防水野餐毯市場報告：2031 年趨勢、預測與競爭分析

全球防水野餐毯市場的未來前景很可能在於線上和線下銷售市場。預計 2025 年至 2031 年期間，全球防水野餐毯市場的複合年成長率為 6.4%。該市場的主要驅動力是消費者對戶外活動的興趣日益濃厚、對產品耐用性和功能性的認知日益增強，以及環保材料的日益普及。

• Lucintel 表示，根據類型，傳統防水野餐毯預計在預測期內將出現高速成長。
• 從應用程式來看，網路銷售預計將出現高速成長。
• 根據地區，預計北美將在預測期內實現最高成長。

防水野餐毯市場的新趨勢

防水野餐毯市場正在發生變化，以滿足消費者重視功能性、永續性和美觀性的不斷變化的偏好。新興趨勢包括使用環保材料、多功能設計、更高程度的客製化以及緊湊型、攜帶式選項的日益普及。這些趨勢正在徹底改變野餐毯的設計和行銷，為戶外用戶提供更多功能和永續的產品。

• 環保材質：永續產品正在興起，防水野餐毯也被迫轉向環保材質。我們的產品採用再生織物、生物分解性塗料和天然纖維製成，以最大限度地減少對環境的影響。有機棉、竹子和再生聚酯的使用響應了永續性和環保消費日益成長的壓力。隨著環保意識的增強，注重永續性的公司越來越受到消費者的歡迎，尤其是在德國和日本等對環保產品有需求的國家。
• 多功能設計：現代防水野餐毯除了保持表面乾燥之外，還具有多種功能。新產品通常具有可折疊墊子、內建儲物袋和可變形設計，可用作沙灘巾或戶外墊。這一趨勢是為了滿足消費者對多功能和實用性產品的需求，尤其是那些喜歡露營、遠足和海灘旅行等戶外活動的消費者。多功能概念使該毯子對追求便利和物有所值的消費者更具吸引力。
• 客製化和個人化：人們想要能夠展現自己風格的物品，這為客製化防水野餐毯提供了更多的選擇。每家公司都提供各種圖案、顏色和尺寸，以及允許客戶添加姓名或其他特殊功能的個人化選項。這一趨勢證實了人們對獨特、個人化產品日益成長的需求，尤其是用於禮物或特殊場合的產品。在美國和日本市場，客製化賦予產品情感方面，增強其大眾吸引力。
• 便攜和緊湊的設計：便攜性在防水野餐毯行業中起著關鍵作用，消費者要求毯子輕巧、緊湊且易於攜帶。現代野餐毯往往配有整合的提把、背帶和儲物袋，以增加便利性。這種趨勢在中國和印度等市場尤其普遍，因為空間和便攜性是關鍵因素。緊湊的設計還使消費者在不使用時可以更輕鬆地存放毯子，從而進一步促進了對旅行友善戶外產品的需求不斷成長。
• 智慧技術整合：領先品牌正在將智慧技術融入其防水野餐毯中。例如，內置USB介面（可為電子設備供電）和溫度調節布料的防水毯在美國和日本等市場越來越受歡迎。這一趨勢吸引了那些注重技術的消費者，他們希望戶外產品具有高階功能。智慧功能不僅為用戶提供了便利，也為傳統的野餐毯帶來了現代氣息，吸引了更多尋求多功能、高科技產品的受眾。

這些新趨勢透過強調消費者的永續性、功能性和個人化，正在改變防水野餐毯市場。隨著戶外休閒仍是一種日益成長的趨勢，各公司正試圖透過提供創新、環保、多用途的產品來滿足消費者的偏好。客製化功能和智慧技術的存在進一步提升了防水野餐毯的普及度，並確保了其在全球市場上的持續成功。

防水野餐毯市場的最新趨勢

防水野餐毯產業的當前趨勢反映了消費者對高性能、持久耐用、多用途戶外裝備不斷變化的需求。主要趨勢包括布料創新、對環保材料的關注、客製化產品的日益普及、線上銷售管道的擴展以及對旅行友好型和緊湊型設計的需求激增。

• 布料技術的創新：防水野餐毯產業最強勁的趨勢之一是布料技術的發展。製造商使用先進的材料，確保更好的防水性、耐用性和舒適性。聚酯纖維和絕緣襯裡等防水性能材料越來越受歡迎，因為它們在任何條件下都保持耐用並在使用過程中提供舒適感。這項創新提高了產品的整體功能性和耐用性，使其對戶外用戶更具吸引力。
• 重視環保材料：另一個主要趨勢是防水野餐毯生產中擴大應用環保材料。消費者的環保意識越來越強，鼓勵使用再生材料和天然纖維。公司使用有機棉、再生聚酯和生物分解性塗料來製造環保產品。這一趨勢是消費行為更大模式的一部分，其中永續性正日益成為購買決策的因素。
• 客製化和個人化選項：客製化和個人化選項的增加也對防水野餐毯市場的成長做出了重大貢獻。本公司為客戶提供在野餐毯上添加名稱、徽標和客製化設計的選項，以滿足對個人化、獨一無二產品日益成長的需求。這種創新最適合特殊場合和禮物，為產品增添情感色彩。能夠客製化您的毛毯也有助於您的品牌在飽和的市場中脫穎而出。
• 拓展線上銷售管道：電子商務的發展也是防水野餐毯市場的一大趨勢。基於網際網路的銷售平台使消費者能夠更輕鬆地訪問各種各樣的產品、發表評論並做出明智的購買選擇。這一成長受到疫情的刺激，導致更多消費者網路購物。電子商務使製造商能夠瞄準更大的受眾，尤其是喜歡在線購買產品的便利的年輕消費者。分銷管道的這種變化有助於擴大市場範圍並實現整體成長。
• 需要緊湊、適合旅行的設計：人們對便攜、輕巧、適合旅行的防水野餐毯的需求日益成長，這需要一種適合快速使用的緊湊設計。可折疊且配有內置背帶或袋子的野餐毯越來越受歡迎。這項創新滿足了戶外運動愛好者對易於包裝和儲存的產品的消費者需求。這種適合旅行的設計使毯子更加靈活，並確保它能夠覆蓋更廣泛的客戶，特別是那些從事徒步旅行、海灘旅行和露營等活動的客戶。

這些趨勢凸顯了對滿足現代戶外生活需求的防水野餐毯日益成長的需求。透過強調布料技術、環境永續性、客製化選項、電子商務管道和輕量化設計，該行業正在適應消費者的需求。隨著這些趨勢席捲整個行業，防水野餐毯市場預計將進一步成長和發展。

目錄

第1章執行摘要

第2章全球防水野餐毯市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章 2019年至2031年市場趨勢及預測分析

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球防水野餐毯市場趨勢（2019-2024 年）及預測（2025-2031 年）
• 按類型
  • 傳統防水野餐毯
  • 隔熱野餐毯
• 按用途
  • 網上銷售
  • 線下銷售

第4章2019年至2031年區域市場趨勢與預測分析

• 按地區
• 北美洲
• 歐洲
• 亞太地區
• 其他地區

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 按類型
  • 按用途
  • 按地區
• 全球防水野餐毯市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球防水野餐毯市場產能擴張
  • 全球防水野餐毯市場的合併、收購和合資企業
  • 認證和許可

第7章主要企業簡介

• Beckworth
• Oceas Outdoors
• Picnic Time
• YODO
• Scuddles
• PortableAnd
• KingCamp
• Mumu Sugar
• Tirrinia
• HEHUI

The future of the global waterproof picnic blanket market looks promising with opportunities in the online sale and offline sale markets. The global waterproof picnic blanket market is expected to grow with a CAGR of 6.4% from 2025 to 2031. The major drivers for this market are the rising consumer interest in outdoor activities, the growing awareness of product durability & functionality, and the increasing popularity of eco-friendly materials.

• Lucintel forecasts that, within the type category, traditional waterproof picnic blanket is expected to witness higher growth over the forecast period.
• Within the application category, online sale is expected to witness higher growth.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Waterproof Picnic Blanket Market

The waterproof picnic blanket market is transforming to address the shifting tastes of consumers who value functionality, sustainability, and beauty. Emerging trends are the use of environmentally friendly materials, multi-functional designs, greater customization, and growing popularity of compact and portable options. These trends are revolutionizing the design and marketing of picnic blankets, providing more versatile and sustainable products to outdoor users.

• Eco-Friendly Materials: Sustainable products are on the rise, forcing the transition towards eco-friendly materials for waterproof picnic blankets. Products are being made using recycled fabrics, biodegradable coatings, and natural fibers, minimizing their environmental footprint. Utilization of organic cotton, bamboo, and recycled polyester is complying with increased pressure on sustainability and eco-friendly consumption. As concern for the environment increases, companies that focus on sustainability are becoming more popular among consumers, especially in countries such as Germany and Japan, where green products are much sought after.
• Multi-Functional Designs: Contemporary waterproof picnic blankets are created to have multiple functions in addition to keeping a surface dry. New products generally feature aspects such as foldable mats, in-built storage pockets, or transformable designs for use as beach towels or outside mats. Such a trend has been an effort to meet consumers' demands for products that bring about versatility and practicality, particularly from people who like undertaking outdoor activities like camping, trekking, and beach trips. Multi-functional concepts render the blankets more attractive to consumers who yearn for convenience and value out of their money.
• Customization and Personalization: People are seeking items that express their personal style, resulting in expanded customization choices for waterproof picnic blankets. Companies are providing a range of patterns, colors, and sizes, and personalization options where customers can have their names or other special features added. This trend supports the expanding desire for distinctive, personalized products, particularly for presents or special occasions. In the U.S. and Japanese markets, customization introduces an emotional aspect to products, making them more appealing to the masses.
• Portability and Compact Designs: Portability plays a significant role in the waterproof picnic blanket industry, with consumers looking for lightweight, compact, and easy-to-carry blankets. Contemporary picnic blankets tend to have integrated carrying handles, straps, or storage bags for added convenience. This trend is especially common in markets such as China and India, where space and ease of transportation are key factors. Compact designs also allow consumers to more easily store their blankets when not in use, further contributing to the rise in demand for travel-friendly outdoor products.
• Smart Technology Integration: Certain progressive brands are adding smart technology to their waterproof picnic blankets. For example, waterproof blankets with integrated USB ports to power electronic devices, or temperature-controlling fabrics, are gaining traction in markets such as the U.S. and Japan. Such a trend appeals to technology-oriented consumers who are looking for higher-end features in their outdoor products. Smart features not only provide greater convenience to users but also bring a touch of modernity to the conventional picnic blanket, appealing to a wider audience in search of multifunctional, high-tech products.

These nascent trends are transforming the market for waterproof picnic blankets by highlighting sustainability, functionality, and personalization among consumers. As outdoor recreation remains a growing trend, companies are aligning with consumers' tastes by providing innovative, green, and multi-purpose products. The presence of customization features and intelligent technology further boosts the popularity of waterproof picnic blankets to ensure they remain successful in worldwide markets.

Recent Developments in the Waterproof Picnic Blanket Market

Current trends in the waterproof picnic blanket industry reflect evolving consumer need for high-performance, long-lasting, and multipurpose outdoor equipment. The primary trends are technology advances in fabric, greater emphasis on environmentally friendly materials, growing popularity of bespoke products, expanded online sales channels, and surging demand for travel-friendly and compact designs.

• Fabric Technology Innovations: One of the strongest trends in the waterproof picnic blanket industry is the development of fabric technology. Advanced materials are being employed by manufacturers that ensure better waterproofing, more durability, and greater comfort. The popularity of high-performance fabrics such as polyester with water-resistant finishes, along with insulated linings, is on the rise due to their capacity to maintain durability in any conditions while providing comfort during usage. This innovation improves the overall functionality of the product and its longevity, which makes it more attractive to outdoor users.
• Greater Emphasis on Environmentally Friendly Materials: Another significant trend is the increasing application of environmentally friendly materials in waterproof picnic blanket manufacturing. Consumers are increasingly aware of environmental sustainability, and this has prompted the use of recycled materials and natural fibers. Companies are using organic cotton, recycled polyester, and biodegradable coatings to produce eco-friendly products. This trend is part of larger consumer behavior patterns, where sustainability is increasingly becoming a determining factor in purchasing decisions.
• Customization and Personalization Options: The growth of customization and personalization options has also contributed significantly to the growth of the waterproof picnic blanket market. Companies are providing customers with the option to personalize their picnic blankets with names, logos, or custom designs, meeting the growing demand for personalized and individualistic products. This innovation is most favored for special occasions and gifts, providing an emotional touch to the product. The capacity to customize blankets also helps brands differentiate themselves in a saturated market.
• Growing Online Sales Channels: Development in e-commerce has been another major trend in the waterproof picnic blanket market. Internet-based sales platforms have facilitated consumers' access to a broad range of products, review comments, and making informed purchasing choices. The growth has been spurred by the pandemic, where more consumers used online shopping. E-commerce enables manufacturers to target a wider population, especially young consumers who like the convenience of buying products online. This change in distribution channels has extended the market's scope and helped achieve overall growth.
• Need for Compact and Travel-Friendly Designs: Rising need for portable, light-weight, and travel-friendly waterproof picnic blankets has generated the need for compact designs ideal for immediate use. Picnic blankets that fold into small, travel-package-friendly sizes with in-built carrying straps or bags are gaining popularity. This innovation is in response to the demands of consumers who are outdoor enthusiasts yet want products that are convenient to pack and store. Travel-friendly designs make the blankets more flexible, ensuring that they will reach a broader customer base, particularly those who engage in activities such as hiking, beach trips, and camping.

These trends underscore the increasing need for waterproof picnic blankets that address the requirements of contemporary outdoor living. By emphasizing fabric technology, environmental sustainability, customization options, e-commerce channels, and lightweight designs, the industry is adapting to the demands of consumers. With these trends set to dominate the industry, the market for waterproof picnic blankets is set for further growth and development.

Strategic Growth Opportunities in the Waterproof Picnic Blanket Market

The waterproof picnic blanket market provides good growth opportunities across a range of key applications, including outdoor recreation, environmental-friendly products, bespoke-designed blankets, travel, and premium. The opportunities arise as a result of shifting consumer behaviors, innovations, and the increased popularity of outdoor activities.

• Outdoor Recreation: As recreation outdoors in activities such as picnicking, hiking, and camping increases, the need for waterproof picnic blankets that provide convenience, comfort, and strength continues to grow. This presents one of the significant opportunities for expansion for manufacturers who can focus on outdoor recreational consumers with products that are functional as well as trendy. Through creation of blankets targeting different outdoor recreational activities, organizations can address a broad customer market and increase consumer base.
• Eco-Friendly Products: The growth in demand for sustainable products offers a great opportunity for growth in the waterproof picnic blanket industry. People are increasingly becoming eco-conscious, which means they are preferring eco-friendly materials such as organic cotton, recycled polyester, and biodegradable coatings. With a focus on sustainability and eco-friendly products, companies can create a loyal customer base and meet global environmental needs.
• Custom-Designed Blankets: The customization trend provides a rich growth strategy for the market. More and more consumers are looking for customized products that match their own tastes. Providing customization options, including the provision to put names or logos, can serve as a way to differentiate in a crowded market. This is particularly desirable for occasions, gifts, or branded items, creating new sources of expansion.
• Travel Accessories: Demand for lightweight, compact, and travel-pleasant picnic blankets is increasing as consumers look for outdoor products that are easy to take along. Products that are small enough to fold into neat, portable packages with carrying handles or straps are more desirable. Companies can take advantage of this trend by providing products that consumers who value ease of use and convenience in their outdoor equipment will love.
• Premium Products: As people become more inclined to look for high-quality, long-lasting, and luxurious outdoor products, the market for high-end waterproof picnic blankets is expanding. The blankets are typically crafted from high-tech materials, providing greater comfort, durability, and water resistance. By targeting high-income consumers and focusing on quality and craftsmanship, brands can ride the increasing trend for high-end outdoor products.

The market for waterproof picnic blankets provides a number of growth opportunities in key applications such as outdoor recreation, green products, customization, travel accessories, and premium. By partnering with the trends of consumers and concentrating on these domains, manufacturers can set themselves for triumph and take advantage of emerging market needs.

Waterproof Picnic Blanket Market Driver and Challenges

The waterproof picnic blanket industry is driven by a variety of drivers and challenges that are rooted in technological, economic, and regulatory considerations. With increasing consumer demand for high-quality, long-lasting, and multi-functional outdoor products, the industry has both opportunities and challenges. Key drivers like innovations in fabric technology, increasing participation in outdoor activities, and environmentally conscious consumer behavior are influencing the market, while challenges like material costs, regulatory restrictions, and market competition can affect growth. Identification of these drivers and challenges is crucial for businesses seeking to succeed in this competitive market.

The factors responsible for driving the waterproof picnic blanket market include:

1. Technology Advances in Fabric: Technology advances in fabric production are a key driver in the waterproof picnic blanket market. New fabric technology, including enhanced water-resistant treatments and breathable membranes, adds to the functionality and comfort of blankets. Manufacturers employ newer materials such as recycled polyester and environmental-friendly materials, making the blankets stronger, lighter, and cleaner to maintain. These new technologies offer a competitive advantage in the marketplace through meeting consumer demand for high-performance, long-life outdoor products. As technology advances, consumers expect products to improve further with enhanced waterproofing and comfort, which will drive demand higher.

2. Rising Outdoor Activities and Tourism: Rising outdoor activities like camping, hiking, beach trips, and picnics are propelling the demand for waterproof picnic blankets. With increasing interest in spending time outdoors and emphasis on health and wellness, increasing numbers of individuals are taking up recreational pursuits involving tough outdoor goods. Increased tourism at home and abroad is another factor, with outdoor leisure pursuits now being an integral part of vacations and day trips. As this trend persists, the waterproof picnic blanket market will grow, with consumers looking for products that will improve their outdoor experiences.

3. Increasing Consumer Interest in Sustainability: Sustainability is a major growth driver in the waterproof picnic blanket market. Environmentally conscious consumers are increasingly looking for products made from sustainable materials, including organic cotton, bamboo fibers, and recycled materials. Producers are meeting this need by making environmentally friendly picnic blankets that minimize harm to the environment. This trend is not just motivated by green considerations but by the increasing phenomenon of ethical consumption. With more individuals making sustainability a choice in their buying process, the marketplace for sustainable waterproof picnic blankets is likely to grow, creating a central growth area for companies in the sector.

4. Greater Customization and Personalization: Personalization and customization have emerged as key drivers in the waterproof picnic blanket industry. Customers are seeking products that can be personalized to their style or used as one-of-a-kind gifts. The ability to personalize with names, logos, or custom designs resonates with a broad spectrum of customers, from families to companies. With the ease of personalization through online channels, demand for custom-printed waterproof picnic blankets is increasing. The producers who incorporate this feature have an opportunity to attract a larger segment of buyers, including gift-seekers of special occasion products, which contributes to the improvement of their market presence.

5. Enhanced Retail and Online Sales Channels: Increased growth in the field of e-commerce has drastically transformed the waterproof picnic blanket industry. The customers now enjoy simpler access to numerous products through internet stores, where they can view prices, reviews, and make smart buys. Online shopping convenience has eased it for producers to access customers globally, and hence the market competition is increased. Also, increased retail channels, both offline and online, make waterproof picnic blankets more accessible to more consumers. The trend is facilitating the growth and development of the market to accommodate evolving consumer needs.

Challenges in the waterproof picnic blanket market are:

1. Increased Material Costs: One of the key challenges to the waterproof picnic blanket market is the increasing material cost of making high-quality, long-lasting products. Cloths with high levels of waterproofing, insulation, and comfort, like cutting-edge polyester blends and environmentally friendly materials, may be costly to procure and produce. These additional material costs usually translate into higher retail prices that may discourage price-sensitive buyers from buying high-end products. Producers have to weigh the need for quality and innovation against the requirement to maintain cost competitiveness, which is still a key challenge in a price-sensitive industry.

2. Regulatory and Environmental Standards: Regulatory issues can also affect the waterproof picnic blanket industry, particularly with regards to environmental standards. As governments globally impose increasing regulations on production processes, waste disposal, and the use of non-degradable materials, producers will need to conform in order to remain compliant. Making their products comply with these environmental requirements can raise the cost of production and complicate the supply chain. Moreover, regulatory agencies are placing emphasis on minimizing the carbon footprint of products, and this necessitates manufacturers to seek more environmentally friendly ways of production. Compliance with these standards, though essential, can be a challenge to companies in the sector.

3. High Market Competition: The market for waterproof picnic blankets is very competitive, with numerous players competing for market share. The prevalence of inexpensive alternatives, especially in markets such as China and India, has made it challenging for brands with premium products to differentiate themselves. Competition compels prices downward, and firms end up cutting costs, occasionally at the expense of quality. Aside from the pressures of prices, brands need to innovate constantly in order to distinguish themselves from other firms. This ongoing pressure to stay current in a competitive market can be a serious challenge for companies attempting to stay profitable and in the market.

The waterproof picnic blanket industry is influenced by a number of major drivers, such as technological innovation, increased interest in outdoor recreation, increasing demand for eco-friendly products, customization, and wider distribution channels. Yet obstacles like high material costs, regulatory pressures, and stiff competition can stifle growth. Firms that master these drivers and challenges through innovating, driving costs down, and satisfying the consumer demand for quality and sustainability will be most likely to position themselves for lasting success in this changing market.

List of Waterproof Picnic Blanket Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies waterproof picnic blanket companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the waterproof picnic blanket companies profiled in this report include-

• Beckworth
• Oceas Outdoors
• Picnic Time
• YODO
• Scuddles
• PortableAnd
• KingCamp
• Mumu Sugar
• Tirrinia
• HEHUI

Waterproof Picnic Blanket Market by Segment

The study includes a forecast for the global waterproof picnic blanket market by type, application, and region.

Waterproof Picnic Blanket Market by Type [Value from 2019 to 2031]:

• Traditional Waterproof Picnic Blanket
• Insulated Picnic Blanket

Waterproof Picnic Blanket Market by Application [Value from 2019 to 2031]:

• Online Sales
• Offline Sales

Waterproof Picnic Blanket Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Waterproof Picnic Blanket Market

The waterproof picnic blanket market has experienced rapid expansion as a result of rising outdoor activities, particularly in countries with robust outdoor cultures such as the United States, China, Germany, India, and Japan. Customers are growing more aware of durability, mobility, and ease of maintenance, which has translated into innovations in design and material. Waterproof picnic blankets today also blend comfort, functionality, and beauty, focusing on water-repellent, light, and easy-to-clean designs. As outdoor activities become increasingly popular, companies are tapping into these tendencies by providing premium and multi-use products that suit a broad spectrum of consumers.

• United States: In the United States, the market for waterproof picnic blankets has seen a rise in demand for multi-functional, long-lasting, and versatile products. With the increasing popularity of outdoor activities like picnics, beach trips, and camping, consumers are looking for blankets that provide comfort and functional features like portability and ease of cleaning. Brands based in the U.S. are innovating by incorporating eco-friendly materials and water-resistant materials, which not only address environmental issues but also make the blankets durable enough to face different weather conditions. The market has grown as a result of increased demand for premium, high-performance products that are a blend of luxury and functionality.
• China: The waterproof picnic blanket market in China is growing tremendously, fueled by a high demand for low-cost outdoor products. With an expanding middle class and rising interest in outdoor recreational activities, Chinese manufacturers are concentrating on offering waterproof picnic blankets at affordable prices while retaining quality. The market is witnessing an increase in blankets produced from high-tech water-repellent materials and those that provide multi-purpose applications like being foldable or usable as mats for outdoor activities. Additionally, Chinese producers are adding more vibrant and appealing designs, aiming at younger consumers who want style in addition to functionality.
• Germany: Germany's outdoor waterproof picnic blanket market is fueled by a robust outdoor lifestyle, with consumers frequently participating in outdoor activities like hiking, camping, and outdoor festivals. Consumers are clamoring for high-quality waterproof blankets produced from sustainable, eco-friendly materials, a trend that is indicative of a larger shift toward sustainability across consumer goods. German consumers value quality, durability, and design, and many look for blankets that are not only water-resistant but also comfortable and easy to store. The market is fueled by advances in lightweight materials, compact design, and improved insulation, which find favor with outdoor users and eco-friendly consumers alike.
• India: In India, the market for waterproof picnic blankets is slowly picking up pace, with the increasing popularity of outdoor recreational activities among urban dwellers. As disposable incomes increase, consumers are looking more and more for cheap but good-quality picnic blankets that are durable and versatile. Although the market is yet to develop, there is a growing demand for lightweight and portable ones that meet the requirements of individuals who use them often for picnics, camping, and beach trips. Indian producers are also launching waterproof picnic blankets that appeal to local tastes as well as the nation's varied climatic conditions.
• Japan: Japan's market for waterproof picnic blankets is driven by the country's passion for outdoor activities like Hanami (cherry blossom viewing), beach trips, and camping. The market is witnessing a trend towards small, lightweight, and good-looking picnic blankets that provide comfort as well as functionality. Japanese consumers are also gravitating towards sustainable and environmentally friendly products, with producers launching blankets produced from recycled or organic materials. The nation's devotion to quality craftsmanship and detail has resulted in premium waterproof picnic blankets that appeal to consumers who need both performance and style.

Features of the Global Waterproof Picnic Blanket Market

Market Size Estimates: Waterproof picnic blanket market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Waterproof picnic blanket market size by type, application, and region in terms of value ($B).

Regional Analysis: Waterproof picnic blanket market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the waterproof picnic blanket market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the waterproof picnic blanket market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the waterproof picnic blanket market by type (traditional waterproof picnic blanket and insulated picnic blanket), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Waterproof Picnic Blanket Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Waterproof Picnic Blanket Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Waterproof Picnic Blanket Market by Type
  • 3.3.1: Traditional Waterproof Picnic Blanket
  • 3.3.2: Insulated Picnic Blanket
• 3.4: Global Waterproof Picnic Blanket Market by Application
  • 3.4.1: Online Sales
  • 3.4.2: Offline Sales

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Waterproof Picnic Blanket Market by Region
• 4.2: North American Waterproof Picnic Blanket Market
  • 4.2.1: North American Market by Type: Traditional and Insulated Picnic Blanket
  • 4.2.2: North American Market by Application: Online Sales and Offline Sales
• 4.3: European Waterproof Picnic Blanket Market
  • 4.3.1: European Market by Type: Traditional and Insulated Picnic Blanket
  • 4.3.2: European Market by Application: Online Sales and Offline Sales
• 4.4: APAC Waterproof Picnic Blanket Market
  • 4.4.1: APAC Market by Type: Traditional and Insulated Picnic Blanket
  • 4.4.2: APAC Market by Application: Online Sales and Offline Sales
• 4.5: ROW Waterproof Picnic Blanket Market
  • 4.5.1: ROW Market by Type: Traditional and Insulated Picnic Blanket
  • 4.5.2: ROW Market by Application: Online Sales and Offline Sales

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Type
  • 6.1.2: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Application
  • 6.1.3: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Region
• 6.2: Emerging Trends in the Global Waterproof Picnic Blanket Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Waterproof Picnic Blanket Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Waterproof Picnic Blanket Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Beckworth
• 7.2: Oceas Outdoors
• 7.3: Picnic Time
• 7.4: YODO
• 7.5: Scuddles
• 7.6: PortableAnd
• 7.7: KingCamp
• 7.8: Mumu Sugar
• 7.9: Tirrinia
• 7.10: HEHUI