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磁記錄目標市場報告：2031 年趨勢、預測與競爭分析

Magnetic Recording Target Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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全球磁記錄目標市場前景光明，預計在工業自動化、醫療保健、娛樂、交通運輸以及測試與測量市場中將蘊藏巨大機會。預計2025年至2031年期間，全球磁記錄目標市場的複合年成長率將達到6.1%。該市場的主要推動力是對資料儲存和雲端運算日益成長的需求以及儲存技術的進步。

  • 據Lucintel稱，由於鉻靶材廣泛應用於裝飾塗層和硬塗層，預計在預測期內將出現最高成長。
  • 從應用角度來看，由於全球向自動化和工業 4.0 的轉變，工業自動化預計將實現最高成長。
  • 依地區分類，預計亞太地區將在預測期內實現最高成長。

磁記錄目標市場的新趨勢

全球磁記錄目標市場正在經歷幾大再形成產業的新興趨勢。這些趨勢包括技術進步、消費行為的變化以及不斷發展的市場動態。以下是將對市場產生重大影響的五個關鍵趨勢：

  • 轉型為高密度儲存解決方案：隨著資料產生和消費的持續成長，對高密度儲存解決方案的需求也日益成長。磁記錄目標正在不斷發展，以適應更高的儲存容量，從而能夠以更小、更有效率的格式儲存更多資料。這一趨勢的推動力源於材料科學的進步以及對更快、更可靠的資料儲存設備的需求，尤其是在資料中心和雲端基礎服務領域。向更高密度的轉型也促進了人工智慧、物聯網和巨量資料應用的日益普及，進一步推動了這些領域的創新。
  • 採用先進的製造流程：磁記錄目標市場正受惠於製造技術的顯著進步。為了提高資料儲存設備所用磁性材料的品質和精度，越來越多的公司正在採用原子層沉積 (ALD) 和分子束外延 (MBE) 等先進技術。這些製程能夠提高目標製造效率，減少材料浪費，並提升儲存系統的整體性能。自動化和機器人技術在製造業中的日益普及也有助於降低成本並提高生產的擴充性。
  • 磁記錄與新興技術的融合：磁記錄目標與新興技術的日益整合是另一個重要趨勢。磁性材料正被廣泛應用於穿戴式裝置、自動駕駛汽車和人工智慧系統等各種領域。這些應用對資料儲存的日益依賴，推動了對更先進磁記錄目標的需求。這一趨勢在電子、汽車和醫療保健領域尤其明顯，這些領域的儲存解決方案必須滿足更高的效能和可靠性標準。
  • 對永續和環保材料的需求日益成長：環保議題正推動磁記錄靶材市場尋求更永續的材料。各公司正致力於利用再生材料和採用更環保的製造方法來生產環保靶材。這一趨勢與電子產業對永續性的廣泛推動相一致。隨著有關電子廢棄物和碳排放的法規日益嚴格，消費者需求和監管壓力預計將推動環保磁記錄材料市場的成長。
  • 地緣政治變化與供應鏈在地化：地緣政治緊張局勢和貿易不確定性正促使磁記錄目標市場中的企業實施供應鏈在地化。為了降低全球貿易中斷帶來的風險，企業更重視生產資源配置和區域供應網路的建置。這一趨勢在美國、中國和歐洲等關鍵市場尤其明顯，這些市場的企業正努力減少對特定地區關鍵原料和零件的依賴。因此，企業正在投資本地生產設施和夥伴關係關係，市場也日益區域化。

高密度儲存解決方案、先進製造流程、新技術整合、永續性以及地緣政治變化等新興趨勢正在推動全球磁記錄目標市場的創新。這些趨勢正在塑造資料儲存技術的未來，提高生產效率，並滿足消費者對更環保、更高效能解決方案的需求。這些趨勢也凸顯了在快速變化的全球市場中，適應性和韌性日益重要。

磁記錄目標市場的最新趨勢

全球磁記錄靶材市場近期呈現的技術進步、市場變化和製造程序創新等趨勢。這些發展趨勢的推動力在於對大容量資料儲存解決方案、先進材料以及提高生產效率的需求日益成長。以下是影響當前市場的五個關鍵發展趨勢：

  • 高密度儲存技術的進步：高密度儲存技術的最新進展正在改變磁力記錄目標市場。各大公司正致力於提高磁性材料的儲存容量，使硬碟和固態硬碟 (SSD) 等設備能夠以更小的外形規格容納更多資料。垂直磁記錄 (PMR) 和熱輔助磁記錄 (HAMR) 等新材料和製造技術正在被引入，以提高儲存密度和性能。這些發展滿足了資料中心、雲端儲存和消費性電子產品對更高儲存容量日益成長的需求。
  • 磁性材料成分的創新：磁性材料的研發正在推動更高效、更耐用的靶材的誕生。這些創新專注於提升材料的磁性特性，例如矯頑力和剩磁，以提升資料儲存容量和設備使用壽命。各公司也嘗試使用稀土元素和新型合金來最佳化磁性靶材，進而生產出更可靠、更具成本效益的產品。這些突破有助於滿足現代運算系統日益成長的儲存容量需求。
  • 永續製造實踐的興起：永續性正成為磁性記錄靶材製造的重點。製造商正在探索環保的生產方法，使用可再生能源來源，並採用回收技術以最大限度地減少廢棄物。這種向永續性的轉變是由消費者需求和日益嚴格的環境法規共同推動的。各公司正在投資綠色技術，以更環保的方式生產磁性記錄靶材，預計將成為未來幾年市場的主要競爭因素。
  • 合作與策略夥伴關係：製造商、技術開發商和研究機構之間的策略聯盟與夥伴關係在開發磁記錄目標市場方面發揮著至關重要的作用。這些夥伴關係旨在開發新材料、改進製造程序，並滿足日益成長的高效能資料儲存解決方案需求。企業也與資料儲存供應商和電子產品製造商合作，以確保其產品符合行業標準和客戶需求。
  • 供應鏈區域化：地緣政治緊張局勢和貿易不確定性正推動磁記錄目標市場轉向區域供應鏈。製造商正在增加對本地生產設施的投資，以減少對全球供應鏈的依賴，尤其是在關鍵原料方面。這一趨勢源自於提升供應鏈安全性和成本效益的願望。因此，區域性參與者正在興起，尤其是在北美和亞洲等製造業基礎設施快速擴張的市場。

更高密度儲存、磁性材料創新、永續實踐、策略聯盟和供應鏈本地化等最新趨勢正在重塑全球磁力記錄目標市場，反映出產業向更高效、耐用和環保的解決方案轉變，以滿足日益成長的大容量數據儲存需求和更具彈性的生產網路需求。

目錄

第1章摘要整理

第2章 市場概況

  • 背景和分類
  • 供應鏈

第3章：市場趨勢及預測分析

  • 宏觀經濟趨勢與預測
  • 產業推動力與課題
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章全球磁記錄目標市場（依類型）

  • 概述
  • 吸引力分析：依類型
  • 鉻目標：趨勢與預測（2019-2031）
  • 鎳目標：趨勢與預測（2019-2031）
  • 鈷目標：趨勢與預測（2019-2031）
  • 其他：趨勢與預測（2019-2031）

第5章全球磁記錄目標市場（依應用）

  • 概述
  • 吸引力分析：依用途
  • 工業自動化：2019-2031 年趨勢與預測
  • 醫療保健：趨勢與預測（2019-2031）
  • 娛樂：趨勢與預測（2019-2031）
  • 交通運輸：趨勢與預測（2019-2031）
  • 測試與測量：趨勢與預測（2019-2031）
  • 其他：趨勢與預測（2019-2031）

第6章 區域分析

  • 概述
  • 全球磁記錄目標市場（依地區）

第7章北美磁力記錄目標市場

  • 概述
  • 美國磁記錄目標市場
  • 墨西哥的磁記錄目標市場
  • 加拿大磁記錄目標市場

第8章歐洲磁記錄目標市場

  • 概述
  • 德國的磁記錄目標市場
  • 法國的磁記錄目標市場
  • 西班牙的磁記錄目標市場
  • 義大利的磁記錄目標市場
  • 英國磁記錄目標市場

第9章亞太磁記錄目標市場

  • 概述
  • 日本的磁記錄目標市場
  • 印度的磁記錄目標市場
  • 中國磁記錄目標市場
  • 韓國磁記錄目標市場
  • 印尼的磁記錄目標市場

第10章世界其他地區（ROW）磁記錄目標市場

  • 概述
  • 中東磁記錄目標市場
  • 南美洲磁記錄目標市場
  • 非洲磁記錄目標市場

第11章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析
    • 競爭對手之間的競爭
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市佔率分析

第12章：機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 依類型分類的成長機會
    • 成長機會：依應用
  • 全球磁記錄目標市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 企業合併（M&A）、協議、合作與合資

第13章 價值鏈主要企業概況

  • Competitive Analysis
  • Materion
  • JX Nippon Mining & Metals Corporation
  • Praxair
  • Plansee SE
  • Mitsui Mining & Smelting

第14章 附錄

  • 圖表列表
  • 表格列表
  • 分析方法
  • 免責聲明
  • 版權
  • 簡稱和技術單位
  • 關於 Lucintel
  • 詢問

The future of the global magnetic recording target market looks promising with opportunities in the industrial automation, medical, entertainment, transportation, and test & measurement markets. The global magnetic recording target market is expected to grow with a CAGR of 6.1% from 2025 to 2031. The major drivers for this market are the growing demand for data storage & cloud computing and the advancements in storage technology.

  • Lucintel forecasts that, within the type category, chromium target is expected to witness the highest growth over the forecast period due to wide application in coatings such as decorative and hard coatings.
  • Within the application category, industrial automation is expected to witness the highest growth due to global shift toward automation and industry 4.0.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Magnetic Recording Target Market

The global magnetic recording target market is witnessing several key emerging trends that are reshaping the industry. These trends include technological advancements, changes in consumer behavior, and evolving market dynamics. Below are five key trends that are having a significant impact on the market.

  • Shift Toward High-Density Storage Solutions: As data generation and consumption continue to rise, there is an increasing demand for high-density storage solutions. Magnetic recording targets are evolving to accommodate higher storage capacities, allowing for more data to be stored in smaller, more efficient formats. This trend is driven by advancements in materials science and the need for faster, more reliable data storage devices, especially for data centers and cloud-based services. The shift toward higher density also supports the growing adoption of AI, IoT, and big data applications, further driving innovation in this space.
  • Adoption of Advanced Manufacturing Processes: The magnetic recording target market is benefiting from significant advancements in manufacturing technologies. Companies are increasingly adopting advanced techniques like atomic layer deposition (ALD) and molecular beam epitaxy (MBE) to improve the quality and precision of magnetic materials used in data storage devices. These processes allow for the production of targets with higher efficiency, reducing material waste and improving the overall performance of storage systems. The increased use of automation and robotics in manufacturing is also helping to reduce costs and enhance the scalability of production.
  • Integration of Magnetic Recording in Emerging Technologies: The growing integration of magnetic recording targets in emerging technologies is another key trend. Magnetic materials are being used in a wide range of applications, including wearables, autonomous vehicles, and AI systems. The increasing reliance on data storage in these applications is driving demand for more advanced magnetic recording targets. This trend is particularly evident in the electronics, automotive, and healthcare sectors, where storage solutions must meet higher performance and reliability standards.
  • Rising Demand for Sustainable and Eco-Friendly Materials: Environmental concerns are prompting the magnetic recording target market to explore more sustainable materials. Companies are focusing on producing eco-friendly targets by using recycled materials and adopting greener manufacturing practices. This trend aligns with the broader push toward sustainability in the electronics industry. As regulations on electronic waste and carbon emissions become stricter, the market for environmentally responsible magnetic recording materials is expected to grow, driven by both consumer demand and regulatory pressures.
  • Geopolitical Shifts and Localization of Supply Chains: Geopolitical tensions and trade uncertainties are prompting companies in the magnetic recording target market to localize their supply chains. There is an increasing focus on reshoring production and developing regional supply networks to mitigate risks associated with global trade disruptions. This trend is particularly pronounced in key markets like the United States, China, and Europe, where companies are seeking to reduce dependence on specific regions for critical raw materials and components. As a result, the market is becoming more regionally focused, with companies investing in local production facilities and partnerships.

These emerging trends high-density storage solutions, advanced manufacturing processes, integration into new technologies, sustainability, and geopolitical shifts are collectively driving innovation in the global magnetic recording target market. They are shaping the future of data storage technologies, improving production efficiency, and responding to consumer demand for more eco-friendly and high-performance solutions. These trends also highlight the increasing importance of adaptability and resilience in a fast-changing global market.

Recent Developments in the Magnetic Recording Target Market

Recent developments in the global magnetic recording target market are marked by technological advancements, market shifts, and innovations in manufacturing processes. These developments are driven by rising demand for high-capacity data storage solutions, advanced materials, and the need for greater efficiency in production. Below are five key developments that are impacting the market today.

  • Advancement in High-Density Storage Technologies: Recent advancements in high-density storage technologies are transforming the magnetic recording target market. Companies are focusing on increasing the storage capacity of magnetic materials, enabling devices like hard drives and SSDs to hold more data in smaller form factors. New materials and production techniques, such as perpendicular magnetic recording (PMR) and heat-assisted magnetic recording (HAMR), are being implemented to enhance storage density and performance. These developments cater to the growing demand for larger storage capacities in data centers, cloud storage, and consumer electronics.
  • Innovation in Magnetic Material Composition: Research and development in the field of magnetic materials have led to the creation of more efficient and durable targets. These innovations focus on improving the magnetic properties of materials, such as coercivity and remanence, to enhance the data storage capacity and longevity of devices. Companies are also experimenting with rare-earth elements and new alloys to optimize magnetic targets, resulting in more reliable and cost-effective products. These breakthroughs are helping to meet the increasing storage requirements of modern computing systems.
  • Emergence of Sustainable Manufacturing Practices: Sustainability is becoming a focal point in the production of magnetic recording targets. Manufacturers are exploring eco-friendly production methods, using renewable energy sources and adopting recycling techniques to minimize waste. This shift toward sustainability is being driven by both consumer demand and stricter environmental regulations. Companies are investing in green technologies to produce magnetic recording targets in a more environmentally responsible manner, which is expected to become a key competitive factor in the market in the coming years.
  • Collaborations and Strategic Partnerships: Strategic collaborations and partnerships between manufacturers, technology developers, and research institutions are playing a pivotal role in advancing the magnetic recording target market. These partnerships aim to develop new materials, improve manufacturing processes, and meet the growing demand for high-performance data storage solutions. Companies are also collaborating with data storage providers and electronics manufacturers to ensure that their products align with industry standards and customer needs.
  • Shift Toward Regionalized Supply Chains: Geopolitical tensions and trade uncertainties have prompted a shift toward regional supply chains in the magnetic recording target market. Manufacturers are increasingly investing in local production facilities to reduce their dependence on global supply chains, particularly for critical raw materials. This trend is being driven by the desire for greater supply chain security and cost-efficiency. As a result, regional players are gaining prominence, particularly in markets like North America and Asia, where manufacturing infrastructure is expanding rapidly.

These recent developments advancements in high-density storage, innovations in magnetic materials, the adoption of sustainable practices, strategic collaborations, and regionalized supply chains are reshaping the global magnetic recording target market. They reflect the industry's shift toward more efficient, durable, and eco-friendly solutions in response to the growing demand for high-capacity data storage and the need for more resilient production networks.

Strategic Growth Opportunities in the Magnetic Recording Target Market

The global magnetic recording target market presents numerous strategic growth opportunities across key applications. As the demand for data storage solutions continues to rise, several areas are poised for significant growth, driven by technological advancements and evolving market dynamics. Below are five key growth opportunities within the market.

  • Expansion in Data Centers and Cloud Storage: Data centers and cloud storage are witnessing rapid growth, creating significant demand for advanced magnetic recording targets. With businesses increasingly relying on digital storage for big data, AI, and IoT applications, the need for high-density, efficient magnetic materials is higher than ever. Companies that develop advanced magnetic recording targets for data storage devices such as hard drives and tape systems will be well-positioned to capitalize on this trend. The expansion of cloud services, in particular, offers immense growth potential for the market.
  • Growth in Consumer Electronics: The consumer electronics segment, particularly with the rise of smartphones, laptops, and gaming consoles, presents another growth opportunity for magnetic recording targets. These devices require efficient and high-performance storage solutions, which drives the demand for advanced magnetic recording materials. As consumers increasingly demand faster, larger, and more reliable devices, manufacturers are focused on developing new magnetic materials that meet these evolving requirements. The growing adoption of high-definition content and digital media is fueling the demand for superior storage solutions.
  • Industrial Electronics and Automation: The industrial electronics market, particularly with the rise of Industry 4.0, presents a substantial growth opportunity. As industries move towards greater automation, robotics, and data-driven systems, the need for advanced storage solutions is escalating. Magnetic recording targets play a critical role in enabling the storage of large volumes of data generated by industrial systems. Manufacturers in this sector are investing in more efficient data storage technologies to support real-time analytics and the growing demand for industrial IoT devices.
  • Medical and Healthcare Devices: The medical and healthcare sectors are increasingly reliant on digital storage solutions for managing large volumes of patient data, diagnostic imaging, and medical records. As the healthcare industry adopts more advanced technologies such as telemedicine, electronic health records, and AI-driven diagnostics, the demand for high-capacity, reliable magnetic recording targets is growing. Companies that can provide specialized solutions tailored to the medical sector will find significant growth opportunities in this niche market.
  • Emerging Markets in Asia-Pacific: Emerging markets, particularly in the Asia-Pacific region, offer substantial growth potential for magnetic recording targets. Countries such as India and Southeast Asian nations are experiencing rapid digitalization, increasing their demand for data storage solutions. As these regions continue to develop their electronics manufacturing capabilities, there will be growing opportunities for companies to supply magnetic recording targets for local production. The increasing adoption of technology in both consumer and industrial sectors in these markets presents a compelling growth opportunity.

The global magnetic recording target market presents significant strategic growth opportunities in data centers, consumer electronics, industrial automation, healthcare, and emerging markets. As technological advancements drive the need for high-performance storage solutions, companies that capitalize on these opportunities will be well-positioned to meet the evolving needs of a data-driven world.

Magnetic Recording Target Market Driver and Challenges

The global magnetic recording target market is shaped by several major drivers and challenges that influence its growth and development. These include technological, economic, and regulatory factors that impact both demand and supply within the industry. Below are five key drivers and three challenges affecting the market.

The factors responsible for driving the magnetic recording target market include:

1. Rising Demand for Data Storage The exponential growth of data generation across industries such as IT, healthcare, and manufacturing is driving a significant increase in demand for storage solutions. Magnetic recording targets are essential for manufacturing data storage devices such as hard drives and SSDs, which are critical for meeting this demand. As digital transformation accelerates, companies are investing heavily in data storage infrastructure, creating a sustained need for high-quality magnetic targets.

2. Technological Advancements in Storage Solutions Technological innovations, such as heat-assisted magnetic recording (HAMR) and perpendicular magnetic recording (PMR), are enhancing the performance and capacity of magnetic storage devices. These advancements increase the need for high-quality magnetic recording targets to manufacture advanced storage solutions. The continuous development of new materials and manufacturing techniques is contributing to the growth of the market.

3. Expansion of Cloud Computing and Data Centers The shift toward cloud computing and the expansion of data centers are significant drivers for the magnetic recording target market. As businesses and individuals increasingly rely on cloud services, the need for large-scale, high-capacity data storage solutions is rising. Magnetic recording targets are essential components in the production of the storage devices used in these data centers.

4. Adoption of IoT and Big Data Analytics The rapid adoption of IoT devices and the growing reliance on big data analytics are increasing the volume of data generated and stored. Magnetic recording targets are used in the storage devices that support these technologies, creating significant demand for advanced storage solutions. The expansion of smart homes, connected vehicles, and smart cities is expected to drive continued growth in this segment.

5. Economic Growth in Emerging Markets The growing economies in regions like Asia-Pacific, Latin America, and the Middle East are contributing to the increased demand for digital storage solutions. As industries in these regions expand and digitalize, the need for high-performance storage devices grows, driving demand for magnetic recording targets.

Challenges in the magnetic recording target market are:

1. Material Cost and Supply Chain Disruptions Fluctuations in the cost of raw materials and disruptions in the global supply chain pose challenges for the magnetic recording target market. Raw materials such as rare earth elements, which are critical in the production of high-quality magnetic materials, can be expensive and subject to geopolitical risks. These supply chain issues can affect production timelines and costs.

2. Environmental Regulations and Sustainability Concerns Growing environmental concerns and the implementation of stricter regulations on electronic waste and carbon emissions are challenges for manufacturers in the magnetic recording target market. Companies must invest in more sustainable manufacturing practices and materials to meet regulatory requirements and consumer demand for eco-friendly products. This shift toward sustainability can lead to higher production costs and longer development times.

3. Competition from Alternative Storage Technologies The rise of alternative data storage technologies, such as solid-state drives (SSDs) and optical storage, presents competition to magnetic recording targets. As these technologies become more affordable and efficient, there may be reduced demand for traditional magnetic storage solutions. The market for magnetic recording targets must adapt by developing new materials and technologies to stay competitive.

The drivers, such as rising data storage demand, technological advancements, and the expansion of cloud computing, are helping to propel the magnetic recording target market forward. However, challenges like material costs, environmental concerns, and competition from alternative storage technologies could impede growth. Despite these challenges, the market is poised for continued growth, driven by the increasing need for high-capacity, reliable storage solutions across various sectors.

List of Magnetic Recording Target Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies magnetic recording target companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the magnetic recording target companies profiled in this report include-

  • Materion
  • JX Nippon Mining & Metals Corporation
  • Praxair
  • Plansee SE
  • Mitsui Mining & Smelting

Magnetic Recording Target Market by Segment

The study includes a forecast for the global magnetic recording target market by type, application, and region.

Magnetic Recording Target Market by Type [Value from 2019 to 2031]:

  • Chromium Target
  • Nickel Target
  • Cobalt Target
  • Others

Magnetic Recording Target Market by Application [Value from 2019 to 2031]:

  • Industrial Automation
  • Medical
  • Entertainment
  • Transportation
  • Test & Measurement
  • Others

Magnetic Recording Target Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Magnetic Recording Target Market

The global magnetic recording target market has seen significant advancements and shifts, driven by technological innovations, changing consumer demands, and economic dynamics across various regions. These targets, critical for the production of magnetic materials used in data storage devices, have experienced new developments in countries like the United States, China, Germany, India, and Japan. The market is evolving rapidly, with an increased focus on higher data storage capacity, energy efficiency, and the push for more advanced manufacturing processes. Below, we explore the recent developments in the magnetic recording target market in these key regions.

  • United States: In the United States, the magnetic recording target market has been significantly influenced by advancements in semiconductor technology and data storage solutions. Companies are focusing on the development of high-performance magnetic materials for use in hard drives, SSDs, and other storage devices. There is also increasing collaboration between key players in the electronics and materials science industries, leading to more efficient manufacturing processes. Additionally, the U.S. market is benefiting from the growing demand for advanced data centers and cloud storage solutions, which require high-capacity magnetic storage systems.
  • China: China is emerging as a global leader in the magnetic recording target market due to its strong manufacturing base and heavy investments in semiconductor and data storage technologies. The country's government-backed initiatives to boost technological innovation in electronics and advanced materials are driving growth in the sector. Chinese companies are increasingly adopting advanced techniques in target material production to meet global demand for high-performance storage solutions. Furthermore, the increasing adoption of data-driven applications, such as AI and IoT, is creating additional demand for magnetic recording targets, particularly for high-density storage systems.
  • Germany: Germany's role in the global magnetic recording target market is shaped by its strong industrial and manufacturing sectors. The country is a key player in producing high-quality magnetic materials used in data storage devices, particularly for precision applications. Companies are leveraging Germany's advanced research and development capabilities to create cutting-edge materials and improve manufacturing processes. Additionally, the push toward Industry 4.0 and digitalization in the automotive and industrial sectors is driving demand for magnetic recording targets as part of the broader trend toward increased data storage and processing capabilities.
  • India: India's magnetic recording target market is experiencing steady growth, driven by the expansion of its electronics and manufacturing industries. The country's burgeoning consumer electronics market, along with the increasing demand for digital storage solutions, is fueling growth in the sector. Indian manufacturers are investing in more advanced technologies for the production of high-quality magnetic materials, enabling them to cater to both domestic and international markets. The government's initiatives to promote electronics manufacturing and research, along with rising digitalization, are expected to further boost the market in the coming years.
  • Japan: Japan remains a key player in the global magnetic recording target market, with its technological expertise and strong presence in the consumer electronics and semiconductor industries. Japanese companies are at the forefront of developing advanced magnetic materials used in hard drives and storage devices. The country's focus on innovation, particularly in data storage technologies, has led to advancements in target material production, enhancing storage capacity and efficiency. The Japanese market is also benefiting from the increasing demand for high-capacity storage solutions, driven by the rise of big data, AI, and other data-intensive applications.

Features of the Global Magnetic Recording Target Market

  • Market Size Estimates: Magnetic recording target market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Magnetic recording target market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Magnetic recording target market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the magnetic recording target market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the magnetic recording target market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the magnetic recording target market by type (chromium target, nickel target, cobalt target, and others), application (industrial automation, medical, entertainment, transportation, test & measurement, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.1 Macroeconomic Trends and Forecasts
  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Magnetic Recording Target Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Chromium Target: Trends and Forecast (2019-2031)
  • 4.4 Nickel Target: Trends and Forecast (2019-2031)
  • 4.5 Cobalt Target: Trends and Forecast (2019-2031)
  • 4.6 Others: Trends and Forecast (2019-2031)

5. Global Magnetic Recording Target Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Industrial Automation: Trends and Forecast (2019-2031)
  • 5.4 Medical: Trends and Forecast (2019-2031)
  • 5.5 Entertainment: Trends and Forecast (2019-2031)
  • 5.6 Transportation: Trends and Forecast (2019-2031)
  • 5.7 Test & Measurement: Trends and Forecast (2019-2031)
  • 5.8 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Magnetic Recording Target Market by Region

7. North American Magnetic Recording Target Market

  • 7.1 Overview
  • 7.4 United States Magnetic Recording Target Market
  • 7.5 Mexican Magnetic Recording Target Market
  • 7.6 Canadian Magnetic Recording Target Market

8. European Magnetic Recording Target Market

  • 8.1 Overview
  • 8.4 German Magnetic Recording Target Market
  • 8.5 French Magnetic Recording Target Market
  • 8.6 Spanish Magnetic Recording Target Market
  • 8.7 Italian Magnetic Recording Target Market
  • 8.8 United Kingdom Magnetic Recording Target Market

9. APAC Magnetic Recording Target Market

  • 9.1 Overview
  • 9.4 Japanese Magnetic Recording Target Market
  • 9.5 Indian Magnetic Recording Target Market
  • 9.6 Chinese Magnetic Recording Target Market
  • 9.7 South Korean Magnetic Recording Target Market
  • 9.8 Indonesian Magnetic Recording Target Market

10. ROW Magnetic Recording Target Market

  • 10.1 Overview
  • 10.4 Middle Eastern Magnetic Recording Target Market
  • 10.5 South American Magnetic Recording Target Market
  • 10.6 African Magnetic Recording Target Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Magnetic Recording Target Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 Materion
    • Company Overview
    • Magnetic Recording Target Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 JX Nippon Mining & Metals Corporation
    • Company Overview
    • Magnetic Recording Target Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Praxair
    • Company Overview
    • Magnetic Recording Target Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 Plansee SE
    • Company Overview
    • Magnetic Recording Target Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Mitsui Mining & Smelting
    • Company Overview
    • Magnetic Recording Target Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Magnetic Recording Target Market
  • Figure 2.1: Usage of Magnetic Recording Target Market
  • Figure 2.2: Classification of the Global Magnetic Recording Target Market
  • Figure 2.3: Supply Chain of the Global Magnetic Recording Target Market
  • Figure 3.1: Trends of the Global GDP Growth Rate
  • Figure 3.2: Trends of the Global Population Growth Rate
  • Figure 3.3: Trends of the Global Inflation Rate
  • Figure 3.4: Trends of the Global Unemployment Rate
  • Figure 3.5: Trends of the Regional GDP Growth Rate
  • Figure 3.6: Trends of the Regional Population Growth Rate
  • Figure 3.7: Trends of the Regional Inflation Rate
  • Figure 3.8: Trends of the Regional Unemployment Rate
  • Figure 3.9: Trends of Regional Per Capita Income
  • Figure 3.10: Forecast for the Global GDP Growth Rate
  • Figure 3.11: Forecast for the Global Population Growth Rate
  • Figure 3.12: Forecast for the Global Inflation Rate
  • Figure 3.13: Forecast for the Global Unemployment Rate
  • Figure 3.14: Forecast for the Regional GDP Growth Rate
  • Figure 3.15: Forecast for the Regional Population Growth Rate
  • Figure 3.16: Forecast for the Regional Inflation Rate
  • Figure 3.17: Forecast for the Regional Unemployment Rate
  • Figure 3.18: Forecast for Regional Per Capita Income
  • Figure 3.19: Driver and Challenges of the Magnetic Recording Target Market
  • Figure 4.1: Global Magnetic Recording Target Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Magnetic Recording Target Market ($B) by Type
  • Figure 4.3: Forecast for the Global Magnetic Recording Target Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Chromium Target in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Nickel Target in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 4.6: Trends and Forecast for Cobalt Target in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 4.7: Trends and Forecast for Others in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 5.1: Global Magnetic Recording Target Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Magnetic Recording Target Market ($B) by Application
  • Figure 5.3: Forecast for the Global Magnetic Recording Target Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Industrial Automation in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Medical in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Entertainment in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 5.7: Trends and Forecast for Transportation in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 5.8: Trends and Forecast for Test & Measurement in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 5.9: Trends and Forecast for Others in the Global Magnetic Recording Target Market (2019-2031)
  • Figure 6.1: Trends of the Global Magnetic Recording Target Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Magnetic Recording Target Market ($B) by Region (2025-2031)
  • Figure 7.1: Trends and Forecast for the North American Magnetic Recording Target Market (2019-2031)
  • Figure 7.2: North American Magnetic Recording Target Market by Type in 2019, 2024, and 2031
  • Figure 7.3: Trends of the North American Magnetic Recording Target Market ($B) by Type (2019-2024)
  • Figure 7.4: Forecast for the North American Magnetic Recording Target Market ($B) by Type (2025-2031)
  • Figure 7.5: North American Magnetic Recording Target Market by Application in 2019, 2024, and 2031
  • Figure 7.6: Trends of the North American Magnetic Recording Target Market ($B) by Application (2019-2024)
  • Figure 7.7: Forecast for the North American Magnetic Recording Target Market ($B) by Application (2025-2031)
  • Figure 7.8: Trends and Forecast for the United States Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Mexican Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 7.10: Trends and Forecast for the Canadian Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 8.1: Trends and Forecast for the European Magnetic Recording Target Market (2019-2031)
  • Figure 8.2: European Magnetic Recording Target Market by Type in 2019, 2024, and 2031
  • Figure 8.3: Trends of the European Magnetic Recording Target Market ($B) by Type (2019-2024)
  • Figure 8.4: Forecast for the European Magnetic Recording Target Market ($B) by Type (2025-2031)
  • Figure 8.5: European Magnetic Recording Target Market by Application in 2019, 2024, and 2031
  • Figure 8.6: Trends of the European Magnetic Recording Target Market ($B) by Application (2019-2024)
  • Figure 8.7: Forecast for the European Magnetic Recording Target Market ($B) by Application (2025-2031)
  • Figure 8.8: Trends and Forecast for the German Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the French Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Spanish Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the Italian Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 8.12: Trends and Forecast for the United Kingdom Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 9.1: Trends and Forecast for the APAC Magnetic Recording Target Market (2019-2031)
  • Figure 9.2: APAC Magnetic Recording Target Market by Type in 2019, 2024, and 2031
  • Figure 9.3: Trends of the APAC Magnetic Recording Target Market ($B) by Type (2019-2024)
  • Figure 9.4: Forecast for the APAC Magnetic Recording Target Market ($B) by Type (2025-2031)
  • Figure 9.5: APAC Magnetic Recording Target Market by Application in 2019, 2024, and 2031
  • Figure 9.6: Trends of the APAC Magnetic Recording Target Market ($B) by Application (2019-2024)
  • Figure 9.7: Forecast for the APAC Magnetic Recording Target Market ($B) by Application (2025-2031)
  • Figure 9.8: Trends and Forecast for the Japanese Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Indian Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the Chinese Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the South Korean Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 9.12: Trends and Forecast for the Indonesian Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 10.1: Trends and Forecast for the ROW Magnetic Recording Target Market (2019-2031)
  • Figure 10.2: ROW Magnetic Recording Target Market by Type in 2019, 2024, and 2031
  • Figure 10.3: Trends of the ROW Magnetic Recording Target Market ($B) by Type (2019-2024)
  • Figure 10.4: Forecast for the ROW Magnetic Recording Target Market ($B) by Type (2025-2031)
  • Figure 10.5: ROW Magnetic Recording Target Market by Application in 2019, 2024, and 2031
  • Figure 10.6: Trends of the ROW Magnetic Recording Target Market ($B) by Application (2019-2024)
  • Figure 10.7: Forecast for the ROW Magnetic Recording Target Market ($B) by Application (2025-2031)
  • Figure 10.8: Trends and Forecast for the Middle Eastern Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the South American Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 10.10: Trends and Forecast for the African Magnetic Recording Target Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Magnetic Recording Target Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Magnetic Recording Target Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Magnetic Recording Target Market by Type
  • Figure 12.2: Growth Opportunities for the Global Magnetic Recording Target Market by Application
  • Figure 12.3: Growth Opportunities for the Global Magnetic Recording Target Market by Region
  • Figure 12.4: Emerging Trends in the Global Magnetic Recording Target Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Magnetic Recording Target Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Magnetic Recording Target Market by Region
  • Table 1.3: Global Magnetic Recording Target Market Parameters and Attributes
  • Table 3.1: Trends of the Global Magnetic Recording Target Market (2019-2024)
  • Table 3.2: Forecast for the Global Magnetic Recording Target Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Magnetic Recording Target Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Magnetic Recording Target Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Magnetic Recording Target Market (2025-2031)
  • Table 4.4: Trends of Chromium Target in the Global Magnetic Recording Target Market (2019-2024)
  • Table 4.5: Forecast for Chromium Target in the Global Magnetic Recording Target Market (2025-2031)
  • Table 4.6: Trends of Nickel Target in the Global Magnetic Recording Target Market (2019-2024)
  • Table 4.7: Forecast for Nickel Target in the Global Magnetic Recording Target Market (2025-2031)
  • Table 4.8: Trends of Cobalt Target in the Global Magnetic Recording Target Market (2019-2024)
  • Table 4.9: Forecast for Cobalt Target in the Global Magnetic Recording Target Market (2025-2031)
  • Table 4.10: Trends of Others in the Global Magnetic Recording Target Market (2019-2024)
  • Table 4.11: Forecast for Others in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Magnetic Recording Target Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.4: Trends of Industrial Automation in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.5: Forecast for Industrial Automation in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.6: Trends of Medical in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.7: Forecast for Medical in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.8: Trends of Entertainment in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.9: Forecast for Entertainment in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.10: Trends of Transportation in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.11: Forecast for Transportation in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.12: Trends of Test & Measurement in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.13: Forecast for Test & Measurement in the Global Magnetic Recording Target Market (2025-2031)
  • Table 5.14: Trends of Others in the Global Magnetic Recording Target Market (2019-2024)
  • Table 5.15: Forecast for Others in the Global Magnetic Recording Target Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Magnetic Recording Target Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Magnetic Recording Target Market (2025-2031)
  • Table 7.1: Trends of the North American Magnetic Recording Target Market (2019-2024)
  • Table 7.2: Forecast for the North American Magnetic Recording Target Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Magnetic Recording Target Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Magnetic Recording Target Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Magnetic Recording Target Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Magnetic Recording Target Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Magnetic Recording Target Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Magnetic Recording Target Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Magnetic Recording Target Market (2019-2031)
  • Table 8.1: Trends of the European Magnetic Recording Target Market (2019-2024)
  • Table 8.2: Forecast for the European Magnetic Recording Target Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Magnetic Recording Target Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Magnetic Recording Target Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Magnetic Recording Target Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Magnetic Recording Target Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Magnetic Recording Target Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Magnetic Recording Target Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Magnetic Recording Target Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Magnetic Recording Target Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Magnetic Recording Target Market (2019-2031)
  • Table 9.1: Trends of the APAC Magnetic Recording Target Market (2019-2024)
  • Table 9.2: Forecast for the APAC Magnetic Recording Target Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Magnetic Recording Target Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Magnetic Recording Target Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Magnetic Recording Target Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Magnetic Recording Target Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Magnetic Recording Target Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Magnetic Recording Target Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Magnetic Recording Target Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Magnetic Recording Target Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Magnetic Recording Target Market (2019-2031)
  • Table 10.1: Trends of the ROW Magnetic Recording Target Market (2019-2024)
  • Table 10.2: Forecast for the ROW Magnetic Recording Target Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Magnetic Recording Target Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Magnetic Recording Target Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Magnetic Recording Target Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Magnetic Recording Target Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Magnetic Recording Target Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Magnetic Recording Target Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Magnetic Recording Target Market (2019-2031)
  • Table 11.1: Product Mapping of Magnetic Recording Target Suppliers Based on Segments
  • Table 11.2: Operational Integration of Magnetic Recording Target Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Magnetic Recording Target Revenue
  • Table 12.1: New Product Launches by Major Magnetic Recording Target Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Magnetic Recording Target Market