![]() |
市場調查報告書
商品編碼
1787849
水煙混合料的全球市場:各產品類型,各口味,各流通管道,各最終用途,各地區 - 2028年為止的預測Global Hookah Mixes Market Research Report by Product Type, by Flavor, by Distribution Channel, by End Use, and By Region Forecast till 2028 |
預計2028年,全球水煙混合料市場規模將達到9.6445億美元,複合年增長率為4.25%。水煙混合料是一種調味物質,用作水煙(水煙)煙鬥的介質。菸草與水果萃取物、蜂蜜和糖蜜等成分混合,產生令人愉悅的煙霧。
推動全球水煙混合料市場成長的因素很多。菸草替代品的日益流行,促使許多消費者嘗試水煙,將其作為更具社交性和風味的選擇。此外,城市地區水煙酒吧和休閒室的數量激增,為人們聚集和享受這項活動創造了新的場所。這些發展有助於提高水煙混合料在全球的整體知名度和受歡迎程度。
儘管嚴格的監管框架對全球水煙混合物市場構成了重大挑戰,但其他趨勢總體上是積極的。各國政府對菸草廣告、公共消費和產品銷售的限制,是限制該市場在各地區成長的因素。
同時,全球水煙混合物市場在機會方面也提供了巨大的潛力。其中一個充滿希望的領域是對大量新奇口味的需求。如今好奇的消費者渴望嘗試不同的混合口味,尤其是水果、薄荷和草本口味。此外,亞太地區有組織零售業的成長也進一步支撐了水煙混合物市場。更結構化的分銷網絡確保了水煙混合物能夠覆蓋更廣泛的目標群體,無論是在實體店還是線上。這些因素預計將進一步推動市場擴張。
產業區隔
依口味劃分,全球水煙混合料市場可分為水果味、棉花糖味、薄荷味、巧克力味及混合味。
依產品類型劃分,全球市場分為菸草製品及非菸草製品。水煙糖漿和溪石屬於非菸草製品。
店面與非店面是全球市場中的通路細分。菸草零售商被稱為店面分銷管道。
從最終用途角度來看,全球水煙混合料市場分為酒吧/酒館和家庭。
北美水煙混合料市場規模仍較小,但逐漸擴大。美國是最大的貢獻者,其城市地區和加州、亞利桑那州等西部各州的消費量很高。這主要歸功於大學附近的水煙咖啡館吸引了年輕消費者。社交吸煙日益增長的普及度和文化影響力使該行業保持活力。該地區2020年的市佔率為5.10%,預計複合年增長率為4.35%。
隨著人們對調味產品的追求以及社會接受度的提高,歐洲水煙市場正在蓬勃發展。各大城市的水菸吧數量正在增加,其中法國的收入位居前列。然而,擴張必須與許多歐洲國家仍然非常嚴格的菸草法規相平衡。社交場合、不斷變化的生活方式和咖啡館文化是人們對這一領域持續關注的關鍵原因。 2020年,該地區的市佔率為9.08%。
亞太地區是水煙混合物生產商蓬勃發展的地區,這主要得益於印度城市水煙文化的快速發展。雖然傳統上水煙是一種區域現象,但現在在休息室和酒吧等面向年輕人的場所也很受歡迎,這些場所的監管通常非常寬鬆。近年來,無菸和調味產品的需求顯著增長。預計該地區將在2020年佔據16.14%的市場佔有率,複合年增長率為4.54%。
世界其他地區涵蓋中東、非洲和南美洲,佔據全球水煙混合產品市場的大部分佔有率。 2020年,該地區佔總市場的69.68%。水煙深植於中東文化,在私人和公共場合都非常普遍。日益多樣化的口味和可愛的水煙設計迎合了各種消費者,尤其是女性消費者的需求,對這些消費者來說最具吸引力。水煙比香菸危害更小的觀念持續推動市場擴張。
全球水煙混合劑市場的主要競爭對手包括 Starbuzz Tobacco, Inc.、Fumari、Al-Fakher、Nakhla Tobacco Company S.A.E.、Forever Gold、Nadimi LLC、Hookafina, Inc.、Haze Tobacco、Hydro Herbal 和 Alzawrae Company。
本報告研究了全球水煙混合劑市場,提供了市場概況、按產品類型、口味、分銷管道、最終用途和地區劃分的趨勢,以及參與該市場的公司簡介。
Global Hookah Mixes Market Research Report by Product Type [Tobacco-Based, Non-Tobacco-Based (Shisha Molasses, Steam Stones)], by Flavor (Fruit, Cotton Candy, Mint, Chocolate, Blends), by Distribution Channel [Store-Based (Tobacco Retailers), Others (Non-Store-Based)], by End Use (Bars & Pubs, Household), and By Region (North America, Europe, Asia-Pacific, Rest of the World) Forecast till 2028
Industry Overview
The global hookah mixes market is projected to reach USD 964.45 million with a compound annual growth rate of 4.25% by 2028. Hookah mixes are flavored substances that are used as a medium in the hookah pipes for smoking. The mixing of tobacco with such ingredients as fruit extracts, honey, and molasses, which results in a smoke of pleasant aroma, is usually the method of preparation.
Several factors have predisposed the global hookah mixes market to grow. The increasing trend of using alternatives to cigarettes has encouraged many consumers to try hookah as a more social and flavorful choice. Additionally, the number of hookah bars and lounges in urban areas has risen sharply, creating new places for people to gather and enjoy this activity. These developments are helping to boost the overall visibility and popularity of hookah mixes worldwide.
The presence of strict regulatory frameworks in the global hookah mixes market is a major challenge, although the other trends are generally positive. The implementation of tobacco advertising, public consumption, and product sales restrictions by various governments is a limiting factor for the growth of this market in different regions.
The global hookah mixes market, on the other hand, represents vast potential in terms of opportunities. One such promising domain is the need for a vast array of new and exotic flavors. Today's consumers are curious and willing to experiment with different blends, especially those that are fruity, minty, or herbal. Besides that, the growth of the organized retail sector in the Asia-Pacific region gives the hookah mixes market a further push. The availability of a more structured distribution network has ensured that hookah mixes reach wider target groups, both in physical stores and online. These factors are expected to support further market expansion.
Industry Segmentations
Depending on the flavor, the global hookah mixes market is divided into fruit, cotton candy, mint, chocolate, and blends.
In terms of product type, the global market is classified into tobacco-based and non-tobacco-based products. Shisha molasses and stream stones are parts of non-tobacco-based products.
Store-based and non-store-based are segments of the distribution channel in the global market. Tobacco retailers are known as a store-based distribution channel.
In terms of end use, the global hookah mixes market is divided into bars & pubs and households.
North American space for hookah mixes is still small but is expanding gradually. The United States is the biggest contributor, with consumption being higher in urban areas, and in the western states like California and Arizona. Hookah cafes located near universities are a primary factor, as these places draw in a younger consumer base. Social smoking's rising popularity and cultural influences have kept the segment vibrant. In 2020, the region's market share was at 5.10%, and forecasts show a 4.35% CAGR.
The European hookah market is thriving because people are becoming more socially accepting and are looking for flavored products. In the main cities, there is a growing number of hookah bars, and France is leading the way in terms of revenue. However, the expansion must be balanced with tobacco regulations that are still very strict in many European countries. Social settings, changing lifestyles, and cafe culture are the main reasons for the continued interest in the segment. The region held a 9.08% share in the market in 2020.
Asia-Pacific is a prosperous region for producers of hookah mixes, which is mainly led by India's rapid growth of urban hookah culture. Though hookah has traditionally been associated with the region, nowadays it is popular in youth-centric venues such as lounges or bars, where often the operating regulations are very loose. Demand for non-tobacco and flavored variants has grown significantly in recent years. The region captured a 16.14% market share in 2020 and is forecast to expand at a 4.54% CAGR.
The rest of the world, covering the Middle East, Africa, and South America, holds the lion's share of the global hookah mixes market. It accounted for 69.68% of the overall market in 2020. Hookah is deeply rooted in the culture of the Middle East, and its use is very common in both private and public settings. An increasing number of flavors and cute hookah designs for the various consumers, especially ladies, are becoming the most attractive factors for these consumers. The perception of hookah being less harmful than cigarettes continues to aid market expansion.
Major competitors in the global hookah mixes market are Starbuzz Tobacco, Inc., Fumari, Al-Fakher, Nakhla Tobacco Company S.A.E., Forever Gold, Nadimi LLC, Hookafina, Inc., Haze Tobacco, Hydro Herbal, and Alzawrae Company.