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全球客戶智能平台(CIP)市場：按組件、應用（客戶數據收集/管理、客戶細分/目標定位）、部署方法、組織規模、數據渠道、行業、地區預測2027
市場調查報告書
商品編碼
1216964

全球客戶智能平台(CIP)市場：按組件、應用（客戶數據收集/管理、客戶細分/目標定位）、部署方法、組織規模、數據渠道、行業、地區預測2027

Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027
出版日期: | 出版商: MarketsandMarkets | 英文 309 Pages | 訂單完成後即時交付

價格
簡介目錄

全球客戶智能平台 (CIP) 市場規模預計將從 2022 年的 19 億美元增長到 2027 年的 70 億美元，複合年增長率為 29.7% 在預測期內，

在此背景下，對客戶數據全貌的把握越來越大，提供全渠道體驗的需求越來越大，對客戶個性化體驗的需求越來越大，對數據驅動的營銷和廣告的需求越來越大. 輪班等 此外，越來越多地引入CIPs以快速檢測市場變化，以及大公司對CIPs的投資增加，也有助於CIPs市場的擴大。

按組成部分劃分，服務部門預計在預測期內以最高複合年增長率增長。

按部署方法，雲方法預計將以最大的複合年增長率增長。 這是由於其高可擴展性和靈活性。

按組織規模劃分，中小企業預計在預測期內將以高複合年增長率增長。 中小型企業正在採用 CIP，以便在其有限的預算內獲得最大的投資回報率。

按地區劃分，預計亞太地區在預測期內將保持最高的複合年增長率。

本報告按組件、部署方法、組織規模和數據渠道分析了全球客戶智能平台 (CIP) 市場，包括市場的基本結構和最新發展、主要市場驅動因素和製約因素。我們正在按應用、行業和地區調查市場趨勢的前景、市場競爭狀況以及主要公司的概況。

內容

第一章介紹

第二章研究方法論

第 3 章執行摘要

第 4 章重要注意事項

第 5 章市場概述和行業趨勢

  • 介紹
  • 市場動態
    • 司機
    • 約束因素
    • 機會
    • 任務
  • 案例研究分析
  • 技術分析
  • 客戶智能平台能力
    • 客戶服務軟件
    • 營銷自動化軟件
    • POS 系統
    • 電子商務平台
    • 客戶關係管理 (CRM) 軟件
  • 為收集客戶信息而收集的數據類型
  • 生態系統分析
  • 價值鏈分析
  • 供應鏈分析
  • 專利分析
  • 波特的五力分析
  • 法規和行業標準
  • 監管狀況
  • 價格分析
  • 主要利益相關者和採購標準
  • 影響 CIP 市場買家/客戶的趨勢/干擾
  • 主要會議和活動 (2023-2024)

第 6 章客戶智能平台市場：按組件分類

  • 簡介
  • 平台
  • 服務
    • 諮詢服務
    • 支持和維護服務
    • 安裝和集成服務

第 7 章客戶智能平台市場：按部署方法

  • 簡介
  • 雲
  • 本地

第 8 章客戶智能平台市場：按組織規模分類

  • 簡介
  • 中小型企業 (SME)
  • 大公司

第 9 章客戶智能平台市場：按數據渠道

  • 簡介
  • 網絡
  • 社交媒體
  • 手機
  • 電子郵件
  • 店內
  • 呼叫中心
  • 其他數據渠道

第 10 章客戶智能平台市場：按應用

  • 簡介
  • 客戶分類/定位
  • 客戶保留率和參與度
  • 客戶行為分析
  • 客戶體驗管理
  • 客戶數據的收集和管理
  • 全渠道營銷
  • 個性化提案
  • 其他用途

第 11 章客戶智能平台市場：按行業分類

  • 介紹
  • 銀行、金融服務和保險 (BFSI)
  • 政府/國防
  • 溝通
  • 零售和電子商務
  • 製造業
  • 媒體和娛樂
  • 旅遊和款待
  • 醫學和生命科學
  • 能源與公用事業
  • 其他行業

第 12 章客戶智能平台市場，按地區

  • 介紹
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 其他亞太國家
  • 中東和非洲
    • 沙特阿拉伯王國
    • 阿拉伯聯合酋長國
    • 南非
    • 其他中東和非洲國家
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他拉丁美洲國家

第13章競爭格局

  • 概覽
  • 主要公司採用的策略
  • 利潤分析（5 年）
  • 市場份額分析
  • 市場評估框架
  • 公司評估象限
  • 競爭基準
  • 初創企業/中小企業評級象限
  • 初創公司/中小企業的競爭基準
  • 競爭情景和趨勢
    • 產品發布
    • 資本交易

第14章公司簡介

  • 介紹
  • 主要公司
    • IBM
    • ORACLE
    • MICROSOFT
    • ADOBE
    • SAS
    • SALESFORCE
    • GOOGLE
    • ACCENTURE
    • INFORMATICA
    • SAP
    • VERINT
    • TERADATA
    • ZETA GLOBAL
    • TIBCO SOFTWARE
    • NICE
    • TRANSUNION
  • 中小企業/新興
    • ALIDA
    • ALGONOMY
    • NETBASE QUID
    • NGDATA
    • ZEOTAP
    • ACTIONIQ
    • AMPERITY
    • USERIQ
    • DATASHIFT
    • STAIRCASE AI
    • TERMINUS
    • LIFESIGHT

第 15 章相鄰市場

  • 介紹
  • 客戶旅程分析：全球市場預測（到 2026 年）
  • 零售分析：全球市場預測（至 2025 年）

第16章附錄

簡介目錄
Product Code: TC 8559

The customer intelligence platform market size to grow from USD 1.9 billion in 2022 to USD 7.0 billion by 2027 at a Compound Annual Growth Rate (CAGR) of 29.7% during the forecast period. Several factors, such as the rising need to gain a holistic view of customer data, intensifying need to deliver omnichannel experience, the rising demand for personalized customer experiences, and the shift toward data-driven marketing and advertising. In addition, heightened adoption of customer intelligence platforms to monitor changes in the market as they occur, and rising investments in customer intelligence platforms by large enterprises, all contribute to the expansion of the customer intelligence platform market.

Services segment to have a higher CAGR during the forecast period

Based on services, the customer intelligence platform market has been segmented into consulting and support, and maintenance services. These services help organizations streamline their marketing operations. It includes the support offered by customer intelligence platform vendors to assist their customers in using and maintaining customer intelligence platform solutions efficiently. With customer data increasing day by day, organizations are increasingly adopting customer intelligence platform services to address marketing requirements for continuously evolving customer demands.

Cloud deployment segment to have the highest CAGR during the forecast period

Based on deployment modes, the customer intelligence platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based customer intelligence platforms offer various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations. The SaaS deployment model is generating demand for a cloud-based customer intelligence platform, as it provides scalability and flexibility. The major providers of cloud-based customer intelligence platforms are Oracle, Adobe, and SAP.

SMEs segment to hold higher CAGR during the forecast period

The customer intelligence platform market has been segmented by organization size into large enterprises and SMEs. SMEs with limited marketing budgets are trying to scale up their business through cost-efficient marketing techniques to generate the most ROI from their marketing spend. Thus, a customer intelligence platform can help SMEs align with their limited budget and fulfill their business expansion objectives. With instant technological changes and digital transformations disrupting various industries, SMEs are also facing pressure to adjust to the latest trends and use technologically advanced solutions that support their business operations.

Asia Pacific is projected to hold the highest CAGR during the forecast period

Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer intelligence platform vendors to introduce customer intelligence platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer intelligence platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan and India have displayed ample growth opportunities in the customer intelligence platform market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer intelligence platform market.

  • By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
  • By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
  • By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%

The report includes studying key players offering customer intelligence platform and services. The major vendors in the global customer intelligence platform market include IBM (US), Oracle (US), Microsoft (US), Adobe (US), SAS (US), Salesforce (US), Google (US), Accenture (Ireland), Informatica (US), SAP (Germany), Verint (US), Teradata (US), Zeta Global (US), TIBCO (US), NICE (Israel), TransUnion (US), Alida (Canada), Algonomy (US), NetBase Quid (US), NGDATA (Belgium), Zeotap (Germany), ActionIQ (US), Amperity (US), UserIQ (US), Datashift (Belgium), Staircase AI (US), Terminus (US), and Lifesight (Singapore).

Research Coverage

The market study covers the customer intelligence platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer intelligence platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
    • TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019-2021
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
    • TABLE 2 PRIMARY INTERVIEWS
      • 2.1.2.1 Breakup of primary interviews
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) - ESTIMATION OF REVENUES GENERATED FROM CUSTOMER INTELLIGENCE PLATFORMS/SERVICES
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)-COLLECTIVE REVENUE GENERATED FROM ALL CUSTOMER INTELLIGENCE PLATFORMS/SERVICES
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE)-ESTIMATION OF SHARE OF CUSTOMER INTELLIGENCE PLATFORMS IN OVERALL SPENDING
  • 2.4 MARKET FORECAST
    • TABLE 3 FACTOR ANALYSIS
  • 2.5 RESEARCH ASSUMPTIONS
  • 2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

    • TABLE 4 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2016-2021 (USD MILLION, Y-O-Y%)
    • TABLE 5 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2022-2027 (USD MILLION, Y-O-Y%)
  • 3.1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RECESSION IMPACT
    • FIGURE 7 PLATFORM SEGMENT ACCOUNTED FOR LARGER MARKET SIZE IN 2022
    • FIGURE 8 SUPPORT & MAINTENANCE SERVICE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2022
    • FIGURE 9 CLOUD SEGMENT HELD LARGER MARKET SIZE IN 2022
    • FIGURE 10 LARGE ENTERPRISES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2022
    • FIGURE 11 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT HELD LARGEST MARKET SIZE IN 2022
    • FIGURE 12 WEB SEGMENT CAPTURED LARGEST MARKET SHARE IN 2022
    • FIGURE 13 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 14 NORTH AMERICA HELD LARGEST SHARE OF CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PLAYERS IN CUSTOMER INTELLIGENCE PLATFORM MARKET
    • FIGURE 15 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES
  • 4.2 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP THREE VERTICALS
    • FIGURE 16 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • 4.3 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION
    • FIGURE 17 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2022
  • 4.4 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION AND VERTICAL
    • FIGURE 18 PLATFORM AND BFSI SEGMENTS HELD LARGEST SHARES OF NORTH AMERICAN CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 19 CUSTOMER INTELLIGENCE PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Need to gain holistic view of customer data
      • 5.2.1.2 Intensifying need to deliver omnichannel experience
      • 5.2.1.3 Rising demand for personalized customer experiences
      • 5.2.1.4 Shift toward data-driven marketing and advertising
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Need to ensure compliance with data privacy laws and protect customer data
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Development of AI- and ML-based customer intelligence platforms
      • 5.2.3.2 Heightened adoption of customer intelligence platforms to monitor changes in market
      • 5.2.3.3 Rising investments in customer intelligence platforms by large enterprises
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Organizational failures pertaining to optimized use of customer data
      • 5.2.4.2 Lack of skilled workforce
  • 5.3 CASE STUDY ANALYSIS
    • 5.3.1 CASE STUDY 1
      • 5.3.1.1 To understand increasingly diverse customer base across industries
    • 5.3.2 CASE STUDY 2
      • 5.3.2.1 To create more personalized and relevant interactions
    • 5.3.3 CASE STUDY 3
      • 5.3.3.1 To analyze consumer behavior on all touchpoints
    • 5.3.4 CASE STUDY 4
      • 5.3.4.1 To build better direct relationships with patients
    • 5.3.5 CASE STUDY 5
      • 5.3.5.1 To provide real-time and automated customer service
  • 5.4 TECHNOLOGY ANALYSIS
    • 5.4.1 CLOUD COMPUTING AND CUSTOMER INTELLIGENCE PLATFORMS
    • 5.4.2 BIG DATA AND ANALYTICS AND CUSTOMER INTELLIGENCE PLATFORMS
  • 5.5 FEATURES OF CUSTOMER INTELLIGENCE PLATFORMS
    • 5.5.1 CUSTOMER SERVICE SOFTWARE
    • 5.5.2 MARKETING AUTOMATION SOFTWARE
    • 5.5.3 POINT OF SALE SYSTEMS
    • 5.5.4 ECOMMERCE PLATFORMS
    • 5.5.5 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE
  • 5.6 TYPES OF DATA COLLECTED FOR CUSTOMER INTELLIGENCE
    • 5.6.1 DEMOGRAPHIC DATA
    • 5.6.2 PSYCHOGRAPHIC DATA
    • 5.6.3 TRANSACTIONAL DATA
    • 5.6.4 BEHAVIORAL DATA
  • 5.7 ECOSYSTEM ANALYSIS
    • TABLE 6 ECOSYSTEM ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
  • 5.8 VALUE CHAIN ANALYSIS
    • FIGURE 20 VALUE CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
  • 5.9 SUPPLY CHAIN ANALYSIS
    • FIGURE 21 SUPPLY CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
  • 5.10 PATENT ANALYSIS
    • 5.10.1 METHODOLOGY
    • 5.10.2 DOCUMENT TYPE
    • TABLE 7 PATENTS FILED, 2019-2022
    • 5.10.3 INNOVATIONS AND PATENT APPLICATIONS
    • FIGURE 22 TOTAL NUMBER OF PATENTS GRANTED PER YEAR, 2019-2022
      • 5.10.3.1 Top applicants
    • FIGURE 23 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019-2022
  • 5.11 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 8 PORTER'S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
    • FIGURE 24 PORTER'S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
    • 5.11.1 THREAT OF NEW ENTRANTS
    • 5.11.2 THREAT OF SUBSTITUTES
    • 5.11.3 BARGAINING POWER OF SUPPLIERS
    • 5.11.4 BARGAINING POWER OF BUYERS
    • 5.11.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.12 REGULATIONS AND INDUSTRIAL STANDARDS
    • 5.12.1 GENERAL DATA PROTECTION REGULATION (GDPR)
    • 5.12.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
    • 5.12.3 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS
    • 5.12.4 CLOUD SECURITY ALLIANCE (CSA) CONTROLS
    • 5.12.5 GOVERNANCE, RISK, AND COMPLIANCE (GRC)
    • 5.12.6 EUROPEAN UNION DATA PROTECTION REGULATION
    • 5.12.7 SARBANES-OXLEY ACT OF 2002
    • 5.12.8 GRAMM-LEACH-BLILEY ACT
    • 5.12.9 EUROPEAN UNION DATA PROTECTION REGULATION
    • 5.12.10 CAN-SPAM ACT
  • 5.13 REGULATORY LANDSCAPE
    • 5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
  • 5.14 PRICING ANALYSIS
  • 5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • TABLE 14 INFLUENCE OF STAKEHOLDERS 0N BUYING PROCESS FOR TOP THREE VERTICALS (%)
    • 5.15.2 BUYING CRITERIA
    • FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
    • TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
  • 5.16 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN CUSTOMER INTELLIGENCE PLATFORM MARKET
    • FIGURE 26 CUSTOMER INTELLIGENCE PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
  • 5.17 KEY CONFERENCES AND EVENTS, 2023-2024
    • TABLE 16 CSUTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2023-2024

6 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENT: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • FIGURE 27 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
    • TABLE 17 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 18 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 6.2 PLATFORM
    • 6.2.1 AI AND ML USED BY CUSTOMER INTELLIGENCE PLATFORM TO MANAGE AND ANALYZE DATA FROM MULTIPLE DISPARATE SOURCES
    • TABLE 19 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 20 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 6.3 SERVICES
    • FIGURE 28 DEPLOYMENT & INTEGRATION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 21 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 22 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
    • TABLE 23 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2018-2021 (USD MILLION)
    • TABLE 24 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2022-2027 (USD MILLION)
    • 6.3.1 CONSULTING SERVICES
      • 6.3.1.1 Help organizations develop, implement, and maintain data-driven marketing operations
    • TABLE 25 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 26 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027(USD MILLION)
    • 6.3.2 SUPPORT & MAINTENANCE SERVICES
      • 6.3.2.1 Include upgrading of existing systems, software maintenance, and proactive services
    • TABLE 27 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 28 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027(USD MILLION)
    • 6.3.3 DEPLOYMENT & INTEGRATION SERVICES
      • 6.3.3.1 Ensure efficient communication between systems to improve production processes
    • TABLE 29 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021(USD MILLION)
    • TABLE 30 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)

7 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE

  • 7.1 INTRODUCTION
    • 7.1.1 DEPLOYMENT MODE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • FIGURE 29 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 31 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 32 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
  • 7.2 CLOUD
    • 7.2.1 FACILITATES CUSTOMER INTELLIGENCE PLATFORM DEPLOYMENT WITHOUT NEED FOR IT STAFF TO MANAGE SOFTWARE
    • TABLE 33 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 34 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 7.3 ON-PREMISES
    • 7.3.1 PROVIDES ORGANIZATIONS WITH FULL CONTROL OVER ALL PLATFORMS AND SYSTEMS
    • TABLE 35 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 36 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)

8 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • FIGURE 30 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 37 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 38 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
  • 8.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
    • 8.2.1 ADOPT CUSTOMER INTELLIGENCE PLATFORM TO GENERATE MAXIMUM ROI FROM THEIR MARKETING SPEND
    • TABLE 39 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 40 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 8.3 LARGE ENTERPRISES
    • 8.3.1 DEPLOY CUSTOMER INTELLIGENCE PLATFORM TO EFFECTIVELY MANAGE VOLUMINOUS CUSTOMER DATA AND DERIVE ACTIONABLE INSIGHTS
    • TABLE 41 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021(USD MILLION)
    • TABLE 42 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027(USD MILLION)

9 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL

  • 9.1 INTRODUCTION
    • 9.1.1 DATA CHANNEL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • FIGURE 31 MOBILE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 43 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018-2021 (USD MILLION)
    • TABLE 44 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022-2027 (USD MILLION)
  • 9.2 WEB
    • 9.2.1 FIRST POINT OF CONTACT FOR CUSTOMERS TO INTERACT WITH BUSINESSES
    • TABLE 45 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 46 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027(USD MILLION)
  • 9.3 SOCIAL MEDIA
    • 9.3.1 LARGEST SOURCE OF CUSTOMER INSIGHTS FOR MARKETERS
    • TABLE 47 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 48 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.4 MOBILE
    • 9.4.1 ENABLES PERSONALIZED COMMUNICATION BETWEEN USERS AND BUSINESSES
    • TABLE 49 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 50 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.5 EMAIL
    • 9.5.1 HELPS BUILD BETTER CUSTOMER RELATIONSHIPS BY DELIVERING PERSONALIZED CONTENT
    • TABLE 51 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 52 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.6 IN-STORE
    • 9.6.1 GIVES CONSOLIDATED INFORMATION TO CUSTOMERS FOR BETTER UNDERSTANDING
    • TABLE 53 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 54 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.7 CALL CENTER
    • 9.7.1 HANDLES ALL CUSTOMER-RELATED PROBLEMS AND QUERIES THROUGH CALLS
    • TABLE 55 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 56 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.8 OTHER DATA CHANNELS
    • TABLE 57 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 58 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)

10 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION

  • 10.1 INTRODUCTION
    • 10.1.1 APPLICATION: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • FIGURE 32 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD
    • TABLE 59 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 60 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
  • 10.2 CUSTOMER SEGMENTATION & TARGETING
    • 10.2.1 ENABLE MARKETERS TO DEVELOP DEEPER UNDERSTANDING OF CUSTOMER NEEDS
    • TABLE 61 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 62 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.3 CUSTOMER RETENTION & ENGAGEMENT
    • 10.3.1 ADOPTION OF PERSONALIZED APPS AND RECOMMENDATION OF USEFUL PRODUCTS TO RETAIN LOYAL CUSTOMERS
    • TABLE 63 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 64 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.4 CUSTOMER BEHAVIOR ANALYTICS
    • 10.4.1 USES DATA TO ANALYZE CUSTOMER REQUIREMENTS
    • TABLE 65 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 66 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.5 CUSTOMER EXPERIENCE MANAGEMENT
    • 10.5.1 PRIORITIZES ORCHESTRATION AND PERSONALIZATION OF END-TO-END CUSTOMER EXPERIENCE
    • TABLE 67 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 68 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.6 CUSTOMER DATA COLLECTION & MANAGEMENT
    • 10.6.1 HELPS IMPROVE SERVICES, UNDERSTAND CONSUMER NEEDS, REFINE BUSINESS STRATEGIES, AND RETAIN CUSTOMERS
    • TABLE 69 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 70 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.7 OMNICHANNEL MARKETING
    • 10.7.1 PROVIDES SEAMLESS SHOPPING EXPERIENCE ACROSS ALL CHANNELS
    • TABLE 71 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 72 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.8 PERSONALIZED RECOMMENDATION
    • 10.8.1 CUSTOMER INTELLIGENCE PLATFORM PROVIDING REAL-TIME DATA TO MARKETERS TO HELP THEM OFFER PERSONALIZED RECOMMENDATIONS
    • TABLE 73 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 74 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.9 OTHER APPLICATIONS
    • TABLE 75 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 76 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)

11 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL

  • 11.1 INTRODUCTION
    • 11.1.1 VERTICAL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • FIGURE 33 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027
    • TABLE 77 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 78 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
  • 11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
    • 11.2.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE ONLINE ENGAGEMENT AND PROVIDE PERSONALIZED CUSTOMER EXPERIENCE
    • TABLE 79 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 80 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.3 GOVERNMENT & DEFENSE
    • 11.3.1 USES CUSTOMER INTELLIGENCE PLATFORM TO STRENGTHEN DATA COMPUTING CAPABILITIES, ENHANCE DATA SECURITY, AND REDUCE COSTS
    • TABLE 81 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 82 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.4 TELECOM
    • 11.4.1 UTILIZES CUSTOMER INTELLIGENCE PLATFORM TO MANAGE HUGE DATA VOLUMES
    • TABLE 83 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 84 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.5 RETAIL & ECOMMERCE
    • 11.5.1 USES CUSTOMER INTELLIGENCE PLATFORM TO ACHIEVE AUTOMATED PERSONALIZED EXPERIENCES AND OPTIMIZE COSTS
    • TABLE 85 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 86 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.6 MANUFACTURING
    • 11.6.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE PERFORMANCE AND YIELD, REDUCE COSTS, AND OPTIMIZE SUPPLY CHAINS
    • TABLE 87 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 88 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.7 MEDIA & ENTERTAINMENT
    • 11.7.1 INCORPORATES CUSTOMER INTELLIGENCE PLATFORM TO PROVIDE REAL-TIME CONTENT RECOMMENDATIONS BASED ON CONSUMER DATA
    • TABLE 89 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 90 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.8 TRAVEL & HOSPITALITY
    • 11.8.1 USES CIPS TO PROVIDE ENRICHING EXPERIENCES TO ENSURE CUSTOMER LOYALTY
    • TABLE 91 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 92 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.9 HEALTHCARE & LIFE SCIENCES
    • 11.9.1 USES CUSTOMER INTELLIGENCE PLATFORM TO UNDERSTAND PATIENT BEHAVIOR AND DELIVER PERSONALIZED EXPERIENCE
    • TABLE 93 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 94 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.10 ENERGY & UTILITIES
    • 11.10.1 ADOPTS CUSTOMER INTELLIGENCE PLATFORM TO TRACK CONSUMER BEHAVIOR AND PROVIDE BETTER SERVICES
    • TABLE 95 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 96 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.11 OTHER VERTICALS
    • TABLE 97 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 98 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)

12 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION

  • 12.1 INTRODUCTION
    • FIGURE 34 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
    • FIGURE 35 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 99 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 100 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 12.2 NORTH AMERICA
    • 12.2.1 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • 12.2.2 NORTH AMERICA: RECESSION IMPACT
    • 12.2.3 NORTH AMERICA: REGULATIONS
      • 12.2.3.1 Health Insurance Portability and Accountability Act of 1996
      • 12.2.3.2 California Consumer Privacy Act
      • 12.2.3.3 Health Information Technology for Economic and Clinical Health Act
      • 12.2.3.4 Sarbanes Oxley Act
      • 12.2.3.5 United States Securities and Exchange Commission
      • 12.2.3.6 International Organization for Standardization 27001
      • 12.2.3.7 California Consumer Privacy Act
      • 12.2.3.8 Federal Information Security Management Act
      • 12.2.3.9 Payment Card Industry Data Security Standard
      • 12.2.3.10 Federal Information Processing Standards
    • FIGURE 36 NORTH AMERICA: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET
    • TABLE 101 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 102 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 103 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 104 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 105 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 106 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 107 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018-2021 (USD MILLION)
    • TABLE 108 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022-2027 (USD MILLION)
    • TABLE 109 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 110 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 111 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 112 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 113 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 114 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 115 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 116 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 12.2.4 US
      • 12.2.4.1 Development of innovative solutions to gain insights from customer intelligence platform to drive market
    • TABLE 117 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 118 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 119 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 120 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.2.5 CANADA
      • 12.2.5.1 Cloud adoption to support market growth
    • TABLE 121 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 122 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 123 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 124 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
  • 12.3 EUROPE
    • 12.3.1 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • 12.3.2 EUROPE: RECESSION IMPACT
    • 12.3.3 EUROPE: REGULATIONS
      • 12.3.3.1 GDPR 2016/679
      • 12.3.3.2 General Data Protection Regulation
      • 12.3.3.3 European Committee for Standardization
      • 12.3.3.4 European Technical Standards Institute
    • TABLE 125 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 126 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 127 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 128 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 129 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 130 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 131 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018-2021 (USD MILLION)
    • TABLE 132 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022-2027 (USD MILLION)
    • TABLE 133 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 134 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 135 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 136 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 137 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 138 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 139 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 140 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 12.3.4 UK
      • 12.3.4.1 Rapid adoption of customer intelligence platform and services to drive market
    • TABLE 141 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 142 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 143 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 144 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.3.5 GERMANY
      • 12.3.5.1 Rising digital mobility in major industries to fuel customer intelligence platform market
    • TABLE 145 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 146 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 147 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 148 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.3.6 FRANCE
      • 12.3.6.1 Digital transformation in France to favor market growth
    • TABLE 149 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 150 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 151 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 152 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.3.7 REST OF EUROPE
  • 12.4 ASIA PACIFIC
    • 12.4.1 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • 12.4.2 ASIA PACIFIC: REGULATIONS
      • 12.4.2.1 Privacy Commissioner for Personal Data
      • 12.4.2.2 Act on the Protection of Personal Information
      • 12.4.2.3 International Organization for Standardization 27001
      • 12.4.2.4 Personal Data Protection Act
    • FIGURE 37 ASIA PACIFIC: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET
    • TABLE 153 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 154 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 155 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 156 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 157 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 158 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 159 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018-2021 (USD MILLION)
    • TABLE 160 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022-2027 (USD MILLION)
    • TABLE 161 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 162 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 163 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 164 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 165 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 166 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 167 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 168 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 12.4.3 CHINA
      • 12.4.3.1 Growing need to effectively manage huge volumes of data to boost demand for customer intelligence platform
    • TABLE 169 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 170 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 171 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 172 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.4.4 JAPAN
      • 12.4.4.1 Growing adoption of customer intelligence platform to handle rising data volumes to accelerate market growth
    • TABLE 173 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 174 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 175 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 176 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.4.5 INDIA
      • 12.4.5.1 Demand from BFSI, retail, and eCommerce sectors to substantiate market growth
    • TABLE 177 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 178 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 179 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 180 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.4.6 REST OF ASIA PACIFIC
  • 12.5 MIDDLE EAST & AFRICA
    • 12.5.1 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • 12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
    • 12.5.3 MIDDLE EAST & AFRICA: REGULATIONS
      • 12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
      • 12.5.3.2 GDPR
      • 12.5.3.3 Protection of Personal Information Act (POPIA)
    • TABLE 181 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 182 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 183 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 184 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 185 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 186 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 187 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018-2021 (USD MILLION)
    • TABLE 188 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022-2027 (USD MILLION)
    • TABLE 189 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 190 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 191 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 192 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 193 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 194 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 195 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 196 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 12.5.4 KINGDOM OF SAUDI ARABIA
      • 12.5.4.1 Newly published data protection laws to fuel market growth
    • TABLE 197 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 198 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 199 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 200 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.5.5 UNITED ARAB EMIRATES
      • 12.5.5.1 Growing inclination toward advanced technologies to propel market
    • TABLE 201 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 202 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 203 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 204 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.5.6 SOUTH AFRICA
      • 12.5.6.1 Rising investments by customer intelligence platform vendors in South Africa to expedite market growth
    • TABLE 205 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 206 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 207 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 208 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.5.7 REST OF MIDDLE EAST & AFRICA
  • 12.6 LATIN AMERICA
    • 12.6.1 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
    • 12.6.2 LATIN AMERICA: RECESSION IMPACT
    • 12.6.3 LATIN AMERICA: REGULATIONS
      • 12.6.3.1 Brazil Data Protection Law
      • 12.6.3.2 Argentina Personal Data Protection Law No. 25.326
    • TABLE 209 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 210 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 211 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 212 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 213 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 214 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 215 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018-2021 (USD MILLION)
    • TABLE 216 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022-2027 (USD MILLION)
    • TABLE 217 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 218 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 219 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 220 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 221 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 222 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 223 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 224 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 12.6.4 BRAZIL
      • 12.6.4.1 Adoption of customer intelligence platform by retail, BFSI, healthcare, and life sciences verticals to augment market growth
    • TABLE 225 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 226 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 227 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 228 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.6.5 MEXICO
      • 12.6.5.1 Presence of SAS, SAP, and Oracle to foster market growth
    • TABLE 229 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 230 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 231 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 232 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • 12.6.6 REST OF LATIN AMERICA

13 COMPETITIVE LANDSCAPE

  • 13.1 OVERVIEW
  • 13.2 STRATEGIES ADOPTED BY KEY PLAYERS
    • TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY CUSTOMER INTELLIGENCE PLATFORM VENDORS
  • 13.3 FIVE-YEAR REVENUE ANALYSIS
    • 13.3.1 HISTORICAL REVENUE ANALYSIS
    • FIGURE 38 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS, 2018-2022 (USD MILLION)
  • 13.4 MARKET SHARE ANALYSIS
    • FIGURE 39 MARKET SHARE ANALYSIS FOR KEY COMPANIES
    • TABLE 234 CUSTOMER INTELLIGENCE PLATFORM MARKET: DEGREE OF COMPETITION
  • 13.5 MARKET EVALUATION FRAMEWORK
    • FIGURE 40 MARKET EVALUATION FRAMEWORK: STRATEGIES ADOPTED IN CUSTOMER INTELLIGENCE PLATFORM MARKET BETWEEN 2020 AND 2022
  • 13.6 COMPANY EVALUATION QUADRANT
    • 13.6.1 STARS
    • 13.6.2 EMERGING LEADERS
    • 13.6.3 PERVASIVE PLAYERS
    • 13.6.4 PARTICIPANTS
    • FIGURE 41 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPANY EVALUATION QUADRANT, 2022
  • 13.7 COMPETITIVE BENCHMARKING
    • TABLE 235 COMPANY PRODUCT FOOTPRINT
    • TABLE 236 COMPANY REGION FOOTPRINT
  • 13.8 STARTUPS/SMES EVALUATION QUADRANT
    • 13.8.1 PROGRESSIVE COMPANIES
    • 13.8.2 RESPONSIVE COMPANIES
    • 13.8.3 DYNAMIC COMPANIES
    • 13.8.4 STARTING BLOCKS
    • FIGURE 42 CUSTOMER INTELLIGENCE PLATFORM MARKET: STARTUPS/SMES EVALUATION QUADRANT, 2022
  • 13.9 STARTUPS/SMES COMPETITIVE BENCHMARKING
    • TABLE 237 CUSTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES
    • TABLE 238 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES]
  • 13.10 COMPETITIVE SCENARIOS AND TRENDS
    • 13.10.1 PRODUCT LAUNCHES
    • TABLE 239 PRODUCT LAUNCHES, 2019-2022
    • 13.10.2 DEALS
    • TABLE 240 DEALS, 2019-2022

14 COMPANY PROFILES

  • (Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)**
  • 14.1 INTRODUCTION
  • 14.2 KEY PLAYERS
    • 14.2.1 IBM
    • TABLE 241 IBM: BUSINESS OVERVIEW
    • FIGURE 43 IBM: COMPANY SNAPSHOT
    • TABLE 242 IBM: PRODUCTS OFFERED
    • TABLE 243 IBM: SERVICES OFFERED
    • TABLE 244 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 245 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.2 ORACLE
    • TABLE 246 ORACLE: BUSINESS OVERVIEW
    • FIGURE 44 ORACLE: COMPANY SNAPSHOT
    • TABLE 247 ORACLE: PRODUCTS OFFERED
    • TABLE 248 ORACLE: SERVICES OFFERED
    • TABLE 249 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 250 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.3 MICROSOFT
    • TABLE 251 MICROSOFT: BUSINESS OVERVIEW
    • FIGURE 45 MICROSOFT: COMPANY SNAPSHOT
    • TABLE 252 MICROSOFT: PRODUCTS OFFERED
    • TABLE 253 MICROSOFT: SERVICES OFFERED
    • TABLE 254 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 255 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.4 ADOBE
    • TABLE 256 ADOBE: BUSINESS OVERVIEW
    • FIGURE 46 ADOBE: COMPANY SNAPSHOT
    • TABLE 257 ADOBE: PRODUCTS OFFERED
    • TABLE 258 ADOBE: SERVICES OFFERED
    • TABLE 259 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 260 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.5 SAS
    • TABLE 261 SAS INSTITUTE: BUSINESS OVERVIEW
    • FIGURE 47 SAS INSTITUTE: COMPANY SNAPSHOT
    • TABLE 262 SAS INSTITUTE: PRODUCTS OFFERED
    • TABLE 263 SAS INSTITUTE: SERVICES OFFERED
    • TABLE 264 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 265 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.6 SALESFORCE
    • TABLE 266 SALESFORCE: BUSINESS OVERVIEW
    • FIGURE 48 SALESFORCE: COMPANY SNAPSHOT
    • TABLE 267 SALESFORCE: PRODUCTS OFFERED
    • TABLE 268 SALESFORCE: SERVICES OFFERED
    • TABLE 269 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 270 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.7 GOOGLE
    • TABLE 271 GOOGLE: BUSINESS OVERVIEW
    • FIGURE 49 GOOGLE: COMPANY SNAPSHOT
    • TABLE 272 GOOGLE: PRODUCTS OFFERED
    • TABLE 273 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 274 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.8 ACCENTURE
    • TABLE 275 ACCENTURE: BUSINESS OVERVIEW
    • FIGURE 50 ACCENTURE: COMPANY SNAPSHOT
    • TABLE 276 ACCENTURE: PRODUCTS OFFERED
    • TABLE 277 ACCENTURE: SERVICES OFFERED
    • TABLE 278 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 279 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.9 INFORMATICA
    • TABLE 280 INFORMATICA: BUSINESS OVERVIEW
    • TABLE 281 INFORMATICA: PRODUCTS OFFERED
    • TABLE 282 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 283 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.10 SAP
    • TABLE 284 SAP: BUSINESS OVERVIEW
    • FIGURE 51 SAP: COMPANY SNAPSHOT
    • TABLE 285 SAP: PRODUCTS OFFERED
    • TABLE 286 SAP: SERVICES OFFERED
    • TABLE 287 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 288 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.11 VERINT
    • TABLE 289 VERINT: BUSINESS OVERVIEW
    • FIGURE 52 VERINT: COMPANY SNAPSHOT
    • TABLE 290 VERINT: PRODUCTS OFFERED
    • TABLE 291 VERINT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 14.2.12 TERADATA
    • TABLE 292 TERADATA: BUSINESS OVERVIEW
    • FIGURE 53 TERADATA: COMPANY SNAPSHOT
    • TABLE 293 TERADATA: PRODUCTS OFFERED
    • TABLE 294 TERADATA: SERVICES OFFERED
    • TABLE 295 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 296 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.13 ZETA GLOBAL
    • TABLE 297 ZETA GLOBAL: BUSINESS OVERVIEW
    • FIGURE 54 ZETA GLOBAL: COMPANY SNAPSHOT
    • TABLE 298 ZETA GLOBAL: PRODUCTS OFFERED
    • TABLE 299 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 300 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.14 TIBCO SOFTWARE
    • TABLE 301 TIBCO SOFTWARE: BUSINESS OVERVIEW
    • TABLE 302 TIBCO SOFTWARE: PRODUCTS OFFERED
    • TABLE 303 TIBCO SOFTWARE: SERVICES OFFERED
    • TABLE 304 TIBCO SOFTWARE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.15 NICE
    • TABLE 305 NICE: BUSINESS OVERVIEW
    • FIGURE 55 NICE: COMPANY SNAPSHOT
    • TABLE 306 NICE: PRODUCTS OFFERED
    • TABLE 307 NICE: SERVICES OFFERED
    • TABLE 308 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 309 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
    • 14.2.16 TRANSUNION
    • TABLE 310 TRANSUNION: BUSINESS OVERVIEW
    • FIGURE 56 TRANSUNION: COMPANY SNAPSHOT
    • TABLE 311 TRANSUNION: PRODUCTS OFFERED
    • TABLE 312 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 313 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
  • 14.3 SMES/STARTUPS
    • 14.3.1 ALIDA
    • 14.3.2 ALGONOMY
    • 14.3.3 NETBASE QUID
    • 14.3.4 NGDATA
    • 14.3.5 ZEOTAP
    • 14.3.6 ACTIONIQ
    • 14.3.7 AMPERITY
    • 14.3.8 USERIQ
    • 14.3.9 DATASHIFT
    • 14.3.10 STAIRCASE AI
    • 14.3.11 TERMINUS
    • 14.3.12 LIFESIGHT
  • *Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)** might not be captured in case of unlisted companies.

15 ADJACENT MARKET

  • 15.1 INTRODUCTION
  • 15.2 CUSTOMER JOURNEY ANALYTICS MARKET-GLOBAL FORECAST TO 2026
    • 15.2.1 MARKET DEFINITION
    • 15.2.2 MARKET OVERVIEW
      • 15.2.2.1 Customer journey analytics market, by component
    • TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015-2019 (USD MILLION)
    • TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020-2026 (USD MILLION)
      • 15.2.2.2 Customer journey analytics market, by application
    • TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015-2019 (USD MILLION)
    • TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020-2026 (USD MILLION)
      • 15.2.2.3 Customer journey analytics market, by deployment mode
    • TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015-2019 (USD MILLION)
    • TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020-2026 (USD MILLION)
      • 15.2.2.4 Customer journey analytics market, by organization size
    • TABLE 320 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015-2019 (USD MILLION)
    • TABLE 321 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020-2026 (USD MILLION)
      • 15.2.2.5 Customer journey analytics market, by industry vertical
    • TABLE 322 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015-2019 (USD MILLION)
    • TABLE 323 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020-2026 (USD MILLION)
      • 15.2.2.6 Customer journey analytics market, by region
    • TABLE 324 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015-2019 (USD MILLION)
    • TABLE 325 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020-2026 (USD MILLION)
  • 15.3 RETAIL ANALYTICS MARKET - GLOBAL FORECAST TO 2025
    • 15.3.1 MARKET DEFINITION
    • 15.3.2 MARKET OVERVIEW
    • TABLE 326 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2016-2019 (USD MILLION, Y-O-Y %)
    • TABLE 327 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019-2025 (USD MILLION, Y-O-Y %)
      • 15.3.2.1 Retail analytics market, by component
    • TABLE 328 RETAIL ANALYTICS MARKET, BY COMPONENT, 2016-2019 (USD MILLION)
    • TABLE 329 RETAIL ANALYTICS MARKET, BY COMPONENT, 2019-2025 (USD MILLION)
      • 15.3.2.2 Retail analytics market, by business function
    • TABLE 330 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2016-2019 (USD MILLION)
    • TABLE 331 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019-2025 (USD MILLION)
      • 15.3.2.3 Retail analytics market, by application
    • TABLE 332 RETAIL ANALYTICS MARKET, BY APPLICATION, 2016-2019 (USD MILLION)
    • TABLE 333 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019-2025 (USD MILLION)
      • 15.3.2.4 Retail analytics market, by organization size
    • TABLE 334 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
    • TABLE 335 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019-2025 (USD MILLION)
      • 15.3.2.5 Retail analytics market, by end user
    • TABLE 336 RETAIL ANALYTICS MARKET, BY END USER, 2016-2019 (USD MILLION)
    • TABLE 337 RETAIL ANALYTICS MARKET, BY END USER, 2019-2025 (USD MILLION)
      • 15.3.2.6 Retail analytics market, by region
    • TABLE 338 RETAIL ANALYTICS MARKET, BY REGION, 2016-2019 (USD MILLION)
    • TABLE 339 RETAIL ANALYTICS MARKET, BY REGION, 2019-2025 (USD MILLION)

16 APPENDIX

  • 16.1 DISCUSSION GUIDE
  • 16.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.3 CUSTOMIZATION OPTIONS
  • 16.4 RELATED REPORTS
  • 16.5 AUTHOR DETAILS