全球苦酒市場報告：趨勢、預測和競爭分析（至2031年）

全球苦酒市場的未來很可能在餐飲和零售服務市場中看到機會。預計2025-2031年期間，全球苦酒市場規模的年複合成長率將達到5.4%。該市場的主要驅動力包括對天然和功能性成分日益成長的需求、人們對傳統醫藥和草藥日益成長的興趣，以及苦酒在食品和飲料行業的使用日益增加。

• Lucintel 預測，在預測期內，雞尾酒苦酒將成為飲料類型中成長率最高的。
• 從應用來看，零售服務預計將實現高成長。
• 根據地區，預計北美將在預測期內實現最高成長。

苦酒市場的新趨勢

隨著人們對健康產品的需求日益成長，苦酒正日益受到各行各業的關注，從機能飲料和食品到保健品。苦酒市場的趨勢表明，消費者對天然產品、健康解決方案和多功能產品的興趣日益濃厚。這些發展趨勢標誌著消費行為轉向更全面的健康理念，而苦酒也正日益融入主流市場。以下是改變苦酒市場的關鍵趨勢：

• 機能飲料日益普及：機能飲料是苦酒市場的主要成長要素。隨著消費者越來越注重飲料的健康益處，苦酒被添加到涼茶、排毒水和滋補品等飲料中。苦酒因其促進消化和代謝以及排毒的功效而廣受歡迎。隨著消費者尋求超越簡單補水功效的產品，添加苦酒的機能飲料在保健品和主流通路的需求都十分強勁。
• 苦酒在美食和手工食品中的應用：苦酒作為一種配料在美食和手工食品行業中日益受到青睞。從鹹味醬汁到精緻巧克力和調味品，苦酒廣泛用於提升風味的深度和複雜性。苦酒作為增味劑的流行，得益於手工食品文化的蓬勃發展，這種文化以獨特的手工食材為核心。除了在飲料中的應用，苦酒也被認為是食品應用中的創造性配料，這推動了對新產品的需求。
• 健康保健功效驅動需求：苦酒因其公認的健康益處，尤其是在消化器官系統健康、排毒和抑制食慾方面，越來越受到消費者的歡迎。苦酒常用於自然療法，以促進腸道健康、減少腹脹和幫助消化。隨著對自然療法和整體健康的需求持續成長，苦酒類產品的消費量也在成長，包括補充劑、助消化劑和排毒飲料。美國、德國和日本等注重健康的市場引領著此趨勢。
• DIY 和手工苦酒日益流行：DIY 苦酒的需求也日益受到家庭調酒師和苦酒愛好者的青睞。手工雞尾酒的流行以及對客製化特色風味的需求，推動了家庭自製苦酒的潮流。此外，市面上還有自製苦酒套件，消費者可以嘗試不同的草藥、香辛料和水果，調製屬於自己的苦酒。這一趨勢日益擴大苦酒市場，鼓勵更多人探索傳統商業品種以外的苦酒。
• 道德採購與永續性：隨著消費者對環境議題的日益關注，對永續來源苦酒的需求也日益成長。消費者如今越來越青睞符合道德標準、採用有機和公平貿易原料製成的產品。對永續產品日益成長的需求正促使苦酒製造商採用更環保的做法，例如使用環保包裝，並從永續農場採摘草藥和植物藥材。這一趨勢影響苦酒類別的演變，尤其是在消費者對永續性需求旺盛的市場。

苦酒市場的新趨勢表明，人們對具有健康益處的天然功能性產品的興趣日益濃厚。隨著對機能飲料、美食和健康產品的需求不斷成長，苦酒正用於新的領域。 DIY苦酒的興起、永續性以及苦酒在手工食品和食品飲料中的應用等趨勢改變市場，並支持其持續成長和發展。

苦酒市場近期趨勢

隨著人們對功能性和健康產品的興趣日益濃厚，苦酒市場也隨之變化，苦酒在各種應用中都扮演著核心角色。從保健品和草本茶到特色食品和飲料，苦酒正逐漸滲透到各種細分市場。隨著消費者對天然療法和健康解決方案的興趣日益濃厚，新的趨勢也應運而生，以滿足這些需求。以下是苦酒市場的五個關鍵發展趨勢及其將如何塑造產業的未來。

• 草本和機能飲料的擴張：草本和機能飲料，尤其是含有苦酒的飲料，是市場成長的關鍵領域。消費者越來越尋求具有健康益處的飲料，例如改善消化、排毒和抑制食慾。這促使各公司在排毒水、滋補品和涼茶等飲料中添加艾蒿、生薑和蒲公英等苦味草本植物。這一趨勢迎合了消費者對健康飲料日益成長的興趣，推動了苦酒市場的成長。
• 精釀雞尾酒市場中的苦酒：精釀雞尾酒的潮流推動了苦酒市場的近期成長。苦酒廣泛用於各種雞尾酒中，以提升風味深度，而像老式雞尾酒和內格羅尼這樣的傳統雞尾酒，加入苦酒後會更加美味。隨著精釀雞尾酒機芯的不斷發展，對高品質手工苦酒的需求也日益成長。各大公司試驗新的口味和配方，以滿足酒吧和家庭調酒師日益成長的需求。
• 消化器官系統健康崛起：人們對消化器官系統健康日益成長的興趣推動了苦酒作為消化補充劑的成長。數千年來，苦酒一直用於傳統醫學，幫助消化、消除腹脹並確保整體腸道健康。隨著消費者越來越關注自身健康，尤其是在北美和歐洲等市場，苦酒被推廣為消化器官系統。
• 環保實踐與永續性：隨著永續性成為消費者關注的焦點，苦酒市場正朝著環保生產模式轉變。越來越多的生產商從有機和公平貿易認證的農場採購苦酒中使用的草藥和植物成分。此外，環保包裝和永續生產流程的使用也在該行業日益普及。這些發展趨勢與消費者對符合道德和環保理念的產品日益成長的偏好相契合，共同推動了苦酒市場的成長。
• 產品線創新：製造商不斷開發其產品線，以滿足市場對獨特、功能性和風味苦味產品日益成長的需求。從低卡路里苦味到有機和無酒精產品，各公司擴展其產品線，以覆蓋更廣泛的消費者群體。柑橘、花香和香辛料等新型苦酒也不斷湧入市場，使苦酒在食品和飲料領域的應用更加多樣化。

苦酒市場當前的趨勢證實了人們對注重健康、永續和創新的產品的需求日益成長。草本飲料的興起、精釀雞尾酒的機芯以及消化器官系統健康產品的日益普及，刺激市場的成長。這些趨勢代表著消費者需求的轉變，並將決定苦酒類別的未來。

目錄

第1章 執行摘要

第2章 全球苦酒市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章 市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球苦酒市場趨勢（2019-2024年）及預測（2025-2031年）
• 全球苦酒市場類型
  • 雞尾酒苦酒
  • 苦味開胃酒
  • 消化苦酒
  • 藥用苦酒
• 全球苦酒市場（依應用）
  • 餐飲服務
  • 零售服務

第4章 各地區市場趨勢及預測分析（2019-2031）

• 全球苦酒市場（依地區）
• 北美苦酒市場
• 歐洲苦酒市場
• 亞太苦味市場
• 其他地區的市場低迷

第5章 競爭分析

• 產品系列分析
• 運作整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球苦酒市場成長機會（依類型）
  • 全球苦酒市場成長機會（依應用）
  • 全球苦酒市場成長機會（依地區）
• 全球苦酒市場的新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球苦酒市場的生產能力
  • 全球苦酒市場的併購與合資
  • 認證和許可

第7章 主要企業簡介

• Mast-Jagermeister
• Fernet Branca
• Stock Spirits Group
• Gruppo Campari
• Angostura Bitters
• Underberg
• Gammel Dansk
• Kuemmerling
• Unicum
• Scrappy's Bitters

The future of the global bitter market looks promising with opportunities in the restaurant service and retail service markets. The global bitter market is expected to grow with a CAGR of 5.4% from 2025 to 2031. The major drivers for this market are the rising demand for natural & functional ingredients, the growing interest in traditional & herbal medicine, and the increasing use of bitters in the food & beverage industry.

• Lucintel forecasts that, within the type category, cocktail bitter is expected to witness the highest growth over the forecast period.
• Within the application category, retail service is expected to witness higher growth.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Bitter Market

With increasing demand for health-oriented products, bitters have seen considerable interest across industries, ranging from functional drinks and food items to wellness supplements. Tendencies in the bitter market point to increasing consumer interest in natural products, wellness solutions, and multi-functional products. These trends indicate changes in consumer behavior towards more holistic health approaches and the growing integration of bitters into mainstream markets. Below are key trends that are transforming the bitter market.

• Growing Popularity of Functional Drinks: Functional drinks are a key growth driver for the bitter market. As consumers increasingly value health benefits in their drinks, bitters are being added to beverages such as herbal teas, detox waters, and tonics. Bitters are especially popular for their digestive support, metabolism-boosting, and body detoxifying properties. As consumers seek products that provide health benefits beyond simple hydration, functional beverages with bitters are experiencing strong demand in both the wellness and mainstream channels.
• Incorporation of Bitters into Gourmet and Craft Foods: Bitters are being sought after as an ingredient by the gourmet and craft food industries. From savory dressings and sauces to upscale chocolates and condiments, bitters are being incorporated to introduce depth and complexity to flavors. The popularity of bitters as a flavor enhancer has been driven by the growth of craft food culture, which is centered on distinctive and artisanal ingredients. Aside from their use in drinks, bitters are increasingly being recognized as a creative ingredient in food applications, which is fueling demand for new products.
• Health and Wellness Benefits Fueling Demand: Bitters are being sought by consumers more and more for their perceived health benefits, especially in digestive health, detoxification, and appetite suppression. Bitters are commonly used in natural medicine to enhance gut health, reduce bloating, and stimulate digestion. As demand for natural remedies and holistic health continues to expand, bitter-based product consumption, such as supplements, digestive remedies, and detox drinks, will also be on the upswing. Markets with greater awareness of wellness, like in the U.S., Germany, and Japan, lead this trend.
• Increasing popularity of DIY and Craft Bitters: Demand for DIY bitters has also witnessed a heightened level of interest from home bartenders and bitters enthusiasts. The home trend of creating customized bitters has been driven by the popularity of craft cocktails and the need for customized, specialty flavors. Home bitters production kits exist that enable consumers to test out a variety of herbs, spices, and fruits in creating their own customized bitters. This trend is broadening the market for bitters and prompting more individuals to explore the ingredient beyond conventional commercial varieties.
• Ethical Sourcing and Sustainability: With growing concern among consumers for environmental problems, sustainably sourced bitters are in high demand. Consumers are now increasingly looking for products that are produced ethically and incorporate organic and fair-trade sources. The rise in the demand for sustainable products is compelling the makers of bitters to use greener practices, like using green packaging and harvesting herbs and botanicals from sustainable farms. This movement is influencing the evolution of the bitter segment, especially in markets that are strong in terms of consumer need for sustainability.

The new trends in the bitter market are an indication of increased interest in natural, functional products that provide health benefits. With the increasing demand for functional drinks, gourmet foods, and wellness-oriented products, bitters are being used in new applications. Trends like the growth of DIY bitters, sustainability, and the use of bitters in craft foods and beverages are transforming the market, driving its continued growth and development.

Recent Developments in the Bitter Market

The bitter market is changing with the growing interest in functional, health-oriented products, and bitters are taking center stage in a variety of uses. From health supplements and herbal teas to specialty foods and drinks, bitters are finding their way into all sorts of market segments. With growing consumer interest in natural cures and wellness solutions, new trends are unfolding to address these interests. Following are five key developments of the bitter market, highlighting how they are setting the stage for the future of the industry.

• Expansion of Herbal and Functional Drinks: Herbal and functional drinks, especially those that include bitters, represent a significant growth area of the market. Consumers are increasingly looking for drinks that provide health benefits, including digestive aid, detoxification, and appetite suppression. Therefore, firms are adding bitter herbs like wormwood, ginger, and dandelion to beverages like detox waters, tonics, and herbal teas. This trend is addressing the increasing consumer interest in health-oriented drinks and fueling growth for the bitter market.
• Bitters in the Craft Cocktail Market: The craft cocktail trend has been instrumental in recent growth in the bitter market. Bitters are being applied across a broad spectrum of cocktails to add depth of flavor, and classic cocktails such as the Old Fashioned and Negroni are enhanced by the addition of bitters. With the craft cocktail movement continuing to grow, demand for high-quality, artisanal bitters is also on the rise. Companies are experimenting with new flavors and recipes to meet the increasing demand from bars and home bartenders.
• Digestive Health Products Rise: The bitters' growth, as digestive aids, is being spurred by the growing concern for digestive health. Bitters have been employed in traditional medicine for millennia to aid in digestion, combat bloating, and ensure overall gut well-being. With increased consumer interest in well-being, especially in markets such as North America and Europe, bitters are promoted as a natural remedy for digestive upset. Manufacturers are creating fresh bitter-based solutions, including tinctures and supplements, in response to increasing demand for solutions for digestive wellness.
• Eco-Friendly Practice and Sustainability: As sustainability becomes a key consideration for consumers, the bitter market is seeing a shift toward environmentally conscious production practices. Producers are increasingly sourcing herbs and botanicals used in bitters from organic and fair-trade certified farms. Additionally, eco-friendly packaging and the use of sustainable manufacturing processes are becoming common in the industry. These developments align with growing consumer preferences for ethical and environmentally responsible products, driving growth in the bitter market.
• Innovation in Product Offerings: Manufacturers are constantly developing their product lines to meet the increasing demand for distinctive, functional, and flavorful bitter products. From low-calorie bitters to organic and alcohol-free products, companies are expanding their product lines to reach a wider consumer base. New flavor profiles, including citrus, floral, and spice-infused bitters, are also being launched into the market, further increasing the versatility of bitters in food and beverages.

Current trends in the bitter market underscore the expanding demand for health-oriented, sustainable, and innovative products. The growth of herbal drinks, the craft cocktail movement, and the expanding popularity of digestive health products are stimulating market growth. These trends depict changing customer desires and are defining the future of the bitter category.

Strategic Growth Opportunities in the Bitter Market

The bitter market offers some strategic growth possibilities, specifically in health, wellness, and food innovation applications. As natural, functional products are becoming more and more popular with consumers, bitters are finding more attention in the beverages, food ingredients, and supplements space. The following are five primary growth possibilities within the bitter market that represent opportunities where companies can take advantage of growing trends to build market share.

• Functional Teas and Beverages: Functional beverage demand is expanding quickly, and bitters are being added to more and more beverages that provide digestive health, detoxification, and general well-being. Bitters are being used in herbal teas, detox waters, and kombuchas to add their health benefits. This trend can be leveraged by manufacturers with the development of novel, bitter-infused beverage products that appeal to health-focused consumers.
• Gourmet and Artisanal Foods: The increasing demand for gourmet and artisanal foods offers the potential to infuse bitters into novel food items. Ranging from dressings and sauces to chocolates and jams, bitters can be incorporated as a distinctive taste ingredient to provide depth to culinary products. Businesses can capitalize on the opportunity by introducing premium products highlighting the range of the uses of bitters in food products.
• Digestive Health Supplements: Bitters have traditionally been utilized to maintain digestive well-being, and the market for digestive health supplements is increasing. Businesses can take advantage of this trend by creating bitters-based products like tinctures, capsules, and gummies that address digestive ailments such as bloating, indigestion, and slow digestion. As gut health becomes a central concern for consumers, this category holds strong growth potential.
• Sustainable and Ethical Products: As people become more environmentally aware, there is potential for companies to produce bitters products that share sustainability values. Utilizing ingredients from organic and fair-trade certified farms, environmentally friendly packaging, and ethical production methods can appeal to environmentally aware consumers and increase brand loyalty.
• Bitters in the Craft Cocktail Scene: The craft cocktail phenomenon continues to grow, presenting an opportunity for bitters manufacturers to capitalize on the increasing demand for premium cocktail ingredients. By launching new and imaginative flavors, bitters makers can meet bartenders' and home cocktail makers' tastes. This segment presents strong growth prospects as consumers still seek new cocktail experiences.

The bitter market offers a number of strategic growth opportunities, especially in functional beverages, gourmet foods, digestive health products, and sustainable products. With these opportunities, companies can be at the leading edge of this expanding market and access new consumer trends.

Bitter Market Driver and Challenges

The bitter market is guided by a set of drivers and challenges that affect its growth path. The major drivers that are pushing the market include technological progress, shifting consumer behavior, and changing regulatory environments. However, there are also numerous challenges that need to be overcome, such as supply chain problems and competition in the market. In this section, we discuss the main drivers and challenges that are affecting the bitter market.

The factors responsible for driving the bitter market include:

1. Increasing Consumer Demand for Natural Health Products: As consumers turn to natural and functional health products in greater numbers, demand for bitters increases. Bitters are prized for their wellness and digestive benefits, fueling market growth, particularly in areas of high health-focused consumer bases.

2. Shift to Preventative Healthcare: The international trend towards preventative medicine is driving the bitter market, as consumers look for products that encourage wellness before illness occurs. Bitters, with their broad spectrum of health benefits, are well placed to capitalize on this demand for proactive health.

3. Expansion of the Functional Beverage Market: Functional drinks, which provide additional health benefits such as digestive health, are a major force behind the bitter market. Bitters are being used more and more in teas, tonics, and detox beverages, reflecting the increasing popularity of drinks that promote overall health.

4. Craft Cocktail and Culinary Movements: The growth of gourmet food and craft cocktail trends has created growing demand for premium bitters. Bitters are being utilized as a flavoring in cocktails and foods, which is driving beverage and food industry market growth.

5. Growing Emphasis on Sustainability: Sustainability and ethical sourcing are emerging as key drivers in the sour market. Customers are looking for products aligned with their environmental values, and therefore companies are following sustainable practices and using sustainable packaging.

Challenges in the bitter market are:

1. Supply Chain Challenges: The bitter market is also exposed to supply chain challenges due to its dependence on natural ingredients, which are influenced by weather conditions, pests, and farming methods. Such challenges may create variations in ingredient availability and the pricing of products.

2. Regulatory Barriers: The regulatory environment for bitters might be complicated because regions have different production and labeling standards. Adherence to such regulations may be time-consuming and expensive, especially for small producers.

3. Competition from Other Natural Ingredients: Although bitters are favored due to their health benefits, they are confronted by other natural ingredients with the same characteristics, e.g., herbs and spices. This competition might restrict opportunities for growth in some market segments.

Drivers and barriers in the bitter market serve to emphasize the dynamic character of the industry. Whereas growing demand for natural products, functional beverages, and sustainable offerings is driving growth, supply chain concerns and regulatory challenges remain strong challenges. Combating these challenges while utilizing drivers in the market will be important to success in the bitter market.

List of Bitter Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies bitter companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the bitter companies profiled in this report include-

• Mast-Jagermeister
• Fernet Branca
• Stock Spirits Group
• Gruppo Campari
• Angostura Bitters
• Underberg
• Gammel Dansk
• Kuemmerling
• Unicum
• Scrappy's Bitters

Bitter Market by Segment

The study includes a forecast for the global bitter market by type, application, and region.

Bitter Market by Type [Value from 2019 to 2031]:

• Cocktail Bitters
• Aperitif Bitters
• Digestif Bitters
• Medicinal Bitters

Bitter Market by Application [Value from 2019 to 2031]:

• Restaurant Service
• Retail Service

Bitter Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Bitter Market

The bitter market is increasingly in vogue around the globe on account of expanding demand for natural ingredients, functional drinks, and bitters as a component of health-oriented and gourmet offerings. Bitter taste, once commonly utilized in aids to the digestive system, has been integrated into foods, beverages, and cosmetics as well. The market is growing fast as consumers are increasingly seeking to use bitters for their health benefits, especially in terms of digestion, immunity, and appetite control. This chapter discusses recent trends in the bitter market in the five key nations: the United States, China, Germany, India, and Japan.

• United States: In the United States, the bitter market is driven by growing interest in functional drinks and healthy products. Bitters, particularly in the guise of digestive supplements and cocktail mixers, are popular in bars and homes. Wellness-oriented lifestyles are driving demand for herbal and natural bitters, with ginger, dandelion, and fennel among the ingredients becoming more prominent. In addition, bitters are being used more in the culinary arts, including in savory dishes and sauces. The U.S. market is being fueled by demand for bitters as a health product, as well as their application in classic cocktails.
• China: China's bitter market is changing as the demand for traditional herbal medicine and natural health products increases. Specifically, the application of bitter herbs in Chinese medicine for digestive health, detoxification, and general wellness is becoming increasingly popular. Chinese consumers are increasingly resorting to bitter herbal beverages and supplements to care for their digestive tracts and cleanse their bodies. As a result of an expanding middle class and an increasing number of individuals looking for preventive health remedies, the market for bitter-based products is anticipated to expand. Moreover, the addition of bitter ingredients to tea and functional drinks is driving market expansion.
• Germany: Germany boasts a robust market for bitters, especially in terms of digestive well-being. Bitters have a long history in the country of being used medicinally and to aid digestion, which has kept the demand going for herbal bitter beverages, tinctures, and liqueurs. There is increasing interest in functional foods and beverages, and bitters are being added to new products that enhance digestion and general health. German consumers prefer natural, organic ingredients, and this trend is driving the growth of bitter-based products. Moreover, the country's craft cocktail culture is also adding to the demand for bitters as cocktail mixers.
• India: The bitter market in India is increasing as there is a greater consumer demand for natural remedies for minor ailments. Bitters, especially those extracted from herbs such as neem, bitter melon, and turmeric, are being utilized for their perceived benefits to health, such as gastrointestinal support and glucose regulation. The more that awareness of the therapeutic advantages of traditional medicine grows, the greater is the demand for bitter-based healthcare products, especially in cities. Probiotic beverages, herbal teas, and functional drinks containing bitter components are increasingly popular. In addition, India's cultural heritage of Ayurveda is driving demand for bitter herbal medicines for health-promoting reasons.
• Japan: The Japanese bitter market is influenced by an increasing popularity of functional foods and drinks, especially those conducive to digestive function and overall wellness. Bitters, especially in the form of traditional herbs and roots, are gaining popularity in the form of beverages and supplements. Japanese consumers are interested in applying bitters to stimulate digestion, control hunger, and purify the body. Additionally, the trend among cocktails is generating demand for bitters in bars and restaurants. The Japanese demand for bitter-related products is further driven by Japan's emphasis on natural ingredients and health-oriented lifestyles.

Features of the Global Bitter Market

Market Size Estimates: Bitter market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Bitter market size by type, application, and region in terms of value ($B).

Regional Analysis: Bitter market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the bitter market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the bitter market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the bitter market by type (cocktail bitters, aperitif bitters, digestif bitters, and medicinal bitters), application (restaurant service and retail service), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Bitter Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Bitter Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Bitter Market by Type
  • 3.3.1: Cocktail Bitters
  • 3.3.2: Aperitif Bitters
  • 3.3.3: Digestif Bitters
  • 3.3.4: Medicinal Bitters
• 3.4: Global Bitter Market by Application
  • 3.4.1: Restaurant Service
  • 3.4.2: Retail Service

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Bitter Market by Region
• 4.2: North American Bitter Market
  • 4.2.1: North American Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.2.2: North American Market by Application: Restaurant Service and Retail Service
• 4.3: European Bitter Market
  • 4.3.1: European Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.3.2: European Market by Application: Restaurant Service and Retail Service
• 4.4: APAC Bitter Market
  • 4.4.1: APAC Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.4.2: APAC Market by Application: Restaurant Service and Retail Service
• 4.5: ROW Bitter Market
  • 4.5.1: ROW Market by Type: Cocktail Bitters, Aperitif Bitters, Digestif Bitters, and Medicinal Bitters
  • 4.5.2: ROW Market by Application: Restaurant Service and Retail Service

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Bitter Market by Type
  • 6.1.2: Growth Opportunities for the Global Bitter Market by Application
  • 6.1.3: Growth Opportunities for the Global Bitter Market by Region
• 6.2: Emerging Trends in the Global Bitter Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Bitter Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Bitter Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Mast-Jagermeister
• 7.2: Fernet Branca
• 7.3: Stock Spirits Group
• 7.4: Gruppo Campari
• 7.5: Angostura Bitters
• 7.6: Underberg
• 7.7: Gammel Dansk
• 7.8: Kuemmerling
• 7.9: Unicum
• 7.10: Scrappy's Bitters