封面
市場調查報告書
商品編碼
1310827

數位廣告 - 全球產業年鑑:市場概要,競爭分析,預測(~2027年)

Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027 (Global Almanac)

出版日期: | 出版商: MarketLine | 英文 558 Pages | 訂單完成後即時交付

價格

全球數位廣告的市場規模在2022年的總收益為6,043億美元,2017年~2022年的年複合成長率是16.9%。

網路用戶數量的不斷增長正在推動數字廣告的投資。根據世界銀行最新數據,互聯網用戶佔全球總人口的比例將從2019年的54%增至2021年的63%。

本報告提供全球數位廣告市場相關調查分析,提供市場概要,各地各國的市場分析,競爭分析,企業簡介等系統性資訊。

目錄

第1章 摘要整理

第2章 簡介

第3章 全球數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第4章 宏觀經濟指標

  • 國家資料

第5章 亞太地區的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第6章 歐洲的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第7章 宏觀經濟指標

  • 國家資料

第8章 法國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第9章 宏觀經濟指標

  • 國家資料

第10章 德國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第11章 宏觀經濟指標

  • 國家資料

第12章 澳洲的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第13章 宏觀經濟指標

  • 國家資料

第14章 巴西的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第15章 宏觀經濟指標

  • 國家資料

第16章 加拿大的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第17章 宏觀經濟指標

  • 國家資料

第18章 中國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第19章 宏觀經濟指標

  • 國家資料

第20章 印度的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第21章 宏觀經濟指標

  • 國家資料

第22章 印尼的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第23章 宏觀經濟指標

  • 國家資料

第24章 義大利的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第25章 宏觀經濟指標

  • 國家資料

第26章 日本的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第27章 宏觀經濟指標

  • 國家資料

第28章 墨西哥的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第29章 宏觀經濟指標

  • 國家資料

第30章 荷蘭的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第31章 宏觀經濟指標

  • 國家資料

第32章 北美的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第33章 俄羅斯的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第34章 宏觀經濟指標

  • 國家資料

第35章 斯堪地那維亞各國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第36章 新加坡的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第37章 宏觀經濟指標

  • 國家資料

第38章 南非的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第39章 宏觀經濟指標

  • 國家資料

第40章 韓國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第41章 宏觀經濟指標

  • 國家資料

第42章 西班牙的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第43章 宏觀經濟指標

  • 國家資料

第44章 土耳其的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第45章 宏觀經濟指標

  • 國家資料

第46章 英國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第47章 宏觀經濟指標

  • 國家資料

第48章 美國的數位廣告

  • 市場概要
  • 市場資料
  • 市場明細
  • 市場預測
  • 波特的五力分析

第49章 宏觀經濟指標

  • 國家資料

第50章 企業簡介

  • Microsoft Corporation
  • Alphabet Inc
  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • Meta Platforms, Inc.
  • Baidu, Inc.
  • Naver Corp
  • Beijing ByteDance Technology Co Ltd
  • Globo Comunicacao e Participacoes S.A.
  • Tencent Holdings Limited
  • Flipkart Internet Pvt Ltd
  • Rakuten Group Inc
  • Mercado Latino Inc
  • bol.com bv
  • Yandex NV
  • Mail.Ru Group LLC
  • Kakao Corp

第51章 附錄

  • 調查手法
  • 關於MarketLine
Product Code: MLIG230004-01

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.

The global digital advertising market had total revenues of $604.3 billion in 2022, representing a compound annual growth rate (CAGR) of 16.9% between 2017 and 2022.

The mobile segment accounted for the market's largest proportion in 2022, with total revenues of $426.3 billion, equivalent to 70.5% of the market's overall value.

The growing number of internet users has propelled investments in digital advertising. According to the latest available data by the World Bank, in 2021, the proportion of internet users in the total population globally reached 63% in 2021 as compared to 54% in 2019.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising market
  • Leading company profiles reveal details of key digital advertising market players' global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising market with five year forecasts

Reasons to Buy

  • What was the size of the global digital advertising market by value in 2022?
  • What will be the size of the global digital advertising market in 2027?
  • What factors are affecting the strength of competition in the global digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global digital advertising market?

Table of Contents

1 EXECUTIVE SUMMARY

  • 1.1. Market value
  • 1.2. Market value forecast
  • 1.3. Category segmentation
  • 1.4. Geography segmentation
  • 1.5. Competitive landscape

2 Introduction

  • 2.1. What is this report about?
  • 2.2. Who is the target reader?
  • 2.3. How to use this report
  • 2.4. Definitions

3 Global Digital Advertising

  • 3.1. Market Overview
  • 3.2. Market Data
  • 3.3. Market Segmentation
  • 3.4. Market outlook
  • 3.5. Five forces analysis

4 Macroeconomic Indicators

  • 4.1. Country data

5 Digital Advertising in Asia-Pacific

  • 5.1. Market Overview
  • 5.2. Market Data
  • 5.3. Market Segmentation
  • 5.4. Market outlook
  • 5.5. Five forces analysis

6 Digital Advertising in Europe

  • 6.1. Market Overview
  • 6.2. Market Data
  • 6.3. Market Segmentation
  • 6.4. Market outlook
  • 6.5. Five forces analysis

7 Macroeconomic Indicators

  • 7.1. Country data

8 Digital Advertising in France

  • 8.1. Market Overview
  • 8.2. Market Data
  • 8.3. Market Segmentation
  • 8.4. Market outlook
  • 8.5. Five forces analysis

9 Macroeconomic Indicators

  • 9.1. Country data

10 Digital Advertising in Germany

  • 10.1. Market Overview
  • 10.2. Market Data
  • 10.3. Market Segmentation
  • 10.4. Market outlook
  • 10.5. Five forces analysis

11 Macroeconomic Indicators

  • 11.1. Country data

12 Digital Advertising in Australia

  • 12.1. Market Overview
  • 12.2. Market Data
  • 12.3. Market Segmentation
  • 12.4. Market outlook
  • 12.5. Five forces analysis

13 Macroeconomic Indicators

  • 13.1. Country data

14 Digital Advertising in Brazil

  • 14.1. Market Overview
  • 14.2. Market Data
  • 14.3. Market Segmentation
  • 14.4. Market outlook
  • 14.5. Five forces analysis

15 Macroeconomic Indicators

  • 15.1. Country data

16 Digital Advertising in Canada

  • 16.1. Market Overview
  • 16.2. Market Data
  • 16.3. Market Segmentation
  • 16.4. Market outlook
  • 16.5. Five forces analysis

17 Macroeconomic Indicators

  • 17.1. Country data

18 Digital Advertising in China

  • 18.1. Market Overview
  • 18.2. Market Data
  • 18.3. Market Segmentation
  • 18.4. Market outlook
  • 18.5. Five forces analysis

19 Macroeconomic Indicators

  • 19.1. Country data

20 Digital Advertising in India

  • 20.1. Market Overview
  • 20.2. Market Data
  • 20.3. Market Segmentation
  • 20.4. Market outlook
  • 20.5. Five forces analysis

21 Macroeconomic Indicators

  • 21.1. Country data

22 Digital Advertising in Indonesia

  • 22.1. Market Overview
  • 22.2. Market Data
  • 22.3. Market Segmentation
  • 22.4. Market outlook
  • 22.5. Five forces analysis

23 Macroeconomic Indicators

  • 23.1. Country data

24 Digital Advertising in Italy

  • 24.1. Market Overview
  • 24.2. Market Data
  • 24.3. Market Segmentation
  • 24.4. Market outlook
  • 24.5. Five forces analysis

25 Macroeconomic Indicators

  • 25.1. Country data

26 Digital Advertising in Japan

  • 26.1. Market Overview
  • 26.2. Market Data
  • 26.3. Market Segmentation
  • 26.4. Market outlook
  • 26.5. Five forces analysis

27 Macroeconomic Indicators

  • 27.1. Country data

28 Digital Advertising in Mexico

  • 28.1. Market Overview
  • 28.2. Market Data
  • 28.3. Market Segmentation
  • 28.4. Market outlook
  • 28.5. Five forces analysis

29 Macroeconomic Indicators

  • 29.1. Country data

30 Digital Advertising in The Netherlands

  • 30.1. Market Overview
  • 30.2. Market Data
  • 30.3. Market Segmentation
  • 30.4. Market outlook
  • 30.5. Five forces analysis

31 Macroeconomic Indicators

  • 31.1. Country data

32 Digital Advertising in North America

  • 32.1. Market Overview
  • 32.2. Market Data
  • 32.3. Market Segmentation
  • 32.4. Market outlook
  • 32.5. Five forces analysis

33 Digital Advertising in Russia

  • 33.1. Market Overview
  • 33.2. Market Data
  • 33.3. Market Segmentation
  • 33.4. Market outlook
  • 33.5. Five forces analysis

34 Macroeconomic Indicators

  • 34.1. Country data

35 Digital Advertising in Scandinavia

  • 35.1. Market Overview
  • 35.2. Market Data
  • 35.3. Market Segmentation
  • 35.4. Market outlook
  • 35.5. Five forces analysis

36 Digital Advertising in Singapore

  • 36.1. Market Overview
  • 36.2. Market Data
  • 36.3. Market Segmentation
  • 36.4. Market outlook
  • 36.5. Five forces analysis

37 Macroeconomic Indicators

  • 37.1. Country data

38 Digital Advertising in South Africa

  • 38.1. Market Overview
  • 38.2. Market Data
  • 38.3. Market Segmentation
  • 38.4. Market outlook
  • 38.5. Five forces analysis

39 Macroeconomic Indicators

  • 39.1. Country data

40 Digital Advertising in South Korea

  • 40.1. Market Overview
  • 40.2. Market Data
  • 40.3. Market Segmentation
  • 40.4. Market outlook
  • 40.5. Five forces analysis

41 Macroeconomic Indicators

  • 41.1. Country data

42 Digital Advertising in Spain

  • 42.1. Market Overview
  • 42.2. Market Data
  • 42.3. Market Segmentation
  • 42.4. Market outlook
  • 42.5. Five forces analysis

43 Macroeconomic Indicators

  • 43.1. Country data

44 Digital Advertising in Turkey

  • 44.1. Market Overview
  • 44.2. Market Data
  • 44.3. Market Segmentation
  • 44.4. Market outlook
  • 44.5. Five forces analysis

45 Macroeconomic Indicators

  • 45.1. Country data

46 Digital Advertising in The United Kingdom

  • 46.1. Market Overview
  • 46.2. Market Data
  • 46.3. Market Segmentation
  • 46.4. Market outlook
  • 46.5. Five forces analysis

47 Macroeconomic Indicators

  • 47.1. Country data

48 Digital Advertising in The United States

  • 48.1. Market Overview
  • 48.2. Market Data
  • 48.3. Market Segmentation
  • 48.4. Market outlook
  • 48.5. Five forces analysis

49 Macroeconomic Indicators

  • 49.1. Country data

50 Company Profiles

  • 50.1. Microsoft Corporation
  • 50.2. Alphabet Inc
  • 50.3. Amazon.com, Inc.
  • 50.4. Alibaba Group Holding Limited
  • 50.5. Meta Platforms, Inc.
  • 50.6. Baidu, Inc.
  • 50.7. Naver Corp
  • 50.8. Beijing ByteDance Technology Co Ltd
  • 50.9. Globo Comunicacao e Participacoes S.A.
  • 50.10. Tencent Holdings Limited
  • 50.11. Flipkart Internet Pvt Ltd
  • 50.12. Rakuten Group Inc
  • 50.13. Mercado Latino Inc
  • 50.14. bol.com bv
  • 50.15. Yandex NV
  • 50.16. Mail.Ru Group LLC
  • 50.17. Kakao Corp

51 Appendix

  • 51.1. Methodology
  • 51.2. About MarketLine

List of Tables

  • Table 1: Global digital advertising market value: $ million, 2017-22
  • Table 2: Global digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 3: Global digital advertising market category segmentation: $ million, 2017-2022
  • Table 4: Global digital advertising market geography segmentation: $ million, 2022
  • Table 5: Global digital advertising market value forecast: $ million, 2022-27
  • Table 6: Global size of population (million), 2018-22
  • Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
  • Table 8: Global gdp (current prices, $ billion), 2018-22
  • Table 9: Global inflation, 2018-22
  • Table 10: Global consumer price index (absolute), 2018-22
  • Table 11: Global exchange rate, 2018-22
  • Table 12: Asia-Pacific digital advertising market value: $ million, 2017-22
  • Table 13: Asia-Pacific digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 14: Asia-Pacific digital advertising market category segmentation: $ million, 2017-2022
  • Table 15: Asia-Pacific digital advertising market geography segmentation: $ million, 2022
  • Table 16: Asia-Pacific digital advertising market value forecast: $ million, 2022-27
  • Table 17: Europe digital advertising market value: $ million, 2017-22
  • Table 18: Europe digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 19: Europe digital advertising market category segmentation: $ million, 2017-2022
  • Table 20: Europe digital advertising market geography segmentation: $ million, 2022
  • Table 21: Europe digital advertising market value forecast: $ million, 2022-27
  • Table 22: Europe size of population (million), 2018-22
  • Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
  • Table 24: Europe gdp (current prices, $ billion), 2018-22
  • Table 25: Europe inflation, 2018-22
  • Table 26: Europe consumer price index (absolute), 2018-22
  • Table 27: Europe exchange rate, 2018-22
  • Table 28: France digital advertising market value: $ million, 2017-22
  • Table 29: France digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 30: France digital advertising market category segmentation: $ million, 2017-2022
  • Table 31: France digital advertising market geography segmentation: $ million, 2022
  • Table 32: France digital advertising market value forecast: $ million, 2022-27
  • Table 33: France size of population (million), 2018-22
  • Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
  • Table 35: France gdp (current prices, $ billion), 2018-22
  • Table 36: France inflation, 2018-22
  • Table 37: France consumer price index (absolute), 2018-22
  • Table 38: France exchange rate, 2018-22
  • Table 39: Germany digital advertising market value: $ million, 2017-22
  • Table 40: Germany digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 41: Germany digital advertising market category segmentation: $ million, 2017-2022
  • Table 42: Germany digital advertising market geography segmentation: $ million, 2022
  • Table 43: Germany digital advertising market value forecast: $ million, 2022-27
  • Table 44: Germany size of population (million), 2018-22
  • Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
  • Table 46: Germany gdp (current prices, $ billion), 2018-22
  • Table 47: Germany inflation, 2018-22
  • Table 48: Germany consumer price index (absolute), 2018-22
  • Table 49: Germany exchange rate, 2018-22
  • Table 50: Australia digital advertising market value: $ million, 2017-22
  • Table 51: Australia digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 52: Australia digital advertising market category segmentation: $ million, 2017-2022
  • Table 53: Australia digital advertising market geography segmentation: $ million, 2022
  • Table 54: Australia digital advertising market value forecast: $ million, 2022-27
  • Table 55: Australia size of population (million), 2018-22
  • Table 56: Australia gdp (constant 2005 prices, $ billion), 2018-22
  • Table 57: Australia gdp (current prices, $ billion), 2018-22
  • Table 58: Australia inflation, 2018-22
  • Table 59: Australia consumer price index (absolute), 2018-22
  • Table 60: Australia exchange rate, 2018-22
  • Table 61: Brazil digital advertising market value: $ million, 2017-22
  • Table 62: Brazil digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 63: Brazil digital advertising market category segmentation: $ million, 2017-2022
  • Table 64: Brazil digital advertising market geography segmentation: $ million, 2022
  • Table 65: Brazil digital advertising market value forecast: $ million, 2022-27
  • Table 66: Brazil size of population (million), 2018-22
  • Table 67: Brazil gdp (constant 2005 prices, $ billion), 2018-22
  • Table 68: Brazil gdp (current prices, $ billion), 2018-22
  • Table 69: Brazil inflation, 2018-22
  • Table 70: Brazil consumer price index (absolute), 2018-22
  • Table 71: Brazil exchange rate, 2018-22
  • Table 72: Canada digital advertising market value: $ million, 2017-22
  • Table 73: Canada digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 74: Canada digital advertising market category segmentation: $ million, 2017-2022
  • Table 75: Canada digital advertising market geography segmentation: $ million, 2022
  • Table 76: Canada digital advertising market value forecast: $ million, 2022-27
  • Table 77: Canada size of population (million), 2018-22
  • Table 78: Canada gdp (constant 2005 prices, $ billion), 2018-22
  • Table 79: Canada gdp (current prices, $ billion), 2018-22
  • Table 80: Canada inflation, 2018-22
  • Table 81: Canada consumer price index (absolute), 2018-22
  • Table 82: Canada exchange rate, 2018-22
  • Table 83: China digital advertising market value: $ million, 2017-22
  • Table 84: China digital advertising market category segmentation: % share, by value, 2017-2022
  • Table 85: China digital advertising market category segmentation: $ million, 2017-2022
  • Table 86: China digital advertising market geography segmentation: $ million, 2022
  • Table 87: China digital advertising market value forecast: $ million, 2022-27
  • Table 88: China size of population (million), 2018-22
  • Table 89: China gdp (constant 2005 prices, $ billion), 2018-22
  • Table 90: China gdp (current prices, $ billion), 2018-22

List of Figures

  • Figure 1: Global digital advertising market value: $ million, 2017-22
  • Figure 2: Global digital advertising market category segmentation: $ million, 2017-2022
  • Figure 3: Global digital advertising market geography segmentation: % share, by value, 2022
  • Figure 4: Global digital advertising market value forecast: $ million, 2022-27
  • Figure 5: Forces driving competition in the global digital advertising market, 2022
  • Figure 6: Drivers of buyer power in the global digital advertising market, 2022
  • Figure 7: Drivers of supplier power in the global digital advertising market, 2022
  • Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2022
  • Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2022
  • Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2022
  • Figure 11: Asia-Pacific digital advertising market value: $ million, 2017-22
  • Figure 12: Asia-Pacific digital advertising market category segmentation: $ million, 2017-2022
  • Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2022
  • Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2022-27
  • Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2022
  • Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2022
  • Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2022
  • Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2022
  • Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2022
  • Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2022
  • Figure 21: Europe digital advertising market value: $ million, 2017-22
  • Figure 22: Europe digital advertising market category segmentation: $ million, 2017-2022
  • Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2022
  • Figure 24: Europe digital advertising market value forecast: $ million, 2022-27
  • Figure 25: Forces driving competition in the digital advertising market in Europe, 2022
  • Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2022
  • Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2022
  • Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2022
  • Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2022
  • Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2022
  • Figure 31: France digital advertising market value: $ million, 2017-22
  • Figure 32: France digital advertising market category segmentation: $ million, 2017-2022
  • Figure 33: France digital advertising market geography segmentation: % share, by value, 2022
  • Figure 34: France digital advertising market value forecast: $ million, 2022-27
  • Figure 35: Forces driving competition in the digital advertising market in France, 2022
  • Figure 36: Drivers of buyer power in the digital advertising market in France, 2022
  • Figure 37: Drivers of supplier power in the digital advertising market in France, 2022
  • Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2022
  • Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2022
  • Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2022
  • Figure 41: Germany digital advertising market value: $ million, 2017-22
  • Figure 42: Germany digital advertising market category segmentation: $ million, 2017-2022
  • Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2022
  • Figure 44: Germany digital advertising market value forecast: $ million, 2022-27
  • Figure 45: Forces driving competition in the digital advertising market in Germany, 2022
  • Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2022
  • Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2022
  • Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2022
  • Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2022
  • Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2022
  • Figure 51: Australia digital advertising market value: $ million, 2017-22
  • Figure 52: Australia digital advertising market category segmentation: $ million, 2017-2022
  • Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2022
  • Figure 54: Australia digital advertising market value forecast: $ million, 2022-27
  • Figure 55: Forces driving competition in the digital advertising market in Australia, 2022
  • Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2022
  • Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2022
  • Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2022
  • Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2022
  • Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2022
  • Figure 61: Brazil digital advertising market value: $ million, 2017-22
  • Figure 62: Brazil digital advertising market category segmentation: $ million, 2017-2022
  • Figure 63: Brazil digital advertising market geography segmentation: % share, by value, 2022
  • Figure 64: Brazil digital advertising market value forecast: $ million, 2022-27
  • Figure 65: Forces driving competition in the digital advertising market in Brazil, 2022
  • Figure 66: Drivers of buyer power in the digital advertising market in Brazil, 2022
  • Figure 67: Drivers of supplier power in the digital advertising market in Brazil, 2022
  • Figure 68: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2022
  • Figure 69: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2022
  • Figure 70: Drivers of degree of rivalry in the digital advertising market in Brazil, 2022
  • Figure 71: Canada digital advertising market value: $ million, 2017-22
  • Figure 72: Canada digital advertising market category segmentation: $ million, 2017-2022
  • Figure 73: Canada digital advertising market geography segmentation: % share, by value, 2022
  • Figure 74: Canada digital advertising market value forecast: $ million, 2022-27
  • Figure 75: Forces driving competition in the digital advertising market in Canada, 2022
  • Figure 76: Drivers of buyer power in the digital advertising market in Canada, 2022
  • Figure 77: Drivers of supplier power in the digital advertising market in Canada, 2022
  • Figure 78: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2022
  • Figure 79: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2022
  • Figure 80: Drivers of degree of rivalry in the digital advertising market in Canada, 2022
  • Figure 81: China digital advertising market value: $ million, 2017-22
  • Figure 82: China digital advertising market category segmentation: $ million, 2017-2022
  • Figure 83: China digital advertising market geography segmentation: % share, by value, 2022
  • Figure 84: China digital advertising market value forecast: $ million, 2022-27
  • Figure 85: Forces driving competition in the digital advertising market in China, 2022
  • Figure 86: Drivers of buyer power in the digital advertising market in China, 2022
  • Figure 87: Drivers of supplier power in the digital advertising market in China, 2022
  • Figure 88: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2022
  • Figure 89: Factors influencing the threat of substitutes in the digital advertising market in China, 2022
  • Figure 90: Drivers of degree of rivalry in the digital advertising market in China, 2022