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市場調查報告書
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1865646

榴槤市場報告:趨勢、預測及競爭分析(至2031年)

Durian Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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由於鮮食、醣類和零食市場蘊藏著巨大機遇,全球榴槤市場前景看好。預計2025年至2031年,全球榴槤市場將以7.5%的複合年成長率成長。推動該市場成長的關鍵因素包括:消費者對異國水果的需求不斷成長、榴槤在亞洲日益普及以及人們對榴槤健康益處的認知不斷提高。

  • 根據 Lucintel 的預測,在產品類型類別中,榴槤產品預計將在預測期內呈現較高的成長率。
  • 在各類應用領域中,零食預計將呈現最高的成長率。
  • 從區域來看,預計亞太地區在預測期內將達到最高的成長率。

榴槤市場的新趨勢

榴槤市場正經歷著一場引人注目的變革,它不再局限於東南亞市場,而是在全球迅速崛起。這主要得益於人們對榴槤獨特風味和健康益處的日益認可,以及育種、加工和供應方面的策略性進步。這些新趨勢反映出榴槤產業正在不斷發展,以滿足消費者日益多元化的偏好、推動技術創新並向永續永續性轉型,同時也努力應對榴槤本身的天然挑戰,例如其獨特的氣味和易腐爛的特性。

  • 榴槤品種優質化:某些榴槤品種,例如馬來西亞的貓山王和泰國的蒙龍,正呈現優質化的高階化趨勢。這些品種因其卓越的口感、質地和穩定的品質而價格更高。這一趨勢促使生產者和出口商更加重視品牌建立、品質保證和產地溯源。為了滿足日益挑剔的消費者對高品質的更高要求,榴槤已從一種季節性水果轉變為奢侈品,並推動了專業種植技術的發展。
  • 榴槤加工產品市場成長:市場對榴槤加工產品的需求顯著成長,包括冷凍果肉和果醬、冷凍乾燥榴槤、榴槤口味零食、冰淇淋和糖果甜點。這一趨勢解決了新鮮榴槤保存期限短、氣味濃烈等問題,使更多消費者能夠輕鬆享用榴槤。這不僅拓展了市場,使其不再局限於傳統的新鮮水果消費群體,還實現了全年供應,並帶來了潛在的附加價值,從而推動了食品加工和包裝技術的創新。
  • 低溫運輸物流和包裝技術的進步:低溫運輸技術和包裝創新正在改變榴槤的國際分銷模式。改良的冷凍工藝、調氣包裝和快速運輸技術使榴槤能夠抵達偏遠市場,同時保持新鮮度和品質。這不僅增加了榴槤向歐洲和北美等非傳統市場的出口機會,最大限度地減少了採後損失,提高了產品品質的穩定性,也讓更多世界各地的消費者能夠品嚐到這種「水果之王」。
  • 直銷模式與電子商務:線上市場和電子商務網站的興起,為榴槤經銷商和生產商開闢了新的管道,使他們能夠直接向世界各地的消費者供貨。這種趨勢繞過了傳統的零售分銷壁壘,使榴蓮,尤其是特色品種,更容易獲得。這提高了購買的便利性,並擴大了市場滲透率,尤其是在新鮮榴槤難以取得的地區。此外,這也使小型生產商能夠直接與買家對接,從而創造了一個更加多元化和競爭激烈的市場。
  • 對永續性和道德採購的承諾:隨著榴槤市場的擴張,人們對符合道德且永續生產的榴槤的認知和需求日益成長。圍繞著新種植園的人工林、水資源消費量和工作條件等環境問題,消費者開始注意並影響其購買決策。這促使人們呼籲推廣負責任的農業實踐、永續生產認證以及透明的供應鏈。這一趨勢鼓勵生產商轉向永續的生產方式,並為能夠展現環境和社會責任感的公司帶來競爭優勢。

這些新興趨勢正在重新定義榴槤市場,改善市場准入,擴大產品線,提升榴槤作為國際農產品的地位,並在從種植到消費的供應鏈的每個環節促進創新,從而為這種獨特的水果打造一個更加成熟和一體化的全球市場。

榴槤市場近期趨勢

在全球榴槤日益成長的人氣和供應鏈主導轉型推動下,全球榴槤市場正經歷根本性的變革。消費者對異國水果日益濃厚的興趣、電子商務的蓬勃發展,以及為克服榴槤本身的固有缺陷(例如氣味濃烈和易腐爛)所做的持續努力,共同推動市場的變革。從物流的改進到產品的多樣化,榴槤市場不斷演進,以滿足全球日益成長的需求。

  • 貿易量成長,尤其對華出口:近期最顯著的現像是全球榴槤貿易量大幅成長,其中中國主導最大的進口國。儘管由於進口檢驗更加嚴格,短期內貿易量下降,但整體成長動能依然強勁。這為泰國、馬來西亞和越南等主要榴槤出口國帶來了顯著的經濟效益,促使種植面積擴大,並加劇了供應商之間的激烈競爭,以滿足中國對新鮮和冷凍榴蓮的巨大需求。
  • 榴槤加工加值產品的多元化發展:榴槤加工加值產品的研發和市場滲透取得了顯著進展,產品種類繁多,包括榴槤冰淇淋、蛋糕、酥皮點心、冷凍乾燥榴槤片和榴槤醬等。這使得榴槤對更多消費者,而不僅僅是榴槤愛好者,更具吸引力。這些產品延長了榴槤的保存期限,為新的消費群體提供了更佳的口味,並實現了全年消費,從而顯著擴大了市場規模,提高了生產商的盈利。
  • 低溫運輸物流及包裝技術發展:近年來,榴槤低溫運輸物流及加值包裝技術獲得了更快的投資與創新。這包括快速運輸方式、用於整顆冷凍榴槤和果肉的先進冷凍技術以及調氣包裝。這些技術能夠在遠距運輸中保持榴槤的品質和新鮮度,從而開拓北美和歐洲等新興的非傳統出口市場,同時最大限度地減少運輸過程中的損耗和浪費。
  • 榴槤種植與品管中的技術應用:榴槤生產也日益受到高科技技術的影響,例如智慧農業、基因研究培育優良品種以及更完善的品管方法。例如,一些國家正在培育更適應特定氣候或具有更強抗病性的品種。這提高了產量,使果實品質更加穩定,改善了病害防治,並確保了榴槤供應的穩定和永續,以滿足全球需求,同時也提高了農場效率。
  • 電子商務和直銷模式的擴張:電子商務平台的蓬勃發展從根本上改變了榴槤的銷售和分銷方式。如今,消費者可以直接在線上訂購新鮮和冷凍榴蓮,享受快速配送服務。這不僅讓那些無法在亞洲本地市場購買榴槤的消費者更容易買到,也提高了採購計畫的透明度,並為小型生產商開闢了繞過中間商的新途徑。這種線上銷售趨勢正在整合供應鏈,並擴大榴槤的全球消費群。

這些發展共同將榴槤市場轉變為一個更全球化、多元化和技術主導的市場,確保全年供應各種形式的榴蓮,促進創新以應對榴槤獨特的挑戰,並最終使榴槤成為更受歡迎的商品。

目錄

第1章執行摘要

第2章 市場概覽

  • 背景和分類
  • 供應鏈

第3章:市場趨勢與預測分析

  • 產業促進因素與挑戰
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章 全球榴槤市場(按類型分類)

  • 概述
  • 按類型分析吸引力
  • 榴槤:趨勢與預測(2019-2031)
  • 榴槤產品:趨勢與預測(2019-2031)

第5章全球榴槤市場(依用途分類)

  • 概述
  • 透過分析吸引力
  • 生食消費:趨勢與預測(2019-2031)
  • 糖業:趨勢與預測(2019-2031)
  • 零食:趨勢與預測(2019-2031)
  • 其他:趨勢與預測(2019-2031 年)

第6章 區域分析

  • 概述
  • 全球榴槤市場(按地區分類)

第7章 北美榴槤市場

  • 概述
  • 北美榴槤市場按類型分類
  • 北美榴槤市場
  • 美國榴槤市場
  • 墨西哥榴槤市場
  • 加拿大榴槤市場

第8章 歐洲榴槤市場

  • 概述
  • 歐洲榴槤市場按類型分類
  • 歐洲榴槤市場
  • 德國榴槤市場
  • 法國榴槤市場
  • 西班牙榴槤市場
  • 義大利榴槤市場
  • 英國榴槤市場

第9章 亞太榴槤市場

  • 概述
  • 亞太榴槤市場按類型分類
  • 亞太榴槤市場(依用途分類)
  • 日本榴槤市場
  • 印度榴槤市場
  • 中國的榴槤市場
  • 韓國榴槤市場
  • 印尼榴槤市場

第10章 世界其他地區(ROW)榴槤市場

  • 概述
  • 榴槤市場(按類型分類)
  • ROW 榴槤市場
  • 中東榴槤市場
  • 南美洲榴槤市場
  • 非洲榴槤市場

第11章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析
    • 競爭對手之間的競爭
    • 買方的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市佔率分析

第12章:機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 按類型分類的成長機會
    • 透過申請獲得發展機會
  • 全球榴槤市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 合併、收購、協議、合作關係和合資企業

第13章 價值鏈主要企業的公司概況

  • 競爭分析
  • Nanchang Duomei Bio-Tech
  • Safety Food
  • GIMEX Viet Nam Joint Stock Company
  • TRL
  • WORASETH INTERTRADING
  • VSV Service Trading Company
  • Alfafood

第14章附錄

  • 圖表清單
  • 表格列表
  • 調查方法
  • 免責聲明
  • 版權
  • 簡稱和技術單位

The future of the global durian market looks promising with opportunities in the directly eat, sugar, and snack markets. The global durian market is expected to grow with a CAGR of 7.5% from 2025 to 2031. The major drivers for this market are the increasing demand for exotic fruits, the rising popularity of durian in Asia, and the growing awareness of durian's health benefits.

  • Lucintel forecasts that, within the type category, the durian product is expected to witness higher growth over the forecast period.
  • Within the application category, snack is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Durian Market

The durian market is witnessing an interesting turnaround, expanding beyond its long-standing dominion in Southeast Asia to find momentum on the world stage. This is driven by an increasing admiration for its distinctive taste and health benefits, as well as strategic progress in breeding, processing, and supply. These new trends mirror a sector evolving to align with wider consumer taste, innovation in technology, and an overall concerted shift towards sustainability, while managing the fruit's natural challenges, including its unique smell and perishable nature.

  • Premiumization of Durian Varieties: There has been an increasing trend towards premiumization of particular durian varieties, such as Malaysia's Musang King and Thailand's Monthlong. These types fetch higher prices because of their better taste, texture, and uniform quality. The effect is heightened emphasis on branding, quality assurance, and guaranteed origin among producers and exporters. This trend involves satisfying pampered consumers who are willing to pay extra for a high-quality guarantee, turning durian into a luxury product from a seasonal fruit and precipitating specialist cultivation methods.
  • Growth of Processed Durian Products: The market is seeing a strong increase in demand for processed durian products, such as frozen pulp and paste, freeze-dried durian, durian-flavored snacks, ice cream, and confectionery. The trend addresses the issues of fresh durian's limited shelf life and pungent smell, making the fruit easier for more consumers to access. The effect is increased market access beyond traditional fresh fruit consumers, year-round supply, and greater possibilities for value addition, stimulating innovation in food processing and packaging technologies.
  • Improvements in Cold Chain Logistics and Packaging: Advances in cold chain technology and package innovations are transforming the international distribution of durian. Improved freezing processes, modified atmosphere packages, and quick transportation techniques guarantee that durian reaches remote markets without compromising on freshness and quality. The effect is increased opportunities for exports to unconventional markets such as Europe and North America, minimized post-harvest losses, and improved consistency in product quality, making the "King of Fruits" available to more consumers globally.
  • Direct-to-Consumer Sales and E-commerce: The advent of online marketplaces and e-commerce sites is establishing a direct channel for durian distributors and producers to supply consumers across the world. The movement circumvents conventional retail obstructions, placing durian within easier reach, particularly specialty varieties. The effect is enhanced convenience for customers, especially those in less accessible areas to fresh durian, as well as deeper market penetration. This further allows smaller producers to connect with buyers directly, creating a more diverse and competitive market.
  • Sustainability and Ethical Sourcing Initiatives: As the durian market increases, there is increasing awareness and demand for ethically and sustainably produced durian. Environmental concerns regarding deforestation for new plantations, water consumption, and labor conditions are starting to impact purchasing decisions. The result is a push for responsible agriculture practices, certification for sustainable production, and open supply chains. The trend compels producers to switch to sustainable methods and gives a competitive edge to companies that can validate their environmental and social stewardship.

These new trends are altogether redefining the durian market as it increases its accessibility, widens its product range, and raises its position as an international agricultural commodity. They influence innovation in every step of the supply chain, from planting to consumption, and promote a more sophisticated and integrated world market for this peculiar fruit.

Recent Developments in the Durian Market

The world durian market is being fundamentally revolutionized by its growing popularity worldwide and supply-chain-driven strategic shifts. Driven by a mix of the rising consumer interest in exotic fruits, the growth of e-commerce, and ongoing initiatives to transcend the fruit's built-in limitations, such as having a pungent odor and perishable nature, the market is changing. From improved logistics to product diversification, the market is changing to address surging global demand.

  • Expanded Volume of Trade, Especially to China: The most notable recent phenomenon is the enormously enhanced volume of world durian trade, with China now leading as the largest importer. Although recent short-term declines occurred in the face of more stringent import checkups, overall growth remains robust. The effect is a huge economic windfall for large durian-exporting nations such as Thailand, Malaysia, and Vietnam, resulting in increased areas of cultivation and pushing keen competition among suppliers to address China's bottomless appetite for both fresh and frozen durian.
  • Diversification into Processed and Value-Added Products: There has been substantial growth in the creation and market coverage of processed and value-added durian products. These range from durian ice cream, cakes, and pastries to freeze-dried durian chips and paste. The effect is more appealing for durian beyond enthusiast consumers. Such products improve shelf life, render the flavor more acceptable to new consumers, and enable year-round consumption, greatly expanding the reach of the market and profitability of the producers.
  • Development in Cold Chain Logistics and Packaging: Increased investment and innovation in cold chain logistics and value-added packaging of durian have been witnessed in recent years. These include quick shipping modes, better freezing technologies for entire frozen durians and pulp, and modified atmosphere packaging. The effect is the capability to ship durian over longer distances at the same level of quality and freshness, opening up new markets of export to North America, Europe, and other non-traditional destinations, and minimizing spoilage and wastage during transportation.
  • Technological Adoption in Cultivation and Quality Control: Durian production is also seeing the adoption of high-tech techniques, such as smart farming, genetic studies for better varieties, and better quality control measures. For example, certain nations are creating durian varieties that are more adaptable to certain climates or that have better disease resistance. The effect is greater yields, more uniform quality of fruits, and improved disease management, offering a more consistent and sustainable supply of durian to fulfill global demand, and making plantations more efficient.
  • E-commerce and Direct-to-Consumer Sales Rise: E-commerce platform growth has revolutionized the way durian is sold and marketed fundamentally. Customers can now place direct orders for fresh or frozen durian online, including expedited shipping. The effect is wider accessibility for customers who may not have Asian markets locally, more transparent sourcing, and new ways for smaller producers to cut out middlemen. This shift online is consolidating the supply chain and expanding durian's consumer base worldwide.

All these developments are collectively shaping the durian market as more global, diversified, and technology-led. They are facilitating increased availability and availability on a year-round basis of durian in different forms, and also pushing innovation to meet the special challenges of the fruit, eventually ensuring that it becomes a much-desired commodity.

Strategic Growth Opportunities in the Durian Market

The durian market, fast-spreading from its historical Southeast Asian stronghold, offers extensive strategic growth possibilities in various applications. These are fueled by changing consumer tastes, processing and logistics technology improvements, and the world's fascination with new culinary experiences. Seeing and exploiting these prime areas enable companies to make their products stand out, reach new consumer groups, and help sustain the world's rise of this singular fruit.

  • Export of Fresh Fruit to Emerging Markets: With increasing disposable incomes and globalized food tastes, there is a huge potential to increase fresh durian exports to emerging markets beyond the East Asian region, including portions of the Middle East, Europe, and even small niches in North America. The effect is the development of new sources of revenue for exporting nations and farmers. This necessitates strong cold chain logistics, successful marketing to present the fruit to new tastes, and possibly bypassing cultural hurdles regarding its pungent smell, but with high margins for premium fresh fruit.
  • Durian Processed in Food and Beverage Industry: The versatility of durian pulp and paste creates a gigantic growth prospect within the wider food and beverage sector. This extends to uses in ice cream, pastries, cakes, chocolates, candies, and even savory food or drink. The effect is a significant increase in durian's consumption beyond its fresh state, making it more acceptable and convenient to wider consumer demographics who may be turned off by the fresh fruit's smell or seasonal availability. This creates momentum for food product innovation and production processes.
  • Durian in Specialty and Gourmet Cuisine: There is a new market opportunity to establish durian as a gourmet ingredient in specialty and fine dining, fresh and processed. Upscale restaurants and patisseries are increasingly adding durian to creative desserts and fusion foods. The effect is a raising of the culinary stature of durian, with a more educated and adventurous consumer base. This smaller volume niche market presents considerable branding opportunities and greater profit margins for high-quality producers and chefs.
  • Health and Wellness Products that Include Durian: With durian's dense nutritional value, such as vitamins, minerals, and antioxidants, there is a strategic potential to create health and wellness products like supplements, functional foods, or even cosmetic uses based on its useful compounds. The effect is riding on the increasing worldwide trend of health-conscious consumers looking for natural and exotic ingredients. This involves scientific research to establish claims of health benefits and good marketing to promote its nutritional value, possibly broadening its application to only culinary uses.
  • Direct-to-Consumer and E-commerce Platforms: The potential for growth through the strength of direct-to-consumer (DTC) sales and e-commerce platforms is immense. It enables producers to cut out intermediaries, access global consumers directly, and potentially provide a greater selection of durian products. The effect is better accessibility for consumers, lower supply chain costs, and more control of branding and price for growers. This paradigm enables the sale of both fresh and processed durian to address varied consumer needs and tastes via online platforms.

Such strategic growth prospects are deeply influencing the durian market by leading diversification, stimulating technological uptake, and extending its global penetration. They are forcing stakeholders to develop innovations along the value chain, from farming to end-product creation, making durian a more convenient and widely acceptable commodity.

Durian Market Driver and Challenges

The durian market is influenced by a multifaceted interplay of key drivers and daunting challenges, including numerous economic, environmental, and cultural factors. These drivers and challenges have a major impact on its growth pattern, supply chain, and global consumer acceptability. Recognition of the intricacies of these drivers and challenges is essential for all key stakeholders, ranging from producers and exporters to processors and retailers, in order to penetrate this peculiar and evermore internationalized fruit market.

The factors responsible for driving the durian market include:

1. Global Demand, particularly from China, is increasing: The main propeller of the durian market is the skyrocketing global demand, most of which comes from China. Durian is considered a luxury fruit and a symbol of status among Chinese consumers, compelling huge volumes to be imported. The effect is a stable and high-value market for countries producing, resulting in the expansion of production areas and substantial investment in the durian sector. The demand sets the price and trade dynamics globally, positioning China at the center stage of most durian exporters' business.

2. Rising Awareness of Health Benefits: Increasing consumer realization of durian's high nutritional value, such as its high levels of vitamins, minerals, and dietary fiber, is chiefly promoting demand for it. It is being seen more and more as a "superfood" with numerous health benefits. The result is an increasing appeal for it beyond the conventional consumer, particularly health-mindful individuals looking for natural and exotic sources of food. Such realization is being further accentuated by social media and health movements, leading to its increasing popularity globally.

3. Advancements in Cold Chain Logistics: Improvements in cold chain technology and transportation infrastructure are revolutionizing the durian market. Advanced freezing techniques for whole fruit and pulp, coupled with efficient shipping methods, allow durian to reach distant markets while retaining quality. The impact is expanded market reach, reduced spoilage during transit, and year-round availability for consumers far from producing regions. This technological advancement directly fuels export growth and market diversification.

4. Diversification into Processed Products: The growing development and demand of processed durian products like frozen pulp, paste, ice cream, and snacks serve as a key market driver. The products take care of the fresh fruit's short shelf life and intense odor. The result is a larger consumer base, including first-time durian buyers, and increased market versatility. This trend allows for new sources of revenue and less reliance on sales of fresh fruits, providing year-round opportunities for the sector.

5. Expansion of E-commerce Platforms: The growth of e-commerce platforms and online marketplaces has become a key driver for the durian market. The platforms enable producers to sell directly to consumers worldwide, without involving conventional retail routes. The result is greater accessibility, consumer convenience, and deeper market penetration, especially for specialty types. This online revolution has simplified the ability of individuals worldwide to buy and enjoy durian, advancing its worldwide penetration.

Challenges in the durian market are:

1. Intense Smell and Cultural Acceptability: The durian's notoriously strong and divisive smell is a major hurdle, restricting its acceptability in most non-traditional markets and public areas. Such a distinguishing feature can discourage potential new customers. The effect is limited market penetration in some areas and a requirement for creative marketing efforts or processed fruit that eliminates the odor, necessitating thoughtful planning for expansion of its market beyond its historic consumer group.

2. Short Shelf Life and Perishability: Fresh durian is very perishable with a relatively short shelf life. This creates significant logistical issues in transportation, storage, and retail, with the possibility of spoilage and waste. The effect is higher costs involved in speedy and specialized cold chain logistics, restricting market access for fresh whole fruit. This results in rapid distribution channels and, as a consequence, tends to be expensive at the retail level, turning off price-sensitive consumers.

3. Price Volatility and Seasonal Availability: The durian trade is prone to price fluctuations and seasonality, mainly because it is dependent on certain cultivation seasons and susceptible to weather. This makes it prone to supply shortfall and price instability, affecting producers and consumers. The effect is an unstable supply, which will make it challenging to plan in the long term for businesses and potentially restrict access for consumers in lean seasons, thereby hampering consistent market growth and investment.

The net effect of these drivers and challenges on the durian market is one of constantly changing dynamics. Although booming global demand from China and increased processing and logistical improvements are driving high growth, the intrinsic drawbacks of its pungent smell, short shelf life, and price fluctuations require ongoing innovation. Its success depends upon balancing strong supply chain management, good marketing towards varying palates, and planned development of value-added products in order to elevate this exotic fruit to an internationally accepted commodity.

List of Durian Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies durian companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the durian companies profiled in this report include-

  • Nanchang Duomei Bio-Tech
  • Safety Food
  • GIMEX Viet Nam Joint Stock Company
  • TRL
  • WORASETH INTERTRADING
  • VSV Service Trading Company
  • Alfafood

Durian Market by Segment

The study includes a forecast for the global durian market by type, application, and region.

Durian Market by Type [Value from 2019 to 2031]:

  • Durian Fruits
  • Durian Products

Durian Market by Application [Value from 2019 to 2031]:

  • Directly Eat
  • Sugar
  • Snack
  • Others

Durian Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Durian Market

The international durian market is currently undergoing a massive boom, fueled by its growing status as a coveted delicacy and superfood, especially in Asia. This so-called "King of Fruits," with its pungent odor and high nutritional value, is seeing expanding plantation grounds, improved cold chain logistics, and a boom in processed durian products. Its divisive odor and seasonal nature, though, pose special challenges. Recent trends in major markets like the United States, China, Germany, India, and Japan feature diverse strategies for adopting this unusual fruit, ranging from serving diaspora communities to overcoming regulations on imports and uncovering new uses for products.

  • United States: The United States market for durian is expanding, driven mainly by the growth of an Asian immigrant base and greater consumer demand for exotic fruits and plant-based food alternatives. Frozen durian pulp and paste dominate the marketplace with extended shelf life and convenient transport. Asian grocery store chains are improving supply chain infrastructure to address demand. Despite its pungent smell and price point being obstacles to acceptance into mainstream markets, increased awareness of the fruit's health benefits and argotourism development are fueling expansion, with potential for domestic durian cultivation where climates permit, such as Hawaii.
  • China: China continues to be the biggest importer of durian, although recent trends indicate a dynamic market. Fresh durian imports suffered a steep decline in the first half of 2025, primarily because of increased customs checks for heavy metals and unapproved dyes from Thailand and Vietnam. This notwithstanding, a record 1.56 million metric tons were imported from China in 2024. This has fueled domestic production in Hainan, with survival rates improving and yields rising. Malaysia was recently approved to send fresh durians abroad, heightening rivalry among Southeast Asian producers.
  • Germany: The German market for durians is small but on the rise, fueled by rising consumer interest in unusual fruits and a growing multicultural population. Although there are restricted fresh durian imports owing to the fruit's pungent smell and limited shelf life, there exists a niche market for processed durian products like frozen pulp, ice cream, and confectionery, which neutralize the odor problem. Specialty Asian grocers and internet sites are the main distribution channels. European consumers are increasingly becoming more adventurous with food choices, slowly opening doors for durian.
  • India: The Indian market for durians is registering budding growth, and is expected to grow each year. The cause of this growth is increasing disposable incomes, shifting diets, and growing recognition of the nutritional value of the fruit. Though not a conventional staple food, durian is becoming increasingly popular as an exotic fruit, particularly in urban areas. Cultivation in the local market is hindered by climatic factors, with imports serving as the main source. There are opportunities in the foodservice sector, where durian pulp and paste are being incorporated in desserts and other foods to serve adventurous tastes.
  • Japan: The Japanese durian market is dominated by a strong demand for quality and freshness, tending to import high-quality varieties from Southeast Asia. Although the pungent smell may be a deterrent, there is a consistent demand in particular segments of consumers, including those who are familiar with Southeast Asian cuisine. Recent innovations center on enhancing cold chain logistics to preserve the quality of imported fresh durians. Durian products processed into snacks and desserts with blander durian tastes also attract some popularity, addressing a wider Japanese palate while reducing the characteristic odor.

Features of the Global Durian Market

  • Market Size Estimates: Durian market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Durian market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Durian market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the durian market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the durian market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the durian market by type (durian fruits and durian products), application (directly eat, sugar, snack, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Durian Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Durian Fruits: Trends and Forecast (2019-2031)
  • 4.4 Durian Products: Trends and Forecast (2019-2031)

5. Global Durian Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Directly Eat: Trends and Forecast (2019-2031)
  • 5.4 Sugar: Trends and Forecast (2019-2031)
  • 5.5 Snack: Trends and Forecast (2019-2031)
  • 5.6 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Durian Market by Region

7. North American Durian Market

  • 7.1 Overview
  • 7.2 North American Durian Market by Type
  • 7.3 North American Durian Market by Application
  • 7.4 United States Durian Market
  • 7.5 Mexican Durian Market
  • 7.6 Canadian Durian Market

8. European Durian Market

  • 8.1 Overview
  • 8.2 European Durian Market by Type
  • 8.3 European Durian Market by Application
  • 8.4 German Durian Market
  • 8.5 French Durian Market
  • 8.6 Spanish Durian Market
  • 8.7 Italian Durian Market
  • 8.8 United Kingdom Durian Market

9. APAC Durian Market

  • 9.1 Overview
  • 9.2 APAC Durian Market by Type
  • 9.3 APAC Durian Market by Application
  • 9.4 Japanese Durian Market
  • 9.5 Indian Durian Market
  • 9.6 Chinese Durian Market
  • 9.7 South Korean Durian Market
  • 9.8 Indonesian Durian Market

10. ROW Durian Market

  • 10.1 Overview
  • 10.2 ROW Durian Market by Type
  • 10.3 ROW Durian Market by Application
  • 10.4 Middle Eastern Durian Market
  • 10.5 South American Durian Market
  • 10.6 African Durian Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Durian Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 Nanchang Duomei Bio-Tech
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Safety Food
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 GIMEX Viet Nam Joint Stock Company
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 TRL
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 WORASETH INTERTRADING
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 VSV Service Trading Company
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Alfafood
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Durian Market
  • Figure 2.1: Usage of Durian Market
  • Figure 2.2: Classification of the Global Durian Market
  • Figure 2.3: Supply Chain of the Global Durian Market
  • Figure 3.1: Driver and Challenges of the Durian Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Durian Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Durian Market ($B) by Type
  • Figure 4.3: Forecast for the Global Durian Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Durian Fruits in the Global Durian Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Durian Products in the Global Durian Market (2019-2031)
  • Figure 5.1: Global Durian Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Durian Market ($B) by Application
  • Figure 5.3: Forecast for the Global Durian Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Directly Eat in the Global Durian Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Sugar in the Global Durian Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Snack in the Global Durian Market (2019-2031)
  • Figure 5.7: Trends and Forecast for Others in the Global Durian Market (2019-2031)
  • Figure 6.1: Trends of the Global Durian Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Durian Market ($B) by Region (2025-2031)
  • Figure 7.1: North American Durian Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American Durian Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American Durian Market ($B) by Type (2025-2031)
  • Figure 7.4: North American Durian Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American Durian Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American Durian Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States Durian Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican Durian Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian Durian Market ($B) (2019-2031)
  • Figure 8.1: European Durian Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European Durian Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European Durian Market ($B) by Type (2025-2031)
  • Figure 8.4: European Durian Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European Durian Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European Durian Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German Durian Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French Durian Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish Durian Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian Durian Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom Durian Market ($B) (2019-2031)
  • Figure 9.1: APAC Durian Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC Durian Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC Durian Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC Durian Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC Durian Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC Durian Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese Durian Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian Durian Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese Durian Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean Durian Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian Durian Market ($B) (2019-2031)
  • Figure 10.1: ROW Durian Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW Durian Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW Durian Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW Durian Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW Durian Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW Durian Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern Durian Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American Durian Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African Durian Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Durian Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Durian Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Durian Market by Type
  • Figure 12.2: Growth Opportunities for the Global Durian Market by Application
  • Figure 12.3: Growth Opportunities for the Global Durian Market by Region
  • Figure 12.4: Emerging Trends in the Global Durian Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Durian Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Durian Market by Region
  • Table 1.3: Global Durian Market Parameters and Attributes
  • Table 3.1: Trends of the Global Durian Market (2019-2024)
  • Table 3.2: Forecast for the Global Durian Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Durian Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Durian Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Durian Market (2025-2031)
  • Table 4.4: Trends of Durian Fruits in the Global Durian Market (2019-2024)
  • Table 4.5: Forecast for Durian Fruits in the Global Durian Market (2025-2031)
  • Table 4.6: Trends of Durian Products in the Global Durian Market (2019-2024)
  • Table 4.7: Forecast for Durian Products in the Global Durian Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Durian Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Durian Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Durian Market (2025-2031)
  • Table 5.4: Trends of Directly Eat in the Global Durian Market (2019-2024)
  • Table 5.5: Forecast for Directly Eat in the Global Durian Market (2025-2031)
  • Table 5.6: Trends of Sugar in the Global Durian Market (2019-2024)
  • Table 5.7: Forecast for Sugar in the Global Durian Market (2025-2031)
  • Table 5.8: Trends of Snack in the Global Durian Market (2019-2024)
  • Table 5.9: Forecast for Snack in the Global Durian Market (2025-2031)
  • Table 5.10: Trends of Others in the Global Durian Market (2019-2024)
  • Table 5.11: Forecast for Others in the Global Durian Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Durian Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Durian Market (2025-2031)
  • Table 7.1: Trends of the North American Durian Market (2019-2024)
  • Table 7.2: Forecast for the North American Durian Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Durian Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Durian Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Durian Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Durian Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Durian Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Durian Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Durian Market (2019-2031)
  • Table 8.1: Trends of the European Durian Market (2019-2024)
  • Table 8.2: Forecast for the European Durian Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Durian Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Durian Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Durian Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Durian Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Durian Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Durian Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Durian Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Durian Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Durian Market (2019-2031)
  • Table 9.1: Trends of the APAC Durian Market (2019-2024)
  • Table 9.2: Forecast for the APAC Durian Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Durian Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Durian Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Durian Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Durian Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Durian Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Durian Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Durian Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Durian Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Durian Market (2019-2031)
  • Table 10.1: Trends of the ROW Durian Market (2019-2024)
  • Table 10.2: Forecast for the ROW Durian Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Durian Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Durian Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Durian Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Durian Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Durian Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Durian Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Durian Market (2019-2031)
  • Table 11.1: Product Mapping of Durian Suppliers Based on Segments
  • Table 11.2: Operational Integration of Durian Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Durian Revenue
  • Table 12.1: New Product Launches by Major Durian Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Durian Market