首頁 > 市場調查報告書 > 消費品

家具

市場調查報告書

商品編碼

1680322

頸枕市場報告：至2031年的趨勢、預測與競爭分析

Neck Travel Pillow Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年03月13日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

全球頸部旅行枕市場的未來前景很可能在線上和線下銷售市場都看到機會。預計全球頸部旅行枕市場從2025年到2031年的年複合成長率將達到 4.1%。這個市場的主要驅動力是人們對旅行舒適性和健康的認知不斷提高、旅遊業的興起以及枕頭設計技術創新的不斷提高。

根據 Lucintel 的預測，記憶海綿枕頭預計在預測期內將實現高速成長。
根據應用，預計預測期內線上銷售將出現高速成長。
根據地區來看，預計亞太地區將在預測期內實現最高成長。

頸枕市場的策略成長機會

隨著旅遊業的復甦以及消費者偏好轉向舒適和創新，頸部旅行枕市場有望顯著成長。隨著對健康和永續性的關注度不斷提高，品牌有很多機會增強其產品供應並在這個不斷發展的市場中佔據更大的佔有率。透過探索各種策略槓桿，製造商可以保持競爭力，同時滿足旅行者的多樣化需求。以下是頸部旅行枕市場的五個策略性成長機會。

擴展到新興市場：隨著全球旅行的不斷成長，瞄準新興市場帶來了巨大的成長機會。可支配收入不斷增加且旅遊文化蓬勃發展的國家非常適合推出適合當地偏好的創新旅行枕頭。
與旅遊公司合作：與航空公司、飯店和旅行社合作可以幫助提高品牌知名度和可近性。透過提供旅行枕作為配套服務或獨家促銷的一部分，企業可以接觸到更廣泛的受眾並提高客戶忠誠度。
開發智慧旅行配件：投資科技開發智慧旅行枕頭將吸引精通科技的消費者。睡眠追蹤、可調節支撐和整合娛樂系統等功能可以讓產品在擁擠的市場中脫穎而出，並吸引更年輕的人群。
致力於健康和保健：日益成長的健康和保健趨勢為品牌創造了銷售有助於改善姿勢和頸部支撐的旅行枕頭的機會。與醫學專家合作來推廣產品有助於建立信譽並吸引注重健康的旅客。
客製化和個人化選項：提供可自訂的旅行枕頭，讓消費者能夠根據自己的特定需求客製化購買。可調節硬度、獨特設計和個人化訊息等功能可以提高客戶滿意度並鼓勵重複購買。

為了因應不斷變化的消費者趨勢和偏好，頸枕旅遊市場充滿了策略成長機會。透過利用這些機會，品牌可以擴大其市場佔有率，滿足多樣化的消費者需求，並為更舒適的旅行體驗做出貢獻。

頸枕市場促進因素與挑戰

受消費者興趣和參與度提升等多種因素的推動，頸部旅行枕市場經歷動態成長。隨著旅遊業的恢復和發展，舒適和便利成為旅客最關心的問題。同時，市場也面臨可能阻礙成長的挑戰。對於希望有效應對競爭格局的製造商來說，了解這些促進因素和挑戰非常重要。以下是影響頸部旅行枕市場的五大促進因素和三大挑戰：

推動頸部旅行枕市場發展的因素有：

旅行需求增加：旅行的復甦，尤其是疫情後，大幅增加了對頸部旅行枕的需求。由於消費者優先考慮長途旅行的舒適度，這種新的興趣推動銷售並鼓勵產品創新。
更加關注健康和保健：隨著健康和保健意識的增強，消費者尋求能夠提供人體工學支援的產品。頸枕目的是促進良好的姿勢並減少壓力，對注重健康的旅客越來越有吸引力，促進了市場的成長。
技術進步：記憶泡沫和冷卻技術等材料和設計的創新對消費者很有吸引力。這些進步提高了舒適度和功能性，為旅客提供了更具吸引力的選擇，並有助於整體市場的成長。
電子商務的成長：隨著網路購物的擴張，現在越來越多的人可以使用頸部旅行枕。電子商務平台讓消費者能夠輕鬆比較產品、閱讀評論和購買，刺激市場銷售的成長。
客製化需求增強：消費者對滿足其特定需求的個人化產品越來越感興趣。客製化頸枕設計和支撐成為一種趨勢，推動了客製化旅行配件的需求。

頸枕市場面臨的挑戰如下：

市場飽和：頸部旅行枕市場正變得飽和，充斥著許多品牌和產品，新參與企業很難站穩腳步。這種飽和導致了價格戰並降低了製造商的利潤率。
價格敏感度：由於選擇範圍廣泛，消費者通常對價格敏感，這使得保持盈利成為一項挑戰。品牌需要在品質和可負擔性之間取得平衡，以吸引注重預算的旅行者，同時確保產品品質優良。
供應鏈中斷：全球供應鏈中的問題可能會影響生產和分銷，導致延誤和成本增加。製造商需要有效應對這些挑戰，以確保穩定的產品供應並滿足消費者的需求。

頸部旅行枕市場受到不斷成長的旅行需求、健康趨勢和技術進步的推動，但也面臨市場飽和和價格敏感度等挑戰。解決這些因素將使製造商能夠更佳利用成長機會並克服潛在障礙。

成長機會分析
- 依類型：全球頸枕市場的成長機會
- 依應用：全球頸枕市場的成長機會
- 依地區：全球頸枕市場的成長機會
全球頸枕市場的新趨勢
戰略分析
- 新產品開發
- 全球頸枕旅行市場產能擴張
- 全球頸枕市場的合併、收購和合資企業
- 認證和許可

第7章主要企業簡介

Tempur-Pedic
Cabeau
Core Products
Wolf Manufacturing
SleepMax
HiGear Design
Travel Rest
Sleep Innovations
CushionsXpress
Comfy Commuter

簡介目錄

The future of the global neck travel pillow market looks promising with opportunities in the online sale and offline sale markets. The global neck travel pillow market is expected to grow with a CAGR of 4.1% from 2025 to 2031. The major drivers for this market are the rising awareness of travel comfort & health, the increase in the travel & tourism sector, and growing innovation in pillow designs.

Lucintel forecasts that, within the type category, memory foam pillow is expected to witness higher growth over the forecast period.
Within the application category, online sale is expected to witness higher growth over the forecast period.
In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Neck Travel Pillow Market

The neck travel pillow market is evolving rapidly, influenced by changing consumer preferences and advancements in technology. As travel becomes more frequent and diverse, manufacturers are innovating to meet the demands for comfort, convenience, and style. This evolution is characterized by a growing emphasis on ergonomics, sustainability, and multifunctionality, appealing to a wide range of travelers. Below are five emerging trends shaping the future of neck travel pillows.

Smart Technology Integration: The introduction of smart travel pillows is revolutionizing the market, with features like built-in speakers, Bluetooth connectivity, and even sleep-tracking capabilities. These innovations enhance the travel experience by offering personalized comfort and entertainment options.
Eco-Friendly Materials: Increasing awareness of environmental issues has prompted manufacturers to explore sustainable materials. Many brands are now using recycled fabrics and biodegradable materials in their products, appealing to environmentally conscious consumers and contributing to a greener travel experience.
Customizable Designs: Customization is becoming a key trend, allowing travelers to personalize their pillows for optimal comfort. Brands are offering adjustable fillings and interchangeable covers, enabling users to tailor their neck pillows to their specific preferences and needs.
Multifunctional Products: The demand for multifunctionality is growing, with many neck travel pillows designed to serve multiple purposes. Some can transform into blankets, cushions, or even support for lumbar needs, making them versatile companions for various travel scenarios.
Compact and Lightweight Options: As travelers seek convenience, compact and lightweight neck pillows are gaining popularity. These designs prioritize portability without sacrificing comfort, making them ideal for those who frequently travel by plane, train, or car.

The neck travel pillow market is set for continued growth, driven by innovative trends that enhance comfort, sustainability, and functionality. As consumer needs evolve, manufacturers are poised to deliver products that not only meet but exceed expectations, making travel more enjoyable for everyone.

Recent Developments in the Neck Travel Pillow Market

The neck travel pillow market is undergoing significant transformation, fueled by advancements in design, materials, and consumer preferences. As travel continues to rebound globally, manufacturers are adapting to the needs of modern travelers who seek comfort, versatility, and sustainability. Innovations are not only enhancing the user experience but also addressing health concerns and environmental issues. Below are five key developments that are shaping the future of the neck travel pillow market.

Introduction of Ergonomic Designs: Many brands are prioritizing ergonomics in their product designs, collaborating with health experts to create pillows that support the neck and spine effectively. These ergonomic models aim to reduce discomfort during long journeys, catering to travelers' health and wellness needs.
Adoption of Innovative Materials: The use of advanced materials such as memory foam, cooling gel, and antimicrobial fabrics is becoming more prevalent. These materials enhance comfort and hygiene, appealing to consumers who prioritize both feel and cleanliness, especially in shared travel environments.
Expansion of Online Sales Channels: The growth of e-commerce platforms has revolutionized how consumers purchase travel pillows. With an increasing number of brands selling directly online, customers now have access to a broader range of products and reviews, facilitating informed purchasing decisions.
Emphasis on Sustainability: As environmental concerns rise, many companies are integrating sustainable practices into their manufacturing processes. The introduction of eco-friendly materials and recyclable packaging reflects a commitment to reducing the ecological footprint, attracting eco-conscious travelers.
Versatile and Multi-Purpose Features: Manufacturers are increasingly designing travel pillows that serve multiple functions, such as transforming into blankets or neck supports for different activities. This versatility appeals to travelers looking for products that maximize comfort while minimizing luggage space.

The neck travel pillow market is evolving rapidly, driven by ergonomic innovation, material advancements, and shifting consumer preferences. As brands continue to adapt to these changes, the focus on comfort, sustainability, and versatility will likely remain at the forefront, enhancing the overall travel experience for millions.

Strategic Growth Opportunities for Neck Travel Pillow Market

The neck travel pillow market is poised for substantial growth as the travel industry rebounds and consumer preferences shift toward comfort and innovation. With an increasing focus on wellness and sustainability, brands have numerous opportunities to enhance their product offerings and capture a larger share of this evolving market. By exploring various strategic avenues, manufacturers can meet the diverse needs of travelers while ensuring a competitive edge. Here are five strategic growth opportunities in the neck travel pillow market.

Expansion into Emerging Markets: As global travel continues to rise, targeting emerging markets presents a significant opportunity for growth. Countries with increasing disposable incomes and a burgeoning travel culture are ideal for introducing innovative travel pillows that cater to local preferences.
Collaboration with Travel Companies: Partnering with airlines, hotels, and travel agencies can enhance brand visibility and accessibility. By offering travel pillows as part of bundled services or exclusive promotions, companies can reach a broader audience and increase customer loyalty.
Development of Smart Travel Accessories: Investing in technology to create smart travel pillows can attract tech-savvy consumers. Features like sleep tracking, adjustable support, and integrated entertainment systems can differentiate products in a crowded market and appeal to a younger demographic.
Focus on Health and Wellness: The increasing emphasis on wellness creates an opportunity for brands to market travel pillows that promote better posture and neck support. Collaborating with health professionals to endorse products can build credibility and attract health-conscious travelers.
Customization and Personalization Options: Offering customizable travel pillows allows consumers to tailor their purchases to their specific needs. Features such as adjustable firmness, unique designs, and personalized messaging can enhance customer satisfaction and drive repeat purchases.

The neck travel pillow market is ripe with strategic growth opportunities that align with evolving consumer trends and preferences. By leveraging these avenues, brands can enhance their market presence, cater to diverse consumer needs, and contribute to a more comfortable travel experience.

Neck Travel Pillow Market Driver and Challenges

The neck travel pillow market is experiencing dynamic growth, propelled by various factors that enhance consumer interest and engagement. As travel resumes and evolves, comfort and convenience have become paramount for travelers. Simultaneously, the market faces certain challenges that could hinder growth. Understanding these drivers and challenges is crucial for manufacturers aiming to navigate this competitive landscape effectively. Here are five key drivers and three challenges impacting the neck travel pillow market.

The factors responsible for driving the neck travel pillow market include:

Increased Travel Demand: The resurgence of travel, particularly post-pandemic, has significantly boosted demand for neck travel pillows. As consumers prioritize comfort during long journeys, this renewed interest is driving sales and encouraging innovation in product offerings.
Growing Focus on Health and Wellness: With rising awareness of health and wellness, consumers are seeking products that provide ergonomic support. Neck pillows designed to promote proper posture and reduce strain are increasingly appealing to health-conscious travelers, contributing to market growth.
Technological Advancements: Innovations in materials and design, such as memory foam and cooling technologies, are attracting consumers. These advancements enhance comfort and functionality, providing travelers with more appealing options and driving overall market expansion.
E-commerce Growth: The expansion of online shopping has made neck travel pillows more accessible to a wider audience. E-commerce platforms allow consumers to compare products, read reviews, and purchase with ease, fueling increased sales in the market.
Rise in Customization Preferences: Consumers are increasingly interested in personalized products that cater to their specific needs. Customizable neck pillows, whether in terms of design or support, are becoming a trend, driving demand for tailored travel accessories.

Challenges in the neck travel pillow market are:

Market Saturation: The neck travel pillow market is becoming saturated with numerous brands and products, making it challenging for new entrants to establish themselves. This saturation can lead to price wars and diminished profit margins for manufacturers.
Price Sensitivity: With a wide range of options available, consumers are often price-sensitive, leading to challenges in maintaining profitability. Brands must balance quality with affordability to attract budget-conscious travelers while ensuring product excellence.
Supply Chain Disruptions: Global supply chain issues can impact production and distribution, leading to delays and increased costs. Manufacturers need to navigate these challenges effectively to ensure a steady supply of products and meet consumer demand.

The neck travel pillow market is driven by rising travel demand, health trends, and technological advancements, while also facing challenges such as market saturation and price sensitivity. By addressing these factors, manufacturers can better position themselves to capitalize on growth opportunities and navigate potential obstacles.

List of Neck Travel Pillow Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies neck travel pillow companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the neck travel pillow companies profiled in this report include-

Tempur-Pedic
Cabeau
Core Products
Wolf Manufacturing
SleepMax
HiGear Design
Travel Rest
Sleep Innovations
CushionsXpress
Comfy Commuter

Neck Travel Pillow by Segment

The study includes a forecast for the global neck travel pillow market by type, application, and region.

Neck Travel Pillow Market by Type [Analysis by Value from 2019 to 2031]:

Latex Pillow
Memory Foam Pillow
Others

Neck Travel Pillow Market by Application [Analysis by Value from 2019 to 2031]:

Online Sales
Offline Sales

Neck Travel Pillow Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Neck Travel Pillow Market

The neck travel pillow market is witnessing significant developments worldwide, driven by the increasing demand for comfort and support during travel, especially as air travel resumes post-pandemic. Innovations in materials, ergonomic designs, and multifunctional features are becoming key trends, catering to the evolving needs of travelers. Additionally, growing awareness about health and wellness is prompting consumers to invest in products that enhance their travel experience. This overview highlights recent developments in the neck travel pillow market across the United States, China, Germany, India, and Japan, showcasing key advancements and trends in each region.

United States: The neck travel pillow market in the United States is booming, fueled by a resurgence in travel and a focus on comfort during long journeys. Brands are introducing innovative designs that prioritize ergonomics, such as memory foam and gel-infused materials that conform to the neck's shape. There is a growing trend toward multifunctional pillows, which can transform into different shapes for varied uses, including lumbar support. Eco-friendly materials are also gaining traction, as consumers increasingly seek sustainable options. Additionally, smart travel pillows with built-in speakers or heat features are emerging, enhancing the overall travel experience.
China: The neck travel pillow market in China is rapidly expanding, driven by a surge in domestic travel and a growing middle class seeking comfort. Local manufacturers are focusing on affordability while improving quality, resulting in a wider range of options available to consumers. Recent trends include the introduction of pillows designed for specific travel modes, such as train or airplane travel. Furthermore, there is an increased emphasis on compact, portable designs that are easy to carry. As e-commerce continues to grow, online platforms are becoming essential for reaching a broader audience, facilitating access to diverse travel pillow offerings.
Germany: The neck travel pillow market in Germany is characterized by a strong emphasis on quality and ergonomics. German manufacturers are renowned for their attention to detail and use of high-quality materials, leading to the development of premium travel pillows that offer exceptional neck support. Recent advancements include pillows with customizable firmness and temperature control features, appealing to health-conscious consumers. Sustainability is also a significant focus, with brands utilizing recycled materials and promoting eco-friendly production methods. Additionally, travel-related accessories, such as eye masks and earplugs bundled with neck pillows, are becoming popular to enhance overall comfort during journeys.
India: The neck travel pillow market in India is gaining momentum as more people travel for leisure and work. Recent developments include a rise in local brands producing affordable yet comfortable travel pillows, catering to the price-sensitive segment of the market. Innovations are being driven by a growing awareness of ergonomic support, with many pillows featuring contoured designs. Furthermore, the demand for multifunctional travel pillows that can double as regular cushions is on the rise. Online retail is becoming a key channel for distribution, allowing consumers easy access to a wider variety of travel pillow options.
Japan: The neck travel pillow market in Japan is characterized by a unique blend of innovation and tradition. Recent developments include high-tech pillows that incorporate features like cooling gel layers and advanced memory foam to enhance comfort during travel. Japanese brands are also focusing on compact designs that are easy to carry, reflecting the country's emphasis on efficiency and minimalism. There is a notable trend toward incorporating Japanese craftsmanship into pillow designs, appealing to consumers seeking quality and aesthetics. Additionally, the rise of wellness tourism is influencing consumers to invest in high-quality travel pillows that support better sleep and relaxation during long journeys.

Features of the Global Neck Travel Pillow Market

Market Size Estimates: Neck travel pillow market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Neck travel pillow market size by type, application, and region in terms of value ($B).

Regional Analysis: Neck travel pillow market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the neck travel pillow market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the neck travel pillow market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the neck travel pillow market by type (latex pillow, memory foam pillow, and others), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Neck Travel Pillow Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Neck Travel Pillow Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Neck Travel Pillow Market by Type
- 3.3.1: Latex Pillow
- 3.3.2: Memory Foam Pillow
- 3.3.3: Others
3.4: Global Neck Travel Pillow Market by Application
- 3.4.1: Online Sales
- 3.4.2: Offline Sales

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Neck Travel Pillow Market by Region
4.2: North American Neck Travel Pillow Market
- 4.2.1: North American Market by Type: Latex Pillow, Memory Foam Pillow, and Others
- 4.2.2: North American Market by Application: Online Sales and Offline Sales
4.3: European Neck Travel Pillow Market
- 4.3.1: European Market by Type: Latex Pillow, Memory Foam Pillow, and Others
- 4.3.2: European Market by Application: Online Sales and Offline Sales
4.4: APAC Neck Travel Pillow Market
- 4.4.1: APAC Market by Type: Latex Pillow, Memory Foam Pillow, and Others
- 4.4.2: APAC Market by Application: Online Sales and Offline Sales
4.5: ROW Neck Travel Pillow Market
- 4.5.1: ROW Market by Type: Latex Pillow, Memory Foam Pillow, and Others
- 4.5.2: ROW Market by Application: Online Sales and Offline Sales

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Neck Travel Pillow Market by Type
- 6.1.2: Growth Opportunities for the Global Neck Travel Pillow Market by Application
- 6.1.3: Growth Opportunities for the Global Neck Travel Pillow Market by Region
6.2: Emerging Trends in the Global Neck Travel Pillow Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Neck Travel Pillow Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Neck Travel Pillow Market
- 6.3.4: Certification and Licensing