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市場調查報告書
商品編碼
1680606

賽馬市場報告：2031 年趨勢、預測與競爭分析

Horse Racing Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

全球賽馬市場前景光明，線上市場、彩票零售商和賽馬市場都存在機會。預計到 2031 年，全球賽馬市場規模將達到 7,198 億美元，2025 年至 2031 年的複合年成長率為 8.1%。該市場的主要驅動力是對更豐富的賭博環境的需求不斷成長、大型賽事的日益普及以及對虛擬賽馬和電子競技的日益成長的偏好。

  • Lucintel 預測，按比賽類型分類，贏注將在整個預測期內保持最大佔有率。
  • 根據應用，預計賽馬場將在預測期內實現最高成長。
  • 從地區來看，預測期內北美仍將是最大的地區。

賽馬市場的策略成長機會

賽馬市場的特徵是策略性成長機會的出現，特別是在技術使用方面，這得益於消費者接受度的提高和全球化的不斷增強。

  • 健康與保健計劃：引入與騎手健身和馬匹復健相關的計劃將提高表現並吸引更多注重健康的消費者，從而擴大市場。
  • 企業贊助概況和贊助：增加企業贊助將導致行銷支出增加，提高比賽地位並吸引更多的觀眾。
  • 投注中的創新解決方案：複雜的投注方法，例如賽中投注和預測，可提供更好的客戶體驗並吸引更多人加入該行業，同時實施措施以提高市場滲透率。
  • 全球市場擴張：地理擴張為收益創造了新的成長機會，並擴大了相對較小的國內市場的市場規模。
  • 先進的數位選項：將虛擬實境和互動等新技術融入您的數位平台，將幫助您吸引更多精通科技的受眾，並提高粉絲參與度，從而擴大您的市場成長。

這些策略性成長機會將透過專注於技術、跨境市場和粉絲賦權來增強賽馬市場的未來。這些對於跟上行業發展和不斷變化的需求至關重要。

賽馬市場的促進因素與挑戰

有刺激賽馬市場的因素，也有阻礙賽馬市場的因素。了解這些因素對於有效引導產業發展是必要的。

推動賽馬市場的因素包括：

  • 對更健康生活方式的認知：隨著人們的健康意識增強，人們對騎手健身和馬匹護理計劃的興趣也越來越濃厚，這對行業的發展產生了積極的影響。
  • 新技術：投註解決方案和資料分析的進步將為市場帶來更好的客戶體驗和更高的業務效率。
  • 不斷發展的法律體制：產業發展和支持體育博彩的政府政策促進了賽馬市場的穩定和成長。
  • 對植物來源產品的需求不斷增加：市場正在向更天然或植物來源的產品轉變，為創新創造了新的機會。
  • 加大研發投入：加大研發投入將帶來技術與應用的進步，並增強市場競爭力。

賽馬市場面臨的挑戰是：

  • 認證和合規問題：監管要求通常難以滿足，從而限制了市場成長和消費者信任。
  • 供應鏈效率低：供應鏈延遲和相關成本限制了產品的可用性和定價，對市場產生負面影響。
  • 價格波動：導致原物料價格和市場需求波動的內部因素會造成不確定性，需要有計畫的風險管理。

個人健康促進和對法律和技術動態的理解等最佳實踐正在推動市場成長。然而，法規遵循、供應鏈效率低和價格波動等挑戰需要仔細考慮。實現這些目標對於在賽馬市場中成功定位自己至關重要。

目錄

第1章執行摘要

第2章 全球賽馬市場：市場動態

  • 簡介、背景和分類
  • 供應鏈
  • 產業驅動力與挑戰

第3章 2019年至2031年市場趨勢及預測分析

  • 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
  • 全球賽馬市場趨勢（2019-2024）及預測（2025-2031）
  • 全球賽馬市場（依賽事類型）
    • 單身的
    • 雙倍的
    • 贏
    • 三贏
    • 種馬股份系統
    • 其他
  • 全球賽馬市場的應用
    • 線上
    • 投注站
    • 賽馬場
    • 其他

第4章2019年至2031年區域市場趨勢與預測分析

  • 按地區分類：全球賽馬市場
  • 北美賽馬市場
  • 歐洲賽馬市場
  • 亞太賽馬市場
  • 其他區域賽馬市場

第5章 競爭分析

  • 產品系列分析
  • 業務整合
  • 波特五力分析

第6章 成長機會與策略分析

  • 成長機會分析
    • 全球賽馬市場成長機會（依賽事類型）
    • 全球賽馬市場的成長機會（按應用）
    • 全球賽馬市場各區域成長機會
  • 全球賽馬市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 全球賽馬市場容量不斷擴大
    • 全球賽馬市場的併購與合資
    • 認證和許可

第7章主要企業簡介

  • Churchill Downs
  • The Stronach
  • Keeneland Association
  • Del Mar Thoroughbred Club
  • Breeders'Cup
  • Woodbine Entertainment
  • Godolphin
簡介目錄

The future of the global horse racing market looks promising with opportunities in the online, lottery store, and racecourse markets. The global horse racing market is expected to reach an estimated $719.8 billion by 2031 with a CAGR of 8.1% from 2025 to 2031. The major drivers for this market are the growing demand for a greater gambling environment, the rising popularity of high-profile events, and expanding preference towards virtual horse racing and e-sports.

  • Lucintel forecasts that, Within the race type category, win bet will remain the largest segment over the forecast period.
  • Within the application category, racecourse is expected to witness the highest growth over the forecast period.
  • In terms of regions, North America will remain the largest region over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Horse Racing Market

The horse racing market is experiencing changes in fan engagement, betting processes, and regulatory aspects due to recent shifts. These trends address the effects of technology and sociological changes on the sport, generating new avenues.

  • Growing Digital Interaction: The increasing number of digital platforms is improving fan interaction through real-time video coverage, applications, and social networks to attract younger audiences and market the game effectively.
  • Expanding Legitimization of Sports Betting: The expansion of sports betting in various territories is increasing revenues for tracks and operators, leading to the development of modern and complex betting systems with more aggressive promotion.
  • Sustaining a Passion for Horses: Caring for racing horses is becoming a positive trend, providing better conditions at racetracks and efficient services from veterinarians while addressing societal and regulatory concerns.
  • The Use of More Advanced Data Analytics: Enhanced data analytics are providing horse riders with detailed information about horse performance and betting patterns, making it less risky for bettors.
  • Sustainability and Green Initiatives: Such initiatives appeal to consumers by promoting carbon footprint sustainability and racecourse green awareness.

These new phenomena are transforming the horse racing industry by fostering digitization, increasing betting possibilities, and addressing ethical and ecological issues. They are shaping the industry's future.

Recent Developments in the Horse Racing Market

Modernized horse racing facilities are evolving due to advances in technology, revised regulations, and enhanced participation of stakeholders. These developments are changing the industry and affecting how races are held and experienced.

  • Advanced Betting Technologies: Improvements in mobile betting applications and websites provide users with up-to-date information and graphics, as well as interactive options to place bets, enhancing functionality and user engagement.
  • Regulatory Reforms: More rigorous policies are establishing race integrity and animal welfare standards, including banned substances and safety measures, thus preserving the sport's integrity.
  • Digital Fan Engagement: The diversity of scenery and interactive approaches to horse racing has resulted in a larger fan base, increasing public interest and engagement with horse racing.
  • Investment in Racecourse Infrastructure: The development of racecourse amenities and improvement of track surfaces are increasing attendance by making race days more enjoyable.
  • Expansion of International Collaborations: International partnerships and cross-border races are enabling the sport to reach a larger global audience and create avenues for future competition.

These important transformations have bolstered the growth and expansion of the horse racing market. By understanding technology, market and regulatory modifications, and consumer structures, the market is adapting to changing conditions.

Strategic Growth Opportunities for Horse Racing Market

The horse racing market is characterized by the emergence of strategic growth opportunities, particularly in the use of technology as consumer adoption increases and globalization expands.

  • Health and Wellness Programs: The introduction of programs related to jockey fitness and horse rehabilitation will enhance performance and attract a growing segment of health-conscious consumers, thereby enhancing the market.
  • Corporate Sponsor Profiles and Sponsorships: Increased corporate sponsorship will result in a rise in marketing expenditures, improving the game's status and attracting more spectators.
  • Innovative Solutions for Betting: Complex betting methods, such as in-play betting or forecasts, provide a better customer experience, attracting more individuals to the industry while implementing measures to improve market penetration.
  • Expanded Global Markets: Geographical expansion creates new growth opportunities in revenue and broadens market size beyond the relatively small domestic market.
  • Advanced Digital Options: The inclusion of new technologies such as virtual reality and interactive features in digital platforms appeals to a more technologically oriented audience, increasing market growth through enhanced fan engagement.

These strategic growth opportunities reinforce the future of the horse racing market by focusing on technology, cross-border markets, and fan enhancement. They are essential for the industry's development and for meeting changing demands.

Horse Racing Market Driver and Challenges

Several factors can enhance or hinder the horse racing market. Understanding these factors is necessary to navigate the industry effectively.

The factors driving the horse racing market include:

  • Healthier Lifestyle Awareness: With the rise in health and wellness consciousness, there has been growing interest in programs related to the fitness of jockeys and horse care, positively affecting industry growth.
  • New Technologies: Advancements in betting solutions and data analytics deliver enhanced client experiences and operational efficiency to the market.
  • Evolving Legal Frameworks: Government policies that support industry development and sports betting are stabilizing and growing the horse racing market.
  • Increasing Demand for Plant-Based Products: The market is witnessing a shift toward more natural or plant-based products, creating new opportunities for innovation.
  • Increased Investment in R&D: Growing investments in research and development lead to advancements in technology and applications, enhancing market competitiveness.

Challenges in the horse racing market include:

  • Certification and Compliance Issues: Meeting regulatory requirements is often challenging, limiting market growth and consumer confidence.
  • Supply Chain Inefficiencies: Delays in supply chains and associated costs can constrain product supply and pricing, adversely affecting the market.
  • Price Fluctuations: Internal factors leading to changes in raw material prices and market demand may result in uncertainties, necessitating well-planned risk management practices.

Best practices such as promoting personal health, understanding legal and technological dynamics, and other conducive factors are driving market growth. However, challenges like regulatory compliance, supply chain inefficiencies, and price fluctuations require careful consideration. Achieving these objectives is vital for successful positioning in the horse racing market.

List of Horse Racing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. through these strategies horse racing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the horse racing companies profiled in this report include-

  • Churchill Downs
  • The Stronach
  • Keeneland Association
  • Del Mar Thoroughbred Club
  • Breeders' Cup
  • Woodbine Entertainment
  • Godolphin

Horse Racing by Segment

The study includes a forecast for the global horse racing by race type, application, and region.

Horse Racing Market by Race Type [Analysis by Value from 2019 to 2031]:

  • Single
  • Double
  • Win Bet
  • Treble
  • Patent
  • Others

Horse Racing Market by Application [Analysis by Value from 2019 to 2031]:

  • Online
  • Lottery Store
  • Racecourse
  • Others

Horse Racing Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Horse Racing Market

The horse racing market is evolving due to advancements in technology, regulatory changes, and shifts in consumer patterns. Key markets like the United States, India, Germany, and Japan are undergoing significant changes that indicate industrialization and innovation within the industry.

  • United States: In the U.S. horse racing market, development is driven by growing sports betting and digital activities. Factors such as data analysis, skill, and live streaming are enhancing fan enjoyment and expanding betting options, resulting in positive revenue developments within distribution channels.
  • Indian: The Indian horse racing market is witnessing growth due to the redevelopment of racecourses and betting. Government policy changes are encouraging industry growth, although concerns regarding infrastructure and regulatory consistency need to be addressed.
  • Germany: Germany is modernizing the horse racing market while respecting traditional practices. Industry growth is supported by advancements in betting systems and improvements in racetrack quality. A significant challenge is to engage younger audiences, particularly women, in the sport.
  • Japan: The focus on English highlights makes the foreign tourist market viable in the Japanese horse racing context. Recent updates emphasize digitalization and interaction with foreign agencies, although maintaining high product quality and managing economic impacts remain challenges.

Features of the Global Horse Racing Market

Market Size Estimates: Horse racing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Horse racing market size by race type, application, and region in terms of value ($B).

Regional Analysis: Horse racing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different race types, applications, and regions for the horse racing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the horse racing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the horse racing market by race type (single, double, win bet, treble, patent, and others), application (online, lottery store, racecourse, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Horse Racing Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Horse Racing Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Horse Racing Market by Race Type
    • 3.3.1: Single
    • 3.3.2: Double
    • 3.3.3: Win Bet
    • 3.3.4: Treble
    • 3.3.5: Patent
    • 3.3.6: Others
  • 3.4: Global Horse Racing Market by Application
    • 3.4.1: Online
    • 3.4.2: Lottery Store
    • 3.4.3: Racecourse
    • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Horse Racing Market by Region
  • 4.2: North American Horse Racing Market
    • 4.2.1: North American Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.2.2: North American Market by Application: Online, Lottery Store, Racecourse, and Others
  • 4.3: European Horse Racing Market
    • 4.3.1: European Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.3.2: European Market by Application: Online, Lottery Store, Racecourse, and Others
  • 4.4: APAC Horse Racing Market
    • 4.4.1: APAC Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.4.2: APAC Market by Application: Online, Lottery Store, Racecourse, and Others
  • 4.5: ROW Horse Racing Market
    • 4.5.1: ROW Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.5.2: ROW Market by Application: Online, Lottery Store, Racecourse, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Horse Racing Market by Race Type
    • 6.1.2: Growth Opportunities for the Global Horse Racing Market by Application
    • 6.1.3: Growth Opportunities for the Global Horse Racing Market by Region
  • 6.2: Emerging Trends in the Global Horse Racing Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Horse Racing Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Horse Racing Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Churchill Downs
  • 7.2: The Stronach
  • 7.3: Keeneland Association
  • 7.4: Del Mar Thoroughbred Club
  • 7.5: Breeders' Cup
  • 7.6: Woodbine Entertainment
  • 7.7: Godolphin