新鮮雞肉市場報告：趨勢、預測和競爭分析（至2031年）

全球鮮雞肉市場前景光明，食品服務零售市場蘊藏著巨大機會。預計2025年至2031年，全球鮮雞肉市場的年複合成長率將達5.4%。該市場的主要驅動力包括：對高蛋白肉類替代品的需求不斷成長、已烹調肉類日益普及以及雞肉消費量的成長。

• Lucintel 預測，在預測期內，無骨切鮮雞將在所有產品類型中擁有最高的成長率。
• 在應用方面，餐飲服務業餐飲服務業的需求不斷增加，食品服務業預計將出現高速成長。
• 由於肉類消費量的增加，預計亞太地區將在預測期內實現最高成長。

生雞肉市場的新趨勢

受消費者對更健康、更永續食品的需求推動，鮮雞市場正在蓬勃發展。以下是塑造鮮雞肉產業的五大關鍵新興趨勢。

• 家禽養殖的永續性：轉向永續和環保的養殖方式是鮮雞肉市場的關鍵趨勢。消費者越來越關注動物福利和環境影響。因此，生產商正在採用有機和自由放養方式，減少碳排放，並使用環保包裝。這一趨勢在歐洲和北美尤為強勁。
• 注重健康的消費者：隨著健康意識的增強，消費者正在尋求更精瘦、不含抗生素和荷爾蒙的雞肉產品。有機和天然雞肉的需求日益成長，生產商也紛紛推出不含抗生素和激素飼養的雞肉。這種趨勢在美國、德國和日本等市場尤其明顯，這些市場的消費者更注重健康的食品選擇。
• 加工流程的進步：自動化、人工智慧和冷藏技術改進等新型加工技術正在徹底改變鮮雞肉產業。這些進步提高了生產效率，減少了食物廢棄物，並增強了食品安全。自動化也幫助企業解決勞動力短缺問題，滿足美國和中國等市場日益成長的雞肉需求。
• 加值產品：對方便即食食品的需求推動了市場對加值雞肉產品的需求，包括醃製、已烹調和已烹調產品，以滿足忙碌且注重健康的消費者的需求。這類產品的興起，透過提供便利優質的雞肉選擇，推動了印度和美國等國家雞肉市場的成長。
• 重視食品安全和品質標準：隨著食品安全成為全球關注的焦點，各國政府和企業正致力於制定更嚴格的法規和品管措施，包括確保雞肉不含有害病原體和污染物。中國、德國和日本等國家已實施更嚴格的食品安全標準，提高了產品品質，並增強了消費者信心。

這些新趨勢正在重塑新鮮雞肉市場，永續性、健康和食品安全正成為該行業的關鍵支柱。隨著消費者偏好的不斷演變，市場也不斷適應，提供更多樣化、更健康、更高品質的產品。

鮮雞市場近期趨勢

鮮雞肉市場近期的趨勢反映了該行業對不斷變化的消費者需求、技術創新和監管變化的適應。以下是影響市場的五個關鍵發展趨勢：

• 有機和自由放養產品興起：隨著消費者對更高品質、符合道德標準的雞肉的需求，有機和自由放養雞肉市場正在成長。為此，許多生產者正轉向更永續的養殖方式，例如使用非基因改造飼料和減少抗生素的使用。這一趨勢在美國、德國和日本等市場尤其明顯，這些市場的消費者對符合道德標準的食品的期望日益提升。
• 加工技術進步：家禽加工領域的技術創新顯著提高了生產效率、安全性和產量比率。自動化和人工智慧正在幫助生產商簡化營運流程、減少廢棄物並提升產品品質。這種轉變已在包括美國和中國在內的主要市場中得到體現，這些市場的技術升級正在幫助他們滿足日益成長的需求。
• 便利產品興起：隨著消費者追求便利性，對已烹調和加值雞肉產品的需求日益成長。製造商紛紛推出醃製、已烹調且易於烹飪的雞肉產品。這一趨勢在印度和美國尤其明顯，因為這些國家的繁忙生活方式推動了人們對省時膳食解決方案的需求。
• 食品安全法規日益受到重視：中國、日本和德國等國家推出了更嚴格的食品安全法規，推動了雞肉品質的提升。生產商現在必須滿足更高的病原體控制、可追溯性和標籤標準，增強了消費者對生雞肉產品的信心。
• 對本地雞肉的需求不斷成長：尤其是在日本，消費者越來越追求高品質的本地雞肉。這種對國產雞肉的需求迫使生產商致力於提高產品品質和可追溯性，重塑市場格局，使其更有利於本地供應鏈。

這些市場發展反映了鮮雞肉市場對不斷變化的消費者需求、技術進步和食品安全標準的適應。生產商正在不斷創新以滿足這一需求，確保產業更加永續、健康、高效。

目錄

第1章 執行摘要

第2章 全球新鮮雞肉市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章 市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球新鮮雞肉市場趨勢（2019-2024）及預測（2025-2031）
• 全球新鮮雞肉市場（依類型）
  • 帶骨生雞肉
  • 去骨切生雞肉
  • 整隻生雞
• 全球新鮮雞肉市場（依應用）
  • 食品服務
  • 零售商

第4章 區域市場趨勢與預測分析（2019-2031）

• 全球新鮮雞肉市場（依地區）
• 北美鮮雞市場
• 歐洲鮮雞市場
• 亞太鮮雞市場
• 其他地區的鮮雞市場

第5章 競爭分析

• 產品系列分析
• 運作整合
• 波特五力分析
• 市場佔有率分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球新鮮雞肉市場成長機會（依類型）
  • 全球新鮮雞肉市場成長機會（依應用）
  • 全球新鮮雞肉市場成長機會（依地區）
• 全球鮮雞肉市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球鮮雞市場產能擴大
  • 全球鮮雞市場的企業合併
  • 認證和許可

第7章 主要企業簡介

• JBS
• Tyson Foods
• Cargill
• BRF
• Mountaire Farms
• New Hope
• Sunner Development
• Koch Foods
• Foster Farms
• Perdue

The future of the global raw chicken meat market looks promising with opportunities in the food service and retail markets. The global raw chicken meat market is expected to grow with a CAGR of 5.4% from 2025 to 2031. The major drivers for this market are increasing demand for protein-rich meat alternatives, rising popularity of ready-to-cook meat products, and growing consumption of poultry meat.

• Lucintel forecasts that, within the type category, boneless cut raw chicken meat is expected to witness the highest growth over the forecast period.
• Within the application category, food service is expected to witness higher growth due to increasing demand from restaurants.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to rising meat consumption in this region.

Emerging Trends in the Raw Chicken Meat Market

The raw chicken meat market is evolving, driven by consumer demand for healthier, more sustainable options. Below are five key emerging trends that are shaping the industry.

• Sustainability in Poultry Farming: The shift toward sustainable and eco-friendly farming practices is a key trend in the raw chicken meat market. Consumers are increasingly concerned about animal welfare and environmental impact. As a result, producers are adopting organic and free-range farming methods, reducing their carbon footprint, and using environmentally friendly packaging. This trend is particularly strong in Europe and North America.
• Health-Conscious Consumers: As health awareness grows, consumers are seeking leaner, antibiotic-free, and hormone-free chicken products. The demand for organic and natural poultry meat is rising, and producers are responding by offering chicken raised without antibiotics and hormones. This trend is prominent in markets like the U.S., Germany, and Japan, where consumers prioritize health-conscious food choices.
• Technological Advancements in Processing: New processing technologies, such as automation, AI, and improved refrigeration techniques, are revolutionizing the raw chicken meat industry. These advancements improve production efficiency, reduce food waste, and enhance food safety. Automation is also helping companies respond to labor shortages and meet increasing demand for chicken in markets like the U.S. and China.
• Value-Added Products: The demand for convenience and ready-to-eat meals is pushing the market toward value-added chicken products. This includes pre-marinated, pre-cooked, and ready-to-cook products that cater to busy, health-conscious consumers. In countries like India and the U.S., the rise of such products is fueling market growth by offering convenient, high-quality poultry options.
• Focus on Food Safety and Quality Standards: As food safety becomes a global concern, governments and companies are focusing on stricter regulations and quality control measures. This includes ensuring that chicken meat is free from harmful pathogens and contaminants. Countries like China, Germany, and Japan have implemented stronger food safety standards, leading to higher quality products and greater consumer confidence.

These emerging trends are reshaping the raw chicken meat market, with sustainability, health consciousness, and food safety becoming key pillars of the industry. As consumer preferences continue to evolve, the market is adapting by offering more diverse, healthier, and higher-quality products.

Recent Developments in the Raw Chicken Meat Market

Recent developments in the raw chicken meat market reflect the industry's adaptation to changing consumer demands, technological innovations, and regulatory changes. Below are five key developments that have influenced the market.

• Expansion of Organic and Free-Range Offerings: The market for organic and free-range chicken is growing as consumers demand higher-quality, ethically raised poultry. In response, many producers are shifting toward more sustainable farming practices, including non-GMO feed and reduced antibiotic use. This trend is particularly prevalent in markets like the U.S., Germany, and Japan, where consumer expectations for ethically sourced food are rising.
• Advances in Processing Technology: Technological innovations in poultry processing have significantly improved production efficiency, safety, and yield. Automation and AI are helping producers streamline their operations, reduce waste, and enhance the quality of their products. This shift is seen across key markets, including the U.S. and China, where technological upgrades are helping meet growing demand.
• Increase in Convenience Products: The demand for ready-to-cook and value-added chicken products is growing as consumers seek convenience. Manufacturers are responding by offering marinated, pre-cooked, and easy-to-prepare chicken options. This trend is particularly strong in India and the U.S., where busy lifestyles are driving the need for time-saving meal solutions.
• Stronger Focus on Food Safety Regulations: Countries like China, Japan, and Germany have introduced more stringent food safety regulations, which have driven improvements in chicken meat quality. Producers are now required to meet higher standards for pathogen control, traceability, and labeling, which in turn ensures greater consumer confidence in raw chicken products.
• Increased Demand for Locally Sourced Chicken: There is a growing trend towards locally sourced chicken, especially in Japan, where consumers are seeking high-quality, locally produced poultry. This demand for domestic chicken is pushing producers to focus on enhancing the quality and traceability of their products, which is reshaping the market by favoring local supply chains.

These developments reflect the raw chicken meat market's adaptation to changing consumer needs, technological advancements, and evolving food safety standards. Producers are innovating to meet these demands, ensuring a more sustainable, health-conscious, and efficient industry.

Strategic Growth Opportunities in the Raw Chicken Meat Market

The raw chicken meat market presents several strategic growth opportunities across different applications. Below are five key growth areas that companies can capitalize on to drive market expansion.

• Organic and Free-Range Products: With increasing consumer demand for ethical and sustainable food options, investing in organic and free-range chicken production presents a significant opportunity. Offering these products caters to health-conscious consumers and those concerned with animal welfare. This trend is particularly strong in Europe, North America, and Japan, where consumers are willing to pay a premium for high-quality, responsibly sourced meat.
• Convenience and Ready-to-Cook Products: The rise in demand for convenience foods creates opportunities for producers to develop ready-to-cook, marinated, or pre-cooked chicken products. As busy lifestyles drive the demand for time-saving meal options, especially in markets like India and the U.S., manufacturers can capitalize on this trend by offering convenient, healthy, and flavorful chicken products.
• Technological Innovation in Processing: Investing in advanced poultry processing technologies, such as automation and AI-driven systems, presents growth opportunities. These technologies can improve production efficiency, reduce waste, and enhance food safety, positioning companies to meet the growing demand for high-quality chicken meat. This is particularly important in large markets like China and the U.S., where efficiency is critical to meeting consumer needs.
• Focus on Food Safety and Traceability: The increasing demand for transparency in food sourcing creates opportunities for companies to enhance their food safety protocols and traceability systems. By meeting higher food safety standards, producers can build consumer trust and comply with stricter regulations in countries like China and Japan, where food safety is a top priority.
• Sustainability and Eco-Friendly Practices: As consumers become more environmentally conscious, there is a growing opportunity for poultry producers to adopt more sustainable farming and production practices. This includes reducing environmental impact through energy-efficient systems and responsible water use. Companies that embrace these practices can tap into the eco-conscious consumer base, particularly in Europe and North America.

These growth opportunities are reshaping the raw chicken meat market by driving innovation, improving sustainability, and catering to evolving consumer preferences. By focusing on ethical sourcing, convenience, and technological advancements, companies can strengthen their position in this competitive market.

Raw Chicken Meat Market Driver and Challenges

The raw chicken meat market is influenced by various drivers and challenges, ranging from consumer demand for healthier products to regulatory changes. These factors play a significant role in shaping the market's growth and future trends.

The factors responsible for driving the raw chicken meat market include:

1. Health-Conscious Consumer Trends: Rising health awareness is driving the demand for leaner, antibiotic-free, and hormone-free chicken. Consumers are increasingly opting for healthier poultry options, and producers are responding by offering organic, free-range, and natural chicken products. This trend is particularly strong in markets like the U.S., Germany, and Japan.

2. Technological Advancements: Innovations in poultry processing technology, including automation and AI, are improving production efficiency, reducing costs, and enhancing food safety. These advancements are helping producers meet rising demand while maintaining high product quality. Technology is a major driver in markets like the U.S. and China, where efficiency is crucial to growth.

3. Sustainability and Ethical Sourcing: The growing focus on sustainability and ethical sourcing is driving demand for organic and free-range chicken. Consumers are increasingly interested in where their food comes from and how it is produced. This is leading producers to adopt more sustainable farming practices, particularly in regions like Europe and North America.

4. Increasing Disposable Income in Developing Markets: As disposable income rises in emerging markets like India and China, demand for protein-rich foods, including chicken, is growing. This has opened new growth avenues for producers, as consumers shift from basic foods to higher-quality meat products.

5. Rising Demand for Convenience: Busy lifestyles are driving the demand for convenient, ready-to-cook, and pre-marinated chicken products. Consumers are looking for time-saving meal options, leading to an increase in the availability of value-added chicken products in markets like the U.S. and India.

Challenges in the raw chicken meat market are:

1. Regulatory Barriers: Different countries have varying regulations regarding food safety, labeling, and poultry farming standards. Navigating these regulations can be challenging for producers, especially when it comes to export markets. For example, countries like China and Japan have stringent requirements for poultry meat, which can hinder market entry.

2. Supply Chain Disruptions: The raw chicken meat industry is vulnerable to supply chain disruptions, including issues related to transportation, labor shortages, and food safety outbreaks. These disruptions can affect the availability and pricing of chicken, leading to market instability.

3. Consumer Perceptions of Poultry Farming: Despite growing demand for poultry, concerns about factory farming, animal welfare, and environmental sustainability continue to pose challenges. Producers need to address these concerns by improving transparency and adopting more sustainable farming practices to maintain consumer trust.

The raw chicken meat market is shaped by various drivers, including health trends, technological advancements, and rising incomes in developing countries. However, challenges such as regulatory barriers and consumer concerns about farming practices must be addressed for sustained growth. Producers who can adapt to these factors will be well-positioned for success in the evolving market.

List of Raw Chicken Meat Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies raw chicken meat companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the raw chicken meat companies profiled in this report include-

• JBS
• Tyson Foods
• Cargill
• BRF
• Mountaire Farms
• New Hope
• Sunner Development
• Koch Foods
• Foster Farms
• Perdue

Raw Chicken Meat Market by Segment

The study includes a forecast for the global raw chicken meat market by type, application, and region.

Raw Chicken Meat Market by Type [Value from 2019 to 2031]:

• Bone-in Cut Raw Chicken Meat
• Boneless Cut Raw Chicken Meat
• Whole Chicken Raw Chicken Meat

Raw Chicken Meat Market by Application [Value from 2019 to 2031]:

• Food Services
• Retail

Raw Chicken Meat Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Raw Chicken Meat Market

The raw chicken meat market has seen significant changes in key countries driven by factors such as changing consumer preferences, technological advancements, and regulatory shifts. As global demand for poultry products continues to rise, countries like the United States, China, Germany, India, and Japan have witnessed evolving trends in production, consumption, and supply chain dynamics. These trends reflect a shift toward more sustainable, healthier, and efficient practices in the industry.

• United States: In the U.S., the raw chicken meat market has expanded due to rising demand for affordable protein options. Consumers are increasingly looking for healthier, antibiotic-free, and organic poultry products. Many poultry producers have adopted advanced technologies to enhance processing efficiency and ensure food safety, contributing to greater market growth. Additionally, regulatory changes surrounding labeling requirements are influencing consumer purchasing decisions.
• China: China's raw chicken meat market has seen considerable growth, driven by urbanization and increasing disposable incomes. With the country being the largest producer and consumer of poultry, there has been a shift toward premium and value-added chicken products. Additionally, the government's focus on food safety and quality standards is reshaping the market by encouraging more transparency and improving supply chain management.
• Germany: Germany's raw chicken meat market is marked by a shift towards organic and sustainably sourced products. Consumers are increasingly demanding higher welfare standards for poultry farming, and there is growing interest in free-range and antibiotic-free chicken. The market is also influenced by government policies promoting sustainability, with producers investing in more eco-friendly practices and processing technologies to meet these expectations.
• India: India's raw chicken meat market is expanding rapidly due to a growing middle class and rising awareness of the nutritional benefits of poultry. Poultry consumption in urban areas is rising, and producers are focusing on improving production efficiency to meet demand. The market is also witnessing the emergence of value-added products such as marinated and ready-to-cook chicken, catering to busy consumers.
• Japan: In Japan, there is increasing demand for high-quality, locally sourced chicken meat. The raw chicken market is characterized by a preference for fresh, premium products, with growing interest in traditional and gourmet poultry dishes. The government has introduced stringent food safety regulations, encouraging producers to enhance product quality. This focus on quality and safety is reshaping the raw chicken meat market in Japan.

Features of the Global Raw Chicken Meat Market

Market Size Estimates: Raw chicken meat market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Raw chicken meat market size by type, application, and region in terms of value ($B).

Regional Analysis: Raw chicken meat market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the raw chicken meat market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the raw chicken meat market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the raw chicken meat market by type (bone-in cut raw chicken meat, boneless cut raw chicken meat, and whole chicken raw chicken meat), application (food services and retail), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Raw Chicken Meat Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Raw Chicken Meat Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Raw Chicken Meat Market by Type
  • 3.3.1: Bone-in Cut Raw Chicken Meat
  • 3.3.2: Boneless Cut Raw Chicken Meat
  • 3.3.3: Whole Chicken Raw Chicken Meat
• 3.4: Global Raw Chicken Meat Market by Application
  • 3.4.1: Food Services
  • 3.4.2: Retail

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Raw Chicken Meat Market by Region
• 4.2: North American Raw Chicken Meat Market
  • 4.2.1: North American Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.2.2: North American Market by Application: Food Services and Retail
  • 4.2.3: The United States Raw Chicken Meat Market
  • 4.2.4: Canadian Raw Chicken Meat Market
  • 4.2.5: Mexican Raw Chicken Meat Market
• 4.3: European Raw Chicken Meat Market
  • 4.3.1: European Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.3.2: European Market by Application: Food Services and Retail
  • 4.3.3: German Raw Chicken Meat Market
  • 4.3.4: French Raw Chicken Meat Market
  • 4.3.5: The United Kingdom Raw Chicken Meat Market
• 4.4: APAC Raw Chicken Meat Market
  • 4.4.1: APAC Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.4.2: APAC Market by Application: Food Services and Retail
  • 4.4.3: Chinese Raw Chicken Meat Market
  • 4.4.4: Japanese Raw Chicken Meat Market
  • 4.4.5: Indian Raw Chicken Meat Market
  • 4.4.6: South Korean Raw Chicken Meat Market
  • 4.4.7: Taiwan Raw Chicken Meat Market
• 4.5: ROW Raw Chicken Meat Market
  • 4.5.1: ROW Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.5.2: ROW Market by Application: Food Services and Retail
  • 4.5.3: Brazilian Raw Chicken Meat Market
  • 4.5.4: Argentine Raw Chicken Meat Market

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis
• 5.4: Market Share Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Raw Chicken Meat Market by Type
  • 6.1.2: Growth Opportunities for the Global Raw Chicken Meat Market by Application
  • 6.1.3: Growth Opportunities for the Global Raw Chicken Meat Market by Region
• 6.2: Emerging Trends in the Global Raw Chicken Meat Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Raw Chicken Meat Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Raw Chicken Meat Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: JBS
• 7.2: Tyson Foods
• 7.3: Cargill
• 7.4: BRF
• 7.5: Mountaire Farms
• 7.6: New Hope
• 7.7: Sunner Development
• 7.8: Koch Foods
• 7.9: Foster Farms
• 7.10: Perdue