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市場調查報告書
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1859032

公共關係工具市場報告：至2031年的趨勢、預測與競爭分析

Public Relation Tool Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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全球公共關係工具市場前景廣闊，在銀行、金融服務和保險（BFSI）、零售和消費品、政府、醫療保健、IT 和通訊以及媒體和娛樂等行業均蘊藏著巨大的發展機會。預計在2025年至2031年間，全球公共關係工具（PR 工具）市場將以 10.1%的年複合成長率（CAGR）成長。推動該市場成長的關鍵因素包括：對品牌曝光工具日益成長的需求、對線上聲譽管理的日益重視以及社交媒體平台影響力的不斷擴大。

  • Lucintel 預測，在預測期內，社群媒體監控和管理解決方案類型將實現最高的成長。
  • 依最終用途分類，醫療保健預計將經歷最高的成長。
  • 從區域來看，預計亞太地區在預測期內將達到最高成長。

公共關係工具市場的新趨勢

公共關係工具市場正經歷著深刻的變革時期，這主要受到數位媒體的蓬勃發展、資料爆炸式成長以及傳播策略不斷演變的影響。這些新興趨勢催生更智慧、整合和主動的公共關係解決方案，使從業者能夠駕馭複雜的媒體環境並展現實際價值。

  • 人工智慧和機器學習輔助預測性公共關係：人工智慧和機器學習的整合實現了預測性公共關係，相關工具能夠分析歷史資料和即時資料，預測聲譽風險，識別新興趨勢，並最佳化推廣策略。這使得公共關係從被動應對轉變為主動出擊，能夠為品牌預見問題和機會。
  • 統一通訊平台：目前，整合平台正日益興起，這些平台將各種公共關係功能（包括媒體監測、內容傳送、客戶關係管理和分析）整合到一個單一的生態系統中，簡化工作流程、增強協作，並提供對贏得媒體、自有媒體和付費媒體的通訊活動的統一視圖。
  • 高階網紅行銷分析：隨著網紅行銷的日趨成熟，公共關係工具也提供更精細的分析功能，用於辨識、評估和衡量網紅的影響力。這些功能包括受眾群體特徵、互動率、品牌情感、投資報酬率追蹤等，實現更具策略性和有效性的網紅合作。
  • 即時危機管理和情緒分析：全天候新聞和社群媒體需要即時危機管理能力。新型工具可提供負面提及的即時警報、跨平台的高級情緒分析以及快速回應編配功能，在關鍵時刻保護品牌聲譽。
  • 注重效果衡量和投資報酬率：公共關係工具越來越注重可靠的效果衡量和投資報酬率歸因。除了傳統指標之外，一些新功能湧現，這些功能能夠提供關於業務影響的洞察，例如與公共關係宣傳活動直接相關的網站流量、潛在客戶開發，展現公共關係工作的實際價值。

這些新興趨勢從根本上重塑公共關係工具市場，推動開發更智慧、更整合、更資料主導的解決方案，使公共負責人能夠增強策略決策能力、最佳化宣傳活動效果，並證明其傳播工作的實際商業價值。

公共關係工具市場的最新趨勢

公共關係工具市場不斷創新，以滿足現代傳播和聲譽管理不斷變化的需求。近期趨勢表明，人們越來越注重利用科技來提高效率、提供更深入的洞察，並進行更有針對性和更有效的公共關係宣傳活動。

  • 人工智慧驅動的內容最佳化和生成：一項關鍵發展是人工智慧在內容最佳化方面的應用，包括標題分析、語氣調整以及新聞稿和社交媒體貼文的初稿撰寫，這將加快內容創作速度，確保一致性，並提高公共關係負責人訊息的有效性。
  • 媒體推廣中的高度個人化：現代工具透過複雜的記者資料庫和人工智慧主導，了解記者的報道領域、推廣報道和偏好的溝通方式，實現高度個人化的媒體宣傳，使宣傳更具相關性，提高記者參與度，並增加報道的可能性。
  • 增強社交聆聽和趨勢追蹤：除了關鍵字之外，還開發了更複雜的社交聆聽工具，以識別新興趨勢、分析細微的情感以及即時識別有影響力的對話，使公共關係團隊能夠快速對公眾輿論做出反應，並將相關的敘述納入其策略中。
  • 行銷自動化和 CRM 整合：公共關係工具正日益與更廣泛的行銷自動化平台和 CRM 系統無縫整合，提供客戶和相關人員互動的統一視圖，實現一致的傳播策略，並改善潛在客戶培養和關係管理。
  • 視覺、多媒體和內容分析：最近的進展主要集中在提供視覺和多媒體內容分析功能，包括影像識別、影片轉錄和豐富的媒體互動指標，幫助公共關係負責人了解各種內容格式的影響並最佳化其視覺敘事策略。

近期趨勢對公共關係工具市場產生了重大影響，提供了更智慧、更整合、更豐富的資料解決方案，使公共負責人能夠最佳化內容、個人化推廣、即時應對趨勢，並展示其傳播工作的實際影響。

目錄

第1章 執行摘要

第2章 市場概覽

  • 背景和分類
  • 供應鏈

第3章 市場趨勢與預測分析

  • 產業促進因素與挑戰
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章 全球公共關係工具市場（依解決方案類型）

  • 概述
  • 吸引力分析：依解決方案類型
  • 出版工具：趨勢與預測（2019-2031）
  • 社群媒體監控與管理：趨勢與預測（2019-2031）
  • 內容創作與散佈：趨勢與預測（2019-2031）
  • 資料總結：趨勢與預測（2019-2031年）
  • 監測：趨勢與預測（2019-2031年）
  • 分析：趨勢與預測（2019-2031）

第5章 全球公共關係工具市場（依應用領域）

  • 概述
  • 吸引力分析：依應用
  • 網路媒體：趨勢與預測（2019-2031）
  • 內容行銷：趨勢與預測（2019-2031）

第6章 全球公共關係工具市場（依最終用途）

  • 概述
  • 吸引力分析：依最終用途分類
  • 銀行、金融服務與保險（BFSI）：趨勢與預測（2019-2031年）
  • 零售與消費品：趨勢與預測（2019-2031）
  • 政府：趨勢與預測（2019-2031）
  • 醫療保健：趨勢與預測（2019-2031）
  • IT與通訊：趨勢與預測（2019-2031）
  • 媒體與娛樂：趨勢與預測（2019-2031）
  • 其他：趨勢與預測（2019-2031年）

第7章 區域分析

  • 概述
  • 全球公共關係工具市場（依地區）

第8章 北美公共關係工具市場

  • 概述
  • 北美公共關係工具市場（依解決方案類型）
  • 北美公共關係工具市場（依應用）
  • 美國公共關係工具市場
  • 墨西哥公共關係工具市場
  • 加拿大公共關係工具市場

第9章 歐洲公共關係工具市場

  • 概述
  • 歐洲公共關係工具市場（依解決方案類型）
  • 歐洲公共關係工具市場（依應用）
  • 德國公共關係工具市場
  • 法國公共關係工具市場
  • 西班牙公共關係工具市場
  • 義大利公共關係工具市場
  • 英國公共關係工具市場

第10章 亞太地區公共關係工具市場

  • 概述
  • 亞太地區公共關係工具市場（依解決方案類型）
  • 亞太地區公共關係工具市場（依應用）
  • 日本公共關係工具市場
  • 印度公共關係工具市場
  • 中國公共關係工具市場
  • 韓國公共關係工具市場
  • 印尼公共關係工具市場

第11章 世界其他地區（ROW）公共關係工具市場

  • 概述
  • ROW 公共關係工具市場（依解決方案類型）
  • ROW公共關係工具市場（依應用）
  • 中東公共關係工具市場
  • 南美洲公共關係工具市場
  • 非洲公共關係工具市場

第12章 競爭分析

  • 產品系列分析
  • 運作整合
  • 波特五力分析
    • 競爭敵對
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市場佔有率分析

第13章 機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 成長機會：依解決方案類型
    • 成長機會：依應用
    • 成長機會：依最終用途
  • 全球公共關係工具市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 企業合併、協議、合作關係和合資企業

第14章 價值鏈中主要企業的概況

  • 競爭分析
  • Onalytica
  • Agility PR Solutions
  • Meltwater
  • Isentia
  • Prezly
  • Onclusive
  • Outbrain
  • Cision
  • iPR Software
  • Business Wire

第15章 附錄

  • 圖表清單
  • 表格列表
  • 分析方法
  • 免責聲明
  • 版權
  • 簡稱和技術單位
  • 關於 Lucintel
  • 詢問

The future of the global public relation tool market looks promising with opportunities in the BFSI, retail & consumer good, government, healthcare, IT & telecom, and media & entertainment markets. The global public relation tool market is expected to grow with a CAGR of 10.1% from 2025 to 2031. The major drivers for this market are the increasing demand for brand visibility tools, the rising focus on online reputation management, and the growing influence of social media platforms.

  • Lucintel forecasts that, within the solution type category, social media monitoring & management is expected to witness the highest growth over the forecast period.
  • Within the end use category, healthcare is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Public Relation Tool Market

The public relation tool market is undergoing a significant transformation, shaped by the pervasive influence of digital media, the explosion of data, and the continuous evolution of communication strategies. These emerging trends are creating more intelligent, integrated, and proactive PR solutions, enabling practitioners to navigate complex media environments and demonstrate tangible value.

  • AI and Machine Learning for Predictive PR: The integration of AI and machine learning is enabling predictive PR, allowing tools to analyze historical and real-time data to forecast reputational risks, identify emerging trends, and optimize outreach strategies. This shifts PR from reactive to proactive, anticipating issues and opportunities for brands.
  • Integrated Communications Platforms: There's a strong move towards integrated platforms that consolidate various PR functions-media monitoring, content distribution, CRM, and analytics-into a single ecosystem. This streamlines workflows, enhances collaboration, and provides a unified view of communication efforts across earned, owned, and paid media.
  • Advanced Influencer Marketing Analytics: As influencer marketing matures, PR tools are offering more sophisticated analytics to identify, vet, and measure the impact of influencers. This includes audience demographics, engagement rates, brand sentiment, and ROI tracking, ensuring more strategic and effective influencer collaborations.
  • Real-time Crisis Management and Sentiment Analysis: The 24/7 news cycle and social media necessitate real-time capabilities for crisis management. Emerging tools provide instant alerts for negative mentions, advanced sentiment analysis across various platforms, and rapid response orchestration features to protect brand reputation in critical moments.
  • Emphasis on Measurement and ROI: PR tools are increasingly focusing on robust measurement and ROI attribution. Beyond traditional metrics, new functionalities offer insights into business impact, such as website traffic, lead generation, and sales conversions directly linked to PR campaigns, demonstrating the tangible value of PR efforts.

These emerging trends are fundamentally reshaping the public relation tool market by driving the development of more intelligent, integrated, and data-driven solutions. They are empowering PR professionals to enhance strategic decision-making, optimize campaign performance, and prove the tangible business value of their communication efforts.

Recent Developments in the Public Relation Tool Market

The public relation tool market is continuously innovating to meet the evolving demands of modern communication and reputation management. Recent developments reflect a strong emphasis on leveraging technology to enhance efficiency, provide deeper insights, and enable more targeted and effective PR campaigns.

  • AI-driven content optimization and generation: A key development is the emergence of AI-powered features for content optimization, including headline analysis, tone adjustment, and even initial draft generation for press releases and social media posts. This accelerates content creation, ensures consistency, and enhances message effectiveness for PR professionals.
  • Hyper-personalization in media outreach: Recent tools are enabling highly personalized media outreach through advanced journalist databases and AI-driven insights into reporter beats, past coverage, and preferred communication styles. This increases the relevance of pitches, improves journalist engagement, and enhances the likelihood of media coverage.
  • Enhanced social listening and trend identification: Developments include more sophisticated social listening tools that go beyond keywords to identify emerging trends, analyze nuanced sentiment, and pinpoint influential conversations in real-time. This allows PR teams to quickly react to public discourse and integrate relevant narratives into their strategies.
  • Integration with marketing automation and CRM: There's a growing trend of PR tools integrating seamlessly with broader marketing automation platforms and CRM systems. This creates a unified view of customer and stakeholder interactions, enabling cohesive communication strategies and improving lead nurturing and relationship management.
  • Visual and multimedia content analytics: Recent advancements focus on providing analytics for visual and multimedia content, including image recognition, video transcription, and engagement metrics for rich media. This helps PR professionals understand the impact of diverse content formats and optimize their visual storytelling strategies.

These recent developments are significantly impacting the public relation tool market by delivering more intelligent, integrated, and data-rich solutions. They are empowering PR professionals to optimize content, personalize outreach, respond to trends in real-time, and demonstrate the tangible impact of their communication efforts.

Strategic Growth Opportunities in the Public Relation Tool Market

Strategic growth opportunities in the public relation tool market are expanding rapidly, driven by the diverse needs of various industries and the increasing complexity of modern communication. These opportunities arise from tailoring specialized software solutions to address specific communication challenges and enhance reputation management across different applications.

  • Crisis Communication and Reputation Management: The increasing volatility of the news cycle and the rapid spread of information on social media present significant growth opportunities for crisis communication tools. Software offering real-time monitoring, rapid response templates, and pre-emptive risk assessment helps organizations navigate reputational threats effectively.
  • Influencer Marketing and Engagement: With the rise of influencer marketing as a core PR strategy, there's high growth potential in tools that facilitate influencer discovery, relationship management, campaign tracking, and ROI measurement. These platforms enable brands to build authentic connections and amplify their message through trusted voices.
  • Media Relations and Outreach Automation: Opportunities abound in tools that streamline traditional media relations, including automated press release distribution, AI-powered media list building, and personalized pitch tracking. This enhances efficiency for PR agencies and in-house teams, ensuring broader reach and improved journalist engagement.
  • Employee Advocacy and Internal Communications: As corporate reputation increasingly depends on internal stakeholders, growth opportunities exist in tools that facilitate employee advocacy programs and enhance internal communications. These platforms empower employees to become brand ambassadors and ensure consistent messaging within the organization.
  • ESG Reporting and Communication: With growing scrutiny on corporate responsibility, tools that support ESG reporting and communication are emerging as a key growth area. This includes software to track sustainability initiatives, manage stakeholder communications around ESG efforts, and monitor public perception of corporate ethics.

These strategic growth opportunities are significantly impacting the public relation tool market by driving specialized product development across diverse communication needs. They underscore the software's crucial role in empowering organizations to effectively manage their reputation, engage stakeholders, and drive business objectives in a complex media landscape.

Public Relation Tool Market Driver and Challenges

The public relation tool market is influenced by a dynamic interplay of various technological advancements, economic pressures, and regulatory considerations. Understanding these key drivers and inherent challenges is essential for market players to strategize effectively, seize growth prospects, and mitigate potential risks for sustained market development.

The factors responsible for driving the public relation tool market include:

1. Digital Transformation and Social Media Dominance: The widespread digital transformation across industries and the pervasive use of social media platforms are primary drivers. Organizations need sophisticated tools to monitor online conversations, manage brand reputation, and engage with audiences in real-time across numerous digital channels.

2. Increasing Demand for Data-Driven Insights: There's a growing imperative for PR professionals to demonstrate measurable ROI and make data-driven decisions. This fuels the demand for tools offering advanced analytics, sentiment analysis, media monitoring, and reporting capabilities to quantify campaign effectiveness and inform strategy.

3. Rise of Influencer Marketing: The burgeoning influence of social media personalities and content creators necessitates specialized tools for influencer identification, vetting, relationship management, and campaign performance tracking. This driver is reshaping how brands connect with niche audiences and amplify their messages.

4. Need for Real-Time Crisis Management: In today's 24/7 news cycle, information spreads instantly, making real-time crisis management capabilities critical. PR tools that offer immediate alerts, rapid sentiment analysis, and coordinated response functionalities are in high demand to protect brand reputation during unforeseen events.

5. Focus on Integrated Communications: Organizations are moving towards integrated communication strategies that unify PR with marketing, advertising, and internal communications. This drives demand for PR tools that offer seamless integration with broader marketing technology stacks and CRM systems for a holistic approach to brand messaging.

Challenges in the public relation tool market are:

1. Data Overload and Interpretation Complexity: The sheer volume of data generated across various media channels can be overwhelming. A significant challenge lies in effectively filtering, analyzing, and interpreting this vast amount of information to derive actionable insights, requiring sophisticated algorithms and skilled PR professionals.

2. Ensuring Data Privacy and Security: Handling sensitive corporate and public data within PR tools raises considerable privacy and security concerns. Compliance with evolving data protection regulations (e.g., GDPR, CCPA) and safeguarding against cyber threats are ongoing challenges that require robust security measures and legal adherence.

3. Integration with Disparate Systems: Many organizations use a variety of disconnected tools for different communication functions. Integrating new PR software with existing legacy systems, CRMs, and marketing automation platforms can be complex, time-consuming, and may lead to data silos or operational inefficiencies.

The public relation tool market is strongly propelled by digital transformation, the demand for data-driven insights, and the rise of influencer marketing and crisis management. However, it also faces significant challenges including managing data overload, ensuring robust data privacy, and the complexities of integrating with existing, often disparate, organizational systems.

List of Public Relation Tool Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies public relation tool companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the public relation tool companies profiled in this report include-

  • Onalytica
  • Agility PR Solutions
  • Meltwater
  • Isentia
  • Prezly
  • Onclusive
  • Outbrain
  • Cision
  • iPR Software
  • Business Wire

Public Relation Tool Market by Segment

The study includes a forecast for the global public relation tool market by solution type, application, end use, and region.

Public Relation Tool Market by Solution Type [Value from 2019 to 2031]:

  • Publishing Tools
  • Social Media Monitoring & Management
  • Content Creation & Distribution
  • Data Aggregation
  • Monitoring
  • Analysis

Public Relation Tool Market by Application [Value from 2019 to 2031]:

  • Online Media
  • Content Marketing

Public Relation Tool Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Public Relation Tool Market

Recent developments in the public relation tool market are profoundly influenced by the accelerating digital transformation and the increasing need for organizations to manage their online presence and stakeholder relationships. This market is rapidly expanding, driven by advancements in artificial intelligence (AI), data analytics, and social media integration, all aimed at enhancing communication strategies, monitoring brand perception, and measuring campaign effectiveness in an ever-evolving media landscape.

  • United States: The U.S. market is a leader in adopting advanced PR tools, particularly those leveraging AI for media monitoring, sentiment analysis, and influencer identification. There's a strong emphasis on comprehensive platforms that integrate earned, owned, and paid media insights, driven by a highly competitive PR agency landscape and significant investment in MarTech.
  • China: China's PR tool market is rapidly expanding, with a focus on tools that navigate its unique social media ecosystem. Local developers are innovating in real-time sentiment analysis, influencer marketing platforms tailored to Chinese demographics, and robust crisis management tools for a fast-paced digital environment.
  • Germany: Germany's market prioritizes secure and compliant PR tools, driven by stringent data privacy regulations like GDPR. Developments focus on reliable media monitoring, precise stakeholder mapping, and efficient content distribution platforms that ensure transparency and adhere to high ethical standards in a mature and privacy-conscious market.
  • India: India's PR tool market is experiencing significant growth, fueled by digital transformation and increased corporate investment in reputation management. There's a demand for affordable, scalable solutions that offer comprehensive media monitoring across diverse regional media, influencer marketing capabilities, and robust reporting tools for a rapidly digitizing landscape.
  • Japan: Japan's market emphasizes sophisticated and culturally nuanced PR tools, with a focus on managing relationships with traditional media while integrating digital and social media monitoring. Recent developments include tools for precise media targeting, detailed coverage analysis, and localized content distribution to navigate its unique and highly discerning media landscape.

Features of the Global Public Relation Tool Market

  • Market Size Estimates: Public relation tool market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Public relation tool market size by solution type, application, end use, and region in terms of value ($B).
  • Regional Analysis: Public relation tool market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different solution types, applications, end uses, and regions for the public relation tool market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the public relation tool market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the public relation tool market by solution type (publishing tools, social media monitoring & management, content creation & distribution, data aggregation, monitoring, and analysis), application (online media and content marketing), end use (BFSI, retail & consumer goods, government, healthcare, IT & telecom, media & entertainment, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Public Relation Tool Market by Solution Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Solution Type
  • 4.3 Publishing Tools: Trends and Forecast (2019-2031)
  • 4.4 Social Media Monitoring & Management: Trends and Forecast (2019-2031)
  • 4.5 Content Creation & Distribution: Trends and Forecast (2019-2031)
  • 4.6 Data Aggregation: Trends and Forecast (2019-2031)
  • 4.7 Monitoring: Trends and Forecast (2019-2031)
  • 4.8 Analysis: Trends and Forecast (2019-2031)

5. Global Public Relation Tool Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Online Media: Trends and Forecast (2019-2031)
  • 5.4 Content Marketing: Trends and Forecast (2019-2031)

6. Global Public Relation Tool Market by End Use

  • 6.1 Overview
  • 6.2 Attractiveness Analysis by End Use
  • 6.3 BFSI: Trends and Forecast (2019-2031)
  • 6.4 Retail & Consumer Goods: Trends and Forecast (2019-2031)
  • 6.5 Government: Trends and Forecast (2019-2031)
  • 6.6 Healthcare: Trends and Forecast (2019-2031)
  • 6.7 IT & Telecom: Trends and Forecast (2019-2031)
  • 6.8 Media & Entertainment: Trends and Forecast (2019-2031)
  • 6.9 Others: Trends and Forecast (2019-2031)

7. Regional Analysis

  • 7.1 Overview
  • 7.2 Global Public Relation Tool Market by Region

8. North American Public Relation Tool Market

  • 8.1 Overview
  • 8.2 North American Public Relation Tool Market by Solution Type
  • 8.3 North American Public Relation Tool Market by Application
  • 8.4 United States Public Relation Tool Market
  • 8.5 Mexican Public Relation Tool Market
  • 8.6 Canadian Public Relation Tool Market

9. European Public Relation Tool Market

  • 9.1 Overview
  • 9.2 European Public Relation Tool Market by Solution Type
  • 9.3 European Public Relation Tool Market by Application
  • 9.4 German Public Relation Tool Market
  • 9.5 French Public Relation Tool Market
  • 9.6 Spanish Public Relation Tool Market
  • 9.7 Italian Public Relation Tool Market
  • 9.8 United Kingdom Public Relation Tool Market

10. APAC Public Relation Tool Market

  • 10.1 Overview
  • 10.2 APAC Public Relation Tool Market by Solution Type
  • 10.3 APAC Public Relation Tool Market by Application
  • 10.4 Japanese Public Relation Tool Market
  • 10.5 Indian Public Relation Tool Market
  • 10.6 Chinese Public Relation Tool Market
  • 10.7 South Korean Public Relation Tool Market
  • 10.8 Indonesian Public Relation Tool Market

11. ROW Public Relation Tool Market

  • 11.1 Overview
  • 11.2 ROW Public Relation Tool Market by Solution Type
  • 11.3 ROW Public Relation Tool Market by Application
  • 11.4 Middle Eastern Public Relation Tool Market
  • 11.5 South American Public Relation Tool Market
  • 11.6 African Public Relation Tool Market

12. Competitor Analysis

  • 12.1 Product Portfolio Analysis
  • 12.2 Operational Integration
  • 12.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 12.4 Market Share Analysis

13. Opportunities & Strategic Analysis

  • 13.1 Value Chain Analysis
  • 13.2 Growth Opportunity Analysis
    • 13.2.1 Growth Opportunities by Solution Type
    • 13.2.2 Growth Opportunities by Application
    • 13.2.3 Growth Opportunities by End Use
  • 13.3 Emerging Trends in the Global Public Relation Tool Market
  • 13.4 Strategic Analysis
    • 13.4.1 New Product Development
    • 13.4.2 Certification and Licensing
    • 13.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

14. Company Profiles of the Leading Players Across the Value Chain

  • 14.1 Competitive Analysis
  • 14.2 Onalytica
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.3 Agility PR Solutions
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.4 Meltwater
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.5 Isentia
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.6 Prezly
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.7 Onclusive
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.8 Outbrain
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.9 Cision
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.10 iPR Software
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.11 Business Wire
    • Company Overview
    • Public Relation Tool Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

15. Appendix

  • 15.1 List of Figures
  • 15.2 List of Tables
  • 15.3 Research Methodology
  • 15.4 Disclaimer
  • 15.5 Copyright
  • 15.6 Abbreviations and Technical Units
  • 15.7 About Us
  • 15.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Public Relation Tool Market
  • Figure 2.1: Usage of Public Relation Tool Market
  • Figure 2.2: Classification of the Global Public Relation Tool Market
  • Figure 2.3: Supply Chain of the Global Public Relation Tool Market
  • Figure 3.1: Driver and Challenges of the Public Relation Tool Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Public Relation Tool Market by Solution Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Public Relation Tool Market ($B) by Solution Type
  • Figure 4.3: Forecast for the Global Public Relation Tool Market ($B) by Solution Type
  • Figure 4.4: Trends and Forecast for Publishing Tools in the Global Public Relation Tool Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Social Media Monitoring & Management in the Global Public Relation Tool Market (2019-2031)
  • Figure 4.6: Trends and Forecast for Content Creation & Distribution in the Global Public Relation Tool Market (2019-2031)
  • Figure 4.7: Trends and Forecast for Data Aggregation in the Global Public Relation Tool Market (2019-2031)
  • Figure 4.8: Trends and Forecast for Monitoring in the Global Public Relation Tool Market (2019-2031)
  • Figure 4.9: Trends and Forecast for Analysis in the Global Public Relation Tool Market (2019-2031)
  • Figure 5.1: Global Public Relation Tool Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Public Relation Tool Market ($B) by Application
  • Figure 5.3: Forecast for the Global Public Relation Tool Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Online Media in the Global Public Relation Tool Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Content Marketing in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.1: Global Public Relation Tool Market by End Use in 2019, 2024, and 2031
  • Figure 6.2: Trends of the Global Public Relation Tool Market ($B) by End Use
  • Figure 6.3: Forecast for the Global Public Relation Tool Market ($B) by End Use
  • Figure 6.4: Trends and Forecast for BFSI in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.5: Trends and Forecast for Retail & Consumer Goods in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.6: Trends and Forecast for Government in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.7: Trends and Forecast for Healthcare in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.8: Trends and Forecast for IT & Telecom in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.9: Trends and Forecast for Media & Entertainment in the Global Public Relation Tool Market (2019-2031)
  • Figure 6.10: Trends and Forecast for Others in the Global Public Relation Tool Market (2019-2031)
  • Figure 7.1: Trends of the Global Public Relation Tool Market ($B) by Region (2019-2024)
  • Figure 7.2: Forecast for the Global Public Relation Tool Market ($B) by Region (2025-2031)
  • Figure 8.1: North American Public Relation Tool Market by Solution Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the North American Public Relation Tool Market ($B) by Solution Type (2019-2024)
  • Figure 8.3: Forecast for the North American Public Relation Tool Market ($B) by Solution Type (2025-2031)
  • Figure 8.4: North American Public Relation Tool Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the North American Public Relation Tool Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the North American Public Relation Tool Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the United States Public Relation Tool Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the Mexican Public Relation Tool Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Canadian Public Relation Tool Market ($B) (2019-2031)
  • Figure 9.1: European Public Relation Tool Market by Solution Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the European Public Relation Tool Market ($B) by Solution Type (2019-2024)
  • Figure 9.3: Forecast for the European Public Relation Tool Market ($B) by Solution Type (2025-2031)
  • Figure 9.4: European Public Relation Tool Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the European Public Relation Tool Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the European Public Relation Tool Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the German Public Relation Tool Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the French Public Relation Tool Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Spanish Public Relation Tool Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the Italian Public Relation Tool Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the United Kingdom Public Relation Tool Market ($B) (2019-2031)
  • Figure 10.1: APAC Public Relation Tool Market by Solution Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the APAC Public Relation Tool Market ($B) by Solution Type (2019-2024)
  • Figure 10.3: Forecast for the APAC Public Relation Tool Market ($B) by Solution Type (2025-2031)
  • Figure 10.4: APAC Public Relation Tool Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the APAC Public Relation Tool Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the APAC Public Relation Tool Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Japanese Public Relation Tool Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the Indian Public Relation Tool Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the Chinese Public Relation Tool Market ($B) (2019-2031)
  • Figure 10.10: Trends and Forecast for the South Korean Public Relation Tool Market ($B) (2019-2031)
  • Figure 10.11: Trends and Forecast for the Indonesian Public Relation Tool Market ($B) (2019-2031)
  • Figure 11.1: ROW Public Relation Tool Market by Solution Type in 2019, 2024, and 2031
  • Figure 11.2: Trends of the ROW Public Relation Tool Market ($B) by Solution Type (2019-2024)
  • Figure 11.3: Forecast for the ROW Public Relation Tool Market ($B) by Solution Type (2025-2031)
  • Figure 11.4: ROW Public Relation Tool Market by Application in 2019, 2024, and 2031
  • Figure 11.5: Trends of the ROW Public Relation Tool Market ($B) by Application (2019-2024)
  • Figure 11.6: Forecast for the ROW Public Relation Tool Market ($B) by Application (2025-2031)
  • Figure 11.7: Trends and Forecast for the Middle Eastern Public Relation Tool Market ($B) (2019-2031)
  • Figure 11.8: Trends and Forecast for the South American Public Relation Tool Market ($B) (2019-2031)
  • Figure 11.9: Trends and Forecast for the African Public Relation Tool Market ($B) (2019-2031)
  • Figure 12.1: Porter's Five Forces Analysis of the Global Public Relation Tool Market
  • Figure 12.2: Market Share (%) of Top Players in the Global Public Relation Tool Market (2024)
  • Figure 13.1: Growth Opportunities for the Global Public Relation Tool Market by Solution Type
  • Figure 13.2: Growth Opportunities for the Global Public Relation Tool Market by Application
  • Figure 13.3: Growth Opportunities for the Global Public Relation Tool Market by End Use
  • Figure 13.4: Growth Opportunities for the Global Public Relation Tool Market by Region
  • Figure 13.5: Emerging Trends in the Global Public Relation Tool Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Public Relation Tool Market by Solution Type, Application, and End Use
  • Table 1.2: Attractiveness Analysis for the Public Relation Tool Market by Region
  • Table 1.3: Global Public Relation Tool Market Parameters and Attributes
  • Table 3.1: Trends of the Global Public Relation Tool Market (2019-2024)
  • Table 3.2: Forecast for the Global Public Relation Tool Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Public Relation Tool Market by Solution Type
  • Table 4.2: Market Size and CAGR of Various Solution Type in the Global Public Relation Tool Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Solution Type in the Global Public Relation Tool Market (2025-2031)
  • Table 4.4: Trends of Publishing Tools in the Global Public Relation Tool Market (2019-2024)
  • Table 4.5: Forecast for Publishing Tools in the Global Public Relation Tool Market (2025-2031)
  • Table 4.6: Trends of Social Media Monitoring & Management in the Global Public Relation Tool Market (2019-2024)
  • Table 4.7: Forecast for Social Media Monitoring & Management in the Global Public Relation Tool Market (2025-2031)
  • Table 4.8: Trends of Content Creation & Distribution in the Global Public Relation Tool Market (2019-2024)
  • Table 4.9: Forecast for Content Creation & Distribution in the Global Public Relation Tool Market (2025-2031)
  • Table 4.10: Trends of Data Aggregation in the Global Public Relation Tool Market (2019-2024)
  • Table 4.11: Forecast for Data Aggregation in the Global Public Relation Tool Market (2025-2031)
  • Table 4.12: Trends of Monitoring in the Global Public Relation Tool Market (2019-2024)
  • Table 4.13: Forecast for Monitoring in the Global Public Relation Tool Market (2025-2031)
  • Table 4.14: Trends of Analysis in the Global Public Relation Tool Market (2019-2024)
  • Table 4.15: Forecast for Analysis in the Global Public Relation Tool Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Public Relation Tool Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Public Relation Tool Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Public Relation Tool Market (2025-2031)
  • Table 5.4: Trends of Online Media in the Global Public Relation Tool Market (2019-2024)
  • Table 5.5: Forecast for Online Media in the Global Public Relation Tool Market (2025-2031)
  • Table 5.6: Trends of Content Marketing in the Global Public Relation Tool Market (2019-2024)
  • Table 5.7: Forecast for Content Marketing in the Global Public Relation Tool Market (2025-2031)
  • Table 6.1: Attractiveness Analysis for the Global Public Relation Tool Market by End Use
  • Table 6.2: Market Size and CAGR of Various End Use in the Global Public Relation Tool Market (2019-2024)
  • Table 6.3: Market Size and CAGR of Various End Use in the Global Public Relation Tool Market (2025-2031)
  • Table 6.4: Trends of BFSI in the Global Public Relation Tool Market (2019-2024)
  • Table 6.5: Forecast for BFSI in the Global Public Relation Tool Market (2025-2031)
  • Table 6.6: Trends of Retail & Consumer Goods in the Global Public Relation Tool Market (2019-2024)
  • Table 6.7: Forecast for Retail & Consumer Goods in the Global Public Relation Tool Market (2025-2031)
  • Table 6.8: Trends of Government in the Global Public Relation Tool Market (2019-2024)
  • Table 6.9: Forecast for Government in the Global Public Relation Tool Market (2025-2031)
  • Table 6.10: Trends of Healthcare in the Global Public Relation Tool Market (2019-2024)
  • Table 6.11: Forecast for Healthcare in the Global Public Relation Tool Market (2025-2031)
  • Table 6.12: Trends of IT & Telecom in the Global Public Relation Tool Market (2019-2024)
  • Table 6.13: Forecast for IT & Telecom in the Global Public Relation Tool Market (2025-2031)
  • Table 6.14: Trends of Media & Entertainment in the Global Public Relation Tool Market (2019-2024)
  • Table 6.15: Forecast for Media & Entertainment in the Global Public Relation Tool Market (2025-2031)
  • Table 6.16: Trends of Others in the Global Public Relation Tool Market (2019-2024)
  • Table 6.17: Forecast for Others in the Global Public Relation Tool Market (2025-2031)
  • Table 7.1: Market Size and CAGR of Various Regions in the Global Public Relation Tool Market (2019-2024)
  • Table 7.2: Market Size and CAGR of Various Regions in the Global Public Relation Tool Market (2025-2031)
  • Table 8.1: Trends of the North American Public Relation Tool Market (2019-2024)
  • Table 8.2: Forecast for the North American Public Relation Tool Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Solution Type in the North American Public Relation Tool Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Solution Type in the North American Public Relation Tool Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the North American Public Relation Tool Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the North American Public Relation Tool Market (2025-2031)
  • Table 8.7: Trends and Forecast for the United States Public Relation Tool Market (2019-2031)
  • Table 8.8: Trends and Forecast for the Mexican Public Relation Tool Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Canadian Public Relation Tool Market (2019-2031)
  • Table 9.1: Trends of the European Public Relation Tool Market (2019-2024)
  • Table 9.2: Forecast for the European Public Relation Tool Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Solution Type in the European Public Relation Tool Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Solution Type in the European Public Relation Tool Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the European Public Relation Tool Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the European Public Relation Tool Market (2025-2031)
  • Table 9.7: Trends and Forecast for the German Public Relation Tool Market (2019-2031)
  • Table 9.8: Trends and Forecast for the French Public Relation Tool Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Spanish Public Relation Tool Market (2019-2031)
  • Table 9.10: Trends and Forecast for the Italian Public Relation Tool Market (2019-2031)
  • Table 9.11: Trends and Forecast for the United Kingdom Public Relation Tool Market (2019-2031)
  • Table 10.1: Trends of the APAC Public Relation Tool Market (2019-2024)
  • Table 10.2: Forecast for the APAC Public Relation Tool Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Solution Type in the APAC Public Relation Tool Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Solution Type in the APAC Public Relation Tool Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the APAC Public Relation Tool Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the APAC Public Relation Tool Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Japanese Public Relation Tool Market (2019-2031)
  • Table 10.8: Trends and Forecast for the Indian Public Relation Tool Market (2019-2031)
  • Table 10.9: Trends and Forecast for the Chinese Public Relation Tool Market (2019-2031)
  • Table 10.10: Trends and Forecast for the South Korean Public Relation Tool Market (2019-2031)
  • Table 10.11: Trends and Forecast for the Indonesian Public Relation Tool Market (2019-2031)
  • Table 11.1: Trends of the ROW Public Relation Tool Market (2019-2024)
  • Table 11.2: Forecast for the ROW Public Relation Tool Market (2025-2031)
  • Table 11.3: Market Size and CAGR of Various Solution Type in the ROW Public Relation Tool Market (2019-2024)
  • Table 11.4: Market Size and CAGR of Various Solution Type in the ROW Public Relation Tool Market (2025-2031)
  • Table 11.5: Market Size and CAGR of Various Application in the ROW Public Relation Tool Market (2019-2024)
  • Table 11.6: Market Size and CAGR of Various Application in the ROW Public Relation Tool Market (2025-2031)
  • Table 11.7: Trends and Forecast for the Middle Eastern Public Relation Tool Market (2019-2031)
  • Table 11.8: Trends and Forecast for the South American Public Relation Tool Market (2019-2031)
  • Table 11.9: Trends and Forecast for the African Public Relation Tool Market (2019-2031)
  • Table 12.1: Product Mapping of Public Relation Tool Suppliers Based on Segments
  • Table 12.2: Operational Integration of Public Relation Tool Manufacturers
  • Table 12.3: Rankings of Suppliers Based on Public Relation Tool Revenue
  • Table 13.1: New Product Launches by Major Public Relation Tool Producers (2019-2024)
  • Table 13.2: Certification Acquired by Major Competitor in the Global Public Relation Tool Market