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液體驅蚊劑市場報告：趨勢、預測和競爭分析（至 2031 年）

Liquid Mosquito Repellent Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年03月21日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

全球液體驅蚊劑市場的未來前景可能包括一般人群和特殊人群市場的機會。預計 2025 年至 2031 年間，全球液體驅蚊劑市場將以 5.2% 的複合年成長率成長。這個市場的主要驅動力是蚊媒疾病的日益普及、人們對有效驅蚊劑需求的認知不斷提高，以及對環保和永續驅蚊劑的需求不斷成長。

Lucintel 預測，檸檬桉樹將在預測期內實現最高成長，因為它可以針對多種蚊子提供更持久、更廣泛的覆蓋範圍。
根據應用情況，由於人們越來越意識到嬰兒、孕婦和皮膚敏感人群等弱勢群體的特殊需求，因此預計特殊人群將出現更高的成長。
根據地區，預計北美在預測期內仍將是最大的地區。

液體驅蚊劑市場的策略性成長機會

不斷變化的消費者需求、持續的技術創新以及日益增強的健康和永續性意識為液體驅蚊劑在多種應用領域提供了策略性成長機會。

都市化加快：都市區的擴張導致蚊子活動增加。這使得對有效且易於使用的創新蚊蟲控制解決方案的需求日益成長，為都市區的液體驅蚊劑創造了市場機會。永續產品尤其受到歡迎。
天然和有機市場的出現：消費者對天然和有機產品的需求不斷成長，為生產和銷售基於植物來源活性成分的驅蚊劑的公司創造了新的機會。這一趨勢是為了響應人們日益增強的健康和環保意識，並導致了專門銷售天然驅蟲劑的領域的形成。
拓展新興市場：蚊媒疾病常見的新興市場蘊藏著機會。透過將滿足當地需求的產品引入這些市場，公司可以以更實惠的價格提供產品，同時擴大其全球影響力。
與個人保健產品的結合：驅蚊劑預計成長的一個領域是透過與個人保健產品的結合。驅蚊、保濕、防曬等多功能產品很可能會吸引尋求附加價值的消費者。
技術進步：智慧噴灑系統和超音波驅蚊器等技術發展為驅蚊器的差異化提供了機會。投資和開發這些技術的公司將能夠透過提供尖端解決方案來獲得市場佔有率。

推動液體驅蚊劑市場策略發展的成長機會包括都市化、自然市場、新興市場、個人護理整合和技術進步。這些機會凸顯了該行業如何適應不斷變化的消費者需求並尋求有效的蚊蟲控制替代方法。

液體驅蚊劑市場促進因素與挑戰

液體驅蚊劑市場受到各種因素和挑戰的推動，包括新興技術、監管壓力和不斷變化的消費者偏好。了解這些因素對於制定正確的市場策略至關重要。

推動液體驅蚊劑市場發展的因素有：

提高對蚊媒疾病的認知：瘧疾和登革熱等疾病的爆發提高了消費者的認知，並推動了對有效驅蚊劑的需求。隨著人們尋求可靠的解決方案來保護自己，驅蟲劑配方的市場正在成長和創新。
改良的配方和技術：技術的進步和配方的改進使得驅蚊劑更有效、更易於使用。新的輸送系統、天然成分和更持久的產品正在推動市場發展並提高客戶滿意度。
人們對天然產品的興趣日益濃厚：使用天然和有機產品的趨勢日益成長，正在產生重大影響。由於擔心合成化學物質對環境的影響，消費者擴大轉向由天然成分製成的產品，這導致對天然驅蚊劑的需求增加。

液體驅蚊劑市場面臨的挑戰是：

法規和安全標準：法規和安全標準：必須滿足嚴格的法規和安全標準，這對製造商來說是一個挑戰。這需要持續的投資和創新，以確保成分安全、有效且環保。
市場飽和與競爭：市場上充斥著許多產品和品牌，導致競爭激烈。在這種競爭環境中，企業的品牌差異化空間有限，因此創新和發展強大價值提案的必要性顯得格外重要。
消費者的懷疑和功效擔憂：一些消費者對驅蚊劑的功效持懷疑態度，尤其是那些採用天然或新配方製成的驅蚊劑。透過透明的溝通和基於證據的有效性聲明來建立消費者信任是關鍵。

液體驅蚊劑市場的主要促進因素是對蚊媒疾病的認知、技術進步、對天然產品的興趣、都市化以及可支配收入的增加。然而，克服監管問題、市場飽和和消費者懷疑等挑戰對於實現持續成長和滿足消費者不斷變化的需求至關重要。

宏觀經濟趨勢（2019-2024）及預測（2025-2031）
全球液體驅蚊劑市場趨勢（2019-2024）及預測（2025-2031）
全球液體驅蚊劑市場（按類型）
- 香茅油
- 香葉醇油
- 檸檬尤加利
- 其他
全球液體驅蚊劑市場（按應用）
- 普通人群
- 特殊人群
- 其他

第4章區域市場趨勢與預測分析（2019-2031）

全球液體驅蚊劑市場（按地區）
北美液體驅蚊劑市場
歐洲液體驅蚊劑市場
亞太液體驅蚊劑市場
其他地區液體驅蚊劑市場

第5章競爭分析

產品系列分析
營運整合
波特五力分析

第6章成長機會與策略分析

成長機會分析
- 全球液體驅蚊劑市場成長機會（按類型）
- 全球液體驅蚊劑市場的成長機會（按應用）
- 全球液體驅蚊劑市場各區域成長機會
全球液體驅蚊劑市場的新趨勢
戰略分析
- 新產品開發
- 全球液體驅蚊劑市場產能擴張
- 全球液體驅蚊劑市場的企業合併
- 認證和許可

第7章主要企業簡介

Reckitt Benckiser
Spectrum Brands
3M
Zhongshan LANJU
Godrej Household
Tender
Dainihon Jochugiku
Coleman
Manaksia
Omega Pharma

簡介目錄

The future of the global liquid mosquito repellent market looks promising with opportunities in the general population and special population markets. The global liquid mosquito repellent market is expected to grow with a CAGR of 5.2% from 2025 to 2031. The major drivers for this market are the rising prevalence of mosquito-borne diseases, heightened awareness about the need for effective mosquito repellents, and growing demand for eco-friendly and sustainable mosquito repellent.

Lucintel forecasts that, within the type category, lemon eucalyptus is expected to witness the highest growth over the forecast period due to its longer-lasting and broader protection against various mosquito species.
Within the application category, the special population is expected to witness higher growth due to growing awareness of specific needs for vulnerable groups like infants, pregnant women, and people with sensitive skin.
In terms of region, North America will remain the largest region over the forecast period.

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Emerging Trends in the Liquid Mosquito Repellent Market

Liquid mosquito repellent is one of the emerging trends in consumer preferences, technological advancements, health, and environmental sustainability. These trends are reshaping the market by driving innovation and improving product offerings.

Natural and organic formulations: There is increasing demand for natural and organic repellents. A growing number of consumers prefer products with plant-based ingredients such as citronella, eucalyptus, and neem. These formulations are perceived as safer and more eco-friendly.
Eco-friendly packaging: More companies are embracing sustainability, which is reflected in their packaging choices. Eco-friendly packaging solutions, including recyclable, biodegradable, and reduced-plastic options, are becoming more common. These changes appeal to environmentally conscious consumers and are also driven by stricter regulations on waste management.
Improved efficacy and duration: Innovations are enhancing the efficacy and duration of mosquito repellents. Time-release and controlled-release formulations are currently under development to provide longer-lasting protection with fewer applications. This trend addresses the higher demand for solutions in high-risk areas.
Multifunctional products: Interest in multifunctional repellents, which combine mosquito protection with other benefits, is increasing. Products that also offer skin moisturizing, sun protection, or pleasant fragrances are gaining popularity among value-seeking and time-constrained consumers.
Improvements in delivery systems: Technological innovations are enhancing the performance of mosquito repellents. New ideas, such as ultrasonic repellents and advanced spray mechanisms, are being studied to improve effectiveness and user comfort. These technologies aim to provide more precise and efficient methods of repellent application.

Natural formulations, eco-friendly packaging, increased efficacy, multifunctional products, and technological innovations are emerging trends that are reshaping the liquid mosquito repellent market. These trends indicate safer, more sustainable, and user-friendly solutions for evolving consumer needs.

Recent Developments in the Liquid Mosquito Repellent Market

Recent trends in the liquid mosquito repellent market contribute to the development of product formulations, technologies involved, and consumer preferences. These factors drive the growth of the market and encourage a more innovative approach to meeting diverse needs while increasing user satisfaction.

Natural Ingredients Introduction: More natural ingredients, such as citronella and eucalyptus, are increasingly being introduced in mosquito repellents. These nature-based alternatives have gained momentum among consumers seeking safer, chemical-free products. This shift has been driven by increased awareness of the environmental impact of synthetic chemicals.
Improvement in Delivery Systems: New delivery systems, such as advanced spray mechanisms and time-release formulations, are making mosquito repellents more effective and easier to apply. These innovations offer longer-lasting protection and more efficient application, addressing the need for durable and user-friendly solutions.
Eco-Friendly Packaging: One area of significant growth is eco-friendly packaging. In general, the market is experiencing an increasing trend toward the use of eco-friendly packaging methods. Firms are focusing on recyclable and biodegradable materials to meet the growing customer demand for environmentally sustainable products. This development aligns with broader environmental goals and regulatory requirements for reducing plastic waste.
Expansion of Multi-Functional Products: Insect repellents with multiple functions, such as mosquito repellents that also offer skincare or sun protection, are gaining momentum. This trend responds to consumer demand for added benefits in products and enhances the value of mosquito repellents, offering more compelling reasons for consumers to purchase such products.

The demand for liquid mosquito repellents is likely to be driven by developments in natural ingredients, delivery systems, eco-friendly packaging, and multi-functional products, along with technological innovations. These trends reflect changing consumer preferences and the growth of industries responding to environmental and health concerns.

Strategic Growth Opportunities for Liquid Mosquito Repellent Market

Changing consumer needs, continuous technological innovations and growing health and sustainability awareness have created several strategic growth opportunities for liquid mosquito repellents in various applications.

Growing urbanization: Urban areas are expanding, leading to an increase in mosquito activity. This creates opportunities for liquid mosquito repellents in urban areas, where growth is occurring and there is an increasing need for innovative mosquito control solutions that are effective and easy to use. Long-lasting protection products are especially in demand.
Emergence of natural and organic markets: The growing consumer demand for natural and organic products creates new opportunities for companies to manufacture and sell mosquito repellents based on plant-based active ingredients. This trend corresponds to increased health and environmental awareness, thus creating a special segment for the sale of natural repellents.
Emerging market expansion: There are opportunities in emerging markets where mosquito-borne diseases are common. Companies can venture into these markets with products tailored to local needs, making them more affordable while expanding their global presence.
Integration with personal care products: One area where the growth of mosquito repellents is expected is in their integration with personal care products. Multi-functional products that offer mosquito protection while moisturizing the skin or providing sun protection may attract consumers who seek added value.
Technological advancements: The development of technologies such as smart dispensing systems and ultrasonic repellents opens up opportunities for product differentiation in mosquito repellent products. Companies that invest in and develop these technologies can capture market share by offering state-of-the-art solutions.

The growth opportunities that drive strategic development in the liquid mosquito repellent market include urbanization, natural markets, emerging regions, personal care integration, and technological advancements. These opportunities highlight how well the industry adapts to changes in consumer demands and pursues alternatives for effective mosquito control.

Liquid Mosquito Repellent Market Driver and Challenges

The liquid mosquito repellent market is driven by various factors and challenges, including advanced technology, regulatory pressures, and shifting consumer preferences. Understanding these elements is essential for developing a proper maneuvering strategy in the market.

The factors responsible for driving the liquid mosquito repellent market include:

Increased Awareness about Mosquito-Borne Diseases: The prevalence of diseases such as malaria and dengue has created awareness among consumers, fueling demand for effective mosquito repellents. As people seek reliable solutions to protect themselves, market growth and innovation in repellent formulations have been observed.
Improvement in Formulation and Technology: Technical advancements and improvements in formulations have enhanced the efficacy of mosquito repellents, making them more convenient to use. New delivery systems, natural ingredients, and longer-lasting products are driving the market and increasing customer satisfaction.
Growing Interest in Natural Products: The growing trend towards using natural and organic products is a significant influencer. Consumers are increasingly interested in products made from natural ingredients due to concerns about the environmental impact of synthetic chemicals, which has led to a rise in demand for natural mosquito repellents.

Challenges in the liquid mosquito repellent market include:

Regulatory and Safety Standards: The need to meet stringent regulatory and safety standards may pose challenges for manufacturers. This requires continuous investment and innovation to ensure the safety, efficacy, and environmental impact of ingredients.
Market Saturation and Competition: The market has become saturated with numerous products and brands, creating intense competition. This leaves limited room for companies to differentiate their brands in such a competitive environment, highlighting the need for innovation and the development of strong value propositions.
Consumer Skepticism and Efficacy Concerns: Some consumers remain skeptical about the effectiveness of mosquito repellents, especially those made from natural ingredients or new formulations. Building consumer trust through transparent communication and evidence-based claims about efficacy is crucial.

The key drivers for the liquid mosquito repellent market are awareness of mosquito-borne diseases, technological advancements, interest in natural products, urbanization, and increased disposable income. However, overcoming challenges such as regulatory issues, market saturation, and consumer skepticism is essential for achieving continuous growth and meeting consumers' evolving needs.

List of Liquid Mosquito Repellent Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies liquid mosquito repellent companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the liquid mosquito repellent companies profiled in this report include-

Reckitt Benckiser
Spectrum Brands
3M
Zhongshan LANJU
Godrej Household
Tender
Dainihon Jochugiku
Coleman
Manaksia
Omega Pharma

Liquid Mosquito Repellent by Segment

The study includes a forecast for the global liquid mosquito repellent market by type, application, and region.

Liquid Mosquito Repellent Market by Type [Analysis by Value from 2019 to 2031]:

Citronella Oil
Geraniol Oil
Lemon Eucalyptus
Others

Liquid Mosquito Repellent Market by Application [Analysis by Value from 2019 to 2031]:

General Population
Special Population
Others

Liquid Mosquito Repellent Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Liquid Mosquito Repellent Market

The liquid mosquito repellent market has been continuously evolving under the influence of increasing awareness of mosquito-borne diseases, technological advancements, and changing consumer preferences. Recent developments reflect innovations in formulation, distribution, and regulation to meet diverse needs across different regions. Below is a discussion of the latest trends and developments in the United States, China, Germany, India, and Japan.

United States: There is a greater emphasis on natural and DEET-free formulations in the U.S. due to growing health awareness. Companies are launching repellents with plant-based active ingredients such as citronella and eucalyptus oil. In addition, improvements in delivery systems, such as pump sprays and aerosols, make it much easier for consumers to use the products and also enhance their efficiency. There is also a push for eco-friendly packaging.
China: The urbanization rate is growing, and diseases transmitted by mosquitoes are spreading rapidly. As a result, the demand for liquid mosquito repellents is rising in the Chinese market. Product development has focused on providing long-lasting effectiveness, incorporating additional benefits such as moisturizing agents, and investing in research and development to enhance efficacy and safety.
Germany: The German market is increasingly leaning toward eco-friendly and organic repellents. New product launches include those with biodegradable ingredients and sustainable packaging. Innovations are also evident in formulations designed for long-lasting protection with minimal environmental impact. Regulatory standards on safety and effectiveness are driving these developments.
India: The liquid mosquito repellent market is booming due to high mosquito activity and increased consumer awareness. Innovations focus on more effective formulations and greater affordability for all socio-economic segments. Additionally, there is a growing trend of using repellents that offer added benefits related to skin nourishment and pleasant fragrances.
Japan: In Japan, high-tech mosquito repellents with improved protection are exhibiting growth. Additionally, time-release mechanisms, advanced formulations, and more are being incorporated into various products. A noticeable trend in the market is the increasing use of traditional Japanese ingredients, such as Japanese peppermint and citronella, which are famous for their mosquito-repelling properties.

Features of the Global Liquid Mosquito Repellent Market

Market Size Estimates: Liquid mosquito repellent market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Liquid mosquito repellent market size by type, application, and region in terms of value ($B).

Regional Analysis: Liquid mosquito repellent market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the liquid mosquito repellent market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the liquid mosquito repellent market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the liquid mosquito repellent market by type (citronella oil, geraniol oil, lemon eucalyptus, and others), application (general population, special population, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Liquid Mosquito Repellent Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Liquid Mosquito Repellent Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Liquid Mosquito Repellent Market by Type
- 3.3.1: Citronella Oil
- 3.3.2: Geraniol Oil
- 3.3.3: Lemon Eucalyptus
- 3.3.4: Others
3.4: Global Liquid Mosquito Repellent Market by Application
- 3.4.1: General Population
- 3.4.2: Special Population
- 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Liquid Mosquito Repellent Market by Region
4.2: North American Liquid Mosquito Repellent Market
- 4.2.1: North American Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
- 4.2.2: North American Market by Application: General Population, Special Population, and Others
4.3: European Liquid Mosquito Repellent Market
- 4.3.1: European Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
- 4.3.2: European Market by Application: General Population, Special Population, and Others
4.4: APAC Liquid Mosquito Repellent Market
- 4.4.1: APAC Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
- 4.4.2: APAC Market by Application: General Population, Special Population, and Others
4.5: ROW Liquid Mosquito Repellent Market
- 4.5.1: ROW Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
- 4.5.2: ROW Market by Application: General Population, Special Population, and Others

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Type
- 6.1.2: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Application
- 6.1.3: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Region
6.2: Emerging Trends in the Global Liquid Mosquito Repellent Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Liquid Mosquito Repellent Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Liquid Mosquito Repellent Market
- 6.3.4: Certification and Licensing