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市場調查報告書
商品編碼
1865683

白酒市場報告：趨勢、預測及競爭分析（至2031年）

White Wine Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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由於家庭和商用市場都蘊藏著巨大的機遇，全球白葡萄酒市場前景看好。預計2025年至2031年，全球白酒市場將以4.0%的複合年成長率成長。推動該市場成長的關鍵因素包括全球消費者對葡萄酒的偏好日益增強、對優質白葡萄酒的需求不斷成長以及葡萄酒基飲品的日益普及。

  • 根據 Lucintel 的預測，在預測期內，甜白酒有望成為所有葡萄酒類型中成長率最高的。
  • 在各種應用類別中，商用預計將呈現更高的成長率。
  • 從區域來看，預計亞太地區在預測期內將達到最高的成長率。

白葡萄酒市場的新趨勢

白葡萄酒產業正經歷重大變革，其驅動力包括消費者行為的改變、對健康和永續性日益成長的關注，以及生產和分銷鏈各環節的創新。這些新趨勢正在重塑市場結構，迫使生產者改進產品和行銷策略，以滿足更多元化、知識淵博且具有健康意識的消費者群體的需求。這項變革也是全球飲酒習慣和生活方式轉變的一部分。

  • 低醇和無醇白葡萄酒：低醇和無酒精濃度白葡萄酒的需求日益成長，這是新興的一大趨勢。推動這一趨勢的因素包括人們健康意識的增強、適度飲酒以及「清醒生活探索」的趨勢。這些因素促使釀酒商採用先進的脫醇技術，並選擇特定的葡萄品種和釀造方法，以開發風味濃郁、易於飲用的低醇或無醇白葡萄酒。這正在將市場拓展到新的消費群和消費場景。
  • 有機、生物動力和永續葡萄酒的興起：葡萄酒產業正經歷著一股強勁的向有機、永續和永續白酒轉型的趨勢。環境責任、化學殘留和符合道德規範的生產方式是當今消費者最關心的問題。因此，消費者對獲得認證的綠色葡萄酒的需求不斷成長，生產商也在葡萄園管理和酒莊營運中尋求更永續的做法。這一趨勢不僅符合消費者的價值觀，也有助於維護葡萄園的長期健康和生物多樣性，從而打造更永續的葡萄酒產業。
  • 優質化與小眾品種探索：白葡萄酒產業呈現出明顯的優質化趨勢，消費者願意為高品質、獨特且匠心獨具的產品支付更高的價格。同時，人們對探索小眾白葡萄酒葡萄品種以及夏多內和長相思等常見品種之外的鮮為人知的品種的需求也日益成長。這促使釀酒商豐富產品系列，專注於單一葡萄園葡萄酒，尤其是風土特色鮮明的葡萄酒，並復興一些古老且被遺忘的葡萄品種。這迎合了更成熟且勇於嘗試的消費者群體，他們追求獨特的味覺體驗和對葡萄酒真實性的追求。
  • 電子商務和直銷模式的興起：電子商務網站和直銷（D2C）銷售管道的擴張是白葡萄酒行業的顛覆性趨勢。線上銷售繞過了傳統零售管道，為消費者提供更大的便利、更豐富的選擇以及直接接觸酒莊的機會。這為小型生產商帶來了更大的市場曝光度、一對一行銷的可能性以及訂閱模式。消費者越來越重視直接購買酒莊葡萄酒，與品牌之間的連結也日益緊密，他們的購買習慣和傳統分銷網路正在發生巨大變化。
  • 風土與真實性：消費者對「風土」的概念越來越感興趣－土壤、氣候和地形共同塑造了葡萄酒的特性。這一趨勢促使人們更加關注白葡萄酒的真實性和產地，從而加深了對地域特色和傳統釀酒風格的欣賞。生產商強調自家葡萄園的獨特品質，並在行銷中專注於講述故事，以此與那些尋求真實、人工釀造產品和地理感的消費者建立聯繫，在競爭激烈的市場中脫穎而出。

這些新興趨勢正透過關注多元化、永續性和消費者主導地位，重塑白葡萄酒產業的根基。低酒精和無酒精飲品、環境友善生產、優質化、數位化零售以及對風土真實表達的重視，正在為生產者和消費者創造一個更具活力、更負責任、更令人興奮的平台，從而促進創新，並擴大白葡萄酒在全球範圍內的吸引力。

白葡萄酒市場近期趨勢

白葡萄酒產業近期取得了一系列里程碑式的成就，展現了其對不斷變化的消費者偏好、技術進步以及永續性的永續發展意識的積極響應。這些並非漸進式的改進，而是在生產、包裝和分銷方面實現了重大創新。從消費者對更健康飲品的需求不斷成長，到新品種的發現，再到線上銷售管道的拓展，這些都從根本上改變了全球白葡萄酒的生產、推廣和消費方式。

  • 乾白葡萄酒產量和需求不斷成長：如今最顯著的趨勢是乾白葡萄酒日益受到歡迎，產量也隨之增加。消費者越來越傾向選擇口感較清爽、甜度更低的葡萄酒。這主要是由於消費者口味的變化，以及他們對能夠搭配更多種類食物的葡萄酒的偏好。反過來，這促使葡萄園的種植和釀酒工藝向乾型風格轉變，並使得來自其他產區的各種乾白葡萄酒品種得以廣泛供應，甚至在傳統上由甜葡萄酒主導的市場中也是如此。
  • 永續包裝創新：白酒的永續包裝正在發生顯著創新，逐漸擺脫傳統的玻璃瓶包裝。輕量玻璃瓶、襯袋紙盒、鋁罐，甚至紙瓶的日益普及都是新的趨勢。這主要源自於人們對碳足跡和廢棄物等環境問題的關注。這些創新降低了運輸成本和環境影響，為消費者提供了更環保、更便利的解決方案，尤其適合日常飲用和戶外使用，同時也符合更廣泛的永續性計劃。
  • 本土白葡萄品種的興起：近年來，人們重新關注並大力發展本土白葡萄品種，這已成為一種趨勢。釀酒師不再局限於夏多內和長相思等世界知名品種，而是開始種植和銷售能反映其獨特風土的特色本土品種。這不僅提升了葡萄園的生物多樣性，也促進了全球白葡萄酒市場的豐富性和多樣性。這不僅為消費者帶來了全新的味覺體驗，也加深了特定葡萄酒產區的個性，並提升了葡萄酒的真實性和獨特性。
  • 葡萄酒旅遊和體驗式行銷蓬勃發展：白葡萄酒市場正日益將葡萄酒旅遊和體驗式行銷視為關鍵的成長策略。酒莊紛紛投資興建遊客中心、品酒室和葡萄園參觀項目，旨在為消費者提供引人入勝的體驗。這不僅加深了消費者與品牌的互動，增強了品牌忠誠度，也讓消費者了解了葡萄酒釀造過程和風土知識。品酒正逐漸提升為一種文化體驗，有助於塑造品牌形象，並促進直接面對消費者的銷售，尤其對小型手工葡萄酒生產商而言更是如此。
  • 數據驅動的釀酒與消費者洞察：最新的發展趨勢是數據分析和人工智慧在釀酒和市場研究中的日益普及。數據正被用於提高生產效率、提升葡萄酒品質並改善行銷策略，從最佳化葡萄園管理（例如，精準灌溉）到預測消費者趨勢和最佳化行銷宣傳活動，無所不包。這使得生產商能夠更快地應對市場變化，最佳化資源配置，並使產品適應不斷變化的消費者偏好。

這些近期趨勢共同推動白葡萄酒產業的轉型，促進多元化發展、提升永續性並增強消費者回應。向乾型葡萄酒、環保包裝、本土葡萄品種、體驗式行銷和數據驅動策略的轉變，正在推動重大創新，並重塑白葡萄酒的生產、銷售和消費方式。這有助於白葡萄酒在全球飲品市場保持其重要地位並實現持續成長。

目錄

第1章執行摘要

第2章 市場概覽

  • 背景和分類
  • 供應鏈

第3章：市場趨勢與預測分析

  • 產業促進因素與挑戰
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章 全球白葡萄酒市場（按類型分類）

  • 概述
  • 按類型分析吸引力
  • 幹白葡萄酒：趨勢與預測（2019-2031）
  • 半甜白酒：趨勢與預測（2019-2031）
  • 甜白酒：趨勢與預測（2019-2031）

5. 全球白酒市場（依用途分類）

  • 概述
  • 透過分析吸引力
  • 家用電器：趨勢與預測（2019-2031）
  • 商業：趨勢與預測（2019-2031）
  • 其他：趨勢與預測（2019-2031 年）

第6章 區域分析

  • 概述
  • 全球白葡萄酒市場（按地區分類）

第7章 北美白葡萄酒市場

  • 概述
  • 北美白葡萄酒市場按類型分類
  • 北美白葡萄酒市場按應用領域分類
  • 美國白葡萄酒市場
  • 墨西哥白葡萄酒市場
  • 加拿大白葡萄酒市場

第8章：歐洲白葡萄酒市場

  • 概述
  • 歐洲白葡萄酒市場按類型分類
  • 歐洲白葡萄酒市場（按用途分類）
  • 德國白葡萄酒市場
  • 法國白葡萄酒市場
  • 西班牙白葡萄酒市場
  • 義大利白葡萄酒市場
  • 英國白葡萄酒市場

9. 亞太白葡萄酒市場

  • 概述
  • 亞太地區白酒市場（按類型分類）
  • 亞太地區白酒市場按應用領域分類
  • 日本白葡萄酒市場
  • 印度白葡萄酒市場
  • 中國白葡萄酒市場
  • 南韓白葡萄酒市場
  • 印尼白葡萄酒市場

第10章 世界其他地區（ROW）白酒市場

  • 概述
  • ROW 白葡萄酒市場按類型
  • ROW白葡萄酒市場按應用
  • 中東白葡萄酒市場
  • 南美洲白葡萄酒市場
  • 非洲白葡萄酒市場

第11章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析
    • 競爭對手之間的競爭
    • 買方的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市佔率分析

第12章：機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 按類型分類的成長機會
    • 透過申請獲得發展機會
  • 全球白葡萄酒市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 合併、收購、協議、合作關係和合資企業

第13章 價值鏈主要企業的公司概況

  • Competitive Analysis
  • E&J Gallo Winey
  • Constellation Brands
  • Pernod-Ricard
  • The Wine Group
  • Treasury Wine Estates
  • Diageo
  • Accolade Wines
  • Casella Family Brands
  • Grupo Penaflor
  • Caviro Distillerie

第14章附錄

  • 圖表清單
  • 表格列表
  • 調查方法
  • 免責聲明
  • 版權
  • 簡稱和技術單位

The future of the global white wine market looks promising with opportunities in the household and commercial markets. The global white wine market is expected to grow with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are the increasing preference for wine globally, the rising demand for premium white wine, and the growing popularity of wine-based beverages.

  • Lucintel forecasts that, within the type category, sweet white wine is expected to witness the highest growth over the forecast period.
  • Within the application category, commercial is expected to witness higher growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the White Wine Market

The white wine industry is facing profound changes, stimulated by changing consumer behaviors, an increased focus on health and sustainability, and innovation throughout the production and distribution chain. These new trends are redefining market patterns, forcing producers to evolve their products and marketing tactics to meet a more diverse, educated, and health-focused consuming population. The change is part of a greater shift in drinking and lifestyle behavior worldwide.

  • Low and No Alcohol White Wines: One of the top emerging trends is the growing demand for low ABV and totally alcohol-free white wines. The trend is fueled by increasing health awareness, moderation, and lifestyle factors like "sober curious" movements. The effect is an upsurge in product innovation, with the use of sophisticated de-alcoholization methods by winemakers or the choice of certain grape varietals and winemaking styles to create tasty, palatable white wines with less or no alcohol. This opens up the market to new consumers and consumption occasions.
  • Expansion of Organic, Biodynamic, and Sustainable Wines: The industry is seeing a strong move towards white wines made with organic, biodynamic, and sustainable growing and winemaking methods. Environmental responsibility, residues of chemicals, and ethical production are the major concerns for consumers today. The result is an increased demand for certified green wines, prompting producers to be more sustainable in vineyard management and winery activities. This trend is not only consistent with consumer values, but it also promotes long-term vineyard health and biodiversity, ensuring a more sustainable wine business.
  • Premiumization and Niche Varietals Exploration: There is a clear premiumization trend in the white wine sector, with consumers prepared to pay a premium for better-quality, distinctive, and artisanal products. At the same time, there is increasing demand for delving into niche or lesser-known white grape varieties beyond the more typical Chardonnay or Sauvignon Blanc. The effect is a product portfolio diversification, with winemakers concentrating on single-vineyard wines, particularly terroir-driven wines, and reviving old forgotten grape varieties. This addresses a more sophisticated and adventurous consumer base looking for distinctive taste experiences and authenticity.
  • Expansion of E-commerce and Direct-to-Consumer Sales: Expansion of e-commerce websites and direct-to-consumer (D2C) sales channels is a revolutionary trend in the white wine space. Online sales provide consumers with greater convenience, expanded selection, and direct winery access, eschewing conventional retail. The effects are enhanced market exposure for small producers, one-on-one marketing possibilities, and subscription models. This makes consumers aware of wines from the source, and it makes them closer to brands, as well as changing consumer purchasing habits and traditional distribution networks dramatically.
  • Focus on Terroir and Authenticity: Consumers are more interested in the idea of "terroir," knowing that the combined factor of soil, climate, and topography shapes the character of a wine. This trend focuses on the authenticity and origin of white wines. The effect is that there is a deeper appreciation for regional particularities and artisanal winemaking styles. Producers are focusing on the distinctive qualities that result from their particular vineyards, relying on narrative in their marketing to engage with consumers who are looking for authentic, human-made products with an aura of place, distinguishing themselves in an oversaturated market.

These new trends are indeed transforming the white wine industry at its core by leaning it more towards diversity, sustainability, and consumerism. The emphasis on low/no alcohol drinks, green production, premiumization, digital retail, and true expressions of terroir is building a more vibrant, responsible, and thrilling platform for producers and consumers alike, spurring innovation and broadening the white wine category's appeal worldwide.

Recent Developments in the White Wine Market

The white wine industry has witnessed a number of landmark recent events, indicating an energetic reaction to changing consumer patterns, advances in technology, and an increasing emphasis on sustainability. These events are not merely incremental improvements but are major innovations in production, packaging, and distribution. From the growing need for healthier alternatives to the discovery of new varietals and the use of online sales channels, these are fundamentally transforming the way white wine is manufactured, promoted, and consumed worldwide.

  • Stepping Up Production and Demand for Dry White Wines: The most notable current trend is the increasing popularity and production of dry white wines. People are increasingly turning towards less sweet and more crisp, fresh styles. This is motivated by changing palates and a preference for wines that can be matched with a wider variety of foods. The effect is a realignment of vineyard plantings and winemaking practices toward drier styles, resulting in the broader availability of diverse dry white varietals from other regions, shifting away from traditionally sweeter taste profiles in some markets.
  • Sustainable Packaging Innovation: White wine has experienced significant innovation in sustainable packaging away from conventional glass bottles. Trends involve the greater adoption of lighter glass bottles, bag-in-box, aluminum cans, and even paper-based bottles. This is fueled by environmental concerns over carbon footprint and waste. The effect is lower transport costs and environmental impact, providing the consumer with more environmentally friendly and convenient solutions, especially for casual consumption and outdoor use, in line with wider sustainability initiatives.
  • Growth of Local and Indigenous White Grape Varietals: One recent trend is a renewed emphasis and growth of local and indigenous white grape varietals. Winemakers are going beyond well-known globally known grapes such as Chardonnay and Sauvignon Blanc to plant and market distinctive local grapes that reflect singular terroirs. The result is more biodiversity in vineyards and a more luscious, varied global white wine market. This gives consumers new taste experiences and deepens the character of certain wine-producing regions, driving authenticity and distinction.
  • Growth in Wine Tourism and Experiential Marketing: The market for white wine is increasingly using wine tourism and experiential marketing as primary growth strategies. Wineries are making investments in visitor centers, tasting rooms, and vineyard tours, providing engaging experiences to consumers. The effect is enhanced consumer and brand interaction, building loyalty, and informing them about winemaking and terroir. The result is the transformation of wine drinking into a cultural experience, building brand image and generating direct-to-consumer sales, especially among small and artisanal producers.
  • Data-Driven Winemaking and Consumer Insights: The latest advances include the increasing use of data analytics and artificial intelligence in winemaking and market research. From optimizing vineyard management (e.g., targeted irrigation) to forecasting consumer trends and tailoring marketing campaigns, data comes into play. The effect is increased productivity, better wine, and more focused marketing campaigns. Producers can make faster responses to market changes, minimize resource misallocation, and tailor their products better to changing consumer tastes.

These recent trends are all coming together to transform the white wine industry by making it more diverse, sustainable, and attuned to consumers' needs. The movement toward drier styles, eco-friendly packaging, regional varieties, experience marketing, and data-driven strategies is fueling mass innovation and reshaping the way white wines are produced, marketed, and consumed, as it ensures their relevance and continued growth in the global beverage environment.

Strategic Growth Opportunities in the White Wine Market

The white wine industry offers many strategic expansion opportunities in a range of key applications as a result of changing consumer lifestyles, dietary trends, and increased appreciation for multifaceted wine styles. In order to take advantage of these, players in the industry need to recognize particular consumer requirements in various consumption situations and adjust their product portfolios, marketing, and distribution strategies accordingly. These opportunities range from mealtime pairings on a daily basis to celebratory occasions and specialist health-oriented segments, affirming the versatility of white wine.

  • Meal Pairing and Everyday Consumption: The largest strategic growth opportunity resides in promoting white wine for everyday consumption and meal pairing. As consumers turn to lighter, refreshing alternatives for everyday eating, white wines, especially dry and crisp varieties such as Sauvignon Blanc or Pinot Grigio, are perfectly suited. Opportunities lie in promoting white wine as an affordable, go-to drink for weeknight meals, highlighting food-friendliness to a range of cuisines, and providing convenient package forms such as smaller containers or cans to facilitate impromptu drinking.
  • Social Parties and Celebrations: There is significant growth potential in white wine, particularly sparkling types, in social occasions, parties, and celebrations. White wines with a lively acidity or effervescence are the favored ones for toasts and lighter celebrations. Some of the tactics are encouraging sparkling white wines (e.g., Prosecco, Cava) for special occasions, presenting larger format bottles as sharing wines, and developing special marketing campaigns where the white wine is associated with moments of celebration and shared experience, unlike heavier red wines.
  • Health and Wellness-Conscious Consumers: A developing strategic opportunity addresses the health and wellness-focused consumer market. Included are consumers wanting lower alcohol beverages, organic or biodynamic wine, and wines that have explicit ingredient declarations. Opportunities include creating and selling naturally lower-alcohol white wines, alcohol-free wines, or those made with minimal intervention and without added sulfites. Emphasizing health advantages, including fewer calories, will appeal to consumers seeking mindful eating and nutrition.
  • Food Service and Hospitality Sector: The food service and hospitality market (restaurants, hotels, pubs) is a key strategic growth area. White wine is consistently found on wine lists, with growing interest in a variety of varietals and combinations. Opportunities include collaborating with sommeliers and chefs to create distinctive white wine lists, providing expert food pairing suggestions, and staff training. Focusing on regional nuances and small-batch producers can similarly attract establishments looking to provide distinctive and premium experiences for their customers.
  • E-commerce and Subscription Models: The speed of growth of e-commerce and the popularity of wine subscription boxes offer a huge strategic opportunity for growth. Shoppers are growing more at ease buying wine online for convenience and greater access to products. Opportunities include creating easy-to-use online sites, providing personalized recommendations on consumer tastes, and creating curated white wine subscription boxes. Wineries can use the direct-to-consumer model to establish strong brand affinity and build valuable consumer data to develop future products.

These strategic opportunities for growth are deeply influencing the white wine market by compelling focused product development and creative marketing. By prioritizing everyday pleasure, celebrations, health awareness, the professional hospitality industry, and online sales, businesses can open up vast market growth. This strategy promotes innovation, builds greater value propositions, and keeps the white wine market constantly changing to address varied consumer requirements and demands.

White Wine Market Driver and Challenges

The white wine industry is marked by a multifaceted interaction of several factors, with key drivers driving its development and unique challenges affecting its universal uptake and innovation. Key drivers are the growing worldwide trend towards healthier living habits, resulting in a demand for low-calorie and lower alcohol drinks, as well as the growing admiration for multi-flavor profiles and food pairing capabilities that white wines provide. In addition, the proliferation of e-commerce channels and growing disposable incomes in developing countries are major economic drivers. Nevertheless, competition from other alcoholic drinks is a major challenge facing the market, along with the effects of climate change on grape growing, and the challenge posed by having to traverse various regulatory environments and consumer tastes across markets.

The factors responsible for driving the white wine market include:

1. Increasing Health and Wellness Trend: One of the key drivers is the global trend towards health and wellness, which inspires consumers towards lower alcoholic drinks and lower alcohol content products. White wines tend to be a fit for this preference because they tend to be lighter in terms of ABV than many reds and have a fresh character. The trend serves to stimulate low-alcohol and alcohol-free white wine innovation, which is attractive to a wider consumer group prioritizing responsible consumption and healthy living, significantly growing the market.

2. Food Pairing Versatility: White wine's unparalleled food pairing versatility is a central driver. Its varied spectrum of styles, ranging from dry and crisp to sweet and aromatic, makes it perfectly suited to accompany a wide range of cuisines, such as seafood, poultry, salads, and numerous Asian dishes. This makes white wine an appealing option for customers who wish to upgrade their eating experiences at home and in restaurants, promoting improved consumption and demand in a wide variety of dining environments.

3. Increased Discretionary Income and Urbanization: In emerging economies, especially, there are increased discretionary incomes and urbanization. As middle-class populations expand and lifestyles get more Westernized, there is a greater tendency to consume alcoholic drinks such as wine. Urban areas tend to spearhead new trends, such as wine consumption, fueling demand for both local and foreign white wines as status indicators and signs of advanced living.

4. Direct-to-Consumer and E-commerce Growth: The rapid expansion of direct-to-consumer (D2C) channels and e-commerce platforms is a strong enabler. Web-based accessibility provides greater numbers of white wines to consumers, including niche and artisanal brands, irrespective of geographical constraints. This ease, combined with subscription models and personalized suggestions, increases market coverage, lowers distribution hurdles, and enables consumers to discover various white wine varieties from all over the world.

5. Premiumization and Quality Demand: There is a widespread global trend towards premiumization in the white wine sector. Consumers are becoming more willing to spend extra for better-quality, distinctive, and genuine wines, frequently concentrating on individual appellation, sustainable production methods, or craft-made wine. This driver prompts producers to invest in better viticulture and winemaking methods, resulting in higher-value products and an evolved marketplace catering to discerning wine enthusiasts.

Challenges in the white wine market are:

1. Competition from Other Drinks: The white wine segment is highly competitive in the face of a large number of other alcoholic and non-alcoholic drinks, such as red wine, rose, sparkling wines, beer, spirits, and the increasing ready-to-drink (RTD) cocktail market. With so many different drinks on the market, white wine has to keep innovating and standing out in order to gain consumer attention and market share, particularly among youth who tend to be more willing to try new things.

2. Effect of Climate Change on Viticulture of Grapes: Climate change is a long-term threat to white wine production. Unpredictable rain, heatwaves, and late frosts due to changing weather conditions can have a negative impact on grape yields, quality, and the conditions of traditional growing areas for certain white grape varietals. This requires expensive adaptation measures like vineyard moves, the sowing of new drought-tolerant varietals, or the revision of harvest dates, affecting production stability and potentially raising costs.

3. Sophisticated Regulatory and Taxation Environments: The white wine industry is faced with sophisticated and multifaceted regulatory and taxation environments that differ immensely between countries and even within jurisdictions. All aspects of production requirements, labeling regulations, alcohol content limitations, distribution modes, and sales levies are covered by these regulations. Dealing with these disparate rules imposes enormous complexity and expense for producers and distributors, especially for export-import activities, hampering smooth market growth.

In short, the white wine industry is driven by a worldwide trend towards health-focused consumption, the very nature of the white wines' food-friendliness, rising disposable incomes, convenience shopping through e-commerce, and expanding demand for high-quality products. They stimulate innovation and increase market penetration. Yet, major challenges are the intense competition from other drinks, the erratic and usually harmful impacts of climate change on viticulture, and the complex, frequently restrictive, regulatory, and tax systems. Successfully addressing these drivers and challenges will determine sustained expansion and the future course of the white wine market worldwide.

List of White Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies white wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the white wine companies profiled in this report include-

  • E&J Gallo Winey
  • Constellation Brands
  • Pernod-Ricard
  • The Wine Group
  • Treasury Wine Estates
  • Diageo
  • Accolade Wines
  • Casella Family Brands
  • Grupo Penaflor
  • Caviro Distillerie

White Wine Market by Segment

The study includes a forecast for the global white wine market by type, application, and region.

White Wine Market by Type [Value from 2019 to 2031]:

  • Dry White Wine
  • Semi-sweet White Wine
  • Sweet White Wine

White Wine Market by Application [Value from 2019 to 2031]:

  • Household
  • Commercial
  • Others

White Wine Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the White Wine Market

The market for white wine is undergoing dynamic changes across the world, driven by changing consumer habits, health awareness, and an increasing focus on sustainability. Although red wine has traditionally dominated most markets, white wine is now gaining a strong footing based on its versatility, refreshing quality, and generally lower alcohol levels. Recent trends include innovation in production processes, packaging, and marketing, as producers respond to shifting tastes and build their reach via traditional and alternative distribution networks. This transformation is especially apparent in various markets with distinct cultural and economic contexts.

  • United States: The white wine market in the United States reflects a heavy bias towards premium and varietal diversity. Trends include rising interest in organic and sustainably made white wines, fueled by health-oriented and environmentally conscious consumers. Sauvignon Blanc and dry, unoaked Chardonnay are popular trends. E-commerce and direct-to-consumer sales continue to expand strongly, providing consumers with greater access to domestic as well as international white wine offerings and supporting niche market development.
  • China: The Chinese white wine industry is demonstrating encouraging growth, if from a lower starting point than red wine. Dry white wines are identified by recent studies as a segment with great potential for both domestic and imported producers. New world white wines and a trend towards investigating exotic varietals are emerging interests. There are even local producers who are trying their hand at producing white wines from red grapes, employing new techniques to meet this emerging but increasing demand for white wine varieties.
  • Germany: The German white wine sector is strong, with a high appreciation for Riesling and other aromatic whites. Trends include sustained emphasis on quality, with producers highlighting sustainable and organic viticulture. Demand for low-alcohol and alcohol-free white wine options also rises, as part of a general trend towards moderation. German producers are proactively responding to climate change, which could affect grape cultivation and give rise to new varietal expressions.
  • India: The white wine market in India is growing significantly, driven by increasing disposable incomes, urbanization, and growing exposure to Western living. Recent trends show an increased demand among millennials for a variety of categories of wine, including the white varietals Viognier, Riesling, and Chardonnay. Though still in the minority when compared to other alcoholic drinks, locally produced and imported white wine brands are stretching their reach, hoping to target this new consumer base through focused marketing and greater availability.
  • Japan: The Japanese white wine market is quality-driven, versatile for food pairing, and tending towards lighter styles. New trends include consistent demand for fresh, fragrant white wines that will partner well with Japanese cuisine, including Sauvignon Blanc and specific types of Riesling. Natural and organic wines are also becoming popular. Consumers in Japan are highly discerning, and producers are emphasizing premium products, new packaging, and strong brand narratives to capture this developed market.

Features of the Global White Wine Market

  • Market Size Estimates: White wine market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: White wine market size by type, application, and region in terms of value ($B).
  • Regional Analysis: White wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the white wine market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the white wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the white wine market by type (dry white wine, semi-sweet white wine, and sweet white wine), application (household, commercial, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global White Wine Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Dry White Wine: Trends and Forecast (2019-2031)
  • 4.4 Semi-sweet White Wine: Trends and Forecast (2019-2031)
  • 4.5 Sweet White Wine: Trends and Forecast (2019-2031)

5. Global White Wine Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Household: Trends and Forecast (2019-2031)
  • 5.4 Commercial: Trends and Forecast (2019-2031)
  • 5.5 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global White Wine Market by Region

7. North American White Wine Market

  • 7.1 Overview
  • 7.2 North American White Wine Market by Type
  • 7.3 North American White Wine Market by Application
  • 7.4 United States White Wine Market
  • 7.5 Mexican White Wine Market
  • 7.6 Canadian White Wine Market

8. European White Wine Market

  • 8.1 Overview
  • 8.2 European White Wine Market by Type
  • 8.3 European White Wine Market by Application
  • 8.4 German White Wine Market
  • 8.5 French White Wine Market
  • 8.6 Spanish White Wine Market
  • 8.7 Italian White Wine Market
  • 8.8 United Kingdom White Wine Market

9. APAC White Wine Market

  • 9.1 Overview
  • 9.2 APAC White Wine Market by Type
  • 9.3 APAC White Wine Market by Application
  • 9.4 Japanese White Wine Market
  • 9.5 Indian White Wine Market
  • 9.6 Chinese White Wine Market
  • 9.7 South Korean White Wine Market
  • 9.8 Indonesian White Wine Market

10. ROW White Wine Market

  • 10.1 Overview
  • 10.2 ROW White Wine Market by Type
  • 10.3 ROW White Wine Market by Application
  • 10.4 Middle Eastern White Wine Market
  • 10.5 South American White Wine Market
  • 10.6 African White Wine Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global White Wine Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 E&J Gallo Winey
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Constellation Brands
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Pernod-Ricard
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 The Wine Group
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Treasury Wine Estates
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 Diageo
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Accolade Wines
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.9 Casella Family Brands
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.10 Grupo Penaflor
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.11 Caviro Distillerie
    • Company Overview
    • White Wine Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global White Wine Market
  • Figure 2.1: Usage of White Wine Market
  • Figure 2.2: Classification of the Global White Wine Market
  • Figure 2.3: Supply Chain of the Global White Wine Market
  • Figure 3.1: Driver and Challenges of the White Wine Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global White Wine Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global White Wine Market ($B) by Type
  • Figure 4.3: Forecast for the Global White Wine Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Dry White Wine in the Global White Wine Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Semi-sweet White Wine in the Global White Wine Market (2019-2031)
  • Figure 4.6: Trends and Forecast for Sweet White Wine in the Global White Wine Market (2019-2031)
  • Figure 5.1: Global White Wine Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global White Wine Market ($B) by Application
  • Figure 5.3: Forecast for the Global White Wine Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Household in the Global White Wine Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Commercial in the Global White Wine Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Others in the Global White Wine Market (2019-2031)
  • Figure 6.1: Trends of the Global White Wine Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global White Wine Market ($B) by Region (2025-2031)
  • Figure 7.1: North American White Wine Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American White Wine Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American White Wine Market ($B) by Type (2025-2031)
  • Figure 7.4: North American White Wine Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American White Wine Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American White Wine Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States White Wine Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican White Wine Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian White Wine Market ($B) (2019-2031)
  • Figure 8.1: European White Wine Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European White Wine Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European White Wine Market ($B) by Type (2025-2031)
  • Figure 8.4: European White Wine Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European White Wine Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European White Wine Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German White Wine Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French White Wine Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish White Wine Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian White Wine Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom White Wine Market ($B) (2019-2031)
  • Figure 9.1: APAC White Wine Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC White Wine Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC White Wine Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC White Wine Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC White Wine Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC White Wine Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese White Wine Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian White Wine Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese White Wine Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean White Wine Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian White Wine Market ($B) (2019-2031)
  • Figure 10.1: ROW White Wine Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW White Wine Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW White Wine Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW White Wine Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW White Wine Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW White Wine Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern White Wine Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American White Wine Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African White Wine Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global White Wine Market
  • Figure 11.2: Market Share (%) of Top Players in the Global White Wine Market (2024)
  • Figure 12.1: Growth Opportunities for the Global White Wine Market by Type
  • Figure 12.2: Growth Opportunities for the Global White Wine Market by Application
  • Figure 12.3: Growth Opportunities for the Global White Wine Market by Region
  • Figure 12.4: Emerging Trends in the Global White Wine Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the White Wine Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the White Wine Market by Region
  • Table 1.3: Global White Wine Market Parameters and Attributes
  • Table 3.1: Trends of the Global White Wine Market (2019-2024)
  • Table 3.2: Forecast for the Global White Wine Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global White Wine Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global White Wine Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global White Wine Market (2025-2031)
  • Table 4.4: Trends of Dry White Wine in the Global White Wine Market (2019-2024)
  • Table 4.5: Forecast for Dry White Wine in the Global White Wine Market (2025-2031)
  • Table 4.6: Trends of Semi-sweet White Wine in the Global White Wine Market (2019-2024)
  • Table 4.7: Forecast for Semi-sweet White Wine in the Global White Wine Market (2025-2031)
  • Table 4.8: Trends of Sweet White Wine in the Global White Wine Market (2019-2024)
  • Table 4.9: Forecast for Sweet White Wine in the Global White Wine Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global White Wine Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global White Wine Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global White Wine Market (2025-2031)
  • Table 5.4: Trends of Household in the Global White Wine Market (2019-2024)
  • Table 5.5: Forecast for Household in the Global White Wine Market (2025-2031)
  • Table 5.6: Trends of Commercial in the Global White Wine Market (2019-2024)
  • Table 5.7: Forecast for Commercial in the Global White Wine Market (2025-2031)
  • Table 5.8: Trends of Others in the Global White Wine Market (2019-2024)
  • Table 5.9: Forecast for Others in the Global White Wine Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global White Wine Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global White Wine Market (2025-2031)
  • Table 7.1: Trends of the North American White Wine Market (2019-2024)
  • Table 7.2: Forecast for the North American White Wine Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American White Wine Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American White Wine Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American White Wine Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American White Wine Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States White Wine Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican White Wine Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian White Wine Market (2019-2031)
  • Table 8.1: Trends of the European White Wine Market (2019-2024)
  • Table 8.2: Forecast for the European White Wine Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European White Wine Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European White Wine Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European White Wine Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European White Wine Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German White Wine Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French White Wine Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish White Wine Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian White Wine Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom White Wine Market (2019-2031)
  • Table 9.1: Trends of the APAC White Wine Market (2019-2024)
  • Table 9.2: Forecast for the APAC White Wine Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC White Wine Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC White Wine Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC White Wine Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC White Wine Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese White Wine Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian White Wine Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese White Wine Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean White Wine Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian White Wine Market (2019-2031)
  • Table 10.1: Trends of the ROW White Wine Market (2019-2024)
  • Table 10.2: Forecast for the ROW White Wine Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW White Wine Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW White Wine Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW White Wine Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW White Wine Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern White Wine Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American White Wine Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African White Wine Market (2019-2031)
  • Table 11.1: Product Mapping of White Wine Suppliers Based on Segments
  • Table 11.2: Operational Integration of White Wine Manufacturers
  • Table 11.3: Rankings of Suppliers Based on White Wine Revenue
  • Table 12.1: New Product Launches by Major White Wine Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global White Wine Market