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市場調查報告書
商品編碼
1793484
冷咖啡的全球市場:產品類型 (RTD冷咖啡·冷萃咖啡·冰咖啡)·流通管道·口味·價格分佈、消費群組·終端用戶·各地區 (~2030年)Global Cold Coffee Market Research Report by Product Type (Ready-to-Drink Cold Coffee, Cold Brew Coffee, Iced Coffee), by Distribution Channel, by Flavor, by Price Range, by Consumer Group, by End Use, and by Region Forecast till 2030 |
全球冷咖啡市場預計將從 2024 年的 547.926 億美元成長至 2030 年的 1366.577 億美元,複合年增長率為 16.5%。冷咖啡是用冷水或冷卻的現煮咖啡沖泡數小時而成。它通常搭配牛奶、奶油或調味料,口感清爽。它在溫暖的氣候下尤其受歡迎,並且是一種方便攜帶的飲料。
由於全球對即飲飲料的需求不斷增長,全球冷咖啡市場持續擴張。冷萃咖啡、氮氣咖啡和調味即飲產品正成為追求便利和品質的消費者的日常選擇。年輕一代,尤其是千禧世代和Z世代,正在推動市場成長,他們從冷咖啡的多功能性、便攜性和現代風格中汲取價值。他們樂於嘗試新口味,並在早期養成喝咖啡的習慣,這是贏得這群忠誠的關鍵因素。口味創新仍然是一大吸引力,各大公司也在嘗試奢華的配料和功能性配料。
同時,咖啡豆市場波動劇烈仍是一項重大挑戰。極端天氣擾亂了供應,主要生產國的乾旱導致價格上漲和供應鏈中斷。成本上升導致人們使用低品質的咖啡豆來維持價格,這可能導致品質下降和消費者信任的喪失。雖然大品牌可以承受損失,但小型生產商更容易受到影響。
在北美,冷咖啡的銷售量創下歷史新高,這得益於消費者越來越注重健康,但仍希望維持忙碌的生活方式。冷萃咖啡因其順滑的口感和低酸度而廣受歡迎,星巴克和唐恩都樂也不斷推出新創意。 Califia Farms 和 Chameleon Cold-Brew 等公司推出的便攜式即飲瓶裝咖啡迎合了忙碌而積極的生活方式。從低糖配方到富含蛋白質和適應原的選項,注重健康的創新是成長的關鍵驅動力。
隨著咖啡文化的深化和生活方式的改變,整個歐洲對冷咖啡的需求日益增長。冰咖啡引領了這個市場,英國憑藉著創新口味和功能性(例如增強蛋白質)引領潮流。冷萃咖啡在義大利正穩步流行,推動了實體店和電商銷售。各大品牌正轉向環保包裝,以滿足具有環保意識的消費者的需求。
亞太地區是成長最快的冷咖啡市場,這主要得益於傳統的咖啡資源豐富的國家和勇於冒險的年輕消費者。在日本,自動販賣機的普及使即飲咖啡成為日常生活的一部分;而中國日益壯大的中產階級則推動著高端冷萃咖啡市場以每年15%的速度成長。冷萃咖啡的柔和口感和健康形象吸引了年輕消費者。本土品牌和跨國公司正承諾轉向可回收紙包裝和永續咖啡採購。
本報告探討了全球冷萃咖啡市場,並提供了市場定義和概述、影響市場成長的各種因素分析、市場規模趨勢和預測、按細分市場、地區和主要國家/地區細分、競爭格局以及主要公司概況。
Global Cold Coffee Market Research Report by Product Type (Ready-to-Drink (RTD) Cold Coffee, Cold Brew Coffee, Iced Coffee), by Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, HoReCa, Online Retail), by Flavor (Classic, Mocha, Caramel, Vanilla, Hazelnut, Others), by Price Range (Economy, Mid Range, Premium), by Consumer Group (Gen X, Millennials, Gen Z, Baby Boomers), by End Use (Household, Food service), and by Region (North America, Europe, Asia Pacific, South America, Middle East & Africa) Forecast till 2030
Industry Overview
The global cold coffee market, valued at USD 54,792.6 million in 2024, is projected to grow at a CAGR of 16.5% to reach USD 136,657.7 million by 2030. Cold coffee refers to coffee served cold, either by brewing it with cold water over several hours or by chilling freshly brewed coffee. It is often mixed with milk, cream, or flavorings and served with ice for a refreshing experience. This style of coffee is especially favored in warm climates and as an on-the-go beverage.
The global cold coffee market continues to expand as demand for RTD beverages rises worldwide. Cold brews, nitro coffees, and flavored RTD products are becoming everyday choices for consumers who value convenience without sacrificing quality. Younger consumers have a major impact on the growth of the market, as figures from Millennials and Gen Z show, as they are the ones who drive the market by embracing cold coffee. Variety, portability, and modernity are some of the things that they get from cold coffee. That demographic's eagerness to experiment with new flavors and their early adoption of coffee habits are the main reasons why they become loyal customers. Flavor innovation is still the main attraction with companies that are trying out both the indulgent and functional ingredients.
In spite of this, an unstable coffee bean market is still a major challenge that the venture is facing. Extreme weather conditions are the cause of the supply disruptions. For example, droughts in the main producing countries of coffee lead to an increase in prices and the disruption of supply chains. The rise in costs may result in the use of lower-grade beans to maintain prices, thereby reducing the quality and perhaps breaking the trust of the consumers. Bigger brands can protect themselves from these kinds of losses; however, smaller producers are those who usually get the brunt of it.
The possibilities are numerous, especially in the culinary area, where cold coffee plays a role in the success of desserts, marinades, and mixology. Also, the growth of retail and e-commerce further consolidates the market position and allows brands to expand beyond physical stores.
Online platforms offer an effective space to launch innovative flavors, connect with customers, and gather instant feedback. These combined drivers position cold coffee as one of the most dynamic segments in the global beverage industry.
Industry Segmentations
In terms of the distribution channel, the global market is divided into supermarkets, hypermarkets, convenience stores, HoReCa, and online retail.
The global cold coffee market is segmented by product type, comprising ready-to-drink (RTD) cold coffee, cold brew coffee, and iced coffee.
Based on the price range, the global market is classified into economy, mid-range, and premium.
Classic, mocha, caramel, vanilla, hazelnut, and others are the types of flavors of the global cold coffee market.
Depending on consumer groups, the global cold coffee market is separated into Gen X, millennials, Gen Z, and baby boomers.
Foodservice and household are end-use types of the global market.
Cold coffee sales in North America have been at an all-time high since consumers have become more health-conscious, but without compromising their busy schedules. Cold brew has become a favorite, which is loved for its smooth taste and low acidity, and Starbucks and Dunkin' are always coming up with new ideas. Portable RTD bottles from companies such as Califia Farms and Chameleon Cold-Brew fit seamlessly to the needs of on-the-go and active people. Health-focused innovation, ranging from low-sugar recipes to protein and adaptogen-enriched brews, has emerged as a decisive growth factor.
Across Europe, demand for cold coffee is rising alongside a deepening coffee culture and changing lifestyle habits. Iced coffee leads the segment, with the UK setting trends through inventive flavors and functional enhancements like protein enrichment. Cold brew is gaining steady ground in markets such as Italy, where both in-store and e-commerce sales are climbing. Sustainability has become a purchase driver, prompting brands to shift towards eco-friendly packaging that appeals to environmentally engaged consumers.
Asia-Pacific stands out as the fastest-growing cold coffee market, led by countries with strong coffee traditions and adventurous young consumers. Japan has also come to depend on RTD coffee in its daily life, largely due to the vending machine network, while China's middle class, which has not been here for a long time, is the reason for a 15% annual growth in premium cold coffee sales. Cold brew's gentle characteristics and the image of it being a healthy drink fit perfectly with younger consumers. Local brands and global companies are going to the extent of changing their packaging to recyclable paper, and they also promise that they will source the coffee beans in a sustainable way.
South America's cold coffee market is changing at a tremendous pace, and Brazil is at the forefront in terms of both producing and consuming. RTD cold coffee enjoys a foothold in cities and is backed by local brands that create original flavors using native ingredients. International companies accentuate their presence, proposing innovative cold coffee varieties targeted to local palates. In Argentina, the milder and less acidic cold brew has become very popular among the younger generation, thus signaling that they will move from traditional iced coffee to this one in the future.
Due to rising RTD consumption together with hot weather that calls for cool beverages, the MEA cold coffee segment is rapidly growing. The fastest growth is recorded in the UAE and Saudi Arabia, especially when tourism and cafe culture are booming. On the local and global front, brands are in a continuous fight for leadership and cutting-edge cold brew selections, as well as being tasty. Health positioning, combined with upscale presentation, is helping cold coffee secure a stronger presence in both retail and hospitality channels.
Major Competitors in the global cold coffee market are Nestle S.A., Starbucks Corporation, The Coca-Cola Company, Finlav S.p.A, Restaurant Brands International (RBI), Califia Farms, LLC, Westrock Coffee, Uptime Energy, Chobani, and Heartland Food Products Group.