潤膚劑市場報告：趨勢、預測和競爭分析（至 2031 年）

全球潤膚劑市場前景光明，在護膚、頭髮護理、除臭劑和口腔護理市場都存在機會。預計全球潤膚劑市場在 2025 年至 2031 年期間的複合年成長率為 4.5%。該市場的主要驅動力是動植物油等天然成分市場的成長、皮膚病發病率上升導致的社會對皮膚護膚問題的認知不斷提高，以及個人護理和化妝品業務的全球成長。

• Lucintel 表示，按類型分類，酯類預計在預測期內仍將是最大的細分市場。
• 從應用角度來看，由於消費者對保濕霜、乳霜和乳液等護膚產品的使用越來越多，預計護膚將繼續成為最大的細分市場。
• 由於對減少污染的護膚產品的需求不斷增加、旅遊業的成長以及名人代言的重要性，預計亞太地區將在預測期內實現最高成長。

潤膚劑市場的策略性成長機會

在不斷變化的消費者趨勢和技術變革的推動下，潤膚劑市場在關鍵應用領域提供了各種策略性成長機會。這些機會對於品牌贏得市場佔有率至關重要。

• 護膚產品：為了滿足對保濕產品日益成長的需求，對潤膚乳臉霜和乳液的需求也不斷增加。新配方可能會吸引有特定皮膚問題的不同消費群組。
• 嬰兒護理：潤膚劑市場在嬰兒護理領域具有很高的成長潛力，因為母親們尋求對嬰幼兒嬌嫩皮膚溫和的產品。經皮膚病學測試的低過敏性乳液可以滿足這些需求。
• 防曬：當潤膚劑添加到防曬產品中時，它可以滋潤皮膚，同時保護皮膚免受有害紫外線的傷害，從而使消費者受益。對於喜歡一步到位的解決方案或單一產品提供多種好處的消費者來說，這個機會很有吸引力。
• 男士美容：男士美容產品的成長凸顯了男士護膚專用潤膚劑市場的空白。開發預防和治療皮膚乾燥和粗糙的產品對於滿足這個不斷成長的細分市場至關重要。
• 環保產品：努力進行負責任的採購和包裝，並採取對環境負責的做法，可以提升您的品牌在有環保意識的消費者中的形象。植物來源潤膚劑的開發還可以在日益飽和的市場中創造有效的定位策略。

對成長機會的關注正在改變潤膚劑市場的性質，推動創新、響應消費者需求以及對永續性和整體性的承諾。

潤膚劑市場的促進因素與挑戰

潤膚劑市場受到各種促進因素​​和挑戰的影響，包括技術發展、經濟狀況和法規。對於潤膚劑產業的相關人員來說，了解這些因素對於成功駕馭市場至關重要。

推動潤膚劑市場發展的因素有：

• 提高對皮膚健康的認知：消費者對皮膚健康的關注度不斷提高是推動市場發展的關鍵因素。這一趨勢導致對護膚解決方案的需求增加。
• 電子商務的興起：改進的電子商務平台使更多消費者能夠購買潤膚產品，擴大了品牌的影響力。網路購物滿足了當今消費者對便利性的需求。
• 對天然成分的需求：天然和有機產品市場的不斷成長迫使品牌改進其配方，以滿足日益成長的清潔美容需求。
• 都市化和生活方式的改變：都市化和生活方式的改變導致皮膚乾燥和敏感等皮膚問題的增加。這就產生了對具有持久保濕和保護功效的潤膚劑的需求。
• 技術進步：配方技術的進步不斷提高潤膚劑的功效，增加其在消費者中的採用率。持續的研究增強了市場。

潤膚劑市場面臨的挑戰包括：

• 遵守法規：製造商面臨遵守複雜的化妝品法律規範的挑戰。進入新市場需要遵守安全法規。
• 競爭激烈：潤膚劑市場競爭激烈，許多品牌都在爭奪消費者的注意力。開發獨特的產品來提高品牌忠誠度是一項挑戰。
• 價格敏感度：消費者通常尋求物有所值的產品，因此價格敏感度成為潤膚產品的關鍵問題。品牌很難在保持價格實惠的同時保持品質。

因此，市場促進因素和挑戰與潤膚劑市場密切相關，影響品牌和消費行為，塑造該產業的成長軌跡。

目錄

第1章執行摘要

第2章全球潤膚劑市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業驅動力與挑戰

第3章市場趨勢與預測分析（2019-2031）

• 宏觀經濟趨勢（2019-2024）及預測（2025-2031）
• 全球潤膚劑市場趨勢（2019-2024）及預測（2025-2031）
• 全球潤膚劑市場（按類型）
  • 酯
  • 脂醇類
  • 脂肪酸
  • 醚
  • 矽膠
  • 其他
• 全球潤膚劑市場（按形態）
  • 固體的
  • 液體
• 全球潤膚劑市場（按應用）
  • 護膚
  • 護髮
  • 除臭劑
  • 口腔護理
  • 其他

第4章區域市場趨勢與預測分析（2019-2031）

• 全球潤膚劑市場（按地區）
• 北美潤膚劑市場
• 歐洲潤膚劑市場
• 亞太地區潤膚劑市場
• 世界其他地區潤膚劑市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球潤膚劑市場成長機會（按類型）
  • 全球潤膚劑市場成長機會（按形態）
  • 全球潤膚劑市場的成長機會（按應用）
  • 全球潤膚劑市場各區域成長機會
• 全球潤膚劑市場的新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球潤膚劑市場的產能
  • 全球潤膚劑市場的企業合併
  • 認證和許可

第7章主要企業簡介

• BASF
• Clariant
• Eastman Chemical Company
• The Lubrizol Corporation
• Covestro
• Evonik Industries
• Hallstar
• Croda International
• Ashland
• Sasol

The future of the global emollient market looks promising with opportunities in the skin care, hair care, deodorant, and oral care markets. The global emollient market is expected to grow with a CAGR of 4.5% from 2025 to 2031. The major drivers for this market are growth in the market for natural components such as oils derived from plants and animals, rising public awareness of skincare issues bolstered by an increase in the frequency of skin disorders, along global growth of the personal care and cosmetics business.

• Lucintel forecasts that, within the type category, the ester will remain the largest segment over the forecast period.
• Within the application category, skin care will remain the largest segment due to the rising use of skin care products such as moisturizers, creams, and lotions, among consumers.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to increasing demand for skincare products that reduce pollution, the growth of the travel and tourism sector, and the importance of celebrity endorsements.

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Emerging Trends in the Emollient Market

The emollient market has encountered some emerging trends that reveal shifts in consumer behavior, new tools, and materials used in the market, as well as an increase in the need for sustainable development. The evolution of the emollient market is the reason why the complexion of product development and product marketing is changing.

• Natural and Organic Ingredients: One prominent trend is the increasing penetration of natural and organic emollients among consumers. This is due to the growing concern for the safety and environmental friendliness of product use. Brands are substituting synthetic emollients with plant oils and butter, increasing consumer confidence in the market.
• Personalization: Aided by the latest technologies, providing tailored emollients based on individual skin types now appears to be a feasible solution. This trend improves consumer satisfaction and loyalty, as many individuals are likely to benefit from personalized products.
• Sustainability Practices: Emollients play a significant role in the market. Brands like Cut & Paste have adopted greener practices in their ingredients and product packaging. Consumers are demanding products with low ecological impacts, prompting companies to amend their methods to more sustainable ones.
• Multifunctional Products: Consumers are increasingly seeking emollients not only for skin hydration but also for other benefits, such as anti-aging and sun protection. This trend of providing added value expands the scope for marketers, allowing for greater creativity in enhancing their products.
• Digital Engagement: Consumers become brand advocates by using digital marketing channels, creating opportunities for interactions between brands and consumers through social media and influencers. This trend broadens the audience for the brand's emollient products, appealing to all ages.

These emerging trends are transforming the emollient market through innovative and consumer-centric strategies, enhancing sustainability and personalization.

Recent Developments in the Emollient Market

Recent developments in the emollient market include increased innovation, a focus on sustainability, and an emphasis on the consumer. Competitive forces in the emollient market are improving product lines and meeting the changing preferences of customers.

• Innovation in Formulations: Firms are investing more resources into research on advanced skin emollients that are easily absorbed and effective. This innovation is critical for meeting the high expectations of consumers regarding skincare products.
• Expansion of Clean Beauty: The development of new emollient products is driven by clean beauty concepts that prioritize safety and transparency in ingredients. This development appeals to health-conscious consumers seeking effective skincare products.
• Regulatory Compliance: Increased stringency in safety and environmental regulations regarding product composition is leading firms to adopt best practices. Compliance is essential for market entry and for maintaining a positive image with consumers.
• Rise of E-commerce: Online shopping is becoming increasingly significant in the emollient market, and brands are striving to establish a stronger online presence to reach consumers effectively. E-commerce offers opportunities for broader coverage and targeted advertising.
• Collaborations and Partnerships: Collaborations are emerging between manufacturers of cosmetic and emollient components to expedite product development processes and create more emollient products. These partnerships can lead to faster development and better formulation quality.

These recent developments are positively revolutionizing the emollient market by fostering innovation, building trust with consumers, and creating market opportunities through strategic and digital activities.

Strategic Growth Opportunities for the Emollient Market

The emollient market has various strategic growth opportunities across key applications due to changing consumer trends and technological shifts. These opportunities are important for brands to gain market share.

• Skin Care Products: There is a rising demand for emollient facial creams or lotions to address the growing need for moisturizing products. New formulations could appeal to different consumer groups with specific skin concerns.
• Baby Care: The emollient market has high growth potential in the baby care segment, as mothers seek gentle products for their infants' delicate skin. Hypoallergenic and dermatologically tested emulsions can meet this need.
• Sun Care: Including emollients in sun care products benefits consumers by moisturizing the skin while protecting it against harmful UV rays. This opportunity is appealing to consumers who prefer a one-step solution or a single product offering multiple benefits.
• Men's Grooming: The growth of men's grooming products highlights a gap in the market for emollients tailored to men's skincare. It is important to develop products that prevent and treat dryness and irritation, catering to a growing market segment.
• Eco-Friendly Products: Adopting environmentally friendly practices aimed at responsible sourcing and packaging can enhance a brand's image among eco-conscious consumers. Developing plant-based emollients can also create effective positioning strategies as the market becomes more saturated.

This focus on growth opportunities is changing the nature of the emollient market, promoting innovation, responsiveness to consumer requests, and a commitment to sustainability and inclusivity.

Emollient Market Driver and Challenges

The emollient market is influenced by various drivers and challenges, including technological developments, economic conditions, and regulations. It is crucial for stakeholders in the industry to understand these elements to navigate the market successfully.

Factors driving the emollient market include:

• Growing Awareness of Skin Health: The increasing concern among consumers about skin health is an important market driver. This trend has led to heightened demand for skincare solutions.
• Rise in E-commerce: Improvements in e-commerce platforms allow more consumers to access emollient products, increasing brands' reach. Online shopping satisfies today's consumer demand for convenience.
• Demand for Natural Ingredients: The growing market for natural and organic products compels brands to improve their formulations, meeting the rising demand for clean beauty.
• Urbanization and Lifestyle Changes: Urbanization and changes in lifestyle are leading to more skin issues, such as dryness and sensitivity. This creates a demand for emollient treatments that provide lasting moisture and protective benefits.
• Technological Advancements: Advances in formulation technologies continue to improve the effectiveness of emollients, increasing their adoption among consumers. Ongoing research enhances the market.

Challenges in the emollient market include:

• Regulatory Compliance: Manufacturers face challenges in navigating the complexities of regulatory frameworks for cosmetics. Adhering to safety regulations is essential for entering new markets.
• Intense Competition: The emollient market is highly competitive, with numerous brands vying for consumer attention. Developing unique products to enhance brand loyalty can be challenging.
• Price Sensitivity: Consumers often seek value for money, making price sensitivity a significant challenge for emollient products. It can be difficult for brands to maintain quality while keeping prices affordable.

Consequently, drivers and challenges are closely related to the emollient market, influencing both brands and consumer behavior and shaping the growth trajectory of the sector.

List of Emollient Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, emollient companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the emollient companies profiled in this report include-

• BASF
• Clariant
• Eastman Chemical Company
• The Lubrizol Corporation
• Covestro
• Evonik Industries
• Hallstar
• Croda International
• Ashland
• Sasol

Emollient by Segment

The study includes a forecast for the global emollient market by type, form, application, and region.

Emollient Market by Type [Analysis by Value from 2019 to 2031]:

• Esters
• Fatty Alcohols
• Fatty Acids
• Ethers
• Silicones
• Others

Emollient Market by Form [Analysis by Value from 2019 to 2031]:

• Solid
• Liquid

Emollient Market by Application [Analysis by Value from 2019 to 2031]:

• Skin Care
• Hair Care
• Deodorants
• Oral Care
• Others

Emollient Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Emollient Market

The emollient market share is poised for explosive growth due to an increasing consumer base focused on skincare and moisturizing products with protective properties. New ingredients, formulations, and sustainability approaches are emerging, particularly in the U.S., Chinese, German, Indian, and Japanese markets, reflecting an overall evolution in personal care toward health and wellness.

• United States: In the U.S., the emollient market is on the rise, driven by increasing consumer concern for skin health. Companies are focusing on research to develop natural and organic emollients, leading to a shift toward clean-label products. The effectiveness of emollients in skincare is also improving due to advanced formulation processes.
• China: The emollient market in China is growing rapidly, fueled by a sophisticated consumer base with higher disposable incomes and a focus on skincare. There is an increased demand for functional emollient products, such as moisturizing and anti-aging solutions. E-commerce platforms are expanding the target demographic.
• Germany: The emollient market in Germany is experiencing a growing trend where consumers seek sustainable and natural products. Many manufacturers are adopting green practices and utilizing sustainable materials, aligning with consumer demand for environmentally friendly products.
• India: The emollient market in India is growing due to an increase in skin-related issues and a rising need for emollients. Some brands are focusing on affordable and accessible Ayurvedic and herbal emollients, catering to the demand for sensitive skin solutions.
• Japan: In Japan, the emollient market is characterized by a steady demand for multifunctional products that provide moisturizing and anti-aging benefits. Japanese companies are actively improving their products through sophisticated technologies and active ingredients, such as hyaluronic acid and collagen. There is also an increasing focus on products for sensitive skin and sun protection for children.

Features of the Global Emollient Market

Market Size Estimates: Emollient market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Emollient market size by type, form, application, and region in terms of value ($B).

Regional Analysis: Emollient market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, forms, applications, and regions for the emollient market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the emollient market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the emollient market by type (esters, fatty alcohols, fatty acids, ethers, silicones, and others), form (solid and liquid), application (skin care, hair care, deodorants, oral care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Emollient Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Emollient Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Emollient Market by Type
  • 3.3.1: Esters
  • 3.3.2: Fatty Alcohols
  • 3.3.3: Fatty Acids
  • 3.3.4: Ethers
  • 3.3.5: Silicones
  • 3.3.6: Others
• 3.4: Global Emollient Market by Form
  • 3.4.1: Solid
  • 3.4.2: Liquid
• 3.5: Global Emollient Market by Application
  • 3.5.1: Skin Care
  • 3.5.2: Hair Care
  • 3.5.3: Deodorants
  • 3.5.4: Oral Care
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Emollient Market by Region
• 4.2: North American Emollient Market
  • 4.2.1: North American Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.2.2: North American Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.3: European Emollient Market
  • 4.3.1: European Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.3.2: European Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.4: APAC Emollient Market
  • 4.4.1: APAC Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.4.2: APAC Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.5: ROW Emollient Market
  • 4.5.1: ROW Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.5.2: ROW Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Emollient Market by Type
  • 6.1.2: Growth Opportunities for the Global Emollient Market by Form
  • 6.1.3: Growth Opportunities for the Global Emollient Market by Application
  • 6.1.4: Growth Opportunities for the Global Emollient Market by Region
• 6.2: Emerging Trends in the Global Emollient Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Emollient Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Emollient Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BASF
• 7.2: Clariant
• 7.3: Eastman Chemical Company
• 7.4: The Lubrizol Corporation
• 7.5: Covestro
• 7.6: Evonik Industries
• 7.7: Hallstar
• 7.8: Croda International
• 7.9: Ashland
• 7.10: Sasol