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寵物口腔護理產品市場報告：至2031年的趨勢、預測與競爭分析

Pet Oral Care Product Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年03月13日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

未來全球寵物口腔護理產品市場很可能在牙刷、牙膏、漱口水/漱口水和牙齒咀嚼物市場中看到機會。預計全球寵物口腔護理產品市場從2025年到2031年的年複合成長率將達到 6.5%。市場的主要驅動力是寵物口腔疾病的增加以及人們對保持寵物口腔衛生重要性的認知不斷提高。

Lucintel 預測，根據動物類型，預測期內狗將繼續成為最大的組成部分。
根據產品類型，漱口水、清洗液將繼續成為最大的細分市場。
根據地區分類，由於寵物主人數量的增加以及對保持寵物口腔衛生重要性的認知不斷提高，預計北美在預測期內仍將是最大的地區。

寵物口腔護理產品市場的策略性成長機會

由於寵物主人數量的增加和人們對寵物健康的興趣日益濃厚，寵物口腔護理產品市場預計將大幅成長。隨著消費者越來越意識到寵物牙齒健康的重要性，企業也面臨創新和擴大產品範圍的機會。透過滿足未滿足的需求、利用技術和提高消費者參與度可以實現策略性成長。以下是市場上五個關鍵策略成長的機會：

產品多樣化：擴大產品線，包括各種口腔清潔用品解決方案，如牙科凝膠、漱口水和特殊咀嚼物，將有助於吸引多樣化的消費者群體，並滿足不同品種和大小的狗的特定需求。
與獸醫合作：與獸醫合作開發聯合品牌產品不僅可以建立信譽和信任，還可以提供解決寵物常見牙齒問題的有效配方的寶貴見解。
致力於教育：為寵物飼主開發教育內容和資源可以提高人們對牙齒護理重要性的認知，將品牌定位為思想領袖，並建立致力於定期口腔衛生的忠實客戶群。
永續實踐：在產品開發和包裝中強調永續性可以引起具有環保意識的消費者的共鳴，帶來競爭優勢，同時也吸引越來越多優先考慮環保選擇的消費者。
全球市場擴張：進入新興市場，尤其是寵物擁有量不斷增加的市場，具有巨大的成長潛力。透過在地化產品和行銷策略，可有效地佔領這些市場。

寵物口腔護理產品市場充滿策略性成長機會。透過多樣化產品、建立夥伴關係以及注重教育和永續性，該公司可以為長期成功做好準備，同時為世界各地寵物的健康和福祉做出貢獻。

寵物口腔護理產品市場促進因素與挑戰

寵物口腔護理產品市場經歷動態成長，推動因素包括反映消費者態度和產業趨勢變化的各種促進因素。隨著寵物飼主越來越重視寵物的健康，對有效牙齒護理解決方案的需求也日益成長。然而，除了這些成長機會之外，仍存在一些影響市場擴張和產品開發的挑戰。對於希望應對不斷變化的寵物口腔護理狀況的相關人員來說，了解這些促進因素和挑戰非常重要。

推動寵物口腔護理產品市場發展的因素有：

寵物擁有量的增加：寵物擁有量的增加趨勢，尤其是在千禧世代和 Z 世代中，推動對寵物護理產品（包括口腔衛生解決方案）的需求，因為這些飼主希望為他們的寵物提供全面的護理。
寵物健康意識增強：寵物飼主越來越意識到牙齒健康在預防嚴重健康問題的重要性，並開始尋求促進整體健康的牙齒護理產品和服務。
產品開發創新：配方和交付方法的不斷創新創造出更有效、更有吸引力的產品，例如牙科治療產品和先進的牙科護理系統，這些產品可以吸引消費者的興趣並有助於增加市場佔有率。
強而有力的獸醫建議：當獸醫強調牙齒護理的必要性時，寵物飼主更有可能購買建議的產品，增加銷售額並增強對口腔護理解決方案有效性的信心。
電子商務的成長：電子商務平台的興起使得各種的寵物口腔護理產品變得觸手可及，消費者可以在舒適的家中比較各種選擇、閱讀評論並做出明智的購買決定。

寵物口腔護理產品市場面臨的挑戰如下：

市場分散：寵物口腔護理市場高度分散，有許多競爭品牌和產品。這種碎片化讓消費者感到困惑，並使品牌難以建立市場地位和忠誠度。
監管挑戰：有關成分安全性和功效的監管日益嚴格，為製造商帶來了挑戰。遵守這些規定會增加成本並使產品開發過程複雜化，尤其是對於中小型企業而言。
教育和意識差距：儘管意識不斷提高，但許多飼主仍然不全面了解牙齒護理的重要性。這種差距可能會阻礙口腔護理產品的採用並限制市場成長潛力。

寵物口腔護理產品市場受到寵物數量增加和健康意識增強等強勁成長要素的推動，但也面臨市場分散和監管障礙等挑戰。了解這些動態將使相關人員能夠更佳掌握情況並利用新興機會。

宏觀經濟趨勢（2019-2024）及預測（2025-2031）
全球寵物口腔護理產品市場趨勢（2019-2024）及預測（2025-2031）
全球寵物口腔護理產品市場（依產品類型）
- 牙刷
- 牙膏
- 漱口水、清洗液
- 牙齒咀嚼
- 其他
全球寵物口腔護理產品市場（依動物類型）
- 狗
- 貓
- 其他
全球寵物口腔護理產品市場（依通路）
- 超級市場和大賣場
- 網路商店
- 寵物專賣店
- 獸醫頻道
- 其他

第4章 2019年至2031年市場趨勢及預測分析：依地區

依地區：全球寵物口腔護理產品市場
北美寵物口腔護理產品市場
歐洲寵物口腔護理產品市場
亞太寵物口腔護理產品市場
世界其他地區寵物口腔護理產品市場

第5章競爭分析

產品系列分析
營運整合
波特五力分析

第6章成長機會與策略分析

成長機會分析
- 依產品類型：全球寵物口腔護理產品市場的成長機會
- 依動物種類：全球寵物口腔護理產品市場的成長機會
- 依通路：全球寵物口腔護理產品市場的成長機會
- 依地區：全球寵物口腔護理產品市場的成長機會
全球寵物口腔護理產品市場的新趨勢
戰略分析
- 新產品開發
- 全球寵物口腔護理產品市場產能擴張
- 全球寵物口腔護理產品市場的併購和合資企業
- 認證和許可

第7章主要企業簡介

All4pets
AllAccem
Ceva Sante Animale
Cosmos
Dechra Pharmaceuticals
Goran Pharma
Hill's Pet Nutrition
Imrex
Nestle Purina PetCare Company
Petzlife

簡介目錄

The future of the global pet oral care product market looks promising with opportunities in the toothbrush, toothpaste, mouthwash/rinse, and dental chews markets. The global pet oral care product market is expected to grow with a CAGR of 6.5% from 2025 to 2031. The major drivers for this market are the increasing occurrences of oral diseases in pets and growing awareness about the significance of maintaining oral hygiene for pets.

Lucintel forecasts that, within the animal type category, dogs will remain a larger segment over the forecast period.
Within the product type category, mouthwash/rinse will remain the largest segment.
In terms of regions, North America will remain the largest region over the forecast period due to rising pet ownership and growing awareness of the importance of maintaining oral hygiene for pets in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Pet Oral Care Product Market

The pet oral care market is evolving, several trends are shaping its future, driven by increasing consumer awareness and technological advancements. Pet owners are becoming more proactive about their pets' dental health, paralleling trends in human dental care. This focus on prevention and holistic health is prompting manufacturers to innovate and adapt their offerings. Here are five emerging trends that are influencing the market landscape.

Natural Ingredients: The demand for natural and organic ingredients in pet oral care products is rising, as pet owners seek safer, non-toxic options for their furry companions, mirroring broader consumer trends toward clean living.
Smart Technology: The integration of smart technology into pet oral care is gaining traction, with products featuring apps and sensors that track dental health, providing personalized care plans and reminders for pet owners.
Subscription Services: Subscription-based models are emerging, allowing pet owners to receive regular deliveries of dental care products, ensuring consistent care while capitalizing on the growing trend of convenience in consumer purchasing.
Customization: Tailored oral care products are becoming more popular, with brands offering customizable options based on pet size, breed, and specific health needs, catering to a more personalized approach to pet care.
Veterinary Recommendations: Increased collaboration between brands and veterinarians is occurring, with more products being developed in conjunction with professionals, ensuring that offerings are effective and trustworthy, thus gaining consumer confidence.

The pet oral care product market is rapidly adapting to consumer preferences and technological advancements. These emerging trends reflect a growing commitment to pet health and wellness, positioning the industry for continued growth and innovation.

Recent Developments in the Pet Oral Care Product Market

The pet oral care product market is undergoing transformative changes as awareness of dental health for pets rises among owners. With the growing recognition of the link between oral hygiene and overall pet health, manufacturers are responding with innovative products and solutions. These developments reflect not only advancements in technology but also a shift towards more natural and effective options. Here are five key developments shaping the landscape of the pet oral care market.

Innovative Formulations: Manufacturers are increasingly focusing on developing advanced formulations that combine effective cleaning agents with natural ingredients, ensuring that products are both safe and efficient in promoting pet dental health.
Increased Regulatory Standards: Stricter regulations surrounding pet health products are being implemented, prompting companies to enhance product quality and transparency, which helps build consumer trust and ensures the safety of ingredients used.
Rise of Functional Treats: The market is seeing a significant increase in the popularity of functional treats that not only satisfy pets' cravings but also support dental health, combining enjoyment with preventive care to encourage regular use.
Education and Awareness Campaigns: Brands are launching educational initiatives to inform pet owners about the importance of oral care, aiming to bridge the knowledge gap and encourage routine dental check-ups and care at home.
E-commerce Expansion: The shift towards online shopping has led to an increase in e-commerce platforms dedicated to pet care, providing easy access to a variety of oral care products and facilitating informed purchasing decisions for pet owners.

The pet oral care product market is rapidly evolving, driven by innovations and a deeper understanding of pet health. These key developments reflect a commitment to enhancing the quality and accessibility of dental care for pets, ensuring a healthier future for our furry companions.

Strategic Growth Opportunities for Pet Oral Care Product Market

The pet oral care product market is poised for substantial growth, driven by increasing pet ownership and a heightened focus on pet health. As consumers become more aware of the importance of dental hygiene for their pets, opportunities are emerging for businesses to innovate and expand their offerings. Strategic growth can be achieved by addressing unmet needs, leveraging technology, and enhancing consumer engagement. Here are five key strategic growth opportunities in the market.

Product Diversification: Expanding product lines to include a variety of oral care solutions, such as dental gels, rinses, and specialty chews, can attract diverse consumer segments and meet the specific needs of different breeds and sizes.
Veterinary Partnerships: Collaborating with veterinarians to create co-branded products can enhance credibility and trust, as well as provide valuable insights into effective formulations that address common dental issues faced by pets.
Focus on Education: Developing educational content and resources for pet owners can foster awareness about the significance of dental care, positioning brands as thought leaders and creating a loyal customer base committed to regular oral hygiene.
Sustainable Practices: Emphasizing sustainability in product development and packaging can resonate with environmentally conscious consumers, providing a competitive edge while appealing to a growing demographic that prioritizes eco-friendly options.
Global Market Expansion: Tapping into emerging markets, especially in regions with increasing pet ownership, presents significant growth potential. Localizing products and marketing strategies can help capture these markets effectively.

The pet oral care product market is ripe with strategic growth opportunities. By diversifying offerings, forming partnerships, and focusing on education and sustainability, companies can position themselves for long-term success while contributing to the health and well-being of pets worldwide.

Pet Oral Care Product Market Driver and Challenges

The pet oral care product market is experiencing dynamic growth, fueled by a variety of drivers that reflect changing consumer attitudes and industry trends. As pet owners increasingly prioritize their pets' health, the demand for effective dental care solutions is on the rise. However, alongside these growth opportunities, several challenges persist, affecting market expansion and product development. Understanding these drivers and challenges is crucial for stakeholders aiming to navigate the evolving landscape of pet oral care.

The factors responsible for driving the pet oral care product market include:

Growing Pet Ownership: The rising trend of pet ownership, especially among millennials and Gen Z, is driving demand for pet care products, including oral hygiene solutions, as these owners seek to provide comprehensive care for their pets.
Increased Awareness of Pet Health: Pet owners are becoming more informed about the importance of dental health in preventing serious health issues, leading to a greater focus on dental care products and services that promote overall well-being.
Innovation in Product Development: Continuous innovation in formulations and delivery methods is creating more effective and appealing products, such as dental treats and advanced dental care systems, which help capture consumer interest and increase market share.
Strong Veterinary Recommendations: As veterinarians emphasize the necessity of dental care, pet owners are more inclined to purchase recommended products, boosting sales and fostering trust in the effectiveness of oral care solutions.
E-commerce Growth: The rise of e-commerce platforms is facilitating easier access to a wide range of pet oral care products, allowing consumers to compare options, read reviews, and make informed purchases from the comfort of their homes.

Challenges in the pet oral care product market are:

Market Fragmentation: The pet oral care market is highly fragmented, with numerous brands and products competing for attention. This fragmentation can create confusion for consumers, making it challenging for brands to establish strong market presence and loyalty.
Regulatory Challenges: Stricter regulations regarding ingredient safety and efficacy pose challenges for manufacturers. Complying with these regulations can increase costs and complicate the product development process, especially for smaller companies.
Education and Awareness Gaps: While awareness is increasing, many pet owners still lack comprehensive knowledge about the importance of dental care. This gap can hinder the adoption of oral care products, limiting market growth potential.

The pet oral care product market is driven by strong growth factors such as rising pet ownership and increased health awareness, it also faces challenges including market fragmentation and regulatory hurdles. By understanding these dynamics, stakeholders can better navigate the landscape and capitalize on emerging opportunities.

List of Pet Oral Care Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies pet oral care product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the pet oral care product companies profiled in this report include-

All4pets
AllAccem
Ceva Sante Animale
Cosmos
Dechra Pharmaceuticals
Goran Pharma
Hill's Pet Nutrition
Imrex
Nestle Purina PetCare Company
Petzlife

Pet Oral Care Product by Segment

The study includes a forecast for the global pet oral care product market by product type, animal type, distribution channel, and region.

Pet Oral Care Product Market by Product Type [Analysis by Value from 2019 to 2031]:

Toothbrush
Toothpaste
Mouthwash/Rinse
Dental Chews
Others

Pet Oral Care Product Market by Animal Type [Analysis by Value from 2019 to 2031]:

Dogs
Cats
Others

Pet Oral Care Product Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

Supermarkets & Hypermarkets
Online Stores
Specialized Pet Shops
Veterinary Channels
Others

Pet Oral Care Product Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Pet Oral Care Product Market

The pet oral care product market has been experiencing notable growth globally, driven by increasing pet ownership, heightened awareness of pet health, and a growing focus on preventive care. As pet owners seek to improve their pets' dental hygiene, companies are innovating with a variety of products, including dental chews, toothpaste, and water additives. Regions such as the United States, China, Germany, India, and Japan are seeing significant advancements, reflecting the demand for effective and convenient oral care solutions tailored to pets' needs.

United States: In the U.S., the pet oral care market is thriving, fueled by a surge in pet ownership and awareness of the importance of dental health. Innovations include a variety of dental chews and treats designed to reduce plaque and tartar buildup. Additionally, brands are increasingly emphasizing natural and organic ingredients to appeal to health-conscious pet owners. Online retailing is also expanding, with pet owners seeking convenience in purchasing oral care products. Educational campaigns about the significance of pet dental hygiene are further contributing to market growth.
China: China pet oral care market is rapidly evolving, influenced by the growing middle class and increasing pet ownership. The demand for premium pet products is driving interest in dental hygiene solutions, with an emphasis on quality and effectiveness. Local and international brands are introducing innovative products, including flavored toothpaste and dental toys that appeal to pet owners. E-commerce platforms are becoming popular for purchasing these items, enhancing accessibility. Additionally, awareness campaigns about pet health are helping to educate consumers on the importance of regular dental care for pets.
Germany: In Germany, the pet oral care market is experiencing steady growth, supported by a strong culture of pet ownership and welfare. There is an increasing demand for products that promote dental health, such as toothbrushes, dental gels, and chews. German consumers are showing a preference for products with natural ingredients, reflecting broader trends in health and sustainability. Additionally, veterinary practices are playing a crucial role in educating pet owners about oral hygiene, leading to a rise in product recommendations. The market is also seeing innovations in packaging and product formulations to enhance user experience.
India: India's pet oral care market is emerging, with a growing recognition of the importance of dental hygiene for pets. Increased pet ownership and rising disposable incomes are contributing to market growth. Local startups are beginning to introduce specialized products such as dental wipes and chews, targeting urban pet owners who prioritize their pets' health. Awareness campaigns and veterinary recommendations are crucial in driving consumer interest in pet dental care. As the market matures, more international brands are also entering, expanding the variety of available products.
Japan: Japan has a well-established pet care market, with a notable focus on pet health and wellness, including oral care. Recent developments include a rise in specialized dental products, such as enzymatic toothpaste and chew toys designed to promote dental hygiene. Japanese consumers are increasingly interested in premium, high-quality products that ensure their pets' health. The trend towards preventive care is driving sales of oral care products, with many brands emphasizing the long-term health benefits of maintaining good dental hygiene. Additionally, convenience-focused packaging is gaining traction in the market.

Features of the Global Pet Oral Care Product Market

Market Size Estimates: Pet oral care product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Pet oral care product market size by product type, animal type, distribution channel, and region in terms of value ($B).

Regional Analysis: Pet oral care product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, animal types, distribution channels, and regions for the pet oral care product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the pet oral care product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the pet oral care product market by product type (toothbrush, toothpaste, mouthwash/rinse, dental chews, and others), animal type (dogs, cats, and others), distribution channel (supermarkets & hypermarkets, online stores, specialized pet shops, veterinary channels, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Pet Oral Care Product Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Pet Oral Care Product Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Pet Oral Care Product Market by Product Type
- 3.3.1: Toothbrush
- 3.3.2: Toothpaste
- 3.3.3: Mouthwash/Rinse
- 3.3.4: Dental Chews
- 3.3.5: Others
3.4: Global Pet Oral Care Product Market by Animal Type
- 3.4.1: Dogs
- 3.4.2: Cats
- 3.4.3: Others
3.5: Global Pet Oral Care Product Market by Distribution Channel
- 3.5.1: Supermarkets & Hypermarkets
- 3.5.2: Online Stores
- 3.5.3: Specialized Pet Shops
- 3.5.4: Veterinary Channels
- 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Pet Oral Care Product Market by Region
4.2: North American Pet Oral Care Product Market
- 4.2.1: North American Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
- 4.2.2: North American Market by Animal Type: Dogs, Cats, and Others
4.3: European Pet Oral Care Product Market
- 4.3.1: European Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
- 4.3.2: European Market by Animal Type: Dogs, Cats, and Others
4.4: APAC Pet Oral Care Product Market
- 4.4.1: APAC Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
- 4.4.2: APAC Market by Animal Type: Dogs, Cats, and Others
4.5: ROW Pet Oral Care Product Market
- 4.5.1: ROW Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
- 4.5.2: ROW Market by Animal Type: Dogs, Cats, and Others

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Pet Oral Care Product Market by Product Type
- 6.1.2: Growth Opportunities for the Global Pet Oral Care Product Market by Animal Type
- 6.1.3: Growth Opportunities for the Global Pet Oral Care Product Market by Distribution Channel
- 6.1.4: Growth Opportunities for the Global Pet Oral Care Product Market by Region
6.2: Emerging Trends in the Global Pet Oral Care Product Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Pet Oral Care Product Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Pet Oral Care Product Market
- 6.3.4: Certification and Licensing