.9% over the forecast period (2022-2027).

Key Highlights

  • The market demand has been evolving from its historical model of casually swiping based on photographs and biography to the need for more engaging features which allow establishing human connections through apps. Online dating services are moving towards including audio and video in the app to enable greater credibility and connectivity.
  • People worldwide are looking for specific characteristics in their partners. Such characteristics include similar interests, like-mindedness, and others. Online dating helps them find people who share these characteristics, which is why online dating is becoming more popular. The market is expected to witness the introduction of new apps with the diversification of the grouping algorithm to target people based on their age, sexual orientation, ethnicity, and other metrics and become more inclusive by allowing representation of all its users.
  • Online dating is simple to use, convenient, quick, and requires less effort. Furthermore, it allows one to limit the number of people who can contact them by utilizing the various available features. As a result, it is widely used and propelling the market growth.
  • The online dating services market was predominantly popular amongst developed nations, like the United States but is increasingly becoming relevant across geographies. The market has witnessed fast adoption in developing countries with easy access to smartphones and the internet.
  • The COVID-19 pandemic has increased the number of people using online dating platforms worldwide. Governments have imposed travel restrictions in several countries, as well as the closure of shops, malls, and cafes, has fueled the global adoption of online dating platforms.

Key Market Trends

Increased Smartphone Penetration has Boosted the Download of Online Dating Apps

  • One of the major reasons for the increase in online dating apps is the rising penetration of smartphones and other computer devices. The usage of smartphones has increased in both developed and developing countries giving rise to boosting the demand for online dating services as most of the applications work in real-time based locations.
  • The penetration of smartphones is growing the fastest in the Asia Pacific region, especially in countries like India and China, because more people across the region are getting cheap and easy internet connectivity with every passing day.
  • Hence the usage of smartphones enables the users to have more chances to expand their geographic reach and will be able to interact with people across different locations. As per World Bank Group, the penetration of mobile phones is highest in Europe, followed by North America and Asia Pacific region.
  • Furthermore, the rise in internet penetration in the major parts of the globe has led to an increased usage of the online dating apps in their smartphones. This factor provides immense opportunity for dating service players to develop apps that are convenient to use on smartphones.

North America to hold largest Market share

  • North America is expected to have the largest market share over the forecasted period, with the United States being a primary contributor to the increase in market revenue. The presence of well-established online dating platforms such as Tinder, Bumble, Badoo, and others is one of the market's driving factors.
  • The players in the online dating services market have witnessed significant growth in the region, which is indicative of the large market demand for dating apps in the area. For instance, in North America, the average number of subscribers of Match Group online dating service providers was 4.1 million in 2018, which increased to 4.9 million in 2021.
  • Furthermore, online dating websites in the region are developed to match couples with specific interests. For instance, eHarmony is one of the online dating websites that has around 15 million matches. Additionally, the significant advancements in website advertising tools and consumer interest tracing tools are further projected to contribute to market growth.
  • The region's market has witnessed a rise in demand for the integration of advanced features, especially during the COVID-19 pandemic, which includes the launch of Blind Date through virtual dating apps. However, the market has witnessed challenges in ensuring safety for several users as several female users from the region have raised concerns in the context of harassment. The studied market is expected to witness the integration of algorithms that put stringent measures to remedy any instance of abuse of the platform and harassment of its users.

Competitive Landscape

Global Online Dating Services Market is competitive with diverse firms of different sizes. This market is anticipated to encounter several partnerships, mergers, and acquisitions as organizations continue to invest strategically in offsetting the present slowdowns they are experiencing. The market comprises key solutions and service providers, such as Match Group, Inc.(Tinder), Bumble Inc, The Meet Group(Cupid Media Pty Ltd.), The Meet Group(eHarmony Inc.), and Match Group, Inc.(OkCupid​).

  • February 2022 - Bumble acquired Fruitz, a French dating app, to expand its footprint into Canada and Western Europe. The acquisition is aimed at the company's strategic expansion across borders.
  • March 2022 - Match Group announced the launch of a dating app, Stir, in addition to its existing portfolio of Tinder, Match, OkCupid, Hinge, and others. The app is designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps, the company says.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the global online dating services market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Smartphone Penetration
    • 5.1.2 As marriage agreements on matrimonial websites increase, the demand for matchmaking services.
  • 5.2 Market Challenges
    • 5.2.1 Rising fake accounts is set to create hurdles for the Online Dating Services Market.
  • 5.3 Market Opportunities
    • 5.3.1 Growing to high adoption of online dating services and increasing consciousness regarding appearance among population.

6 MARKET SEGMENTATION

  • 6.1 By Type (Trend Analysis with coverage on number of users and penetration rate)
    • 6.1.1 Non- Paying Online Dating
    • 6.1.2 Paying Online Dating
  • 6.2 Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
    • 6.2.2 Europe
      • 6.2.2.1 Germany
      • 6.2.2.2 United Kingdom
      • 6.2.2.3 France
      • 6.2.2.4 Spain
      • 6.2.2.5 Rest of Europe
    • 6.2.3 Asia Pacific
      • 6.2.3.1 India
      • 6.2.3.2 China
      • 6.2.3.3 Japan
      • 6.2.3.4 Rest of Asia Pacific
    • 6.2.4 Latin America
      • 6.2.4.1 Brazil
      • 6.2.4.2 Argentina
    • 6.2.5 Middle East and Africa
      • 6.2.5.1 Saudi Arabia
      • 6.2.5.2 South Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Match Group, Inc.(Tinder)
    • 7.1.2 Bumble Inc
    • 7.1.3 The Meet Group (Cupid Media Pty Ltd.)
    • 7.1.4 HAPPN
    • 7.1.5 TrulyMadly
    • 7.1.6 Badoo Trading Limited
    • 7.1.7 Kunlun Tech Co Ltd(Grindr LLC)
    • 7.1.8 Spark Networks SE
    • 7.1.9 Momo(Tantan)
    • 7.1.10 Zhenai
    • 7.1.11 Coffee Meets Bagel Inc
    • 7.1.12 Love Group Global Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET